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INTERNSHIP REPORT ON

Marketing Plan of Sulphur 90% 2012

(In partial fulfillment of the requirements of the Bachelor of Business Administration Program)

Date of Submission: 30 June, 2012.

INTERNSHIP REPORT ON

Marketing Plan of Sulphur 90% 2012


Prepared By: S. M. Shorif Hasan Roll No: 07 BBA 1st Batch Department of Inte rnational Business University of Dhaka.

Supervised By: Aditi Shams Lecturer Department of Inte rnational Business University of Dhaka.

(In partial fulfillment of the requirements of the Bachelor of Business Administration Program)

Date of Submission: 30 June, 2012.

LETTER OF TRANSMITTAL

30 June, 2012

Aditi Shams Lecturer Department of International Business University of Dhaka Dhaka-1000.

Subject: Submission of Internship Report.

Dear Madam, This is my pleasure to present my internship report entitled Marketing Plan of Sulphur 90% for 2012. I have conducted my internship program in ACI Limited, ACI Center, 245, Tejgoan Industrial Area, Dhaka 1208, Bangladesh, under your close supervision. I believe that knowledge and experience I gathered during the internship period will be helpful in my future professional life. I will be grateful to you if you accept the report. I will be available for defense on this report any time. Your support in this regard will be highly appreciated. Thanking you. Sincerely yours

________________ S. M. Shorif Hasan Roll No: 07 BBA 1st Batch Department of International Business University of Dhaka.

DECLARATION

I hereby declare that the report entitle Marketing Plan of Sulphur 90% for 2012 have completed by my own effort. I have completed this report as a part of my academic course fulfillment. I involve myself as an internee member in ACI Fertilizer, ACI Limited and submitted this report as a partial fulfillment of requirements for the completion of BBA program in University of Dhaka. Therefore, with the help of my supervisor and his supervision help me to submit this report for evaluation. I have tried my best to complete this report in due time.

Signature

_______________ S. M. Shorif Hasan Roll No: 07 BBA 1 st Batch Department of International Business University of Dhaka

ACKNOWLEDGEMENT
Initially, I would like to express my gratitude to Allah to give me the strength to complete the report within the stipulated time. Internship report is an essential part of BBA program as one can gather practical knowledge within the period of three months by observing and doing the daily works of chosen organization. In this regard my internship has been arranged at ACI Limited, ACI Center, 245, Tejgoan Industrial Area, Dhaka 1208, Bangladesh. My heartfelt gratitude goes to my honorable supervisor Aditi Shams, Lecturer, Department of International Business, University of Dhaka for giving me valuable advice, supporting and suggestions to complete the report in an appropriate manner. Her suggestions and comments were really a great source of spirit to make the report. My sincere gratitude goes to M r. Md. Shamim Ferdous, Senior Human Resource Manager, ACI Limited for giving me the opportunity to accomplish my internship in ACI Center. My special thanks go to Mr. Md. Bashir Ahmed, Business Manager, ACI Fertilizer for supervising me at the time of my internship and constant guidance and valuable suggestion from time to time. I would like to name here Md. Zahidul Islam (Marketing & Product Development
Manager), Md. Rashidul Hasan (Product Executive), Md. Yusuf Alam (Assistant Product Manager), Md. Arifur Rahman (Executive; Customer Service), thanks to all of them for providing valuable suggestions and information in preparing this report. It was my privilege and I am truly honored working with such a wonderful team.

I would like to give many special thanks and inexpressible greets to my Inmates both seniors and fellow BBA internship students and others for giving me good advice, suggestion, inspiration and support. Thanks for all from the core of my heart. Finally, I would like to thank all others whose strong support makes me able to complete this report.

EXECUTIVE SUMMARY
For the fulfillment of BBA Program every student has to do internship in an organization and prepare a report on internship. As a BBA student, I have done my internship at ACI Limited, ACI Center, 245, Tejgaon Industrial Area, Dhaka-1208, Bangladesh. I have also prepared an internship report on Marketing Plan of Sulphur 90% for 2012. Agriculture is the driving force of the Bangladesh economy. It is the dominant economic activity of the country. Many of us think it as the life-blood of the rural economy of Bangladesh. Fertilizer is considered one of the main inputs for increasing crop yields and farm profit. The decreasing land and need for more production have created great importance of fertilizer in the agriculture production. Without using fertilizer the agriculture production can not be increased as we need. In considering this the ACI Fertilizer is working with their best efforts to provide the necessary fertilizer to the farmers of Bangladesh. It provides around 16 types of fertilizer for the higher production of agriculture in Bangladesh. The contribution of ACI Fertilizer to the agriculture sector is great. It introduces and markets existing and new product in the fertilizer market. The Sulphur 90% is one of the important products of ACI Fertilizer. As Bangladesh is agriculture based country and has huge population, it needs more production to feed those populations. These make the fertilizer market intense competitive and there are many environmental forces like economic, political, legal & regulatory, technological and societal which affect greatly to fertilizer market. By focusing on commitment to enrich the quality of life of people through responsible application of knowledge, skills and technology, ACI Fertilizer has effectively implemented a niche differentiation strategy in a somewhat diverse marketplace. Its ability to differentiate its product has contributed to superior annual returns. It has focused to those farmers initially who are habituated to use quality full and easy use Sulphur in their land and seeking more benefited & updated product. At present ACI Fertilizer has 70% market share in Sulphur 90% and the objectives is to capture 80% market share with its brand image, quality product, more customer oriented and more promotional policies. Sulphur 90% is very much appropriate to meet the demand of Sulphur needs in plants. It provides immediate solutions for plant nutrition. It is very easy to handle and use. The product has a high potentiality in Bangladesh. So ACI has a great opportunity to do the business of the product.