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Try a new social network to land that job

Mumbai: Generation Y, or those born between 1980 and 2000 and for whom social media is a way of life, have emerged as prime targets for the growing trend of social recruitment. It is estimated that social recruiting (hiring through social networks) accounts for two per cent of all hiring in the country and is expected to touch 20 per cent in the future. Professional networking sites like LinkedIn, Monster.coms social recruiting app BeKnown and new networking portals like BraveNewTalent, among others, are set to benefit from the same. A Ma Foi Randstad Workmonitor survey estimates that nearly 87 per cent of Indian employees use the social media to find information on an organisation's work culture, 75 per cent track movements and events of their favourite companies to be up-todate for job interviews, and 75 per cent are skeptical about joining a company, if their co-workers have given negative reviews about it. New entrants in business networking, BraveNewTalent, a platform that provides recruitment networking service to professionals by building talent communities for employers using social media, is hoping to compete with LinkedIn, the leading professional networking site with an estimated 11 million members from India. Founded by Lucian Tarnowski, the social recruiter, has created talent communities for employers like IBM, Tesco, LOreal and McAfee. In India, Tarnowski, also the CEO, has already roped in information technology majors like TCS and Infosys. Leading jobs portal Monster.com, which has 27 million registered users in India, too, launched a social recruiting tool to capture the growing interest. Sanjay Modi, managing director, (India, West Asia and Southeast Asia) believes talent recruiting from sites like Facebook and Twitter will get stronger. In an earlier interview, he said, BeKnown, a professional networking app for Facebook developed by Monster, is an attempt to address the social search needs of both job seekers and employers. Modi believes that by banking on the value of Facebook, while not as professional as LinkedIn, would bring success to them since the social network counts 800 million people as users globally. And yet, for recruiters, LinkedIn remains the most preferred social media site an equation that new portals like BraveNewTalent are hoping to change. A Jobvite survey reports that 87 per cent of the companies use LinkedIn for social recruiting (up from 78 per cent last year), more than 55 per cent use Facebook and 47 per cent use Twitter for recruitment purposes. Presently, LinkedIn earns bulk of its revenues from professional recruitment (hiring) solutions that are used by employers, it also monetises through online ad banners and email direct marketing. However, premium individual subscription memberships remains a modest revenue earner for the business networking site. On BraveNewTalent, job-seekers can register for free. The site offers premium profiles, too. Another paid service is Talent Words, where clients can build campaigns with social media marketing tools and build a community of prospective talent. The clients specify who they wish to target (universities, people in certain courses, locations) and they build a community that meets their criteria, informed Tarnowski. Tarnowski claims his platform allows employers to build online communities where they can see and engage with people who are interested in working with them, before they actually apply. Rather than the traditional model of employers going out into the market searching for talent, prospective employees interact directly with them and foster relationships with employers of their choice via BraveNewTalent, he said. Early this year, BraveNewTalent secured venture capital funding from Northzone Ventures and two experienced angels Pierce Casey and Mike Bourne, and used the capital to fund its entry into the US and Indian markets.

BraveNewTalent claims it is different from sites like LinkedIn, as here the followers are segmented by the organisations, eventually facilitating private messaging with the right candidate. It is a one-to-one network where the network belongs to the organisation than the service providers. The content can also be edited by the employers, as and when necessary, said Tarnowski. With plans to foray into the mobile segment, he said the platform is looking at partnerships with other social media companies. "Partnership opportunities in K12 education space and universities is also being worked out. Right now, our priority is not profit, but becoming scalable," he said.

Consumers in late forties and fifties choosing e-commerce for better luxury bargains
The Economic Times: December 10, 2011

Bangalore: While scrolling through quarterly sales data at Fetise.com, an online portal that retails luxury goods for men, senior marketing manager Sidharth Puri stumbled upon an interesting trend. Nearly 18% of customers buying the steeply discounted products on the site were over the age of 50; just three months ago this number was in single digits. Like Puri, other luxury goods vendors doing business online are unearthing a trend which shows the growing prominence of the older demographic in India's nascent e-commerce industry. Consumers in their late forties and fifties, it is becoming apparent, are turning to the internet lured by the combination of access to global luxury brands, bargain pricing and the convenience of shopping without stirring out of their homes. Among them is Sudhir Shah, a 55-year-old businessman from Gurgaon who is also a collector of luxury leather accessories. While earlier he would travel overseas to add brands of his choice to his collection, the best brands from around the world are just a mouse-click away for him now. "I can purchase these products online as they come with heavy discounts. I do not have to wait to own my favourite brands, too," said Shah, who logs in at least once every three days to check out the latest offerings. In the last couple of years, a large number of fashion retail websites such as Fetise, Fashionandyou, 99labels, Brandmile and Privatesales have come into being, offering discounts of up to 80% on top brands including Calvin Klein, Versace and Dolce & Gabbana. They are able to do so with products that have remained unsold at the end of the season but are still fashionable. So, there are people who have bought Versace shoes priced at Rs 24,000 for Rs 10,600 and a Dolce & Gabbana jacket originally costing Rs 45,000 for Rs 12,375. Mariane Fernandes, a 52-year-old housewife from Bangalore, said the websites are a boon for aspirational consumers such as her. Her first online purchase, inspired and assisted by her daughter, was a John Galliano handbag that she got at an 80% discount. "I am now looking for good deals on home decor for Christmas," she said. Out of India's more than 100 million internet users, about one-tenth of them are active online shoppers, according to a study by the Internet and Mobile Association of India. Although the older demographic is only now getting onto the web to buy luxury goods, they are crucial for marketers. "It is an important customer base as people in this segment have higher purchasing power" said Puri, whose Fetise.com records 300-500 transactions daily. Privatesales, a portal selling luxury products, said over 7% of its sales is coming from older customers who are influenced in their decision by a younger member in the family. "Last year this segment was not even there but now we see some regular customers who will shop for Rs 2 lakh and more every month," said Sajan Gianchandani of Privatesales. The portal has entered into an exclusive deal with European jewellery brand Victoria Casal to market its products in India, with bookings starting in third week of December.

Focus on Kolkata bus service set to go green Business Standard : December 03, 2011 Kolkata: The West Bengal government, in partnership with Essar Oil and Indian Oil, may soon run Indias first buses on coal-bed methane, a natural gas extracted from coal beds and, like other gases, considered a better alternative to petrol or diesel. We were approached by the West Bengal Pollution Control Board to discuss a proposal to source coal-bed methane gas from the Raniganj block to run State Transport Corporation buses in Kolkata, said a spokesperson from Essar Oil. We are in talks with Indian Oil to put in place a franchise agreement that will enable access to their pump facility at the bus depots to convert coal-bed methane (CBM) into compressed natural gas (CNG), which can be used to run buses. Burning gas produces far fewer emissions than coal or oil and is increasingly embraced by policymakers as a "cleaner" fuel for transportation and other uses, according to a Reuters market analyst. It is seen as a "bridging" technology until solar, wind and other advanced technologies come into use. Delhi, Mumbai Delhi and Mumbai already use CNG to run buses used for public transport. While there is a shortfall in supply of CNG in West Bengal, it has a rich deposit of CBM in the coalfields of the Durgapur-Asansol-Raniganj belt in Bardhaman district. The proposed fuel for Kolkata buses may be costlier than CNG, though the price can come down at a later stage with large-scale production. Essar Oils technical feasibility study envisages transportation of the requisite quantity of gas to Kolkata through truck-mounted cascades. According to government estimates, India has an estimated CBM resource base of 1.5 to 2 trillion cubic meters and has about 26 blocks covering 13,600 sq km. Apart from Essar, other companies in the sector are GEECL, Oil and Natural Gas Corp and Mukesh Ambani-led Reliance Industries Ltd. An official in the state transport department confirmed the proposal. About 5,000 buses run by the different transport corporations in the city will be brought under the project. If we can successfully use CBM as an alternative fuel option, pollution would certainly come down in the city and its suburbs, the official said. The conversion of CBM into CNG is a difficult process, though. Initially, it will be launched as a pilot project supplying the gas to less than 50 buses, the official added.

India has the highest smiles per capita, says Alcatel-Lucent CEO
The Hindu Business Line: November 13, 2011

Mumbai: Mr Ben J. Verwaayen, Chief Executive Officer, Alcatel-Lucent, France, lightened up the panel discussion at the at the India Economic Forum with his interesting take on India. Excerpts: Anything you say about India is about incredible numbers. If you say something positive, you have to multiply by incredible numbers. If you point to a problem, you have to multiply by incredible numbers. I have three positive things to say about India. First of all, this is the country with the highest smiles per capita. This is a very important asset. Second thing, this is a country with probably the highest capability to produce entrepreneurial spirit. Third, there is no place in the world you can go without running into somebody from India with incredible depth of knowledge. So, you have very smart people, very entrepreneurial people, who seem to be happy. Everything that happens in the world happens in India but multiplied by a big number. We have institutions from the 20th century and we have citizens in the 21 {+s} {+t} century. How do you manage the world's largest democracy at a time when people are informed 24X7 in real-time; how do you make decisions in a world that is so integrated that we elect people not on global issues but local issues. In a lighter vein, Mr Ben said, I think what worries me the most is that if we come up with a list of people who are trusted, then the least trusted people will be people like us the CEOs of large organisations, and the bankers, and the politicians, and the journalists. And that is a big constitutional problem

Innovation from india

Wood Worth
IBEF: August 04, 2011

Imli Toshi Namo, a young innovator who grew up in Nagaland, spent his time roaming around the sprawling bamboo plantations and observing the grass being harvested and processed, before it was shaped into furniture or items of handicraft. In 2006, Imli designed Arulepsa, the prototype of an integrated, precision-controlled, bamboo processing machine. Arulepsa processes five feet of highly finished bamboo per minute. That is approximately 25 times the speed of manual processing. "Even then, the finished bamboo that Arulepsa produces is far more uniform, better finished, well-planned and surfaced," according to Imli. The prototype and its improvement cost him a total of INR 300,000 (US$ 6,725). He received funding from the National Innovation Foundation (NIF) and the National Bamboo Mission (NBM). Imli says the first of the new machines should roll out by August this year. He is thinking of pricing them at INR 80,000 (US$ 1,800) each.

The Coolest Little Refrigerator For Rural India Godrej has developed a low-cost refrigeration solution, ChotuKool, to cater to rural households in India. To popularise this 7.8 kg eco-friendly refrigerator in rural India, Godrej is partnering with non-governmental organisations (NGOs) and micro-finance institutions and collaborating with self-help groups.

Mumbai's Rajesh Jain, 41, founded Novatium, a Chennai-based company that makes NetPC. The machine is based on cheap cell-phone chips and without the hard- disk drive, extensive memory and pre packaged software that add hundreds of dollars to the cost of regular PCs. Instead, NetPCs are little more than a keyboard, a screen and a couple of USB ports - and use a central network server to run software applications and store data. Novatium sells the NetPC for only US$ 155

Express Innovation Satish Deb of Bhilai in Chhattisgarh, an inspired innovator, has revived the dying treadle presses with a cheap and easy conversion kit. He has converted the slow and foot-operated treadle press into a smart screen printing press, and has a US patent for his innovation. Satish received his first patent on March 10, 1999 and now has five patents for various versions of his machine. The innovation successfully combines the technologies of screen printing with letter press machines. The cost of the Motek India Treadle press kit is about Rs 25,000 (US$ 550), against Rs 125,000 (a little more than US$ 2750), for a new offset press. Satishs kit increases the efficiency of the treadle press at least five times, and makes the press versatile. Cloud Surfing Mumbai's Rajesh Jain, 41, founded Novatium, a Chennai-based company that makes NetPC. The machine is based on cheap cell-phone chips and without the hard- disk drive, extensive memory and pre packaged software that add hundreds of dollars to the cost of regular PCs. Instead, NetPCs are little more than a keyboard, a screen and a couple of USB ports - and use a central network server to run software applications and store data. Novatium sells the NetPC for only US$ 155. A Space Odyssey Studsat, for student satellite, has been designed and built by 45 engineering students across 10 colleges in Hyderabad and Bengaluru. Studsat, the tiny satellite, carries a complementary metal oxide semiconductor (CMOS) camera and four small solar panels mounted for power supply. the New Life of Pi The well-designed Pi is a pretty smart reader. Sleek and handy, the device fits into the palm of your hand and holds more pageturners than the average bookshop.

Doing business in india


over the past decade the Indian Economy has witnessed a paradigm shift and is on a robust growth trajectory. The Indian economy today boasts of a burgeoning annual growth rate, deep capital markets and liberalised foreign direct investment (FDI) regime. India is one of the few economies to have weathered the recent global financial crisis and its gross domestic product (GDP) has been growing and will continue to grow in excess of 8 per cent per year. The country's GDP has been growing at an average rate of 8.6 per cent for the last five years. India's GDP growth projection is 8.5 per cent for FY11. Indias economy has strong fundamentals and is host to several eminent global corporate giants that are leaders in their respective fields. According to the Global Competitiveness report 2010-11, India ranks 51st among 139 countries. India ranks higher than many countries in key parameters such as market size (4th) and innovation (39th). It also has a sound financial market (17th). According to UNCTAD's World Investment Prospects Survey 2010-2012, India is the second-most attractive destination for FDI in the world. Indian markets have significant potential and offer prospects of high profitability and a favourable regulatory regime for investors.

Consolidated FDI Policy: October 2011


IBEF: October 18, 2011

It is the intent and objective of the Government of India to attract and promote foreign direct investment in order to supplement domestic capital, technology and skills, for accelerated economic growth. Foreign Direct Investment, as distinguished from portfolio investment, has the connotation of establishing a lasting interest' in an enterprise that is resident in an economy other than that of the investor. The present consolidation subsumes and supersedes all Press Notes/Press Releases/Clarifications/ Circulars issued by DIPP, which were in force as on September 30, 2011, and reflects the FDI Policy as on October 1, 2011.This Circular accordingly will take effect from October 1, 2011. Notwithstanding the rescission of earlier Press Notes/Press Releases/Clarifications/Circulars, anything done or any action taken or purported to have been done or taken under the rescinded Press Notes/Press Releases/Clarifications/Circulars prior to October 1, 2011, shall, in so far as it is not inconsistent with those Press Notes/Press Releases/Clarifications/Circulars, be deemed to have been done or taken under the corresponding provisions of this circular and shall be valid and effective.

Gujarat is the petro capital of India, contributing 34 per cent to petrochemicals and 27 per cent to the countrys chemicals and pharmaceuticals business. It has achieved the distinction of being one of the most industrially developed states. Accounting for 5 per cent of the total Indian population, Gujarat contributes 21 per cent to Indias exports and 13 per cent to its industrial production. The industrial sector had a 12.5 per cent growth in 2009. Gujarat reported a 16 per cent year-on-year growth in GDP at current prices in 2007-08. A robust financial growth and presence of diverse industry sectors with leading national and international companies makes it one of the most attractive investment destinations in the country. According to the outlook for corporate investments by the Reserve Bank of India (RBI), Gujarat ranks first in private corporate investments in the country. As per Deutsche Bank research paper on infrastructure investment scenario in India, 2007, Gujarat offers the most favourable outlook for infrastructure projects. At current prices, the Gross State Domestic Product (GSDP) of Gujarat was about US$ 73.3 billion in 2008-09. The average annual GSDP growth rate from 1999-2000 to 2008-09, was about 13.4 per cent. Gujarat was among the states that recorded very high GSDP growth rates in the last decade, compared to the other states. FDI inflows between April 2000 and May 2010 were US$ 6.6 billion

Agriculture
Last Updated: November 2011

India is the second-largest producer of food in the world and holds the potential of being the biggest on global food and agriculture canvas, according to a Corporate Catalyst India (CCI) survey. The food processing industry is one of the largest in India ranking fifth in terms of production, consumption, export and expected growth. The Indian food industry is projected to reach US$ 300 billion by 2015. Agriculture sector is vital for the nation and is the principal source of livelihood for more than 58 per cent of the population. The growth of the agriculture and allied sectors is expected to be around 5.4 per cent during 2010-11, according to the Economic Survey 2010-11. India targets to achieve 9.5 per cent average economic growth in the 12th Five Year Plan (2012-17), on back of an estimated agriculture growth rate of 4.2 per cent. The growth target for agriculture for the 12th Five Year Plan was announced by Abhijit Sen, a member of the Planning Commission. The Commission expected the growth in the Indian agriculture sector to touch 3.5 per cent during the Eleventh Five Year Plan (2007-2012), as against 2 per cent in the previous Plan Period, according to Mr Montek Singh Ahluwalia, Deputy Chairman of the Planning Commission. Production Food grain production has reached a record level of 241.6 million tonne (MT) in 2010-11. We have also achieved the highest ever production of wheat, pulses, oil seeds and cotton. Overall farm output has also achieved an impressive growth rate of 7.5 per cent during the last quarter of 2010-11 thus helping agriculture gross domestic product (GDP) to register a growth of 6.6 per cent during the year, as per Mr Sharad Pawar, Agriculture and Food Processing Industries Minister. The Planning Commission maintains a projected demand of 247 MT by 2020. According to statistics 34,178,963 tonne rice has been procured by various Government agencies as on November 4, 2011. India's sugar production could increase to 25 MT in the 2011-12 marketing season (October-September), brightening the export prospects of the sweetener, as per Mr K V Thomas, the Food Minister. Favorable weather during the growing season in major potato producing states during 2010-11 resulted in about 13 per cent increase in production, from nearly 36 MT in 2009-10 to more than 40 MT in 2010-11. Highlighting the virtues of protected cultivation to boost horticulture productivity, a Rs 30,000 crore (US$ 6.07 billion) outlay has been proposed for bringing at least 10 per cent of the horticulture crop area in India under this high tech cultivation practice in the 12th Five Year Plan (2012-2017). An area of 21 million hectares is under horticulture in India and contributes over 230 MT to the food basket of the country. Exports India is among the 15 leading exporters of agricultural products in the world. Fruits and vegetables together constitute about 92.3 per cent of the total horticultural production in the country. India is the second largest producer of fruits in the world; it is the largest producer of fruits like mango, banana, papaya, sapota, pomegranate and Aonla. About 40 per cent of the worlds mangoes and 30 per cent of the worlds bananas and papayas are produced in India. In terms of productivity of grapes, India ranks first in the world.

India is the second largest producer of vegetables and is a leader in the production of peas and okra. Besides, India occupies the second position in the production of brinjal, cabbage, cauliflower and onion and third position in potato and tomato in the world. India is Burmas fifth largest trading partner, and it exports more than 1 MT of beans annually. India is looking for ways to invest in Burmas agriculture and energy sectors. India has already begun exporting 300,000 tonnes of rice to Bangladesh on government-to-government account at Rs 20,000 (US$ 404.85) a tonne from September 2011. The exports will be from the 3,000,000 tonnes of non-basmati rice permitted by the Centre on the heels of record production in wheat and bulging buffer stocks. India's coffee exports rose by 42 per cent to record 360,540 tonnes in the 2010-11 coffee year ended September 2011, according to a report by the International Coffee Organisation (ICO). Investments The agriculture services attracted foreign direct investment (FDI) worth US$ 1.42 billion between April 2000 to August 2011, according to data released by the Department of Industrial Policy and Promotion (DIPP).

The World Bank has approved a US$ 250 million credit and loan to the West Bengal Accelerated Development of Minor Irrigation Project (ADMIP) for augmenting agricultural production of small and marginal farmers. Irrigation will continue to be critical to increasing farm production, income and rural livelihood, according to Mr Roberto Zagha, Country Director for India, the World Bank. The Bank study establishes that irrigation has a strong and significant impact on land productivity, cropping intensity and land prices Foreign investors' are showing interest in fertiliser makers such as Chambal Fertilisers, Coromandel International and Rallis among others, due to decontrol of phosphatic and complex fertiliser prices. "Good monsoons this year, has resulted in strong demand," as per Tarun Surana, Research Analyst, Sunidhi Securities Organic farming has become a promising method of agriculture and is gaining global recognition. La Via Campesina is an international farmers' organisation, having its presence in more than 70 countries. The aim of the organisation is to provide technical, financial support to local and national farmers' organisations across the world, which includes promoting agriculture activities such as organic and natural farming Karuturi Global, the city-based publicly-held floriculture major and one of the worlds largest exporter of roses which is aggressively rolling out an agriculture business venture in Ethiopia, is looking at outsourcing 20,000 hectares of farm land in the African nation to Indian farmers on a revenue-sharing basis. The company hopes to get 35 per cent of its revenues from the agriculture business in the next couple of years Pune is witnessing a new trend where farmers are approaching consumers directly with their produce. Farmers have adopted a direct-to-home model that will enable people to buy online as well as from outlets Cargill India Private Ltd, best known for its edible oil brand Nature Fresh, is planning to expand its packaged-food portfolio in the country

Government Initiatives The Union Government is setting up a National Centre for Food Technology in Haryana with a regional centre likely to be located in Hyderabad, as part of initiatives under the National Mission for Food Processing. In the Union Budget 2011-12, Mr Pranab Mukherjee, the Finance Minister made the following announcements for the agriculture sector:

Expenditure worth US$ 65.1 million to promote 60,000 pulses villages in rain fed areas for increasing crop productivity and strengthening market linkages

Proposal to spend US$ 65.1 million to promote oil palm plantation in 60,000 hectares and US$ 65.1 million for the initiative on vegetable cluster A proposal to spend US$ 86.8 million, to improve rice based cropping system in the Eastern Region

Furthermore, the Government plans to set up 15 new mega food park projects under the infrastructure development scheme with a total grant of Rs 787.50 crore (US$ 159.41 million). This is in addition to the 15 on-going projects. The Cabinet Committee on Economic Affairs (CCEA) has approved the 15 mega food projects, which will create infrastructure that would enhance the efficiency of supply chain from farm gate to retail outlets. Each project is expected to entail an investment of about Rs 100 crore (US$ 20.24 million) in common facilities and will leverage an additional investment of Rs 250 crore (US$ 50.59 million), the Government said in a statement. Each park is expected to benefit about 6,000 farmers directly and will indirectly benefit 25,000 to 30,000 farmers. Each mega food park will generate about 40,000 direct and indirect jobs, the statement further added. The banks have disbursed agriculture loans worth about Rs 446,779 crore (US$ 90.44 billion) as against the target of Rs 375,000 crore (US$ 75.91 billion) fixed by the Government for lending to Agriculture sector in 2010-11. In September 2011, bank disbursements to agriculture and allied activities went up by 7.9 per cent to Rs 433,000 crore (US$ 87.65 billion). The National Bank for Agriculture and Rural Development (Nabard) has sanctioned Rs 42.12 crore (US$ 8.53 million) to Karnataka State Warehousing Corporation to increase food grain storage capacity. The new line of credit is given to the corporation through Nabard Infrastructure Development Assistance (NIDA) for creation of 131,000 tonnes storage capacity spread over 10 districts. The Centre has approved Rs 47.21 crore (US$ 9.56 million) as subsidy for Punjab under National Food Security Mission (NFSM) for wheat and pulses to boost their output. The Ministry of Agriculture has sanctioned funds to the tune of Rs 38.39 crore (US$ 7.77 million) for wheat and Rs 8.82 crore (US$ 1.78 million) for pulses for the 2011-12, a senior official of Punjab Agriculture Department said. In order to give 20 million farmers, farming information, weather and climatic details to help them meet agricultural targets, it has been decided to cover it through SMSs and the Integrated Voice Response System (IVRS) by 2017."The SMS and IVRS mode were launched in 2009 covering 5,000 farmers. It now covers 2.8 million growers and by 2017 the method would cover 20 million," as per Mr N Chattopadhayay, Deputy Director General, India Meteorological Department (IMD). Road Ahead India is keen to forge partnerships with the Association of South-East Asian Nations (ASEAN) countries for the exchange of technology to enhance farm productivity and address the impact of climate change on agriculture. Mr Sharad Pawar, the Agriculture Minister attended a meeting of ASEAN agri ministers in Indonesia's capital, Jakarta. This was the first-ever joint meeting of the agriculture ministers of South-East Asian countries and was aimed at fostering cooperation in the vital sector. Indian scientists have joined 16 other nations - the US, the UK, France, Italy, Switzerland, Germany, Czech Republic, Norway, Israel, Turkey, Russia, China, Japan, Australia and Argentina - in the initiative. The department of biotechnology (DBT) has sanctioned about Rs 34 crore (US$ 6.88 million) for over four years to three institutes Punjab Agriculture University, ICAR and Delhi University - for the project."The project is likely to be completed in five years. But, we will crack the code within three years," as per Prof Nagendra Kumar Singh from ICAR's National Research Centre on Plant Biotechnology in New Delhi said. Agri-scientists are working on hybrid varieties of fruits like mango, grape and lemon to increase their productivity to meet the increasing demand. Indian Agriculture Research Institute (IARI) scientists are working on hybrid versions of different mango varieties The Government of Indias focus in the 12th Five Year Plan will be mechanisation of agriculture to match the growing need for higher production of food grain and to tackle labor shortages in the farm sector.

The Government has taken many policy initiatives and Missions to strengthen the farm credit delivery system for providing credit at affordable rates of interest to support the resource requirements of the agricultural sector. The emphasis of these initiatives is to provide timely and adequate credit support to farmers with particular focus on small and marginal farmers. The initiatives strive to enable and motivate the farmers to adopt modern technology and improved agricultural practices for increasing agricultural production and productivity. Exchange rate used: INR 1= US$ 0.02026 as on November 8, 2011
References: The Economic Survey 2010-11, Agricultural and Processed Food Products Export Development Authority (APEDA), The Union Budget 2011-12, Press Releases, Media Reports

Health Tourism
Last Updated: December 2011

Health tourism is a rapidly growing sector of the Indian healthcare delivery industry. The sector is increasingly gaining popularity on account of factors such as a robust pharmaceuticals industry, a growing insurance market, and development of highly advanced private and public sector healthcare delivery centres close to tourism destinations. Some of the key facts related to the sector include:

The sector is valued at around US$ 600 million currently, and is projected to reach US$ 1.1 billion in 2013 India received an estimated 150,000 medical tourists in 2010 the figure does not include travellers seeking emergency care and expatriates India attracts international patients from over 50 countries including Australia, Canada, France, Middle-East, Pakistan, Spain, Sri Lanka, UK, USA and Vietnam Good reputation of Indian doctors in the US and UK has helped develop confidence in medical services in India