Percept Advertising Agency

Assignment
Abhinandan Golchha (DM-07-013

................................................................................ 8 2 ..........Table of Contents Percept Limited ......................... 4 Ads Analysis................................................................................................................................................................................................................ 4 Portfolio ................................................................................................................................................................................................................................................... 3 Location....

and Entertainment Intellectual Properties. with a team of over 1. Teamwork & Excellence 3 . Percept Communications Group . Brand Activations and Promotions. Percept Limited. Event Management and Marketing. Percept companies deliver marketing solutions that reach consumers at every moment of their lives. Buying and Representation. From integrated advertising campaigns. Strategy.Percept Limited Founded in 1984. an entertainment. Experiential and Entertainment Marketing. to embedded content.   Vision To be the preferred solutions provider in the entertainment. Brand Communication. Wedding Management.this encompasses Television and Movie Content Production.000 people and 62 offices in India and the Middle East and a capitalized billings of about INR 26 billion (FY’11). Percept companies construct tailor-made solutions that deliver in both local and global markets. Mission To create and build enduring relationships with all our stakeholders. Retail Media. Percept Media Group this comprises of Media Planning. Rural Media. Creative. Aggregation. media and communications company. Digital Media and Digital IPs. Branded Entertainment. Celebrity Endorsements and Talent Management. Ad Films. Merchandising.this includes Advertising. Percept operates in 3 verticals:  Percept Entertainment Group . Outdoor Media. Public & Media Relations and Integrated Marketing Communication Consultancy services. is at an enviable leadership position today. Values Integrity. Sports Management and Marketing. to innovative media solutions. Commitment. Percept services hundreds of customers in India and West Asia catering to national and multinational clients. media & communications domain globally. Entertainment Branding and Marketing. Distribution & Marketing.

AMD. With expertise in producing Motion Pictures. Branded Entertainment. Brand Activation and Promotions. Chandigarh 6. Film Distribution and Marketing. Firaaq. Jammu 10. Mumbai 2. Television Software. Entertainment Branding and Marketing. Cognizant. Wedding Management. Live Events and Talent Management  Promotion. Ahmedabad 5. Bajaj. Chennai 13. Return of Hanuman. Indore 8. Colgate Palmolive.Location 1. Brand Activations and Promotions. Event Management and Marketing. Live Events and Special Projects. Celebrity Endorsements & Talent Management. Sports Management and Marketing. Dubai (Global) Portfolio Entertainment Section o Percept Pictures Percept Pictures is India’s first. Jaipur 9. Delhi 3. Traffic Signal. fully integrated Content Creation. Merchandising. Club Mahindra. Corporate Films. Citibank. Major Clients: Airtel. Work done: Kamaal Dhamaal Malamaal. Canon Services:  Percept ICE  Percept Entertainment  Percept Sport  Percept Art  Percept Talent Management  For TALENT  Brand endorsements  Casting  Management  Appearances  Speaker Engagements 4 o . Branded Content. Kolkata 11. Barclays. Ad Film Production. Pune 4. Lucknow 7. and Entertainment Intellectual Properties. Phir Milenge Services:  Motion Picture Production (Bollywood & International)  Television Software  Ad Films. Cochin 15. Distribution & IPR Marketing Percept Sports & Entertainment Percept Sports and Entertainment comprises of Experiential and Entertainment Marketing. Aggregation and Distribution Company. Bangalore 14. Hyderabad 12.

evaluation and buying arm of Percept Limited.Ld.Ltd. 5 o o . DLF and Sahara Percept Out-Of-Home Percept Out-of-Home (Percept OOH) is amongst the leading ‘Out-Of-Home’ communication specialists in the country today.. Tata Aig Services:  Rural  Outdoor  Retail Percept Knorigin Percept Knorigin has strong research. Tata Motors Ltd.o Grooming  PR & Image Management  Concerts  Clinics  Performances  For BRANDS  Talent  Merchandising  Events  Sponsorships  Workshops  Consultancy  Content  Direct Marketing  IPs & AFPs  Testimonial Campaigns  Road shows  Tactical Promotions Bollywood Corporation Bollywood Corporation Pvt. mobile and gaming verticals. Franklin Templeton Asset Management (India) Pvt. Ltd. providing services from conventional Outdoor Media to an all-encompassing 360-degree Out-of-Home communication solution. Belkin.Ltd.. Dlf Limited..  Media Section o Allied Media Allied Media Network Pvt. Dell India Pvt. Aditya Birla Retail Ltd. Allied Media offers media solutions to clients in conventional as well as traditional media.. Ltd. BSNL. is the media planning. analytical. Major Clients: Sony India Pvt. Canon. Edelweiss. (BCPL) has created and owns certain business concepts and Intellectual Property Rights using and under the brand ‘Bollywood’. Itc. Bajaj Allianz Life Insurance Company Limited. and execution capability in the field of digital marketing is spreaded across online. Panasonic. Major Clients: Future Group.

AKzanoble. Electrolux Services:  Advertising  Brand and Marketing Consultancy  Design and Packaging  Below the line Hakuhodo Percept Hakuhodo Percept is a brand management specialist offering an entire spectrum of advertising. JVC. Birla tyres . Kellogg’s. Samsung. Dell Services:  VAS SERVICES  Streaming Services  IVVR  Advertising  M RBT  Storefront Solutions  Digital TV  ADVERTISING SERVICES  Online & Mobile  Video Advertising  Operator Deck Advertising  Online products and brand Percept Activ Percept Activ. Nissin Foods IBD India IBD India is the Integrated Brand Development division of Percept-Hakuhodo that offers creative solutions across the entire communication spectrum. Godfrey Philips. G7. Canon. marketing and media buying services Major Clients: Maruti Suzuki. Sharp. Beer Café Services: 6 o o . Panasonic. Congress.o Major Clients: NIIT. encompassing promotional and event based activation. Major Clients: Dabur.Emerson. Bharti. Loreal. Acer. Major Clients: DLF. was established in October 2010 with a vision to focus on Brand Activation projects functioning in the domain of below-the-line brand communication activities. IBD India has a strategic alliance with Hakuhodo Inc. India’s Pens. Uninor. Beetel. The Week. that services Indian and multinational brands in India. Toyota. Citizen. Tata AIG. Sony. Canon . Ajmal. Saadi.com. the Strategic Business Unit of Percept Sports & Entertainment. Sandvik. Major Clients: Panasonic. MTNL. Communications Section o Percept/H Percept/H is the flagship advertising agency of Percept Limited. Percept/H is a 50:50 joint venture between Percept and Hakuhodo Inc.

Bridgestone Tyres. T10 Gully Cricket Services:  Strategic Brand Planning  Creative Development  Below the Line Development  Media Planning & Buying  Key Account Management  Online Development  Public Relations  Event Management o o 7 . is an advertising agency from the Percept Group. Parsvnath Services:  Advertising  Brand and Marketing Consultancy  Design and Packaging  Below the line Percept Gulf Fz LLC Percept Gulf Fz LLC is a joint venture between Percept and Hakuhodo Percept. servicing Indian and Multi-national brands across India Major Clients: Carrier. Major Clients: Galadari Automobiles. Services:  Strategic Brand Planning  Creative Development  Below the Line Development  Media Planning & Buying  Key Account Management  Online Development  Public Relations  Event Management Percept Profile Percept Profile focuses on research and knowledge management and provides a holistic approach towards brand image creation and management. Toshiba. DLF. a subsidiary of Percept/H. BSNL. Percept Gulf is one of the fastest growing agencies in the UAE with staff strength of over 50 people across 10 nationalities. Lal’s Group.    o Integrated Marketing Communication Rabid Films Packaging Design iDigital MASH Advertising MASH. Apparel Group. Country Club Hotels. Major Clients: Forbes India.

Bharati.in/fedex_scientist_film_35_sec. Perspectrum’s proprietary IMC research tool. consistent and make the best impact on the ever changing Indian consumer. ‘Perspectrum Thrust’ utilizes only those strategic disciplines of communication that are relevant. Reliance Telecom Ads Analysis Video ads Company: Fedex http://www. Objective: To promote their service and earn profit Launch: 2010-11 Rating: Creative: 4/5 Appealing: 4.o Perspectrum Perspectrum Consultancy is India’s only market research driven Integrated Marketing Communication (IMC) consultancy that offers innovative marketing and communication solutions based on a cohesive and integrated approach.percepth.5/5 Ease of understanding: 4/5 Overall Score: 4/5 Impact: Profit increase due to increase in customer database 8 .5/5 Effective message delivery: 4/5 Attractiveness: 3.html Target: The person who wants courier service that is fast and reliable. Sea Horse. Major Clients: Idea Cellular.

Organization: RBI http://www. awareness of RBI’s activities and creating a sense of safety.youtube.5/5 Effective message delivery: 4/5 Attractiveness: 3/5 Ease of understanding: 4/5 Overall Score: 3.5/5 Impact: More awareness among people about RBI’s activities 9 .com/watch?v=WMT2KnlSY9U Target: Everyone in India Objective: Celebration of 75th anniversary. Launch: 2010 Rating: Creative: 3/5 Appealing: 3.

Organization: SAHARA Target: Anyone who can understand English Objective: Creating a brand image Launch: 2009 Rating: Creative: 2.5/5 10 .5/5 Appealing: 3/5 Effective message delivery: 3/5 Attractiveness: 2/5 Ease of understanding: 3/5 Overall Score: 2.

Organization: Georgia Gullini Target: Rich and Elite Objective: To increase the sale Rating: Creative: 2.5/5 Effective message delivery: 3/5 Attractiveness: 2/5 Ease of understanding: 3/5 Overall Score: 2/5 11 .5/5 Appealing: 2.

Organization: Bhuwalka Jewellers Target: Rich and Elite Objective: To increase the sale Rating: Creative: 3.5/5 12 .5/5 Effective message delivery: 3/5 Attractiveness: 3/5 Ease of understanding: 4/5 Overall Score: 3.5/5 Appealing: 3.

Organization: Harshang Zaveri Target: Rich and Elite Objective: To increase the sale Rating: Creative: 3.5/5 Attractiveness: 3/5 Ease of understanding: 3/5 Overall Score: 3/5 13 .5/5 Appealing: 3/5 Effective message delivery: 2.

5/5 Ease of understanding: 3/5 Overall Score: 3/5 14 .Organization: SAHARA Target: Anyone who can understand English Objective: Creating a brand image Launch: 2009 Rating: Creative: 3/5 Appealing: 3/5 Effective message delivery: 3/5 Attractiveness: 2.

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