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Submitted to : Khatri Mr.sapan Kumar gupta 311021

By: pooja MBA (MM) 1 A2021

New Digital Media: Form of electronic media where data is stored in digital (as opposed to analog) form. It can refer to the technical aspect of storage andtransmission (e.g. hard disk drives or computer networking) of information or to the "end product", such as digital video, augmented reality or digital art. Florida's digital media industry association, Digital Media Alliance Florida, defines digital media as "the creative convergence of digital arts, science, technology and business for human expression, communication, social interaction and education". Online Media The term "media" is defined by the dictionary as the storage and transmission tools used for delivering data or information. However, nowadays media is often used as a synonym to mass media and news media. And media, along with everything else in this world, has evolved a lot, and when the Internet was introduced, media fitted perfectly in it, giving birth to the online media. Online Newspapers : Going online created more opportunities for newspapers, such as competing with broadcast journalism in presenting breaking news in a more timely manner. The credibility and strong brand recognition of wellestablished newspapers, and the close relationships they have with advertisers, are also seen by many in the newspaper industry as strengthening their chances of survival. The movement away from the printing process can also help decrease costs. Professional journalists have some advantages over blogs, as editors are normally aware of the potential for legal problems.

We are presenting a case study on a Media House Network18 Online which is a leading broadcast platform as well as active on Internet with various other branches.

About Network18 Online.

Network18 is one of India's leading full play media conglomerates with interests in television, print, internet, filmed entertainment, mobile content and allied businesses. Through its holding in Television Eighteen India Ltd (TV18), Network18 operates Indias leading business news television channels, CNBCTV18 and CNBC Awaaz. It also runs one of Indias largest Internet players Web18, as well as one of India's leading real time financial information and news terminals - Newswire18. TV18 has expanded into print with Infomedia18, an entity following the acquisition of Infomedia, India's leading player in the special interest publishing and printing operations space. Through its holding in ibn18 Broadcast Ltd (ibn18), Network18 operates in the general news and entertainment space with leading general news channels CNN-IBN and IBN7 and has launched IBN-Lokmat, a Marathi news channel in partnership with the Lokmat group. ibn18 also operates a joint venture with Viacom, called Viacom18 which houses the MTV, VH1 and Nickelodeon channels in India - as also Studio18, the Group's filmed entertainment operation and 'Colors', the country's leading Hindi general entertainment channel. Additionally, Network18 holds the Group's online & on-air home shopping venture, HomeShop18, its full spectrum events management venture, E18 and its sports management & marketing division, Sport18.The group recently launched Forbes India, the nation's first local edition of a foreign news magazine title and the world's most influential business brand, in collaboration with Forbes Media. In a pioneering foray into television distribution, the group has recently announced a strategic alliance with Sun Group, SUN18, the first truly Pan-India distribution company and slated to be one of the biggest distribution entities in the market.

CNBC-TV18 Is India's No 1 business media brand and reaches out to more people than any business daily, magazine or channel. The channel has single handedly created the business category in the Indian television industry. CNBC-TV18 today is clearly the last word in business news. CNBC-TV18 is a joint venture between

Network18 and CNBC, the global leader in business television. CNBC-AWAAZ AWAAZ is India's first channel focusing on consumer related information. AWAAZ has become the choice of the Hindi speaking affluent masses, small businessmen, entrepreneurs, and a cross section of people with varied information needs. AWAAZ is fast becoming the single authoritative source for making informed decisions on investing, saving, purchasing and career choices. A service of Network18 and Time Warner, CNN-IBN is India's first and very own world class English news channel, headed by one of the most credible faces of news journalism, Rajdeep Sardesai. CNN-IBN is a melting pot of some of the bravest minds and top reporting talent from India and across the globe. The channel has become the English News leader within six months of launch. The channel is committed to do whatever it takes to bring the viewer face to face with the truth.

IBN 7 has the most respected Hindi news team under the leadership of Rajdeep Sardesai and Ashutosh. IBN 7 has doubled its viewership within six weeks of launch and is set to become the leading Hindi news channel of the country. IBN 7 is redefining the news genre by providing hard news with an in-depth perspective.

IN.COM, launched on 21st July 2008, caters to the entire internet consuming audience, bringing it the latest and the best of news, songs, videos, products, games, and the worlds shortest email id. Within a short period of its launch, the site has emerged as India's leading general interest web destination (No.2 Indian Site, Comscore- Sep'08).

Moneycontrol is Asia's largest and the world's second largest financial and business portal. Moneycontrol with more than 150 million page views per month boasts five million users and one million registered users seeking information and guidance for all their financial needs and queries. This

end-to end financial vertical offers real time coverage of all the market movements, key expert insights and the intrinsic dynamics between the various market participants. IBNlive is India's leading and definitive news portal that provides dynamic online content including streaming video feeds from CNNIBN and IBN7, breaking news alerts, and video downloads on mobile phones for users on the go. A popular feature is IBNBlogs, where users can interact and share views and opinions with our journalists through regular online posts. Josh18 .com is the worlds biggest Hindi website. It was launched to provide a platform for new-age bi-lingual Indians across the globe, and to give them information in their own language. PowerYourTrade is a financial advisory portal, delivering a comprehensive mix of expert advice, stock news and analysis to investors and traders. This site has India's leading technical and fundamental analysts giving out daily trading calls, as well as long-term investment strategies. India's first and most credible commodities information and research service with more than 30,000 paid subscribers and six million page views a month, Commodities Control brings its users a deeper understanding of the Indian commodities space, with coverage of real-time market information and the interplay between the various market participants, through first hand access to prices from over 100 spot markets. The site was launched in 2000 by Walchand CricketNext.Com Limited and has been recently acquired by Network18 and also forms part of Web18. It offers volumes of information and opinion, not to speak of contests and loads of fun. CricketNext.Com recognises the fact that the medium allows ready interactivity. The interactive features include a daily poll question,

celebrity chats and discussion boards besides encouraging cricketizens to express themselves by writing in their own columns. is Network18's integrated technology media brand. It includes the website,,the Tech Shows on CNBC-TV18 and CNN-IBN, and in the near future, Events as well as a Mobile Platform. NewsWire18 Ltd is a part of Network18. NewsWire18 was formed by acquiring the staff and business of CRISIL MarketWire Ltd, India's first real-time financial news agency. Infomedia 18 Limited is India's leading print media company with strong market presence in diverse business areas spanning Business Directories, Magazine Publishing, Printing Services, B2B online SME marketplace and Publishing Outsourcing. The Company is the undisputed market leader in Yellow Pages and Special Interest Publishing and one of the most respected contract printers in the country. Infomedia 18 is well-placed to consolidate its position in this booming market with tremendous growth potential.

Partners & Co-associates

CNBC is the undisputed world leader in business news and information, providing viewers worldwide with insights, analysis and real-time access to market data and indispensable business information. With a global network that includes CNBC in the US, Europe, Asia Pacific and CNBC World, CNBC has a worldwide distribution of some 380 million homes.

In Asia Pacific, CNBC is headquartered in Singapore and is available in over 21 countries across the region and distributed to over 150 million households. CNBC Asia Pacific 's channels, include CNBC Asia, CNBC-TV18 (India), CNBC Pakistan and Nikkei-CNBC (Japan). CNBC also has a strategic alliance with China Business Network, a wholly owned subsidiary of the Shanghai

Media Group and a partnership with Etomato, one of the top business channels providing 24 hour business news and financial information through cable platforms in South Korea.

The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as broadband. CNBC content is also distributed on the 3G platform through selective markets. CNBC is also a familiar face in five and four star hotels in Asia Pacific. Business travelers and the mobile elite have access to CNBC through hotels offering it as a valued service to their business clientele.

Ownership Structure CNBC is 100% owned and managed by NBC Universal, which is the broadcasting unit of GE, the "World's Most Admired" Company in FORTUNE magazine's annual poll of executives (March 2006).

Target Audience CNBC's viewers are influential opinion leaders, managers, and high-level business decision-makers who play significant roles in shaping their company's destinies. They are frequent travelers for business and pleasure, have high disposable incomes and they enjoy a good quality lifestyle, high-end goods and services, and fine living.

Programming/Content Genre 24-hour business news and information providing live global coverage of financial news, market analysis, and economic and company insights. Coverage also features headline news from Asia and around the world. CNBC produces 8 hours live coverage from its Asia headquarters, every business day, more local production than any other pan-regional business or news network in Asia.

CNN International is the world's leading global 24-hour news network. The CNN International news network can be seen in 190 million television households and hotel rooms in more than 200 countries and territories worldwide, via a network of 38 satellites. Since September 1997, CNN International has been regionalized into five separately scheduled channels: CNN International Europe/Middle East/Africa, CNN International Asia Pacific, CNN International South Asia, CNN International Latin America and CNN International North America. FACTS:

CNN launched on 1 June 1980 with one TV network, 10 bureaus and 225 staff available to 1.7 million homes. Today the CNN brand comprises 14 cable and satellite television networks; five Web sites, including, the first major news and information Web site; two private place-based networks; two radio networks; wireless devices that provide news and information to mobile devices; and CNN Newsource, the world's most extensively syndicated news service. CNN has 36 bureaus, almost 900 broadcast affiliates and 7 production centers, including CNN's first fully integrated TV and Internet newsroom in Hong Kong. CNN's combined branded networks and services are available to more than 2 billion people in more than 200 countries and territories in seven different languages. CNN has evolved from a comprehensive acclaimed American news service into a worldwide brand that offers targeted regionalized services to international audiences worldwide. FULLY INTEGRATED NEWSROOM FOR THE ASIA PACIFIC. CNN's regional production center in Hong Kong is a fully integrated newsgathering and production hub, providing network programming,

newsgathering and on-line production for all of CNN's television, radio and new media services worldwide. Hong Kong also operates as the logistical and planning centre for the nine CNN bureaus located in Asia, namely Bangkok, Beijing, Hong Kong, Islamabad, Jakarta, New Delhi, Seoul, Sydney and Tokyo. The production center now produces and broadcasts 30 hours a week of programming including live prime time news and business programs CNN TODAY, WORLD NEWS ASIA, GLOBAL OFFICE and the popular chat show TALK ASIA. CNN's regional production center in Hong Kong is a fully integrated newsgathering and production hub, providing network programming, newsgathering and on-line production for all of CNN's television, radio and new media services worldwide.

Hong Kong also operates as the logistical and planning centre for the nine CNN bureaus located in Asia, namely Bangkok, Beijing, Hong Kong, Islamabad, Jakarta, New Delhi, Seoul, Sydney and Tokyo.

The production center now produces and broadcasts 30 hours a week of programming including live prime time news and business programs CNN TODAY, WORLD NEWS ASIA, GLOBAL OFFICE and the popular chat show TALK ASIA.


o CNN International can be seen in more than 190 million television households and hotel rooms, including over 31 million in the Asia Pacific, in more than 200 countries and territories worldwide, via a network of 38 satellites.

o Nearly 90 per cent of programs on CNN International are exclusively produced for the international feeds. Only about 10 per cent is derived from CNN/U.S. o CNN International has over 80 anchors and correspondents with over 20 different nationalities. o The Hong Kong and London regional production centers produce a total of 80 hours of programming a week for CNN International.

DIGITAL MEDIA The CNN Web sites are the world's leading news and information sites gaining over one billion page impressions every month. CNN Mobile, the first mobile telephone news and information service, is available globally.Updated 24 hours a day, seven days a week, CNN Mobile content includes breaking news; world and regional news; world business news, market updates and currency rates; weather temperatures and forecasts; world sports news and scores. Mobile operators can customize the content based on their subscribers' interests.

Lokmat Group is one of the leading publishing houses of India. It publishes newspapers in three languages Lokmat (Marathi), Lokmat Samachar (Hindi) and Lokmat Times (English). Lokmat is the No. 1 Marathi newspaper in Maharashtra with 11 editions and a circulation of 1.25 million copies. It is the 4th largest read newspaper in India with over 10.23 million readers. Lokmat Samachar, with 4 editions is the largest read Hindi daily in Maharashtra with over 0.9 million readers (Source: National Readership Survey 2006). Lokmat Times has 2 editions. These publications are printed out of 11 plants spread across the state. Lokmat Group also has a magazines division Cymbal Media, which launched its first international magazine called G2 The Global Gujarati, a high-end lifestyle title, in January 2007. In a short span, this magazine has caught the attention of global readers and advertisers. Lokmat Group also makes its content available for the Global Marathi diaspora through its web edition and an e-paper edition, visited by millions from around the globe. For more information, please visit

Forbes Media encompasses Forbes and, the number 1 business site on the Web that reaches 18.6 million people monthly. The company publishes Forbes and Forbes Asia, which together reach a worldwide audience of more than 5.4 million readers. It also publishes ForbesLife and ForbesWoman magazines, in addition to local licensee editions in China, Croatia, Israel, Japan, Korea, Poland, Romania, Russia and Turkey. Other Forbes Media sites are:;;;;; and the Business and Finance Blog Network. Together with, these sites reach nearly 40 million business decision makers each month.


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