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Editor-in-Chief: Taylor Mann Thanks To : Tristan Lee Rob Gamble Annette Bergeron Greg McKellar Doug Johnson Mira Dineen Lyn Parry Janice Kirkpatrick The Publishing & Copy Centre
Printed By:
Alma Mater Society John Deutsch University Centre Queens University Kingston, Ontario K7L 3N6 Tel: (613) 533-3001 Fax: (613) 533-3002 Website: www.myAMS.org
Editors Note
The Alma Mater Society of Queens University, or AMS for short, is no ordinary organization. The AMS is one of the most engaged, vibrant, and active student governments in Canada. Representing the needs of over 14,000 undergraduate students at Queens University, the AMS has an annual operating budget of over $14 million and is the only exclusively student-run organization of its kind in the country. This report represents the hard work of over 1,000 volunteers and 500 paid staff, who collectively have complete oversight of the Societys activities. Included within are overviews of the operations and activities of all the commissions, offices, and corporate services of the AMS, as well as explanations of the AMS governance structure, mission and mandate, and strategic goals. Although the focus of the Annual Report is to review the previous year, this document also looks forward to the ambitions and demands of the coming year.
Table of Contents
08 21 30 38 48 56 Society Commissions Offices Services Financials Society Directory 2011-2012
The voting members of the AMS Assembly also comprise the voting members of the Corporation, and in this capacity annually elect a Board of Directors. This board is responsible for overseeing the management of the Alma Mater Societys corporate services and associated financial affairs, and more broadly, for ensuring the financial viability of the Society. Membership in the AMS is automatically extended to all students of the University who are enrolled in at least one course in one of the member faculties/programs listed above, and who have paid the full slate of AMS mandatory student activity fees. Each student normally belongs to a member society as well as the AMS and enjoys the rights and privileges of both societies. AMS members enjoy the right: to vote in all Society elections and referenda; to hold offices or positions within the Society, subject to the restriction of the office or position, as outlined by Assembly and/or Board Policy; to attend meetings of the Society subject to the rules of procedure as prescribed by the AMS Constitution; to move or second motions at such meetings; to speak for or against any motion; to vote at Society Annual Meetings or Society Special General Meetings; to gain admission to and/or actively participate in any Society sponsored event and/or program subject to any restrictions of the particular event and/or program.
SOCIETY
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Mission Statement & Mandate Brief History of the AMS AMS Assembly Board of Directors Student Life Centre The AMS Executive
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Brief History
The Alma Mater Society is the oldest student association in Canada and, in fact, is nine years older than Canada itself. Growing out of the old Dialectic Society, a debating group founded in 1943, the AMS was established as the central student government at Queens in 1858. The original objectives of the society were the defense of students rights, the facilitation of discussion, the promotion and encouragement of learning, and the furtherance of the general interests of the University. Until virtually the end of the 19th century the AMS remained essentially a debating society, conducting weekly meetings where essays were read and debates took place after any official business was conducted. Nevertheless, during the 1860s the AMS was responsible for securing a study week prior to examinations and for securing some space for athletic activity. In 1877, a new constitution was created which reflected the importance to the AMS of preserving the attachment of alumni to the University and maintaining the bond between all members of the University. Interestingly, during this period the AMS president was required to be either a Queens graduate or a professor, and at least one of the three vice-presidents had to live outside of Kingston. In fact, it was not until 1920 that the AMS President could be a student, provided they were in their final year of study. In 1948, the constitution was amended to require the AMS President to be a student. By the turn of the century, the AMS constitution had been amended to underscore the shift toward the on-campus constituency and away from the 1877 emphasis on alumni. The AMS primary purposes were now the cultivation of literary, scientific and musical tastes, the encouragement of athletics, and the publication of the Queens Journal. The Alma Mater Society had now begun to assume its modern role of having full responsibility for administering and financing the large number of special interest student societies that had emerged on campus, and for representing the views of students to the Senate. One of the most important developments in AMS history also transpired in 1898. This was the official delegation of responsibility for non-academic discipline to the Alma Mater Society and its new AMS Court (now known as the AMS Judicial Committee). Previously this responsibility was held by the Senate under the Royal Charter that created Queens, although informally, the AMS had been delegated increasing jurisdiction in this area throughout the 1880s. Later, in 1936-37, the AMS introduced a system of student constables to maintain order at student functions. Both of these essential elements in student life remain to this day. The 1930s brought one highly significant development. Beginning in the early 1920s there was persistent discussion surrounding the introduction to Queens of the fraternities and sororities that were so popular in the United States. The opposition to them was strong, however, and was based primarily on the concern that loyalty to fraternities would diminish loyalty to Queens and that the very nature of fraternities and the exclusivity of their membership might jeopardize Queens democratic traditions. The AMS was in the forefront of these discussions and in 1930-31 revised its constitution to ban fraternities. Respecting students right to self-government, the Senate had remained relatively quiet throughout the issue. But in late 1934, in response to the strong AMS stance, passed a stillin-effect motion forbidding students who register at the University to form or to become members of any chapter of any externally-affiliated fraternity or sorority at or near Kingston.
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Brief History
During World War II, the AMS established a war aid commission to raise money for the war and other war related activities. The AMS levied a dance tax to raise money for the War and sold corsages for the Arts formal. During WWII, over 3,000 AMS members, alumni, and staff left Queens to fight in the war with 164 not returning. Throughout most of the 1900s, the AMS operated primarily as an amalgam of standing and ad hoc committees but in response to the rapidly expanding scope of its activities, it underwent a major restructuring in 1969. It was at this time that the commission system was created. The original commissions, designed to carve up AMS activity into distinct spheres, were Education, Services, Campus Activities, Judicial, External Affairs, and Budget and Finance. The commissioners, along with the AMS president and vice-president, comprised what was then known as Inner Council which carried out the basic day-to-day work of the AMS. The AMS legislative body, comprised of representatives from all the faculty societies, was known as the Outer Council. Inner Council and Outer Council are now respectively known as Council and Assembly. The commission system continues to thrive today, albeit with many modifications from its original form. Chief among these modifications were the creation of the Academic Affairs Commission in 1991 in order to house responsibility for both learning environment issues and external funding/tuition/student aid lobbying issues in one place; and the creation of the Municipal Affairs Commission in 1994 in recognition of the important and diverse nature of student interaction with the Kingston community. In the early 1990s, the focus of the Education Commission gradually shifted away from academic issues and towards a wide range social justice and equity issues. This proved to be a lasting change and that commission has been renamed Social Issues. In recognition of the growing concern among students re a wide range of environmental issues both on and off campus, in early 2011 the AMS 12 established the Commission of the Environment & Sustainability. In the mid-1970s, the AMS began establishing and operating significant commercial services on behalf of its members. Alfies Pub (originally known as the Underground) was created in 1976 and constituted a substantial expansion and relocation of the first AMS-run pub, founded in 1969. Alfies was soon followed by the Queens Pub (then the McLaughlin Room) in 1978. Additional major new services followed with the creation of the Publishing & Copy Centre and Walkhome in 1988; the Used Book Store in 1994; and The Common Ground eatery/nightspot in 2000. In response to longstanding requests from The Queens Journal for new and separate space, in 1990-91 the AMS purchased a house on Earl Street in which to relocate the newspapers operations. It has since been relocated to 190 University Avenue to make room for the Queens Centre. In 2005, the AMS purchased a longstanding card and stationary store in the JDUC which evolved into the creation of a major clothing, travel and used book retail service known as the Tricolour Outlet. The AMS established a Housing Service in 1968 which operated throughout the 1970s until the AMS pulled out in 1982. By way of a contractual agreement with Queens University the AMS sublet a number of university owned houses and apartments and acted as a landlord. The AMS administered all aspects of owning a house including collecting rent, arranging for repairs and running an annual housing lottery. The primary reason for the service was more student friendly handling of traditional landlord/tenant issues. When the AMS pulled out it oversaw 56 housing units serving hundreds of students.
Throughout its evolution and growth, the AMS has maintained its longstanding commitment to traditional activities central to student life by facilitating Orientation, overseeing Model Parliament since 1946, and overseeing Model United Nations since 1987. In 1969, the AMS also created a corporation without share capital under the name of Alma Mater Society of Queens University Incorporated. One of the most significant structural developments over the past two decades has been the evolution of the role of the AMS Board of Directors in overseeing AMS services and managing the financial affairs of the corporation. The AMS conducted a comprehensive examination of the entirety of its operations in 1995-96 through a cross-section of student leadership known as Vision 2000. This group was responsible for creating the current AMS Mission Statement which is: To serve and represent the diversity of students at Queens. The Vision 2000 group identified three words critical to the AMS mission statement: Serve reminding us that at all times we are working for students; in essence the AMS is servant to student needs Represent - in representing students the AMS is acting as their agent articulating their views to groups both inside and outside the university Diversity underscores an AMS organizational imperative to serve and represent students of different ethnic backgrounds, ages, faculties, sexual orientations and socio-economic levels. AMS participation in federal external student federations has been limited. It has never been a member of the current Canadian Federation of Students, established in 1981, nor its predecessor, the National Union of Students that operated from 1972 to 1981. The AMS did, however, become a member of the Association of Student Councils, a not-for-profit organization incorporated in 1973 to provide discount travel. Provincially, the AMS became a member of the Ontario Federation of Students in 1974 and maintained that membership until 1992 when Queens students voted to leave.
The AMS subsequently became a founding member of the Ontario Undergraduate Student Alliance, which it left in 1995 only to rejoin in 2000. In 20092010, the AMS held observer status in the Canadian Alliance of Student Associations (CASA) a federal student lobby group. The AMS decided to not align federally. Since its inception, the AMS had represented all students attending Queens University. However, that changed in 1981 when the Graduate Students Society, an AMS member society formed in 1962, voted by referendum to secede from the AMS. This secession was extremely amicable and grew out of a gradual, long-term, mutual recognition by the AMS and GSS that graduate students should have separate and autonomous representation. Subsequently, the AMS has seen both the Theological Society and the Law Students Society depart for membership within the GSS, known now as the Society for Graduate and Professional Students (SGPS). In 2006, the Rehabilitation Therapy Society departed for the SGPS when that program evolved into a graduate program. In 2009, the Education Students Society voted to depart the AMS. With the completion in 2009 of the initial component of the Queens Centre project, the AMS began discussions with the University administration designed to fulfill its decades-old desire to assume responsibility for operating and managing the student life space on campus. These discussions became serious negotiations over the 2010-11 academic year and culminated in an historic operating and management agreement signed in early 2011 that would transfer from the University to the AMS, administrative control over this important space. Effective May 1, 2011, the AMS would now oversee the John Deutsch University Centre, MacgillivrayBrown Hall, the Grey House (51 Bader Lane) and the non-athletic student life space within the new Queens Centre.
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Relying entirely upon the extraordinary efforts and talent of a singularly dedicated student body, the Alma Mater Society remains true to its roots, working diligently on enhancing both the academic and extra-curricular experience of its members while fostering important connections with the surrounding community.
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AMS Assembly
Assembly is the highest legislative and decision-making body for the undergraduate student government at Queens University. It is comprised of roughly 40 representatives from the member societies, AMS Council, the Chair of the Board of Directors, the Rector, and the Undergraduate Trustee. The Assembly fulfils its mandate by debating reports, recommendations and motions as submitted by Council, the Faculty Societies, or any individual AMS member. It is constitutionally empowered to direct the Executive, Council or Board of Directors as they carry out their duties consistent with the best interests of AMS members. All AMS members are welcome to attend the biweekly Assemblies and submit motions. The 2011-12 Assembly was notable for approving a large number of amendments to the AMS constitution and policy manuals, which arose from a comprehensive document review conducted by the Executive. Internally, the Assembly approved the creation of two new committees within the fledgling Commission of Environmental Sustainability; a restructuring of the committees within the Campus Activities Commission; the creation of the Student Maintenance and Resource Team, a ground breaking service to be administered under the Municipal Affairs Commission; the creation of a Community Opportunities Facilitator position to enhance student employment in Kingston; and a complete overhaul of policy governing the election of the Rector. In September, the Assembly approved the efforts of the Municipal Affairs Commission to rebrand the student housing area adjacent to the University. Occasionally referenced as the Student Village, this area would henceforth be known as the University District in AMS communications. In January, the Assembly unanimously granted historic approval of a Memorandum of Understanding between the AMS and the University that established the conditions attached to the cessation of the AMS contribution to the unfinished Queens Centre project. Recognizing that roughly two-thirds of the construction project was indefinitely suspended, the contribution, originally set at $25.5 million, was capped at approximately $10.6 million with $1 million to be reinvested in the JDUC. In light of this development, and reflective of the newly transferred responsibility to the AMS for full administrative oversight of student life space on campus, the Assembly approved changes to the mandate of the Queens Centre Student Working Group. This body would now serve to consider how remaining student fee monies allocated to the Queens Centre could best enhance student life space and to oversee the management of any planned renovation projects. In February, the Assembly heard a detailed presentation from the Dean of Student Affairs Office setting out its proposal to establish a university-operated Co-Curricular Record to track intentional out-of classroom learning. The presentation received a very mixed response from the Assembly which posed a number of critical questions. Later in the year, the DSA decided not to pursue implementation of the Record based on a lack of support.
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Alma Mater Society President VP (Operations) VP (University Affairs) Academic Affairs Commissioner* Campus Activities Commissioner* Commissioner of Internal Affairs* Municipal Affairs Commissioner* Commissioner of the Environment and Sustainability* Social Issues Commissioner* Hospitality & Safety Services Director* Retail Services Director* Media Services Director* Nursing Science Society President Vice-President Engineering Society President VP (Student Development) 4 Elected Representatives
Commerce Society President VP (External) VP (Internal) 2 Elected Representatives Arts & Sciences Undergraduate Society President Vice-President 8 Elected Representatives Aesculapian Society President 2 Elected Representatives
Computing Students Association
Physical & Health Education & Kinesiology Students Association President VP (Operations) VP (University Affairs) MBA Students Society President Vice-President Main Campus Residence Council President Vice- President Jean Royce Hall Council President Other Ex-Officios Undergraduate Student Trustee* Queens Rector* Student Senate Caucus Chair* Board of Directors Chair*
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Board of Directors
The Alma Mater Society of Queens University Inc. Board of Directors is the body that has been entrusted to manage the affairs of the Corporation by its members. The following are three key roles that the Board fulfills: a strategic management role, a financial role, and a support role. The 2011-2012 fiscal year started off with the presentation and approval of corporate service goal plans and budget drafts. Throughout the year, using these documents as a base, the Board and its committees monitored the financial and strategic progress of each of the services. In addition to this, the Board approved a variety of capital expenditures deemed necessary for the long-term viability of AMS services, such as new flooring at Queens Pub and new tables for Common Ground. The Board also undertook a governance review during the year, which resulted in an extensive update of the Board of Directors Policy Manual, modernizing and streamlining many of the Boards practices and procedures. This year was also the first that the AMS had operational control of the Student Life Centre, creating a whole new dimension of corporate oversight and adding over one million dollars to the AMS overall operations budget. This first year was very successful, and the Board of Directors looks forward to maintaining a good relationship with the SLC management partners, Queens University and the SGPS. The audited financial statements contained within this report illustrate the positive financial foundation that has been established through the Board of Directors diligent management work and collaboration. It is the Boards intention to see that this prudent financial management continues well into the future. In 2012-2013, there will be a heavy emphasis on revising the corporate strategic plan and conducting a thorough remuneration review of the entire organization. The Board will continue to monitor the progress of the Corporation, keeping long-term objectives in mind. We will strive to continue making our decisions to best reflect the core values of the AMS as an institution to serve students interests.
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AMS Executive
The three-person AMS Executive is comprised of the President, the Vice-President Operations, and the Vice-President University Affairs. Together, they are elected in the winter term and are responsible for representing the interests of all AMS members and for the day-to-day management of the Society.
The 2011-12 Executive, President Morgan Campbell, VPOPs Ashley Eagan and VPUA Kieran Slobodin focused their attention on a wide variety of projects, overseeing a year of excellence in student advocacy and government activity, and the reinvestment of capital in AMS services and programming to enhance both their current and long term capacity to better serve students. As the 2011-12 Executive took office they faced three critical initiatives relating to student life space on campus. The first of these centred on responding to a March Board of Trustees motion which had established a deadline for determining what should constitute the final student contribution to the capital costs of the Queens Centre in light of the Universitys acknowledged inability to fund Phases 2 and 3 of the project. The Executive authored a detailed report, accompanied by a timeline of the projects history, which recommended that insofar as only one third of the original project vision was delivered, that the student contribution should be capped at one third of the originally approved $25.5 million contribution. This constituted a contribution significantly less than the Board sought from students, but after negotiations the Board aquised. In agreeing to a contribution slightly more than one third, the Executive first secured the condition that $1.2 million of the last year of student funding would be committed by the University to improving student life space in the JDUC. This agreement was enthusiastically and unanimously approved by the AMS Assembly in the winter term. Simultaneously, the Executive had successfully delivered two commercial tenants to the new student life centre. After months of detailed planning and negotiations with the University, the City of Kingston and commercial retailers, the Executive overcame numerous obstacles to fill previously unused commercial space in the Queens Centre with the very first campus grocery store. Grocery Checkout 20 opened its doors on February 14, 2012, offering an exceptionally diverse range of competitively priced packaged and fresh products. The store received an immediate and overwhelmingly positive response from students and has been consistently busy. Roughly a month after the grocery store opened, Drug Smart Pharmacy opened in the Queens Centre, occupying yet another unfilled commercial space. Finally, on the student life front, the Executive entered into a partnership with Queens Athletics and Recreation to undertake significant renovations to MacGillivray Brown Hall, an underutilized building located on Barrie Street that is part of the student life space under AMS management. These renovations were concluded in late fall and now provide important recreation space for A & R with whom the AMS will be signing a contract making the space available for intramurals. In light of this highly successful undertaking and its significant improvement of the student recreation experience, it is likely that the AMS and A & R will jointly invest in future renovations. Internally, the Executive introduced a number of changes and controls to improve financial oversight and to facilitate a more transparent budgeting process for commissions and offices. Through the summer months, a comprehensive review of the AMS constitution and policy manuals was conducted which led to the approval of a large number of amendments and updates to these critically important documents. The Executive partnered with the Queens University Information Security Office to conduct a full review of AMS IT security policy and the physical security of IT assets. The AMS website was completely revamped, and although this was not the first time it had undergone a significant redesign over the past decade, indications were that students found the new site far easier to navigate and were successfully access-
AMS Executive
ing its regular updates and relevant content. These latter initiatives were made possible by the Executives revitalization of the Communications Office and the emergence of the Marketing Office. The Executive enabled both of these offices to come to play central roles in support of virtually all AMS government and services undertakings. Two other accomplishments are noteworthy. Negotiations were successfully concluded with Queens Athletics and the AMS Health Plan provider, Student Care Network, to expand AMS Health Plan coverage to include athletic therapy. In response to the lack of clarity surrounding the process for the election and/or removal of the student holding the position of Rector, completely new policy was written in this area that had to be coordinated with the Society of Graduate and Professional Students. Late in the fall term, the Executive addressed a highly controversial issue surrounding the reveal that the Queens Bands pamphlets and official Songbook contained some very offensive content. The Executive undertook extensive consultation with the Dean of Student Affairs Office, the Office of Advancement, and Queens Athletics, resulting in the imposition of a number of sanctions on the Bands that included a temporary suspension of their activities which extended to the Bands annual participation in the John Orr Dinner and Toronto Santa Claus Parade. The issue was resolved positively when the Bands recognized the need for change and were fully reinstated in January, having satisfied all sanctions and conditions. The Executive concluded the year by writing an oped that appeared in the last issue of The Journal. This widely read piece consisted of a very candid assessment of what they depicted as an erosion of respect for student leadership by the Universitys senior administration and the increasing exclusion of students from meaningful participation in governance and on critical issues affecting them. Referencing dramatic changes to campus alcohol policy and non-academic discipline that had been unilaterally proposed by the University, the Executive identified what it believed was the current administrations apparent adoption of the philosophy of acting in loco parentis, in the place of a parent, an approach historically rejected by Queens, wherein Queens would now become far more hands-on in students lives. Describing an administration that has become excessively risk averse and out of touch with the longstanding Queens tradition of affording its students genuine responsibility in many critical areas of student life, the Executive delivered a compelling cautionary note about the challenges that lie ahead for the AMS as it seeks to retain the collegiality, trust and mutual respect that have traditionally defined its relationships with the University administration.
ensuring the fulfilment of the Societys mandate and mission. The President also acts as the Chief Executive Officer of the Corporation and thus has a fiduciary responsibility to oversee the governance of the Society and its annual budget. The 2011-2012 President also directly oversaw the Communications Officer.
The President is responsible for the external representation of the Society and is ultimately accountable for
the Society. The VP (Operations) oversees the three directors who in turn supervise the retail, hospitality, safety, and media services of the AMS. Additionally, the VP (Operations) administers and facilitates student activity fees, the AMS Health & Dental Plan, the Bus-It program, and the consolidated budget for the Society.
The Vice-President of Operations is responsible for all day-to-day operational and financial matters of
The Vice-President of University Affairs is responsible for all political and educational matters of the
society, research and policy development, internal academic issues, and university administration affairs. The VP University Affairs oversees the commissions and serves as one of two AMS representatives (along with the Academic Affairs Commissioner) on the Ontario Undergraduate Student Alliance (OUSA) Steering Committee. Annual Report 2011-2012 21
COMMISSIONS
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Academic Affairs Campus Activities Internal Affairs Municipal Affairs Social Issues
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The Municipal Affairs Commission (MAC) is, in terms of the number of volunteers, the largest of the 6 AMS Commissions. For 18 years, The MAC has continued to lobby the City of Kingston and the university administration for improvements in the quality of life for students in the University District. Moreover, the Commission has also been playing a key role in Town-Gown relations as it is the primary student representative for Queens students in the City of Kingston. The Commissions operating statement for this year was To incorporate an action/student service oriented approach into the existing lobbying base of the Municipal Affairs Commission. Consequently, the MAC took on a different approach to the issues surrounding Town-Gown relations than it had in previous years; rather than only lobbying important stakeholders, the MAC attempted to directly affect the issues which chronically affect the strength of the relationship between the City, the University, and the students. The MAC saw many highlights in 2011-12. The Let Me Come Home video and the non-existent Aberdeen Street Party were considered a success, and a good start to the year. The rebranding of the Student Village to University District was approved by AMS Assembly and the MAC subsequently created the Student Maintenance and Resource Team (SMART) to help maintain the community. The success of the committees under the Information and Advocacy Portfolio (SPADE, United Way, Breakfast Club) was notable, as was the creation and use by students of an Interactive Housing Map. Additionally, the MAC succeeded in the creation of the University District Hockey League (UDHL), the Summer House Check program, the strengthening of the Golden Key Award for good landlords and the elimination of the Golden Cockroach Award for bad landlords. Overall there was a discernible increase in the awareness and visibility of the MAC in local media. The failure to facilitate the installation of adequate University District signage was one of the very few unsuccessful initiatives for the MAC. The MAC increased its budget from $68,000 (2010-2011) to $77,000. The notable increases within the budget include the introduction of the Volunteer Opportunities Facilitator and the associated $1000 honorarium; the introduction of the SMART Coordinator and the associated $1000 honorarium; and a $3,250 increase in the commissions advertising budget. It is anticipated that next year the MAC budget will increase significantly to account for Summer House Check and SMARTs full time head manager, staff, and operating expenses. Annual Report 2011-2012 27
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OFFICES
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Communications Office
The Communications Office (CO) is responsible for facilitating communications between the AMS and its undergraduate constituency, the broader campus and municipal communities, and governments. Strategies in support of this mandate have been subject to considerable change over the last decade as the Office itself changed structurally and profound changes in media technology have occurred. The Marketing Office, created in 2010-11 to relieve the Communications Officer of the market research and branding portfolios, as well as some marketing/advertising responsibilities, enjoyed its first full-time twelve-month term. The impact, productivity and accessibility of both offices dramatically improved and this was duly noted by students and university staff. The priority of the CO was to work with the Information Technology Officer, Marketing Officer and VPUA to create a new website. A new myAMS.org launched in early August 2011 and received immediate tremendous feedback. Important new features included a much more intuitive organization of information, the creation of a Campus News section, a campus calendar, a Contact Us form, and an eye-catching rotator for advertising events and news on the front page. The Contact Us form proved to be a singularly effective tool for collecting feedback, facilitating response to urgent questions, and centrally tracking student concerns, thereby providing better and more expedient service to student needs. The Campus News section facilitated a significant increase in the issuance of AMS press releases to an average one per week. The innovative new Blogs portion of the Campus News section allowed AMS staff a chance to connect with students on important issues , where previously this was achieved in person or through much less accessible social media profiles. Improved analytics allowed the CO to track successful content and learn how to improve communications from the AMS. From the time of the website launch through the end April 2012, the new site received over 800,000 views. The CO consistently focussed on two broad themes: increasing knowledge of AMS resources and opportunities to increase AMS accessibility; and increasing dissemination of information on important decisions/processes to increase AMS transparency. The first was achieved through more frequent and effective use of social media, the website, targeted posters, the bi-weekly AMS Bulletin in the Journal and Golden Words, and increasing boothing and other outreach opportunities. Using Facebook, Twitter and Youtube generated many new followers. The AMS also expanded its presence on social media by creating a Flickr account. The second goal was achieved through publishing the Annual Report, an essential financial accountability document that had not been printed for the previous three years and through advertising decisionmaking events - AMS Assembly/ University Senate/ Board of Trustees/AMS Board of Directors - and that decisions arising from those events were clearly communicated via a combination of live-tweets, press releases and blogs. Although the coming year begins with a sound foundation, it will nevertheless be critical for the CO to continue to evaluate new initiatives and introduce changes where necessary. Significant steps were taken this year to better define the role of the Marketing and Communications Offices through the creation and editing of several policies (notably Visual Identity Standards) but efforts must continue to ensure that AMS policy remains current and embraces rapidly changing communication and media technologies.
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Marketing Office
The Marketing Office serves as a resource for the Commissions and Services within the AMS. Its role is to assist in the creation of promotional material and advertising campaigns while conducting market research and ensuring the primacy and consistency of the AMS visual identity standards. The office was created in the year previous to assist in the mandate of the AMS Executive to increase the efficiency and proficiency of communication between the AMS government and services, and the students of Queens University. Towards this end, the Marketing Office grew quickly in this past year, growing into its responsibilities and developing new areas of interest and attention. The Marketing Office serves, in part, to reduce the quantity of responsibilities that were once under the purview of the Communications Office. The sheer complexity and number of duties which once fell under Communications meant that a significant portion of them were neglected from year to year. Further responsibilities were added to the position, creating a distinct entity that deals with critical operations in the AMS. Some of the responsibilities entrusted to the Marketing Office include the undertaking of comprehensive market research initiatives, the direction and organization of marketing caucus, the development of the AMS visual identity, the design and procurement of new promotional materials, and the protection of the integrity of the AMS visual theme. The Marketing Office also serves as a consultative resource for any and all AMS subsidiary
groups, enabling even smaller organizations within the AMS to tailor effective and efficient marketing and outreach campaigns. The 2011-2012 academic year saw a significant amount of growth in the operations of the Marketing Office. The office has grown greatly from its origins in 2010/2011, and has effectively fulfilled its mandate over the past 12 months. The redesign and restructuring of the AMS brand visual representation was a key component to this years efforts, and by all accounts, has been an effective and worthwhile use of time and resources. The AMS has dramatically increased its ability to communicate, as well as its professional visual presentation. The Marketing Office has also expanded on its mandate to conduct market research initiatives, thereby facilitating communication between the AMS and its constituent members. Many surveys were designed, conducted and subsequently analysed, to the benefit of the AMS and many of its subsidiaries including the MHAC, the AMS corporate services, and the AMS brand. The Marketing Office was also a key player in many wide-reaching awareness, informational and marketing campaigns, including the Ontario Provincial Election GOTV campaign, the AMS Food Centre campaign, the launch of the two new retailers in the Queens Centre (DrugSmart Pharmacy and GroceryCheckout), and the AMS elections and referenda. The Marketing Office will continue to grow off of this years successes, and will emphasize the offices role in the marketing of the AMS services. 33
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SERVICES
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Retail Services
Publishing & Copy Centre
2011/2012 was dedicated to improving customer service and reducing waste at the Publishing & Copy Centre. Over the last 24 years the P&CC has grown from a small-scale copy centre into the production facility that it is today, constantly expanding and improving on the services that it offers to the Queens community. This year the P&CC made strategic investments that allowed it to overhaul the way in which it does cutting and business cards, enabling the service to offer lower prices and faster turnaround times. In September, wide-format poster prices were cut in half, making them more accessible to students. This has led to a nearly 400% increase in the number of wide-format posters sold. Financially, the P&CC has had a very successful year with a strong financial showing. Increases in course pack sales, black and white and colour printing, and wide-format sales demonstrate the services importance to the Queens community and the value it provides to students, staff, and faculty. Looking to the future, the Publishing & Copy Centre will be undergoing a major overhaul this summer to keep up with demand and trends observed over the last 5 years. Renovations will occur in early May and will include a new counter and expanded backshop area, a fresh coat of paint, and new, accessible doors. The introduction of a new colour printer will enable the P&CC to cut colour prices next year as well, something that both staff and customers are very excited for. The P&CC always has and will continue to strive to provide excellent services at competitive prices for students at Queens University and the Kingston Community.
Tricolour Outlet
Tricolour Outlet was formed at the end of 2009-2010 from the amalgamation of the AMS Merchandise Services (TAMS, operating the Used Bookstore and Tricolour Outfitters) and Destinations. In its first year of operations, Tricolour Outlet succeeded in reducing its operating costs by 19% through streamlining of the staff and management teams and reductions in allocated expenses. Many great strides have been made in this fiscal year to improve the financial situation of Tricolour Outlet, its overall brand recognition and place within the Queens Community. This years focus was increased recognition from Queens students. Tricolour Outlet exceeded expectations by becoming the number one AMS recognized brand on campus as part of a Marketing Office poll. This strong brand identity and recognition helped Tricolour Outlet increase its visibility on campus, furthering its importance to the Queens student body. Another important focus for this years management team was the Tricolour Express. Since 2009, Tricolour Express ticket sales have been on a downward trend, with a 35% decline last year. Halting this decline and reversing this trend was an important challenge for the service. In 2010/2011, the Tricolour Express saw an increase in revenue of 5%, demonstrating the importance students place on this service. This increase can be largely attributed to an extensive marketing campaign. Consignment sales were successful but not on par with previous years. This can be partly attributed to the influx of new editions of textbooks, which made the used editions in the store obsolete. Procedures to reclaim expired consignments and payouts were revived, leading to a substantial cost savings. Overall, Tricolour Outlet has had a successful year, and the service will continue to emphasize its prominence in the Queens Community.
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Hospitality Services
Common Ground Coffeehouse
Common Ground Coffeehouse was created in 2000 to serve the Queens student body by providing students with consistent products of high quality at reasonable prices. Unlike other on-campus food service providers, Common Ground offers a unique experience to all customers in that it is students serving students. The 2011-2012 Common Ground staff built upon the success of the previous year, seeking improvements to the overall efficiency and consistency. The management team strived to create a more comprehensive training week for the staff in August. Additionally, a focus was placed on premade sandwich sales and the marketing of CoGro Express as a viable alternative to Common Ground. CoGro Express sales continued to increase, bouyed by the addition of premade sandwiches to the menu. This year, the facilities portfolio had the large challenge of dealing with nearly bi-weekly equipment failure. As a result, repairs and maintenance charges were over budget. Common Grounds marketing has become standardized. The creation of visual identity standards will help further the CoGro brand. Common Ground implemented a back of house composting system that hopefully be expanded in future years. Common Ground had increases in overall revenue and a general decrease in the services operating deficit.
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Safety Services
Queens Student Constables
The Queens Student Constables (QSC) have been an important support resource to students since 1936. QSC strives to provide high quality peer supervision and support that ensures a safe social environment for all Queens students, while upholding AMS and University regulations. Student Constables can be found working at The Queens Pub, Alfies, Clark Hall Pub, athletic events, orientation events, semi-formals, and many other events at Queens University. During the 2011-12 year the Queens Student Constables set out to improve their image, increase consistency among staff, and to be more accessible to students. The QSC Executive also actively worked to improve relationships with the other organizations they work with. For the first time in several years, the 2011-12 Queens Student Constables created a service marketing plan. This plan included monthly Journal ads, promotional activities during Orientation Week and coverage by different media outlets on campus to promote the service and to recruit new staff for the 2012-13 year. These advertising campaigns were well received by the Queens community. Overall, this years consistency and quality of service provided by QSC was an improvement over last year but there were still some discrepancies amongst how the Senior Constables managed their shifts and about different expectations that TAPS and Clark managers held of the Constables. Discrepancies between different MODs were usually resolved by discussions with the Head Managers of these services, clearly delineating their expectations of the service. Mandatory customer service training was a large part of the service this year. This drastically helped the image of QSC and made it more approachable to students. Improved customer service is an ongoing goal of QSC that will continue into future years.
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Walkhome
Walkhome was created in 1988, and has since grown to become the most used safe walk program in Canada, providing safe walks home to all students at Queens. Walkhome averages about 12,000 walks each year, a number that continued to grow during the 2011-2012 academic year. It employs 150 student staff members, and is the only safe walk service in Ontario that pays its staff members. Queens Walkhome is also the only safe walk program that is completely anonymous; something that it will continue to pride itself on. This year Walkhome saw increasing walk numbers, and increasing success in community outreach initiatives. Each year Walkhome organizes two Walk-a-thon events, whereby Walkhome donates $1 to a charitable organization within the Queens or the Kingston Community for each walk in an evening. At the first Walk-a-thon event in November, it had a record breaking 514 walks in one night, and donated over $2000 to Queens Cares; an affiliate of Habitat for Humanity. In March, Walkhome held its second Walk-a-thon event and surpassed the first event with 523 walks. Additionally, one of Walkhomes biggest goals was financial responsibility. By closely examining the ways in which the service spends money and the ways in which it handles student dollars, the service was able to maximize its operational output while maintaining a fairly neutral budget output. One of the biggest accomplishments within the service this year was the change in management structure that will take effect in 2012-13. The addition of an Assistant Manager to the service will result in a smoother and more reliable operation, putting less stress on the service in peak periods. This position will also allow more time for marketing initiatives, raising Walkhomes profile in the Queens Community. Looking ahead to 2012-13 Walkhome will continue to endeavour for increased visibility on campus, increased level of service use, and a professional yet fun environment for the staff and patrons.
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Media Services
CFRC 101.9FM
CFRC 101.9FM is Kingston, Ontarios only campus-community radio station, broadcasting from Queens University since 1922. The station broadcasts 24/7 on 101.9FM and online at cfrc.ca, offering alternative news, diverse opinions, and underground music, along with debate on student issues that are not being covered by other media in Kingston. Almost all of CFRCs programming is produced by more than 150 active volunteers overseen and assisted by five paid staff. CFRC broadcasts Queens Gaels football, hockey and basketball games, as well as speeches given by honorary degree recipients and special guests at the Universitys convocation ceremonies. In the 1980s CFRC incorporated under its own non-profit entity Radio Queens University (RQU). 2003-2006 saw a transfer of operations of CFRC from Queens University to the Alma Mater Society. In 2011-12 the AMS and CFRC signed a Memorandum of Understanding (MOU) regarding CFRCs separation from the AMS by 2014, in order to comply with new CRTC regulations. 2011-2012 saw a lot of new Focus Programming delivered by the station, including Pride, Prisoners Justice Day, Black History Month, International Womens Day and Aboriginal Awareness Week. CFRC also delivered three original Radio Residencies featuring two Radio Dramas, two Radio Art Pieces and two Radio Documentaries. Other successes include strengthening our existing partnerships with local non-profits, music promoters and local businesses such as OPIRG Kingston, Flying V Productions, Sleepless Goat Cafe, Ale House, etc. CFRC also purchased a tent and a flag used for outreach events, helping raise our profile in the community. In addition we were finally able to use the data from a recent listenership survey for ad sales and grants. Financial successes in 2011-12 include greater advertising revenue. $3925 in Sports Sponsorship and $6845 in advertising were secured, with more revenue still to come this month. CFRC also received grants from the Community Radio Fund of Canada, City of Kingston Arts Fund, Job Creation Partnerships, OPIRG Kingston, Community Foundation for Kingston and Area and the Community Investment Fund. Financial challenges this year included running out of allotted budget for items such as printing, honoraria and marketing due to last minute successful grant applications and planning for the National Campus Community Radio Conference and 90th anniversary. Going forward, CFRC will work diligently to meet these challenges and to create a sustainable business model.
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FINANCIALS
48 Alma Mater Society
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Awards & Bursaries Funds & Other Operations Financial Statement Guide Balance Sheet Statement of Operations Statement of Changes in Net Assets Schedule of Internally Restricted Funds
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STATEMENT OF FINANCIAL POSITION The statement of financial position, or the balance sheet as also known, is a snapshot of the financial position of the AMS as at April 30th. The Net Asset position of the AMS reflects the financial health of the AMS and its ability to meet its obligations at April 30th. The balance sheet is divided into 3 main sections: assets, liabilities and net assets. Assets: An asset is something which is expected to provide benefit to the firm now or in the future. Assets are listed on a balance sheet in order of liquidity (i.e. ease with which the asset can be converted into cash). A review of the AMS balance sheet shows a high level of assets held in the form of cash or near-cash items. Capital assets are recorded at historical cost and are depreciated (charged to operations) over a period of time determined by the Board of Directors. Liabilities: A liability is something which entails future obligation. As with assets, liabilities are segmented between obligations which will come due in the short-term (current liabilities) and those which will come due in the long-term. The liabilities of the AMS consist only of short term amounts due to suppliers, government agencies and amounts held by the AMS on behalf of other non-AMS groups. Net assets: Equity is the residual after deducting liabilities from assets. In essence, it represents the net worth of the company. The equity section of the AMS balance sheet is divided into a number of components. The operating fund represents the accumulated profits and losses from operations of the AMS over its history. It is increased (or decreased) annually by the net income (or loss) from the operation of AMS services and commissions. Over the years the Society has appropriated funds for specific services or projects. These are known as reserves and are disclosed in the equity section of the balance sheet. Finally, the AMS has established internally restricted funds to handle the flow of money through projects outside normal operations (the Accessibility Queens Fund, Advantage Fund,
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STATEMENT OF FINANCIAL POSITION The statement of financial position, or the balance sheet as also known, is a snapshot of the financial position of the AMS as at April 30th. The Net Asset position of the AMS reflects the financial health of the AMS and its ability to meet its obligations at April 30th. The balance sheet is divided into 3 main sections: assets, liabilities and net assets. Assets: An asset is something which is expected to provide benefit to the firm now or in the future. Assets are listed on a balance sheet in order of liquidity (i.e. ease with which the asset can be converted into cash). A review of the AMS balance sheet shows a high level of assets held in the form of cash or near-cash items. Capital assets are recorded at historical cost and are depreciated (charged to operations) over a period of time determined by the Board of Directors. Liabilities: A liability is something which entails future obligation. As with assets, liabilities are segmented between obligations which will come due in the short-term (current liabilities) and those which will come due in the long-term. The liabilities of the AMS consist only of short term amounts due to suppliers, government agencies and amounts held by the AMS on behalf of other non-AMS groups. Net assets: Equity is the residual after deducting liabilities from assets. In essence, it represents the net worth of the company. The equity section of the AMS balance sheet is divided into a number of components. The operating fund represents the accumulated profits and losses from operations of the AMS over its history. It is increased (or decreased) annually by the net income (or loss) from the operation of AMS services and commissions. Over the years the Society has appropriated funds for specific services or projects. These are known as reserves and are disclosed in the equity section of the balance sheet. Finally, the AMS has established internally restricted funds to handle the flow of money through projects outside normal operations (the Accessibility Queens Fund, Advantage Fund,
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Financial Statements
THE ALMA MATER SOCIETY OF QUEENS UNIVERSITY INCORPORATED Balance Sheet April 30, 2012, with comparative figures for 2011 2012 Assets Current assets: Cash Marketable securities (note 2) Accrued interest Accounts receivable Inventories Prepaid expenses Capital assets (note 3) Less accumulated amortization Other Assets: Student Loans Program $ 421,744 5,079, 351 21,331 498,836 155,900 26,478 6, 203, 640 3,597,251 3,213,287 383,964 41, 710 $ 6,629,314 Liabilities and Net Assets Current Liabilities Bank Indebtedness Accounts payable and accrued liabilities Funds held for Queens Bands Funds held for Union Gallery Funds held for CFRC Radio Club Net assets: Net assets invested in capital assets (note 5) Other reserves internally restricted (note 1(a)) Internally restricted funds (note 6) Externally restricted funds (note 6) Operating fund- unrestricted Commitments (note 7) $ 2,133,876 21,510 15,527 581 2,171,494 383,964 250,000 1,895,346 653,144 1,275,366 4,457,820 $ 6,629,314 $ 120, 827 2,105,178 68, 930 14,232 620 2,309,787 286,225 250,000 5,093,560 1,059,718 6,689,503 $ 8,999,290 $ 7,220,648 28,576 1,226,994 168,925 26,452 8,671,595 3,324,764 3,038,539 286,225 41, 470 $ 8,999,290 2011
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Statement of Operations
THE ALMA MATER SOCIETY OF QUEENS UNIVERSITY INCORPORATED Schedule of Service Revenues, Expenses and Interfund Transfers Year Ended April 30th, 2012, with comparative figures for 2011 2012
Revenue CFRC Common Ground Coffee House Convocation Services Food Bank Publishing and Copy Centre Queens Journal Queens Student Constables Queens TV* Student Life Centre The AMS Pub Services Tricolour Outlet Yearbook & Design Services Walk-home Service $ 168,248 1,097,356 53,620 21,772 491,023 334,986 311,299 77,428 224,626 1,547,109 1,260,849 313,437 393,462 $ 6,295,215 $ Expenses 184,609 1,110,827 40,377 23,656 444,253 328,854 320,496 83,059 248,321 1,551,295 1,269,487 220,521 363,724 $ 6,189,479 $ Net Interfund Transfers Contribution $ (16,361) $ (13,471) 13,243 (1,884) 46,770 6,132 (9,197) (5,631) (23,695) (4,186) (8,638) 92,916 29,738 $ 105,736 Revenue $144,786 1,036,032 54,047 16,416 474, 899 325,623 310,394 40,552 2,013 1,503,988 1,314,523 263,180 379,731 Expenses $163,153 1,005,266 26,944 15,433 383,061 280,215 326,237 49,273 44,118 1,440,771 1,303,007 261,639 369,388
2011
Interfund Net Transfers Contribution $ $ (18,367) (25,901) 56,667 2,200 21,167 31,417 2,000 3,183 61,000 60,083 8,542 2,600 $ 248,859 27,103 (1,217) 70,671 13,991 (17,843) (11,904) (42,105) $2,217 (48,567) (7,001) 7,743 $ (51,180)
$ 5,866,184 $ 5,668,505
*This figure combined the Queens Media and Journalism Conference with Queens TV. 2012-13 statements will be seperate.
Schedule of Other Corporate Revenues, Expenses and Interfund Transfers Year Ended April 30th, 2012, with comparative figures for 2011 2012
Revenue AMS General Office Board of Directors Communications Office Human Resources Office Information Technology Office Marketing Office Student Centre Office $1,871,420 51,132 60,805 164,014 47,715 1,345,197 $3,540,283 Expenses $1,918,825 47,161 51,308 59,026 159,147 42,862 1,176,156 $3,454,485 Net Interfund Transfers Contribution $ 51,595 $ (99,000) 22,839 (70,000) (176) 1,779 4,867 106,872 $ (62,128) 4,853 62,169 $147,926 Revenue $ 1,786,984 48,809 62,901 148,350 30,519 $ 2,077,563 Expenses 1,891,927 29,778 46,474 57,387 107,350 17,784 $ 2,150,701
2011
Interfund Net Transfers Contribution (126,167) $ 21,223 (90,000) 60,222 2,335 5,514 41,000 $ (216,167) 12,735 $ 143,029
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2011
Interfund Net Transfers Contribution $ 5,606 21,104 (93,474) 18,225 (2,977) (4,529) (8,566) 14,943 5,808 (43,859)
Statement of Changes in Net Assets Year Ended April 30th, 2012, with comparative figures for 2011
Net Assets invested in capital assets Balances, beginning of year Excess of revenue over expenses (expenses over revenue) net of interfund transfers Net change in investment in capital assets Balances, end of year $ 286,225 (174,749) 272,488 $ 383,964 Net Assets invested in capital assets Balances, beginning of year Excess of revenue over expenses (expenses over revenue) net of interfund transfers Net change in investment in capital assets Balances, end of year $ 248, 485 (159,445) 197,185 $ 286, 225 Other reserves $ 250,000 $ 250,000 Other reserves Internally restricted funds $ 5,093,560 (3,198,214) $ 1,895,346 Internally restricted funds Externally restricted funds Operating fund 2011 Total $ 6,689,503 (2,231,683) $ 4,457,820 2010 Total
- $ 1,059,718
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2011
Net Contribution $ 19,566 198,518 (80,288) 35,896 2,023,632
$ 4,542,452 $ 7,015,394 Externally restricted Queens Centre Student Life Centre Total Restricted Funds -
$ 4,856,558 $ 2,691,926 -
$ (32,692) $ (32,692)
$ 2,197,324 $ 2,197,324
$ 4,542,452 $ 7,015,394
$ 4,856,558 $ 2,691,926
Restricted Funds Year Ended April 30th, 2012, with comparative figures for 2011
2012
Accessibility Queen`s Funds Advantage Fund Health and Dental Plans Fund Student Centre Fund Queens Centre Externally restricted funds consist of the following: $ 137,071 205,384 1,063,021 489,870 $ 1,895,346
2011
$ 102, 339 385,726 1,007,362 549,762 3,048,371 $ 5,093,560
2012
Queens Centre Student Life Centre $ 546,272 106,872 $ 653, 144 $ $
2011
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Council
Academic Affairs Commissioner Mira Dineen Retail Services Director Jeff Heenan Communications Officer Amanda Judd Clubs Manager Craig Draeger General Manager Annette Bergeron Journal Administrative Assistant Gabe King Campus Activities Commissioner Stephen Pariser Hospitality & Safety Services Director Gracie Goad Human Resources Officer Alex Miller Judicial Affairs Director Alison Sproat Information Officer Greg McKellar CFRC Operations Officer Kristiana Clemens Commissioner of Internal Affairs Mark Preston Media Services Director Dan Szczepanek Information Technology Manager Chris Whelan Orientation Roundtable Coordinator Dmitri Tchebotarev Retail Operations Officer John McDiarmid CFRC Business Manager Marketing Officer Andrew Baldanza Board of Directors Chair Mitch Piper Administrative Assistant Nancy Warnica Controller Lyn Parry Accounting Assistant Janice Kirkpatrick Student Centre Officer Gillian Shields Municipal Affairs Commissioner David Sinkinson Social Issues Commissioner T.K. Pritchard Commissioner of the Envrionment and Sustainability Adam DiSimine
Irina Skvortsova
Tricolour Outlet Head Manager Dayna Shoot Assistant Managers Kait Babin Hillary Land Steven Brooks Alexandrina Shannon Queens Journal Editor-in-Chiefs Clare Clancy, Jake Edminston Business Manager Daniel Weinshenker
Common Ground Head Manager Sam Guertin Assistant Managers Brittany Brewster Mackenzie Goodwin Keenan Randall Josie Qui Becky Rose Queens TV Executive Producer Eugene Michasiw Business Manager James McArthur
The AMS Pub Services Head Manager Fay Yachetti Assistant Managers Daryoush Moezzi Jessica Flower Vince Castronovo Matt Kelling Emma Nicholl Sarah Koopman Kelly Walter Yearbook & Design Services Head Manager Alvin Suen Production Manager Hamza Bangash
Queens Student Constables Head Manager Will Schwenger Assistant Manager Nicholas Cole
CFRC 101.9FM Music Programming Manager Kym Nacita Spoken Word Programming Manager
Fraser MacPherson
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Cha Gheill!
Annual Report 2011-2012 59
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