You are on page 1of 21

HELLO

ood mornin

Monday, October 15, 2012

a box that believes in reincarnation?

Monday, October 15, 2012

have you guys ever experienced a light bulb box (developed from recycled paper) that can be refolds into a stylish modern lampshade?

catchy intro slide

a chocolate box that transforms into a ift box?

Monday, October 15, 2012

or a chocolate box made from 100% recycled paperboard, with no glue that is reversible for reuse as a gift box?

catchy intro slide

CELERY DESIGN

Monday, October 15, 2012

celery design, located in berkeley, cali and paris, france, has designed these two eco-friendly projects amongst many others that merge aesthetics, ethics and effectiveness.

ABOUT

Monday, October 15, 2012

celery is a studio that focuses on creating communications with positive impact on the world with cutting-edge green design. they work across a variety of media, and add value to each project beyond layout and surface visuals by dealing proactively with social and environmental challenges.

general description

START

getting started

Monday, October 15, 2012

celery started 11-years ago with Brian Dougherty, the author of Gren Graphic Design, and Rod DeWeese. they began celery with the goal of producing high-impact, meaningful and intelligent design solutions. since then theyve managed to build a studio that teams up with some of the largest companies in the world and a host of start-ups that aspire to change the world.

PROJECTS

brand strate y

Monday, October 15, 2012

as said before, celery works across a variety of media, one including brand strategy. for example, theyve branded...

PROJECTS

brand strate y

Monday, October 15, 2012

aiga carboncool, a carbon offset program allowing individual designers and studios to offset the greenhouse gas emissions associated with their work, travel, or entire lifestyle. they created a brand based on greater than and less than symbols.

PROJECTS

brand strate y

Monday, October 15, 2012

the ecology center is a meeting place for environmental thinkers and activists today.

PROJECTS

brand strate y

Monday, October 15, 2012

and theyve also branded the natural step from our reading. the logo references a mythological symbol of regeneration, a serpent eating its own tail.

PROJECTS

packa in
noteworthy projects

Monday, October 15, 2012

celery is also very well known for their packaging.

PROJECTS

packa in
noteworthy projects

Monday, October 15, 2012

little lucas is an importer of organic olives from peru. celery worked with little lucas to develop a strong identity for their rst venture to the US market.

PROJECTS

packa in
noteworthy projects

Monday, October 15, 2012

straight and narrow, an independent lm, wanted a design that reected the tone and mood of the lm, but also desired a solution that was fully sustainable with as little impact on the environment as possible.

PROJECTS

packa in
noteworthy projects

Monday, October 15, 2012

this is an existing powdered cleanser that was rebranded to be accessible for a wider auidence. bon ami is a unique type of green brand because simplicity and timelessness is emphasized rather than the standard eco cliches that most competitors promote.

PROJECTS

print
noteworthy projects

Monday, October 15, 2012

as for print projects...

PROJECTS

print
noteworthy projects

Monday, October 15, 2012

celery has worked with elephant pharmacy, who focuses on natural health and wellness products, with their rst store and a unique direct mail campaign. this campaign was especially creative, using a door hanger/gift box with free samples of natural health products and coupons. each box was delivered with a fresh ower.

PROJECTS

print
noteworthy projects

Monday, October 15, 2012

celery has branded fox river paper with a brand strategy based on educating its audience of paper buyers and sustainability issues.

PROJECTS

print
noteworthy projects

Monday, October 15, 2012

and lastly, theyve created a workbook for stopwase, a multi-family housing project. they found a user-friendly way to convey dense information by adding a unique tabbing system that encourages the user to interact, while preventing waste during diecutting. in addition to these mediums, celery also designs corporate reporting, spaces, and web.

DESIGN BACKWARDS

n ised

Monday, October 15, 2012

the major goal of celery is to shift clients the focus of green design from a battle over cost, to a strategic conversation about value. to do this, celery design works to design backwards, which is a process where designers take a mental journey, starting from a design projects ultimate destination and working backwards until arriving back at the design studio. along the way of this brainstorm process, designers gain knowledge that informs choices made. this knowledge enables celery to avoid roadblocks that may prevent green solutions.

OPINION

opinion?

Monday, October 15, 2012

i really enjoyed exploring this company, and am really impressed by the work they do. not only do they nd great eco-friendly solutions, but they do so in creative, fun and well-designed ways. one thing i really love is how theyve began looking at the problem of their high cost products scaring customers away, and how theyre working to solve this by giving their products multiple functions that exist past the initial product function. i really appreciate their way of solving problems.

thanks!

Monday, October 15, 2012