Book before 11 Jan 2013 to receive our early bird discount

9th Annual Forum

Leading with Internal Communication: A Company-Wide Initiative
One day connected forum with post-forum workshops
13-14 February 2013, Rydges Melbourne
We Listened: $995 plus gst to attend

Innovative tools - Collaborative social technologies - Internal crowdsourcing

ó ó ó ó

Tackling new internal communication challenges Dealing with resistance during changes and crisis Utilising the organisation’s intranet Integrating new tools with traditional: incorporating social media with the intranet

Hear from our expert panel of speakers:
Deloitte Touche Tohmatsu HLB Mann Judd McDonald's Australia Limited Sinclair Knight Merz Corporate Communication (United Kingdom)

Post-forum workshops
Thursday, 14 February 2013
Workshop A: Communication in a Crisis: Keep Calm and Carrying on Walking Facilitated by: Pamela Mounter, Principal, Corporate Communication Workshop B: Translating Corporate Values into Employee Behaviours Facilitated by: Kate Messenger, Managing Director , Meme Partners

Centre for Leadership Communication ISIS Group Australia AutoNexus

w w w. a r k g r o u p a u s t r a l i a . c o m . a u

Although most organisations understand the importance of strategic communication with their customers only a few organisations recognise the value of internal communication. Recent research shows that, alarmingly, almost half of Australians workers are actively disengaged with their workplace! Senior managers often overlook the fact that staff are the most important stakeholder in the organisation and so fail to communicate effectively. A successful internal communication practice can strengthen employee engagement, decrease absenteeism and staff turnover leading to increased productivity and profits. Employees are the best ambassadors of the brand and engaging with them to tell a positive story can be an essential factor for organisational success and long term competitive advantage. In this two-day event, communicators with a mid to senior background can experience the latest developments in internal communication practice, explore new ways of maintaining employee engagement and trust during change, tackle the challenge of social media use and make the case for internal communication.


13-14 February 2013, Rydges Melbourne

Leading with Internal Communication

CONNECTED FORUM - Wednesday, 13 February 2013
8:30 9:00 Registration and refreshments Chairperson's opening remarks This session will include an introduction from the chairperson, and then delegates will have the opportunity to share their internal communication challenges and what they hope to get out of the day. Lorri Lennon, Director, Centre for Leadership Communication, IABC Accredited Business Communicator (ABC), IABC Gold Quill Excellence Award winner, advisor, trainer and author. 9:30 International key note presentation The wisdom of (internal) crowds ó ó ó ó ó ó ó Principles of crowdsourcing The added internal communication value Your experience Why it could work for you Why it may not work for you Tools and case histories The non-negotiables for your management 2:30 Successfully utilising the organisation’s intranet for internal communication ó ó ó Critical tool to convey organisational news and knowledge Encouraging collaboration through an engaging platform Promoting an internal social interaction 12:45 Business networking lunch (let us know if you have any special dietary
requirements 2 weeks prior to forum)


Successfully engaging disconnected employees with a new vision ó Communicating across boundaries: the challenges of communicating to staff who are not office based nor have access to emails Understanding your audience and tailoring communications to suit Creating purpose beyond budget: good profit has meaning Driving positivity, resilience and optimism across the organisation

ó ó ó

Isis Abbott, National Marketing and Communications Manager, AutoNexus

Pamela Mounter is a senior communication consultant with more than 30 years’ experience in the corporate, academic and not-for profit sectors. She is Principal of Corporate Communication and a Council member of the Chartered Institute of Public Relations (CIPR) in the UK. 10:15 Re-examining your organisation’s internal communication strategy ó ó ó Conducting an organisational audit Understanding your audience to create an internal communication strategy Considering your organisational culture and tailoring communication efforts

Ron Christianson, Director, Corporate Communications, McDonald's Australia Limited 3:15 3:30 Afternoon refreshments and networking Tackling new internal communication challenge: maintaining social knowledge ó ó ó ó The use, benefits and challenges of social media use in organisations Creating a community of practice to exchange organisational knowledge through new mediums Integrating new tools with traditional: incorporating social media with the intranet Highlighting the importance of quality corporate communication

Atika Fraval, Internal Communication Manager, ISIS Group Australia 11:00 11:15 Morning refreshments and networking - tweet #intcomms Creating a centralised communication function to support a unified message ó ó ó ó Aligning internal communication goals with the organisational mission Aiming to build synergy and cohesion within staff members Encouraging a trusting and positive work culture Developing a unified internal, as well as external, organisational identity 4:15

Kylie Cochrane, Global Practice Leader - Communication and Stakeholder Engagement, Sinclair Knight Merz Concluding interactive discussion session: ó ó ó ó What are the main drivers of effective employee engagement How do you measure its outcome? Take aways: what have you learned today? What lessons can you take back? What are the opportunities for improvement in your organisation?

Jacqui Walford, Director of Marketing & Business Development, HLB Mann Judd 12:00 Dealing with resistance during changes and crisis in organisations ó ó ó ó ó ó Dealing with negative culture and resistance during times of organisational change Building a strong narrative to dispel any change challenge Relationship management: the importance of having good internal relationships Keeping staff and key stakeholders informed during major media crises Communicating at times of workplace upheaval or during times of change Rebuilding and adapting during leadership change

Facilitated by: Miranda Toumbourou, Change Management Specialist, contracted at ANZ, BHP Billiton, DonKRC 4:45 Chairperson’s closing remarks and end of connected forum

Jane Kneebone, Director, Corporate Affairs and Communications, Deloitte Touche Tohmatsu

POST- FORUM WORKSHOPS Thursday, 14 February 2013

About the workshop:

Communication in a Crisis: Keep Calm and Carrying on Walking

Registration: 9.00 am Workshop starts: 9.30 am Workshop ends: 12.30 pm

Communication in a crisis is often called managing a crisis. There is no such thing - you cannot manage a crisis. What you can do is manage the communication around it. This workshop will help delegates understand the crucial communication links they need to identify and sustain well before a crisis, the importance of aligning internal and external communication and the importance of regular training. It will also help discuss how non-internet connected and shift workers can be informed when the world around them has descended into chaos. The workshop will explore: ó ó ó ó ó ó ó Throw away the manual Understand who must be engaged within the organisation Tools What's the message and who delivers it? Alignment with external communication Training Plan B About the workshop leader: Pamela Mounter is a senior communication consultant with more than 30 years’ experience in the corporate, academic and not-for profit sectors. She is Principal of Corporate Communication and a Council member of the Chartered Institute of Public Relations (CIPR) in the UK. She has managed communication for crises ranging from bomb plots in Azerbaijan to 'mad cow' disease in the UK.


Translating Corporate Values into Employee Behaviours

Registration: 1.00 pm Workshop starts: 1.30 pm Workshop ends: 4.30 pm About the workshop: Most corporate or brand values are variations on similar themes: innovation, collaboration, respect, integrity, accountability… Few people would disagree with any of these as abstract concepts, but what are employees really expected to do about them? How should these values actually shape their actions and decisions on a day-to-day basis? Using real case studies and best-practices, this workshop will allow participants to explore different internal communication tactics, to engage employee teams in the corporate values and help them translate those values into new behaviours. The workshop will explore: ó ó ó ó ó ó Designing exercises to help teams internalise values Creating more compelling organisational updates, linking strategic objectives to concrete initiatives Demonstrating desired behaviours through shareable stories Supporting managers with toolkits to deliver consistent messages and develop action plans with staff Co-developing or crowd-sourcing decision filters and service standards with staff Maintaining momentum through reward and recognition About the workshop leader: Kate Messenger is the managing director of employee engagement consultancy Meme Partners – helping people put more into and get more out of their jobs. Over the past 20 years Kate has helped engage customers and employees for financial services brands Visa and the Westpac Group, technology companies such as Intel and Verizon Wireless, consumer brands like Coca Cola, property groups like AMP Capital and Lend Lease, and hospitality businesses like Morgans Hotel Group and Starwood Hotels. Previously, she was managing director for Ogilvy PR's Los Angeles and San Francisco offices and later executive director of brand development for FutureBrand in New York.

phOnE: +61 1300 550 662 +61 (02) 8913 4000 FAx: +61 1300 550 663 +61 (02) 8913 4099 EMAIL: aga@arkgroupasia.com WEB: www.arkgroupaustralia.com.au pOSt: Send the completed registration form to Ark Group Australia Pty Ltd, Main level, 83 Walker Street, North Sydney, NSW 2060

Leading with Internal Communication: A Company-Wide Initiative
13 -14 February 2013, Rydges Melbourne
put yOuR DEtAILS hERE (pLEASE pRInt):







Connected forum + workshops Standard pricing Early bird (exp: 11/01/2013)
Not valid with any other offer

Connected forum + workshop A B o Save $100 $1590 + GST = $1749 o Save $200 $1490+ GST = $1639 o Save $300 $1390 + GST = $1529

Connected forum only o $995 + GST = $1094.50 o Save $50 $945 + GST = $1039.50 o Save $100 $895 + GST = $984.50

post-forum workshops A B o $695 + GST = $764.50 o Save $50 $645 + GST = $709.50 o Save $100 $595 + GST = $654.50

o Save $200 $2185+ GST = $2403.50 o Save $300 $2085+ GST = $2293.50 o Save $400 $1985 + GST = $2183.50

I am a member of a supporting organisation

Member discount (exp: 11/01/2013)

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Preferential rates are available at the Rydges Melbourne. Please contact the hotel directly to make your reservation, quoting ‘Ark Group Australia’ as your reference. Rydges Melbourne 186 Exhibition Street Melbourne VIC 3000 Telephone: +61 3 9662 0511
Group Discount When you bring a team of three, you can bring a 4th delegate for free!

Please note: Payment must be received in full prior to the event to guarantee your place

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o Payment enclosed (Cheques should be made payable to Ark Group Australia Pty Ltd) o Please invoice me
Booking conditions 1. Bookings can be submitted at any stage prior to the event, subject to availability. A limited allocation is being held and booking early is therefore recommended. In the event of the booking not being accepted by Ark Group Australia the total amount will be refunded. 2. Payment must be received in full prior to the course. 3. All speakers are correct at the time of printing, but are subject to variation without notice. 4. If the delegate cancels after the booking has been accepted, the delegate will be liable to the following cancellation charges: ƒ Cancellations notified over 45 days prior to the event will not incur a cancellation fee. ƒ In the event of a cancellation being between 45 and 30 days prior to the event, a 20% cancellation fee will be charged.
For cancellations received less than 30 days prior to the event, the full delegate rate must be paid and no refunds will be available. All bookings submitted by e-mail, fax, or over the telephone are subject to these booking conditions. All cancellations must be received in writing. Ark Group Australia will not be held liable for circumstances beyond their control which lead to the cancellation or variation of the programme. All bookings, whether Australian or overseas will be charged Australian GST at the prevailing rate at the time of booking. Delegates are responsible for their own travel, accommodation and visa requirements. ƒ 5. 6. 7. 8. 9.

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Phone: 1300 550 662 Email:aga@arkgroupasia.com

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