ISyIT ME Vdar CO

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Follow Papa Pastor and his Minions and experience the Legend of Taco Mountain on page 12.

p.08
WAYS TO BECOME

COVER STORY

25

REALLY REALLY RIDICULOUSLY GOOD LOOKING 5 12 14 18
CREATING THE ULTIMATE TACO THE LEGEND OF TACO MOUNTAIN 2012

F.L.A.W.L.E.S.S.
AWARDS 47 MIND BLOWING CHARTS AND GRAPHS

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“WE ARE DEFINITELY THE SAME TYPE OF DESIGNERS BUT MUCH HAS CHANGED ABOUT OUR APPROACH TO THE WORK WE DO.”
built a 7 foot tall mountain called Taco Mountain. See the ad on page 2 and the full story of Legend of Taco Mountain on page 12. First #3: rebraNdiNg Yep, we rebranded ourselves. After 8 years in business, it was time for a refreshed look and feel. We are definitely the same type of designers but much has changed about our approach to the work we do. We are a branding and design studio, with a firm grasp on marketing and strategy as well. Our new brand, tagline and message have been fine-tuned to better reflect who we are and the work we create. First #4: road trip To launch the new and improved REACTOR brand, Chase and I set out on a one week road trip to visit with friends, colleagues and vendors in Des Moines, Chicago and St. Louis. Two highlights of the trip: 1, The incredible inspiration we received by visiting several specialty print vendors and 2, a Cubs game at Wrigley including beers and bacon with a design friend in Wrigleyville. Needless to say, we returned to Kansas City refreshed and renewed, ready to take on the second half of 2011. First #5: elevate CoNFereNCe Frontier Airlines had a crazy sale in the fall, and we took full advantage! Myself, Chase (lead designer) and two small business entrepreneurs created a new kind of business conference, and we called it “Elevate”. We booked tickets from Kansas City to Colorado and spent one day in Estes Park, and we filled our adventurous spirits with crazy travel, rock-climbing and mountain adventures. We also filled our business spirits with specific conversations about each others companies, with incredibly inspiring views of the Rocky Mountains. And we were back home the same night! It was a new kind of business conference, and we were the guinea pigs. Ask me about Elevate Conference 2 and hopefully it will be soon. 2011 was an inspiring and changing year for us. 2012 is already projecting to be our best year. We seriously have the most awesome clients, friends and partners.

2011 IN REVIEW CLIFTON ALEXADNER

T

wo thousaNd eleveN was an interesting year here at the World Headquarters of Awesome. Probably a year like no other. It was our 8th year in business and a year full of firsts.

First #1: NatioNal tv, three times 1st TV appearance: In late December of 2010 I received a random phone call from a producer of CBS Sunday Morning. And within 3 weeks (Jan 2011) a camera crew, producer and national correspondent Russ Mitchell were in our office, filming a story about business cards and how tactile design can be an effective way to stand out and reach your audience. In all my wisdom and planning for business, national television was not on my radar. But when you have the opportunity for millions of people to be exposed to your brand, you jump at the chance. Needless to say, it was a great experience for us and several of our new clients found us via that TV appearance. 2nd TV Experience: CBS re-ran our business card story in late June, leading to even more exposure. 3rd TV Experience: In late July, Extreme Makeover Home Edition came calling. They were working on a build site near Kansas City, where we call home. They told me that they needed some help designing and building theme elements for an 8 year-old boy’s room. We gladly accepted the challenge and in one week we had designed, built and installed a castle playhouse and other elements. It was a crazy whirlwind of a week. The show aired in November and our castle got some significant screen time. Oh, and Chase’s beard made a cameo. First #2, saNd Castle We participated in the first annual Sand in the City sand castle building competition in Kansas City, hosted by our client Wonderscope Children’s Museum. Our theme was taco-related, of course. We

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EDITORS NOTES

Flip the page to see OUR personal (and artistic) interpretations of the “ultimate taco”.
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Chase’s ultimate taco is the classic hard shell Americano taco. Created solely on the iPad.

Patrick’s ultimate taco consists of all the classic indredients but with so much of them that the taco is impossible to fold, open faced.

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CREATING THE ULTIMATE TACO

Clifton’s ulimate taco is an awesome feat of lego architecture.

Traci’s ultimate taco is mathmatical

Jenn’s ultimate taco comes with an invoice, and a coupon.

Invoice
DATE 01/17/12 BILL TO: The Perfect Taco INVOICE # 0001

P.O. NUMBER

TERMS

PROJECT

QUANTITY 2 2 2 2 2 2 Soft Shell Cilantro Lime Rice Fajita Peppers & Onions Chicken Mild Salsa Medium Salsa No Dairy Products!! Coupon - 110%

DESCRIPTION

RATE 0.50 0.33 0.15 0.60 0.10 0.10

AMOUNT 1.00 0.66 0.30 1.20 0.20 0.20

-4.22

-4.22

Yum!!

TOTAL

$-0.71

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COVER STORY

REALLY REALLY RIDICULOUSLY RIDICULOUSLY GOOD LOOKING

25
TWENTY FIVE
WAY S T O B E C O M E

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BECOME REALLY REALLY RIDICULOUSLY GOOD LOOKING

PHOTOS BY R OA DWAY STU DI O PR OJ ECT

1
Amplify your colors
This year’s #1 secret to becoming really, really, ridiculously good looking. For best results, go fluorescent

2
Accessorize your wrist
The wrist is valuable real estate...

11
Old school cell phone
Bring back the coolness of the Motorola StarTac

15
Wear sunglasses
Most people don’t deserve direct eye contact

3
Puffy vests
Protect your gorgeous body with a surplus of goose feathers

12
Barely zip your zippers
This allows for undergarmet styling (and please, no bare chest)

16
Home Depot bucket
For that “blue collar” look

4
Big earrings
Why not bring even more attention to your beatuiful face by blinging out your lobes

17
Turtlenecks
Make your neck look like a popular sucking target

5
Pop your collar
A classic symbol of confidence

18
Runway pose
Lots and lots of practice

6
Embrace the jorts
Denim is good, but frayed denim is better

19
Get an entourage
Good looking people together look even better

7
Don’t wear socks
Ankle cleavage is hot

20
Swoop your hair
Great Clips isn’t cutting it...

8
Fur for men
Show your domination over your fellow earth dwellers

21
Chrome out your specs
Giant sunglasses, to deflect bugs away from your pretty face

9
Snapback hats
Seriously the coolest, especially in fluorescent

13
Hire sick photographers
Photoshop works wonders

22
Lots of rings
With lots of diamonds

10
Perfect straight face
What? Who?

14
Groom your peach fuzz
That means you too ladies

23
Wipe off your soles
Sprucing up the bottom of your feet is a professional detail

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BECOME REALLY REALLY RIDICULOUSLY GOOD LOOKING

24
Learn karate
It makes you seem tough

25
Jump around
Flex those calves

The REACTOR crew and some friends participated in the first annual Sand in the City competition to benefit Wonderscope Children’s Museum. We built a giant, 7 foot tall mountain that pays homage to the legendary taco gods. Here is the complete story of their legend.

While the minions were mesmerized by their maracas, evil BBQ gods sent a tender, yet ever so evil, pig to the island to tempt the minions. Granny Guac couldn’t help but taste the succulent BBQ pork, which angered the Taco God. Enraged, he erased the perfect taco recipe from their minds and made it their life-long duty to attempt a re-creation of the once perfect taco. With heaviness in their hearts, Papa Pastor and Granny Guac returned to their tacky cardboard hard taco shell box hut to consider their fate. They were certain that they would never again see KC, their homeland. Their only solace now was in watching their only pet, Fish Taco, swim to and fro in his little bowl. He eyed them lovingly in return.

T

when all tacos were considered perfect. One day, the fickle Taco God tired of the ordinary garden variety local tacos and banished all taco makers to taCo mouNtaiN, a lost and ancient island where the perfect taco was once an icon. In fact, he was so displeased that he issued this Taco Mountain Declaration. “From this day forward, all tacos that are displeasing to the Taco God will be shipped to local area fast food chains and public school cafeterias.” It seems that in the recent Taste of KC food competition, the Taco God preferred legendary KC BBQ over his own perfect tacos made by his loyal subjects, the taco minions. The local taco minions would be held captive there on the island until the perfect taco could once again be built to tempt the Taco God’s palate and return him to taco sanity from his temporary preference of BBQ.

here was once a time, very long ago,

Alas! That’s it! The answer was before them. It was there all along. They must look no further for their perfect taco solution. Fish Taco, their beloved pet, is the only inspiration they will ever need. Their own bodies are adequate, yet somehow plain. But ahhh, their beloved pet, Fish Taco! With eyes like olives, skin the color of 100% real cheese topping, and a flowing tail that resembles the freshest of lettuce leaves (minus maracas), Fish Taco is held together by a perfect set of firm scales, which of course would mimic the shell that holds it all together. Mui bueno! Fade to KC Blues music playing soulfully in the background…

THE TACO GOD IS PLEASED… AT LAST.

Papa Pastor and Granny Guac, leaders of the minion family, were among the banished taco makers. Unhappy in their new surroundings, they immediately began their quest to find the ultimate taco preparation secrets so they could return to KC, their homeland. But there were distractions everywhere they turned. Each afternoon at 3:27 all minions ceased their perfect taco search activities and skipped along with great fervor (except Cilantro - he saunters) toward the harbor to participate in the traditional group lettuce exercise (you know - the one involving the use of maracas).

Granny Guac
Queso Mama Mole Pico

Granny Guac
Queso Mama Mole Pico

Papa Pastor Papa Pastor
Cilantro Carne Nacho Chimi Jalapeno

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Cilantro

Carne

Nacho

Chimi

Jalapeno

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THE LEGEND OF TACO MOUNTAIN

GE

T

IT

NO W*

MIXTAPE v.1

THE REACTOR

*The first 50 people to email us (hello@yourreactor.com) will get a FREE Mixtape.
(Please send your name and snail mail address)
Mixed & Mastered for us by ReMIX DJs.

. F.L.AW.L .E.S.S.
Aw a rd s

2012

WE LOVE ‘EM AND WE HATE ‘EM. These are the train wrecks

that, for some reason or another, have become ultra famous. Whether they deserve it or not, we’ve picked the biggest losers of 2011 that rose to Super Stardom.

SUPER STARDOM
e n d e r Aw a r d R epeat Off

LOSERS EXPERIENCE

FANCY LITTLE AWARDS WHERE

QWIKSTER

Traditionally Netflix became successful by mailing its customers DVDs at the speed of light. But in 2011, Netflix experienced tremendous growth of its online instant play of the titles it featured in the mail. Therefore the company decided to split these two markets into separate companies and thus Qwikster was born. Bad idea. Customers revolted and the company again is just Netflix.

Nobody really knows how to approach him. But one thing is for certain, with all his ups and downs in 2011, Charlie Sheen has solidified his candidacy for the F.L.A.W.L.E.S.S. Award winner of the decade. Congrats WINNING, you really deserve it.

CHARLIE SHEEN

P e o p l e’ s C h o i c e Aw a r d

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Wo r s t G u a r a n t e e A w a r d

JOEL BAUER

Joel Bauer continues to amaze us with his passion for selling himself in 2011. Best known as the “Your business card is crap” guy, he appeared beside us in our CBS Sunday Morning story and was again critical of every single business card in the world, except his own. Confidence seems to be this salesman’s bread and butter. Too much confidence is never a good thing, especially when it’s a die-cut pop-up book of your face. Guaranteed.

Yo u n g A c h i e v e r A w a r d

This seemingly average 14 year old is no exception to the embarrassment of those early adolescent years. But thanks to the power of the internet, Rebecca Black’s wannabe music video was watched more than any other YouTube video in 2011. It’s similar to watching a car crash: horrific, but you can’t seem to look away.

REBECCA BLACK

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2012 F.L.A.W.L.E.S.S. AWARDS

W

i ill

am

Hu n

g L i fet i me A ch ie vem ent Aw a rd

“THE SITUATION”
SORRENTINO
Michael “The Situation” Sorrentino received his claim to fame from the MTV original series Jersey Shore where he and his other meat head boys troll the New Jersey area in search of gyms, tanning salons, and laundromats. Recently Abercrombie & Fitch offered to pay this F.L.A.W.L.E.S.S. Award winner a “substantial” sum of money NOT to wear the company’s clothes. A spokesman for the company explained that “Mr. Sorrentino’s association with our brand could cause significant damage to our image.”

MICHAEL

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47 &
MIND BLOWING CHARTS GRAPHS
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MIND BLOWING CHARTS AND GRAPHS

1:1 1:1
TO

LOST KEY

RATIO RATIO
TO

LOST KEY

GUMBALL MACHINE

PROFIT

IN OUR OFFICE

GUMBALL MACHINE

PROFIT

2 FISH TANKS 2 IN THE OFFICE FISH TANKS IN THE OFFICE 0 FISH 0
FISH

IN OUR OFFICE

WHAT IT TAKES
TO GET INTO

REACTOR

WHAT IT TAKES

COMMERCE BANK’S

TO GET INTO OFFICES COMMERCE BANK’S OFFICES
BORN FIRST

REACTOR

BRAIN DYNAMIC
*CLIFTON JENN TRACI TACOS *CLIFTON

DIRECTO R P H BORN FIRST
DR

E ON

LL CA

BRAIN DYNAMIC

IV E

R ' S LIC

DIRECTO R P

SE EN LL CA NE HO

CLIFTON CHASE PATRICK SAM CLIFTON

DR

IV E

R ' S LIC

SE EN

JENN BOTH SIDES IS SOMETIMES NECESSARY CHASE * USAGE OF TRACI PATRICK TACOS SAM
* USAGE OF BOTH SIDES IS SOMETIMES NECESSARY

4,383 4,383 FOLDERS FOLDERS
CURRENTLY ON OUR SERVER CURRENTLY ON OUR SERVER

RIGHT RIGHT

183 TACOS 183 PER YEAR TACOS
PER YEAR EL EATEN AT CAMINO REAL BY CLIFTON ALONE EL CAMINO REAL
BY CLIFTON ALONE
EATEN AT

LEFT LEFT

CHALK LINE LENGTH BATHROOM CHALK LINE LENGTH

BATHROOM

KC ALLSTAR BAND

AT ALLSTAR TREE GALA KCKVC’S ANNUALBAND
SOUND LEVEL

SOUND LEVEL

AT KVC’S ANNUAL TREE GALA

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TIME TIMETIME TIME TIME

TIME SPENT BUILDING LEGOS TIME SPENT BUILDING LEGOS TIME SPENT BUILDING LEGOS TIME SPENT BUILDING LEGOS
7 MIN. 240 MIN. 10 MIN.

Oct

1

CHASE 77MIN. MIN. CHASE CHASE 7 MIN. 7 MIN. CHASE CHASE

CLIFTON 240 MIN. 240 MIN. CLIFTON CLIFTON 240240 MIN. MIN.

PATRICK 10 MIN. 10 MIN. PATRICK PATRICK 10 MIN.
10 MIN.

2 Nov 1 1 Oct Oct 3 Dec 2 2 Nov Nov 3 1 1 Oct Jan Oct 3 3 Dec Dec 2 Nov 2.5 Feb Nov 3 2 3 Jan Jan 2 3 Dec Mar Dec 2.5 3 2.5 Feb Feb 1 3 3 Jan Apr Jan 2 2 Mar Mar 2.5 2.5 Feb Feb 1 1 Apr Apr 2 2 Mar Mar 1 1 Apr Apr

TIM WHITMORE SKI VACATIONS PER MONTH. TIM WHITMORE SKI VACATIONS PER MONTH.
of

TV DEBUT:

CLIFTON PATRICK CLIFTON PATRICK THE ROAD TO BEING REALLY REALLY FAMOUS

TV DEBUT: THE ROAD TO BEING REALLY REALLY FAMOUS THE ROAD TO BEING REALLY REALLY FAMOUS THE PRICE IS RIGHT

EXTREME HOME MAKEOVER DEAL OR NO DEAL TV DEBUT: THETHE ROAD TO BEING REALLY REALLY FAMOUS ROAD TO BEING REALLY REALLY FAMOUS JUDGE JUDY TV RIGHT THE PRICE IS DEBUT: THE PRICE ISRIGHT EXTREME HOME MAKEOVER DEAL OR NO DEAL EXTREME HOME MAKEOVER DOUBLE DARE 2000 OR NO DEAL DEAL JUDGE JUDY JUDGE JUDY THE THE PRICE IS RIGHT PRICE IS RIGHT DOUBLE DARE 2000 DEAL OR NO DEAL EXTREME HOME MAKEOVER EXTREME HOME MAKEOVER DEAL DOUBLE DARE 2000 OR NO DEAL JUDGE JUDY JUDGE JUDY

# # # #

TIM WHITMORE SKI VACATIONS PER MONTH. TIM WHITMORE SKI VACATIONS PER MONTH.
of
CHASE JENN TRACI PATRICK SAM

CLIFTON of

CLIFTON CLIFTON CHASE CHASE 3 ofof

CBS SUNDAY MORNING CBS SUNDAY MORNING DOUBLE DARE 2000 DOUBLE DARE 2000 CBSFISH MORNING SUNDAY LIFESPAN of our CBSSUNDAY MORNING

CLIFTON CLIFTON CHASE 5 JENN CHASE JENN 3 3 3 3

CARS IN OUR LIFETIME CARS IN OUR LIFETIME CARS ININOUR LIFETIME CARS OUR LIFETIME
JENN JENN TRACI TRACI PATRICK PATRICK

1

SAM SAM 2

4

TRACI TRACI PATRICK 2 SAMSAM PATRICK2

1 1

5 5 55 14 14 14 1414

4 4 44

11

22

722 DAYS

722 DAYS 722 DAYS

TACO GOLD FISH #1 GOLD FISH #2 GOLD FISH #3 722722 DAYS 12 DAYS DAYS 2 DAYS 12 DAYS 6 DAYS 6 DAYS 2 DAYS TACO GOLD FISH #1 GOLD FISH #2 GOLD FISH #3 TACO GOLD FISH #1 GOLD FISH #2 GOLD FISH #3 TACO TACO

LIFESPAN LIFESPAN LIFESPAN
12 DAYS 12 DAYS 12 DAYS
of a of a of a

6 DAYS of ourDAYS 2 of our

66DAYS ofof 22DAYS our DAYS DAYS our

FISH FISH FISH
2 DAYS 22DAYS DAYS

GOLD FISH #4 2 DAYS 2 DAYS GOLD FISH #4 GOLD FISH #4

GOLD FISHFISH #1 GOLD FISHFISH #2 GOLD FISHFISH #3 GOLD FISHFISH #4 GOLD #1 GOLD #2 GOLD #3 GOLD #4

LIFESPAN LIFESPAN LIFESPAN LIFESPAN

of of a a

DRY ERASE MARKER DRY ERASE MARKER DRY ERASE MARKER DRY ERASE MARKER

ICE MAKER JOB OPENINGS ICE MAKER JOB ICE MAKER JOB OPENINGS ZERO* OPENINGS ICE MAKER JOB ICE MAKER JOB Number of jobs available ZERO* OPENINGS OPENINGS as an “ice worker” in our
historic building,available Number of jobs available Number of jobs the American Ice Company as an “ice worker” in our as an “ice worker” in our building.building, the historic building, the historic of Number of jobs available Number American Icejobs available American Ice Company Company as an “ice worker” inin our our as an building. “ice worker”tries building. building, the *13 historic building, the historic American Ice Company American Ice Company *13 tries building. *13 tries building.

ZERO* ZERO*

*13 tries *13 tries

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MIND BLOWING CHARTS AND GRAPHS

AT REACTOR, WE FREAKING LOVE ORANGE.
GOAL #

>
VS.

EVERY OTHER COLOR

PANDORA ONE

THIS YEAR WE MADE THE SWITCH FROM SATELLITE TO PANDORA ONE

>

SATELLITE RADIO

OF CHARTS

ACTUAL #

OF CHARTS

10,000,000
Approximate number of people who watched us on CBS Sunday Morning on March 6, 2011 and June 26, 2011. That’s a lot of eyeballs!

47

36

546
Number of cookies we owe to AC Printing and their staff for dealing with our odd and complicated printing requests

CHAIN

of

COMMAND

CLIFTON

CHASE

PRESTO PIZZAZZ COOK TIME

TRACI

JENN

PATRICK

SAM

REACTO–BART
FROZEN PIZZA: 15min RE-HEAT FAJITAS: 10MIN TOAST: 2min

(INTERN TO THE INTERNS)
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(LACK OF) COFFEE OVER THE YEARS
AS OUR EMPLOYEE COUNT HAS INCREASED, SO HAS OUR COFFEE COMSUMPTION

EVERY OTHER KIND OF FOOD

SAM IS HIRED

MEXICAN FOOD

COFFEE

TRACI IS HIRED

8 YEARS WITHOUT COFFEE

CHASE DISCOVERS ICED COFFEE

TIME

LUNCH OF CHOICE

our guide to
SPICY

CHASE

JENN

HOTSAUCE
PATRICK
AWESOME SAUCE MADE BY REACTOR

SKETCHY TABLE SEATING CHART

TRACI

FLAVOR

CLIENT

SAM

Stations 28 Pandora

Clifton

David Grinn

Chase

Tim Whitmore

Traci Ketter

Eric Looney

Warren Johnson

TACO CONSUMPTION RECORD
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OUR EXACTOS, DULLEST

SHARPEST

22

MIND BLOWING CHARTS AND GRAPHS

CREATIVE CREATIVE

CHUCK NORRIS CHUCK NORRIS
DOESN’T BELONG DOESN’T BELONG ON A
GRAPH OROR CHART CHART GRAPH
ON A

OUR NEIGHBOR BERT IS LIKE OUR VERY OWN LAUGH TRACK. HIS 4:40 PM LOUD, BUT CONTAGIOUS. & QUITE FREQUENT. LAUGH IS HAHAHAHA OUR NEIGHBOR BERT IS LIKE OUR VERY OWN LAUGH TRACK. HIS LAUGH IS LOUD, BUT CONTAGIOUS. & QUITE FREQUENT.

bert bert LOL LOL LEVELS LEVELS

8:57 AM 10:21 AM 11:03 AM 1:15 PM 2:37 PM 4:25 PM 4:40 PM

HA

8:57 AM
HA

HAHA

HA

HAHAHAHA 10:21 AM HAHA

11:03 AM

HAHAHAHA

HAHAHAHAHAHAHAHA 1:15 PM HA HAHAHA 2:37 PM HAHAHAHAHAHAHAHA HAHAHAHA 4:25 PM HAHAHA

DRINKS MAKE US THATDRINKS
CLIFTON CHASE
DIET CODE RED MOUNTAIN DEW GOOD OLD DIET CLIFTON WATER CODE RED MOUNTAIN DEW KOOL-AID.... GOOD OLD WATER PATRICK CHASE OH YEAAAAhh EXTRA STRONG BLACK COFFEE SAM PATRICK KOOL-AID.... OH YEAAAAhh

THAT MAKE US AWESOME AWESOME
QUICK EXTRA STRONG SAM TRIP FOUNTAIN SODA BLACK COFFEE GRANDE QUICK WHIP EASY VANILLA JENN NONFAT NOTRIP FOUNTAIN SODAEXTRA HOT LOW FOAM LATTE

JENN TRACI

TRACI

GRANDE NONFAT NO WHIP EASY VANILLA EXTRA HOT LOW FOAM LATTE

36 of 47

CHARTS COMPLETE

AMOUNT AMOUNT 0 0
OF TIME FOR THIS OF TIME FOR THIS
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Contributors
Clifton Alexander Chase Wilson Samantha Fine Patrick Drake Traci Ketter Jennifer Roe

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CONTRIBUTORS

We were featured on nationwide television 2 times this year! And our work was showcased locally 2 other times. Needless to say our facial hair is pretty famous.

BROUGHT TO YOU BY:

BLOWING MINDS ON A DAILY BASIS
WE'RE A DESIGN AND STRATEGY COMPANY,

delivering the worlds most effective 4D growth solutions. We Stimulate, Engage, Incite and Connect your customers to your brand.

WWW.REACTORDESIGNSTUDIO.COM

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