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1. Hndustan Unilver Ltd 2. Lifebuoy : Hindustan Unilver Ltd 3. Dettol : This is like Xerox.

90% of the people dont know alternative for Dettol. There is one I know of called Savlon. And Lifebuoy has its own product but Dettol is the brand. 4. Horlicks 5. Tata Salt 6. Pepsodent 7. Britannia 8. Reliance Mobile : Bummer. It is not Airtel but it is Reliance Mobile. I am sure most of the brand value is coming from the name Reliance. 9. Close-up 10. Airtel 11. State Bank of India 12. Glucon D 13. Clinic Plus 14. Ponds 15. LIC : People dont ask if you have insurance. People ask if you have LIC. Most of it can be attributed to the closed economy of India where LIC is the only insurance company. 16. Fair & Lovely 17. BSNL 18. LG 19. Good Knight 20. Parle Products 21. Bisleri Again a Xerox moment. People ask for Bisleri water and then choose Aquafina or Kinley or whatever is availble. I did not know Bisleri was a brand until few years ago. 22. Tata Tea 23. Vicks : I cannot think of an alternative to this. 24. Pepsi 25. Ariel 26. Dabur 27. Frooti 28. Vodafone 29. Mirinda 30. Coca-Cola 31. Hero Honda 32. Bournvita 33. Maggi 34. Bata

35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. 51. 52. 53. 54. 55. 56. 57. 58. 59. 60. 61. 62. 63. 64. 65. 66. 67. 68. 69. 70. 71. 72. 73. 74. 75.

Tata Indicom Sony Thums Up Titan Surf Philips RIN Godrej Videocon Maaza Amul Samsung Johnson & Johnson Head & Shoulders Complan Sunsilk Samsung Mobile Phones Fevicol Iodex All Out LG Mobile Phones Limca Cadbury Fanta Rasna Zandu Balm Dabur Amla Onida Asian Paints Cinthol Moov Sony Ericsson 7 Up Hajmola Amrutanjan Balm Tide Pantene Vim Wheel Parachute Boroplus

76. 77. 78. 79. 80. 81. 82. 83. 84. 85. 86. 87. 88. 89. 90. 91. 92. 93. 94. 95. 96. 97. 98.

Boost Vaseline Mortein Motorola Maruti Rexona Dove Sonata Watches Sunfeast Nirma Crocin Medimix Ujala VIP Luggage Bank of India HMT Sprite Pears Boroline Big Bazaar ICICI Bank Nestle Bajaj Motorcycles.

Quite an interesting list. The only car brand to be featured in the list is Maruti. A good indication that car penetration is low and wherever it penetrated Maruti has done remarkably well. If we look at the individual sectors of telecom here are the top brands for telecom : 1. 2. 3. 4. 5. Reliance Mobile Airtel BSNL Vodafone Tata Indicom

Predominantly the top players in the telecom space. But the noteworthy thing is Reliance Mobile is a better brand than Airtel. This always beats me. How could that be? The only explanation I can think of is the brand value it already gets from Reliance.

For all the ZooZoo magic and the brilliant ad campaign Vodafone is behind BSNL in brand value. BSNL has a broader reach than Vodafone. Coming to the mobile brands, the top 5 mobile brands in India : 1. 2. 3. 4. 5. Nokia Samsung Mobile Phones LG Mobile Phones Sony Ericsson Motorola

No surprises in the list except for one. Spice Mobile as I have mentioned earlier is supposed to be the #3 in the market share in terms of units sold. That counts for something to the brand value and brand recall. It doesnt even feature in the list. Where are they selling? Other notable brands in the list which do not have the same kind of advertising space or reach and most importantly which are not consumer durables or FMCG are State Bank of India, ICICI Bank and Big Bazaar. Big Bazaar with its retail strategy has achieved quite a lot in the past 8 years. For a retail store to create a brand and make it to top 100 is no small feat. Which brand do you think is missing? And, which brand do you think should not be here? *Found this from EconomicTimes via

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