ORDINANCE

of

MASTER OF BUSINESS ADMINISTRATION

FROM THE ACADEMIC SESSION 2011-12

MAHARSHI DAYANAND UNIVERSITY ROHTAK (HARYANA)

ORDINANCE
TWO YEAR MASTER DEGREE PROGRAMMES IN MANAGEMENT Maharshi Dayanand University is running the following regular programmes leading to the award of Master’s Degree in Management under the aegis of Faculty of Management Sciences: (i) (ii) Two Year Master of Business Administration; Two Year Master of Business Administration ( Business Economics); Two Year Master of Business Administration (Hons.) Two Year Master Management). of Business Administration (Power

(iii) (iv)

(v)

Two Year Master of Business Administration (Executive) Weekend programme

A. 1.

ADMISSION AND ELIGIBILITY The duration of Master of Business Administration (M.B.A) shall be of two academic years. Each year shall be divided into two semesters. A candidate shall have to pass all the four semester examinations within a maximum period of five years of his/her admission to the first semester of 2Year Management Programme failing which he/she will be deemed to be unfit for the programme. However, a candidate, who having passed the second semester examination discontinues his/her studies, for legitimate and justified reasons may be permitted to join third semester within three years of his/her passing the second semester examination.

2.

The minimum qualifications for admissions to the first semester of each of the programme shall be as under: For Master of Business Administration / Master of Administration (Business Economics) / Master of Administration (Executive) Weekend Programme Business Business

Bachelor or Master’s Degree in any discipline or Shastri (New Scheme) with not less than 45% marks in the aggregate (minimum pass marks in case of SC/ST candidates) of this university or an examination recognized as equivalent thereto by this university OR Final examination conducted by the Institute of Chartered Accountants of India/Institute of Cost and Works Accountants of India/Institute of Company Secretaries.

For Master of Business Administration(Power Management): A Bachelor’s degree in any branch of Engineering or Technology with not less than 60% marks in the aggregate (minimum pass marks in case of SC/ST candidates) of this university or an examination recognized as equivalent thereto by this university. For Master of Business Administration (Hons.): A Bachelor’s degree in any Business Administration/Commerce/Computer Applications/Engg./Technology/Pharmacy or Master’s Degree in Commerce with not less than 50% marks (minimum pas marks for SC/ST). The admission to the M B A (Executive) weekend programme in addition to the minimum eligibility conditions mentioned above will be as per the criteria approved by the Admission Committee and mentioned in the Prospectus for the programme. 3. The first semester to fourth semester examination shall be open to regular student who: a) Bears a good moral character. b) Has been on the rolls of the Institute during the semester; c) Has attended not less than 75% of lectures delivered in theory and practical. d) The candidate may be promoted to the next semester automatically unless detained from examination by the university or on any other legitimate grounds. B. 4. EXAMINATION Every candidate shall be examined in the subject(s) as laid down in the Scheme of Examinations/Syllabi prescribed by the Academic Council from time to time. The external examiner will set the question papers as per the criteria laid down in the Scheme of Examination for the programme. The medium of instruction and examination shall be English. The last date of receipt of admission forms and fees shall be fixed by the ViceChancellor. The amount of examination fee to be paid by a candidate for each semester shall be as per the decision of the University from time to time. The Examination for the first and the third semesters shall ordinarily be held in the month of December/January and for the second and the fourth semesters in the month of May/June or on such dates as may be fixed by the Vice-Chancellor. All supplementary examinations (odd and Even Semesters) will be held for re-appear/failed candidates along with regular semester examinations. 10. The Director/Principal of the concerned Institute/College shall forward to the Controller of Examinations at least two weeks before the commencement of the

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a list of the eligible students who have satisfied the requirements of rules for appearing in the Examination(s). those who pass all the four semester examinations at the first attempt obtaining 75% or more marks in the aggregate shall be declared to have passed with – DISTINCTION. however. b) 12. The list of successful candidates after the fourth semester examinations shall be arranged as under in three divisions on the basis of the aggregate marks obtained in the first. second. 11. Each successful candidate shall receive a copy of the detailed marks card on having passed the Semester Examinations. c) d) C. and the division obtained by the candidate will be stated in his/her degree as follows: a) b) Those who obtain 40% marks but less than 50% marks . including the attendance. Candidate(s) who fails to obtain pass marks in the Internal Assessment in any paper(s) will not be allowed to take examination in the said paper(s) in the c o n c e r n e d semester. a) The internal assessment/training report awards of a candidate who fails in any semester/paper(s) shall be carried forward to the next examination. third and fourth semester examinations taken together. the Controller of Examinations shall publish a list of candidates who have passed the Semester Examination(s). will be disposed off after one month .a) As soon as possible.THIRD DIVISION Those who obtain 50% marks but less than 60% marks – SECOND DIVISION. He/she will. after the termination of the examination. those who obtain 60% or more marks – FIRST DIVISION. which shall be awarded as per the following criteria : i) ii) iiii) Seminar presentation and class participation Case analysis and presentation Surprise test(s) 10 marks 05 marks 05 marks b) The Director/Principal of the Institute/College will preserve the records on the basis of which the. Internal Assessment awards have been prepared for inspection. 13 a) EVALUATION The Director/Principal of the concerned Institute/College shall forward the Internal Assessment marks awarded to the students to the Controller of Examinations. if needed by the University up to one month from the date of declaration of the semester examination results This record. be provided a n opportunity to appear before the Committee comprising 14.examinations in each semester. b) .

The ViceChancellor on the recommendation of the Director of the Institute may extend the last date of the receipt of the training report. after the end of the second semester. The marks obtained by the candidate for the project report shall be taken into account when he appears in any future examination under reappear clause. The last date for the receipt of training report in the office of the Controller of Examinations shall be one month after the date of completion of training. normally in the Summer Vacations. corresponding to schedule given for supplementary examinations in clause 9 and the internal assessment given by the Committee shall be final. d) 15.G. The Candidate shall be required to submit two copies of his/her Project Report.three faculty members. for eight weeks. The last date for the receipt of Project Report in the office of Controller of Examinations shall be one month before the commencement of the fourth semester examinations. to re-assess performance of the candidate as per the criteria laid down under Clause 13(a). which will be completed by him/her during the period of training. Project Report shall be evaluated by the external examiner only to be appointed by the P. The candidate will reappear in external examination paper(s) in the next semester if passed.Board of Studies in management. The work done by the candidate in the training shall be submitted in the form of a training report. The s t u d e n t s shall be required to undergo training in the various areas of the organisation concerned. The organisation may assign a specific project to the candidate. with late fee.G. Every student of MBA shall be required to undergo a practical training in an industrial organisation approved by the Institute. a) b) c) 16. a) b) c) . The Summer Training Report will be evaluated by the external examiner only to be appointed by the P. The marks obtained by the candidate for the project report shall be taken into account when he appears in any future examination under reappear clause. to be constituted by the Director of the concerned Institute. Board of Studies in management. c) A candidate who fails to obtain pass marks as specified in clause 20 in training report shall be accorded opportunity to undergo training again and resubmit fresh training report next time. A candidate who fails to obtain pass marks (as cited in Clause 18) in Comprehensive viva-voce shall have to re-appear before the board of examiners as and when held next time.

But the References/Bibliography should be typed in single space. Two copies meant for the purpose of evaluation may be spiral bound and submitted to the office of Controller of Examinations. (Two members shall form the quorum. PROMOTION AND REAPPEAR The minimum percentage of marks to pass the examinations in each semester shall be:a) b) c) 40% in each written paper and internal assessment/workshop separately. 40% in the total of each semester examination. and One external examiner ( to be appointed by the Vice-Chancellor on the recommendations of the PG Board of Studies in Management. 40% in Training Report/Project Report/Computer Practical and Viva -Voce separately. D. wherever specified will be submitted as under: a) The typing should be done on both sides of the paper (instead of single side printing) The font size should be 12 with Times New Roman font. The practical examiner(s) of the courses (relating to IT/Computer or wherever specified) shall be conducted by the following Board of Examiners. The Summer Training Report/Project Report. b) c) d) e) 18.17. . The Training Report/Project Report may be typed in 1.a) b) c) One Internal Faculty t o b e nominated by the Director of the concerned Institute. The paper should be A-4 size. The comprehensive viva-voce shall be conducted by a Board of Examiners to be appointed by the Vice-Chancellor on the recommendation of the PG Board of Studies in Management comprising the following members. consisting of two members: a) b) One internal faculty member( to be appointed by the Director of the concerned Institute).5 line spacing. and One Executive from the Industry. 20.) 19. One External Examiner from the Academic field.

. Nothing in this Ordinance shall deem to debar the University from amending the Ordinance and the same shall be applicable to all the students whether old or new. Any other provision not contained in the above shall be governed by the rules and regulations framed by the University from time to time. 22. OTHER PROVISIONS There w i l l be no improvement f a c i l i t i e s available to Management students. 24. However. The programme(s) listed in the opening Para of the Ordinance will be governed by the respective Scheme of Examination(s). 23. .E. grace marks will be allowed as per University rules.. 21.

SCHEME OF EXAMINATION & SYLLABI of MASTER OF BUSINESS ADMINISTRATION FROM THE ACADEMIC SESSION 2011-12 MAHARSHI DAYANAND UNIVERSITY ROHTAK (HARYANA) .

Title of the Paper(s) External Marks 80 Internal Marks/ Workshop 20 Practical Marks Total Marks 100 MBA101 Management Concepts and Applications Managerial Economics Organisational Behaviour Quantitative Analysis Accounting for Managers Computer Applications in Management Business Skills Communication MBA102 MBA103 MBA104 MBA105 MBA106 80 80 80 80 50 20 20 20 20 - 50 100 100 100 100 100 MBA107 80 20 - 100 MBA108 Business Environment TOTAL 80 20 - 100 800 NOTE: 1.CURRICULUM AND SCHEME OF EXAMINATIONS FOR TWO YEAR MBA PROGRAMME FROM THE SESSION 2011-12 First Year:.1st Semester Paper No. The duration of the end term examination shall be 3 hours .

the students shall proceed for their Summer Vacation Training (SVT) of 8 weeks duration. The SVT will be submitted by the candidates in the manner as specified in the Ordinance. The Summer Training Report prepared after the completion of SVT shall be assessed in the third Semester as a compulsory paper. The duration of the end term examination shall be 3 hours. 2.CURRICULUM AND SCHEME OF EXAMINATIONS FOR TWO YEAR MBA PROGRAMME First Year : 2nd Semester Paper No. . Immediately after the completion of the Second semester. Title of the Paper(s) External Marks 80 80 80 Internal Marks/ Workshop 20 20 20 Practical Marks Total Marks MBA201 MBA202 MBA203 Financial Management Marketing Management Human Management Resource 100 100 100 MBA204 Operations and Supply Chain Management 80 20 - 100 MBA205 Business Methods Research 80 20 - 100 MBA206 Computer Networks and 50 - 50 100 MBA207 MBA208 Internet Operations Research International Business TOTAL 80 80 20 20 - 100 100 800 NOTE: 1.

II Optional Paper . The duration of the end term examination shall be 3 hours.I Optional Paper .III TOTAL Note: 1.III Optional Paper . . Students are required to choose any three optional papers from each set of specialisation areas offered under dual specialisation scheme. Title of the Paper(s) MBA301 MBA302 MBA303 MBA304 Strategic Management Management Information System Business Legislation Summer Training Report Optional Paper .II Optional Paper .I Optional Paper . 2.CURRICULUM AND SCHEME OF EXAMINATIONS OF TWO YEAR MBA PROGRAMME Second Year : 3rd Semester External Marks 80 80 80 100 Internal Marks/ Workshop 20 20 20 Practical Total Marks Marks 100 100 100 100 100 100 100 100 100 100 1000 Paper No.

2. 3. The duration of the end term examination shall be 3 hour. Students are required to choose any three optional papers from each set of specialisation areas offered under dual specialisation scheme. Title of the Paper(s) External Marks 80 50 100/80 100 Internal Marks/ Workshop 20 0/20 Practical Marks 50 Total Marks 100 100 100 100 100 100 100 100 100 100 1000 MBA401 MBA402 MBA403 MBA404 Entrepreneurship E-Commerce Project Report/Total Quality Management Comprehensive Viva-voce Optional Paper – I Optional Paper – II Optional Paper – III Optional Paper – I Optional Paper – II Optional Paper . The option of Project Report will be given only to the candidates who obtain not less than 65%marks in 1st and 2nd semester examinations taken together.CURRICULUM AND SCHEME OF EXAMINATIONS FOR TWO YEAR MBA PROGRAMME Second Year : 4th Semester Paper No. .III TOTAL Note: 1.

. Title of the Paper(s) External Marks 80 and 80 Internal Marks/ Workshop 20 20 Practical Marks Total Marks 100 100 MBA405 MBA406 Talent Management Industrial Relations Labour Legislations MBA407 Strategic Human Resource 80 20 100 Management MBA408 Cross Cultural Human 80 20 100 Resource Management Note: The duration of the end term examination shall be 3 hours.CURRICULUM AND SCHEME OF EXAMINATIONS FOR TWO YEAR MBA PROGRAMME SPECIALISATIONS OFFERED IN 3RD AND 4TH SEMESTERS HUMAN RESOURCE MANAGEMENT: Third Semester Paper No. Title of the Paper(s) External Marks 80 80 and 80 Internal Marks/ Workshop 20 20 20 Practical Marks Total Marks 100 100 100 MBA305 MBA306 MBA307 Performance Management Training and Development Organisational Change MBA308 Development Compensation Management 80 20 - 100 Fourth Semester Paper No.

CURRICULUM AND SCHEME OF EXAMINATIONS FOR TWO YEAR MBA PROGRAMME FINANCE: Third Semester Paper No. Title of the Paper(s) External Marks 80 MBA309 Management of Financial Services and Institutions Internal Marks/ Workshop 20 Practical Marks - Total Marks 100 MBA310 Project Management and Infrastructure Finance 80 20 - 100 MBA311 Strategic Cost Management and Control 80 20 - 100 MBA312 Multinational Management Financial 80 20 - 100 Fourth Semester Paper No. . MBA409 MBA410 MBA411 MBA412 Title of the Paper(s) Taxation Planning Laws and External Marks 80 80 80 80 Internal Marks/ Workshop 20 20 20 20 Practical Marks Total Marks 100 100 100 100 Management of Banking and Insurance Security Analysis and Portfolio Management Financial Derivatives Note: The duration of the end term examination shall be 3 hours.

CURRICULUM AND SCHEME OF EXAMINATIONS FOR TWO YEAR MBA PROGRAMME INFORMATION TECHNOLOGY: Third Semester Paper No. Title of the Paper(s) External Marks and 50 Internal Marks/ Workshop Practical Marks 50 Total Marks 100 MBA313 Object Oriented Analysis MBA314 MBA315 Design Programming in Oracle Data Base Management System 50 50 - 50 50 100 100 MBA316 Multimedia and Web Development 50 - 50 100 Fourth Semester Paper No. Title of the Paper(s) External Marks 80 80 80 50 MBA413 MBA414 MBA415 MBA416 Software Engineering Systems Analysis and Design Artificial Intelligence Programming in JAVA Internal Marks/ Workshop 20 20 20 - Practical Marks 50 Total Marks 100 100 100 100 Note: The duration of the end term examination shall be 3 hours. .

. Title of the Paper(s) External Marks 80 MBA317 Foreign Exchange Management International Marketing Multinational Banking International and Practice Trade Theory Internal Marks/ Workshop 20 Practical Marks - Total Marks 100 MBA318 MBA319 MBA320 80 80 80 20 20 20 - 100 100 100 Fourth Semester Paper No. Title of the Paper(s) External Marks 80 80 MBA417 MBA418 Global Strategic Management Internal Marks/ Workshop 20 20 Practical Marks - Total Marks 100 100 International Management Financial MBA419 MBA420 International Logistics International Accounting 80 80 20 20 - 100 100 Note: The duration of the end term examination shall be 3 hours.CURRICULUM AND SCHEME OF EXAMINATIONS FOR TWO YEAR MBA PROGRAMME INTERNATIONAL BUSINESS: Third Semester Paper No.

Title of the Paper(s) External Marks Internal Marks/ Workshop 20 20 Practical Marks Total Marks MBA321 MBA322 Brand Management Integrated Communication Marketing 80 80 - 100 100 MBA323 MBA324 Service Marketing Consumer Behaviour 80 80 20 20 - 100 100 Fourth Semester Paper No.CURRICULUM AND SCHEME OF EXAMINATIONS FOR TWO YEAR MBA PROGRAMME MARKETING: Third Semester Paper No. . Title of the Paper(s) External Marks Internal Marks/ Workshop 20 20 Practical Marks Total Marks MBA421 MBA422 Customer Relationship Management Sales and Distribution Management Retail Management Business Marketing Management 80 80 - 100 100 MBA423 MBA424 80 80 20 20 - 100 100 Note: The duration of the end term examination shall be 3 hours.

team work. personal characteristics of effective leaders. MANAGEMENT CONCEPTS AND APPLICATIONS Paper Code: MBA101 COURSE OBJECTIVE: The objective of this course is to expose the students to basic concepts of management and to enable them to gain appreciation for emerging ideas. New Delhi Hellreigel. Management. Daft. Pearson Education Asia. evolution of management thoughts – traditional. leadership for learning organizations Unit-IV Management control. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). models of decision-making. managerial ethics. Instruction for External Examiner: The question paper will have two sections. behavioural. evaluating corporate social performance. social responsibility. Management. ethical dilemma. Note: 1. Management. . planning types and models. Tata McGraw Hill Stoner. New Delhi. contingency and quality viewpoints Unit-II Planning. managerial competencies – communication. system. techniques. overview of control techniques. decentralization. Fundamentals of Management . al. planning and administrative. All the five questions will carry equal marks. New Delhi Richard L. effective control system. Thomson Learning. strategic and global competencies. Bombay Koontz. span of management. leadership development. H and Wechrich. chain of common delegation.A. decision-making creativity. leadership styles/behaviours. procedures and practices in the field of management. bases for departmentation Unit-III Leading: recognition of human factor. PHI. Robbins. 4. 7. Thomson South-Western One case study be discussed – per unit – in the class. Management. PHI. decision making and organizing: nature and elements of planning. J et. managerial ethics and social responsibility: management control – concept and process. 5. motivation models/approaches. managing company ethics and social responsibility Suggested Readings: 1. factors affecting ethical choices. decision making process. H. 2. strategic planning – an overview. and Decenzo. S.P. 3. planning in learning organizations. The students will be required to attempt four questions (one question from each unit). New Delhi Satya Raju. Management – Text & Cases . Unit-I Introduction: concept and nature of management. D. New Delhi Robbins & Coulter. PHI. basic issues in organizing – work specialization. increasing participation in decision-making. Management. 6. 2.External Marks: 80 Internal Marks: 20 Time: 3 hrs. Section ‘B’ will contain one CASE STUDY which will be compulsory.

Unit-II Law of variable proportions. locational choice of a firm. Suggested Readings: 1. Hirschey . Hyderabad One case study be discussed – per unit – in the class. price. 2. All the five questions will carry equal marks.Y. Note: 1. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). Unit-IV Risk analysis.. Bangalore Monroe. business cycles. Managerial Economics. Thomson Learning. demand elasticities. Managerial Economics in a Global Economy. inflation analysis. Paul B. 3. 4. Managerial Economics – Economic Tools for Today’s Decision Makers. MacGraw-Hill. pricing of public utilities. income and substitution effects. Pearson Education. . general pricing strategies. measures of national income. Mark. relationship between price elasticity and marginal revenue.. revenue curves of a firm. output-cost relations.External Marks: 80 Internal Marks: 20 Time: 3 hrs. Baumol’s sales maximization model. advertising and price-output decisions. Unit-III Product differentiation . optimal input combination. engineering cost curves. technological change and production decisions. dumping analysis. Thomson Learning. nature of marginal analysis. price-output decisions under alternative market structures. Dominick. Young. It further seeks to develop economic way of thinking in dealing with practical business problems and challenges. Unit-I Nature and scope of managerial economics. demand estimation and forecasting. price-output decision in multi-plant and multi-product firms. Section ‘B’ will contain one CASE STUDY which will be compulsory. alternative objectives of business firms. special pricing techniques – limit pricing. Kent B. New York Keat. MANAGERIAL ECONOMICS PAPER CODEMBA102 COURSE OBJECTIVE: The paper seeks to equip the students with the analytical tools of Economics and apply the same to rational managerial decision-making. operative aspects of macroeconomic policies. Instruction for External Examiner: The question paper will have two sections. and Philip K. investment and capital replacement decisions. laws of return. 2. tariff analysis. cardinal utility theory. Pricing-Making Profitable Decisions. The students will be required to attempt four questions (one question from each unit). indifference curve technique and the theory of consumer choice. shut-down points. Delhi Salvatore. consumer surplus. peak load pricing and transfer pricing.

Oxford University Press. process. contemporary challenges -workforce diversity. New Delhi . Organisational Behaviour .. New Delhi Hellgiegel. organizational politics Unit-IV Organizational processes and structure: organizational structure and design. emotional intelligence in contemporary business Unit-II Individual behaviour and processes: individual differences – values and attitudes. Power – concept. Work and job design. Stress – symptoms.P. social loafing. Organisational Behaviour. Organisation Behaviour . Section ‘B’ will contain one CASE STUDY which will be compulsory. Organisation Behaviour. types. organizational change and development. One case study be discussed – per unit – in the class. sources. organizational culture. Understanding Organisational Behaviour. prerequisites. Conflict – concept. team and organisatinal level enable students to learn how to influence the human behaviour in organisations Unit-I Foundation and background of OB. virtual teams. ORGANISATIONAL BEHAVIOUR PAPER CODE: MBA 103 COURSE OBJECTIVE: This course aims to provide insights necessary to understand behavioural processes at individual. 2.concept. Personality. causes. TMH. D & J. team building. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). Empowerment . The students will be required to attempt four questions (one question from each unit). All the five questions will carry equal marks. TMH. New Delhi Robbins. sources. significance. Instruction for External Examiner: The question paper will have two sections. 6. approaches.W. 4. Nelson. 7. developing teams – self directed work teams. group development. consequences and management Unit-III Interpersonal and team processes: group behaviour. management of conflict.concept. Suggested Readings:1. McGraw Hill. Udai. New Delhi Luthans. 5. cross-cultural dynamics. Perception. process and applications. Organisational Behaviour. 3.concept. Thomson Learning Pareek. Organisational Behaviour. changing nature of managerial work. determinants and theories applications. Slocum. ethical issues at work. organizational learning. Note: 1. S. Fred. Debra L and James C Quick. group dynamics. New York New Storm and Keith Davis. Thomson Learning McSchane.External Marks: 80 Internal Marks: 20 Time: 3 hrs. Learning and Reinforcement. 2. Prentice Hall of India.

& Gupta M. New Delhi 9.R. Karl Pearson’s coefficient of correlation and spearman’s rank correlation. Business Statistics . . Vikas Publishing House. Unit-IV Tests of significance. Prentice Hall of India.Chand & Co. 2000 7. types and applications.P. Kothari C. Bombay. skewness : meaning and co-efficient of skewness. McMillan India Ltd. Sultan Chand & Sons. Hooda. Statistics for Business & Economics . Unit-III Probability: basic concepts and approaches. 2. Delhi. Quantitative Methods in Business . Statistics for Business . Anderson. R.measurement of trend and seasonal variations. regression analysis -meaning and two lines of regression. Quantitative Techniques. Delhi. New Delhi. J. Anderson. Statistics for Business & Economics. Chandan. time series and forecasting.External Marks: 80 Internal Marks: 20 Time: 3 Hrs QUANTITATIVE ANALYSIS Paper code:MBA104 COURSE OBJECTIVE: The objective of this paper is to acquaint the students with various statistical tools and techniques used to business decision making Unit-I Construction of frequency distributions and their analysis in the form of measures of central tendency and variations.Delhi.meaning.. Excel Books. Note: Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). An Introduction to Statistical Methods . Small samples: Chi-square test. Suggested Readings: 1. Thomson Learning. Gupta S.R. . multiplication and Bayes’ theorem. Bhardwaj. types of measures. Poisson and Normal distributions. 5. Thomson Learning. S.P. Hypothesis testing. their relative merits. Bombay. limitations and characteristics. N. Vikas Publishing House. Gupta C.B. 4. Time series analysis .S. The students will be required to attempt any five questions (selecting at least one question from each unit). 3.P.. relationship between correlation and regression co-efficients. All questions will carry equal marks. 6. 8. Business Statistics . & Gupta. Levin & Rubin.S. Probability distributions . Large samples. Unit-II Correlation analysis . addition. Binomial. Vijay-Business Statistics . Analysis of variance.meaning & types of correlation.

N. A. trial balance. Mittal. and Jain. marginal costing and its application in managerial decision making. different types of budgets. Management Accounting. Accounting for Managers. techniques. NewDelhi. Hansen & Mowen. importance and scope. I.. journal. 4.Delhi. need. Management Accounting and Financial Management. Vikas Publishing House. Instruction for External Examiner: The question paper will have two sections..L. K. Pandey. Illinois. ledger. ratio analysis. accounting principles. importance. Budgetary control. The students will be required to attempt four questions (one question from each unit). All the five questions will carry equal marks. fund flow analysis. NewDelhi. Richard D. depreciation (straight line and diminishing balance methods). labour). Ne w Delhi 2. Shree Mahavir Book Depot. New. TMH.. methods. Cost Management. Pearson Education. Ludhiana. 7.concept.External Marks: 80 Internal Marks: 20 Time: 3 Hrs ACCOUNTING FOR MANAGERS PAPER CODE: MBA105 COURSE OBJECTIVE The objective of this course is to acquaint the students regarding various accounting concepts and its applications in managerial decision making Unit-I Financial Accounting-concept. Anthony R. Sundem and Stratton.. Homewood. importance and scope. essentials of budgeting. and Reece J.J. Note: 1. M.S. need. preparation of final accounts with adjustments. Advanced Cost Accounting .. an elementary knowledge of activity based costing Unit-IV Management accounting. standard costing and variance analysis (materials. Kalyani Publishers. 2. and Ghosh Roy. NewDelhi 3. cash flow analysis (AS-3) Unit-III Cost accounting-meaning. One case study be discussed – per unit – in the class. S. S.N. . Horngren. 5. 1995. Unit-II Analysis and interpretation of financial statements – meaning. Section ‘B’ will contain one CASE STUDY which will be compulsory.meaning. 8. Introduction to Management Accounting.M. P. importance and techniques.Irwin. Management Accounting Principles.Y. Suggested Readings: 1.. Thomson Learning 6. classification of costs and cost sheet. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit).K. Singhal. Jain. JBC Publishers and Distributors. H. Management Accounting.P and Narang.K. objectives. Khan. inventory valuation.

Applications in documentation preparation and making reports. presentations. schema. Computer Concepts 7 Edition. The students will be required to attempt any five questions (selecting at least one question from each unit).External Marks: 50 Practical Marks: 50 Time : 3hrs. Packet Transmission. Objectives. Tally (latest version) Suggested Readings: 1. Data Communications & Computer Network . Security. Network Topology. Bombay. Lab : Operating Systems Commands. Unit-II Use of MS-Office: Basics of MS-Word. Internet Applications. COMPUTER APPLICATIONS IN MANAGEMENT PAPER CODE:MBA106 COURSE OBJECTIVE: Through this course it is intended to familiarize the students with the computer hardware and software applications for data/file management and exc hange through net Unit-I Computer Organization: Introduction. attribute. Internet Surfing. classification. MS Power point. th June Jamrich Parsons. MS Word. Internet Protocol Addresses. preparation of questionnaires. Bombay. All questions will carry equal marks. Storage devices: Application of Computer in Business. Unit-III Internet : Internetworking. Operating System. Network Applications. Unit-IV Introduction to database: Concept. tables and graphs. components. Characteristics. Analog & Digital Signals. MS-Excel and MS-Power Point. subschema. Bandwidth. Long Distance communication. New Delhi. Computer networks and Internet. Comer 4e. . Computer Languages. Concepts. Advantage & limitations. Introduction to Computers. E-mail. MS Office. 3. Leon & Leon. 4. Note: Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). Thomson Learning. Vikas Publishing House. WWW Pages & Browsing. Thomson Learning. MS Excel. Pearson Education White. entity. capabilities characteristics & limitations. 2.

PHI. gazes. developing resume Suggested Reading: 1. All the five questions will carry equal marks. essentials of good listening. oral communication: noise. telephonic communication Unit-II Presentation skills: prerequisites of effective presentation. body sport for interviews. Note: 1 3.. 4. help them honing oral. voice modulations.. electronic mail.External Marks : 80 Internal Marks: 20 Time : 3hrs BUSINESS COMMUNICATION SKILLS PAPER CODEMBA107 COURSE OBJECTIVE: To acquaint the students with fundamentals of communication. types of letters. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). P. business manners of people of different cultures. deterrents to listening process. Asha. managing customer care Unit-IV Written communication: mechanics of writing. New Delhi Kaul. and Mukesh Chaturvedi. Asha.D. telex manages. New Delhi One case study be discussed – per unit – in the class. circulars. PHI. Business Communication . handshakes.H. 3. types of listening. Assertiveness – indicators of assertive behaviour. Effective Business Communication. Pearson Education McGrath. report writing. 2. written and nonverbal communication skills and to transform their communication abilities Unit-I Purpose and process of communication. business etiquettes: business dining. diary writing. hand movements. facsimiles. business correspondence – business letter format. . The students will be required to attempt four questions (one question from each unit). Communication skills for group discussion and interviews Unit-III Non verbal communication: gestures. Kaul. smiles. PHI. agenda and minutes. notices. listening – listening process. E. Instruction for External Examiner: The question paper will have two sections. New Delhi Chaturvedi. barriers to communication. paths of communication. style of letter arrangement. myths and realities of communication. Basic Managerial Skills for All. style of working. Business Communication. format of presentation. memos. Section ‘B’ will contain one CASE STUDY which will be compulsory. strategies of assertive behaviour.

India’s Economic Reform and Development.External Marks: 80 Internal Marks: 20 Time: 3 hrs. relative size and growth of public and private sectors. ICRIER. Suggested Readings: 1.Y. Unit-IV Globalisation trends and challenges. balance of payments trends. assessing risk in business environment. trends in service sector growth. interest rate structure and present monetary policy. New Delhi Ahluwalia. current inflationary position and its impact on business sector. 4. environment for foreign trade and investment. emerging sectors of Indian economy. 2. competitive environment. Unit-III Current industrialization trends and industrial policy. environment for the SME sector. Shankar. India’s competitiveness in the world economy. 3. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). legislation for anti-competitive and unfair trade practices. business opportunities in the rural sector. public sector reforms and performance. Acharya. India’s Macroeconomic Management in the Nineties. 2. BUSINESS ENVIRONMENT PAPER CODE: MBA108 COURSE OBJECTIVE: The objective of this course is to sensitize the students towards the overall business environment within which organization has to function and to provide insight to students of its implication for decision making in business organizations. banking reforms and challenges. Note: 1. Instruction for External Examiner: The question paper will have two sections.J.. Indian Financial System. New Delhi . Oxford University Press. external influences on India’s business environment. Deep and Deep. macro and micro indicators. Second Generation Economic Reforms in India. and IMD Little. Unit-I Nature and structure of business environment. R. Section ‘B’ will contain one CASE STUDY which will be compulsory. New Delhi Khan. intellectual property regime and the R&D environment. fiscal environment. consumer and investor protection. public -private partnership. One case study be discussed – per unit – in the class. current state of growth and investment. infrastructure development and policy.. The students will be required to attempt four questions (one question from each unit). exchange rate movements and their impact. Unit-II Design and strategy of economic reforms. M. TATA McGraw Hill. I. All the five questions will carry equal marks. Delhi Datt.

James C. Pearson Education Chandra. traditional and M-M theories. Vikas Publishing House. capital structure theories . Financial Management. Note: The topic of capital budgeting. sources of long term finance. David F. The students will be required to attempt four questions (one question from each unit). inventory and receivables. cost of different sources of raising capital.External Marks: 80 Internal Marks: 20 Time: 3 Hrs FINANCIAL MANAGEMENT PAPER CODE : MBA201 COURSE OBJECTIVE: The objective of this course is to acquaint the students regarding financial management tools and techniques in financial decision making Unit-I Financial management-scope finance functions and its organisation. Pandy. need. I.meaning. Gordon & M. Financial Management. Prasanna.K. New Delhi One case study be discussed – per unit – in the class.. determining cash flows. Financial Management. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). 6. Financial Management. management of cash. 7. 5. R. difficulties. NOI. All the five questions will carry equal marks. New Delhi Keown. Financial Management and Policy. Thomson Learning. Arthur J. methods of capital budgeting. management of cash. weighted average cost of capital. estimation of working capital need. William and Scott. inventory management.M. receivable management will cover theoretical concepts and simple numerical questions. Instruction for External Examiner: The question paper will have two sections.. Prentice Hall of India Brigham & Houston. 4.M. Unit-IV Working Capital. Financial Management.. New Delhi Khan M. Taxman’s Publishing House. objectives of financial management. J. Tata McGraw Hill. . determinants of dividend policy and dividend models -Walter... Fundamentals of Financial Management.Y. John D. TMH. Kishore. models. Bombay. Suggested Readings: 1.NI. time value of money. Unit-II Investment decisions importance. 2. Section ‘B’ will contain one CASE STUDY which will be compulsory. 2. Petty. 3. Martin. Unit-III Capital structure decisions-financial and operating leverage. and Jain P. Note: 1. risk analysis (risk adjusted discount rate method and certainty equivalent method). determinants. New Delhi Van Horne..

Instruction for External Examiner: The question paper will have two sections. Michael J. 3. New Delhi Kotler. building and delivering customer value and satisfaction. 4. New Delhi . 2. wholesaling and retailing Unit-IV Advertising and sales promotion. Jha. public relations. philosophies. Berkowtz and Rudelius. The students will be required to attempt four questions (one question from each unit). Pearson Education. Hartley. managing marketing channels. product mix and product line decisions. Philip. PHI. New Delhi Kerin. Koshy and M. evaluation and control of marketing effort. Section ‘B’ will contain one CASE STUDY which will be compulsory. TMH. Marketing: Concepts and Cases. marketing strategies in the different stage of the product life cycle Unit-III New product development process. processes and techniques of managing marketing operation and to develop a feel of the market place Unit-I Nature and scope of marketing: corporate orientation towards marketplace. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). retaining customers. pricing strategies and programmes. entry strategies in international marketing Suggested Readings: 1. Note: 1. marketing research and information system Unit-II Analyzing consumer markets and buyer behaviour. market segmentation. TMH. 2. Kotler Philip and Keller. Marketing Management. tools of product differentiation. analyzing business markets and business buying behaviour. Marketing Management in South Asian Perspective . Marketing. MARKETING MANAGEMENT PAPER CODE: MBA202 COURSE OBJECTIVE: This course is designed to promote understanding of concepts.External Marks: 80 Internal Marks: 20 Time: 3 hrs. marketing environment. One case study be discussed – per unit – in the class. green marketing. All the five questions will carry equal marks. Kevin Keller. positioning and targeting. web marketing. personal selling. branding and packaging decisions. reasons for and benefits of going international. A. New Delhi Etzel.

. Human Resource Management. Human Resource Management. executive development programme. ESOP. Gary. human resource planning – objectives and process. David Balkin. Thomson Learning Inc. Scott and George Bohlander. potential appraisal. socialization and induction of new employees. Section ‘B’ will contain one CASE STUDY which will be compulsory. Pearson Education Mathis. Human Resource Management . Oxford University Press.N. Human Resource Management . . 2. challenges to HR professionals. Biswajert. All the five questions will carry equal marks. designing and administering benefits and services Unit-IV HR in knowledge era: HR in knowledge industry. succession planning. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). evaluation of T & D programme Unit-III Appraising performance: developing and instituting performance appraisal system. Human Resource Management. outplacement. 5. assessment and development centres. Managing Human Resources. investment in training. Tata McGraw Hill. international HRM Suggested Readings: 1. objectives of HRM. human resource information system Unit-II Talent acquisition: recruitment and selection strategies. Megia. PHI. Luis. role. Note: 1. Robert. 3.. career planning and management. Pearson Education Dessler. rewarding performance: linking rewards to organizational objectives. Instruction for External Examiner: The question paper will have two sections. 6. HUMAN RESOURCE MANAGEMENT PAPER CODE: MBA203 COURSE OBJECTIVE: The primary concern of this course is to develop an appreciation of effective management of human resources and to enable the students to meet HR challenges in present scenario Unit-I: Strategic importance of HRM. HR in virtual organizations. Thomson Learning Inc. responsibilities and competencies of HR professionals. HR in mergers and acquisitions. employee leasing. and John Jackson. training need assessment. John M . determine compensation structure. New Delhi One case study be discussed – per unit – in the class.External Marks: 80 Internal Marks: 20 Time: 3 hrs. 2. Shell. 7. pay for performance and incentive plans. HR audit.Venkatesh. training and development. 4. HR department operations. and D. New Delhi Jyothi P. executive compensation. Ivanceivich. Human Resource Management. outsourcing HR functions. The students will be required to attempt four questions (one question from each unit). designing and administering training programme. and Roberty Cardy. Pattanayak. New Delhi Gomez.

Qualitative & Quantitative Forecasting methods. Pearson Education. Operations Management – Processes and Value Chains. Factors. . Unit-IV Procurement Process and sourcing decision . analyzing capacity planning decisions. Gaither. E. Suggested Readings: 1. Social issues & Relationship development in S. The course seeks to provide the key concepts and solutions in the design. Wisner. Operations Management – Theory and Practice. 2. managing operation across the supply chain. Instruction for External Examiner: The question paper will have two sections. Capacity Strategies . JIT and Lean production in operations management.. Logistic design and operational planning. facility location. New Delhi 4. evaluation of capacity alternatives. Logistic renaissance and logistics strategy & Decision Models. Logistics . & Handfield. Decision making in operation Management . Introduction to Operations and Supply Chain Management. types and layout decision models. facility layout. Supply chain synchronization. Operations Management.M... Demand Forecasting. performance measure measurement along supply chain. Unit-III Introduction to supply chain management . increasing supply chain responsiveness . Norman & Frazier. New Delhi 3. New Delhi 5. OPERATIONS AND SUPPLY CHAIN MANAGEMENT PAPER CODE: MBA204 COURSE OBJECTIVE: The objective of the subject is to explore the interlinkage between operations management and supply chain management. Mahadevan. Krajewski. control and management of supply chains as integrated systems Unit -I Introduction to operations Management. Pearson Education. Larry P. B.C. types and location planning methods. Inventory. Unit-II Facility Capacity . Greg. Principles of Supply Chain Management – A balanced approach. Bozarth. Factors affecting operation management. network integration. The students will be required to attempt four questions (one question from each unit). Customer value and supply chain Management. G. Keah-Choon. future trends in supply chain management . role and importance of inventory in supply chain Management. Operation facility layout. logistical operation in supply chain management. The sourcing decision and strategies. Pearson Education. operation. Designing of processes and types of Process. New Delhi 2. New Delhi Note: 1. All the five questions will carry equal marks. Lee J. Keong & Tan. model and data validation. Joel D. Material Handling and packaging and Managing Quality. Operation strategies . Thomson Learning. global optimization . risk and benefits of outsourcing. Section ‘B’ will contain one CASE STUDY which will be compulsory. Leong.External Marks: 80 Internal Marks: 20 Time: 3 hrs. One case study be discussed – per unit – in the class. Thomson Learning. Section ‘A’ shall comprise 8 questions (2 questions from each unit). procurement process perspective . Robert B.Procurement. strategies & trends in procurement.. Cecil C. & Ritzman.

measurement – concept. Hatl. factors influencing sample size. Thomson Learning . McGraw Hills. New Delhi Sekran. 5. Wilcoxon Matched – pairs signed – rank test.R. measurement scales – types and construction of scales and reliability and validity aspects in measurement Unit-III Methods of data collection – questionnaire/schedule. All the five questions will carry equal marks. coding. factor analysis. BUSINESS RESEARCH METHODS PAPER CODE: MBA205 COURSE OBJECTIVE: The objective of this paper is to impart knowledge about various stages of the research processes and their application in decision making. Zikmund. Bombay Cooper. Business Research Methods . The students will be required to attempt four questions (one question from each unit). Miley Education. hypothesis. Instruction for External Examiner: The question paper will have two sections. 2. diagnostic and experimental. 2. Section ‘B’ will contain one CASE STUDY which will be compulsory. Methods in Research.. 3. C. its concept. need and managerial value of business research. interview and observational methods. editing. Uma. Tata McGraw Hills. Note: 1. Research Methodology .External Marks: 80 Internal Marks : 20 Time: 3 hrs. Donald R. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). discriminant analysis. scope. Kruskal – Wallis H-test) 2 Unit-IV An overview of dependent and interdependent methods (multiple regression. data analysis and interpretation. New Delhi Geode. ingredients and constructions of research report. Business Research Methods . Business Research Method. procedure of preparation of reference and bibliography Suggested Readings: 1. questionnaire designing. descriptive. Millian G. components of theory – definitions.and Pamels Schindler. Singapore Kothari. hypothesis testing – an overview of parametric and non-parametric tests (analysis of varience. content analysis and tabulation. process of research and structure of research proposal Unit-II Research design – concept and types – exploratory. 4. cluster analysis). Unit-I Business research. variables. Millian J. concepts. sampling design. constructs. conjoint analysis. One case study be discussed – per unit – in the class. X test. & Paul K. Mann – Whitney test. techniques. nature..

McKeown. Molly. Data and Network Communication . Baltzan & Philips. frames. tables. health issues in networked economy. ethical issues in networked economy. cryptography. Suggested Readings: 1. concepts of web page. website and web searching (browsing). 7. E. Miller. Computer Networks. and wireless networks. Unit-IV HTML : Build a simple HTML document. Note: Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). Information Technology and the Networked Economy. Infrastructure of networked economy. Pearson Education. sharing information and resources through networks. Concepts of data transmission. Thomson Learning Forouzan . N. Vikas Publishing House. half-duplex transmission. protecting privacy. Tannenbaum. 2. The students will be required to attempt any five questions (selecting at least one question from each unit). LAN WAN. COMPUTER NETWORKS AND INTERNET PAPER CODE: MBA 206 COURSE OBJECTIVE: The primary objective of the course is to familiarize the students with technologies like networking and internet and to build skills in applying these technologies to various business processes Unit-I Introduction to Internet: Definition of networks. 5. Delhi. Delhi. links. social and economic issues in networked economy. using IS functions to deal with business risks. . Applications of networks in information sharing and dissemination: applications in banking. Computer Networks and Internet 4e. adding multimedia documents. TMH. home page. Delhi. PHI. Unit-III Privacy and ethical issues in networked economy. Lab: Web Designing in HTML. Internet Surfing. Impact of computer networks on business. modems. Hagg. Delhi. Douglas. Using HTML 4. 6. Unit-II Networked economy. All questions will carry equal marks. future of the networked economy. TMH. TCP/IP reference models. PHI. elements of networked economy. treats to privacy. Data Communication & Networking . New Delhi. client server computing. Business Driven Technology.External Marks: 50 Practical Marks: 50 Time : 3hrs. 3. Delhi. egovernance. Comer. Hardware. Software. Introduction to OSI. 4. ticket reservation etc.

Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). Simulation. N. Taha. Section ‘B’ will contain one CASE STUDY which will be compulsory. Unit-I Operations Research: Evolution. Note: 3. 4. Operations Research: Theory and Applications.. Instruction for External Examiner: The question paper will have two sections. 4. Quantitative Techniques in Management. special cases in simplex method: infeasibility. scope and limitations. N.D. Linear programming: Meaning.. principle of dominance. Operations Research: An Introduction.Delhi. Kapoor. One case study be discussed – per unit – in the class. Unit-II Transportation problems including transshipment problems. maximization objective and multiple optimal solutions. Sharma. Operations Research. advantages.K. Special cases in transportation problems: unbalanced problems. degeneracy. Queuing theory: concept.. J. assumptions. Suggested Readings: 1. meaning. All the five questions will carry equal marks. N. Kalavathy. Bayesian analysis.. 6. process. methodology and role in managerial decision making. unboundedness and multiple optimal solutions. Unit-III PERT/CPM: Difference between PERT and CPM. Vohra. degeneracy. assumptions and applications. pure and mixed strategy games. LST. 2. advantages. analysis of queue system. Decision theory: decision making under uncertainty and risk. duality. Sultan Chand & Sons. Paneerselvam. probability considerations in PERT. calculating EST. LFT and floats. OPERATIONS RESEARCH PAPER CODE: MBA207 COURSE OBJECTIVE: The objective of this paper is to acquaint the students with various quantitative techniques which are of great importance for quantitative decision-making. two person zero sum game. Poisson distributed arrivals and exponentially distributed service time models (MM1 and MMK).K. New Delhi. New Delhi. EFT. assignment problems including traveling salesman’s problem. decision trees. Prentice Hall of India. limitations and applications. Tata McGraw Hill Publishing Company Ltd. . maximization objective and multiple optimal solutions. Special cases in assignment problems: unbalanced problems. New Delhi. Unit-IV Game theory. time -cost trade-off. Prentice Hall of India. Vikas Publishing House. V.External Marks: 80 Internal Marks: 20 Time : 3hrs. 5. New Delhi . Operations Research. Macmillan India Ltd. Operations Research. Formulation of problem and its solution by graphical and simplex methods. The students will be required to attempt four questions (one question from each unit). network construction. 3.Delhi.

LEERadesbaugh. International Business: Concept. country evaluation and selection. Unit-IV Harmonizing accounting difference across countries. dimensions and modes of IB. All the five questions will carry equal marks. structure of IB environment. currency translation methods for consolidating financial statements.. Unit-I Recent global trends in international trade and finance. impact of FDI on home and host countries. Singapore . The International Business Environment: Text and Cases (New Delhi: Prentice Hall of India) Sharan. ethical dilemmas and social responsibility issues. International Business-Environment and Operations (New Delhi. counter trade practices. The paper provides exposure to multiple dimensions of the field and imparts international perspective to business decisions. International Business -competency in the Global Marketplace (New Delhi: Tata McGraw Hill) Sundaram. Thomson Learning. Daniels. One case study be discussed – per unit – in the class. Yarbrough and Robert H. the LESSARD-LORANGE Model. exchange rate systems. outsourcing factors. global financial system.. Instruction for External Examiner: The question paper will have two sections. mechanism of international trade transactions. Yarbrough. Unit-II Foreign market entry strategies. The students will be required to attempt four questions (one question from each unit). international staffing decisions. product and branding decisions. V. 2. managing global supply chains. Pearson Education) Hill. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). Anant K and Steward J Black. 3. factors affecting foreign investment decisions. risk in IB. barriers to IB. Environment and Strategy (New Delhi: Pearson Education) Beth V. Suggested Readings: 1. Unit-III Decisions concerning global manufacturing and material management. world trading system and impact of WTO. 5. motives for internationalization of firms. cross cultural challenges in IB. 4. managing distribution channels.D. organizational structure for IB. Note: 1. compensation and performance appraisal of expatriate staff. and H. 2.L. Charles W.External Marks: 80 Internal Marks: 20 Time: 3 hrs. INTERNATIONAL BUSINESS PAPER CODE: MBA208 COURSE OBJECTIVE: The objective of the paper is to acquaint the students with the fundamentals of international business. control mechanisms in IB. international business information and communication. types and motives for foreign collaboration. J. international promotion mix and pricing decisions. The World Economy – Trade and Finance. Section ‘B’ will contain one CASE STUDY which will be compulsory.

Ireland R. QSP matrix and strategic plan Unit-III Strategy implementation: aspects. Section ‘B’ will contain one CASE STUDY which will be compulsory. process of strategic management.D. 4. Unit-I Strategic Management Process: defining strategy. value and ethics Unit-IV Functional implementation: functional strategies. M. strategy analysis and choice – the process. Delhi Note: 1.. Ltd. financial. David. plans and policies. Tata McGraw Hill Publishing Company Ltd. behavioural implementation – leadership.A. The students will be required to attempt four questions (one question from each unit). Pearson Education. mission and objectives. All the five questions will carry equal marks. personal. its plans and policies.External Marks: 80 Internal Marks: 20 Time: 3 hrs. . roles of strategies. Azhar. strategic evaluation and control – an overview of strategic evaluation and control. techniques of strategic evaluation and control Suggested Readings: 1. Fred R. Instruction for External Examiner: The question paper will have two sections. Business Policy and Strategic Management. SPACE approach. Strategic Management – Strategy Formulation and Implementation.D. structures. R. Delhi 3.. One case study be discussed – per unit – in the class. 2. Pearce II J A and Robinson Jr. SWOT analysis formulation – corporate level strategies and business strategies. Strategic Management – Concept and Cases . design and change. New Delhi 2.. strategic business unit. marketing. components and appraisal Unit-II Organization appraisal and strategy formulation: organizational dynamics and structuring organizational appraisal.. Hitt. levels of approaches to strategic decision making. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). to access strategic options available to the organization and to implement the strategic choices made by it. operations. Thomson Asia Pvt. environment – concept. GE matrix. BCG matrix. culture. and Hos Kisson R. Strategic Management Competitiveness and Globalisation. STRATEGIC MANAGEMENT PAPER CODE: MBA 301 COURSE OBJECTIVE: The objective of the course is to develop a holistic perspective of an organization and to enable the students to analyse the strategic situation facing the organization. Kazmi. AITBS Publishers and Distributors..B.

Tata McGraw Hill.. SCM. System Development Methodologies. Transaction Processing. Murdick & Ross. All the five questions will carry equal marks. 7. documentation and its tools. 6. Bombay. CRM. Artificial Intelligence technologies in business: neural network. Cases in MIS .External Marks: 80 Internal Marks: 20 Time : 3hrs. breaking business barriers. Channel features and concept of Distributed Data bases Decision Support System: Overview. System Evaluation and Maintenance. Bombay. information SDLC. MANAGEMENT INFORMATION SYSTEM PAPER CODE: MBA 302 COURSE OBJECTIVE: This course will equip students with skills to analysis information requirements for managerial decision making. James. Note: 1. conversion methods. Applications – cross –functional MIWS. Instruction for External Examiner: The question paper will have two sections. Basic H/W required. TMH. Thomson Learning. improving business qualities. 2. Mckeown. Delhi. 5. Suggested Readings : 1. Conceptual and detailed designs of MIS. Principles of Management System. role in business. Thomson Learning. MIS. system testing. Kanter. fuzzy logic. strategic role for information system. Delhi. 2. Unit-IV System implementation Strategies and process. Brien. Delhi. Executive information system. Management Information Systems . Unit-I Data and Information. Technology of MIS. Management Information System. 3. One case study be discussed – per unit – in the class. Decision Making and role of MIS. Bombay.need and concepts. hardware and software acquisition. Information Technology and the Networked Economy. Brady. J. Thomson Learn ing. The students will be required to attempt four questions (one question from each unit). ERP. Structure of MIS. 4. Management Information System. Section ‘B’ will contain one CASE STUDY which will be compulsory. Stair. business process reengineering. PHI. virtual reality. Management Information System. Data communication. PHI. factors influencing MIS and characteristics of MIS. Unit-III Planning for MIS. components and classification. group decision support system Unit-II Information system for strategic advantage. . N Delhi. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). Jawadekar. Information system analysis and design. steps in constructing a DSS.

BUSINESS LEGISLATION PAPER CODE: MBA 303 COURSE OBJECTIVE: The course is designed to provide an understanding of legal processes involved in management of an organization.. A.S. breach of contract and its remedies. Wadhwa. 1998 Tulisian P.M. void agreements. and Deepa Parkash. shares and share capital. accounts and audit. 2. compromise arrangements and reconstruction. arbitration Unit-III The Companies Act. Consumer Protection Act and Cyber Law Suggested Readings: 1. memorandum and articles of association.. S. TMH. Note: 1.External Marks: 80 Internal Marks: 20 Time: 3 hrs. performance of contracts. Busienss Law.. transfer of property. management and meetings. 4. prevention of oppression and mismanagement. the negotiable instruments act: nature and types. Bombay. 2. Quasi-Contracts Unit-II The Sale of Goods Act: Contract of sale of goods. dishonour and discharge of a negotiable instrument. 1956: Nature and types of companies. The students will be required to attempt four questions (one question from each unit). 1980 Ramaiyam. Vikas Publishing House Pvt. allotment of shares Unit-IV Membership.C. rights of an unpaid seller. borrowing powers. 3. Business Legislation Management. Tripathi. J. N. Khergamwala.. Ltd. 5. Nagpur. winding up. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). Guide to the Companies Act. One case study be discussed – per unit – in the class.C. Section ‘B’ will contain one CASE STUDY which will be compulsory. Instruction for External Examiner: The question paper will have two sections. conditions and warranties. negotiation and assignment. 1992 Shah. holder-indue course. New Delhi . formation. Business Law for Managers . New Delhi. The Negotiable Instrument Acts. M. prospectus. Kuchhal.M. The main focus is on understanding basic laws affecting the operation of a Business Enterprise Unit-I The Indian Contract Act: Essentials of a valid contract. All the five questions will carry equal marks. Sultan Chand.

commercial banks. 4. and Shikha Sahai. New Delhi Barringer. Poornima. financial feasibility: drawing business plan. Robert D. opportunity recognition. proforma income statement. environmental scanning.. Madhurima. franchising Suggested Readings: 1. job design. New Delhi Charantimath. Entrepreneurship Development and Small Business Entreprises . feasibility study – market feasibility. venture capital. working capital. understand and internalize the process of setting up a business Unit-I Entrepreneurship: Concept. Section ‘B’ will contain one CASE STUDY which will be compulsory. steps in preparing marketing plan. Pearson Education. Michael Peters and Dean Shephered. financial institutions supporting entrepreneurs. Excel Books. trade marks. Pearson Prentice Hall. knowledge and skills requirement. copy rights. The students will be required to attempt four questions (one question from each unit). Duane Ireland. designing organization structure. 2.External Marks: 80 Internal Marks: 20 Time: 3 hrs. contingency planning. 3. Tata McGraw Hill. proforma balance sheet. licensing. break even analysis Unit-IV Sources of finance: debt or equity financing. One case study be discussed – per unit – in the class. role of entrepreneurship in economic development. 2. creative problem solving. Entrepreneurship. factors impacting emergence of entrepreneurship. technical/operational feasibility. Hisrich. presenting business plan to investors Unit-III Functional plans: marketing plan – marketing research for the new venture. proforma cash flow. legal issues – intellectual property rights patents. trade secrets. New Jersy (USA) Lall. preparing project report. organizational plan – form of ownership. Instruction for External Examiner: The question paper will have two sections. Financial plan – cash budget. Note: 1. All the five questions will carry equal marks. ENTREPRENEURSHIP PAPER CODE: MBA 401 COURSE OBJECTIVE: This course aims to acquaint the students with challenges of starting new ventures and enable them to investigate. Entrepreneurship. manpower planning. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). entrepreneurial approach and emergence of entrepreneurship Unit-II Starting the venture: generating business idea – sources of new ideas. managerial vs. methods of generating ideas.. characteristics of successful entrepreneurs. Brace R. competitor and industry analysis. New Delhi . entrepreneurship process. and R. Entrepreneurship.

9. Pearson Education. Creating a winning E-business. Whinston . Gary. Search engines & directory services. Electronic Commerce. 10. Vikas Publishing House. TMH. Thomson Learning. smart card. applications. 6. selling through online intermediaries. process of e-commerce.James. New Delhi Didar Singh. the tools. advertising & marketing in the internet. Unit-III B2B e-commerce. multi channel retailing. E-COMMERCE PAPER CODE: MBA402 COURSE OBJECTIVE: The objective of the course is to learn types. N Delhi. All questions will carry equal marks Schneider P.Michael Chang. business and technological dimensions of e-commerce. E-business with Net Commerce (with CD). digital library. 4. Internet advertising. internet commercialization. channel design. Addison Wesley. David King & H. Kalakota. Framework. Unit-I Introduction to Electronic Commerce: origin and need. Unit-II Electronic payment system. E Commerce for Manager. Mobile commerce: Introduction to mobile commerce. network infrastructure (including internet). Internet Marketing & e-commerce. Frontiers of Electronic Commerce. 5. value-added network. Perry T. Hanson & Kalyanam. Electronic Commerce. channels and the related issues in implementing the e-commerce practices. 3. consumer search & resource discovery. on-line research. Prentice Hall of India. Bharat Bhasker. Bombay. EDI. Bombay. Jay Lee. Addison Wesley. Understanding E-Commerce. E-Commerce. Vikas Publishing House. Delhi. Kosiur. Delhi. Agents in electronic commerce Lab: Internet Surfing of E-Commerce Sites. mobile commerce framework. Delhi. Unit-IV Security. Napier. The students will be required to attempt any five questions (selecting at least one question from each unit). Thomson Learning. 7.External Marks: 50 Practical Marks: 50 Time : 3hrs. inter-organizational commerce & intra-organizational commerce. e-procurement. digital copyrights. introduction to marketing & CRM. factors affecting e-commerce. . Note: Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). Efraim Turban. Internet retailing. 2. New Delhi Whitely David. Shurety. organizing for online marketing. Electronic Commerce: A Managerial Perspective . supply -chain coordination. 8. Suggested Readings: 1. benefits of mobile commerce. TMH. computer based education & training. credit card and emerging financial instruments.

performance appraisal. data collection and reporting. quality council. Section ‘B’ will contain one CASE STUDY which will be compulsory. feedback from customers. gainshareing. James C. New Delhi Besterfield. AI. cause and effect diagram. Excel Books 3. process decision program chart (PDPC).External Marks: 80 Internal Marks: 20 Time: 3 hrs. All the five questions will carry equal marks. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). Instruction for External Examiner: The question paper will have two sections. concepts and requirements of ISO 14001. 4. 4. 2. customer perception of quality. Prentice Hall of India. New Evans. decision making methods and effective team meetings. analysis and reduction of quality costs: plan-dostudy-act cycle (PDSA). quality in manufacturing and services. customer satisfaction. Addison Wesley Longman Singapore Ptc Ltd. benchmarking process. Juran and Crosby UNIT-III Quality Costs: Categories and elements. matrix diagram. suggestion system. Process. benchmarking: definition and types of benchmarking. histograms. introduction to the concepts of six sigma. concurrent engineering and Quality Circles – ISO/QS 9000 – standards. TOTAL QUALITY MANAGEMENT PAPER CODE: MBA 403 UNIT-I Concept and definition of quality. scatter diagrams. James R and Dean. The students will be required to attempt four questions (one question from each unit). Malcolm Balrige National Quality Awards Suggested Readings: 1. Prentice Hall of India. role of senior management. process of FMEA. interrelationship diagrams. supplier partnership: partering. New Delhi Hansen. supplier certification: supplier rating. Documentation ISO/QS 9000 elements. Delhi 5. Quality Problem Solving. Taguchi’s loss function. teams-types and characteristics of teams. shared values and ethics. Total Quality Management Organisation and Strategy. failure rate. matrix data analysis. relationship development philosophics of Quality Gurus – Deming. arrow diagram. tools for data collection and analysis: flow charts. core values and concepts. empowerment and team work. Dale H Et. QFD process. Ghare. sourcing. ISO 14000 series standards. supplier selection. Q-7 tools: affinity diagram/KJ method. defining total management (TQM). check sheets. 3. principles of total quality – customer focus. quality function deployment (QFD): concept and benefits of QFD. registration and regn. principles of customer/supplier relations. using customer complaints to improve quality UNIT-II Employee involvement: motivation. control charts. team member roles. One case study be discussed – per unit – in the class. Total Quality Management. Managing for Total Quality from Demming to Taguchi. pareto diagrams. . reason for benchmarking. recognition and reward. empowerment. house of quality UNIT-IV Failure Mode and Effect Analysis (FMEA): Reliability and its requirements. continuous improvement and learning. intent of FMEA. internal audit and procedure. Prentice Hall of India. New Delhi Logothtia. tree diagram. Quality Control and Application. Note: Smith.

defining capability requirements. managing behaviour. Kogan Page Cokins. conducting performance reviews UNIT-III Designing and Implementing Performance Management Process – Performance Planning. Section ‘B’ will contain one CASE STUDY which will be compulsory. essence. All the five questions will carry equal marks. 2. defining objectives and performance standards. legal requirements UNIT-IV Key Issues – 360o feedback. . Performance Management. counseling and coaching. performance management and pay. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). Managing Employees Performance and Reward. feedback. strategy maps and balance score card. 2. PA. performance management system implementation. 3. performance management and strategic planning linkages. performance and potential management UNIT-II Measuring Performance – Managing for results. NOTE: 1. Pearson Education Inc. Finding the Missing Prices. Michael. PM vs. automation of performance management process. John Wiley and Sons Shields. performance management process. The students will be required to attempt four questions (one question from each unit). NODA Aguinis. need for performance management as a system. John. Armstrong. managing organizational performance. management team performance. 4. Gary. Performance Management – Key strategies and Practical Guidelines. One case study be discussed – per unit – in the class. PERFORMANCE MANAGEMENT PAPER CODE: MBA 305 UNIT-I Basics of Performance Management – Concept. managing competencies. principles. evaluating performance management SUGGESTED READINGS: 1.External Marks: 80 Internal Marks: 20 Time: 3 hrs. scope. Instruction for External Examiner: The question paper will have two sections. Herman. performance management training. Cambridge University. Performance Management.

operational analysis. seminars. Every Trainer’s Handbook. Thomson Learning. Training in Organization . person analysis. in basket exercises. 3. New Delhi Goldstein. 6. Training for Development .L. programmed instructions. All the five questions will carry equal marks. business games. inspirational techniques – brainstorming. knowledge management Suggested Readings: 1. Human Resource Development. emerging trends in training and development. Training needs assessment – organizational analysis. Sage Publications De Simone. Thomson Learning Sahu. The students will be required to attempt four questions (one question from each unit). Section ‘A’ shall comprise 8 questions ( 2 questions from each unit).M. return on investment in training. Bombay McGrath. laboratory training. training process: role of stakeholders in training programme. principles of evaluation. new perspectives on training – cross cultural training. New Delhi One case study be discussed – per unit – in the class. 2. 2. Excel Books. syndicates and group discussion. and James W. mind mapping. and Harris. D. Organization and Management of training function. Devendra. competency mapping Unit-II Designing the training programme: process of learning in training programme – attributes and factors influencing. Note: 1. process of calculating ROI in training. Pearson Education.. Prentice Hall of India. learning process. developing training modules. e-learning. and rationale. Effective Training – Systems. Agochia. incidents and cases. criteria and approaches. New Delhi Blanchard.K. training climate and pedagogy. . 5. lecture. Instruction for External Examiner: The question paper will have two sections. TRAINING AND DEVELOPMENT PAPER CODE: MBA 306 COURSE OBJECTIVE: This course is designed to provide in depth understanding and enable the students to manage training processes and system for developing human resource of the organization Unit-I Training – concept. Section ‘B’ will contain one CASE STUDY which will be compulsory. R. P Nick. Training aids Unit-III Training methods and techniques – role playing. R. Training for Life and Leadership in Industry. creative problem solving Unit-IV Evaluation of training – need for evaluation.. 4. Thacker. and Practices. Strategies. learning styles.External Marks: 80 Internal Marks: 20 Time: 3 hrs. New Delhi.

Cummings. team.External Marks: 80 Internal Marks: 20 Time: 3 hrs. types. organizational development in service sector. theories of planned change. process of organizational development Unit-II Human Process Interventions – T-group. competencies requirement. Thomas G. New Delhi French. Organisation Development and Change. Organisation Development Interventions and Strategies. third party interventions. and Christopher G. 3. nature. Section ‘B’ will contain one CASE STUDY which will be compulsory. professional ethics and values and experiences. coaching and mentoring. The students will be required to attempt four questions (one question from each unit).. T. Response Books. All the five questions will carry equal marks. New Delhi Chowdhury. Thomson Learning Ramnarayan S. Rao and Kuldeep Singh. Note: 1. PHI. 4. Instruction for External Examiner: The question paper will have two sections. and Lecil H. Bell. Strategic Interventions – Organization and environment relationships. work design. 2. reengineering. Subir. employee involvement. process consultation. Organisation Development. role focused interventions Unit-III Techno structural Interventions – restructuring organization. organization transformation Unit-IV Contemporary issues and applications – Organizational development in global context. OD Practioners – role. Organisation 2IC. systems and process related competencies and helping organizational to achieve peak performance and become self sustaining Unit-I Organizational Change – meaning.V. Organizational Development – nature and characteristics. ORGANISATIONAL CHANGE AND DEVELOPMENT PAPER CODE: MBA 307 COURSE OBJECTIVE: This course is designed to provide in depth understanding of behavioural interventions and enable the students to apply these intervention for building individual. Wendell L. future trends in OD Suggested Reading: 1. 2. team building. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). . Worley. Pearson Education One case study be discussed – per unit – in the class. organizational confrontation meeting.

sales compensation plan. Strategic Compensation. 2.. One case study be discussed – per unit – in the class..D. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). incentives and retirement plans. compensation of professionals and knowledge workers. COMPENSATION MANAGEMENT PAPER CODE: MBA 308 COURSE OBJECTIVE: This course is designed to promote understanding issues related to compensation in corporate sector and impart skills in designing. 3. M and Murlis H. Section ‘B’ will contain one CASE STUDY which will be compulsory. designing pay structure and administering compensation package. role of trade unions in compensation management. Compensation Management.. Milkovich. Compensation Reward Management. pay commissions. Kogan Page. determining the worth of jobs. George T and Newman J. Instruction for External Examiner: The question paper will have two sections. J. R&D staff. 2. understanding different components of compensation package like fringe benefits. compensation policy Unit-II Internal and external equities in compensation system. policies and strategies Unit-I Role of compensation in organization: economic and behavioural theories related to compensation. Pearson Education Martocchio. strategic perspectives of compensation. UK Singh. analysis and restructure compensation management system. pay for performance plans Unit-III Compensation of special group: Corporate Directors. R.J. tax planning Suggested Readings: 1. B. Note: 1. Chief Executives. compensation as motivational tool. 4. New Delhi . international compensation Unit-IV Statutory provisions governing different components of reward systems. The students will be required to attempt four questions (one question from each unit).. Tata McGraw Hill Henderson. Compensation. components of executive compensation package. understanding inter and intra -industry compensation differentials. Reward Management. Senior Managers. working of different institutions related to reward system like wage boards. Excel Books.M. 5.O. All the five questions will carry equal marks.External Marks: 80 Internal Marks: 20 Time: 3 hrs. Pearson Education Armstrong.

American Management Association. Hank & Rusty Rueff. talent metrics. An ROI Approach. 3. Prentice Hall Upper Saddle River. Edward E. Cheese. All the five questions will carry equal marks.. elements of talent management. New York Lawyer III. Tony. developing talent. Talent Force: A New Manifesto for the Human Side of Business. workforce diversity and talent management. A Wiley Imprint David. Robert J Thomas and Elizabeth Craig. Gower Publishing Ltd. Press. Talent: Making People your Competitive Advantage. talent forces of tomorrow SUGGESTED READINGS: 1. New Jersey Sears David. Section ‘A’ shall comprise 8 questions (2 questions from each unit). talent multiplication UNIT-III Talent Retention – Cost and consequences of talent departure. Stringer. A Wiley Imprint Phillips. Talent Assessment. 4. talent imperatives. Peter.External Marks: 80 Internal Marks: 20 Time: 3 hrs. Kogan Page Ltd. deployment of talent. JosseyBass. sourcing talent. Jack J. strategic importance of talent. 5. new imperatives. designing engagement strategies. Successful Talent Strategies. 2. Section ‘B’ will contain one CASE STUDY which will be compulsory. Lisa Edwards. NOTE: 1. TALENT MANAGEMENT PAPER CODE: MBA 405 UNIT-I Introduction – Concept of talent management. . establishing talent management system. measuring and monitoring turnover and retention data. Instruction for External Examiner: The question paper will have two sections. Pearson Education. Hampshire Ltd. role of HR in talent management UNIT-II Talent Procurement and Deployment – Identifying talent needs. drivers of engagements UNIT-IV Return of Talent – Measuring contribution of talent to business performance. Neil Flynn. Maggie Cutt. AMACOM. The Talent Powered Organization. diagnosing causes of talent departure. Dave Ulrich. measuring human capital investment. One case study be discussed – per unit – in the class. Peter Mowl and Simon Orme. 2. transformation and reorganization of HR. Managing Talent Retention. Pfeiffer. The students will be required to attempt four questions (one question from each unit). 6.

A. Sakher. Trade Union Challenges at the Designing of 21 Centry.K. Dutta. Managing Human Resources. emerging socio -economic and techno-economic profile. C.S. 2. Managing Human Resources. New Delhi 5. Sinha. Tata McGraw Hill. Role of State in managing industrial relations factors affecting industrial relations. New Delhi Note: 1. Collective bargaining and empowerment: role. Guide to Disciplinary Action. Unit-II ILO and Trade Unions: Objectives and functions. Oxford University Press. Instruction for External Examiner: The question paper will have two sections. Regulatory legislations and protective and employment legislations. . Prevention and settlement of disputes. New Delhi 3.IV Co-ownership management. Industrial Relations.. Ramaswamy. E. Unit-I Industrial Relations: Concept.S. Trade Union response toward liberalization and change. forms and significance. New Delhi st Venkataratnam. Harmony and discipline Unit. Oxford University Press. methods and significance to quality management. Scope. New delhi 6. Strategic implementation of WPM. Concept and significance. Role and objectives of ILO. All the five questions will carry equal marks. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). Monappa. Tata McGraw Hill. and Sinha.External Marks: 80 Internal Marks: 20 Time: 3 Hrs INDUSTRIAL RELATIONS AND LABOR LEGISLATIONS PAPER CODEMBA 406 COURSE OBJECTIVE: The objective of this course is to sensitize and expose students to critical tasks. Pravin. Impact of technological change on industrial relations. functions and issues of industrial relations and to gain insight into the dynamics of employee management relations on the different job situations. One case study be discussed – per unit – in the class. New Delhi 4. Development of trade Union movement in India. Grievance handling legislations: Social security legislations. Tata McGraw Hill. Sinha. Trade Unions and Labour Legislations. The students will be required to attempt four questions (one question from each unit). Monappa. Pearson Education. Challenges of Trade Union movement. C. S. IIRA -Excel Books. Quality of worklife Suggested Readings 1. Industrial Relations. 2. Unit III Labor Legislations: Objectives. New Delhi 7. Section ‘B’ will contain one CASE STUDY which will be compulsory. Industrial Relations. Involvement of workers with management processes. Objectives. A . Forms of union. Venkataratnam.

Strategic Human Resource Planning. 2. HRM and firm performance linkages – measures of HRM performance. barrier to strategic HR. The students will be required to attempt four questions (one question from each unit). Strategic Human Resource Management. traditional HR.. HR bundles approach. Note: 1. sustained competitive advantages through inimitable HR practices Unit-III HR Systems: staffing systems. Tata McGraw Hill Greer. Section ‘B’ will contain one CASE STUDY which will be compulsory. 4. Strategic Human Resource Management. New Delhi Dreher. Charles. role of HR in strategic planning Unit-II Strategic fit frameworks: linking business strategy and HR strategy. Instruction for External Examiner: The question paper will have two sections. employee and career development systems. Jeffrey A . business strategy and human resource planning. Thomson Learning Inc. 2. Oxford University Press. strategic HR vs. STRATEGIC HUMAN RESOURCE MANAGEMENT PAPER CODE: MBA 407 COURSE OBJECTIVE: The primary concern to this course is to develop in depth understanding of the strategic role performed by HR in business organizations and to gain insight of the alignment between different HR systems and practices and organizational outcomes Unit-I HR environment. Human Resource Strategy. Agarwala. 3. mergers and acquisitions. performance management systems Unit-IV Strategic options and HR decisions – Downsizing and restructuring. All the five questions will carry equal marks. George and Thomas Dougherty. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). Mello. 5. Tanuja. evolution of SHRM. best practice approach. Pearson Education Belcourt.External Marks: 80 Internal Marks: 20 Time: 3 hrs. concept of SHRM: investment perspective of SHRM. Strategic Human Resource Management. Thomson Learning Inc. . domestic and international labour market. outsourcing and off shoring Suggested Readings: 1. HRM in knowledge economy. reward and compensation systems. One case study be discussed – per unit – in the class. Monica and Kenneth McBay.

International Human Resource Management Sage Publication. International Management – Text and Cases. Richard M. Training and development of international staff Unit III Managing global staff: Recruitment. characteristics and elements. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). Human and cultural variables of organization. Section ‘B’ will contain one CASE STUDY which will be compulsory. Managing Across Borders and Cultures. Strategy and Behaviour. 2. Instruction for External Examiner: The question paper will have two sections. negotiations. New Delhi . 5. Sen and John R. New Delhi Peter J. Selection criteria and issues. Differences in communication. leadership. motivational context. Thomson Learning. 2. Expatriate and repatriate issues in global context Suggested Readings 1. International Organizational Behavior . Bombay Larry E. Issues and challenges in global perspective. 6. New Delhi Holt. Retaining and motivating International staff. Fred Luthans. determinants and key components. International Management. One case study be discussed – per unit – in the class. Standards of performance management in global perspective. cultural differences. The students will be required to attempt four questions (one question from each unit). All the five questions will carry equal marks. Childress. standardization and adoption of work practice. The Secret of a Winning Culture (Building High Performance Teams ) PHI (Pvt. International Management – Cultural. 5 Ed. dimensions. and Jonethan P. Bombay Harzing and Van Ruysseveldt.David H. Doh.. Culture diversity. Pearson Education. similarities and managerial implications Unit-II Global HR issues: Cross-national differences. Dryden Press. team development and cooperation Unit IV Compensation: Objectives.) Ltd. Multinational Management. 2 Edition. Unit –I Human Resource management in global organizations: Meaning and concept of Culture. Note: 1. New Delhi th Deresky. Tata McGraw Hill. Welch. Thomson Learning. 4. Danice E. models and attitudinal dimensions.. Culture caricatures. Thomson Learning. Dolling.Excel books Cullen. Pearson Education. International Human Resource Management. New Delhi nd Francesco. 3. 8. work settings. 7.. bargaining behavior and negotiation strategies.External Marks: 80 Internal Marks: 20 Time: 3 Hrs CROSS-CULTURAL HUMAN RESOURCE MANAGEMENT PAPER CODE: MBA 408 COURSE OBJECTIVE: This course builds on the notions and frameworks in developing and understanding about the diverse nature of behavior patterns and issues involved in multivariate values and culture systems to maintain excellence of management. Hodgetts.

Himalaya Publishing House . M.R. Management of Indian Financial Institutions.. The students will be required to attempt four questions (one question from each unit). One case study be discussed – per unit – in the class. H. New Age Publication Shrivastava. regulatory and theoretical framework of leasing. M. 6.. 4. Financial Services. Indian Financial System. 3.R. venture capital financing. depository system and custodial services.External Marks: 80 Internal Marks: 20 Time: 3 hrs. scope and problems. MANAGEMENT OF FINANCIAL SERVICES AND INSTITUTIONS PAPER CODE: MBA 309 COURSE OBJECTIVE: The objective of this paper is to acquaint the students about major financial services and institutions Unit-I Financial Services: salient features. NSE. debt securitization Unit-III Development Banks . Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). 2.Y. issue management activities/procedures of merchant banking Unit-II Credit rating. Tata McGraw Hill.. 5. ICICI.. 2. All the five questions will carry equal marks. Vikas Publishing House Machiraju. housing finance. Financial Institutions and Markets . Instruction for External Examiner: The question paper will have two sections. factoring and forfeiting. and Nigam. H. M. UTI. Tata McGraw Hill. merger/amalgamation and acquisition/takeover. Working of Stock Exchange in India. New Delhi Pathak. functions and powers Suggested Reading: 1. OTCEI. Section ‘B’ will contain one CASE STUDY which will be compulsory. SIDBI. Bhole. Indian Financial System. Pearson Education Khan.. 7. EXIM BANK. R. Divya. Note: 1.M. scripless trading. Y. L.operational policies and practices of IDBI. Tata McGraw Hills. New Delhi Khan. segments/instruments of money market Unit-IV Mechanism of security trading. New Delhi Machiraju. SEBI – its objectives. LICI. IFCI. Indian Financial System. mutual funds..

firm risk and market risk. 2. Tata McGraw Hill. The students will be required to attempt four questions (one question from each unit). New Delhi. technical analysis and financial analysis. 2. project financing in India project appraisal by financial institutions. Chandra. 4. Implementation and Review. rational and financial instruments. Prasanna. market. Selection. generation and screening of project ideas.K. environmental appraisal of Projects. Cyrus and Merna. UNIDO approach. ISBN . M Patel..Tony. One case study be discussed – per unit – in the class. Unit-II Special decision situations. Unit-IV Project management: organisation. human aspects and pre -requisites. UK. Note: 1. BOOT/ BOT system for infrastructure projects. 3. Rao. Vikas Publishing House. analysis of project risk. appraisal criteria. Thomas Telford. PROJECT MANAGEMENT AND INFRASTRUCTURE FINANCE Paper code: MBA 310 COURSE OBJECTICE: The objective of this paper is to acquaint the students about the project planning. Project Finance. Section ‘B’ will contain one CASE STUDY which will be compulsory. control. All the five questions will carry equal marks. P.C.Delhi. Vikas Publishing House. SCBA by financial institutions. Project Management. appraisal and control and financing of infrastructure projects. Financing infrastructure projects: Concept. Instruction for External Examiner: The question paper will have two sections. demand and situational analysis. Financing Infrastructure Projects. Sultan Chand & Sons.External Marks: 80 Internal Marks: 20 Time: 3 hrs. Suggested Readings 1. R. N. 5.. Project Management and Control . Public finance for infrastructure projects. New Delhi. Nijiru. Projects : Planning Analysis. 2002. planning. Unit-III Social cost benefit analysis. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). Unit-I Phases and objectives of capital budgeting. New Delhi. Bhavesh. Machiraju. H.

environmental influences on cost management practices. indicates of ABC. Thomson Learning Horngren. Datar Foster. Nature of value-chain analysis. 2. Drury. Instruction for External Examiner: The question paper will have two sections. Robert N. McGraw Hill . activity hierarchies. Kaizen approach.External Marks: 80 Internal Marks: 20 Time: 3 hrs. responsibility centers and financial control – nature and role of responsibility centres. JIT & theory of constraints. 5. 2. Atkinson and Young. customer profitability analysis. partial and total productivity measurement. kaizen costing. productivity measurement and control. 3. activity analysis and linkage analysis. establishing objectives and performance measures in different perspectives of balance score card. RI. cost management tools .. benefits and limitations of ABC.life cycle costing. Advanced Management Accounting. administration and effectiveness. Note: 1. accounting and evaluation of responsibility centers. operational and strategic application of ABC. transfer pricing and its applications Unit-IV Strategic-based performance measurement system: balanced score card – prospectives and limitations. cost drivers. Pearson Education Kaplan. 4. process value analysis. Management Accounting and Control. Thomson Learning Kaplan. ZBB. quality cost management and reporting system Suggested Readings: 1. and Govindrajan. Atkinson. The students will be required to attempt four questions (one question from each unit). BPR and bench marking Unit-II Nature of activity-based costing (ABC). Vijay. target costing. budgeting –nature. limitation of volume -based costing system. financial measures of activity efficiency. role of SCM in strategic positioning. Management Accounting. performance budgeting. Cost Management. Section ‘B’ will contain one CASE STUDY which will be compulsory. Pearson Learning Anthony. All the five questions will carry equal marks. application of linkage analysis in cost reduction and value addition Unit-III Functional-based planning and control. designing an ABC system Activitybased management. STRATEGIC COST MANAGEMENT AND CONTROL PAPER CODE: MBA 311 COURSE OBJECTIVE: This course aims to acquaint the students with concepts and various aspects of cost management from strategic perspective Unit-I Conceptual framework of SCM. Pearson Education Hansen and Mowen. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). measuring changes in activity and process efficiency. Colin. Cost Accounting. activity-based budgeting. One case study be discussed – per unit – in the class. Management Control System. budgeting cycle. EVA. human aspects of budgeting. 6. measuring the performance of investment centre – ROI. productivity efficiency.

international capital money markets. International Financial Management. Multinational Business Finance. Michael H.. MULTINATIONAL FINANCIAL MANAGEMENT PAPER CODE: MBA 312 COURSE OBJECTIVE: International boundaries are blurring therefore MNCs can raise funds from international financial management. Madura Jeff. Stonehill. Instruction for External Examiner: The question paper will have two sections. CP and ECB Unit-III Multinational capital budgeting. 2. New Delhi Levi.External Marks: 80 Internal Marks: 20 Time: 3 hrs. Alok.. One case study be discussed – per unit – in the class. taxation in multinational firms Suggested Readings: 1. 2. international flow of funds Unit-II International working capital management: international cash management. measuring and managing various risks and exposure. Section ‘B’ will contain one CASE STUDY which will be compulsory. Multinational Financial Management. managing short term assets and liabilities. and Pandey. finance function in a multination firms. 3.. dividend policy of multinational firm Unit-IV Developments in foreign exchange markets.G. 5.. All the five questions will carry equal marks. financial market instruments – GDRs. Maurice D. euro dollar and currency market. Moffett. ADRs.. Thomson Learning Sharan. Arthur I. The students will be required to attempt four questions (one question from each unit). international receivable management. Pearson Education Note: 1. McGraw Hill Apte. 6. international monetary and financial systems. International Financial Management. P. International Finance. country risk analysis. V. PHI. PHI. 4. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). The purpose of this paper is to equip the students with financial and investment decision of MNCs Unit-I An overview of multinational financial management. Internati onal Financial Management. Euro issues. IBRD and development banks. . New Delhi Allen Shapiro. exchange rate determination. David K. Tata McGraw Hill Eiteman. cost of capital and capital structure decisions.

and Singhania. Monica.. 5. Direct Taxes Law and Practice. assessment of individuals and companies. Income Tax Law & Practice. Kapil and Singhania.K. Taxman Publications 2. Pearson Education Study material of Institute of Company Secretaries of India One case study be discussed – per unit – in the class. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). 4. income from the had salary. Singhania. tax planning in reference to employees’ remuneration. income tax authorities and their powers Suggested Readings: 1. income from house property Unit-II Profits and gains of business and profession including depreciation.. Student Guide to Income Tax. setting off and carrying forward of losses. V. V. V. income from other sources Unit-III Clubbing of incomes. Section ‘B’ will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks. make or buy. Singhania. Agra Singhania. residential status and its incidence on tax liability. Kapil. . returns of income and assessment of income. Taxman Publications Singhania.External Marks: 80 Internal Marks: 20 Time: 3 hrs. TAXATION LAWS AND PLANNING PAPER CODE: MBA 409 COURSE OBJECTIVE: The objective of this course is to acquaint the students with tax laws and tax planning Unit-I Basic concepts of income tax. and Singhania. The students will be required to attempt four questions (one question from each unit). tax planning with reference to managerial decisions – own or lease. Instruction for External Examiner: The question paper will have two sections. general deductions from gross total income. 2. deduction and collection of tax at source.K. close or continue etc. Direct Taxes Planning and Management. Taxman Publications Lal.K. B. Note: 1. export or local. Sahitya Bhawan Publications. 6. computation of tax liability Unit-IV Tax planning/avoidance/evasion. Direct Taxes. Monica. 3. capital gains. incomes exempt from tax.B. Mahrotra & Goyal.

component of bank marketing strategy. life and nonlife insurance management – strategic management. challenges of insurance marketing. Thomson Learning Note: 1. pension funds in India Unit-IV Organizational forms. life and non-life (health and motor vehicle) insurance underwriting. Commercial Banks. and Shekhar. Rejda. regulatory issues for governance of banking sector– role of RBI and Ministry of Finance. Indian Institute of Banking and Finance 8. planning and control cycle. role of IRDA. interest rate management.growth and structure. Vikas Publication 4. function and operations – RBI. Delhi 3. All the five questions will carry equal marks. Besis Joel Risk Management in Banking . MANAGEMENT OF BANKING AND INSURANCE PAPER CODE: MBA 410 COURSE OBJECTIVE: The attempt of this paper is to impart knowledge of various functional areas and risk management in banking and insurance sectors Unit-I An overview of the banking sector. Life and Health Insurance. Pearson Education. managing capital adequacy and profit planning. Risk Management & Insurance. management of credit and operational risk. Principles of Risk Management and Insurance. financial management of life insurance companies Suggested Readings: 1.. McMillan Publisher 6. George E. liquidity management. Instruction for External Examiner: The question paper will have two sections. Section ‘B’ will contain one CASE STUDY which will be compulsory. use of life insurance in personal and business planning. ICFAI Publication 7. One case study be discussed – per unit – in the class. treasury operations and management. Indian Institute of Banking and Finance. The students will be required to attempt four questions (one question from each unit). John Mily & Sons 5. Cooperative Banks and NABARD. marketing in banking industry . Financial Intermediation. Lekshmy . structure and administration of life and non life insurance companies. objective and process of risk management. Risk Management. Black. The New Basel Record. . Shekhar. Banking Theories and practices . Delhi 2. K. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). jr. 2. Unit-III Origin and development of insurance sector. investment pattern and policies of insurance companies.External Marks: 80 Internal Marks: 20 Time: 3 hrs. Pearson Education. Kenneth jr. Harold D. types and structure of insurance plans. & Skipper. Trieschmann. role of technology in banking Unit-II Component of ALM and their management. RRBs. managing NPAs.C.

Security Analysis and Portfolio Management. Capital Asset Pricing Model. theories of security valuation. Pitabas. variable ratio plan. New Delhi. Modern Portfolio Theory & Investment Analysis . Kane Alex. New Delhi. Alexander & Wiley. Alan J and Mohanty. 6. Thomson Learning. Alexander. Bombay. SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT PAPER CODE: MBA 411 COURSE OBJECTIVE: The objective of this paper is to acquaint the students about the investment decisions.External Marks: 80 Internal Marks:20 Time: 3 hrs. Measurement of systematic risk. Instruction for External Examiner: The question paper will have two sections. All the five questions will carry equal marks.Prentice Hall of India. 7.Economic.constant-dollar-value plan. the efficient frontier and investor utility. Portfolio performance evaluation: risk adjusted measures of performance. Vikas Publishing House. New Delhi Sharpe. return and risk. Investment analysis and Portfolio Management. Robert A. need. Gorden J. Bombay. Unit-II Objectives and benefits of investment analysis and security valuation .. Efficient Market Theory. . advantages and selection. Measuring historical and expected return and risk. Bodie ZVI. Reiley & Brown. Dryden Press. the selection of the optimal portfolio. Fundamental Analysis . Edwin J. Marcus. Pandian. theories of fixed and variable income securities. 3. nature. New Delhi. 2. The students will be required to attempt four questions (one question from each unit). John Wiley & Sons. Pearson Education. & Gruber. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). Martin J. constraints and strategies. Investments. active management strategies. Technical Analysis. the efficient frontier. Unit-III Portfolio – Meaning. formula plans .. systematic and unsystematic risk. Jeffery V. 5. Elton. Investment Analysis & Portfolio Management. Suggested Readings 1. Thoms on Learning. Section ‘B’ will contain one CASE STUDY which will be compulsory. expected return and standard deviation for portfolios. Investment. Portfolio revision – meaning. fundamental and technical analysis and theories and concepts involved in portfolio management. Haugen. Note: 1.. Arbitrage Pricing Theory. Concept and components of total risk. TMH. constant ratio plan. Unit-I Investment-Meaning. 4. Sharpe single -index model. and Bailey. One case study be discussed – per unit – in the class. Industry and Company Analysis. 2. Modern Investment Theory. Unit-IV Bond portfolio management strategies – passive portfolio strategies. 2006. process and alternatives. Selection Problems: Markowitz portfolio theory. Risks involved in them.

Bombay Hull. New Delhi Gupta. Options and Swaps. basics of stock index future. use of futures for hedging. 6. types of orders. 3. Chance.S. S. PHI. speculators. difference between forward and future contracts. Futures and other derivatives securities .. interest rate swaps.. trading mechanics. John C. Prentice Hall of India. clearing process. Section ‘B’ will contain one CASE STUDY which will be compulsory. 4. 5. derivative markets in India – current trends and future prospects. Participants – hedgers.concept of futures. Harcourt College Publishing Robert A Strong. Thomson Learning. PHI Kumar. option pricing – black scholes option pricing model UNIT-IV Fundamental of swaps – introduction to swaps.. Financial Derivatives. arbitragers and scalpers. Instruction for External Examiner: The question paper will have two sections. S. currency swaps.. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). The students will be required to attempt four questions (one question from each unit).L. mechanics of swap – interest rate swap and currency swaps. uses of derivatives. An Introduction to Derivatives and Risk Management. Fnancial Derivaties.External Marks: 80 Internal Marks: 20 Time: 3 hrs FINANCIAL DERIVATIVES PAPER CODE: MBA 412 COURSE OBJECTIVE: To acquaint the students with the basics of financial derivatives and their use in managing risk with their synergic effect on financial returns. 2. swap pricing Suggested Reading: 1. UNIT-III Types of options. currency futures (basics). Note: 1. Don M. 2. All the five questions will carry equal marks. Derivatives: An Introduction. interest rate futures.. New Delhi Redhead. PHI . UNIT-I Concept and type of derivatives. trading strategies involving options. Financial Derivatives : An Introduction to Future/Forward.S. UNIT-II Fundamentals of futures and forwards . One case study be discussed – per unit – in the class.

OBJECT-ORIENTED ANALYSIS & DESIGN WITH PROGRAMMING IN C++ PAPER CODE: MBA 313 COURSE OBJECTIVE: The objective of this course is to acquaint the students with object oriented programme methodologies. 3. 6. functional modeling.External Marks: 50 Practical Marks: 50 Time : 3hrs. Satzinger. Bombay. type conversions Unit-IV Inheritance: Extending classes.TMH. links and associations. Unit-I Object-oriented concepts. Add Wesley Stroustrup . 5. 7. Herbert Schildt. Addison Wesley Rumbagh. The students will be required to attempt any five questions (selecting at least one question from each unit). 4. Galgotia Publications. New Delhi. . Deitel and Deitel . constructors and destructors. virtual functions and polymorphism. inheritance and multiple inheritance. OOPS with C++. grouping constructs. OOPS. PHI. All questions will carry equal marks. C++ . encapsulation. Pearson Education. C ++How to Program. object and classes. New Delhi. OOAD. functions. C++ The complete Reference. Object Oriented Analysis and Design. overloading. Turbo C++. polymorphism. Lab: Programming in C++ on above defined syllabus Suggested Readings: 1. input-output operations. Thomson Learning. Booch . New Delhi. 2. Note: Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). Robert Lafore. New Delhi. 8. object-oriented system development Unit-III C++ language: Classes and objects. pointers. Balagurusamy . TMH. Unit-II Object modeling. New Delhi. dynamic modeling.

SQL vs SQL*PLUS. Note: Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). PROGRAMMING IN ORACLE PAPER CODE: MBA 314 COURSE OBJECTIVE: The objective of the course is to understand the tools of Relational Data Base Management Systems. New Delhi. The students will be required to attempt any five questions (selecting at least one question from each unit). New Delhi. data types in oracle. varying arrays. nested tables. abstract data types. sequence. Unit-II SQL functions. concept of exception handling. Pratt. Lab: Programming in Oracle on above defined syllabus. Morrsion. Unit-IV Introduction to PL/SQL: Advantages. 3. operators. Special Editions using Oracle 8/8i. queries and sub queries. forms. Implementing and Managing Oracle Databases . data manipulation language. Guide to SQL. PL/SQL block. goto statements. Tata McGraw Hill. database triggers. Bombay. Unit-I Introduction to Oracle: DBMS. Unit-III Database Objects: Synonym. concept of locks and types of locking. Phillip J. Thomson Learning. Bombay. constraints.PL/SQL. Prentice Hall of India. view and index. 5. Loney. data definition language. executable commands: conditional logic. New Delhi. RDBMS. joins. tools of oracle: SQL*PLUS. All questions will carry equal marks. loops. declarations. reports. 4. Page. ORACLE 8i: The Complete Reference. Prentice Hall of India. 2. Thomson Learning. Lemme & Colby. Suggested Readings: 1. transaction control and data control language.External Marks: 50 Practical Marks: 50 Time : 3hrs. . Enchanced Guide to Oracle 8i.

Pearson Education Kahate. Ullman. Distributed data base system and internet Unit-IV Emerging Data base Technologies : Internet Databases. . storing and disseminating for efficient working of organization. Data Base The Complete Book . The students will be required to attempt any five questions (selecting at least one question from each unit). Database Systems . Rob. Codd rules. Vikas Publishing House. Data Base Implementation. Hoffer & Marry B. All questions will carry equal marks.. Fundamental of Database system. 3. Unit-III Distributed data base system: Introduction. Thomson Learning. objectives. Data Base Implementation. Kroenke. 11. Pearson Education. Abraham. McFadden. deadlock. 2. problems of distributed system. Data Base System concepts. Pearson Education Garcia. normalization. Multimedia Databases. Database System. Digital Libraries. relational data model. Fred R. object oriented data base management system Unit-II Data Independence: Logical and physical. Introduction to Database System 8e. McGraw Hill. Mobile Databases Lab: Programming in any RDBMS package on above defined syllabus. Modern Data Base Management. functions of data base management system. Singh S. Ullman. Suggested Readings: 1. New Delhi. Jeffrey A. Unit-I Data models: Hierarchical and network. Database Processing . 6. Concept of Data Base Management.. DATA BASE MANAGEMENT SYSTEM PAPER CODE: MBA 315 COURSE OBJECTIVE: The objective of the course is to understand the tools and techniques of data capturing. Pearson Education Garcia. data base administration. Garcia. Date . Introduction to Database Management System. Korth . Elmsari Navathe . Pearson Education 10. New Delhi 9. Prescott. Pratt. Pearson Education 5. Note: Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). 8. C.External Marks: 50 Practical Marks: 50 Time : 3hrs. Pearson Education. options for distributing a database. Ullman. Pearson Education 7. concurrency. Thomson Learning. K. 4.J. backup & recovery.

7. Multimedia Bible.External Marks: 50 Practical Marks: 50 Time : 3hrs. 2. DVI Technology. video on demand. Pearson Education Vaughan. Vikas Publishing House. Tata McGraw Hill. Unit-II Data compression : Need for data compression. authoring tools. and audio compression JPEG standard. introduction to text: Fonts and text layout. Multimedia Systems. Multimedia on the PC. gray scale and still-video image. color. . navigation theory and practice. Unit-IV Introduction to Web design: Web development process. formatting tags. text design issues for the web. MIDI. Unit-III Data and file format standards. 4. Distributed multimedia systems : Components. Tata McGraw Hill Villamil and Molina. types of multimedia systems. MPEG standard. Prentice-Hall of India Shuman. 5. Suggested Readings: 1. page types. Note: Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). All questions will carry equal marks. distributed multimedia databases. Sams Publishing Powell. Web Design The Complete Reference. Multimedia applications design :Application classes. Multimedia in Action. web design tools. 3. BPB Publications. The students will be required to attempt any five questions (selecting at least one question from each unit). Multimedia Making IT Work. components of multimedia systems. MULTIMEDIA AND WEB DEVELOPMENT PAPER CODE: MBA 316 COURSE OBJECTIVE: The students shall learn the operational fundamental of multimedia and its application in web designing Unit-I Introduction to Multimedia: Multimedia devices. site types and architectures. video image. New Delhi. Multimedia: An Introduction. New Delhi Senclair. creating multimedia. Buford. Rosch. Introduction to Page: Page sizes. 6. brief survey of speech recognition and generation. non-lossy and lossy compressions for images. video-capturing. Lab: Each student is required to develop at least one website.

Rapid Application Development model Unit-II Software quality factors. All questions will carry equal marks. Unit-IV Coding. design objectives. Software Metrics . cost estimations. monitoring and control. SOFTWARE ENGINEERING PAPER CODE: MBA 413 COURSE OBJECTIVE: The objective of the course is to familiarize the students with the software development process. Jalote. New Delhi. Fundamentals of Software Engineering. Spiral model. project scheduling. Software Engineering: A Practitioner’s Approach 6e. effective modular design (coupling. Prototyping model.External Marks: 80 Internal Marks: 20 Time : 3hrs. Pearson Education. Mc Graw Hill Ghezzi. Thomson Learning . areas of applications. unit and integration testing. software metrics : categories. token count. Fenton & Pfleeger. project monitoring plans. test plan. COCOMO. Prentice Hall of India.. data structure metrics Software Development : Phases. Models : Waterfall model. activities during testing. prototyping. software quality assessment. functional and structural testing. 6. testing fundamentals. and testing for the optimum functionality at reasonable costing. cohesion). testing. 3. 4. Software Engineering. Software Engineering. The students will be required to attempt any five questions (selecting at least one question from each unit). quality assurance plans. Software risk management Unit-III System design. Note: Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). An Integrated Approach to Software Engineering 3e. New Delhi Sommervile. function point analysis. Vikas Publishing House. 5. 2. test case des ign. design tools and techniques. Pressman . verification. Narosa Leon & Leon. Suggested Readings : 1. structured programming. software characteristics. Unit-I Concept of software engineering.

Thomson Learning Satzinger. 3.economic. Thomson Learning. Unit-IV Designing Distributed and Internet Systems : designing distributed systems . Thomson Learning Shelly. structured application development . data dictionary. Hoffer et. Unit-II System Development Life Cycle : Preliminary investigation . cohesion.Training. cost benefit analysis. schedule and resource. New Delhi. J L. 2.fact finding techniques. Awad. user documentation. System Analysis and Design 4e. Unit-III Systems Design : User interface design. Note: Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). data design.External Marks: 80 Internal Marks: 20 Time : 3hrs. New Delhi. . documentation. Suggested Readings: 1. System Analysis and Design. I T. Prentice Hall of India. Introduction to Systems Analysis and Design. 6. input and output design. Galgotia. designing internet systems . Prentice Hall of India. 2nd ed. All questions will carry equal marks. CASE tools for systems analyst. Modern System Analysis and Design. Rosenblatt. feasibility study . Elias M. for client / server architecture. The students will be required to attempt any five questions (selecting at least one question from each unit). overview of system development methodologies. major steps in preliminary investigation. Systems Analysis . . technological. managing online data.. Bombay. 5. Hawryszkiewyez. al. Whitten. evaluation of system requests. 4. program. Installation . Cashman. data flow diagrams. design issues related to site management.designing systems for LANs. Systems Analysis and Design. system. quality assurance. system changeover. testing. coupling. role of systems analyst.internet design fundamentals. New Delhi. SYSTEMS ANALYSIS AND DESIGN PAPER CODE: MBA 414 COURSE OBJECTIVE: This set aims to help students understand the complexities involved in design and implementation of information systems in business organizations coupled with aligning IT strategies for developing strategic planning resources.structure charts. Systems Implementation : Application development. organizational and cultural. Business Information System. System Analysis and Design Methods . Unit-I Concept of system. types of business information systems.Information System Projects. operations.

components. Luger. best first search. & Knight. . Artificial Intelligence. solving problems. problem reduction.External Marks: 80 Internal Marks: 20 Time : 3hrs. expert systems: overview. Unit-IV Symbolic reasoning under uncertainty. hill climbing. Unit-I Application-areas of artificial intelligence in business. breadth first search. conceptual dependency. New Delhi. state space search. 2. introduction to Natural Language Processing and neural networks. semantic nets. 4. Unit-II Heuristic search techniques: generate and test. 5. Unit-III Knowledge representation: predicate logic. PHI. All questions will carry equal marks. learning. The students will be required to attempt any five questions (selecting at least one question from each unit). steps in constructing expert system. constraint satisfaction. TMH. frames. Introduction to AI & Expert Systems . Pearson Education Girantano. ARTIFICIAL INTELLIGENCE PAPER CODE: MBA 415 COURSE OBJECTIVE: The aim of this course is to understand the complexities and tools of Artificial Intelligence to business world for structuring knowledge based expert systems. 3. Bombay. Expert Systems . New Delhi Winston. depth first search. Thomson Learning. Note: Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). Suggested Readings: 1. Patterson. resolution in predicate logic. Pearson Education Rich. Artificial Intelligence. means-ends analysis. Artificial Intelligence.

4. packages. i/o basics. constants. JAVA environment. New Delhi. Lab: Java Programming and Internet Surfing. event handling. 2. JAVA and internet. Vikas Publishing House. Deitel and Deitel. hardware and software requirements. Unit-I Programming through JAVA: JAVA history. New Delhi. Wigglesworth. Patrick Naughton. JAVA How to Program. TMH. TMH. Suggested Readings: 1. Herbert Schildt. Note: Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). Bombay. Unit-II Classes. Programming Java . objects and methods. 5. passing parameters to applets. 7. PROGRAMMING IN JAVA PAPER CODE: MBA 416 COURSE OBJECTIVE: The objective of the course is to introduce students to platform independent programme methodologies using JAVA forecasting both off line and on line web based application. Bombay. Advanced Programming in Java. variables and data types.Balagursamy. Slack. managing errors and exceptions. JAVA Complete Reference. decision making and looping. 6. New Delhi. All questions will carry equal marks. applet life cycle. AWT: Working with windows. Thomson Learning. Thomson Learning. 3. Decker. controls. . graphics and text. Pearson Education. creating an executable applet. The students will be required to attempt any five questions (selecting at least one question from each unit). applets and applications. decision making and branching. Problem Solving in Java . New Delhi E. multithreading Unit-III Applet programming: local and remote applets.External Marks: 50 Practical Marks: 50 Time : 3hrs. JAVA and WWW. applet tag. JAVA Complete Reference. interfaces. JAVA tokens. layout managers. program structure. Unit-IV String handling. JAVA features. operators and expressions. TMH. Programming in JAVA. JAVA virtual machine.

Euro currency market and its instruments. 4. Section ‘B’ will contain one CASE STUDY which will be compulsory. Instruction for External Examiner: The question paper will have two sections. AITBS.N. real and effective exchange rates. International Finance. Giddy I. forward premium. spot and forward markets. New Delhi Buckley. FOREIGN EXCHANGE MANAGEMENT PAPER CODE: MBA 317 COURSE OBJECTIVE: The purpose of the paper is to skill the students in the instruments. 2. Unit-IV Currency futures. central banking intervention for exchange rate stability. monetary portfolio balance. Prentice Hall of India. credit risk of swaps.A. Multinational Finance. measuring foreign exchange risk and exposure. 2. Prentice Hall of Indi a. Fisher Black’s Optional-Pricing model. International Financial Management. One case study be discussed – per unit – in the class. Pitman. techniques and applications of foreign exchange management. over-the-counter options.G. Suggested Readings: 1. London Apte P. the Dornbusch Sticky -price theory of exchange rate volatility. arbitrage operations. The students will be required to attempt four questions (one question from each unit). Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). bid -ask spreads. Tata McGraw Hill.External Marks: 80 Internal Marks: 20 Time: 3 hrs. foreign exchange regulation in India. overvalued and under valued currencies. New Delhi . 3. It exposes the students to the functional and operational aspects of foreign exchange market and the intricacies of the risks involved. International Fisher Effect. Global Financial Markets. Mastering Foreign Exchange and Money Markets.. 5. basic techniques of exposure management. options and determination of their market value. the Interest Rate Parity Theorem. methods of quoting exchange rates. Unit-II General factors of exchange rate fluctuations. exchange rate overshooting and the J-curve effect.. the Expectation Theory. currency and interest rate swaps. Levi Maurice. effect of depreciation on trade balance. forwards in hedging and arbitrage. New Delhi D. exchange rate systems. determination of rate of exchange. purchasing power parity approaches. Unit-III Nature functions and participants of foreign exchange market. Unit-I Nature of foreign exchange: sources of demand for and supply of foreign exchange-the balance of payments (bop) framework. cross rates of exchange. Note: 1. All the five questions will carry equal marks. nominal. New Delhi Roth Paul.

External Marks: 80 Internal Marks: 20

Time: 3 hrs. INTERNATIONAL MARKETING PAPER CODE: MBA 318 COURSE OBJECTIVE: The course seeks to develop international marketing skills on a sound theoretical and conceptual foundation. It provides an insight into global marketing environment and the managerial decision making in the context of contemporary dynamics of the global markets. Unit-I Nature of international marketing; domestic vs. international and global marketing; benefits, tasks and challenges of international marketing; organizational structure for international marketing; WTO framework and the international marketer; international marketing environment; screening international marketing opportunities; techniques of foreign market selection; broad structure of an international marketing plan. Unit-II International marketing research and information system; foreign market entry modes; global marketing operations and strategies; product and banking decisions; international product life cycle; counterfeiting and IPR issues; pricing strategies; environmental factors affecting international prices; international dumping; financing international marketing transactions. Unit-III The structure of international distribution systems; channel selection decisions; managing channel conflicts; aspects of international supply chain management; international direct marketing; leveraging international distribution for competitive advantage. Unit-IV International promotion mix; push and pull strategies; aspects of international sales management; challenges of international advertising; global media strategy; organizational structure for international marketing planning; operations and control; managing risk in international marketing. Suggested Readings: 1. Onkvisit Sak and John J. Shaw, International Marketing – Analysis and Strategy, PHI, New Delhi 2. Doole Isobel and Robin Lawe, International Marketing Strategy, Thomson Learning, 3. Keegan Warren J., Global Marketing Management, Pearson Education, Delhi 4. Joshi, Rakesh Mohan, International Marketing, Oxford University Press, New Delhi 5. Rajgopal, International Marketing, Vikas, New Delhi Note: 1. 2. One case study be discussed – per unit – in the class. Instruction for External Examiner: The question paper will have two sections. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section ‘B’ will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

External Marks: 80 Internal Marks: 20

Time: 3 hrs. MULTINATIONAL BANKING PAPER CODE: MBA 319 COURSE OBJECTIVE: The objective of the course is to acquaint the students with the institutional and operational aspects of multinational banking. The course has special focus on international transactions and the role of multinational banks in money and capital markets at the global level. Unit-I Structure and growth of international banking; eurocurrency markets; growth of Eurocurrency deposits and credit; determination of eurocurrency interest rates; eurocurrency instruments; euro credit multiplier process; factors of multinationalization of banking; organizational characteristics of multinational banking. Unit-II Regulatory environment for international banking; international banking risks; capital adequacy; syndication techniques in international lending; transferability and trading of loans; international bank credit rating; role of Bank for International Settlements. Unit-III International payment systems; international asset and liabilities management; derivatives trading by multinational banks; bank asset portfolio management; strategies for managing non-performing assets; international credit appraisal techniques. Unit-IV Banks’ participation in international money and capital markets; international banking mergers and acquisitions. Suggested Readings: 1. 2. 3. 4. 5. Note: 1. 2. One case study be discussed – per unit – in the class. Instruction for External Examiner: The question paper will have two sections. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section ‘B’ will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks. Macdonald S. Scott and Timothy W. Koch, Management of Banking, Thomson Learning, Singapore Fabozzi Frank J. , et. al., Foundations of Financial Markets and Institutions, Pearson Education, Delhi Giddy Ian H., Global Financial Markets, AITBS, New Delhi Robinson Stuart W., Multinational Banking, A.W. Sijthoff International, Leiden Lees Francis A., International Banking and Finance, John Wiley, New York

External Marks: 80 Internal Marks: 20

Time: 3 hrs. INTERNATIONAL TRADE THEORY AND PRACTICE PAPER CODE: MBA 320 COURSE OBJECTIVE: The paper seeks to develop conceptual and analytical framework within which the students can analyse international trade problems and issues. It further enables the students to understand the practical parts of trade policy within which the business is required to make adjustments. Unit-I Growing importance of trade in world economy; trade as an agent of globalization; alternative bases and explanations of trade; gains from trade; term of trade – alternative concepts; trade equilibrium and determination of terms of trade; significance of conceptual understanding of trade theory for IB manager Unit-II Free trade versus protection; tariff classification; economic effects of tariff; tariff retaliation; export subsidies, countervailing duties and dumping; effects of a quota; international economic integration – forms and levels; trade creating and trade diverting effects of a custom union; repercussions of regional economic groupings on the strategy of international marketers Unit-III Components of international trade policy; export promotion strategies; import substitution; rationale and working of free trade zones; assessing export potential for specific products in specific markets; logic of state trading and canalized trade; trade fairs and exhibition; commercial intelligence Unit-IV Major quantitative and qualitative; trends in India’s foreign trade since 1991; major schemes and incentives for exporters; import control regime; impact of WTO provisions on trade policy; overall assessment of India’s trade policy Suggested Readings:
1. Krugman, Paul R. and Maurice Obstfeld, International Economics: Theory and Policy,

2. 3. 4. 5. Note: 1. 2.

Pearson Education, Delhi Bo Sodersten, International Economics, Macmillan, London D. Salvatore, Theory and Problems of International Economics, McGraw Hill, New York H. Robert Heller, International Trade, Prentice Hall of India, New Delhi Govt. of India, Economic Survey (Latest Issue)

One case study be discussed – per unit – in the class. Instruction for External Examiner: The question paper will have two sections. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section ‘B’ will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

strategic considerations ni foreign market identification. global capital structure decisions. transition and consolidation phases. impact of personal values and corporate and culture on international strategy. 4. approaches to multinational corporate strategy. Note: 1. components and challenges of international strategic management. Cullen John B. The students will be required to attempt four questions (one question from each unit). aspects of headquarter control over subsidiaries. 2. criteria for successful alliances.al. GLOBAL STRATEGIC MANAGEMENT PAPER CODE: MBA 417 COURSE OBJECTIVE: The objective of the paper is to offer an insight into the impact of globalization on business organization and how managers can take strategic decisions in the global context. e-commerce strategy. global knowledge management. cross -border mergers and acquisitions. New Delhi Daniels John D. Hampshire One case study be discussed – per unit – in the class. Unit-II Motives for strategic global alliances. international control system.External Marks: 80 Internal Marks: 20 Time: 3 hrs. integrating ethical and social responsibility concerns with strategic management. working capital and trade finance. Instruction for External Examiner: The question paper will have two sections. International Business – Environment and Operations. 3.. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). All the five questions will carry equal marks. R&D networking and technology strategy. New Delhi Lasserre Philippe. managing project. strategies for global competitive advantage. partner analysis. Unit-III Strategic considerations in expatriate personnel management. Palgrave MacMillan.. The Global Business Game – A Strategic Perspective . management of blocked funds. Global Strategic Management. Pearson Education. international investment strategy. entry and exit. drivers and obstacles to globalization. Sindhwani Trilok N. challenges of multinational recruitment. South-Western. HR strategies in cross-cultural environment. et. Unit-IV Risk strategies in multinational management. MacMillan. Section ‘B’ will contain one CASE STUDY which will be compulsory. product strategies for global markets. Multinational Management – A Strategic Approach. minimizing taxation burden. 2. . strategic value of an alliance. managing international intra-company accounts. developing a strategic planning model for an MNC. Ohio. managing integration. Suggested Readings: 1. strategic decisions over different stages of international product lifecycle. transfer pricing techniques. communication and negotiation strategies. Unit-I The phenomenon of globalization. motives and determinants of internationalization of firms. selection and performance appraisal..

investment criteria and borrowing decisions.C. optimizing cash flows. international financial instruments. Multinational Financial Management. strategies for managing currency risk. structure of international financial markets. Thomson Learning. Section ‘B’ will contain one CASE STUDY which will be compulsory. International Financial Management. 3. Unit-I Finance function in a multinational firm. INTERNATIONAL FINANCIAL MANAGEMENT PAPER CODE: MBA 418 COURSE OBJECTIVE: The course emphasis es the managerial aspects of international finance and seeks to impart the skills needed by multinational financial managers. determining financial structure of foreign subsidiaries of MNCs. Multinational Finance. New Delhi Butler. cost and availability of international financial flows. Levi Maurice D.. One case study be discussed – per unit – in the class. McGraw-Hill. international CAPM and Roll’s critique. financial choices for an MNC and its foreign affiliates. New York Buckley A. Instruction for External Examiner: The question paper will have two sections. Unit-IV Multinational capital structure and cost of capital. TATA McGraw-Hills. international portfolio diversification-techniques and barriers. Prentice-Hall. centralized versus decentralized cash management. Suggested Readings: 1. 2. The students will be required to attempt four questions (one question from each unit). 2. strategic considerations in euro -equity issues...External Marks: 80 Internal Marks: 20 Time: 3 hrs. asset allocation policy. New Delhi Shapro A. Bombay . Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). costs and risks of financing. strategic adjustment to international taxation. Arbitrage Pricing Theory.G. K. International Finance.. assessing and managing country risk in capital budgeting decisions. All the five questions will carry equal marks. capital budgeting for foreign investment.C. Prentice-Hall of India. Note: 1. 5. Unit-III International portfolio versus direct investment. cash management and value of the firm. 4.. Unit-II Aspects of international cash management. New Delhi Apte P. Multinational Finance. international bond financing.

selecting export products and markets and channels. Export: What. New Delhi Govt of India. managing exchange earners’ foreign currency accounts. An Overview of Customs . Cargo insurance. Note: 1. trade information support. All the five questions will carry equal marks. EOUs. 5. role of forwarding agents. creating an export organization. Export Marketing – A Practical Guide for Exporters . Ministry of Commerce and Industry – Handbook of Procedure. facilities for deemed exports. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). shipping modes procedures and documentation. Anupam Publications. export assistance to export houses. New Delhi Shavaramu.. Unit-I Trends in world trade growth. role of commodity boards and export promotion councils in trade promotion. Govt. major provisions of FEMA relating to exporters. negotiating documents under L/C.K. documentary collection of export bills. facilities for service exports. The students will be required to attempt four questions (one question from each unit). Unit-IV Major export promotion schemes in India. ADS. export costing and pricing procedures incoterms. protecting against adverse movements in exchange rates. registration and licensing. nature. export contracts. of India. availing foreign exchange facilities. 3. Galgotia Publishing. How. Khurana. export credit risk insurance and the role of ECGC. marketing development assistance. STP and BTP units. When. Commissionate of Customs and ICDs. New Delhi 2. 2. export order processing. Suggested Readings: 1. deciding payment terms. 4. quality control and pre -shipment inspection. role of EXIM Bank. New Delhi One case study be discussed – per unit – in the class. INTERNATIONAL LOGISTICS PAPER CODE: MBA 419 COURSE OBJECTIVE: The purpose of the paper is to expose the students to the practical aspects of international trade and the domestic and international institutional and regulatory arrangements for this part of international business. Wheeler Publishing. . UCPDC guidelines.External Marks: 80 Internal Marks: 20 Time: 3 hrs. Unit-II Arranging pre -shipment finance. SEZ units. Instruction for External Examiner: The question paper will have two sections. Paras Ram. New Delhi Govt. Export Management. international logistics infrastructure. deciding currency of payment. Section ‘B’ will contain one CASE STUDY which will be compulsory. packing and labeling of export consignments. export procurement. EHTP. Unit-III Arranging post-shipment finance. basic procedure and documentation for excise and custom clearance. significance and components of international logistics. P. of India.

foreign exchange risk management. international dimensions of accounting. international taxation SUGGESTED READINGS 1. New Delhi 3. foreign currency translation. international perspective on inflation accounting. Holf. conceptual development and comparative development patterns. financial management of multi-national entities. INTERNATIONAL ACCOUNTING PAPER CODE: MBA 420 UNIT-I Unique global business transaction. Prentice Hall of India Ltd. Shiin. All the five questions will carry equal marks.External Marks: 80 Internal Marks: 20 Time: 3 hrs. Rathore. Taxmann Publicaitons. 2. The students will be required to attempt four questions (one question from each unit). Saudagaran. international accounting standards. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). International Accounting. New Delhi 2. Bombay Note: 1. Thomson Learning. concept and mechanism of setting international standards. disclosure requirements of international accounting standards UNIT-II Managing international information systems. performance evaluation. International Accounting. . Thomson Learning. One case study be discussed – per unit – in the class. international audit environment. International Accounting. Instruction for External Examiner: The question paper will have two sections. Section ‘B’ will contain one CASE STUDY which will be compulsory. S N. harmonization of accounting practices UNIT-III Analysing foreign financial statements. accounting for environment protection measures UNIT-IV Transfer pricing and international accounting. international dimensions of financial reporting.

introducing and meaning new products and brand extensions. measuring sources of brand equity – capturing customer mindset: qualitative research techniques. Jean Noel. brand equity concept. Jagdeep. Instruction for External Examiner: The question paper will have two sections. One case study be discussed – per unit – in the class. Marketing and Branding – The Indian Scenario. BRAND MANAGEMENT PAPER CODE: MBA 321 UNIT-I Branding concepts. measuring outcomes of brand equity. leveraging secondary brand knowledge to build brand equity: conceptualizing the leveraging process. 24 Brand Mantras. Ramesh. New Delhi 6. Strategic Brand Management. New Delhi 4. Rita & Simmons. Kumar. managing brands over time: managing brands over geographic boundaries and market segments SUGGESTED READINGS: 1. quantitative research techniques. The Economist. customer based brand equity. country of origin. Sengupta subroto. John. New Delhi 5. New Delhi 3. internal branding UNIT-II Choosing brand elements to build brand equity. The students will be required to attempt four questions (one question from each unit). Kogan Page. celebrity endorsement. New Delhi 2. All the five questions will carry equal marks. Sage Publications. Pearson Education. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). identifying and establishing brand positioning. Brands and Branding. Brand Positioning: Strategies for competitive advantage. Kapferer. branding challenges and opportunities. sporting. marketing communication options. brand hierarchy. strategic brand management process. Section ‘B’ will contain one CASE STUDY which will be compulsory. Keller. Clifton. co-branding. 2. capturing market performance UNIT-IV Designing and implementing branding strategies: brand-product matrix. designing marketing programs to build brand equity: integrating marketing communication to build brand equity: information processing model of communication. Pearson Education. Strategic Brand Management.External Marks: 80 Internal Marks: 20 Time: 3 hrs. Tata McGraw Hill. licensing. cultural and other events UNIT-III Developing a brand equity measurement and management system: establishing brand equity management system. . defining and establishing brand values. Delhi NOTE: 1. Kevin Lane. building a strong brand and its implications. S. Kapoor.

Burnett.External Marks: 80 Internal Marks: 20 Time: 3 hrs. public relations. global marketing communication. Advertising Principles and Practice’ Pearson Education. New Delhi NOTE: 1. AIDAS model. Advertising Management. promotional strategy of formulation and competitive positioning. determination of promotional objectives. Lavidge Steiner model. PCB model. Sandra. deciding promotional appropriation. advertising appeal. Advertising and Promotion – An IMC Perspective. models of marketing communication – Blade Box Model. creative strategy. layout. New Delhi 2. copy testing and diagnosis. cost etc. personal selling. marketing communication mix. John and Moriary. media planning models. Belch. George and Belch. Shruti. Shah. unconventional promotional media. media objectives – reach. William. commissioning and contracting external resources UNIT-III Advertising and Media Planning – Advertising plan. All the five questions will carry equal marks. drivers of integrated marketing mix. Michael. 2. media strategy. Wells. marketing communication planning process UNIT-II Managing the Marketing Communication Process – Analysis of promotional opportunities. integrating marketing communication programme. measuring promotional performance. legal and ethical issues in integrated marketing communication SUGGESTED READINGS: 1. marketing communication budgeting. Tata McGraw Hill. Jethwaney. copy writing. Jaishree and Jain. media scheduling. The students will be required to attempt four questions (one question from each unit). outdoor advertising UNIT-IV Wider Issues and Dimensions – Sales promotions. New Delhi 3. Section ‘B’ will contain one CASE STUDY which will be compulsory. frequency. media planning – traditional and contemporary media. INTEGRATED MARKETING COMMUNICATION PAPER CODE: MBA 322 UNIT-I Introduction – Concept of marketing communication. publicity and corporate advertising. web advertising. Kruti and Alan D’Souza. stages of creative strategy – idea generation.. direct marketing. concepts of segmentation and target marketing. . New Delhi 4. Oxford University. DAGMAR model. Tata McGraw Hill. One case study be discussed – per unit – in the class. Section ‘A’ shall comprise 8 questions (2 questions from each unit). key issues in advertising – comparative advertising. creative formats. advertising agency – functions and types. factor affecting marketing communication mix. Instruction for External Examiner: The question paper will have two sections. Advertising and Promotion.

Zeithaml. challenges in distribution of services. New Delhi . customer loyalty. pricing the service product. Section ‘A’ shall comprise 8 questions (2 questions from each unit). Mary Jo. All the five questions will carry equal marks. telecom. Valarie A. 3. new service development. Services Marketing – OUP. role of employees. 5. Oxford University Press. Services Marketing – Text and Cases. measuring customer satisfaction. Service Marketing – Integrating Customer Focus Across the Firm. service encounters. One case study be discussed – per unit – in the class. 2. hospitality. Section ‘B’ will contain one CASE STUDY which will be compulsory. travel and tourism. self service technologies. growth in service. health. retail. service marketing mix. professional services SUGGESTED READINGS: 1. Govind. service failure and recovery UNIT-III Designing and Delivery services – Positioning a service in the market. selecting customer portfolio. Technology. personnel selling and other communication in services industry. planning and branding service product. Instruction for External Examiner: The question paper will have two sections. 4. process of market segmentation. online consumer behaviour.External Marks: 80 Internal Marks: 20 Time: 3 hrs. New Delhi Jauhari. NGOs. Pearson Education Apte. handling complaints. SERVQUAL and GAP Model. Bitner. creating valued relations with customer. advertising. SERVICE MARKETING PAPER CODE: MBA 323 UNIT-I Foundation of Service Marketing – Definition and concept of service marketing. value addition to service product. Jayanta. Strategy. New Delhi Lovelock. The students will be required to attempt four questions (one question from each unit). public utilities. NOTE: 1. 2. Jocken and Chatterjee. Operations and Management. distinctive characteristics and classification of services. Services: Marketing. emergence of service economy UNIT-II Customer Focus – Understanding customer needs and expectations. Christopher. understanding specific service industries – financial. Wirtz. Pearson Education. Service Marketing – People. Harsh. New Delhi Verma. Tata McGraw Hill. customers and intermediaries in service industry UNIT-IV Special Issues in Service Marketing – e-services. Vinnie and Kirti Dutta.

personal values. personality and consumer behaviour. Miniard. product’s and advertising’s role in shaping consumer opinion. 4. pe purchase processes. Michael R. Blackwell. diffusion process. location based retailing. & Kanuk. 5. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). Roger. consumer attitudes. gaining consumer’s attention. need recognition. Leon G. social class and consumer behaviour.External Marks: 80 Internal Marks: 20 Time: 3 hrs. transmission of influence through dyadic exchanges. Instruction for External Examiner: The question paper will have two sections. retrieval of information. pre-purchase evaluation Unit-II Different types of purchase situations. customer centric organizations. evolution of consumer behaviour. New Delhi Note: 1.. internal and external search. opinions change. Section ‘B’ will contain one CASE STUDY which will be compulsory. consumption experiences. factors affecting satisfaction level. global marketing strategy. marketing mix strategies. company’s role in helping consumers to remember Suggested Readings: 1. David J. direct marketing consumption behaviours. retailing and the purchase process. variables affecting the decision process. Pearson Education. methods of studying consumer behaviour. . changing values and its effect on marketing. determinants of retail success or failure. cognitive learning. Leslie Lazar. & Dellabitta. culture and its effect on consumer behaviour. lifestyle motivational conflict and need priorities. family life cycles. motivating consumer Unit-III Importance of consumer knowledge. word of mouth and opinion leaders in advertising and marketing strategy. changing values and its effect on consumer behaviour. customer loyalty and retention strategy. Pearson Education. reaching the consumer. New Delhi Schiffman. economic resources and consumer behaviour. Consumer Behaviour in Indian Perspective . demographics and consumer behaviour. importance of consumer behaviour. Suja R. New Delhi Nair.. importance of customer satisfaction. value of brands in marketing strategy. shaping consumer’s opinion. The students will be required to attempt four questions (one question from each unit). sources of consumer knowledge. Having and Being. motivational intensity. factors influencing the extent of problem solving. New Delhi Loudon. Paul & Engel. New Delhi Soloman. All the five questions will carry equal marks. 2. importance of families and households on consumer behaviour. Consumer Behaviour. CONSUMER BEHAVIOUR PAPER CODE: MBA 324 COURSE OBJECTIVE: The subject explores the mysterious world of the consumer’s psyche and guidelines to the students to understand what makes consumers to purchase a particular product or avail a particular service Unit-I Consumer behaviour and consumer research. consumer intentions. children and household consumer behaviour Unit-IV Group and personal influences on individuals. Himalaya Publishing House. role behaviour and its influence on the decision process. consumer beliefs. diffusion of innovations. Tata McGraw Hill. consumer logistics. Consumer Beaviour. types of decision process. market analysis. Albert. types of consumer knowledge. market segmentation. Thomson Learning. 2. point -of-purchase materials. determinants of social class. consumer decision process model. global marketing strategy. One case study be discussed – per unit – in the class. James. reference group and its influence on individuals. global advertising effectiveness. consumer feelings. Consumer Behaviour – Buying. benefits of understanding consumer knowledge. 3. Consumer Behaviour. changing roles of women.

goals of CRM. The CRM Handbook – A Business Guide to Customer Relationship Management. Handbook of CRM – Achieving Excellence in Customer Management. Pearson Education. employee engagement in CRM project. Elsevier Butterworth – Heinemann. Oxford. Paul. NOTE: 1. Customer Relationship Management. strategic importance of CRM. Kristen. 2. Tata Mc Graw Hill . contact management. Oxford. Section ‘B’ will contain one CASE STUDY which will be compulsory. New Delhi Anderson. Tata McGraw Hill Publishing Ltd. system. evolution and concept of CRM. UK Payne. evaluating CRM return on investment SUGGESTED READINGS: 1. Butterworth – Heinemann. 4. CRM Architecture UNIT-II Operational CRM – Sales force automation: lead management. The students will be required to attempt four questions (one question from each unit). All the five questions will carry equal marks. UK Greenlers. click stream analysis. New Delhi Knox. CRM readiness assessment. UK Dyche. Adrian Payne. Joe Peppard and Lynette Ryal. Instruction for External Examiner: The question paper will have two sections. 5. Jill. Butterworth – Heinemann. CRM audit. 3. CRM at the Speed of Light. Adrian. and Carol J Kerr. 6.External Marks: 80 Internal Marks: 20 Time: 3 hrs. campaign management. enterprise marketing automation: market segmentation. Customer Relationship Management. types of data analysis – online analytical processing. Oxford. Francis. field force automation. Stan Maklan. CRM budget. Section ‘A’ shall comprise 8 questions (2 questions from each unit). 2.. Customer Relationship Management – Concept and Tools. CRM and business intelligence collaborative CRM UNIT-IV CRM Implementation – Establishing CRM performance monitoring. types of CRM. One case study be discussed – per unit – in the class. contact and call centre operations UNIT-III Analytical CRM – Managing and sharing customer data: customer information database. Buttle. ethics and legalities of data use. CRM project management. key account management. customer service and support. collaborative filtering. CUSTOMER RELATIONSHIP MANAGEMENT PAPER CODE: MBA 421 UNIT-I Introduction – Origin. data warehousing and data mining. Simon.

Ltd. Edward W. One case study be discussed – per unit – in the class. SALES & DISTRIBUTION MANAGEMENT PAPER CODE: MBA 422 COURSE OBJECTIVE: The objective of the course is to familiarize students with theories. market logistics and supply chain management. sales territories. Thomson Learning. Leadership and Technology. Adel & Coughlan. Vasant M. Dalrymple. designing channel system Unit-IV Channel management. Thomson Learning. international sales management Suggested Reading: 1. Anne T. Cundiff. New Delhi 2. Personal selling objectives. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). techniques and practices related to sales and distribution management Unit-I Objective of sales management. Tata McGraw Hill. Douglas J. New Delhi 5. Excel Books. Satish K. New Delhi 4. channel information system. Strategies and Cases . Ne w Delhi 9. Richard R. social and ethical responsibilities in sales management. Charles M. El-Ansary. Norman. Mateen. Kapoor. Sales Management – Team work. Instruction for External Examiner: The question paper will have two sections. Prentice Hall of India/Pearson Education. Kapoor. . Khan. New Delhi 3. New Delhi 7. personal selling process. Pearson Education/Prentice Hall of India.. McMillan India Ltd. Krishna K. analysis of sales. Rosenbloom. sales contests.External Marks: 80 Internal Marks: 20 Time: 3 hrs. Purva. Louis W.. All the five questions will carry equal marks. Marketing Channels: A Management View. Stern. theories of selling.. New Delhi 6. Still. channel institutions – wholesaling and retailing.. Sales Management – Decision. 2. Thomas. & Kansal.. Ramnik. Section ‘B’ will contain one CASE STUDY which will be compulsory. Marketing Channels. size of sales force. New Delhi Note: 1. New Delhi 8. Prentice Hall of India. The students will be required to attempt four questions (one question from each unit). Sales and Distribution Management.& Cavale. sales quotas. evaluating and controlling the sales personnel. Bert. Havaldar.. John Wiley & Sons (Asia) Pvt.. Futrell. William L. & Govoni. Fundamentals of Sales Manageme nt. & Decarlo. compensation and motivation of sales force Unit-II Sales meetings. costs and profitability Unit-III Distribution management and marketing mix. Sales and Distribution Management. Basics of Distribution Management. Cron. marketing channels. Sales Management.

Pearson Education/Prentice Hall of India. Swapna. retail franchising. 3. Barry & Evans. Peter. 2. New Delhi Berman. Oxford University Press. Lusch.. Tata McGraw Hill. . 5. supply chain management in retailing Suggested Reading: 1. Retailing – Environment and Operations. New Delhi Newman. retail human resource management. ethical issues in retailing Unit-II Retail marketing strategy. All the five questions will carry equal marks. Retaling Management. New Delhi Lamba. customer relationship management in retailing Unit-III Basics of retail merchandising. New Delhi Levy. retail models and theories of retail development. Retailing. Michael & Weitz.External Marks: 80 Internal Marks: 20 Time: 3 hrs. financial aspects of retail management.. Retailing Management. understanding the retail consumers. Ltd. Tuli.. This will enable the students to become good retail planners and decision makers and help focus on change and adaption to change Unit-I Introduction to retail: retail in India. 6.. Note: Pradhan. David A. The Art of Retailing. 4. Rajnish and Srivastava. RETAIL MANAGEMENT PAPER CODE: MBA 423 COURSE OBJECTIVE: The objective of the course is provide insights on retail operations.. retail information system.. & Cullen. One case study be discussed – per unit – in the class. Thomson Asia Pvt. retail store location and site selection. 2. Robert F & Griffith. Ltd. Barton A. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). New Delhi 1. Nidhi. The students will be required to attempt four questions (one question from each unit). Section ‘B’ will contain one CASE STUDY which will be compulsory. Patrick M. Instruction for External Examiner: The question paper will have two sections. Thomson Asia Pvt. retail pricing and evaluating merchandise performance. Tata McGraw Hill. New Delhi Dunne. retail store design and visual merchandising. Chetan. Retail Management. Retail Management – A strategic approach. the process of retail merchandising. 7. servicing the retail customers. A. Tata McGraw Hill. New Delhi Bajaj.J. the method of merchandise procurement. retail communication mix Unit-IV Retail store operations. Andrew J. Joel R.

Delhi Note: 1. 2. & Reeder. developing new services. marketing mix for business service firms. relationship marketing. Joseph J. pricing across the product life cycle. forces affecting organizational buying behaviour. role of advertising. unique characteristics of commercial enterprises. BUSINESS MARKETING MANAGEMENT PAPER CODE: MBA 424 COURSE OBJECTIVE: The aim of the course is to familiarize the students with prevailing concepts in the present day business marketing. government and institutional markets.T. Industrial Marketing. channel design. Business Marketing Management: B2B. Instruction for External Examiner: The question paper will have two sections. Thomson Learning. Edward G. classifying goods for the business market. allocating resources. model for segmenting organizational market. international market entry options. business marketing channel and its participants. competitive bidding. A. Thomas W. 4. All the five questions will carry equal marks.B. One case study be discussed – per unit – in the class. Hutt. new product development process. Section ‘B’ will contain one CASE STUDY which will be compulsory. Michael D. business marketing strategy. process of developing business marketing strategies. Peter et al. business markets vs. gaining customer relationship advantage Unit-II Business market segmentation requirements and benefits. implementation of business marketing strategy Suggested Readings: 1. New Delhi Gross. Prentice Hall of India. Publishers & Distributors. e-commerce and its key elements. product quality. product policy. sales administration. major elements of organizational buying process. marketing’s strategic role. Tata McGraw Hill. the balanced score card. control at various levels. New Delhi Reeder Robert R. technology adoption life cycle. Business Marketing. service quality. Thomson Learning. & Banting. New Delhi Vitale. The course tries to focus on developing effective strategies targeted towards different types of industrial consumers Unit-I Business marketing.. building a strong brand. competitive advantage of supply chain management. marketing’s cross functional relationship. responding to price attacks by competitors. calculating logistics costs. The students will be required to attempt four questions (one question from each unit). measuring customer profitability. internet strategy implementation. Industrial Marketing: Analysis Planning and Control. channel administration. 2. international strategy and the value chain. determining market and sales potentials. determinants of new product performance and timelines. managing buyerseller relationship. e-procurement. Brierity. & Speh. business-to-business logistical service and its management Unit-IV Meaning of value in business markets. strategic role of e-commerce. Andrew C. essential dimensions of sales forecasting. organizational demand analysis.S. planning industrial product policy. 3. management of innovation. mapping sources of global advantage. account management process. Krishna K. bases for segmenting business markets. components of a business model. business marketing management. Betty H. general framework for global strategy Unit-III Identifying and sustaining core competencies.External Marks: 80 Internal Marks: 20 Time: 3 hrs.. managing business-to-business advertising. the pricing process in business markets. customer relationship management.. logistics and its strategic role. crafting an e-commerce strategy. the organizational buying process. & Giglierano. consumer goods market. Business to Business Marketing. measuring advertising effectiveness. challenges of business service marketing. managing the sales force. 5. capturing global advantage. Section ‘A’ .I. characteristics of business markets. New Delhi Havaldar. foundations of personal selling. managing technology. concept of supply chain management. shall comprise 8 questions ( 2 questions from each unit).. Robert P. forecasting methods.

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