Barber, B. 1983.The Logic and Limits of Trust. New Brunswick, NJ: Rutgers Univer -sity Press Blau, P.M.

(1964), Exchange and Power in Social Life. New York: John Wiley & Son s. Bocconi, Milano. Cambridge University Press, Cambridge. Campbell, D. and Fiske D. (1959), Convergent and discriminant validation by the multitrait-multimethod matrix. Psychological Bulletin, 56, 81-105. Costabile, S. (1996) La misurazione della Customer Satisfaction: nuove ipotesi s ul paradigma della conferma/disconferma, working paper n. 10, Area Marketing SDA Deutsch, M. 1973. The resolution of conflict: Constructive and destructive proce sses. New Haven, CN: Yale University Press. Ganesan, S. (1994), Determinants of Long-Term Orientation in Buyer-Seller Relati onships, Journal of Marketing, 58 (April), 1-19. Geyskens, I., Steenkamp, J., Scheer, L. and Kumar, N. (1996). The Effects of Tru st and Interdependence on Relationship Commitment: A Trans-Atlantic Study. Inter national Journal of Research in Marketing, 13 (4), 303-17. Heffernan, T., ONeill, G., Travaglione, T., and Droulers, M. (2008). Relationshi p marketing: The impact of emotional intelligence and trust on bank performance. International Journal of Bank Marketing 26, 183 199. Luhmann, N. (1979), Trust and Power, Wiley, Chichester. Mohr, J. and Spekman, R. (1994), Characteristics of partneship success: Partners hip attributes, communication behaviour, and conflict resolution techniques, Str ategic Management Journal, 15 135-152. Moorman, C., Deshpandé, R., and Zaltman, G. (1993), Factors Affecting Trust in Mar ket Relationships, Journal of Marketing, 57 (January), 81-101. Morgan, R. and Hunt S. (1994), 'The Commitment-Trust Theory of Relationship Mark eting, Journal of Marketing, 58 (July), 20-38. Naef, M., Schupp, J. (2009), Measuring Trust: Experiments and Surveys in Contras t and Combination, 44p. Nicholson, C., Compeau , L. and Sethi , R.(2001), The role of interpersonal liki ng in building trust in longterm channel relationships, Academy of Marketing Sci ence Journal, 29(1), 3 15. Nunnaly, J. (1978). Psychometric theory. New York: McGraw-Hill. Paulssen, M. Measurement and scaling [PowerPoint slides]. Retrieved from http:// Raimondo, M., The measurement of trust in marketing studies: A review of models and methodologies. Retrived from on 10.22.2012 Rotter, J. B. (1967). A new scale for the measurement of interpersonal trust. Jo urnal of Personality, 35, 651-665. Sako, M. (1992), Price, Quality, And Trust: Inter-Firm Relations in Britain and Japan, Zaheer A., McEvily B., Perrone V. (1998), Does Trust Matter? Exploring the Effec ts of Interorganizational and Interpersonal Trust on Performance, Organization S cience, Vol. 9, n.2.