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3540 W. Sahara Ave #585 Las Vegas, NV 89102 ♦ 702-845-5331 email@example.com
Highly qualified executive-level pro that provides strategic communications counsel, people management, project management, reputation management, online marketing and outreach, sales leadership, and training of executives. Here is a quick overview: The organization’s needs: Strong writing skills and background counseling and writing for senior-level executives. Track record working within agency management, public relations, journalism, and public affairs . Sound judgment and nimble thinking. Woody Goulart’s skills and accomplishments: Success as an executive speechwriter and manager of speechwriting with personal, storytelling-type speeches and presentations. Current ghostwriting work. Background in consulting agencies in public relations, mainstream media journalism, new media journalism, and governmental public affairs. Track record of high credibility in working with and writing for strong leaders in corporate, military, and US federal government sectors. Analytical and strategic thinker with high emotional intelligence and gravitas. Seasoned veteran writer and producer from mainstream media news to cause marketing using the Web for interactive engagement of target audiences. Background in direct sales, cold-calling, sales management, online marketing and traditional media marketing and advertising.
Web and social media leader and mentor. Professional with direct sales, cold-calling, sales management, online marketing and traditional media marketing and advertising skills and talents.
US Marketing Strategies Associates – San Jose/Santa Cruz, CA 2010 – present Directing technology, reputation management, and communication strategies and promotional campaign website launches for small business owners, empowering them to do regional and local internet-based interactive outreach and engagement of newly targeted customers. DRT Strategies Inc. – Arlington, VA 2011 Directed technology, reputation management, and communication strategies in nine-month contract for US Department of Justice client. Advised and counseled senior executives on effective outreach strategies and tactics using new media channels. Booz Allen Hamilton – McLean, VA 2008 – 2010 Directed technology, reputation management, and communication strategies to enable government transparency and launch national corporate internet-based interactive service that would reach 20K+ employees, increase engagement, and initiate silo elimination. Implemented start-up of international US Department of Defense social marketing outreach campaign (“Real Warriors”). Created interactive engagement platforms and improved behavioral health of US military service members and their families post Iraq and Afghanistan active duty.
~ Page 2 ~ Summit Marketing / US Army – Alexandria, VA 2006 – 2008 Directed communications, editorial services management, and reputation management to revitalize US Army headquarters national print and online advocacy journalism (“Freedom Team Salute”) and influenced / enhanced public opinion of US Army during early years of Iraq and Afghanistan wars. Interacted effectively with senior military officers and SES staff at Pentagon. AARP – Washington, DC (Over 11 years) Significant reputation management leadership 1995 – 2006 Digital Editorial Manager (2004–2006) – Created and managed the very first AARP national blog and served as ghostblogger (2005–2006) on behalf of senior executives. Full communications and brand management (2004–2005) of AARP national intranet services including information architecture management, content management, issues management, staff supervision, and updating of content. Communications and brand management included staff supervision for six consecutive AARP national event and expositions in 2000, 2001, 2002, 2003, 2004, and 2005. Managing editor of daily convention newspaper in addition to the programmatic material for the board and executive staff at the 2004 and 2005 national. Provided leadership and coaching of Spanish language editorial outreach and branding (print/online) within the US. Manager of Editorial Services (1999–2004) – Supervised staff writers/editors who worked on AARP communication products, intranet and external website to advance the organization's ambitious social marketing goals. Track record of innovation, notably in the development of AARP's national intranet service for 2,000 employees in DC and at 53 field locations. Complete management responsibilities for intranet services information architecture, development and design, and content management systems. Won the 2003, 2004, and 2005 national APEX Award (apexawards.com) based on this innovative, entrepreneurial intranet services work. Manager of Speechwriting (1997–1999) – Worked with and advised CEO and other senior-level executives on presentation skills and audience adaptation in addition to writing/editing major speeches for them. Directly supervised the AARP speechwriters, assigning and editing their work. Speechwriter (1995–1997) – Wrote major speeches for CEO, three AARP Presidents, and the AARP Board of Directors Chair. Coordinated news conferences and counseled executives on their presentational skills, including platform manuscript speech training, and how to respond to hostile media and audiences. Directed editorial services management, executive speechwriting, and digital outreach in large-scale, national social marketing of public health and social well-being initiatives to influence values and encourage better living conditions for all Americans. Provided editorial management of Spanish language content (print and online). Built consensus and cooperation to replace competing cultural tactics. Led initiative to create community awareness and online reputation; improved organization’s street credibility using interactive media.
Related Communications Experience
DIGITAL TECHNOLOGIES EXPERTISE Contemporary professional skill levels will benefit organization interested in interactive outreach and engagement. Skills in all of the following: audio and video Web production using Adobe Creative Suite for Mac; blogging software (Apple, Google, Microsoft, WordPress, others); content management systems (Expression Engine, Joomla, WordPress); manual coding/editing to optimize RSS, CSS, HTML5, XML, PHP and MySQL databases; online forum software (ExpressionEngine, phpBB); social media (Facebook, Flickr, Google+, LinkedIn, StumbleUpon, Tumblr, Twitter, YouTube); and, wiki software (Confluence, ExpressionEngine, Mediawiki).
~ Page 3 ~ MARKETING & SALES MANAGEMENT Turned around public image of cable television industry and elevated Arizona cable company reputation through community and public affair events, traditional media outreach, press releases, executive speech writing, and other communications materials. Direct supervisor of statewide cable television sales team. GENERAL MANAGER, REPUTATION MANAGEMENT Delivered consistent and sustainable revenue gains, profit growth, and market share increases for six interconnected cable television systems with 33K subscribers in Boston media market and managed company reputation, positioning/establishing the company as a credible local corporate citizen. Held full P&L responsibility for $13M operation. Direct supervisor of regional cable television sales team Maintained positive government, business, and customer relations while doing reputation management of company within highly regulated environment.
California university degrees in Journalism and Communication. Full background available at http://www.linkedin.com/in/woodygoulart
International Association of Business Communicators (IABC) Las Vegas Gotham Ghostwriters, New York City
Recommendations & References
Mike Peduto (former client and executive coach) firstname.lastname@example.org - 410-987-2281 Steve Stagnaro (current supervisor) email@example.com - 408-354-5145 Boe Workman (former supervisor) firstname.lastname@example.org - 202-434-2565
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