The Meru Cabs service is a licensed metered taxi operation and is governed by the fares prescribed by the Department

of Transport for your city. The digital tamper proof meter on board and the printed receipt that we give ensures that the passenger pays strictly in line with the prescribed fare structure and no more!

Digital tamper proof meter in a Meru cab

Fares (Select a city)
Mumbai

Day Time
5:00 am to mid-night

Night Time
Mid-night to 5:00 am

First KM Rate after 1st KM Waiting Charges

Rs 22 Rs 15 / Km Rs 0.50 / min

Rs 27.5 Rs 18.75 / Km Rs 0.62 / min

*Note : The night time fare is 25% extra over the day time fare. For a journey starting in the 'day time' and finishing in the 'night time' will be charged accordingly for the distance covered during the respective fare types.

Meru Cabs was one of the first companies to launch metered "Radio cabs" in India under its brand "Meru." First launched in Mumbai in April 2007, Meru Cabs has grown exponentially terms of fleet size and geographical presence. Customers benefit from a relaxed commute in a well equipped, airconditioned cab, which is readily available 24/7. The printed receipt at the end of the ride assures the customer of tamper proof billing. Headquartered in Mumbai, Meru Cab Company provides a radio taxi service in the four key metros of India - Mumbai, Delhi, Hyderabad and Bangalore. Meru Cabs delivers a reliable taxi service by concentrating on each touch point with its customers and devising systems, processes or technologies that will deliver a reliable interface. Meru Cabs uses GPS/GPRS enabled technology in all of the cabs to ensure complete passenger safety. Each Meru cab is owned & maintained by Meru Cab Company Private Limited. The name "Meru" is derived from the symbolic mountain of the gods, an icon of unshakeable reliability and character - a core value which lies at the heart of Meru's promise to its customers.

Meru - A spectacular growth story
Meru Cabs has grown consistently in its 3 year history in terms of the fleet, people revenues and popularity.   Meru Cabs launched in Mumbai with 45 cabs in 2007; expanded to three other cities in 2008 (Delhi, Hyderabad & Bangalore) Scaled to a fleet of 5,000+ cabs in three years, across Mumbai (1800), Delhi (1200), Hyderabad (800) and Bangalore (1200) o o o o     The 3rd largest "Radio Taxi" company in the world The largest operator in each of the cities where it operates More than 20,000 trips per day Serves more than 1 million passengers a month

Most preferred choice of commuters in all cities. 90% customer satisfaction in 3rd party audit One of the few transportation companies in the world to deploy an Oracle ERP, Siebel CRM and an Aspect IVR The only taxi operator in India to partner with the airports at Mumbai, Delhi, Hyderabad & Bangalore The only company in India to have won the 'Best IT User Awards' by NASSCOM CNBC TV18 in 2008, 2009 & 2010

Benefits to Society
We at Meru Cabs believe that business enterprise is never complete if it does not make a contribution beyond building a good business. Our constant endeavour will be to raise the standards for everyone who comes into contact with Meru Cabs. For those who drive our vehicles, we provide an opportunity to be part of a modern fleet that places the highest premium on vehicle uptime and vehicle quality. Our fleet engineers work 24/7 to ensure that our chauffeurs have the minimum disruption by way of vehicles not being serviceable. Our backend technology, comparable to the best in the world, ensures that we connect customers to our

cabs better than anyone else does, ensuring steady business for our chauffeurs. Accident insurance, medical insurance, also allows them to have a safety net to provide security in the event of an untoward incident. Our concern for our chauffeurs is to ensure that by making them earn a respectable livelihood, with good economics, we would be able to make their personal lives better. For those who avail our service, Meru Cabs offers a cab service that emulates the best taxi service norms across the world. We try our best to ensure availability; our onboard technology ensures that a customer pays a fair fare with a printed receipt for each transaction. We try to ensure that your need for commuting is met every time you need to commute and in as hassle free a manner as possible. Our cabs use environment friendly fuel. This is especially true in cities where CNG is easily available.

Meru Training Academy
We believe that the critical difference between an ordinary taxi service and a Meru Cabs service lies in the investment that we make into training our chauffeurs. Our stringent conditions for engaging a chauffeur include address verification, complete medical check up, testing of driving skills, ability to manage the on board technology on our vehicles, familiarity with your city and all the mandatory licensing criteria. And if a potential chauffeur meets these requirements, we put them through an intensive 5-day training program where we impart knowledge on customer service, hygiene, safe driving habits and how to handle an emergency.

Meru Cab Company Private Limited operates its fleet of modern, air-conditioned, GPS enabled vehicles under the brand name, Meru. Meru is rooted in our Indian culture. The Hindu and Jain mythology refer to Mount Meru as the center of the universe, the abode of Lord Brahma and a pantheon of gods and goddesses. There are many temples in India and abroad, including the famous Angkor Vat in Cambodia, that have been built as symbolic representations of Mount Meru. According to the ancient texts, Meru Mountain was the epicenter of the Earth and when the churning of the oceans (Sagar Manthan) took place, Mount Meru was able to withstand all the resulting turbulence. Meru, the brand is today a symbol of our commitment to unshakeable reliability- the heart of our promise to our customers. It is this promise of reliability that drives us at Meru Cabs to endeavour to provide the most efficient services every time to our customers. We try to make every trip a perfect experience for our customers. If, for any reason we fall below your expectation, or you believe that we could do better, please do let us know. Call us at 44224422 or drop an e-mail to feedback@merucabs.com Meru- unconditional reliability, always.

At Meru Cabs, we strive deliver on our core promise of 'unshakable reliability' by devising systems, processes or technologies that will set a reliable interface for our customers. Every Meru Cab come with the following features:    Modern, brand-new, air-conditioned comfortable cabs Usage of clean green fuel - resulting in a cleaner environment and reduced pollution Round the clock availability of cabs backed by a location tracking GPS - based dispatch technology and a 24x7 Customer Service Center. This means a quicker pickup and faster response time to your call for a cab       Tamper-proof digital cab meters, integrated with the GPS-system to ensure every fare is tracked, thereby ruling out any possibility of over charging by the chauffeur A printed receipt for every fare, providing details of distance traveled and total amount payable Thoroughly trained chauffeurs in a smart Meru uniform, fluent in English and Hindi Ability to track the location of the cab 'real-time' through the GPS technology - provides security in case of an emergency Routine spot checks by our patrol vans to ensure highest standards of service Preferred taxi service at airports in Mumbai, Delhi, Hyderabad and Bengaluru

In 2006, India Value Fund (IVF), a premier private equity fund, managing a corpus of over US $ 1.4 Billion took an equity stake in the Company, with a view to creating one of the finest passenger transportation businesses in the country. Over the years IVF has made investments into retailing, healthcare, media and entertainment, specialized engineering and financial services sectors and redefined industry benchmarks in each investment. For more information on IVF, please log on to www.ivfa.com.

Meru Cabs is now the largest radio cab service in India and aims to provide world class taxi services in every city that it enters. We will always try to be the hallmark for reliable, high quality service in every city that it operates in. Here are the bright minds behind our uninhibited growth story:

Mr. Neeraj Gupta
Managing Director
A first generation entrepreneur, Mr. Neeraj Gupta has teamed up with India Value Fund to create the finest radio taxi service in India under the Meru brand name. Under his guidance, now, Meru has become a synonym to radio taxi. His entrepreneur skills have made Meru, a single largest radio cab service in India with fleet size more than 3500 cabs. During his journey with Meru Cabs, Mr. Neeraj Gupta was felicitated with,

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Entrepreneur of the Year Award by the Bombay Management Association (BMA) for his significant contribution in the Public Transportation and to provide high quality innovative transportation service. Udyog Rattan Award by the Institute of Economic Studies (IES). Excellence Award to his company given by Institute of Economic Studies (IES) Award from All India Passengers Association - Largest & Best Taxi Company in the Country. Best Entrepreneur of the Year Award from All India Passengers Association Best IT User Award to Meru Cab Company Pvt. Ltd. - Nasscom Mr. Gupta, prior to this venture, set up Mumbai's largest fleet service business, catering to the needs of some of the finest names in the media and outsourced services business.

Mr. Rajesh Puri
Chief Executive Officer
Mr. Rajesh Puri is the CEO of Meru Cab Company. Prior to Meru Cabs, Rajesh was the President Operations at Tata Teleservices Maharashtra Ltd. After completion of his mechanical engineering, he post graduated in management from S P Jain Institute of Management, Mumbai. He has a wealth of experience across sales, marketing, operations and distribution. Over the last 22 years, he has worked with some of India's finest blue chip companies across industries. Post his initial years at ONGC in oil exploration; he has led growth efforts at Godrej GE, Whirpool, Electrolux & Airtel. In each of his endeavors he has led his brands from start-up to unassailable leadership.

Mr. Parthasarathi Ghosh
Chief Financial Officer
Mr. Parthasarathi Ghosh is a seasoned Finance and Accounting professional, having more than 15 years experience in accounting, financial and commercial roles. His last assignment prior to joining Meru Cabs was as Vice President - Finance for Canara HSBC Oriental Bank of Commerce Life Insurance Company, responsible for providing leadership to the finance team and managing financial risk for the JV. Prior to this, he has held key roles in the finance and accounting teams at Aviva Life Insurance, Reckitt Benckiser, and ITC. He is a qualified Chartered Accountant.

Mr. Nilesh Sangoi
Chief Technology Officer
Mr. Nilesh Sangoi brings with him 16 years of experience in setting up and managing various aspects of Information Technology for large Corporates. In his last assignment, he worked as Asst. Vice President IT at Star TV's India operations. In over a decade long stint, he helped build the technology platform from scratch and provide technology support in the rapid growth phase of the organization. He is a Certified Information Systems Auditor (CISA) and Certified Information Security Manager (CISM) from ISACA, USA.

Mr. Gavin D'abreo
Executive Vice President - Operations, Sales & Marketing
Mr. Gavin D'abreo started in advertising with FCB Ulka and then moved to marketing, product management & sales. He has had stints with Tata Teleservices, Sterling Resorts, Nerolac Paints, & was last with Saregama India. He enjoys start up environments, setting processes / systems and of course brand marketing & sales in the service industry. He post graduated in management in 1991.

Mr. Ronald Rosario
Executive Vice President - New Business Initiatives
Mr. Ronald Rosario is an Automobile Engineer and MBA in Marketing, with a varied function experience. His last assignment was heading Sales & Operations with Shell, the global Oil major, where he has also spearheaded startup of Project functions. His earlier assignments include stints with RIL Industries as Western Region Head during business setup phase. In BPCL he had contributed to various functions such as Operations, Engineering Projects, Supply, Distribution and Sales for over 12 years. A small stint in Rallis India a TATA company is where he started his career. He has more than 18 years of work experience with setting up Project teams and Operational teams to deliver results.

Mr. Ashutosh Vaidya
Associate Vice President - Facilitation
Graduate in Commerce and Marketing Management from Xaviers College, Mr. Ashutosh Vaidya has 27 Years of experience in the Car Rental business. He has worked for Konduskar and Suss Travels. Besides this, he has also handled 'Apna Utsav', Festival of France on behalf of Govt. of Maharashtra as well as the Jet Airway's Cabin and Cockpit Crew Transport.

Mr. Dileep Kaul
Vice President - Fleet Management
Dileep is a Mechanical Engineer and a post graduate from Symbiosis. Started his career with LML in services, he then moved on the Mahindra and Mahindra as the Zonal Head for services. He has had stints with Tata Motors, Leaseplan, Avis and OTE at Oman. His core skills lie in After Sales and Customer Service apart from Operations. He has a rich experience in the automotive sector of more than 22 years.

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July 15, 2010 7:05 PM

Meru

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Meru Cabs to expand operation in overseas market next year
26 dec 2010: MUMBAI: Having achieved close to 50 per cent market share in India, radio cab service provider Meru Cabs , now plans to expand its operation in the overseas market next year. "Meru has good demand in the Indian market. Presently, we have close to about 50 per cent share in the domestic market. Now onwards, we want to expand our operation in the overseas market next year," Meru Cabs' Chief Executive Officer Rajesh Puri said. "We will start operation at least two countries in the Asian market next year," he said. Puri, however, did not reveal the country name. The country's largest radio cab service provider plans to ramp-up its operations by adding 2,500 cars and hiring an equal number of drivers by December 2011 to cater to increased consumer demand. "Presently, we have 5,000 cars and plan to deploy another 2,500 cabs by December 2011 to cater to the consumer demand," Puri said. Meru plans to invest Rs 200 crore for procuring and deploying 2,500 cabs. "Rs 200 crore investment will go into procuring and deploying 2,500 cabs," he said. "Currently we have 5,000 drivers across four cities. We plan to recruit additional 2,500 drivers by December 2011," he said. The company receives around 50,000 requests for cab bookings in a single day across Mumbai, Delhi , Bangalore and Hyderabad . "We receive around 15 lakh requests for cabs in every month," he said, adding "during peak hours, the company found itself rejecting nearly 40 per cent requests, prompting it to hire additional drivers."
th

Meru cabs
No longer does one have to argue about fare or even be sceptical about safety as the feature 'panic button' that is installed in every car enables the driver to connect to the control centre in case of an emergency. There is a first aid kit also in all vehicles just in case! People who inadvertently leave behind items can get them back through the 'Lost and Found' tracking system in place. It is easy as the customer has to call and inform the car number, date and time of travel which would be available on the printed fare receipt. Mobile Communication Terminal There is a Mobile Communication Terminal (MCT) in each car which has a built-in GPS receiver, LCD display screen and GPRS connectivity, helps the driver to communicate with the control room. Meru's datacenter hosts a set of communication servers, application servers and database servers which are in constant touch with each car through GPRS. The latitude and longitude information is plotted on GIS map for real time tracking. Better business sense and quality service The GPS will monitor where the cab was, at what time, how many fares were picked up, when the cab went off duty, and how much money the driver made. Customers have a hassle-free safe drop. The management is happy so are the customers. Great technological combination with many practical applications is a boon to one and all. Technology increases profits, improves safety and delivers better service for customers. Meru cab, which was launched in April 2007, has won the NASSCOM-CNBC IT User Award in the Travel segment in recognition of the proactive and holistic approach to IT adoption. Meru cab has opened the way and provided a new leash of life to customers with GPS-enabled taxis. Meru has over 1,600 cabs across Mumbai, Bangalore, Hyderabad and Delhi. Benefits to the customer
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Modern airconditioned luxury cars Quicker pick up and faster response 24X7 customer service centre Usage of clean and green fuel Tamper-proof meters, integrated with the GPS-system to ensure every fare is tracked, there by ruling out any possibility of over charging by the driver Ability to track the location of the car in 'real time' through the GPS technology provides security in case of an emergency Emergency security features installed in the taxi for complete safety, including display of Customer Service numbers inside each car.

The Success Story of Meru Cabs – Case Study For Entrepreneurs

There are lot of startups who start their journey with lot of enthusiasm, however over the period of time they lose the momentum due to competition or lesser consumer acceptance, wafer thin margins etc. However MERU cabs is a one great story from which one can learn a lot of things. As mentioned in management books one should offer a product/ service which fulfils consumer need or at least makes him feel that his need is fulfilled. So what is the problem that MERU has addressed?

Problem Statement
Whenever one has to travel by private transport, one is at mercy of taxi/auto drivers. One has to make several attempts to get the taxi/auto to the desired destination. If you are travelling for a longer distance, god help you. What MERU has done is,they gave the consumer the sense of reliability that they will get a cab to any destination within the city. I feel it’s a BIG positive factor, i.e. of trust.

Technology
Whenever we talk about MERU cabs, we talk about their technology, GPS, call center for order booking etc. Yes technology has played a vital role in MERU’s success; however there are many important factors that have helped MERU to be successful. I feel technology can enable businesses however mere good technology won’t lead to a successful business. Let’s look at what are the other factors

The Economical Factor
I was traveling by MERU cab and was chatting to driver named Mishraji. Mishraji told me that MERU cab is 60% costlier than normal taxis. However the people still prefer MERU, due to its punctuality, readiness to go to any corner of the city and overall customer service.

Though I feel 60% is too high. According to me MERU is 5 to 10% costlier than normal taxis So the consumer will pay you premium, provided you make him feel that he is getting value for money

Compensation
Every company feels that they are paying the best to their employees and every employee feels that he is underpaid. However in case of MERU, the employee pays the company and both are happy. I will explain briefly the MERU model MERU hires the driver with certain driving experience and train him on soft skills.         A contract is signed between MERU and the driver. MERU buys the car and gives it to the driver The fuel cost has to be borne by the driver The maintenance of the car is taken care by MERU MERU helps the drivers by providing the booking to drivers through their call centers The driver is free to take fares if he doesn’t get the fare from the call center In return the driver provides Rs. 800 per day to MERU Whatever the driver earns above these 800 rupees is his own income.

Now MERU has enabled the employees to earn what they want to earn and they have not only given them employment but a business Provide employees the opportunity to earn to their potential. (May be through Performance Linked Incentives or any other innovative way that fits your business)

The Employee Trust
While talking to Mishraji, he told me that the company CEO MR. Gupta is a great person and he is happy to work for a person like him. When I asked him about the competition, he said, in Mumbai nobody comes close to MERU. As per him Easy Cabs tried to replicate the MERU’s business model, however they are not very successful. He told that Easy Cabs have 400 cabs, whereas MERU has close to 1700 cabs. Easy Cabs drivers have to pay 900 rupees to Easy Cabs and also bear the cost of fuel as well as maintenance of the vehicles. Whereas in MERU the driver have to pay 800 rupees and the company bears the cost of maintenance. This shows how much Mishraji believed in his company. The point which I am trying to drive here is that the employee should believe in the management & the company for it to succeed, i.e. walk the talk.

So if one gets these things right for a business, it can lead to a successful business. Well it’s easy to say but it’s difficult to implement and that’s why all the startups are not successful the way MERU is. What’s your opinion?

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