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Program Implementation for I on the Run

Implementation Plan by: Elizabeth Barrett Lindsay Witt Tyson Hofeling Allison Eliason

1. Marketing Plan and Strategies

This program plans to use social networking websites, posters on and around campus, and word of mouth amongst students to promote and gain participants. These marketing strategies are the first ones that campus organizations think to use. Unfortunately, this programs marketing plan contains nothing that makes it stand apart from the other campus advertisements, resulting in their marketing being overlooked. These ideas should be utilized with other marketing strategies. They will not be successful without other outlets. Other options could be to set up informational booths on campus and organize student "ambassadors" to spread the word in their own classes. Another idea to consider would be to take their target population and separate them into categories so they can develop and use more specific targeting. Such as targeting the men for football, etc.


Identifying & prioritizing the tasks to be completed

Task List:
Program Develop rational Conduct needs assessment Develop goals and objectives Create intervention Assemble resources Get necessary approvals from the schools activities program office Positions- Post job openings, interview, hire, train, create lessons, purchase material, schedule space, registration period. Pilot testing Phase 1-3 Evaluate Reconstruct goals and objectives Total implementation

Marketing Promote the program Flyer's & Posters- Design, get approved, plan placement Radio advertisement- Create, get approved, plan schedule Social networks- Create social medium, invite friends, update weekly Opening Social (program kick-off)- Plan, schedule, purchase materials advertise, set up Awards- Identify items, timeline, and qualifications, purchase award, give them out.

3. Management Personnel Those in charge of the program as specified in the plan are as follows: 1. Program Manager This person organizes the student volunteers, ensures the program meets BYUI standards, is responsible for planning the opening and closing socials, and scores the team's points. 2. Nutritionist This person teaches the weekly classes on nutrition. 3. Group Leaders These are volunteer positions. These people will motivate their team to continue to participate as well as help those to find transportation who may need it. 4. Student Leaders These students will be responsible for directing the program on the every- day level. We as the implementation team think additional personnel would be useful as follows: 1. Accountant Responsible for budget, spending, ordering supplies, and any other responsibility that involves the collecting, organizing or spending of program money. 2. Researcher Responsible for conducting surveys, reviewing secondary data, and reporting findings to program manager. This position will help the program planners know how they should be targeting their audience and what the student's perception of their program is. The researcher position could be developed as a non-paid internship through the University.


Putting the plans into action

Implementation Plan: *** Assemble resources*** Get necessary approvals from the schools activities program office Positions- Post job openings, interview, hire, train, create lessons, purchase material, schedule space, registration period. ***Promote the program*** Flyer's & Posters- Design, get approved, plan placement

Radio advertisement- Create, get approved, plan schedule Social networks- Create social medium, invite friends, update weekly Opening Social (program kick-off)- Plan, schedule, purchase materials advertise, set up Awards- Identify items, timeline, and qualifications, purchase award, give them out. With promotion it is important that the campus resources are used such as; design, ICOMM, photographers, shows (Guitars Unplugged), etc. ***Testing*** Pilot testing- This will involve a group of evenly distributed freshmen- seniors who participate in the program from conception to total implementation. They will see the changes from evaluations that come from phasing the program in and will provide realtime, target population, feedback that will aid in the shaping of the program to best meet their needs. The hope being that their insight will be true reflections of the targeted population at BYU-Idaho. Phase #1- Conceptual. This phase will mainly focus on T.P. perception of the program on a purely conceptual level. We will get feedback useful in the fine tuning of the program to meet the T.P.'s needs. A group of Freshmen - Seniors will be presented the program conceptually and be asked to evaluate it. Their feedback will go into developing the program, especially the marketing of the program Phase #2- Experimental. A group twice as large as and including the phase #1 group will be exposed to the marketing pitches of the program via flyers, posters, and mockradio advertisement and will be asked to rate their enthusiasm for or desire to attend oncampus activities both before and after exposure to marketing campaigns every week. Once again, feedback will go back into the program and change to better meet the needs of the T.P. Phase #3- Outcomes. This phase will involve all of the students at BYU-Idaho the semester before the program officially launches. Flyer's will be given out, posters put up and radio advertisements played for 2 weeks in March. Then after 2 weeks we will evaluate and see how much of the target pop. really responded to the advertisement to promote existing BYU-Idaho programs. If the effectiveness was not as expected a reevaluation will be in place to see what changes can be made to increase promotability for the semester of this programs implementation. Why we choose this implementation plan? The program as outlined is essentially a marketing program for existing BYU-Idaho activities with the main goal of promoting BYU-Idaho's programs and not their own

program. Because the program is to promote another program what we have here is really just a marketing plan with an additional nutrition class every week. As outlined the group only plans to market this for the first 2 weeks of the semester. With so much riding on so little marketing we felt that every possible opportunity to improve the effectiveness of the marketing of the program needed to be utilized thus the use of both phased in and pilot testing. Also we have constant evaluation and reconstructing going on all year long so that if the program were to continue from semester to semester it would hopefully improve.

5. Ending or Sustaining Program The intervention calendar isnt very specific. The program is only two and a half months long, and they have nutrition workshops once a month. The calendar doesnt have anything to do with the goal of their program, to get people more aware of the programs and classes provided on campus to help them get involved. So, because of that, it should just end in July since it doesnt even meet the goals and the point of their program. They set four goals for their program. They were: to increase the wellness of BYU-Idaho students, to raise self esteem and decrease depression among university students, connect students to the programs and to each other, and to raise awareness and use of the exercise programs that are offered on campus. The goals are good, but their objectives are all repetitive. All of them talk about the same things over and over again. Their objectives have a lot of potential, but they most of them arent anything different then what they already have in place on campus, and those things already arent very successful. Most of these objectives are short term in nature, just lasting till the end of the semester. The objectives of making them more aware of the programs on campus, connecting them with students who are interested in the same activities, and giving them incentives for finishing the program (which Im not sure what exactly they have to finish), all end at the end of the two months that this is in place. I dont think that these goals could effectively be reached or accomplished with the program that they have put together. The target population cannot be served to the fullest extent necessary with this program. There isnt anything that changes what is already happening on campus. There are more classes that they want to hold but that is just one more class that publicity will have to be put together for, and that the students are going to need to be aware of. There are so many things on campus that just arent well publicized, and their goal is to make the students more aware of everything that BYU-Idaho offers. It is a good idea, but they are doing it by just adding more classes, and using the same channels of communication that are already in place. It looks like the budget will last those few months while the program is in place. They have a lot more money than they used in the budget it looks like. So if they go over their projected budget, they will still have quite a bit of money to pull from if emergencies or something comes up. I think they should use that money to improve their program and think more outside the box so that they can further improve their program and the ideas that they have for it. The interventions will definitely help to educate the target population in healthy eating. My concern is that they dont have anything thats new that would really get us more excited and aware of

the activities that the campus offers. Its good that they are trying to use the resources that are already available to them, but it is going to be difficult to institutionalize the healthy behavior in the individuals who arent already aware of the many different options on the BYU-Idaho campus that are there to help improve their health. This is a program that could be sustained down the road if it was improved. This program is pretty much already in place on campus, and it has been a little successful so far, so I think that as long as there are continual improvements, this program, or one similar to it could last a long time. This program could possibly partner with many different organizations off campus that could improve the effectiveness of this program. They have so much money, and they could even come up with more money to get influential/powerful people and companies to come and help provide things for this program. People like the American Red Cross, American Heart Association, or the Center for Disease Control could possibly come in and do forums, or provide incentives or other gifts for those students who reach a certain goal in their health. They could do more with different types of publicity channels on campus to get the word out more. They could even work hand in hand with the SRC and get more advanced programs put into place for students in the future. The resources that are already put into place for this program are the activities and the health and wellness programs on campus. They have so many different types of activities and workshops and things that this program is pulling from and that is really good. One of the main strengths of this program is that they are using a lot of programs and resources that are already in place. That will cut back on their workload and their costs. The program that they have put together is a program that is basically the same as those that the school already has, so between those that are in place and the new ideas that they have, their program should be able to keep going for quite a few semesters. I think that they need to pull from other resources just for more ideas. They need to think more outside the box and expand and enlarge their program so that it is different then what is already here, but it still uses those tools to help their program take off, and start off strong. I think if it was not as similar as what was already going on here on campus then they could get more people excited and interested in what they have going on in their program.

I on the Run Kick Off Event! Date: June 15 and 16, 2011 Time: 2:00- 4:00 pm Where: BYUI campus The Kick Off Event! is going to be on two days to allow students with busy schedules opportunities to make it. We are hoping that with this event we can provide a lot of exposure to peak curiosity and interest in existing wellness activities at BYU-Idaho. It will feature several fitness activities, healthy eating and information booths. This event will give people a chance to participate in the fitness activities that are part of the program. They can sign up at every activity sight as well as each booth. To sign up, they will need to have their name, I number, and what team they want to be a part of.

BoothsTwo booths will be placed in the MC, both upstairs and downstairs. These will be placed in high traffic areas where many people will see them. They will have pictures of facilities to be used and fitness activities in the program. The program is designed for people to be in teams and this will be clearly explained and illustrated. The incentive of this program is an i-pod, which is won by the team with the most points earned from activities. We will advertise this by having them at the booth. The booth will also have healthy snacks, such as fruit and veggie trays as well as free water to give out. ActivitiesThere will be several activities going on around campus in areas that will attract a lot of people. At each site there will be Gatorade provided, as well as healthy snacks (frozen yogurt, trail mix, fruit smoothie, water, yogurt parfait). Every fitness activities will be 30 minute long, providing several opportunities for people to attend. Each of the classes will be taught by one of the fitness instructors from the Wellness Center. Featured activities and locations: Spinning Class in Taylor Quad (bring bikes up from Hart) Yoga in the Romney Quad Zumba in the MC ballroom Rockwall climbing in the Hart parking lot Cross fit activities in the Hinckley gym Volleyball in the BYU-Idaho Center gym Water aerobics in the Hart swimming pool After the final activity on the 16 will be the I-RUN. Participant will meet up at the outdoor track and run a course around the campus, ending at the track.