I have taken up this project work as a part of my degree in „Bachelor of Business Management Course, so to relate the theoretical studies with that of the practical work done in the organization. I have done my project work in the Calicut tile co. In 1879 the Calicut tile co. was incorporated and the circumstance leading to the information of the company is narrated under. The co. was started in 1878 at feroke; the town of clay industries. The founder of the co. was Mr. Soma Sundharan Chettiyar, the great millionaire from Ceylon. And then company was taken over by Mr. V.S. Nadarasa Mudhaliyar from Mr. Soma Sundhara chettiyar. In 1982 the present management takes the co. now there are 8 partners for the co. and mainly two partners are managing the co.


OBJECTIVE OF THE STUDY  To study the general organizational functions and various department of the company.  To understand the growth of tile industry in India.  To study the production department and its performance.  To study the performance of the organization.  To suggest measures for the development of the CTC METHODOLOGY A report on the descriptive study conducted at the calicut Tile co., Feroke, Kozhikode is a project work that depends heavily on data collection particularly through observation the source of data are primary and secondary PRIMARY SOURCES  Observation  Consolation with the managers of various departments like production, HR etc.


LIMITATION  The major constraint was the duration of the study was only 21 days.  Couldn‟t spend much time with top executives because of their busy schedule.SECONDARY DATA  Report from various departments.  Report from other external magazines and internet. 4 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY .  Due to absences and hesitation to talk openly by the employees it was difficult to collect accurate data.  Policy manuals.


of woods sharing. After reinforcement with straw. Clay is one of the cheapest raw materials to satisfy this basic requirement of man. The last decade of the century however showed more interest towards concrete roofs and tile market was down. coir. For a very long time man has been using clay for building purpose. bamboo. roofing tiles have become a vital part of housing construction activity.INDUSTRIAL PROFILE HISTORY Shelter is one of the basic requirements of man. however it again picked up business as decorative tile walls and floor tiles are in great demand now. fibers. In South India the German Basel Mission has performed a very important role in developing roofing tile industry or the Mangalore pattern roofing tiles. In the present scenario. It was rather accidental observation that clay when subjected to heating (firing) developed red color along with high strength and stability. By the end of 60‟s most of the house used roofing tiles fur their houses. splinters. Clay is basically an administrative mineral with an exclusive property of mould ability in the presence of water embankments etc. 6 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY . Development of this process led to the production of clay products.

The word „ceramics‟ comes from the Greek word „keramos‟ meaning pottery: it is related to an old Sanskrit root meaning to burn but was primarily used to mean „burnt stuff‟ The demand for tile is thus improving when compared to the previous years. They have to make changes in overall system of production and distribution to enhance the sales THE INDUSTRY IN KERALA Roofing tile industry in India has an age of almost 150 years. The English tile is less precise. However first tile factory in Kerala was set up in the year 1844 by German Missionaries and it was named as “Common Wealth Trust Limited” or “COMTRUST”. Hundreds of factories came in to existence in South West cost of the country.The Latin word tegula and its French derivative tile mean quite precisely a roof tile of baked clay. In India Mangalore pattern roofing tile factory was first established in the year 1865 by Basel Mission (German Missionaries) who copied the pattern of French tiles as in Marseilles. However some of the tile manufacturing companies have reached saturation stage of its sales. for it can in addition be used of any kind of earthenware slab applied to any surface of a building. Since then the 7 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY . other clay products are also gaining importance in the market.

especially in Trissur may be considered as the second stage in the development of tile industry in Kerala.industry has completed approximately one and quarter century of useful service to country. The pros iteration of tile factories. The abundance of clay was the other factor which contributed for rapid expansion of tile industry in this part of state A review of growth of tile industry in Kerala would suggest the following stages of development. Thus employment was generated. 8 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY . The numerous rivers and backwaters of Kerala provided cheap transport and so it is quite natural that a number of factories have opened at Kollam. It‟s considered that third stage is the period which small entrepreneurs became conscious of quality and started introducing machineries. As a result of mechanization could be implemented at a faster rate. These stages are * Period of First World War * Inter war period * The post second war period Towards the end of 19th century the pioneer factory at Kollam and Calicut was established. Trissur and alluva. Calicut. This is partially due to the development of local engineering industry.

But subsequent introduction of revolving press has necessitated increasing the capacity and few more champers was added 9 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY . Their working started almost as a collage industry and not many changes has taken place as the time passed.5 times in an average. In a large number of units intermittent kilns are still use where high rate of fuel consumption is observed. Even that change is yet to come in Kollam district. The only forward step that have taken in the replacement of mechanical process is by replacing press. In Trissur area majority of units have started on a small scale and number of chambers of kiln are limited. Local availability of quality clay and large managerial returns for the investment can be probable reasons for such a change.The factories established in the first stage of the development in Calicut district was conceived of superior quality due to better technological process and quality control techniques The second stage of development witnessed a rapid growth in the number of tile factories mainly in trissur district. The technological advancement that has taken place in the other industry has made no impact on the tile industry. which they could increase the production capacity to 2 to 2.

districts of Karnataka States. In olden days industry was in Kerala and South Kerala. The company has to face keen completion from manufactures of concrete blocks and locally available. However conditions have completely different now. Late rite stones which are now mechanically cut and finished and are being sold at very low rate in the markets when compared to clay bricks. Firewood.PROLEMS FACED BY CLAY INDUSTRY For the last few decades the company has enjoyed a very inscriptive market in the country especially in the Southern states. Tile factory have mushroomed through the country with much encouragement and support from the respective Government. the fuel required for the industry is also becoming scared with the present forest policy of the government and at present industry has to depend on plantation firewood like rub wood and other 10 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY . The old traditional markets are fast dwindling and will soon disappear altogether in the very near future. Moreover there are environmental and ecological problems faced by tile industry and which are bound to destabilize the manufacturing operations consequently lead to loss of production in the year to come. Even manufacturing good clay-building material to cater to local markets is also having many problems. Apart from these. the main critical problems faced by the industry are the nonavailability of good quality clays.

enlightening the advantage of using Mangalore tiles over stopped concrete roofs which would have a good thermal insulation and also increase the life of these structures. the industry have suffered with few problems relating to raw materials. environment etc. While on the other hand. It is necessary that. the present tendency is to go for roofs. The situation has to be analyzed and steps taken to meet the challenges. This has drastically affected the demand for Mangalore roofing tiles. in light of these numerous problems being controlled by the tile industry. While in olden days people used to construct houses by using timbers. which is one of the labor intensive industries in India 11 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY . If the industry is to survive man publicity has to be given for the products manufactured by the industry. On the other hand there is likely to be a slump in the market for clay product brought out of industry. for firing their kilns. government should take steps and try to solve the problems of this industry. The demand for roofing tile is steadily on the degrees because of the change in lifestyle of the people.alternative fuels.



The company becomes famous by the middle of 1970‟s.the companies name is indelibly printed in the industrial history of the company. We have fetched big shares in Bahrain. The company was taken by the present owners in 1982.The Calicut Tile Company is the pioneer of clay manufacturers in India. It‟s still honored as the „first among the best of tiles company ‟situated near the historical sea fort of Calicut at Feroke . we the CTC has been a revolution through centuries. Nadaraja Mudhaliar. Providing a profitable as well as a beautiful alternative to concrete roofing. with its high quality classy QUEEN BRAND terracotta products unique in its stunning varieties of products. CTC was founded by Mr. QUEEN BRAND is not just a brand name in the market but a trendsetter. the company re-defined the aesthetic concepts about buildings. Somasundharam Chettiar a great millionaire from Ceylon. It is started way back in the year 1878. UK. At first only roofing tiles were produced due to nonavailability of better raw materials and machines. and Qatar markets apart from the domestic ones. Now the company is family owned partnership. leveraging the expertise earn through a legacy of more than 100 years experience. 14 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY . CTC was taken up by Mr. They constructed new building and purchased new machineries for producing more roofing tiles. The first company to bring a lot of innovative tile products.

an US based quality certification of great repute. 15 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY . appealing to your eyes and soothing to your souls. A daring visionary behind the terracotta revolution. It‟s a tradition that keeps pace with the changing world and changing needs. Tested weather proof and water proof QUEEN BRAND terracotta tiles appear in a range of models applicable to floorings. Producing tiles with quality that confirms to standards set has been the aim of CTC and all its endeavors have been to this end. the company imparted geographical significance to Feroke which later came to be known as cradle of clay tile industry In a world that is Turing rapidly to techno friendly. cost effective and aesthetically pleasing solution to home roofing and floorings. roofing and ceiling sand as ventilator bricks and building blocks. CTC offer an alternative –bio friendly environment where you can inhale life. QUEEN BRAND tile products promise you a world of endless imaginations. these classy clay products have by now earned International fame and recognition. The most accepted ecofriendly.QUALITY STANDARDS CTC have been awarded the ISO certification recently by Moody International.

It produces all sorts of building material made of clay. It includes the products of the company and weather the business is manufacturing or sales. one with 28 champers and other with 24 champers and each champers having a capacity of 3000 tiles. mixed high speed roller.CAPACITY Presently the company have around 300 employees where 230 of them are permanent and have an annual production of more than 85 lakhs. Chain conveyer system was introduced for conveying wet tiles from the press to the kiln and to stock yard. Its products includes the following 16 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY . Now the company had acquired modern technologies for manufacturing tiles. the company was equipped with excavator. A separate section for manufacturing ventilator bricks and hourdies was erected NATURE OF BUSINESS CARRIED OUT Nature of business means type of business being carried out. If the company‟s main function is sales what it sells and how it is being sold. number of revolving press etc for manufacturing tiles and Hoffman Kiln. If it is a manufacturing company what kind of products are being produced in the company. that is weather it does a wholesale or retail business The CTC does both manufacturing and sales.

A Abid  Mr. M. M.A Rukhiya  Mrs. M. production takes place as well they sell it to the retailers and wholesalers and also directly to the customers from the company‟s sales outlet PARTNERS OF THE COMPANY CTC is a partnership firm consisting of two managing partners and they are Mr.A Abdul Aziz.A Nargees  Mr. M. ROOFING TILES  FLOORING TILES  VENTILATOR BRICKS  BUILDING BLOCKS CTC.A Abdul nazar  Mrs. Muhammad and Mr. M.A Najeena  Mr.A Rajay  Mrs. M. M.A Hareer 17 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY .A Salina  Mrs. Other partners are In  Mr.A Asiya  Mrs. M.M.A Ramshid  Mr. M. M. M.A Soubeena  Mrs.

that is why even five star hotels are turn in to clay tiles. The tiles also add elegance to the concrete buildings and act as a heat insulation aid.KEY TO SUCESS Key to success is designing and producing products that meet the market demand. In addition to this the company also ensures total total consumer satisfaction. Our clay roof tiles allow for 18 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY . ECO-FRIENDLINESS: In CTC innovative and energy saving manufacturing technologies are used to manufacture eco-friendly products combining economy with ecology. QUALITY POLICY OF THE COMPANY ATMOSPHERIC HARMONY: Terracotta tiles created a rhythemetic harmony with the atmosphere where it is used. HIGHLIGHTS OF THE COMPANY  It is an industry with more than 130 years of experience  Engaged in the production of wide range of products  It has a capacity to meet huge requirements any point of time  Highly experienced management with perfect knowledge about market and its products. The beautiful glazes of terracotta tiles are softer and more sensitive to scratches and wear and tear than tiles made from normal porcelain or ceramic material. If these goals are achieved it will become a profitable sustainable company. Its natural elements are harmful to arthritis patients.

FLEXIBILITY QUEEN BRAND tiles are designed for ease of use and versatility. is designed with bright natural flair unlike any other things. As a result tile can be laid simply and quickly. colorful. NATURALITY Terracotta floorings. Clay roof tiles are some of the most environmental friendly building material. QUEEN BRAND products are made attractive. Builders and roofing specialists etc with their join efforts produces different varieties of tiles according to the requirements of consumers DURABILITY There are still number of tile roofed building that are 100 years of old where you find a few concrete building leaks within few years.ongoing ventilation that extracts the moisture that otherwise could cause mild dew. saving time and labor cost. For instance by means of pioneering concept for tile overlap allowing flexible tile to tile fit. rote and overtime the collapse to substructure. 19 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY . We offer carefully designed precision made roofing tiles comparable only to top quality porcelain product as ceramic floor tiles. VARIETY: We provide different plain tiles and pan tiles. Architects. This is due to long life expectancy that they are made of natural product and can be disposed off fully. Each and every QUEEN tile is baked by a life time guarantee. and long-lasting in a functional aesthetically pleasing way. ceilings and wall coverings.

The plant is in the town of Feroke is connected with national highway 17. All infrastructure facilities are available near the company. The factory is situated near the Chaliyar River.PLANT LOCATION Calicut Tile Company is honored as the first among the best of tile companies. 20 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY .














With the help of excavator the clay is sliced. In 30 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY . The sliced clay is then pushed into box feeder. Box feeder consists of 3 chambers and both type of clay will be there at first two chamber and both of this is mixed along with the sand in the 3rd chamber. High speed roller one is an extension of pan mill and the clay is crushed well and then it is move to the high speed roller two where the clay is crushed further and reduce the time module or small pebbles contained in the clay. Therefore the clay is tested before taking it for the production. building tiles etc. Different types of tile formed are roofing tiles. Then the clay is moved into pan mill. The tested clay is thoroughly mixed by using a machine called excavator. The clay is cut and passed to the press where different dice are available and the different shapes or types arise. ventilator tiles. Pan mill performs the crushing of clay and grinds together the different types of clay. There are mainly two types of clay namely plastic clay and lean clay. Clay in the form of flakes is passed into hi speed roller one. the clay is collected using the excavator in tray called trolleys.PRODUCTION DEPARTMENT Clay is an important raw material used for tiles the quality of tiles depends up on its clay. flooring tiles. Then the clay is moved into de-airing pug mill and main purpose here is to remove the air content from the clay otherwise it would lead to breakage after it becomes in to a tiles. After slicing. Here the clay is crushed well using water.

The burned tiles are moved to an open place where or nearer to kiln yard. The waste clay is recycled. The well dried tiles are placed in the chamber of Hoffman kiln for baking. The slabs are rubbed with oil which is a mixture of kerosene and rice-burn oil before putting into the press so as to dice smooth. The name of the clay. Now the pressed tile contains 25% of water.the press where roof tiles are formed with the help of a trimmer tiles are properly shaped and finished. the tiles are dispatched according to the order placed. Fire wood is used as fuel for burning at a temperature of 800 degree. Then it is moved to the stock yard where tiles are stocked. It is from the stock yard. 31 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY . the fixing will be moved to the next chamber. The kiln consists of different layers where the tiles can be put and heat is made possible to enter into it. Artificial drying using external heating system is also rarely used. The kiln works 24 hours a day through out and even on holidays. it is dried in the open air where natural air ios able to enter directly. factory trade mark etc are marked on the tiles by providing necessary impression on the dice. Different grade or classes are given to the tiles according to their quality and they are stored separately. After that the chamber is cooled and emptied. To reduce the water content of green tile. Here comes the end of the production process. The tiles required to be dried for around 6-7 days during summer and 10-15 during rainy season. As the temperature is reached at a required level in one chamber.



The main duty of the purchasing manger is to:  Ensure continuous availability of raw material so that production doesn‟t get stopped  To reduce ultimate cost of finished product  To ensure quality of raw material and there by quality of production Now we can look some of the important raw material which is purchased by the purchase department. burning test. and by the usual 34 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY . store good etc and the main function of the department is to invite tenders and quotation for purchasing raw material. Before purchasing clay. There are mainly two types of clay. purchase department takes the specimen of clay and test it using in different methods.PURCHASE DEPARTMENT Purchase department is one of the important departments in CTC. Tenders are invited and they select those tenders which quotes the suitable price for the product. plastic clay and lean clay. like sand content test. CLAY Clay is one of the most important raw materials used for production. They just do not verify the price of raw material but also ensure about the quality of the product purchased. This department deals with 6the purchase of raw material such as purchase of clay fire woods.

Kerosene is also used as fuel in generator. OIL AND KEROSENE It is another item as that of water which is less frequently purchased by the purchase department. WATER Water is one of the essential element of the tile it‟s also essential for manufacturing. Cheruvadi. Nilambur etc. Edevanna. Water is prowled from the well and it‟s purchased rarely. Karod. The fire wood is unlocked in the firewood yard only after visual observation by firewood supervisor. 35 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY . Areacode etc. Rice bran oil and kerosene In the ratio 2:10 are mixed and applied on the plugged slabs to avoid sticking of slabs each other. FIREWOOD Fire wood is purchased from sub contractors of Irutty. Kodiyathur. From the above it‟s clear that purchase department is one of the strong and back bones of CTC and its effective functioning is very much important for overall performance of CTC. Company usually collects clay fro the field of Mavoor. Mavoor.observations. The fire wood purchased from keep in it top of the kiln.


As we know that is one back bone of a business enterprice. The marketing department has its own value. ACTIVITIES UNDER MARKETING DEPARTMENT  Marketing activities are carried out and field sales executives explore the potential for sales of the product  Appointing dealers  Sales promotion activities like sponsorships. DUTIES OF SALES MANAGER  Responsibilities of various sales related decision like supplying the right quantity and quality product at right time. 37 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY .  Management of cash receipt and payment  Proper direction to the executive‟s sales regarding collection of duties from customers and other related matters. Now the company has around 200 dealers all over India and they have or are mainly located in Kerala. The main duty of this department is marketing and sales of queen brand. Tamil Nadu and Maharashtra. It is controlled by sales manager and executive sales.MARKETING DEPARTMENT The marketing department of CTC is well developed and computerized.  Keeping proper records for purchase of fire wood. calendar. radio. Karnataka. banners & boards. trade fairs etc.

CHANNELS OF DISTRIBUTION The CTC adopts mainly 3 major channels of distribution their channels are as given below.  Manufacturer  Manufacturer  Manufacturer Customers Dealer Dealer Customer Agent Customer QUALITY POLICY TO CONSUMERS 1. To provide dependence products that consistency meets customer‟s expectations first time. To recognize through systematic review process that all over products and commitments are expression of quality 3. To constantly strive to achieve optimum customer satisfaction through on time delivery and defect fire parts with acceptable quality level by continuously improving our process and practices to the almost satisfaction of all our clients 4. on time. 2. To strive pure goals aimed at achieving excellence in the product that consistently meets or exceed customer expiations. 38 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY . every time.


acquiring their service. not simply to prove its competency alone but to justify its existence in the dynamic business world as well. Many organizations find it useful. developing their skills motivating them higher level 40 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY . It is the sense of getting things done through people. An organization must have the ability to absorb these changes at a rapid rate than in the past. undertrained.PERSONNEL DEPARTMENT INTRODUCTION Human Resource department is concerned with the management of human resources. underutilized Fast changes are taking place in the business enterprise. Today no member in the organization disagrees that “people are more valuable asset in the organization but in reality in many organization it is found that this most valuable resources remains undervalued. Since every organization is made of people. Many organizations find it useful to set up a specialist section to provide an expert service in the performance of HR functions. is an essential part of every managers responsibilities. All organization weather large or small must ensure themselves that they have the competent people capable of accepting these challenge. Personnel Management is “concerned with people dimensions in management.

recreation or social action “ In CTC employees are recruited mainly through personnel interview. business education. Satisfied customers and motivated employees are of vital importance to CTC.  To achieve the goals of organization through human excellence. government. PERSONNEL POLICIES AT CTC Pvt. The past 130 years is a good personnel policy followed by the firm it is seen not good or harmonious industrial relation 41 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY .  To maintain and increase the level of effectiveness of employers and there by their effective utilization.  Each employee is given certain objectives and give them amble support to achieve it. OBJECTIVES OF CTC  To establish and maintain good working atmosphere in the organization. health. This is true regardless the type of organization.  To have a better personnel structure in the organization that is the personnel department. Ltd.of performance and ensuring that they continue to maintain their commitment to the organization are essential to achieve their organizational objectives.  To provide motivation to the employees to work for the success of the organization. recommendation of present employee and through medium of publicity.

it also distinguish normal time from overtime. Overtime workers have been paid double of wages of that day. Attendance register are maintained in the factory to record the time spend by each worker in the factory. The working hour of the company starts from 8 am to 12 pm and 1 pm to 5 pm.  Take responsibility. This is done as they don‟t want to spent for recruitment 42 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY . But the kiln works for 24 hours a day and the operator for kiln is 4 shifts of 7 hours each.R STRUCTURE OF CTC Number of workers in CTC is around 300 which includes permanent and casual workers.  Develop his/ her competence knowledge. H.maintained by the firm.  Other important personnel policies are below Each employee shall:  Understand his or her role. wage and salary administration policy and the promotional policy. Convenient timing has made workers happy in the factory. among them 50 are skilled workers who are well trained and is called foreman. skills and ability. The main three types of policy are staffing policy.

Each worker is allowed a holiday during the week. they are CLAY FIELD In clay department. If in the case of death. The employees in the clay department are given a fixed remuneration of 6000 per month and they have to work for 8 hours a day. at a time there should be 21 employees.and training of new workers. casual workers are selected as permanent workers. The workers are not required to work on the first of the week that is Sunday. The main duty is to take the clay in to the excavator where the clay is sliced and their duty ends at the door step of press. Within the production process there are many departments where employees are classified. The total number of working days of CTC is around 305 days. Wage calculations are fully computerized for fast result. 43 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY . Their main duty is to load different type of clay. The control of the organizational activities are in the hands of top level management. finance manager etc. they are responsible for entire functions of the concerned persons. In administration level there are around 10 office staffs like production manager. personnel manager.

and it consists of two kilns which contain 28 and 24 rooms respectively. Their work starts where the work of clay department ends. that is to take the tile from press to the region where tiles are dried under direct sun light. Remuneration package is time rate and is paid 6000 per month for 8 hours a day. Here also piece rate system is followed and loading of 3000 tile is regarded as one work. KILN DEPARTMENT At a time there will be 8 people working in a kiln.PRESS FIELD Here there should be almost 11 employees who have to work hand in hand to achieve the target. CHICK DEPARTMENT The duty here is to dry the pressed tile. Their duty to receive the clay coming out of roller and put in to the press for making it as slabs and to other press where the slabs are press in to particular tiles from where the shape of tile is formed. Here 6 workers are working at a time and piece rate system is followed here for payment of wage. BURNING SECTION 44 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY . An employee should take 1400 tile which is treated as one work and for one work 200 rupees is paid.

Here there are 7 workers including a foreman. There is no fixed number of employees in this work and depends up on requirement. They have a fixed remuneration. Some workers are placed in those sections of bringing firewood which is required for burning. It is from here the kiln is burned. OTHERS There are certain workers who concentrate on loading of dried and finished tile to store rooms. Here at present 9 workers are there and piece rate system is followed and for one work they are paid 230 rupees.It‟s closely related with kiln department. Machines of the company are repaired within the firm. 45 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY . They are also paid in piece rate form. Here mainly there are two workers who work on shift basis. If he designs 5 tiles per day it is treated as one work and salary is given according to that. REPAIRS SECTION Here repairs of machinery take place. There is a pottery department where one employee is working for the last 27 years. They are given a fixed salary per month and double salary for working during holidays. It is the only one section were 24 works work is carried out. Their main duty is to regulate heat content according to the requirement of tile.

the company is providing subsidized food to their employees. Increment Every year increment of salary is given to the employees after their retirement. Computation of gratuity: Gratuity = Salary x Service x 15/ 26 46 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY . Canteen The company is running a very good canteen inside the factory. Since file industry is labour oriented industry every problem connected with the workers will adversely affect the production and the reputation of the company. Various labour welfare activities made by mgt to workers are. The management of this company thoroughly understands that and tries to solve all the problems connected with workers. The minimum service required for getting gratuity is 5 years. With the help of this canteen the workers can save 85% of their food expense.EMPLOYEE WELFARE The CTC employees receive multiple welfare facilities. Company provides all the possible facilities and amenities to the workers. I. II. that is.

Materials. Manpower of human resources may be thought of as the total knowledge. However most of the problems are effectively bought under organized by various techniques as participation management system used in CTC. There are mainly 4 trade unions in the CTC. PF providing annual leaves and casual leaves. They are  Tile works union (CITU)  Tile and ceramic works union (AITUC)  Tile labour union (INTUC)  Tile workers sangam (BMS) But there is only one trade union for the administrative staff and it is known by the name „Mercantile Employee Association (MEA) PROBLEM FACING THE PERSONNEL DEPARTMENT Though the company is well maintaining its relations with the unions and employees still the personnel department faces a few problems. The most important and the most complex resources are the 47 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY . Management should consider the fact that of all M‟s of management (Men. skills and creative abilities. Money. bonus. Machinery. home appliance loan. talents and attitude of the total workforce of the organization.Other than this the company provides contribution to ESI. Methods and Minutes). etc… TRADE UNIONS Trade union may be defined as the voluntary association of individual formed for a specific purpose in CTC. The trade unions perform a main function for its members are negotiation and representation.

Hence.humans. Only human resource can ensure the effective utilization of all other resources to lead the business activities in to a success. men are the most valuable asset of an organization rather than money or any physical equipment. HOLIDAY WITH PAY IS 26th January 14th April 1st May 15th August 2nd October 25th December Republic Day Vishu World Workers Day Independence Day Gandhi Jayanthi Christmas Shivarathri Good Friday Milady sheriff Onam Navami Id-ul-fither 48 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY .


50% 20% workers Interpretation: Out of the total employees more than 50% of them are unskilled workers who directly engage in the production of tiles. of the total population more than half of them are workers. POSTS NUMBER OF RESPONDANTS PERCENTAGE (%) Manager Supervisor Forman Workers 3 6 8 23 7.5 15 20 57. 50 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY .1. Different posts occupied by the employees in the organization. So.5 total 40 100 POSTS 7.50% 15% manager supervisor forman 57.

Number of year worked by the employee in the company? NUMBER OF YEARS NUMBER OF RESPONDANTS PERCENTAGE Below 8 8-16 16-24 Above 24 4 3 16 17 10 7. This indicates that labor turnover in the organization is not that high and is under control.2.5 100 42.5 Below 8 8-16 16-24 Above 24 40 Interpretation: The pie diagram indicates that more than 80% of employees are with long term service.5 40 42. 51 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY .5 total 40 Experience 10 7.

52 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY . Have you received any special incentive till now? INCENTIVES NUMBER OF RESPONDANTS PERCENTAGE (%) Yes No 18 22 45 55 Total 40 100 INCENTIVES 45% 55% yes no Interpretation: Out of the total employees in the organization 45% of them says or agrees that they had received incentive.3. while others contradicts to the statement and says „no‟ to the question.

Are you satisfied with the present salary? SATISFIED NUMBER OF RESPONDANTS PERCENTAGE (%) Yes No 22 18 55 45 Total 40 100 Yes No 45% 55% Interpretation: The diagram indicates that almost half of the employees are satisfied with the salary and while others are not satisfied with the salary given.4. 53 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY . So management has to consider these factors well.

How do you rate the promotional policy adopted in the organization? RATING NUMBER OF RESPONDANTS PERCENTAGE (%) Excellent Good Average Poor 02 14 18 06 05 35 45 15 Total 40 100 Promotional Policy 15% 5% Excellent 35% Good Average Poor 45% Interpretation: From the diagram it‟s clear that as a whole. 54 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY . Management should adopt such policies so that these 15% employees also show a positive sign.5. promotional policies are satisfactory since only 15% are not at all happy with the promotional efforts.

6. Dissatisfaction level is comparatively lower. Are you satisfied with the terms and conditions of the job? RATING NUMBER OF RESPONDANTS PERCENTAGE (%) Not at all Up to a level Fully 06 24 10 15 60 25 total 40 100 Terms & Conditions 15% 25% not at all up to a level fully 60% Interpretation: The diagram shows that employees are more or less satisfied with the terms and conditions of the job. 25% is fully satisfied which is a good sign. 55 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY .

56 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY . Here the chance of formation of informal organization is limited. So the company is not following an autocratic type of structure.50% 15% 12. What is your opinion about relationship with management? RATING NUMBER OF RESPONDANTS PERCENTAGE (%) Friendly Moderate Strict No opinion 06 28 05 01 15 70 12.50% friendly moderate strict no opinion 70% Interpretation: 70% of the employees say that there is moderate relationship between employees and management.5 total 40 100 Rating 2.7.5 2.

5 total 40 Motivating Factor 100 37.5 15 47.8.50% monitory non monitory both 15% Interpretation: Since more than 50% of employees are unskilled workers. they can be primarily motivated with monitory incentives. From the diagram it is clear that employees give priority to the mixture of monitory and non monitory factors.50% 47. 57 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY . According to you which is the best motivating factor? RATING NUMBER OF RESPONDANTS PERCENTAGE (%) Monitory Non monitory Both 15 06 19 37.

50% 52.5 total 40 100 47.50% Yes No Interpretation: From the diagram response is 47. Company mainly provides fringe benefits to skilled and office staffs rather than to the semi skilled workers. 58 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY .9.5 52.5% says „yes‟ and rest stays with „no‟. Have you received any fringe benefits from the company? NUMBER OF RESPONDANTS PERCENTAGE (%) Yes No 19 21 47.

59 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY . Are your grievances fully satisfied by the company? RATING NUMBER OF RESPONDANTS PERCENTAGE (%) Not at all Up to a level Fully 32 08 80 20 total 40 100 20% not at all up to a level fully 80% Interpretation: Since the relationship between management and employees are good their grievances are also satisfied to an extent. No one in the company is fully disappointed with the company.10.

60 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY . How do you rate the safety and security measures adopted in the organization? RATING NUMBER OF RESPONDANTS PERCENTAGE (%) Excellent Good Average Poor 10 18 10 02 25 45 25 05 total 40 100 Safety measures excellent good average poor Interpretation From the survey conducted it is clear that the company gives much importance for the safety and security measures and 70% of the population is very much happy with the companies policies and only 5% of them is dissatisfied.11.

gratuity etc. from the graph it‟s clear that there is a mixed response from the part of employers. Are you satisfied with the retirement schemes of the company? RATING NUMBER OF RESPONDANT S PERCENTAGE (%) Highly satisfied Satisfied Dissatisfied 12 22 06 30 55 15 total 40 100 Retirement schemes 15% 30% highly satisfied satisfied dissatisfied 55% Interpretation: The company provides almost all retirement benefits provided by similar companies like provident fund.12. 61 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY .

13. Are you active in trade union activities? R ATING NUMBER OF RESPONDANT S PERCENTAGE (%) Active Passive Neutral 14 08 18 35 20 45 total 40 100 Trade union participation 35% 45% active passive nuetral 20% Interpretation: From the graph it is clear that participation of employees towards trade union activity is neutral. 62 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY . but it may not be so accurate as sample taken is small and employees may not reveal the truth.

What is your opinion about canteen facility? RATING NUMBER OF RESPONDANTS PERCENTAGE (%) Excellent Good Average Poor 07 14 19 17.14.00% poor Interpretation: It is an area where management has to keep their eyes open as majority of employees are not happy with the canteen. 63 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY .5 35 47.00% 18% 100 excellent 47.5 total 40 canteen facility 0. So they should try to take steps to improve the conditions.50% good average 35.

5 32. What is your opinion about sanitary facilities? RATING NUMBER OF RESPONDANTS PERCENTAGE (%) Excellent Good Average Poor 06 21 13 15 52.50% Interpretation: This is another area where management has to look up on. 64 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY . as employee satisfaction is a key area for the success of an organisation.15.5 total 40 100 Sanitary facilities 15% 32.50% excellent good average poor 52.


Opportunities. 66 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY . SWOT analysis is a strategic planning method used to evaluate the Strengths.SWOT ANALYSIS Identification of SWOTs is essential because subsequent steps in the process of planning for achievement of the selected objective may be derived from the SWOTs.  Conventional practice of fixing clay is used.  Better superior-subordinate relation.  Less focus on marketing activities. and Threats involved in a project or in a business venture.  Ability to meet huge requirements any point of time. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective.  Focus on producing high quality tiles. WEAKNESS:  Accounting methods are not scientific. STRENGTH  An industry with one thirty years of experience and highly experienced management.  Transportation totally depends on private vehicles.  Wide range of products. Weaknesses.  Cost of tiles is little high as compared to other states.

67 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY .  Try new technologies. THREATS:  Problem of absenteeism.  Strikes lockouts effect the continuity of production process and there by overall productivity of firm.OPPORTUNITIES:  Go out for innovation.  Clay is not available readily  Firewood and other fuel used for burning become costly and its availability is limited.  Opportunities for diversification of product.  Global warming issue is also becoming a big advantage for clay tile industry.


 Firm should concentrate on adding diversity to the product and then only it can with stand in the market.  Since it is an organization with more than 100 years experience. so try to increase the production.  Productivity has increased in a slow rate. firewood etc is great threat to the company.  Shortage of raw materials.  Better salary should be given to employees so as to gain their confidence.  Product of CTC is of high quality. 69 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY . price of CTC is lower.  Employees are satisfied with the terms & conditions of the job as well as with the management. SUGGESTIONS  Demand for the product is high but the availability is low.  Find out an alternative source of energy for production.  Reduce cost of production by using modern technologies  Step should be taken to improve canteen and sanitary facilities.FINDINGS  CTC concentrates on production of tiles. it enjoys high degree of goodwill.  Company should increase promotional efforts.  Less concentration on marketing of products.  Compare to other firms.


management of CTC should make past emphasis and work effectively to supplement formal structures to tackle issues like product launching and cost reduction. World is changing and modernization will have to be incorporated in every phase of working of the company and ways will have to be found to cope with competition and overcome the barriers of innovation. To conclude. and architectural tastes around the world. 71 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY .CONCLUSION Calicut Tile Company. Kerala‟s first tile company has really created revolution in this field. climate. The QUEEN BRAND terracotta products developed by CTC which really set the standards in the industry are widely acceptable to different culture.


com : Mammoria 73 TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY . Vinodh H R management Company data’s Website : Marketing Management : Philip Kotler Marketing Management : www.

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