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PROJECT REPORT Submitted In partial fulfillment of the requirements for the award of degree of OF BUSINESS ADMINISTRATION IN Marketing By Name: Neeraj Kumar Reg. No.: 10806301 Class -----MBA Batch : 2011-2013 Under the guidance of Mr. HITESH JHANJI Lecturer in Management Studies
CERTIFICATE This is certify that the project Report on A study on “ PRICING STRATEGY Regarding of GARMENT ”is a bonafide work done and submitted by Neeraj Kumar in partial fulfillment of the degree of Master Of Business Administration by lovely school of management, JALANDHAR , LOVELY PROFESSIONAL UNIVERSITY during 2011-2013. This certificate is issue based on the declaration by the candidate. Mr. Hitesh jhanji (Project Guide)
Project Report evaluated & Viva Voce held on …………….
I NEERAJ Kumar studying M.B.A LOVELY School of Management , LOVELY PROFESSINAL UNVIRESITY , hereby declaring that the project entitled A study on “PRICING STRATEGY Regarding OF GAREMENT ”submitted in partial fulfillment for the award of degree of Master of Business Administration to the LOVELY PROFESSINAL University is of my original work and not submitted for the award of any degree earlier.
trough technical or philosophical discussion of different parts of it or simply through encouragement . . Vice president for her I wish to be express my professional to be profound to my parents for their constant encouragement. They include…… To these .let me begin by expressing my thanks to the teacher who have influenced me so profoundly throughout the years of my education . jitener Singh.I offer my sincere thanks. I also wish to single out…. Sachin Sahney. It would be impossible and perhaps inappropriate to try to list them all. Mr. they will their influence throughout this project . I am deeply indebted to them and offer them my sincere gratitude. I am also thankful to my external guide Mr.ACKNOWLEDGEMENT I am indebted to the administration of cotton county . Rather let me just single put a few from among the many. My sincere thanks goes to my project guide Mr. I offer a special word of gratitude. Ludhiana and mainly the team member of marketing and IT department for their support of my efforts in completing this project and for providing all necessary facilities that we all often take for this project through collaborative research efforts . NEERAJ KUMAR…. First .it is pleasure to acknowledge their guidance and to thank them for it.and to all my colleagues who have helped and encouraged me in my search . Hitesh jhanji valuable guidance throughout the project.
i INDEX COMPANY PROFILE • • • • • Introduction of Textile Industry Introduction of Nahar Group Introduction of Nahar Industry Enterprises Ltd. Organization Chart SWOT Analysis INDEX ABOUT RESEARSCH PROJECT • Introduction • Review of Literature • Objective of research • Methodology • Result • Conclusion .
Vegetable. Fabrics. Soaps. 3.INTRODUCTION TO NAHAR GROUP ‘Nahar’ literary meaning ‘LION’ is the second largest spinning company in India with 37.000 spindles. fabrics and branded garments in addition to sugar and vegetable oils. 2. Together they spearhead over all business direction of Nahar group. Now his sons kamal Oswal and Dinesh Oswal are continuing the tradition. Hosiery Garments. 6. The flagship company of Nahar Group . Nahar group has 11 yarn manufacturing units at different locations for the purpose of manufacturing wide range of yarns. producing all types. Knitting. .the blend of stste of art technology backed by dedicated and skilled work force churn out of the best of products from our manufacturing units which cater to needs of our wide range of high profile customers with diverse applications. Spinning. Today it is giant textile group of Northern India. 5. From that time till today the company has grown into new horizons under the magic of Jawaharlal Oswal. 4.Oswal Woolen mills ltd. was established in 1947 for spinning worsted yarns and knitted garments. The Nahar group came into existence in 1949 as small worsted – spinning unit with the assets of 800 spindles. Nahar group established in 1949 surges ahead to establish itself as a reputed Industrial Conglomerate with a wide ranging portfolio from:1. The thrust of the group is in the textile field aiming mainly at exports.
The group has spinning capacity of 0. 10. grow and one-day position itself as a responsible and reputed corporate entity playing out of its role in improving the people quality of life through their products and services remained a driving force. Griege fabrics. Sweaters. 2. Steels. 12. 11. Knitted fabrics. Finished and processed fabrics. the tough gets going” the group pulled back to refocus. 7. Hosiery garments. restructure and religion its corporate blue prints to establish a new and appropriate equation withy the new market forces. The burning desire to evolve. Woolen yarns. The production facilities have been awarded ISO 9002/IS 14002 Certification and Okotex Certification. Today as the Nahar step into a new millennium those nascent days of 800 spindles start up become a distant memory as the Nahar group surges ahead to establish itself as a reputed industrial conglomerate with a wide range portfolio:1. The Nahar Groups turbo charged journey into the highway tomorrow however was severely tested during the early nineties with the advent of liberalization opening the flood gated of globalization. 9.6 millions spindles with turnover of 2500 crores inclusive of export turnover of 1000 crores. 5. Infrastructure development.While their beginning were small but the vision was big. 6. Knitwears. 3. 4. Sugar. 8. . Of the enduring belief that “when the going get tough. Soaps. . Cotton yarns.
However beyond their professional portfolios, the human face of the group that has always been deeply entrenched in social upliftment at every level. Its most concert reflection are there for all to see – JAWAHAR LAL OSWAL PUBLIC CHARITABLE TRUST which runs free dispensaries in remote areas to fulfill the medical need of the underprivileged. MOHAN DAI OSWAL MEMORIAL HOSPITAL, promoted by Oswal Woollen Mills ltd. run as charitable institution catering to a vast cross section of society . In Nahar, like other good manufacturers, quality control begins right at the cotton purchasing stage and cotton mixing is as manufacturing carefully done. For a major reason for defective yarn is the improper mixing of cotton stringent quality control then enable Nahar to sell its yarn even in competitative markets Japan and north America and global brands like GAP, REEBOK, KISFUI AND PIERRE CARDIN.
NAMES AND LOCATION OF GROUP COMPANIES
Oswal woolen mills
It is located in Ludhiana. The CMD of Oswal is Mr. J.L. Oswal. It was established in 1949. the company is manufacturing all types of blended worsted yarns, lambs wool yarn, knitting yarns, weaving yarns, blankets, lohis, shawls etc. it also has the facility of wool combing. The
company is proud to have highly popular branded products of knitwear – MONTE CARLO and CANTERBURY. The main operations of the company are at Ludhiana.
Nahar Spinning Mills Ltd.
Mr. Dinesh Oswal is the MD of the this company. It is located at Ludhiana. The company manufacturers all type of cotton, acrylic yarns, blended yarns and knitted fibers. It is established in 1988, the company is now an ISO 9002 certification holder company. It is engaged in manufacturing of all types of cotton, acrylic and blended yarn as well as knitted fabrics and garments . it has 5 plants, a range of products, over 60% of which is aimed at export markets – USA, UK, RFANCE NETHERLAND, SINGAPORE, EGYPT and RUSSIA.
Nahar Exports Ltd.
Mr. Dinesh Kumar is the MD of this company. It is located in Ludhiana. As ISO 9002 company Nahar exports has 5 plants with a spindlage capacity of 145000 spindles. The company manufacturing a wide range of premium specialty and value added yarns manned by a
dedicated workforce of 5000 exporting to enthusiastic customers in the competitive exports market by Europe, Hong Kong, Singapore, Mauritius, South East Asian Countries.
Nahar Industrial Enterprises Ltd.
Mr. Kamal Oswal is the MD of this company. It is located in Ludhiana. It is established in 1983 under the name of Oswal fats and oil limited. It went under a total change over to become Nahar Industrial Enterprises Ltd. a decade latter in 1994. After a series of mergers (Nahar fabrics in 1997, with Oswal cotton mills in 2001, and with Nahar International and Nahar Sugar and Allied Industries in 2005), NIEL is now an integrated textile unit. It has own yarn production, weaving, and processing units, along with fabric manufacturing and retailing outlets for marketing branded products units. Besides, it also has interests in sugar and steel. The company was incorporated in sept. 1983. it had two divisions under its umbrella, namely, oil and soap division and Textile division. Oil and Soap division manufactured edible oils, toilet soaps, fatty acids, satiric acid, glycerin, oxygen gas, sovent extracted rice brane oil and vanaspati. Three units of NAHAR FABRICS LIMITED., OSWAL COTTON MILLS LIMITED (OCML) and NIEL were amalmgamated ENTERPRISES LIMITED. w.e.f 1st April, 2001 as NAHAR INDUSTRIAL
Taiwan 12. Hong Kong 10. Dubai 16. Japan 5. Russia . USA 2. Canada 19. Bahrain 17. Singapore 11. Bangladesh 21. Mauritius 15. Egypt 20. Thailand 9. South Korea 13.EXPORTS Nahar`s export Market is in :1. Germany 4. Malaysia 14. New Zealand 7. Australia 6. Holland 8. United Kingdom 3. South Africa 18.
Dr(Mrs. Mr. Mr.Director 4. Mr.L. Mr. Sardari Lal Sehga . Dinesh Oswal . Mr. Komal Jain .Executive Director 6. Kamal Oswal . Dinesh Gogna .(Chairman-cum managing director) 2.K. Oswal . Suresh Kumar Singla .Director 11.director 7.Managing Director 3.Director 10.Director 9. Mr.Director . Mr. Dr.Director 5. J. Gursharan Singh Dhiman . Amarjeet Singh .Director 12.DETAIL OF TOP EXECUTIVES 1. Mr.Director 8.)H.BAL . Om Parkash sahni . Kanwar Sain Maini . Mr. Mr.
hosiery garments. Japan. 5. Total number of units 11.A. Important brand “CANTERBURRY” 8. 3. Hong Kong. fabrics processing. Singapore. Taiwan.S. Number of Spindlage are 370000. soap. knitting.FEATURES OF NAHAR GROUP 1. Thailand.Nahar Group blazes a heads constantly revisiting itself to stay ahead. Expert Market : U. Israel and Bangladesh. Russia. Beyond their professional portfolio lies the human group that has always been deeply enriched in social upliftment at every level like • • Jawahar Lal Oswal public charitable trust Mohan Dai Oswal Memorial Hospital names are “COTTON COUNTY” . Group turnover is Rs. infrastructure development and information technology. United Kingdom. 6. Australia. . 2500 crore. Germany. Canada. sugar. edible oils. South Africa. 4. Product portfolio spinning : Spinning. “MONTE CARLO” and 9. 2. knitwear. 7. No strike/accident situation and near zero staff turnover. New Zealand.. Egypt. Holland. steel.
It is established in 1983 under the name of Oswal fats and oil limited. Lalru. 2. After a series of mergers (Nahar fabrics in 1997. toilet soaps. Patiala. satiric acid. Diatt. fatty acids. oil and soap division and Textile division. Kamal Oswal is the MD of this company. a decade latter in 1994. 3. Ludhiana. NIEL (UNIT : NAHAR FABRICS) Village Jalalpur. glycerin. 5. NIEL ( 100% EOU – SPINNING UNIT) Village Jalalpur. it also has interests in sugar and steel. and with Nahar International and Nahar Sugar and Allied Industries in 2005). Phase – viii. NIEL (UNIT : SAMBHAV SPINNING MILLS ) Industrial Focal Point. The company was incorporated in sept. 1983. Distt. Chandigarh-Ambala Road. and processing units. solvent extracted rice brine oil and vanaspati. It has own yarn production. Oil and Soap division manufactured edible oils. weaving. Ludhiana. NIEL ( GARMENTS UNIT) Focal Point . oxygen gas. near Raikot. 4. Distt. namely. Ludhiana. with Oswal cotton mills in 2001. At present it has five divisions as follows:1. Mundian kallan. along with fabric manufacturing and retailing outlets for marketing branded products units. Lalru. . NIEL (UNIT : OSWAL FATS & OILS) Village Jalaldiwal. Patiala. it had two divisions under its umbrella. Besides.Distt.NAHAR INDUSTRIAL ENTERPRISES LIMITED Mr. NIEL is now an integrated textile unit. It is located in Ludhiana. It went under a total change over to become Nahar Industrial Enterprises Ltd.
Quality of the processed fabric and finished garment is inspected and control to achieve the following objectives:1. to achieve satisfaction. Last but not least group companies have been awarded ISO-9002 certification by the bureau of Indian standards. 1st Silver Trophy in Hosiery in 1990. design acceptable in market. ISO 9002 received in 2001. Silver Trophy for 2nd highest export performance in 1998-1999. AWARDS 1ST Gold Trophy in Global Exports in 1989. Minimise rejection 2. 3. 6. To encourage employee participation for innovative development. to make continues improvements. To implement and maintain a quality management system as per ISO 9002. As on the date 2nd largest spinning group of the country. 5. Export award consecutively for 5 years (1989-1990 to 1993-1994) for export of woolen hosiery garments. To introduce new style. . International award of excellent performance in exports in 1993. Maximising the customer satisfaction by reducing complaints and returns. To train employee for improving knowledge and skills. 4.Quality policy:Quality policy is vital for any organization to make quality products. In garment unit due to consideration is given to products from production point to final consumption point.
1. Recognized as an export house by Govt. In 1989 5. GARMENTS UNIT is the recipient of State Level safety Award. Turnover crossed the Rs. In 1990 6. of India. Raised funds through maiden public issue to finance modernlization and expansion. In 1980 • • • Incorporated as a private limited company. First silver trophy in global exports. 200 crores mark. In 1984 . Also NIEL. of India by bestowing several exports rewards and trophies. First gold trophy in global exports. In 1995-96 8. In 1993 7. Receives ISO 9002 certification. In 1996 9. 2. International award for excellence performance in exports. of India. 3.ACHIEVEMENTS OF NAHAR The group has also achieved excellence in exports which has also been recognized by the export council as well as the Govt. . In 1988 • • • • • • Recognized as a trading house by Govt. 4.
MADURA GARMENTS 2. VAN HAUSEN 5.MAJOR COMPITITORS 1. LOCAL COMPANIES DUKE OCTAVE VARDMAN (WOOLEN) PARX JOHAN PLAYER 6. ARVIND MILLS ARROW ALLEN SOLLY PETER ENGLAND ELEMENTS 3. INDIGO NATION 4. RAYMONDS .
Mr. Singhal Corp.Riana Mkt. jawahar Lal Oswal Vice-Chairman Mr. Kamal Oswal Personnel Mgr.B. B.H.P.N.Gupta Senior Marketing Manager Mr. Manager Finance Manager Personnel Manager Product & Dev. Finance Controller Mr. Production Manager Communication Manager Store Manager . Mgr.ORGANISATION CHART Chairman Mr.
Quality of the processed fabric and finished garment is inspected and control to achieve the following objectives:1. Financial departments. design acceptable in market. There is well qualified staff consisting of executive officers and clerks. These departments are known as different departments like Marketing departments. 5. At Nahar Garment Unit there is a well computerized finance department. Finance is the backbone of every industry as entrepreneur cannot establish an industry without a sound financial position. 4. H R departments.Gupta is the head of the department. etc. 3. To train employee for improving knowledge and skills. To introduce new style. Minimise rejection 2. To implement and maintain a quality management system as per ISO 9002. to achieve satisfaction. To encourage employee participation for innovative development.FUNCTIONING OF DEPARTMENTS An organization is a collection of various departments / units. If all departments works smoothly.B. the organization will go smoothly and efficiently. Financial Institutions. Functions :- . Basically finance comes from three sources – Shareholders. Quality policy:- Quality policy is vital for any organization to make quality products. Maximising the customer satisfaction by reducing complaints and returns. The success of any organization depends upon functioning of these departments. Finance department Mr. 6. B. and Banks etc. to make continues improvements. In garment unit due to consideration is given to products from production point to final consumption point.
Funds are utilized for the following purpose . Acquiring fixed assets for oprations of the company. 2. 7.1. 3. 4. . Tax Administration. 3. For fixed investment in equities. 6. For promotion of sales and credit of the customers. To assist top management in decision making regarding short term as well as long term involvement in funds. which include raw material. Advance to suppliers against supply and any deposits with the government. To fulfill the various legal and judicial obligations. Cash Management. 4. 2. Objectives of the department :1. To maintain efficient Book Keeping System. Capital Budgeting. 5. Financial Planning and Control 2.1. 5. Receivable Management. 7. Check on the outflows and increment in inflows of cash and funds. To inform the company about its financial position and performance. 4. 6. Optimum utilizations of resources. Financial Requirements. Building up sufficient staff. 5. Financial Auditing. 3. work progress and finished goods. Providing the vision and a cushion for the future.
5. To obtain the requirements for the most reasonable prices available. Fusing machines. Pressing board and Bar code reader. button holes machines. Records maintain are as follows :1. Wage Analysis Sheet. and Jackets under the name of COTTON COUNTY. Button hamming machines. Daily Attendance Register. H. The employees are tailors. Abhijeet is the head of the department. To procure high quality raw material and other requirements as per the standards. shirts. Flat Bed Flat Lock machines. Production takes place in batches and the type of machines used in production are Single needle machines. Eye Lid Button machines. Personnel Department :The human resource department is headed by corporate manager Mr. Aim of the department is to do manpower planning. 2.Singhal who looks after the personnel functions of the whole group. Employees salary / wages record. Mr. . 3. to maintain healthy relations with vendors for timely and emergency procurement of material. 4. Bar Tech.N. Time records. Feed of machines. 3. Leave with wages record. machines. Objectives of the Department :1.Production Department :- Production department of garment unit is considered with production of Trousers. 2. checkers. Personal department is concerned with the management of human resources. and pressman. Button attach machines.
2. IT department is well equipped and IT professionals performs the following functions :- . IT department :Mr. Grievance Handling Welfare Activities Objectives . HR Development Training and Developmant Appraisal of employees. To find out the weaknesses and strength of employees for further development. Walia is the head of the IT Department. Better service to employees and motivating them to achieve organizational goal.Functions :1. 2. It renders very useful function at Nahar. Industrial Relations Attendance in Payment System. which is making use of computers to carry on its all type of business oprations in its entire unit. Personnel Management Recruitment Selection Orientation 3.1.
1. 3. A category includes most costly and essential is 15 days. Material is then weighted on Weight Bridge. 6. 4. 3.1. In ABC analysis all items are divided into three categories. Facilitating smooth running of the computer system. Material Inspection Note is sent to the user department for making inspection by them. planning. After weighting the document is sent to stores with material. Store all type of raw material that is all consumable items. Stores department :Stores executive heads store departments. User department does inspection by physical inspection. 7. Then once the material is reached to factory premises. The basic functions of stores are.1. To receive the material and issue the material other than raw material. 2. B is 20 days. Opening new codes for various transactions. the gate entry is matched with purchase order. 4. 2. C is 30 days. . 2. Providing computer training to employees. At least material is issued as and when needed by departments through material requisition slips. Handling computer operation problems of user departments. 5. Procedure for material handling in stores . 5. Tentative requirements by user departments is given to purchase department through stores for procurement. On line processing. Inventory is on of the basis of – ABC and VED analysis.
Marketing department is concerned with accessing consumer needs and developing marketing strategy to satisfy the consumer needs in a best ways. 2. phone calls. To procure as much orders as possible. orders through letters. 5. design and fabric. 2. 4. . Handling enquiry. 3.Marketing Department. Advertising and publicity is undertaker to promote sales of company. 4. shades. styles. visiting dealers. 6. Objectives:1. Appointment of commission agents in all states of India on commission basis to book orders for them and assure them payments. Marketing department at Nahar Garment Unit performs its functions as follows:1. faxes. Developing Marketing Strategy. Sachin Sahney is the head of marketing department. To provide maximum customer satisfaction. To inform the organization regarding the various policies followed by competitors. Market Survey. Providing feed back to production planning department with ready to wear fashion trends. 3.Mr. To maintain cordial relations with customers for long term association.
Trun Kabra is the head of department. To fulfill the orders of the customers with in the stated time. zippers. To maximize customization. packing etc. Objectives:1.Product Development Department:Mr. buttons. Product Development Department is engaged in development of garments with respect to shades. 3. styles. it also includes garment accessories like tags. Product Development Department is concerned with development of garment products. labels. To produce quality products. Product Development is a continues process and is done on the basis of market survey. feedback from vendors changing fresh trends and market survey. and colors etc. 2. design. .
it is instrumental in strategy formulation and selection. As such. It is dynamic and useful framework for choosing a strategy.SWOT ANALYSIS The SWOT analysis is a systematic identification of internal strength and weaknesses of the business and environmental opportunities and threats being faced by the business and provide information that is helpful in matching the firm resources and capabilities to the competitive environment in which it operates. The following diagram shows how a SWOT analysis fits into an environmental scan:SWOT Analysis Framework Environmental scan Internal Analysis External Analysis Strength Weaknesses Opportunity Threats SWOT Matrix . It is necessary for the organization to analyse its weakness that can be removed by undertaking the project and what opportunities can be exploited and strength can be strengthen more.
Nahar`s threats are:1. They have the strong Brand names. Nahar`s weaknesses are:1. 3. 5. Lack of commercial schemes / promotional schemes. Emergence of the substitute product.Strengths:. 4. 4. 3.The absence of certain strength may be viewed as weakness. Nahar`s opportunities are:1. Weaknesses:. 3. . Latest machines due to which good quality is produced. 2. MNC`s because of their large financial base. Threat from competitors like Vardhman and Arvind Mills. Threats:. Resources and Capabilities. Opportunity:. 2. Arrival of new technology.The external environment analysis may reveal certain new opportunities for profit and growth. Fully fashioned unit of company has targeted mainly highest income groups with the products like Monte Carlo. 2. Good Reputation among customers. 2. Strict quality checks at different level of production to assure the quality products. Shift in consumers tastes away from the firm`s products.The changes in the external environment also may present threats to the firm.Nahar`s strengths are:1. Globalization. better technology is threat to domestic textile sector. New Markets.
Study on pricing strategy regarding of Cotton County in Ludhiana .
Cotton County is gearing up to revolutionize the retailing industry in India. Cotton County with 600 outlets across 425 cities . has been position itself as one of the top appeal retailer across the county with in impressive band recall amongst consumer .INTRODUCTION COMPANY PROFILE Cotton county retail limited is a part of the 3000 RS core Nahar group that is beings with it six decades of rich experience in textile . Cotton County has three production plants and 3000 workers. COTTON COUNTY offers complete range in menswear and also for ladies and kids. . India. Cotton County is ready to wear Brand of Indian Apparel Maker Nahar retail ltd. Mr. India private ltd. Cotton County is having 600 retail stores to which it wants to double it upto 1000 in over next two year. Jawahar Lal Oswal is the MD of the Nahar Retail Ltd.establish in 2006 cotton county is short of span 4 year emerged as a dynamic player in new age fashion of retail sector .Today .
Better return on investment for franchisee 4. Shorter price of introduce of new product cycles. processing . weaving .to express themselves through a wide range of fashion options & to get the best value for money. Produces 65000 tones of yarn per annum. Better and more consistent quality than competitors . Is vertically – integrated textile manufacturing operations . Lower price as compare to competitors 2. and processing .THE NAHAR GROUP Nahar industry Enterprises Ltd. The strategy as part of the growth plan is to be customer-focused & technology driven . 3. Weaving . Brand Strategy Our brand strategy is synonymous with the customer strategy which is designed to give our customers the freedom. capacity of 60 million per annum . with COTTON COUNTY APPORACH Cotton county approach by directly the customer through its franchisee run exclusive store as:1. spinning . Garments capacity of more than 35 lac pieces per annum.
in delivering innovative. With phenomenal success in the “value” segment backed by logistics control & indigenous in-house ground support. Better and More consistent quality than competitors c. trendy & fashionable garments. Lower price as compared to competitors b. by directly approaching the customer through its franchisee run exclusive store has ensured:a. Our Approach Cotton County. . the company plans to penetrate the premium segment very shortly. Better return on investment for franchisee d. Shorter product introduction cycle Totally integrated manufacturing activities ensure low cost sourcing and better quality.
. Tier I. We will create a leadership position in this field by growing faster than competition. Tier II and Tier III cities and towns. We will achieve our goals of customer satisfaction through product excellence and our growth objective through employee motivation and prudent financial policies for investor satisfaction. We look at every Indian as our customer and will operate on a Pan-India basis in Metro.ITS PRODUCTS PRODUCTS TROUSERS SHIRTS DENIMS T-SHIRTS JACKETS RANGE 799 – 3099 799 – 2599 1299 – 1799 399 – 1799 1599 – 10099 SIZE 28 – 42 38 – 44 28 – 44 Free size Free Size MISSION AND VISION Mission We aim to meet the aspirations of our customers through our offerings of contemporary fashion and international quality at affordable prices.
Time of India The help of some very useful secondary data is present in brief a review of the selected. PUNE . To stand by our commitments to our Vendors. It gives an overview of the findings of the academic researchers who have followed the path which study intends to trends. To enhance customer based by showing constant commitment in delivered world –class product quality affordable .Vision • • To be pro-active in assessing customer needs and to deliver quality products. To grow as a leader ahead of the competition through internal performance achievements. • • • To market leader in fashion industry Review Literature Discount works well for Cotton County Abstract TNN May 28. . So it is necessary and important to review the literature of that particulars field related topic. which have direct or indirect relevance to the subject. Franchisees and Employees. 2007.
From a humble beginning with a big vision. "Effectively. is rapidly revolutionizing the Indian ready-to-wear apparel sector with steep approach in masses. is now foraying into women and kids' segments. is using this strategy to good effect. because this ensures us a repeat footfall .. But it is a better strategy than getting a brand ambassador. offering `buy two. According to Vice President of Nahar Retail Ltd.. it means a 67% discount and we know this will give us net profit margins of 7-8%.Acc to the news of time of India is related to the pricing strategy of cotton county . The kids' segment would be called. get four free' on its products. Cotton County. Cotton County India ABSTRACT The common man's brand is heading aggressively on retail front while delving into new terrains & fashion segments for its voguish pret wear. unlike those who sell at the maximum retail price (MRP) and have net profit margins of 17-18%. Committed to provide a global look & contemporary feel bearing in mind ethnic sensibilities. a retail venture of Nahar Industrial Enterprises Ltd (NIEL). one of the leading fashion brands in India. which is a subsidiary of Nahar Industrial Enterprises Ltd (NEIL). Cotton County. it focus on the Discount works well for Cotton County PUNE: Players in the retail apparel segment have learned a lesson from the crowded Indian market — it's cheaper and more effectively adopting a discount strategy than appointing expensive brand ambassadors. which has about 95 per cent of its garments in the male category. Sachin Sahni. "We are . the brand has redefined the marketing mantras in the Indian retail space. The company. Cotton County Tazo. Nahar Retail Ltd. is thoroughly channelising the entrenched brand and has plans to expand the brand's retail presence to 500 exclusive stores before the end of the calendar year 2007 & is targeting 1000 stores by the end of next fiscal. a men's wear brand from Nahar Retail.
while revealing the features of the collection.. thermals. The growing craze in the consumer about ready to wear segment. Recently. with leather goods and wallets. just what the customers are looking to add to their wardrobes this season. fits and feel on the other. cuts. Vice Chairman. There is one article in famous news paper is Hindu business line :The Hindu Business Line – Ready Made Garments : Picking up the threads. says Kamal Oswal. "Our Winter Collection '07 is a synergy of comfort and style. the brand unveiled its fine styling concepts in formals. suits. The article by Nath Balakris Hnan throws light on trend in the ready made garment industry.cooking at competing with the prices prevailing with the unbranded offerings." Apart form the garments. the prices would be much lower. designs etc on one hand and serene visual appeal and comfort of the fabrics. The customers are more . comprising of primarily pullovers. it has plans to launch towels in the domestic market soon. The brand is focused on innovating its Products outmost. The company currently manufactures about ten thousands garments a day. jackets. the brand is also heading to add accessories segment. Its all about quality winter wear with a blend of fresh & unique styling ideas transformed into trendy hues & well crafted designs. handkerchieves and ties in this segment. cuts & fits. comes in a heady blend of wild youthfulness in its colors. Besides. It currently has socks. Nahar Retail Ltd. The collection. tracksuits & cardigans (in Women's wear). As compared to the brands such as Lilliput and Gini and Jony. which would be doubled and would entail an investment of Rs 10 crore. semiformals leisure wear for this season under Winter Fashions 07.
• Place manmade fibers in line with the cotton. . • Permit zero percent duty on special machinery intended to manufacture synthetic garments and also processing of fibers. Thus remove the customs duty for import of manmade fiber from 5 per cent to 0 per cent.1 per cent. so the Indian consumers go for ready to wear garments in a big way. The consumers realize the convenience of ready made garments. Abstract Industry Recommendations of biggest brand of garment cloth of cotton county • Remove 10 per cent Excise Duty on Branded Garments or reduced it to 1 per cent level in line with 130 Other Items. Extend benefits of Section 35 (2AB) of the Income Tax Act (deduction of 150 per cent of the expenditure incurred on In-house Research and Development Facility by any Company engaged in the business of Manufacture. Remove 10% Excise Duty on branded garments: Textile and Garment industry . • Increase duty drawback rate on Knitwear and garments by 3 per cent from current 7. Also slash excise duty on MMF.intended towards blended ready to wear garments. • Permit FDI in multi brand retail.
. Go for the six-pocket cargos here as that’s their specialty . The cotton shirts again are perfect for office wear and range from plain ones to some with stripes in pink.350. light green and blue. Cotton County also has casuals in the form of denims and cargos. purple.Effect of cotton county on 10% law Abstract .300.400 for the trousers. The price of these cargos starts from Rs. 1. These will be good to wear on picnics or for outdoor adventure as the cotton fabric seems durable. 800 for shirts and Rs. 1. Denims come in both full-length and capri size with prices beginning from Rs. The price range of cotton wear starts from Rs. 1.
Pantaloon etc . which is evident from the flocking crowds across all the 365 stores across since the inception of the first outlet in 2005.Limitations of study Cotton County has been received well by the consumers. embroidery & manufacturing facilities to M&S. The concept of the brand envisaged facilitating the consumers of tier II and tier III cities with international clothing concept at highly affordable prices in the highly cluttered and readymade garments market in India. . Tommy Hilfiger and Armani along with domestic fashion protagonists Raymond. Louis Philippe. spinning. Provogue. Allen Sollie. finishing. Gap. weaving processing & garmenting. The company is the only Indian textile company to buy raw cotton & sell finished garments with world-class in house.
The kids' segment would be called. semi-formals leisure wear for this season under Winter Fashions 07. Aiming at to be recognized as the fastest growing retail chain in the low pricing business model. which has about 95 per cent of its garments in the male category. Cotton County had over 120 stores across the country. which would be doubled and would entail an investment of Rs 10 crore. Cotton County Tazo. value for . Cotton County is targeting 500 stores by the end of this fiscal. the brand is heading towards new fashion segments. The company currently manufactures about ten thousands garments a day. Recently. The tier II & tier III cities. Through its franchisee route.Future scope of cotton county The brand is promising to usher in new age lifestyle statements for the fashionably inclined. The brand is focused on innovating its Products outmost. within its first year of operations itself. The company. the brand unveiled its fine styling concepts in formals. The growth opportunities have been very encouraging for us to explore news markets and hence we have ourselves the target of being identified a top of the mind recall. is now foraying into women and kids' segments. which translates into launching one new store a day & and cross the 1000 store mark by the 2009.
As such. statistics are not numbers that just appear out of nowhere. Research is essential for any business to thrive and grow.money lifestyle. In most cases. RESEARCH METHODOLOGY Research methodology Research design: This exploratory research examines impact of sales promotion on consumer behavior. Statistics are merely a tool to help us answer research questions. Rather. This empirical research into the attitude of 300 consumers. we can able to understand consumer tastes and preferences better when it has a research mechanism in place. We use exploratory research to identify problems in their processes and practices • Research design – Exploratory Research method To understand the use of statistics. • Sampling method – Convenience sampling Tools • SPSS. the most common of all sampling techniques. • Research method . This way. Based on prior marketing studies with the similar context.MS Excel . This is the reason why most researchers rely on sampling techniques like convenience sampling. In other words. A little knowledge about methodology provide us with a place to understand our statistics. apparels brands across 4H established an emerging markets . an understanding of methodology will facilitate the understanding of basic statistics. the numbers (data) are generated out of research. one needs to know a little bit about experimental design or how a researcher conducts investigations. the population is just too large that it is impossible to include every individual.Questionnaire Sampling method Here we are using convenience sampling method in which The subjects are selected just because they are easiest to recruit for the study and the researcher did not consider selecting subjects that are representative of the entire population.
N =100 .100 Target population • Consumers of Ludhiana and nearby area. And then also a combined result of all age groups was made which brought all the groups together and provided a common result or overall result of different age groups. NEED OF RESEARCH The purpose of research is to discover answers to questions through the application of scientific procedures. ANALYSIS The whole analysis was divided into four parts i. This research study was done to know about the perception of consumers regarding COTTON COUNTY.Sample size Sample size is the number of observations used for calculating estimates of a given population • Sample size .) and the company wants to know about the perception of the consumers regarding Cotton County.e.four age groups. The needs of the study arise because Koutons is the main rivel brand of Cotton County (Nahar Industrial Enterprises Ltd. As different age groups have different opinions in regards to Cotton County. The sample represent study consisted of 100 viewers who use Cotton County and residents of ludhiana. The detail and analysis is detailed as per various questions asked through questionnaire from respondents. resulting in fulfilling of all the objectives of the study.
QUESTIONNAIRE OF Pricing strategy Cotton County Name ………………….. a) Yes b) No . PHONE NO. ………………. AGE……………. Do you use Cotton County Brand? . Q1. Sex ………………….
How long have you been using this cotton county ? 0 – 1 Yrs [ 2 – 3 Yrs [ Above 4 Yrs ] ] [ 1–2 3–4 ] Yrs [ ] ] Yrs [ Q5. Are you satisfied with variety of brand availability in the market? Yes [ ] No [ ] Q3 .Influence of brand name of the company on customers purchase decision? Strongly agree____ agree____ neutral____ disagree____ strongly disagree____ Q4 . What range price of cotton county product you prefer ? Below 1000 [ ] 1000 – 2000 [ ] 2000 – 3000 Above 4000 [ [ ] ] 3000 – 4000 [ ] Q6 . Factors influencing cotton county brand preference? Advertisement [ Quality Price [ [ ] ] ] Availability Good words of Mouths [ [ ] ] Q7.Q 2. Please give the rating of features in increasing order of your preference? (with 1 representing the least important and 5 representing the most important ) .
How often do you change the cotton county brand preference? Very Often Rarely [ [ ] ] Occasionally Never [ [ ] ] Q9 . Please give scale of your satisfaction level? Scale Highly Features Fabric Quality Fashionable Style Good Fitting Low Price Brand Name Attractive Colors Discount d Satisfie Neutra Dissatisfi Highly l ed Dissatisfi ed Satisfie d . a) Excellent Fabric Quality b) Fashionable Style c) Good Fitting d) Low Price e) Popular Brand Name f) Attractive Colors g) Discount Q8..
What is most apply scheme to increase your buying . What is Importance of buying a name brand? Quality Reliable Services Value for money [ [ [ [ ] ] ] ] Attractive [ ] ] ] [ ] Advertisement [ Various Offers [ Affordable Q11.Q10. Heavy discount [ ] Free gift [ ] Replacement of old stuff [ ] None of theses [ ] Q12 . What do you feel about the cotton county garment price ? Affordable [ ] Not affordable [ ] Value for money low cost [ ] .
If yes what you liked that most ? Quality [ Design [ ] ] Price [ All of these [ ] ] Q14. Are you satisfied the price of cotton county wear . Thank You Analysis with the help of graph Q1 Do you use Cotton County Brand ? YES 75 % NO N = 100 25 % .Q 13.
fig 2 70% 30% . Q2 Are you satisfied with variety of brand availability in the market? Yes No N = 100 Acc to the sample is the 70 % people is satisfied the available the variety in market .POPULATION MEANS IS 100 Acc to this analysis is the help to be easy find out the 75% people know about and also be use the cotton county garment of brand .
fig 2 N = 100 Q3 Influence of brand name of the company on customers purchase decision? Strongly agree____ agree____ neutral____ disagree____ strongly disagree____ .
How long have you been using this cotton county ? 0 – 1 Yrs [ 2 – 3 Yrs [ Above 4 Yrs ] ] [ 1–2 3–4 ] Yrs [ ] ] Yrs [ . But the 20% is people they were not influence the brand name of the company . Q4 .N = 100 Acc to the data of survey is the 35% people is strongly agree in the influence the brand name of the company of cotton county .. but 25 % is agree with the statement of influence the brand name to incurred to buy the garment .
3 years is the use the 20% of customer use proper and how many time often use the cotton county brand garment .30 25 20 15 10 5 0 0–1 2–3 1–2 3–4 Above 4 Yrs N = 100 The acc to the 25% 2-3 years is the most of customer use the cotton county brand but the most interesting things is the 1 . Q5. What range price of cotton county product you prefer ? Below 1000 2000 – 3000 Above 4000 [ [ [ ] ] ] 1000 – 2000 3000 – 4000 [ [ ] ] . 2 .
but the segment the high class nad business class of people the afford the . and also be cotton county is start the 699 shirt is start of FR and also be other one brand is FR premium is range should be start is 1000 .N = 100 The below 1000 RS is the 35% of people but the cotton county cloth of price range is low and provide the good quality of cloth to the customer .
but the most interesting thing is that the above the 4000 the only 5 % of people is afford . Factors influencing cotton county brand preference? Advertisement [ Quality Price [ [ ] ] ] Availability Good words of Mouths [ [ ] ] N = 100 The most of important factor is that the price . but the availability and . Q6 . the cotton county is low price strategy adopt the most useful adage in the market and also help to survive in the market . To provide the low cost at good and comfort quality of product .2000-3000 Rs of range .
a) Excellent Fabric Quality b) Fashionable Style c) Good Fitting d) Low Price e) Popular Brand Name f) Attractive Colors g) Discount . Please give the rating of features in increasing order of your preference? (with 1 representing the least important and 5 representing the most important ) .quality and wom is the 20% . Q7.The 30 % is the price is most impt factor to influence to the customer .
N = 100 The 25% people is give the rating is the low price factor . Q8. the good fitness and comfort is also be a good feature is the 15 % of people give the rating is 1 in increasing order.but the discount factor is also be attractive the 20% people is rate them . they will show the people have different choice . How often do you change the cotton county brand preference? Very Often Rarely [ [ ] ] Occasionally Never [ [ ] ] .
but the 40% is perineum customer and loyal customer and company more focus on these customer . Please give scale of your satisfaction level? . Q9. these are the customer not loyal customer .Acc to the survey most of customer is never be change the brand is 40% is delight customer and they will never thing upon .the15% very often is the change the brand is very frequent .
Scale Highly Features Fabric Quality Fashionable Style Good Fitting Low Price Brand Name Attractive Colors Discount d Satisfie Neutra Dissatisfi Highly l ed Dissatisfi ed Satisfie d .
followed by 64 for fashionable style. OF RESPONSES 59 64 70 62 62 41 71 It is clear from the above diagram that out of 100 respondents `s majority of them i. 71 believe that discount is the main feature in Cotton County.FEATURES Excellent Fabric Quality Fashionable Style Good Fitting Low Price Popular Brand Name Attractive Colors Discount NO.e. followed by 70 for good fitting. . also there were 59 for excellent fabric quality. 41 for attractive colors. There were 62 respondents who believe that low piece as well as popular brand name is also an important feature.
The out of 100 people is the 25 people is want for value for money of good . .Q10. Q11 What is most apply scheme to increase your buying . means good comfort and reliable and cloth . What is Importance of buying a name brand? Quality Reliable Services Value for money [15 ] [10 ] [ 5] [ 25 Attractive Advertisement Various Offers ] Affordable [ 15] [5 ] [ 10 ] [15 ] The most of people is the today time is buying the good for value for money .
example is the festival season is heavy discount .Heavy discount [ Free gift [ Replacement of old stuff [ None of theses [ ] ] ] ] The heavy discount is increase the buying . The population size is the 100 but the 35 people is agree with the statement of the selling and buying is increase is the discount time period .What do you feel about the cotton county garment price ? . Q12 .
.Affordable [ ] Not affordable [ ] Value for money low cost [ ] The most of feature is that the value for money and low cost is very effective factor . the population is 100 is the 35 people is response is the value for money and low cost garment of cotton county is the value for money and low cost of goods.
. the 100 of population in which the 30 people response the price factor is more influence . If yes what you liked that most ? Quality [ Design [ ] ] Price [ All of these [ ] ] The most things like the cotton county garment is that the price factor .Q13 . the quality and other factor is also be affected to the people .
Q14. Are you satisfied the price of cotton county wear . . 40 no yes 60 The 60 % of people is agree with the price and they were satisfied the price cotton county wear .
Majority of the respondents are overall satisfied with the Brand. 3. The use low price strategy . Respondents feel that the Brand is having the bright future but the due consideration must be given on price. 7. Popular Brand Name is the most preferred feature which consumers look out for in the ideal ready to wear brand.Consultation 1. Discount is the most preferred feature of Cotton County among customers. 5. 6. 2. Majority of the respondents become aware of the brand through Newspapers and Friends. 4. . Large extent of customers are using the product Cotton County for the period of less than one year. The cotton county is adopt the low price strategy 8.
springer.com/medicine/oncology/book/978-1-4614-3359-0 .htm http://en.indiatimes.cottoncounty.in/matter.com/2007-05-28/news/28434780_1_discount-schemes-pricerange-premium-range http://www.REFERENCE http://www.rediff.asp?Cat_ID=5 http://articles.com/money/report/budget-2012-sme-remove-10-pc-excise-duty-on-brandedgarments/20120307.wikipedia.economictimes.org/wiki/Research http://www.