PIN Quarterly Newsletter

July – September 2012

Total New Sources: 10,473
10,473 new people became sources for PIN newsrooms. Of these, 4,502 people are now sources for Global PIN – all Standard PIN partners have access to search and query these new people.

Total Queries Sent: 304
PIN newsrooms published 304 queries this quarter. These queries garnered a total of 6,761 submissions.

* PINfluence tallies reflect the number of pieces of content informed by PIN at each

newsroom, as reported by logging PINfluence in AIR. If your newsroom is not listed and you feel it should be, it could be because you have not filed PINfluence for all PIN-informed content.

Total PINfluence: 201
16 partners reported PINinformed pieces of content, producing a total of 201 pieces of PIN-informed stories, interviews, or events from the PIN community, down from last quarter’s  258  pieces.  

The PIN Community
PIN trends, demographics, performance and health: This election season, many PIN partners are publishing queries related to voting, election tensions and the state of our nation – watch the Partners blog to see what and how your fellow partners are covering this. Across the PIN Community, the top queries (by responses) were: APM newsrooms o APM’s  How do political divisions affect your relationships? – 531 responses o MPR’s  Where do you stand on voter ID? – 261 responses o Marketplace’s  Union Members: Are unions still necessary? – 251 responses Partner newsrooms o NPR’s    Giving up the job hunt – 235 responses o WAMU’s  Looking  for  America’s  next  great  policy  ideas – 177 responses o The  Wichita  Eagle’s  Tell us your thoughts on fluoridation of drinking water – 163 responses

Total New Partners: 3
Three organizations joined PIN – KUT in Austin, WFYI in Indianapolis, and Allegheny Front in Pittsburgh.

July – – September 2012 July September 2012

Query and email activity this quarter
Throughout this quarter the entire Network saw growth in the number of query responses, which could signal a number of things – more relevant source targeting, more exposure of queries, better question composition or improved trust.

PIN’s  very  own  Budget Hero: Election Edition re-launched this quarter to capture the policies discussed by the candidates and Congress. It is a fun-to-play online game that helps people understand the federal budget and the financial and social tradeoffs of various policy proposals, including those championed by President Obama and Governor Romney. 
 Since its creation in 2008, the game has been played more than 1.3 million times, and 75% of players complete it, spending an average of 7.5 minutes playing. The latest version features 27 new policy cards and a Spanish language intro. Budget Hero makes great companion content for your own stories on the election, the federal budget, and other fiscal issues. Plus, as a PIN partner, you get direct access to all players who sign up for PIN via the game when  using  your  own  “refid”. See how to do that here.

Whatever the reasons, higher responses mean that newsrooms have greater variety and options to draw upon in their content creation. Likewise, September saw the highest number of emails sent and the highest number sent per query, perhaps also leading to the higher response rates.

APM Editorial Team Update
Jeff Severns Guntzel and Samara Freemark from the APM PIN editorial team will be in Phoenix the week of October  22  reporting  stories  on  the  long  wait  times  for  veteran’s  disability  claims,  following  up  on  the  release   of the Center for Investigative Reporting map that was shared with PIN partners a few weeks ago. Stay tuned for information about the multi-platform  content  coming  your  way  in  time  for  Veteran’s  Day   programming.


July – – September 2012 July September 2012

How do you self-identify your ethnicity?
Sources informing stories at partner newsrooms often have the option of providing demographic information so that journalists can send relevant questions their way. Here at PIN Central, we have spotted what we think is an interesting element to this: the way people describe their race/ethnicity. PIN queries ask this question in an open-ended way that allows respondents to write how they view their own ethnicity or race, instead of selecting an option from a drop-down menu of choices. Twenty-one percent of sources in the PIN have answered this question. A selection of those responses are below.

Highlights from PIN newsrooms
1. KPCC hears reactions from American Muslims after an anti-Muslim  film’s  release 2. Campaigns seem to suit politicians more than voters the St. Louis Beacon finds 3. Michigan Radio edits  a  source’s  story she recorded on SoundCloud about childrearing 4. MPR asks people to share campaign materials – and then fact checks them 5. Sources identify hazardous areas for pedestrians and The Bay Citizen maps them 6. Residents’  views on smaller government inspire reporting at WAMU 7. APM’s  PIN  has  an  open  reporter’s  notebook on medical interpreters

More than 420 people have told us that they are “human”!  Likewise,  people  share  with  us  that  they   are mutts (119), alien (1) or just American (400). In fact, according the U.S. Census Bureau, 7 percent of people in America who responded to the 2000 census — that’s  20.2  million  people  — reported that  their  family  origins  were  “American.”   We all see responses like this on an almost daily basis, and we’re left wondering: What does it mean for us as journalists — but also as humans? Is ethnicity still a relevant descriptor of an individual in assessing what questions to ask them or do people associate more with other aspects of who they  are?  We  don’t  have  the  answers,  but  we  do think this opens up a very interesting discussion of identity – one that we would love to see a query on!

8. Sources for Harvest Public Media help tell the personal side of the drought 9. Gun owners in PIN explain handgun permit distribution for MPR 10. WAMU asks PIN sources to weigh in on the upheaval at UVA 11. More highlights on the PIN Partners blog


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