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Chairmans Note

The mobile market is moving from a device battle to a platform battle. According to my opinion consumers wont just pick a phone. They will be selecting a platform that ensures better connectivity, reliability, and simplicity.

Considering the ever increasing commercial activities in our country, where better connectivity can be the key to success; desires to make the communication process more simple, reliable and affordable. A smart technology accompanied by outstanding sales support will often make your life simple and easy.
As a group we have always adopted a customer friendly policy built on Quick Service and Rapid Response Systems as well as a judicious mix of technological perfection with Cost and Quality. We would continue to invest into the latest in Technology and Innovations and continue to serve our esteemed customers with pride.

Our Guiding lines

Our Vision
Achieve Quality in everything we do, Attain perfection in every product we launch

Our Mission
To become a global player with a range of brands and products that would be known for their Quality and Service.

How we began
A broad brand width

Established in 2011, the Bangla China Telecom will be a name to reckon with through its diverse products range from Consumer Electronics and a Retail Chain that meets every need.

Team driven
Rapid expansion

Led by a professional leadership and assisted by a dedicated team of talented employees, an extensive dealer and distributor network.

Our Service
BCT has its own 9 Service Centers. BCT has more than 50 service collection points

Dealer Points 64
Retailer Points- 5000+

Who we are

Bangla China Telecom is a venture from Middle East and Bangladesh cooperation

Financial strength:

Sl. No. 1 2 3 Working Capital Fixed Assets Yearly Turnover

Item

US$

Bangladesh Market
Price Range (Tk.) 1,000 1,250 1,250 1,550 Market Share in Quantity (%) 10% 15% 40%

Segments Ultra Basic Basic Low Multimedia

Features Duel SIM, Color Display, FM, Torch Duel SIM, Color Display, FM, MP3, MP4 Playing, Torch, MMC

Duel SIM, Color Display, VGA Camera, FM, MP3, MP4 Playing, 1,550 1,950 Bluetooth, MMC Duel SIM, Color Display, Mega Pixel Camera, FM, MP3, MP4 Recording & Playing, Bluetooth, MMC QWERTY, Touch Screen, WiFi & Others 1,950 3,500 3,500 and Above

High Multimedia

20%

Fashion

15%

Market Leaders
Present and Future Leaders(projected)
Company SB Tel Enterprise Bangla China Telecom Brand Symphony SFONE
Saturday, March 10, 2012 Sunday, March 10, 2013

Sale (units) 450,000 0

Share (%) 32% 0%

Sale (units) Share (%) 550,000 32% 350,000 20%

Quartel Infotech Ltd.


Smart Telecom Reach Distribution Ltd. Niloy Telecom Integra Communication Bright Distribution Ltd. Maple International Ltd. Other Warrantied International Brands GRAY TOTAL

Maximus
Smart & JXD Micromax My Phone Sprint Green Itel & CellOne

110,000
65,000 40,000 35,000 30,000 15,000 8,000 200,000 300,000 150,000 1,403,000

8%
5% 3% 2% 2% 1% 1% 14% 21% 11% 100%

100,000
50,000 20,000 25,000 15,000 20,000 15,000 175,000 250,000 150,000 1,720,000

6%
3% 1% 1% 1% 1% 1% 10% 15% 9% 100%

Nokia, Samsung, LG, Sony Ericsson, Motorolla etc.

Monthly Sales

MEDIA PLAN
Print Advertisements Television presence Aggressive presence on Radio Visibility through Ground events
Prothom Alo Daily Star NewAge Observer Bangladesh protidin ATN Bangla ATN News Somoy News Channel I BTV

UNIVERSITY EVENTS COMMUNITY EVENTS MUSICALS BENGALI GETTOGETHER SOCIAL AWARNESS EVENTS NATIONAL COMPETITION

Radio Furti Radio Today

CUSTOMER PROFILE
Sex/Age /Income Male & female 18 to 55 BDT 5000-50000

CONCEPT ROUTE & CREATIVE RATIONALE

CONCEPT ROUTE & CREATIVE RATIONALE

What we set out for

- A brand that would be owned by the customer - A set of phones that would grab the bottom half of the market - A positioning that a NOKIA wouldnt come down or a new brand would come up to.
What the blue print said A mindshare grab of the customer segment Leveraging on the existing image in the market Start with the Bangladeshi segment which would SFONE customers Create a customer friendly equity while brushing shoulders with the best.