You are on page 1of 28

Page 1

SUBMIT to: Subject: Management


Submit By: MOZAM MUSHTAQ AQASH 10-R

SIR Feroz Alam Principle of

42-R

MOBEEN

ADEEL AHMAD 04-S SHAFIQ AHMAD 03-S

10-R

SUIFAH NAZAR

13-R

SADIA AMIN

Page 2

Feel the Difference...


Page 3

INTRODUCTION BACKGROUND KEY STASTICSABOUT PTCL GROUP PROFILE CORPORATE INFORMATION ORGINZATION STRCTURE OF PTCL PRESIDENT MEASSAGE VISION MISSION CORE VALUE PORTER FIVE FROCES FOR PTCL SWOT ANALYISC FOR PTCL PERFORAMNCE MANAGEMENT PROFFSSIONAL AND PERSONAL GROWTH PTCL REVENUE PRODUCT

Page 4

Pakistan Telecommunication Company Limited (PTCL) is proud to be Pakistans most reliable and largest converged services carrier providing all telecommunications services from basic voice telephony to data, internet, video-conferencing and carrier services to consumers and businesses all over the country. Whether it is an office in the largest city of Pakistan or a home in a small village, we are present in every corner of Pakistan to serve our customers.

In the last couple of years the impact of deregulation and increase in competition in telecommunication industry in Pakistan has been increasingly felt by PTCL. This phenomenon is not unique to PTCL incumbent providers all over the world have gone through this difficult transition from being a monopoly to a free market competitor. Lets take a look at 2006 financial results of PTCL (As of Sep 30, 2006). The following is based on the information posted on PTCL web site and as reported on

Recorder. During

the period under review, PTCL added net 108,000 new working connections to its network. Overall, PTCLs sales revenue for the first quarter was Rs.16.9 billion as compared to Rs.17.7 billion during the corresponding period of last year. The company announced net profit of Rs 8.4 billion translating into an EPS of Rs 1.64 for the first half of 2007, a decline of 23 percent over the corresponding periods net earnings and EPS of Rs 10.8 billion and Rs 2.12 respectively. The major factor for the decline in the top line was six percent downfall in the revenues from Rs 34.9 billion in first half of 2006 to Rs 32.7 billion in IH/FY07 owing to rapidly declining market tariffs Slide in profit is a continuing trend question is when would it be stable? Investors do not welcome this uncertainty.

Page 5

PTCL HEADQUARTERS ADDRESS

PTCL HQTRS G-8/4 ISLAMABAD PAKISTAN PHONE: 92 51 225 1926 FAX: 92 51 263733
HEADQUARTERS INDUSTRY TYPE STATUS COMPANY SIZE 2007 REVENUE WEBSITE PAKISTAN TELECOMMUNICATIONS PUBLIC COMPANY OPERATING 10,001 OR MORE EMPLOYEES 65,277 MIL [PKR] HTTP://WWW.PTCL.COM.PK

COMMON JOB

MANAGER

19% 8% 6% 5% 4%

ENGINEER TITLES SENIOR ENGINEER GENERAL MANAGER DIVISIONAL ENGINEER

TOP SCHOOLS

UNIV. OF ENGINEERING AND TECH., LAHORE NED UNIV. OF ENGINEERING AND TECH. UNIV. OF THE PUNJAB, LAHORE UNIV. OF ENGINEERING AND TECH., TAXILA MEHRAN UNIV. OF ENGINEERING AND TECH. JAMSHORO

10% 8% 5% 5% 4%

MEDIAN AGE 30 YEARS

GENDER

MALE FEMALE

89% 11%

PTCL is the largest telecommunications provider in Pakistan. PTCL also continues to be the largest CDMA operator in the country with 0.8 million V-fine customers. The company maintains a leading position in Pakistan as an infrastructure provider to other telecom operators and corporate customers of the country. It has the potential to be an instrumental agent in

Page 6

Pakistans economic growth. PTCL has laid an Optical Fiber Access Network in the major metropolitan centers of Pakistan and local loop services have started to be modernized and upgraded from copper to an optical network. On the Long Distance and International infrastructure side, the capacity of two SEA-ME-WE submarine cable is being expanded to meet the increasing demand of International traffic.

Innovation
Participation Encouragement Motivation Enterprise Initiative Listening and two way interaction

Growth and development for all


Competence and contribution as the only basic for job security Promotion from with in Learning environment And opportunities

Page 7

Aligning people with latest trends

Trust
Co-operation Support Teamwork Dignity Respect

Recognition Reward
Achievement orientation Performance based evaluation Appreciation Incentives Setting ever rising standards of performance

Board of Directors
Mr. Amir Tariq Zaman Khan Chairman PTCL Board Secretary IT&T, Ministry of Information Technology Government of Pakistan, Islamabad

Page 8

Mr. Abdulrahim Abdulla Abdulrahim Al Nooryani


Chairman & Chief Executive Officer, Etisalat International Pakistan L.L.C Executive Vice President Contracts & Administration Etisalat, UAE.

Dr. Waqar Masood Khan Secretary (Finance), Ministry of Finance


Government of Pakistan, Islamabad

Mr. Abdulaziz Ahmed Saleh Ahmed Al Sawaleh


Chief Human Resource Officer Etisalat, UAE

Mr. Noor-ud-Din Baqai


Member Board of Director Islamabad

Mr. Fadhil Mohamed Erhama Al Ansari


Executive Vice President Engineering Etisalat, UAE

Page 9

Mr. Abdulaziz Hamad Omran Taryam


General Manager, Northern Emirates Etisalat, UAE

Dr. Ahmed Al Jarwan


General Manager Real Estate Etisalat, UAE

Ms. Farah Qamar


Company Secretary PTCL Headquarters, Islamabad

Management

Page 10

Walid Irshaid Muhammad Nehmatullah Toor Syed Mazhar Hussain Pervez Mahtab Sikandar Naqi Dr. Sadik Al-Jadir Feisal Badar El-Kathiri Jasim Abdalla Naveed Saeed Abdul Baseer Tahir Farah Qamar

President & Chief Executive Officer S.E.V.P (Finance) S.E.V.P (HR & Admin / Procurement) S.E.V.P (Operations) S.E.V.P (Corporate Development) S.E.V.P (Commercial) S.E.V.P (Technical) Chief Information Officer (C.I.O) S.E.V.P Business Zone North S.E.V.P Business Zone South Company Secretary

Legal Affairs
Ghulam Mustafa Azeem Naqvi (General Manager) (General Manager)

Bankers
Askari Bank Limited Citibank N.A. Faysal Bank Limited Habib Bank Limited

Page 11

MCB Bank Limited National Bank of Pakistan RBS (formerly ABN AMRO) Standard Chartered Bank Limited United Bank Limited

Registered Office
PTCL Headquarters, Block-E, Sector G-8/4, Islamabad-44000, Pakistan. Tel: +92-51-2263732 & 34 Fax: +92-51-2263733 E-mail: farah.qamar@ptcl.net.pk Web: www.ptcl.com.pk

Page 12

President& Chief Executive Officer

Board of Directors Management/ Executive Committee Regional Chief Executive the Head
Regional General Manager Operation and Support Services

Regional General Manager Credit

Chief/ senior/ Managers& Managers/ AGMs Branches

Human Resources

Gen. Operations

Audit Services

Credit Adm. Credit

Sub- Managers

I have taken immense pride in assuming the duty as President and CEO of PTCL, which is a great opportunity for me to execute my responsibilities as a team leader. To me Pakistan and PTCL are synonymous with an opportunity for growth. The potential of this growth is visible to me as it is about the human capital we have in the form of talented and experienced employees. I can assure you that with the traditional dedication and determination of PTCL workers we will transform this company into a world class ICT company. I am proud of my fellow colleagues who have been leading the market so far and have been adapting to changing technological advancements. After the deregulation in the telecom sector of Pakistan, PTCL is now again ready to face new challenges in a competitive environment. We are poised to retain our leadership position by giving PTCL a new and improved look. The new colors of the Logo are in context with every Pakistanis sense of identity and patriotism; green and white being the colors of purity and honesty, the colors of trustworthiness and integrity, the colors of Pakistans flag and the colors of every Pakistanis passion.

Page 13

Be assured that PTCL will remain the peoples first choice of communication in the future. Promising you the best of our services, at all times. Best Wishes

Walid Irshaid President & CEO

To be the leading Information and Communication Technology Service Provider in the region by achieving customer satisfaction and maximizing shareholders' value'. The future is unfolding around us. In times to come, we will be the link that allows global communication. We are striving towards mobilizing the world for the future. By becoming partners in innovation, we are ready to shape a future that offers telecom services that bring us closer.

To achieve our vision by having

An organizational environment that fosters professionalism, motivation and quality An environment that is cost effective and quality conscious Services that are based on the most optimum technology "Quality" and "Time" conscious customer service Sustained growth in earnings and profitability

Page 14

Professional Integrity

Customer Satisfaction Teamwork Company Loyalty

As government of Pakistan is showing liberalism in case of telecommunication sector and opened its policies to award new licensees to new mobile service providers so threat of new entry is high. As set-up cost is in billions of dollars so in this case threat of new entry is low, but there are companies who are working to achieve licenses and approaching PTA to know terms and conditions for this. As for this business companies need a well established distributions and franchises network so threat of new entrant is high in this case.

Power of buyer is high in telecommunication sector. There are six market players and players are offering different packages at different prices and a situation of price war is running. Buyers

Page 15

have a power to buy any package which is suited to them. Cost of switching from one company package to other company package is low. Hence, power of buyers is high.

The power of suppliers is low in case of telecommunication sector. But the fact is that numbers of suppliers are few in the market but they are competing in the market to make agreements with mobile service providers.

Government also gave so many land lines and wireless local loop licenses to different companies like PTCL wireless local loop, GO CDMA etc. these services in future will be like mobile phone services like they are planning to offer services a lot but currently they are offering SMS and CLI services to their customers.

currently there are six market players but in future they will be eight and nine of even more. Thuraya satellite service is offering subscribers freedom of mobility and uninterrupted service. Thurayas satellite technology supplements of existing mobile service providers, overcoming the challenges of large geographical areas and insurmountable terrain.

Background In the last couple of years the impact of deregulation and increase in competition in

Page 16

telecommunication industry in Pakistan has been increasingly felt by PTCL. This phenomenon is not unique to PTCL - incumbent providers all over the world have gone through this difficult transition from being a monopoly to a free market competitor. During the period under review, PTCL added net 108,000 new working connections to its network. Overall, PTCLs sales revenue for the first quarter was Rs.16.9 billion as compared to Rs.17.7 billion during the corresponding period of last year. -The company announced net profit of Rs 8.4 billion translating into an EPS of Rs 1.64 for the first half of 2007, a decline of 23 percent over the corresponding periods net earnings and EPS of Rs 10.8 billion and Rs 2.12 respectively. The major factor for the decline in the top line was six percent downfall in the revenues from Rs 34.9 billion in first half of 2006 to Rs 32.7 billion in IH/FY07 owing to rapidly declining market tariffs - Slide in profit is a continuing trend question is when would it be stable? Investors do not welcome this uncertainty.

* Increased competition in long distance continues to exert pressure. * VOIP use is increasing despite ambiguous and discriminatory policies - this will eat into its profits (example: international outgoing calls). Note that PTCL itself is also utilizing VOIP technology (from basis) and as a result it has reduced its international rates drastically in 2007. Rs 2/min call to US is cheaper than Rs 2.5/min call to mobile phone. * Bandwidth rate dispute with PTA is been dragged in court: if PTCL loses it will be a major cost, EVEN IF PTCL wins the case their artificially high bandwidth rates cannot be sustained. * Paknet, the Internet service provider arm of PTCL continues to incur losses due to poor management and lack of network optimization. * PTCL-V, the fixed wireless phone service is poor. They should use some their marketing Rupees and use it for better service delivery, correct billing and competent customer service. * Recent censoring fiasco and its poor handling exposed deep problems with administration and bureaucracy at PTCL. It was yet another major public relations disaster.

made large capital expenses on network improvement to stay competitive. O Ufone is performing well though Warid and Telenor are tough competitors. PTCL, Ufones profitability increased by 49.2 percent to Rs 977 million in 1H/FY07 as compared to Rs 655

Page 17

million in the corresponding period last. O IPTV rollout can change the game, if done right it will tilt the od ds in PTCLs favor. It will make sticky bundles possible (TV+pohne+mobile) with say a single bill for convenience. O With over 2 million lines PTCL is the largest WLL provider. 1134 base stations cover 720 cities and capacity is being added. O Local service revenue is ok, paying bills through phone is a commendable start. 0 Has vast infrastructure and real estate assets which can be leveraged further. 0 Global connectivity reliability has been improved. PTCL is expanding the long distance and infrastructure side through spreading out two SEA-ME-WE submarine cables.

Page 18

Page 19

Page 20

Free Smart TV Services

Providing Free Smart TV Services to PTCL Customer till June, 2009 in Karachi, Lahore and Islamabad. The free Smart TV includes the following;

Free BTV Channels Free VODs Free Set Top Box Usual Broadband charges will apply

Launched for the first time in Pakistan using the flexible Internet Protocol (IP) technology, PTCLs Smart TV is service which allows customer to be more interactive and more in control with their TV service as compared to conventional TV broadcast or cable TV. Smart TV delivers television programs to households via broadband connection and requires a subscription, a set-top box, and offers key advantages over existing cable TV. You will now be able to:

Playback / Rewind live TV channels at any time Parental Lock facility on any channel

Page 21

Search and select favorite programs by using Electronic Program Guide. Viewers have full control over

functionality such as rewind, fast-forward, pause, and so on.

Watch DVD quality movies on demand Watch 100 plus digital quality TV channels.

Broadband Entertainment Portal (PTCL BUZZ)


Click the banner to enter the world of entertainment and fun.

Now PTCL offers Pakistan's First Entertainment Portal completely free for its DSL Customers. Experience true broadband entertainment, listen or download melodies, songs, watch classic movies, Cricket Matches, PTV Plays , Online learning, Gaming, listen to religious Naats and lots of fun. Now your DSL connection is much more than just speed, it is entertainment and fun! PTCL BUZZ is an entrainment portal which is FREE & EXCLUSIVELY AVAILABLE only for PTCL broadband users. PTCL Buzz has a huge library of content including the best of English and Urdu movies, dramas, Sports, Live radio, Religious programmes and over 10,000 songs to choose from.

Experience the Internet at its fastest with high-speed access from Broadband Pakistan, simultaneously, enjoy Voice service over the same telephone line without any extra cabling connections! Broadband Pakistan offers DSL service with unmatched reliability, affordability and connectivity.

Page 22

Features

Immediate availability Free Modem Free Installation Cost effective Always On Internet access High speed data download Convenient ordering on phone and web No upfront charges
Since its launch on 19th May 2007, PTCL has acquired 730,000 Broadband customers in over 1000 cities and towns across Pakistan, leading the proliferation and awareness of Broadband services across Pakistan.

With the option of subscribing to the volume based (256Kbps, 512Kbps) or unlimited access (1Mbps) packages Recent offer

Page 23

PTCL has the largest payphone network in Pakistan, and almost every independent payphone company somehow touches the PTCL network. If you are creative we will support you in launching your idea and making it profitable.

Network Capacity Services

PTCL offers its telehousing and data centers for hosting customs services. We have international and domestic capacity anywhere from 64K to full lambda wherever we have our fiber network

Vfone PROMOTION

Page 24

For every card loaded, there is a bonus amount of the same denomination given to the customer. This bonus amount is valid for on net calls only, Vfone to Vfone and Vfone to PTCL fixed line. All other calls made will be deducted from the capital amount. The validity of the bonus amount will be the same as the scratch card validity. This promotion is valid for a limited time only. This promotion is open for all existing and new Vfone subscribers.

Now enjoy

No line rent Lowest call rates

Value Added Services CLI Identify your caller with the caller line identification free of cost. Name/Number shall be displayed on your V PTCL wireless phone screen Wireless Internet you can use PTCL V wireless phone to connect to the internet and enjoy a world of information and entertainment at rate as low as Rs.5/per hour (2000 hr to 0800hr) Call Waiting Customer during conversation can hear a beep indicating that another call is coming. The new incoming call can be attended by putting the present call on hold. Call Transfer A customer with this facility can transfer his/her calls to another predefined desired number. Calls can be transferred immediately, on busy tone or on No Reply. Phone Book Save all your important numbers with ease, A phone book that keeps you in touch with your friends and family. Missed Call Alert Page 25

Calls on No Reply are forwarded to Miss-call-notification-system, which sends a short message (Missed Call Alert) to the subscriber. Caller is informed through an announcement of No Reply and Short Message being sent to the subscriber. PTCL is now the leader in consumer broadband in Pakistan, leading the country into 21st century. Recent offer.

PTCL, Pakistan's largest IP network, now presents phone n net the most convenient landline internet solution that converts your phone into a basic internet connection. Features

Available on all landlines. Direct internet Access. No scratch card needed. Balance never finishes. No Expiry or forced usage. Don't have to pay up-front. Page 26

Flat rate of Rs. 0.10/min. (conditions apply). Code barring to restrict internet access

Page 27

Page 28