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Logo Style Guide

Ecumenical Center and International Residence


An intentional living-learning community for students and visiting scholars from around the world

ECIR

Chloe Prince 2012

Color Palette Guide

International House Ann Arbor


CMYK 0/100/100/0 CMYK 7/7/86/0 CMYK 25/0/92/0 CMYK 92/66/4/0 CMYK 61/50/51/20

h
RBG 202/218/63

RBG 237/28/36

RBG 241/221/67

RBG 28/96/167

RBG 100/103/103

Typeface Guide

News Gothic MT Regular


ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdef ghijklmnopqrstuvwxyz 1234567890

News Gothic MT Italic


ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

News Gothic MT Bold


ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Scalability Guide

International House Ann Arbor

International House Ann Arbor

h
5 3

1 0.5 logo only

International House Ann Arbor

h
3

Free Space Guide

International House Ann Arbor

h
1/4 x

h
4

Color Conversion Guide

International House Ann Arbor

International House Ann Arbor

h h

International House Ann Arbor

International House Ann Arbor

h h

International House Ann Arbor

International House Ann Arbor

T-shirt Design Guide

International House Ann Arbor

If the t-shirt is 20 inches wide based off the grid (1box ~ 1 inch), then the logo should be 4 width x 5 height

Design Process
Process:
In brainstorming ideas for this logo, I thought about key words from the name of the group and the client brief provided. I thought of global, house, Ann Arbor, living, learning and started drawing logos with those key images that were in mind. After getting second opinions, I decided to go with a sketch that involved the letter h as a house.

Logo:
The logo has several components to it, but I still tried to maintain simple imagery. The lower case h, is to resemble the frame of a house, and the A inside it, is to represent Ann Arbor and resemble a door. I then thought about living and added the cloud and the sun to show a happy, welcoming weather around the home, the underline green grass, I wanted to paint a picture of the environment around the home. Lastly, I added the squirrel, because they are a popular symbol of Ann Arbor in specific.

Colors:
The colors are based off the logo of the larger society of Internaitonal Houses Worldwide, which the current ECIR is just one city of that organization. The client specified that they liked this logo, so I choose to use the same colors. Also because I felt the triadic theme had nice contrast between each of the colors. If all the different nations and cities used these same colors, it would help add some consistency to the group as a whole and add reconizability for all the houses.

Typography:
For typography, I decided by looking through the fonts and testing them until I found one that had easy readibility, was sleak and simple, with a hint of friendliness and had an assymetric lowercase h for the center of the logo. News Gothic MT, had all the right qualities.