TAGLINES

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Punchlines / Taglines / Slogans / Bylines. . . they have been called various names, and when a person starts to develop an interest in quizzing, or for that matter, gathering knowledge about business and its various aspects – he starts with the above-mentioned idea. To be honest, that is where I started. These so-called slogans do conjure up an image of greatness about the company. In most cases, it is these slogans that we remember them by. The association that some of the brands have with their taglines is legendary. Who can say that after wearing a suit by Raymond, he hasn’t felt like a complete man? A large number of brands keep evolving and changing their taglines more often than most of us change our toothpaste brands. To avoid any such confusion, I have taken great care in preparing this list. I went to the website of all the companies mentioned to see how much effort they are putting in to popularise their taglines. If the companies choose to only put them in the newspaper ads they put out and not on the website, I have skipped them. So don’t be surprised if you don’t see many big companies like Microsoft missing in the list. The chapter, however, is still very important if you are planning to appear for the SNAP or IIFT. More often than not, you can find a couple of tagline-related questions in those exams. Taglines also play an important role in business quizzing. Typically, in a quiz by Derek O’Brien or Pickbrain, you can find one question in the prelims based on a tagline. As a quizmaster, they, and many others, like to ask questions which get answered. Trust me on this, no quizmaster likes seeing 0 on a prelims answer sheet. Taglines help the quizmaster reach out to the not-so-serious quizzers, and hence make the show a little more fun, and by extension, a little more popular. Even in smaller quiz events, like the ones in college fests, General Awareness for MBA exams by Ravi Handa @ www.wiziq.com/course/8173 Get course in just Rs.99 use coupon code: GAMBA8

you can sometimes find entire rounds dedicated to taglines. So if you have a fest or an exam coming up – go through the following pages. You never know what you’re gonna get!

Airlines
Company Air India American Airlines British Airways Cathay Pacific Delta Airlines Emirates Go Air Indigo Ailines Jet Airways Kingfisher KLM Lufthansa Qantas Spice Jet Thai Airways Slogan Your Palace in the Sky We know why you fly To fly. To serve People. They make an airline. Keep Climbing Keep Discovering Fly Smart Go IndiGo The Joy of Flying Fly the Good Times Journeys of inspiration There is no better way to fly The Spirit of Australia Flying for Everyone Smooth as Silk

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Automobile
Company Ashok Leyland Audi Bajaj Auto BMW Bosch Bridgestone Castrol Ford Goodyear Honda Maruti Suzuki Michelin Mitsubishi Opel Renault Skoda Toyota Volkswagen Slogan Engineering your Tomorrows Vorsprung durch Technik - Progress through Technology Distinctly Ahead Sheer Driving Pleasure Invented for Life Your Journey Our Passion It's Liquid Engineering Go Further One Revolution Ahead The Power of Dreams Way of Life A Better Way Forward Drive @ Earth Wir Leben Autos - We live for Cars Drive the Change Simply Clever Quality Revolution Das Auto - The Car

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Dot Coms
Company Slogan About Need Know Accomplish Bharat Matrimony No. 1 in Matrimony Ibibo I Build I Bond Magic Bricks India's No. 1 Property Site MakeMyTrip Memories Unlimited Monster Right Jobs. Right Candidates Naukri India's No. 1 Job Site Raaga A world of music Shaadi World's Largest Matrimonial Service Twitter Yours to Discover Yatra Creating Happy Travellers Youtube Broadcast Yourself

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Electronics
Company Akai BPL Electrolux Epson General Electric Hitachi LG Olympus Onida Panasonic Philips Slogan Creative at Heart Happier Living Everyday Thinking of you Exceed your vision Imagination at work Inspire the next Life's Good Your Vision, Our Future Designed with you in mind Ideas for life Sense and simplicity

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Energy
Company Bharat Petroleum British Petroleum Chevron Coal India Exxon Mobil GAIL Hindustan Petroleum Indian Oil NTPC ONGC Power Grid Slogan Energising Lives Beyond Petroleum Human Energy Nurturing Nature. Enabling Life. Empowering India Taking on world's toughest energy challenges Gas and Beyond Future Full of Energy The Energy of India Transforming Lives Making Tomorrow Brighter One Nation. One Grid

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Financial Services
Company Slogan Allahabad Bank A Tradition of Trust Bank of Baroda India's International Bank Bank of India Relationship beyond Banking BNP Paribas The bank for a changing world Bombay Stock Exchange Experience the New Dena Bank Trusted Family Bank Deutsche Bank Passion to Perform Ernst and Young Quality in everything we do HSBC The world's local bank Max New York Life Insurance Khushiyon ki Planning MCX Trade with Trust Oriental Bank of Commerce Where every individual is committed Punjab National Bank The name you can bank upon State Bank of India Safe Banking with SBI UCO Bank Honours Your Trust Union Bank of India Good people to bank with Vijaya Bank A friend you can bank upon Central Bank of India Central to you since 1911 Mastercard There are some things money can't buy

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Healthcare
Company Slogan Apollo Hospitals Touching Lives Bayer Science for a better life Cadilla Pharmaceuticals The Care Continues Cipla Caring for life Dr. Reddy's Life Research Hope Merck Be Well Sanofi Aventis Because Health Matters Biocon Delivering Affordable Innovation Piramal Healthcare Knowledge Action Care Wockhardt Stay Well. Do More. Love Life Dabur Celebrate Life

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Media
Company Slogan Business Today For Managing Tomorrow CNBC First in business worldwide CNN The worldwide leader in news CNN IBN Whatever it takes Forbes The Capitalist Tool HBO It’s Not TV. It's HBO Tehelka India's Independent Weekly News Magazine Telegraph Unputdownable Zee Business Aapka Faayda

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Retail
Company Slogan Big Bazaar Isse Sasta Aur Achcha Kahin Nahin Café Coffee Day A lot can happen over coffee Home Depot More Saving More Doing Ikea Affordable solutions for better living Shoppers Stop Start Something New Spencer's Makes fine living affordable Walmart Save Money. Live Better World of Titan Be More

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Technology
Company Accenture Cisco Cognizant Dell Idea Cellular Intel Nokia Virgin Mobile Wipro Micromax Slogan High Performance. Delivered The Human Network Passion for building stronger businesses The Power to do More An idea can change your life Intel Inside Connecting People Think Hatke Applying Thought Nothing like Anything

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Classic Slogan
Company 7 Up American Express Amul Apple Avis Rental Cars Bajaj Auto BMW Boost British Airways Brook Bond Tea Cadbury California Milk Processor Board Calvin Klein Camel Cigarettes Carlsberg Citibank Coca Cola Coca Cola Coca Cola Complan Crest De Beers Energizer Batteries Esso / Exxon FedEx Fevicol Ghadi Detergent Gold Spot Slogan The uncola Don't leave home without it Utterly Butterly Delicious Think Different We try harder Hamara Bajaj The Ultimate Driving Machine Boost is the secret of my energy The world's favorite airline Wah Taj! Asli swaad zindagi ka Got Milk Between love and madness lies obsession I would walk a mile for a camel Probably the best beer in the world The City Never Sleeps Always Coca Cola The Pause That Refreshes Thanda Matlab Coca Cola I am a Complan Boy "Look, Ma, no cavities!" Diamonds are Forever It keeps on going and going and going Put the tiger in your tank When it absolutely, positively, has to be there overnight. Yeh fevicol ka majboot jod hai, tootega nahia Pehle istemal kare phir vishwas kare The Zing Thing

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Company Hallmark Hero Honda Hutch Ivory Soap (P&G) Jhonny Walker KFC Kinetic Kit Kat Lays L'oreal M&Ms Maxwell House Coffee Maybelline McDonalds Microsoft Morton Salt MTV New York Times Nike Onida Parle G Pepsi Pepsi Perk Rasna Raymond Surf Tata Indica Tata Tea Thomas Cook Timex

Slogan When you care enough to send the very best Desh ki dhadkan Wherever you go, our network follows 99.44 % pure Keep Walking Finger Lickin Good Chal Meri Luna Have a break. Have a KitKat No one can eat just one Because I am worth it Melts in your mouth, not in your hands Good to the last drop Maybe she's born with it, may be its Maybelline I'm loving it Where do you want to go today? When it rains, it pours I want my MTV All the news that's fit to print Just Do It Neighbour's Envy, Owner's Pride Swaad Bhare Shakti Bhare Pepsi-Cola hits the spot Nothing Official About It Thodi se pet pooja I love you Rasna The Complete Man Surf ki kharidari mein hi samajhdari hai More car per car Jaago Re Don't just book it, Thomas Cook it It takes a licking and keeps on ticking

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Company Uncle Chips United States Army Vicks Videocon Vimal Volkswagen Volkswagen Wendy's Wheaties Yellow Pages

Slogan Bole Mere Lips - I love Uncle Chips Be all that you can be Vicks ki goli lo, khich khich door karo Bring Home The Leader Only Vimal Think Small Drivers Wanted Where is the beef? Breakfast of Champions Let your fingers do the walking

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