lessons from bezos, pincus, young

CEO 2.0

Bing Gordon Nov 2010

Why Web 2.0 CEO is different
‡ More jobs than people ‡ ³Design by Darwin´
± Analytics is the new DNA

‡ Built for speed ‡ Gamification, mobile, social

Personal role

Visionary
‡ Strategy on one slide or poster
± Bezos: the flywheel ± Pincus: three boxes (07, 08, 09) ± Young: the triangle

‡ Missionary, not mercenary
± Focus on customer, not competition

Personal role The coach. then help ± ³I¶m turning into an advisor´ ‡ Install ³okr¶s´ ‡ ³You killed it´ ‡ Inputs vs outcomes . not the dictator ‡ Give ownership and meaning ‡ Scope work.

not quarterly ± College students can do ³anything in a week´ ± Sunday night reports.Personal role Set the pace ‡ Weekly. Monday meeting/breakfast ‡ Personal time management ± Consistency ± Match hours to priorities ‡ Abolish 1 on 1¶s .

Other ³ideas´ ‡ A great exec assistant« or two ‡ ³Personal technical advisor´ ‡ Put your office in the middle ± And move regularly .

³finance´. ³PR´ ± Feedback and fun .Board of directors Get value from your board ‡ ³What¶s on my mind´ ± 2/3 of each board meeting ‡ Monthly pace ‡ Weekly email updates ‡ Energize your board ± Roles and assignments ‡ ³creative guy´. ³admin´. ³values person´ ‡ ³strategy´.

´ ‡ Bing: ³don¶t join a board you wouldn¶t pay to eat dinner with (because you do). instead of control.´ . and get the wrong advisors.Board management Governance not pre-money ‡ Pincus: ³rookie entrepreneurs maximize valuation.´ ‡ Bezos: ³go public as late as you can.

job definitions ± Culture and values clarity ± Avoid employee lawsuits .The scalable organization Hire HR early ‡ Hire for recruiting and cultural leadership ‡ Direct report to CEO ‡ No later than first 50 employees ± Employment agreements.

± Set high bar for others ± Allow CEO to double down elsewhere ± Bezos ³6 whose judgment I trust totally´ ‡ Demand perfection in ³perfectable jobs´ ± Overhire for CFO.Scalable Org Golden people ‡ 3 direct reports dominate their jobs. Net ops. Ops. legal ‡ Plan management capacity like server capacity! . Security.

Scalable organization Onboarding is crucial ‡ Colleges focus on freshmen! ‡ First week: ± Monday: ‡ ‡ ‡ ‡ company orientation Job definition and personal OKR¶s. No harm. ‡ First quarter: ± Probation. . Bing¶s rule of 7/10. no foul. ± Friday: check in ‡ Zappos: $2000 to leave at this point. What it takes to ³kill it´ in your new job.

not performance reviews ± Bigger job or horizontal move. . ‡ Job challenges.Scalable organization Promote from within ‡ ³Level up´ ± Zynga goal of 15% per quarter! ± Promotion or raise ± From 50 to 2000+ people.

possibly burn out Small groups (5-20) .Scalable organization Entrepreneurs AND managers ‡ Management: ± People and careers ± Grow organizational value ± Added value coaching ‡ Entrepreneuring: ± ± ± ± ± Innovation and judgment Inventors! Do the impossible Burn hot.

Zynga Playbook ± All hands. Product Status Meeting ± Zynga: Weekly roadmap. ³bold beats´. greenlight. Daily scrums. . P1¶s. Hackathons.Scalable organization Golden Processes ‡ Golden process: ± ± ± ± lasts for 2+ years Aim for 3 Templates and language ³Organizational R&D´ ‡ Examples: ± EA: Product review. Design hackathons.

Scalable org Focus on culture ‡ Values on the wall ± Transparency ‡ Merit not politics ± Performance metrics ‡ ³Be a CEO´ ‡ Shadow of the leader ± ³Do what I do. not what I say´ .

Ambitious Infrastructure Goals ‡ Use Amazon AWS ± ³1 net-ops outage per decade´ is the goal ‡ Data warehousing ± ³1 petabyte of click data per day´ ‡ Early product P+L¶s ‡ Analytics ± Recommendation engines ± Offer engines ± a/b ³flow´ testing .

too ‡ Chief product officer is highest value .Personal role Fill one line exec role.

CEO of Gamification .

We can all be heroes (+25% $$$) .

The power of badges! ‡ 2x hours/week! .

Interface ³toys´ the wants and fears spinner .

UGC: 100M Uploads in 3 months Spore .

Virtual assets can 3x customer life ‡ Ultima Online ± House owners.3 years ‡ Career score ± Big value. small engineering .

CEO of Social .

Key learnings from social Social disruptions Newsfeed Requests and comm channels Relevance and ³likes´ Privileges and Privacy .

Profile Pics mean ³social´ .

´ ‡ Guilds: ± Appointment gaming ± Peer pressure and privileges ± Marriages (and divorce) .Social ³obligations´ create lock-in ‡ Madden: ± ³You can¶t convert the whole fraternity.

not competition ‡ ³Harvest´ mechanic ‡ Virality and incentives .Key learnings from social Emerging techniques ‡ Gifting.

CEO of Mobile 29 .

Key learnings from mobile New use cases ‡ Something to do at ³Don¶t Walk´ sign ‡ The ³new compass´-connected GPS ‡ Shopper¶s friend ‡ SMS without parents .

Key learnings from mobile Emerging techniques ‡ The ³patchless´ patch ‡ Cross-promo and CPI ‡ App icon = package .

Inputs vs plan. ‡ Operations ± Cost of friction. other drivers ‡ Next quarter ± Forecast vs long-term goals ‡ IP value ± Mark to market ‡ Technology/innovation ± Mark to market. revenues.Proven product leader metrics CEO Performance ‡ Current quarter x2 ± Profits. bad surprises .

com .Thank you. ‡ bgordon@kpcb.com ‡ bingfish@twitter.