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MACRO ENVIRONMENTAL ANALYSIS
ECONOMICAL: Financial support to provide work for employees. Financial support to buy raw materials Financial support to rent a place where the company was housed.
TECHNOLOGICAL: The equipments and machines necessary to transform the raw materials. The promotion of the product by internet and telecommunications. Try to automate the process to transform the raw materials.
SOCIAL: The place where we offer the product. The way that we introduce the product to the market. The relationship with the employees. The relationship with the customer.
POLITICAL: Product specifications suitable Try to obtain ISO 14000 to ensure the quality of our product.
MICRO ENVIRONMENTAL ANALYSIS
SITUATION OF THE COMPETITION The competition is so hard because there are lots of establishments that provide this service. BEHAVIOR OF CONSUMERS The behavior of consumers depends of the likes of the people. POTENTIAL COMPETITORS Playing Field MIRAFLORES Playing Field TIKAL-FUTURA
Innovative: We are always innovating our processes. customers and suppliers. Commitment: We have a strong commitment to our customers and suppliers. ensuring support and security. .MISION Fun of people of any age who can down to dance and laugh in a big way. VISION For the year 2014 are recognized as a company that provides a variety of fun games and dance to all kinds of people regardless of age and social class. VALUES Respect: We deal in maintaining harmony among coworkers. always faithful to the service. Disclaimer: For us it is important to take our actions so we have clear impact we generate what we do. Honesty: Essential value in our organization to move in an atmosphere of trust and harmony.
. With the dance companies studying the fashion music. OPORTUNITIES Strategic alliance with companies engaged in fun games. Low prices WEAKNESSES The time to have the product. SO STRATEGIES Take advantage of the strategic alliance with the companies engaged in fun games in order to Win contract with them.STRATEGY SWOT MATRIX SO Use strengths STRATEGIES to take advantage of the opportunities. WO Overcome STRATEGIES weaknesses by taking advantage of the opportunities. There are recycle materials. STRENGHTS The raw materials are cheap. WO STRATEGIES With the strategic alliance with the companies engaged in fun games studying customers to know their needs. Lack of design. The quality of the raw materials. Use the strategic alliance with the dance companies to for advice to win customers. Strategic alliance with dance companies. ST Use strengths STRATEGIES to reduce threats WT Minimize STRATEGIES weaknesses and reduce threats.
The others weaknesses and threats are attacked with the ST and WO strategies. The necessities of the people. .THREATS The competition of ST STRATEGIES another fun game dance companies. WT STRATEGIES In order to have a bigger range of designs to table dance we can ask for advisers maybe from someone of the design career in college. by show all the differences and the advantages presenting our product. We can compete with the other companies.