Pulse Report Chilled and Fresh - Q2 2012

Welcome to the Pulse Q2 2012 edition for Chilled and Fresh. We hope you find it useful.
Please do not hesitate to contact us if you have any questions or comments at EU.Marketing@symphonyiri.com
SymphonyIRI
Chilled & Fresh
Pulse
www.SymphonyIRI.eu
Chilled and Fresh SymphonyIRI Pulse Q2 2012
About the Report

This Chilled and Fresh report is one of 10 super category reports designed to show high-level comparison and analysis for retail markets across major countries in Europe. This report contains data gathered from around Europe. This market was split into the following categories: Yogurts, Dairy Desserts & Drinks, Cream, Eggs, Margarines, Butter, Fats & Spreads, Milk, Cheese, Chilled Juices, Fresh Desserts, Salads, Tofu/Soya, Chilled Dips & Sauces, Ready Meals, Chilled Fish & Seafood, Charcuterie, Fresh Vegetables and Fresh Fruit. The report highlights key metrics such as total sales figures, market trends, category shares, winners and losers for Europe and for individual countries. The data has been sourced from Symphony IRI Group retail databases and Eurostat the statistical branch of administration for the European Commission. The countries included in the report are: France, Germany, Italy, Netherlands, Spain and the UK. The market channels used for each country in this report are as follows:
Country UK ES DE NL IT FR Channels used Hypermarkets, Supermarkets, Drugstores and Impulse Outlets Hypermarkets, Supermarkets, Hard Discounters, Drugstores and includes the Canary Islands Hypermarkets, Supermarkets, Hard Discounters and Drugstores Hypermarkets, Supermarkets, Hard Discounters and Drugstores Hypermarkets, Supermarkets, Small Self Service, Hard Discounters and Drugstores Hypermarkets and Supermarkets
For analytical purposes the data sourced from available retail databases has been consolidated to provide consistent results. However, for some countries it has not been possible to source data pertaining to certain categories. When this has occurred it has been documented in the Notes section found at the end of the report.
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In the Radar
The Fresh and Chilled category in Europe continues to grow, up 3.2% driven by all countries. The largest categories continue to grow despite economic uncertainty (with cheese a key contributor to the overall health of Chilled and Fresh), with losses coming from fresh fruit, milk and vegetables
Sarah Pittock Insight Director, Business Insights, SymphonyIRI Group Contact: andrew.sayers@symphonyiri.com Tel : +44 1344 746000
GDP in Millions ()
Economic figures influencing consumer behavior

Average 12 Months Inflation Rate
Population in Millions
Unemployment (%)
January 2011
January 2012
Dec. 2011
Average 2012
Dec. 2011
Average 2012
2011 (Estimate)
2012 (Estimate)
France
65.0
65.3
9.7
10.3
+2.3
+2.5
1,987,699
2,099,232
Germany
81.7
81.8
5.9
5.5
+2.5
+2.4
2,567,000
2,745,827
Italy
60.6
60.8
8.4
10.7
+2.9
+3.5
1,586,209
1,632,115
Netherlands
16.6
16.7
4.4
5.3
+2.5
+2.8
607,435
620,515
Spain
46.1
46.1
21.6
25.1
+3.1
+2.3
1,074,940
1,057,739
United Kingdom
62.4
62.9
8.4
8.0
+4.4
+3.7
1,747,315
2,026,461
Source Eurostats July 2012
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Global Trends
Value sales and growth and decline in the last year
Value Sales in Millions ()
+3.1% +1.8%
Total EU DE FR
98,096 29,431 22,491 14,207 12,381* 10,388 9,199
+2.7%
IT UK NL ES
+3.6%
*based on an exchange rate of 1.150 to the pound
Positive Trend Static Trend
+5.2% +3.2%
Negative Trend
TOTAL EUROPE +3.2%
Value sales for the last six quarters

Millions 30,000
25,000
France
20,000 5,388 5,418 5,476 5,887 5,553 5,575
Germany
7,377 7,411 7,397 7,371
15,000
7,176
7,252
Italy Netherlands Spain UK
10,000
3,507 2,581
3,644 2,629 2,240 3,046

03-Jul-11
3,344 2,504 2,312 3,062

02-Oct-11
3,561 2,606 2,312 3,170

01-Jan-12
3,598 2,617 2,252 3,038

02-Apr-12
3,705 2,661 2,322 3,110

01-Jul-12
5,000
2,154 2,943
0
03-Apr-11 Period Ending
Source: SymphonyIRI Retail Databases; Period Ending 01 Jul, 12
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Europe
Category Value Sales and Share of Value in the Last Year

25,000 20,000
Millions Euros
20,148
19,772
15,000 10,000 5,000 0
11,342 7,724 6,533 5,659 5,084
4,702
4,072.37 3,332.08
Top 10
Charcuterie Yogurts, Dairy Desserts & Drinks Margarine, Butter, Fats & Spreads Fresh Desserts Fresh Vegetables Cheese Ready Meals Milk Chilled Juices Eggs
Key Trends
Charcuterie Cheese Yogurts, Dairy Desserts & Drinks Ready Meals Margarine, Butter, Fats & Spreads Milk Fresh Desserts Chilled Juices Fresh Vegetables Eggs Chilled Fish and Seafood Fresh Fruit Salads Cream Chilled Dips and Sauces Tofu / Soya 20.54% 20.16% 11.56% 7.87% 6.66% 5.77% 5.18% 4.79% 4.15% 3.40% 2.47% 2.37% 2.32% 1.97% 0.69% 0.09%
The Fresh and Chilled market continues to be dominated by the top three sectors; Charcuterie, Cheese and Yoghurts/Dairy. Combined these account for 52.3% of the total Fresh & Chilled market, an increase from last quarter. The rate of growth in Europe accelerates to +3.2% with an acceleration of growth in the UK and Spain. All markets are in growth year on year. Fresh Fruit has slipped ingto decline, with Fresh Vegetables and Milk continuing their negative trend. Milk is still driven almost entirely by the UK, whilst Italy drive vegetable decreases and both Italy and Netherland contribute to Fresh Fruit decline.
Europe includes: France, Germany, Italy, Netherlands, Spain and United Kingdom Source: SymphonyIRI Retail Databases; Period Ending 01 Jul, 12
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Europe
Top 5 Winners: Value Sales chg vs. Yr Ago ()

0 200 400 600 Millions 800 1,000
Top 5 Losers: Value Sales chg vs. Yr Ago ()

Millions
-45 -40 -35 -30 -25 -20 -15 -10 -5 0
Cheese
949.9 750.9 358.0 273.4 216.9
Charcuterie
Margarine, Butter, Fats & Spreads
-3.6 -7.7 -38.5
Fresh Vegetables
Eggs
Milk
Ready Meals
Fresh Fruit
Top 5 Categories Evolution

Value Sales () and % Change vs. Yr Ago
Category Insights Continuous growth across the top 5 sectors, with Yoghurts and Dairy Desserts retaining positive growth after it moved from a decline three quarters ago. Fresh Fruit now joins Milk and Fresh Vegetables in declining sales versus last year. Italy and Netherland drive Fresh Fruits decrease, whilst Italy drive Fresh Vegetables decline. Except for the Netherlands, Milk declines in all regions (most significantly in the UK). The rate of growth across the top 5 categories decelerates, with Margarine Butter-Fat & Spread suffering the largest slow down (from +9.3% growth in Q1 2012 to +5.8% growth in Q2 2012). Top three of the top five ranking stays the same as Q1 2012.
20,147.72
19,772.30
Millions
11,341.91
7,724.39 6,533.20
3.9
5.0 0.7 2.9
5.8
Charcuterie
Cheese
Yogurts, Dairy Desserts & Drinks
Ready Meals
Total Sales
% vs. YA
Europe includes: France, Germany, Italy, Netherlands, Spain and United Kingdom Source: SymphonyIRI Retail Databases; Period Ending 01 Jul, 12
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France

6,000 5,000 4,000
Millions Euros
5,101 4,427
3,000 2,000 1,000 0
2,742
2,674 1,607 1,346 1,168
919
875.99
590.20
Top 10
Charcuterie Ready Meals Chilled Fish and Seafood Fresh Desserts Eggs Cheese Yogurts, Dairy Desserts & Drinks Margarine, Butter, Fats & Spreads Salads Fresh Vegetables
Charcuterie Cheese Ready Meals Yogurts, Dairy Desserts & Drinks Chilled Fish and Seafood Margarine, Butter, Fats & Spreads Fresh Desserts Salads Eggs Fresh Vegetables Chilled Juices Cream Fresh Fruit Milk Tofu / Soya Chilled Dips and Sauces
22.7% 19.7% 12.2% 11.9% 7.1% 6.0% 5.2% 4.1% 3.9% 2.6% 1.5% 1.2% 1.1% 0.4% 0.3% 0.2%
Key Trends Value sales on the Chilled & Fresh category have been growing up by 2.8% during the 2nd quarter 2012. The trend remains in line compared to 1st quarter : value sales +2.9% In comparison, during the 2nd quarter, Total FMCG grew up by +3.0%, with drinks suffering from bad weather conditions, that are on the opposite had a positive impact on ambient category. Inflation is slowing down but remains the driver of this growth on Chilled & Fresh : in terms of volumes, the category is slightly dynamic : +0.8%.
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France

0 50 100 150 Millions 200 250
-0.1

Millions
-0.1 -0.1 -0.1 -0.1 0.0 0.0 0.0 0.0 0.0
Cheese
202.3 177.5 104.6 68.9 43.3

-0.1
Milk
Charcuterie
Ready Meals
Fresh Desserts
Category Insights The growth trend on Top 5 categories is slowing down compared to Q1 with one exception : Ready Meals (+4.0% vs. +3.6% on 1st quarter) : due to a reinforced development of the offer in stores and a positive impact of weather conditions.
5,101.43 4,426.88
Millions
2,742.41
2,673.98
1,607.01
The main contributors to categories evolutions in value are Cooked ham for Charcuterie, and hard cheese for Cheese.
3.6 Charcuterie
4.8 Cheese
4.0 Ready Meals
0.7
2.5
Yogurts, Chilled Fish Dairy and Desserts & Seafood Drinks
Total Sales
% vs. YA
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Germany

9,000 8,000 7,000 6,000 5,000
Millions Euros
7,664 6,680
4,000 3,000 2,000 1,000 0

2,717 2,646 2,632 1,568 1,238 1,068 1,063.96 1,048.92
Top 10
Charcuterie Chilled Juices Margarine, Butter, Fats & Spreads Fresh Desserts Salads Cheese Yogurts, Dairy Desserts & Drinks Ready Meals Eggs Cream
Charcuterie Cheese Chilled Juices Yogurts, Dairy Desserts & Drinks Margarine, Butter, Fats & Spreads Ready Meals Fresh Desserts Eggs Salads Cream Milk Chilled Fish and Seafood Tofu / Soya Chilled Dips and Sauces
26.04% 22.70% 9.23% 8.99% 8.94% 5.33% 4.21% 3.63% 3.62% 3.56% 2.94% 0.71% 0.07% 0.04%
Key Trends Chilled and Fresh growth is mainly driven by its major categories Cheese (>4%) and Charcuterie (>3%), together they have around 50% of the total sales. Irrespective of decline in volume sales they both show growth in value sales, mainly driven by increased prices/kg. Hypermarkets show tremendous growth with increase in value sales in all the major categories, here both Cheese and Charcuterie has registered highest increase in value sales.
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Germany

0 50 100 150 200
Millions 250 300

Millions
-100.0 -80.0 -60.0 -40.0 -20.0 0.0
Cheese
273.2 228.1 113.5

-32.5
Chilled Juices
Charcuterie
Eggs
97.7
-86.8
Ready Meals
61.7

Category Insights Eggs have registered a high growth in value sales, mainly due to higher promotional sales. Discounters are the major channel as they contributes > 50% sales for Cheese and Charcuterie (Hard Discounters > 35%).
7,663.87 6,680.23
Millions
2,716.62
2,646.02
2,632.05
3.1
4.3 -1.2 -3.2
3.9
Charcuterie
Cheese
Chilled Juices
Margarine, Yogurts, Butter, Fats Dairy Desserts & & Spreads Drinks
Total Sales
% vs. YA
10
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Italy

4000 3500
Millions Euros
3,393 1,957 1,957
3000 2500 2000 1500 1000 500 0
1,755 1,209 1,091 1,065 644.81 437.45 434.01
Top 10
Cheese Charcuterie Ready Meals Fresh Fruit Margarine, Butter, Fats & Spreads Fresh Vegetables Yogurts, Dairy Desserts & Drinks Milk Eggs Fresh Desserts
Cheese Fresh Vegetables Charcuterie Yogurts, Dairy Desserts & Drinks Ready Meals Milk Fresh Fruit Eggs Margarine, Butter, Fats & Spreads Fresh Desserts Chilled Dips and Sauces Cream Chilled Juices Tofu / Soya
23.88% 13.78% 13.78% 12.35% 8.51% 7.68% 7.49% 4.54% 3.08% 3.05% 1.04% 0.47% 0.32% 0.02%
Key Trends Cheese, Charcuterie and Fresh Vegetables combined account for 52% of the total Fresh & Chilled market. The total market is growing +3.6%. (value data Q2 11 vs Q2 12) All fresh categories together show a grow in value mainly due to higher prices (+1.5%). Milk registered a flat trend in value while in volume the trend is negative. Only three segments continue to display a negative trend; Chilled Juice, Dairy Desserts and Fresh Pasta.
11
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Italy

0 50 100 150 Millions 200 250
-50.0

Millions
-40.0 -30.0 -20.0 -10.0 0.0
Cheese
218.0 123.0 63.2 45.8 30.4

-38.22 -23.06
-4.35
Chilled Juices
Charcuterie
-6.36
Fresh Desserts
-7.58
Milk
Eggs
Fresh Vegetables
Fresh Fruit

Category Insights The main categories are increasing average volume price, in particular eggs (+9%). The base segments (i.e. eggs, cheese, charcuterie) are performing better due to the economical crisis.
3,392.53
1,957.49
1,957.05
1,754.84 1,208.84
6.9 -1.2
Cheese
6.7
3.7 1.6
Chilled Market growth is mainly driven by Private Label performance: the rate of growth is 11.3% in value and 6,4% in volume. The PL growth has driven by increasing of the prices (+4.6%). Promotional activity drives growth for the whole sector (from 25.7% to 26.7%). The categories with the largest promotional activity remain fresh pasta, Charcuterie and Cheese (about 60%). The average uplift of the Fresh market register a slight increase.
Millions
Fresh Charcuterie Vegetables
Ready Meals
Total Sales
% vs. YA
12
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Netherlands

3500 3000 2500 2000
Millions Euros
2,889
1500 1000 500 0
1,525 1,172 1,027 898 529 455 424 369.93 294.69
Charcuterie Cheese Fresh Desserts Milk Ready Meals
Top 10
Fresh Vegetables Fresh Fruit Margarine, Butter, Fats & Spreads Yogurts, Dairy Desserts & Drinks Chilled Fish and Seafood
Charcuterie Fresh Vegetables Cheese Fresh Fruit Fresh Desserts Margarine, Butter, Fats & Spreads Milk Yogurts, Dairy Desserts & Drinks Ready Meals Chilled Fish and Seafood Salads Eggs Chilled Juices Cream Chilled Dips and Sauces Tofu / Soya
27.81% 14.68% 11.28% 9.89% 8.65% 5.09% 4.38% 4.08% 3.56% 2.84% 2.48% 2.40% 2.00% 0.61% 0.26% 0.00%
Key Trends Dutch supermarket sales rose in MAT wk 28 2012 by 2.3%. Fresh sales accounted for 42.2 of supermarket sales. Fresh shows a growth of 2.1% which is just below the level of the grow of the total supermarket sales.
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Netherlands

0 20 40 60
Millions 80

Millions
-25.0 -20.0 -15.0 -10.0 -5.0 0.0
Charcuterie
63.6 49.7 38.7 11.1 10.9

-22.2 -7.7
Fresh Fruit
Cheese
Eggs
Chilled Fish and Seafood
Ready Meals

Category Insights Meat demonstrating small growth levels, while the segment with the greatest growth is ready to cook. There was almost no growth for Vegetable due to lower prices in the market. The growth of cheese comes mainly from higher prices.
2,889.04
Millions
1,524.68 1,171.70 1,026.89
898.16
2.3
Charcuterie
4.4 0.2
Fresh Vegetables Cheese
Fresh Fruit has a negative index. There has been strong promotional activity (e.g. 5 bagged products for 5.00) driving a volume increase but with value decline.
-0.7
Fresh Fruit
1.2
Fresh Desserts
Total Sales
% vs. YA
14
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Spain

3000 2500 2000
Millions Euros
2,536
2,254 1,613
1500 1000 500 0

727 501 495
309
215
212.81 135.42
Charcuterie Cheese Fresh Desserts Chilled Fish and Seafood Margarine, Butter, Fats & Spreads
Top 10
Yogurts, Dairy Desserts & Drinks Ready Meals Eggs Chilled Juices Cream
Charcuterie Yogurts, Dairy Desserts & Drinks Cheese Ready Meals Fresh Desserts Eggs Chilled Fish and Seafood Chilled Juices Margarine, Butter, Fats & Spreads Cream Chilled Dips and Sauces Milk Salads
27.57% 24.51% 17.53% 7.91% 5.44% 5.38% 3.36% 2.34% 2.31% 1.47% 1.32% 0.45% 0.41%
Key Trends Yoghurt continues to over perform in Spain vs. rest of Europe, although its year on year share of chilled has reduced marginally from 25.4%, while charcuterie continues to grow (up from 26.5% year ago). Yoghurt and charcuterie combined account for over half of Spains chilled and fresh sales. Milk has an unusually low share of Chilled and Fresh in Spain of only 0.45%, compared to 5.77% in total Europe. PL is driving the growth, increasing its market share in almost all categories and reaching close to 50% of the total sales.
15
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Spain

0 50 100 150
Millions 200

Millions
-7.0 -6.0 -5.0 -4.0 -3.0 -2.0 -1.0 0.0
Charcuterie
158.7 63.4 62.1 57.0 34.0

-5.8 -0.9
Milk
Eggs
Cheese
Chilled Juices
Fresh Desserts

2.536 2.254
Category Insights The top 5 categories continue to demonstrate healthy growth for the second quarter in a row Because of the scale of Charcuterie and Yoghurts, Dairy Desserts and Drinks, their market growth of 6.7% and 2.9% respectively accounts for 222.1m Milks decline is significant, given is very low share in the Spanish market.
Millions
1.613
727
501
6,7
Charcuterie
3.7 2.9
Cheese Ready Meals
3,6
7.3
Fresh Desserts
Total Sales
% vs. YA
16
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United Kingdom

3500 3000 2500 2000
Millions Euros
3,121 2,488 1,588
1500 1000 500 0
1,376
1,190
1,107.40
845.08 347.92 316.20
Top 9
Milk Yogurts, Dairy Desserts & Drinks Chilled Juices Fresh Desserts Chilled Dips and Sauces Cheese Margarine, Butter, Fats & Spreads Ready Meals Cream
Key Trends
Milk 25.21%
Cheese
20.10%
12.83%
The UK continues to see a lower growth rate for Chilled and Fresh in relation to most other European countries. Although this has consistent growth of +3.1% in Q1 and Q2 2012 it remains behind the average of +3.2% for Europe. Key growth drivers are coming through Cheese, Margarine, Butter, Fats & Spreads and Chilled Juices segments. Milk is the biggest segment in the UK and is declining which is slowing down the growth seen by other segments. The rate of decline for the biggest sector, Milk, has continued to decelerate. It is now down -1.1% versus -2.8% last quarter Rate of growth for Cheese and Yoghurt, Dairy Dessert & Drinks has continued to accelerate.
11.12%
Chilled Juices
9.61%
Ready Meals
8.94%
Fresh Desserts
6.83%
Cream
2.81%
Chilled Dips and Sauces
2.55%
Data for the United Kingdom does not include Northern Ireland Source: SymphonyIRI Retail Databases; Period Ending 01 Jul, 12
17
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United Kingdom

0 50 100 150
Millions 200

Millions
-40.0 -35.0 -30.0 -25.0 -20.0 -15.0 -10.0 -5.0 0.0
Cheese
149.7 105.6 50.0 37.2 28.4

-33.7
Milk
Chilled Juices
Fresh Desserts
Ready Meals

Value Sales () and % Change vs. Yr Ago 3.120,99
Category Insights A decline in promotional activity on milk continues, with volume sold on deal down from 51% a year ago MAT to 34% latest MAT. Similarly, Yoghurts promotional activity decreases, although value sales remain in growth.
2.487,99
Millions
1.588,43 1.376,40 1.190,36
Growth in the core cheese segment of cheddar helps total category, supported by the heavy levels of category promotion.
-1.1
6.4
Cheese
0.9
8,3
Chilled Juices
4,4
Milk
Yogurts, Margarine, Dairy Butter, Desserts Fats & & Drinks Spreads
Total Sales
% vs. YA
Data for the United Kingdom does not include Northern Ireland Source: SymphonyIRI Retail Databases; Period Ending 01 Jul, 12
18
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Final Notes
Notes on Category Definitions for Countries Due to the diverse products found in individual countries across this market it was necessary to consolidate the available data into the categories in this report. In some cases it wasnt always possible to align products across all 6 countries hence the need to highlight any anomalies in the report. Those exceptions are listed below: Eggs The UK data in this report does not include this category Margarine, Butter, Fats & Spreads The UK data in this report does not include fats in this category The Spain data in this report does not include fats in this category Tofu / Soya The UK data in this report does not include this category The Spain data in this report does not include this category Chilled Fish and Seafood The UK data in this report does not include this category The Italy data in this report does not include this category Charcuterie The UK data in this report does not include this category Fresh Vegetables The UK data in this report does not include this category The Spain data in this report does not include this category The Germany data in this report does not include this category Fresh Fruit The UK data in this report does not include this category The Spain data in this report does not include this category The Germany data in this report does not include this category
19
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Resources
To gain insight into opportunities across specific categories, segments, channels or retailers, contact your SymphonyIRI client service representative regarding custom analyses leveraging the following resources: InfoScan Census is a syndicated retail tracking service that enables manufacturers and retailers to acquire industry insights used to make better business decisions. InfoScan Census utilizes the data that SymphonyIRI Group collects from grocery, drug, and mass merchandise retailers to provide the most comprehensive and accurate syndicated data offering in the Fast Moving Consumer Goods (FMCG) sector. With access to accurate, granular detail by category, geography, measure, and time period, clients have the tools needed to develop marketing and sales strategies based on product performance, distribution, and promotion responsiveness. All data about frozen foods are coming from InfoScan Census. SymphonyIRI Consulting provide strategic insights and advice leveraging a variety of data sources, predictive analytics, enabling technologies, and business analyses to help CPG manufacturers and retailers address significant sales and marketing issues effectively.
About SymphonyIRI Group SymphonyIRI group, formerly named Information Resources, Inc. (IRI), is the global leader in innovative solutions and services for driving revenue and profit growth in CPG, retail and healthcare companies. SymphonyIRI offers two families of solutions: core IRI solutions for market measurement and symphony advantage solutions for enabling new growth opportunities in marketing, sales, shopper marketing and category management. SymphonyIRI solutions uniquely combine content, analytics and technology to deliver maximum impact. SymphonyIRI helps companies create, plan and execute forward-looking, shopper-centric strategies across every level of the organization. For more information, visit www.SymphonyIRI.eu
Contact: SymphonyIRI Group, EU.Marketing@SymphonyIRI.com, Tel: +33 1 30 26 81 00
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Pulse Report Chilled and Fresh - Q2 2012

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Welcome to the Pulse Q2 2012 edition for Chilled and Fresh. We hope you find it useful.

Chilled and Fresh SymphonyIRI Pulse Q2 2012

About the Report

Chilled and Fresh SymphonyIRI Pulse Q2 2012

Economic figures influencing consumer behavior

Source Eurostats July 2012

Chilled and Fresh SymphonyIRI Pulse Q2 2012

98,096 29,431 22,491 14,207 12,381* 10,388 9,199

*based on an exchange rate of 1.150 to the pound

Positive Trend Static Trend

TOTAL EUROPE +3.2%

Value sales for the last six quarters

Italy Netherlands Spain UK

3,644 2,629 2,240 3,046

3,344 2,504 2,312 3,062

3,561 2,606 2,312 3,170

3,598 2,617 2,252 3,038

3,705 2,661 2,322 3,110

Source: SymphonyIRI Retail Databases; Period Ending 01 Jul, 12

Chilled and Fresh SymphonyIRI Pulse Q2 2012

Category Value Sales and Share of Value in the Last Year

15,000 10,000 5,000 0

11,342 7,724 6,533 5,659 5,084

Chilled and Fresh SymphonyIRI Pulse Q2 2012

Top 5 Winners: Value Sales chg vs. Yr Ago ()

Top 5 Losers: Value Sales chg vs. Yr Ago ()

949.9 750.9 358.0 273.4 216.9

Margarine, Butter, Fats & Spreads

-3.6 -7.7 -38.5

Top 5 Categories Evolution

5.0 0.7 2.9

Yogurts, Dairy Desserts & Drinks

Margarine, Butter, Fats & Spreads

Chilled and Fresh SymphonyIRI Pulse Q2 2012

Category Value Sales and Share of Value in the Last Year

3,000 2,000 1,000 0

2,674 1,607 1,346 1,168

Source: SymphonyIRI Retail Databases; Period Ending 01 Jul, 12

Chilled and Fresh SymphonyIRI Pulse Q2 2012

Top 5 Winners: Value Sales chg vs. Yr Ago ()

Top 5 Losers: Value Sales chg vs. Yr Ago ()

202.3 177.5 104.6 68.9 43.3

Margarine, Butter, Fats & Spreads

Top 5 Categories Evolution

4.0 Ready Meals

Yogurts, Chilled Fish Dairy and Desserts & Seafood Drinks

Source: SymphonyIRI Retail Databases; Period Ending 01 Jul, 12

Chilled and Fresh SymphonyIRI Pulse Q2 2012

Category Value Sales and Share of Value in the Last Year

4,000 3,000 2,000 1,000 0

Source: SymphonyIRI Retail Databases; Period Ending 01 Jul, 12

Chilled and Fresh SymphonyIRI Pulse Q2 2012

Top 5 Winners: Value Sales chg vs. Yr Ago ()

Millions 250 300

Top 5 Losers: Value Sales chg vs. Yr Ago ()

273.2 228.1 113.5

Margarine, Butter, Fats & Spreads

Yogurts, Dairy Desserts & Drinks

Top 5 Categories Evolution

4.3 -1.2 -3.2

Source: SymphonyIRI Retail Databases; Period Ending 01 Jul, 12

Chilled and Fresh SymphonyIRI Pulse Q2 2012

Category Value Sales and Share of Value in the Last Year

3,393 1,957 1,957

3000 2500 2000 1500 1000 500 0

1,755 1,209 1,091 1,065 644.81 437.45 434.01

Source: SymphonyIRI Retail Databases; Period Ending 01 Jul, 12