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Part I – General Features (1) Aspects to be probed a. Demand details b. Product details c. Technology details d.

Investment details and other e. Other general points like i. Public policy ii. Role of....... iii. Environment impact (PESTEL) iv. Energy requirement v. Key ingredients for success (2) Structure (Industry Structure) a. Number of players b. Market Share c. Installed capacity d. Nature of competition (Eg Monopoly, oligopoly, etc) e. Product differentiation practices f. Barriers in industry i. Exit barrier ii. Investment size iii. Gestation period iv. Sources of entry barrier (Read material on Michiel Portor’s 5 force model, eg economies of scale, experience, etc) (3) Industry Environment a. Is it emerging? Is it declining? Or it is fragmented? (4) Industry Attractiveness a. Industry potential? b. Growth? c. Profitability of industry? d. Basic determinants of demand? e. Future pattern? f. Barriers in industry? g. Forces shaping the competition? (5) Industry Performance (6) Industry Practices In terms of 4Ps (from marketing strategies), Legal tactics, your business policy (including marketing, finance, HR, etc), (7) Emerging trends Emerging trends (eg recent growth pattern / trends in Automobile industry), predicting likely future pattern in the industry.

their competitive advantage. their value chain (ref: theory of Michel Porter on value chain) l. channel. capacity and territory of operation b. product differentiator i. their strategies and program (4Ps) f. #KRAs General Management Marketing Management Finances (working capital. their SW (Strength and weakness) in product. competencies. in bound logistics m. marketing organisation g. dominance in which region or focus on which area h. exit barrier k. size. Competitor grid eg. their expense curves j. their product objectives e. R&D. their conduct in pricing behaviour. their concentration. product promotion. different ratios. their product sources c. allocation pattern. their sales in each segment and product. extent of vertical integration. new product introduced in market and lastly o. etc) Operations : : etc Maruti Hyundai Honda Ford n. changing product prices. entry barrier. competitors cost structure. logistic. firms position in industry . competitor’s market share. d. their cash cow.Part II – Competition (1) Nature and intensity of competition 5 Forces – shaping the strategy (2) Proper analysis of existing competition Analysis of each individual competitor and drawing profiles of each competitor a. sales force. extent of global reach.