GABRIELLE FAY ALFIERO

(207) 730-1068 • gabrielle.alfiero@gmail.com • gabrielle.alfiero@journalism.cuny.edu • @7MinuteGabs

EXPERIENCE
Bloomberg Media, New York, NY Aug. 2010-May 2012 Marketing Manager • Write, edit and pitch online, tech-based advertising copy • Write sell pieces, marketing and promotional materials • Engage with Bloomberg media properties across TV, print, digital, radio and mobile on a daily basis • Develop and execute strategic global advertising buys • Research and execute industry sponsorships and partnerships • Manage all budgetary aspects for department • Develop and propose strategic, full-year departmental marketing plans for approval by Chief Marketing Officer • Research industry trends to ensure innovative, intelligent program execution • Maintain high level of brand responsibility and confidentiality The Wall Street Journal, New York, NY Oct. 2008-Aug. 2010 Marketing • Sought source approval for quote usage in special advertising sections Coordinator • Wrote ad copy for house ads • Coordinated re-launch of advertising website • Managed innovative national marketing campaigns • Monitored and updated sales and marketing intranet; led efforts for improvement of intranet’s digital asset management system • Proposed and implemented creative marketing campaigns • Wrote sell sheets, presentations and promotional pieces • Managed promotional giveaways for client outreach • Collaborated with internal marketing and sales teams to achieve mutual goals NLN Global, New York, NY Oct. 2007-Sept. 2010 Executive Assistant • Directly supported CEO and President of print services company • Wrote proposals for prospective and current clients • Originated detailed log of all sales-related correspondence • Initiated continuous contact with high-level partners and clients Diversion Magazine, New York, NY June-Aug. 2006 Intern • Researched, wrote and published travel articles with bylines for travel and leisure magazine • Fact-checked articles using online and printed resources • Communicated with writers and subjects to obtain press kits The College Voice (Campus Newspaper), Connecticut College Fall 2005- Spring 2007 Staff Writer • Wrote articles about campus events, lectures and issues • Interviewed campus community members by phone and email

SKILLS
• Adobe Photoshop • Bloomberg Terminal • Final Cut Pro X • Reaper • Wordpress • JVC Video Camera

EDUCATION
CUNY GRADUATE SCHOOL OF JOURNALISM, New York, NY M.A. expected Dec. 2013 CONNECTICUT COLLEGE, New London, CT B.A. May 2007 English, Creative Writing, minor in Film Studies

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