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Advertisers all over the world have developed their own forms of advertising techniques to make their product to survive in the commercialized market. Their way of advertising is determined by the product they produce. Most of the consumer product manufacturers are targeting children and youngsters to sell their products. Since this segment is over loaded with a large number of products & services, advertisers are wooing their targeted audience by using their own appeals, including sex appeals, which is often amusing to the targeted segment, but objectionable to the other segment, such as elders (parents & others) who regularly teach values, morals & ethics to the younger generations. India is a conservative society backed by deep rooted cultural mores. Unlike in the west, sex appeals are still a stigma and are objected to by the elderly people and the family oriented sections of the society. However, advertisers, in a desperation to gain Top of the Mind (ToM) space of the customers for their products/services, go all out to create advertisements that can attract their targeted audience. Hence, some of the manufacturers reach their consumer by advertising their product with objectionable content. Here children and youngsters feel that they are heroes and heroines of their liked advertisements or movies. They always tend to do what they like very much and they create their own world in their mind to act as a hero or heroine role. So, these objectionable advertisements quickly attract them to know the new things, which was unknown or not familiar to them. Most of the objectionable content advertisements are based on the following: Expressing Sexual content Impressing their Opponent sex Making children to have confidence in the advertising product and not in them. Using Vulgarity and promoting their products/services. Having the product gives super-natural power etc. The other persons who are always trying to avoid this objectionable content advertisement are parents of the children and youngsters. In some cases, the negligence of the parents are also causing heavy damages in their mind and behavior. Whoever the viewer, they are all facing the same problem of changes in the behavior and attitude. The advertisements make the viewers to spend their savings lavishly on purchases without any need. These aspectshave strongly influenced the researcher and motivated the researcher to initiate this study.


The main objective of the study is To know the perception about objectionable content in advertisements and to know about the Effect of objectionable advertisements on the attitude of viewers. . The researcher has adopted an Explorative &descriptive approach for studying the attitude of the respondents. A simple explorative research design is used when data are collected to describe persons, organizations, settings, or phenomena. The findings are then described in a systematic order. Sample design refers to the technique or the procedure the research would adopt in selecting item for the sample. Probabilistic sampling design has been used to conduct the research. The study contains a sample size of 200 viewers of Advertisement in Bangalore City. Simple random sampling is adopted as sampling technique. The data was collected from the both primary and secondary sources.

Tools Used For Data Analysis Percentage Analysis Chi-square Test

The study results can be applied to Indian advertisements and can also be used as a role model for the other researchers who are having the same research wave length. This study may also provide the guidelines for the public as how to avoid and deals with the culture disaster associated with the objectionable advertisements. This study may provide the basis for the future research as it is a case study on the perception of the public on objectionable advertisements so it can be used for the further study in the Indian advertisements by conducting a survey. In addition to that, the current research study will further helps to finds the possible ways and proactive tools to mitigate the impacts of objectionable advertisements.. Another dimension regarding future work may involve the risk associated with objectionable advertisements. The future study may be also held on tracking and traceability of identifying the objectionable advertisements and its effects. It is a fact that if the cultural and behavioural problems arise from the objectionable advertisements, it definitely affects the attitude of Individuals, children and society.