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THE SOFIA CORPORATE COMMUNICATIONS EXPERIENCE
Dear Colleague,
After Zagreb, Belgrade, Dubai, Prague, Moscow, Baku and Almaty, the Corporate Communications Experience is finally coming to Sofia from 28 February – 1 March 2013. Featuring presentations by some of the world’s biggest PR experts, the Sofia Corporate Communications Experience will enable you to create a cutting edge PR and communications strategy in times of economic certainty and recession. The Corporate Communications Experience in the past two years has become Europe’s most talked about communications event. First held in Belgrade in March 2010, as of today, the event has been visited by over 2000 delegates in five different countries. For our Bulgarian edition we have gathered a speaker panel whose work is changing the global PR world. Patrick Jephson - Princess Diana’s Private Secretary, Mary Jo Jacobi – the world’s most acclaimed PR expert, Colleen Harris – the official spokesperson for William and Kate’s Wedding and Donald Steel – BBC’s crisis experts are only some of the speakers scheduled to speak at this groundbreaking event. They will be discussing the world’s hottest PR challenges and trends such as: • • • • • • The importance of reputation management for Senior Managers and CEOs Crisis management and communications Internal communications and employee engagement Corporate Social Responsibility and Sustainability Social Media and PR PR measurement

What makes this event different from any other PR and communications events is that all presentations are interactive and practical. By attending the Sofia Corporate Communications Experience you will be able to gain knowledge that you can easily implement once you go back to your office. We urge you to register as soon as possible and take advantage of our early bird price. To register please visit our website www.thepworld.com , send an email to register@thepworld.com or simply call us on +3892 5 111 350. If you are interested in sending a group please let us know and we will create a special package to fit your company’s budget. See you in February in Sofia. Kindest Regards, Kosta Petrov Chief Experience Officer The P World Proud Organiser of the Corporate Communications Experience

BECOME A SPONSOR AT THE SOFIA CORPORATE COMMUNICATIONS EXPERIENCE
At the P World we are all about creating unique experiences for our customers. By supporting The Corporate Communications Experience you will be in direct contact with your target market and generate business for your organisation. By being part of this event you are guaranteed to be noted and put on the business map. As a sponsor you will benefit from a dedicated PR campaign in the build up to the event and our unparalleled direct marketing campaign where your solutions are promoted extensively across the region through targeted e-shots, hard copy mailings and our experienced telemarketing team. At the event itself our job is to personally introduce you to senior buyers, influencers and decision makers through pre-arranged one to one meetings, networking events and keynote speaking opportunities. We have an experienced and thoroughly professional team here that will ensure we generate real ROI for your company. For more information on how you can get involved in this event as an exhibitor or a sponsor, please email Kosta Petrov on kosta.petrov@thepworld.com

SPEAKERS
We have traveled the world to assemble the best PR and communications experts. By attending the Sofia Corporate Communications Experience you will be able to hear groundbreaking presentations by the following world class experts: Patrick Jephson Former Private Secretary Princes Diana Author, Shadows Of A Princess UK Mary Jo Jacobi Consultant, Corporate Director and TV commentator Former Presidential Advisor And Corporate Chief Reputation Manager BP America, Royal Dutch Shell, Lehman Brothers, HSBC Holdings USA Stephen Jolly External Affairs And Communications Director Cambridge University UK

Alan Oliver Director External Communications Nationwide UK

Zoë White Director, Global HR Communications and International Public Relations The Hertz Corporation UK

SPEAKERS
UK

Donald Steel Former Chief Communications Advisor BBC World’s Most Renowned Crisis Expert UK Thierry Nicolett Global VP Press Relations Schneider Electric France

Colleen Harriss Official Spokesperson William and Kate’s Wedding Former Press Secretary HRH Prince Charles, William and Harry, UK Andre Manning VP Global Head Of External Communications Royal Philips Electronics Netherlands

Frederique Depraetere Director For Brand PR /Communications EMEA Goodyear Dunlop Tires France

FACTS ABOUT THE CORPORATE COMMUNICATIONS EXPERIENCE
• 2380 delegates have attended the Corporate Communications and PR Experience in Skopje, Belgrade, Zagreb, Tirana, Prague, Moscow, Dubai, Baku and Almaty 123 speakers from the world’s biggest companies have spoken at the event including eBay, Yahoo!, Gazprom, University of Greenwhich, BBC, Levi’s and Microsoft. 146 media companies have reported on the Corporate Communications Experience The largest Corporate Communications Experience event was held in Belgrade in March 2011 with over 600 delegates The Corporate Communications Experience was the first ever global PR event in all of the countries where it has been hosted

• • •

DAY ONE 28 February 2013
08.00 09.00
REGISTRATION AND MORNING COFFEE CHAIRMAN’S OPENING REMARKS

09.15 KEYNOTE PRESENTATION

SHARING IN 45 MINUTES WHAT I LEARNED IN NEARLY 40 YEARS IN REPUTATION MANAGEMENT Mary Jo Jacobi Consultant, Corporate Director and TV commentator Former Presidential Advisor And Corporate Chief Reputation Manager BP America, Royal Dutch Shell, Lehman Brothers, HSBC Holdings USA
Mary Jo is formerly Executive Vice President at BP America & Gulf Coast Restoration Organization. Previously she led reputation management and public affairs for Royal Dutch Shell, Lehman Brothers, HSBC Holdings and Drexel Burnham Lambert, and she devised and executed the award-winning global brand strategies for both Lehman and HSBC. In the public sector, in 2005 Mary Jo was appointed a Civil Service Commissioner by Queen Elizabeth II. She is also a member of the Foreign and Commonwealth Office’s Wilton Park Advisory Council, whose supporting foundations in the US and UK she chairs. She was appointed Assistant Secretary of Commerce (Minister of State) by President George H W Bush and was Special Assistant to President Ronald Reagan, who also appointed her to his Advisory Committee on Trade Negotiations. Her career began in Washington on the staff of the US Senate Commerce Committee.

10.00

THE IMPORTANCE OF REPUTATION FOR CEOs AND SENIOR MANAGEMENT Patrick Jephson Former Private Secretary Princes Diana Author, Shadows Of A Princess UK

Born and raised in Ireland, Patrick has a masters degree in Political Science from Cambridge University. Commissioned into the Royal Navy, he served at sea and ashore all over the world before being selected for duty in the Royal Household. For eight years he was Equerry and the first and only Private Secretary (Chief of Staff) to HRH The Princess of Wales. He was appointed Lieutenant of the Royal Victorian Order (LVO) for personal service to the Sovereign.His work for Princess Diana involved daily contact with officials at all levels up to head of state. He organised Diana’s public duties and journeyed with her to destinations on five continents encountering personalities as diverse as Prime Minister Margaret Thatcher, President George H W Bush, Mother Teresa, Luciano Pavarotti and the Emperor of Japan. After Princess Diana’s death he took up full-time writing, his first book Shadows of a Princess becoming a New York Times bestseller.

10.45

EFFECTIVELY MANAGING REPUTATION ACROSS DIGITAL & SOCIAL MEDIA TO BUILD A POSITIVE ONLINE BRAND Stephen Jolly External Affairs And Communications Director Cambridge University UK

Stephen Jolly is a Fellow of Clare College, Cambridge; a Fellow of the Cambridge Judge Business School and since 2005, has been Director of External Affairs & Communications for the University of Cambridge. He was educated at Christ's College, Cambridge, the University of Sussex and the University of British Columbia, Canada, where he held both a Commonwealth Scholarship and a Killam Fellowship in the late 1980s. A former instructor at the British Defence Intelligence & Security Centre, Chicksands, he was a Visiting Fellow in Psychological Warfare at the International Centre for Security Analysis, Department of War Studies, King's College, London (1999–2002). Jolly is a member of the Cambridge University Military Education Committee and an honorary Captain in the Cambridge University Officers' Training Corps (CUOTC), whose alumni are known colloquially as Light Blue Volunteers.

11.30 12.00

NETWORKING AND REFRESHMENT BREAK

HOW MARKETING AND PR SHOULD WORK TOGETHER TO MAXIMIZE GLOBAL BRAND PRESENCE Frederique Depraetere Director For Brand PR /Communications EMEA Goodyear Dunlop Tires France

12.45 CASE STUDY FROM NATIONWIDE:
CRISIS MANAGEMENT IN A SOCIAL MEDIA WORLD Alan Oliver Director External Communications Nationwide UK

Alan oversees Nationwide’s Policy & Public Affairs and Media Relations teams. He is responsible for formulating the organisation’s response to emerging market and regulatory issues, as well as engaging with the media to ensure they understand Nationwide’s approach and rationale towards its customers and business operations. He has held this role since 2005, and prior to this has had a long and varied career with the Society, covering a broad range of areas including the retail network, finance, internal communications and corporate responsibility.

13.30

LUNCH FOR SPEAKERS AND DELIGATES

HOW SCHNEIDER ELECTRIC DOES IT!

14.30 THE ONGOING DEBATE ON PR MEASUREMENT:
Thierry Nicolet Global VP Press Relations Schneider Electric France

Thierry Nicolet has been leading the Press Relations activities of Schneider Electric for over 4 years now, covering 50 countries, and managing a 5 million euros budget. With 10 employees globally to manage a network of local Marketing Communications Managers, PR Managers and over 40 PR Agencies, he made the company's world wide impressions triple in the past 4 years. This wide scope of responsibilities has given him an extensive proficiency in Marcom demand drivers which he now uses to support Schneider Electric’s strategies, messages and solutions introductions.

15.15

HOW TO MAKE MY FIRM OR CLIENT COMPANY BARCELONA PRINCIPLES COMPLIANT? Andre Manning VP Global Head Of External Communications Royal Philips Electronics Netherlands

Andre Manning is an experienced and results oriented communications leader who has held various international communications leadership positions within Philips. During the late nineties he lived and worked in Prague, Czech Republic to build up a communications network in Central & Eastern European. In 2001 Andre moved back to Amsterdam to join the corporate media relations team and worked on financial and strategic communications. Three years later his role expanded to lead a team overseeing all communications for the Philips Netherlands organization while he also served as the Deputy Head of Philips’ global media relations team. In 2005, Andre and his family were asked to move to the United States to work in New York at the US headquarters of Philips. Within two years he successfully improved Philips’ reputation in the United States and two years later he became the global communications head of for the USD 10 billion global healthcare business, headquartered in Andover, Massachusetts. Under his leadership his team managed to improve the quality and the quantity of the healthcare communications outcome for three consecutive years. In the summer of 2009 Andre moved back to the company’s headquarters in the Netherlands to lead the network of 50 communications professionals around the globe. In his new position he is the communications advisor of the Philips Board of Management while he improved the efficiency, effectiveness and accountability of the function and introduced a new PR agency, ncluding a new PR measurement system, within the first months after his arrival.

16.00

NETWORKING AND REFRESHMENT BREAK

16.30

ANALYZING ALTERNATIVE APPROACHES TO EMPLOYEE ENGAGEMENT Annemie Ress Former Senior Director HR eBay & PayPal Europe UK

17.15

17.15 INTERNAL COMMUNICATIONS:

WHAT ARE THE WINNING STRATEGIES FOR EMPLOYEE ENGAGEMENT? Zoë White Director, Global HR Communications and International Public Relations The Hertz Corporation UK

18.00 CLOSING KEYNOTE / THE SHIFT IN PERCEPTION:
Colleen Harris Official Spokesperson William and Kate’s Wedding Former Press Secretary HRH Prince Charles, William and Harry

THE BRITISH ROYAL FAMILY - FROM PRINCESS DIANNA’S DEATH TO WILLIAM AND KATE’S WEDDING

With more than 25 years’ experience ranging from the British Royal Household, via Downing Street, to international NGOs, Colleen Harris has a strong track record of working in high-profile media and communications roles. This professional experience is complemented by a broad portfolio of trusteeships and non-executive director roles in the arts, education and health. Colleen held a senior communications position in the Prime Minister’s Office before being appointed Press Secretary to HRH the Prince of Wales, and was the first Black member of the Royal Household. She handled the media for The Prince of Wales during some of the most turbulent years, and also media-managed the emergence of Princes William and Harry into the public eye. Her career has included senior posts in the Deputy Prime Minister’s Office, and the Cabinet Office as well as in non-departmental Public Bodies. She has worked in Britain and abroad as a consultant with private companies, non-profit organisations and UN agencies, including the World Health Organisation. Colleen’s work in a wide variety of contexts has taught her about managing individual reputations, as well as how to use brand-development techniques to help clients identify and take full advantage of their strengths and skills –equipping them to define their own public profiles, and achieve personal and business success. Colleen’s board-level and executive experience has given her a good appreciation of how to inspire and lead teams, as well as insight into the qualities that CEOs and boards look for in high-level executives.

18.45 END OF DAY ONE

DAY TWO 01 MARCH 2013
09.00 – 16.00 Crisis Simulation Workshop
In this fully interactive one day workshop , Donald Steel explains the 10 fundamental rules of crisis communications and the important of the "Golden Hour". This is followed by a fully interactive workshop in which delegates are invited to work in teams to handle a challenging and rapidly developing crisis. No experience of crisis communications is needed for this demanding but enjoyable session! • • • • • Learn the 10 fundamental rules of crisis communications How to avoid the pitfalls Learn how your organisation can prepare itself for a crisis The vital importance of "The Golden Hour" in securing your organisation's reputation in a crisis The dangers and opportunities created by social media

Donald Steel Former Chief Communications Advisor BBC World’s Most Renowned Crisis Expert UK
Donald Steel is a specialist in reputation and issues and crisis management, and works with companies in the UK, Europe and Asia Pacific. He was until earlier this year the BBC's Chief Communications Adviser and was for 11 years the Corporation's Chief Media Spokesman. In this role, he was responsible for the management of some of the biggest media stories of the decade, from the murder of the TV presenter Jill Dando, a terrorist bomb attack on BBC's London Television Centre and the kidnapping of the BBC journalist Alan Johnston to the furore in the Arab world over the BBC and Sky TV's decision not to screen a charity appeal for the people of Gaza on impartiality grounds. He is widely regarded as an expert in the reputation and crisis communications fields and is a frequent speaker on the the topics, including at the London School of Economics. Recent and forthcoming engagements include London, Amsterdam, Prague, Madrid, Belgrade and Skopje, and he will shortly begin an extensive speaking tour of Dubai, Mumbai, Singapore and Hong Kong. The BBC Academy, Europe's largest broadcasting training facility, made him its first Associate Fellow in 2010 and he was elected a Fellow of the Royal Society of Arts in 2009. In addition to his own practice, he has just been appointed Associate Director at Johnston Associates, the UK's leading aviation PR firm, based at London Heathrow. He is also retained as a communications adviser to the BBC.

THE SOFIA CORPORATE EXPERIENCE
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The Sofia Corporate Communications Experience Entire Event
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Payments A confirmation letter and invoice will be sent upon receipt of your registration. Please note that full payment must be received prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event. You can pay by bankers draft in EUR. In any event payment must be received not later than 48 hours before the Event. Entry to the Event may be refused if payment in full is not received. Bank Details: Name Of The Bank: Ohridska Banka Skopje, Macedonia Account Number: 14-701-0004756.0 IBAN: MK0753090100475688 SWIFT: MKOHRDMM22 Cancellation If you are unable to attend, a substitute delegate will be welcome in your place. Registrations cancelled more than 7 days before the Event are subject to a EUR200 administration charge. Registration fees for registrations cancelled 7 days of less before the Event must be paid in full. Substitutions are welcome at any time.

SIGNIFICANT SAVINGS For further information on current promotions and Group Discounts please contact Kosta Petrov on +38925111350 or kosta.petrov@thepworld.com All registrations are subject to our terms and conditions which are available at www.thepworld.com Please read them as they include important information. By submitting you registration you agree to be bound by the terms and conditions in full.
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