“Data is the oil of the 21st century, and analytics is the combustion engine”

Peter Sondergaard (senior vice president at Gartner)

#HDE2012 #rankingz

Introduction
✓ Over 18 years in EDM scene mainly ID&T (such as Sensation, Q-dance, Dance-Tunes ...)
now DDMCA (Management, Consultancy and Advisory company)
• • • •
Internet (Website, Social Media, Open) Reputation Management Data Monetization Content Exploitation

✓ Vision and Strategy

✓ Analysis and Advice (Internet, Social Media, Technology)
• Monitoring | Profiling | Engagement • • • •

✓ Customized Projects

Intellectual Property (Exploitation and Agreements) Plans Reports (Infographs) Keynotes and Workshops

✓ Customers

• Mode - Marlies Dekkers • Non-profit - Giro 555, Feedback • Entertainment - Muziek Centrum Nederland, 22Tracks, Armada Music, Dance Therapy, 2 Dutch,
B2S, Extended Music • Sport - Eurosport • Food & Beverage - Go Fast • HR - Werk en IK

#HDE2012 #rankingz

‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT SUPPORT@RANKINGZ.COM | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED

Mission ...

#HDE2012 #rankingz

‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT SUPPORT@RANKINGZ.COM | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED

Mission
“Rankingz believes having an online reputation is one of the biggest trends in recent years. Rankingz offers the online community a Reputation Performance Analysis (RPA) platform which visualizes the day-to-day performance of a brand’s or individual’s online reputation provided by data generated by the users and services of the internet. Rankingz is monitoring search engines, sites, blogs, wiki’s, fora, social networks, communities and micro blogs. With Rankingz data will be clearly and joyfully visualized. It is possible to experience how a person, a group of people, a brand or an organization is performing with his/her or its reputation in the online world. The results are shown and ranked in several lists so called rankings together with explaining data and an index score.”

#HDE2012 #rankingz

‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT SUPPORT@RANKINGZ.COM | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED

Search engines are

not
the only thing anymore ...
#HDE2012 #rankingz ‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT SUPPORT@RANKINGZ.COM | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED

Search Engine Results
The established marketing tool
✓ For more than 10 years Marketing Managers are anxious to know their brand’s Search Engine results ✓ Many have made it an integral part of their marketing strategy ✓ It is a well understood tool to promote the brand

#HDE2012 #rankingz

‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT SUPPORT@RANKINGZ.COM | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED

So what’s the difference?

#HDE2012 #rankingz

‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT SUPPORT@RANKINGZ.COM | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED

Search Engine Results vs Social Channels
Social Channels are much more powerful ...

The effect - what companies say

The effect - how customers feel

#HDE2012 #rankingz

‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT SUPPORT@RANKINGZ.COM | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED

Understanding

#HDE2012 #rankingz

‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT SUPPORT@RANKINGZ.COM | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED

Understanding

Level Playing Field ‘internet ecosystem’ Own Domain Own Social Networks

Third Party Domains + Social Networks Indexed by Search Engines

#HDE2012 #rankingz

‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT SUPPORT@RANKINGZ.COM | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED

Ecosystem
Device independent

Time independent
*Graphic by Fred Cavazza #HDE2012 #rankingz

Location independent

‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT SUPPORT@RANKINGZ.COM | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED

What to measure?

#HDE2012 #rankingz

‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT SUPPORT@RANKINGZ.COM | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED

What to measure?
5 key aspects to analyze ...

✓ ✓ ✓ ✓ ✓
#HDE2012 #rankingz

Website Search Engines Blogs / Fora Social Media Content
‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT SUPPORT@RANKINGZ.COM | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED

A new indicator ...

#HDE2012 #rankingz

‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT SUPPORT@RANKINGZ.COM | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED

Reputation Performance Index
A position in a list is not so much about determining an absolute figure, but it is used to present the online reputation of a brand in comparison with the online reputation of ‘competitive’ peers, and make it comparable in the list. Therefore, a number of performance indicators are measured for each brand, such as:

• Influence of a brand (such as Klout-score among other things) • Development of the fan base of a brand • Development of the buzz around a brand, or the share of voice of a brand within the group of peers
Note: The measured absolute figures are only used to determine the relative position in relation to peers. Weighting factors determine the contribution of the performance indicators to the final position of a brand in the list.

The reputation matrix of a brand, aims to provide more insight into aspects such as: • Presence, Reach or Awareness - how ‘big’ is the brand online? • Activity – how ‘active’ is a brand or how much activity is there concerning the brand? • Engagement – how ‘many’ active fans are there and how ‘often’ is the brand mentioned in their messages?

#HDE2012 #rankingz

‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT SUPPORT@RANKINGZ.COM | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED

Reputation Performance Index
✓ Brand rankings based on reputation performance of the 5 aspects ✓ The Reputation Performance Index validates a brand and list a brand among competitors ✓ Winners and losers -> result = trigger for action

#HDE2012 #rankingz

‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT SUPPORT@RANKINGZ.COM | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED

Why?

#HDE2012 #rankingz

‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT SUPPORT@RANKINGZ.COM | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED

Why Rankingz?
✓ Brands need information to analyze and control their Brand perception and engage with their customers
• • •

… and not some DIY clumsy software tool No other platform is offering in-depth cross platform analysis and reports The Rankingz Index is the industry standard for Reputation Performance Analytics

✓ Already up and running (over 1 year > 3.500 brands and counting are monitored) ✓ Already brand recognition (Entertainment Business, Sportnext, Adformatie) ✓ Rankingz =
• • • • • • •

First recognized mover Distinguishing capacity Sustainability granted by Brand validation Cross platform analytics (multi dimensional) Direct access to data of individual influentials Brand-Customer related data stored Open character

#HDE2012 #rankingz

‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT SUPPORT@RANKINGZ.COM | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED

So ...

#HDE2012 #rankingz

‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT SUPPORT@RANKINGZ.COM | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED

Our believe
Reputation in the internet ecosystem is the main value driver for a brand...

✓ Rankingz is measuring the quality of a brand’s ✓
ecosystem (Not quantity, but quality of the connections and data will prevail) Rankingz is a Reference site for Reputation Performance
• Today 3.500 brands • 15.000 - 35.000 brands (by 2013) = sufficient coverage Dutch market

✓ Rankingz is a Community of validated Brands
• Validated accounts • Indepth insights provision

By the community for the community...
#HDE2012 #rankingz ‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT SUPPORT@RANKINGZ.COM | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED

Insights ...

#HDE2012 #rankingz

‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT SUPPORT@RANKINGZ.COM | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED

Insights

#HDE2012 #rankingz

‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT SUPPORT@RANKINGZ.COM | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED

Insights

#HDE2012 #rankingz

‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT SUPPORT@RANKINGZ.COM | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED

Insights

#HDE2012 #rankingz

‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT SUPPORT@RANKINGZ.COM | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED

Harder100...

#HDE2012 #rankingz

‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT SUPPORT@RANKINGZ.COM | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED

#HDE2012 #rankingz

#HDE2012 #rankingz

#HDE2012 #rankingz

#HDE2012 #rankingz

Value...

#HDE2012 #rankingz

‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT SUPPORT@RANKINGZ.COM | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED

Value

Assumptions
✓ ✓ ✓ ✓
25% overlap 15% churn rate 20% profiel 25% catch ratio

#HDE2012 #rankingz

‘REPUTATION PERFORMANCE ANALYTICS’ | CONTACT SUPPORT@RANKINGZ.COM | (C) 2012 JIBE/DDMCA | ALL RIGHTS RESERVED

Contact
There are always questions and we are happy to answer them ...

Denis Doeland P: +31 20 4272880 M: +31 6 13520250 E: denis.doeland@ddmca.com L: linkedin.com/in/denisdoeland T: @denisdoeland W: denisdoeland.com W: ddmca.com

#EDMBC2012 #rankingz

Sign up to vote on this title
UsefulNot useful