Vianovo/GSD&M American Attitudes on Mexico: Survey Results

n=1000 U.S. adults Conducted online via YouGov panel, MOE ±3.9% Fielded October 3-7, 2012

Vianovo Research is conducting a survey on issues facing the United States and the world and would like your opinions on a few questions. This survey is being conducted for research purposes only, and you will not be sold anything.
1. Would you say things in the United States today are: 31% 57% 12% Generally headed in the right direction Off on the wrong track Not sure

2. Which of the following would you say is the most important problem facing this country today? [Randomize] 63% 14% 5% 3% 3% 2% 4% 1% 6% Economy and jobs The federal deficit Gas prices Taxes Immigration Terrorism Education Border security Other

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COUNTRY COMPARISONS The rest of this survey will focus on your views about other countries in the world. 3. Given what you know about the following countries, what is your opinion of each – is it very favorable, mostly favorable, mostly unfavorable, or very unfavorable? [Randomize]
Very unfavorable Mostly unfavorable Neither Mostly favorable Very favorable

a. Mexico b. Canada c. Brazil d. Colombia e. Greece f. United Kingdom g. Saudi Arabia h. China i. Turkey j. El Salvador k. Russia

19% 2% 4% 15% 10% 3%
19%

31 2 11 29 21 4
33

34 22 50 45 45 25
38

14 39 30 10 21 41
9

3 35 5 1 3 26
1

22%
8%

31
19

35
56

11
15

2
2

10% 13%

22 26

59 45

8 14

1 2

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4. Again, thinking about those same countries, based on what you know, would you describe each of their economies as modern, developing or not developed? [Randomize]
Modern Developing Not developed

a. Mexico b. Canada c. Brazil d. Colombia e. Greece f. United Kingdom g. Saudi Arabia h. China i. Turkey j. El Salvador k. Russia

17% 86% 43% 16% 46% 82%
39%

56 10 49 56 36 13
40

27 4 7 28 18 5
22

52%
29%

43
54

5
17

8% 44%

53 46

39 10

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5. Finally, thinking about those same countries one last time, how safe or unsafe would you feel about traveling to each one on vacation or for business? [Randomize]
Very unsafe Somewhat unsafe Neither Somewhat safe Very safe

a. Mexico b. Canada c. Brazil d. Colombia e. Greece f. United Kingdom g. Saudi Arabia h. China i. Turkey j. El Salvador k. Russia

43% 3% 12% 38% 12% 3%
37%

29 1 21 30 16 3
29

16 12 30 23 28 17
20

10 17 30 9 31 27
11

2 67 9 2 13 51
4

16%
21%

22
28

26
31

28
16

9
4

31% 11%

35 27

25 30

7 27

1 6

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MEXICO: ASSOCIATIONS & INFORMATION FLOW 6. You indicated your overall view of Mexico is [pipe Q3a answer]. Please briefly explain why you feel this way about Mexico.* 72% 21% 13% 7% 7% 5% 4% 4% 3% 3% 2% Drugs/Cartels/Crime/Violence/Unsafe Corruption Don’t know/Not familiar enough Illegal immigration/Border crossings Good place to visit/Things to see/Safe places Good people/Developing/Trying hard/Like it Been there/Know people from there Ally/Friend/Neighbor Poverty/Poor Depends on where you go/Some places safe Dirty/Pollution

*Numbers sum to more than 100% because people mention multiple factors.

7. Now, thinking about Mexico, what are three words that come to mind?* 1st Mention 22% 4% 5% 4% 3% 2% 3% 3% 2% 2% 2% 2% 2nd Mention 17% 6% 7% 5% 2% 3% 2% 2% 2% 2% 2% 2% 3rd Mention 6% 6% 4% 4% 3% 2% 2% 2% 3% 2% 1% 1% TOTAL 45% 16% 16% 13% 8% 7% 7% 7% 7% 6% 5% 5%

Drugs Poor/Poverty Illegal immigrants/ Immigrants Corrupt/Corruption Unsafe Dirty Danger Cartel Crime Violence Beaches Hot

*Numbers sum to more than 100% because people offer up to three words.

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8. In the past month or so, have you seen, read, or heard anything recently about Mexico? 55% 45% Yes No

9. And has what you’ve seen, read, or heard recently about Mexico given you a more favorable impression of Mexico or a less favorable impression of Mexico? 6% 66% 28% More favorable Less favorable Had made no difference

10. In your own words, please describe what you’ve seen, read, or heard.* Of those who have read/seen/heard something: 81% 42% 39% 14% 6% 8% 4% Drug problems/Cartels/Drug violence Murder/Shooting/Beheadings U.S. Border Patrol agent killed Illegal immigration/Border crossings Fast & Furious U.S. tourist killed Crime crackdown/Reform/Government fighting back

*Numbers sum to more than 100% because people mention multiple things.

11. And where did you see, read or hear this information? 85% 1% 2% 2% 8% 2% In the news Advertising Social media sites like Twitter or Facebook Travel stories Word of mouth -- from a friend, family member or acquaintance Can’t remember

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VIEWS OF MEXICO 12. Do you think the U.S. relationship with Mexico has gotten stronger, has gotten weaker or has been mostly unchanged during the past four years? 8% 28% 43% 21% Stronger Weaker Mostly unchanged Don’t know

13. And which is closer to your view of Mexico’s current relationship with the United States? 14% 59% 27% Mexico is a good neighbor and partner for the U.S. Mexico is a source of problems for the U.S. Don’t know enough

14. As you may know, Mexico is a major trading partner of the U.S. What kind of overall impact – if any – do you think this relationship has had on the American economy? 6% 27% 22% 12% 12% 21% Very positive Somewhat positive Somewhat negative Very negative Little to no impact Don’t know

15. Question held back for potential future release

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16. How safe or unsafe would you feel about traveling to the following areas of Mexico on vacation or for business? [Randomize]
Very unsafe Somewhat unsafe Somewhat safe Very safe Don’t know

a. Mexico City b. Border cities c. Monterrey d. Cancun e. Puerto Vallarta f. Cabo San Lucas

32% 52% 21% 14% 17% 16%

26 21 22 18 19 16

20 8 20 37 30 30

6 2 6 18 12 14

16 17 31 13 23 24

17. In recent years, the relationship between the U.S. and Mexican governments has largely focused on security issues such as border control and drug trafficking. Thinking about the future of the U.S.-Mexico relationship, which of the following views is closer to your own? 70% OR 30% There needs to be more emphasis on economic, trade and energy issues It’s important to maintain focus on security issues

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18. Below is a list of statements about Mexico. Please indicate whether you agree or disagree with each statement. [Randomize]
Strongly disagree Somewhat disagree Somewhat agree Strongly agree No opinion

a. Mexico has a large, growing middle class

17%

22

24

6

31

b. Mexico is a good place to do business

17%

25

27

5

26

c. Mexico is winning the fight against the drug cartels and traffickers

49%

23

7

3

17

d.

Statement withheld for potential future release

e. Mexico has a rich cultural heritage

4%

4

27

50

14

f. Mexico is a dangerous and unstable country

7%

16

33

32

12

g.

Statement withheld for potential future release

h. Products made in Mexico are safer than products made in China

7%

14

31

7

40

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DEMOGRAPHICS We’re almost done. Now we just have a few basic questions for statistical purposes.

19. How closely would you say you follow news about world affairs and foreign policy issues? 24% 43% 26% 7% Very closely Somewhat closely Not too closely Not at all

20. Which best describes your travel to Mexico? 15% 23% 10% 1% 52% I’ve been there once I’ve been there a few times I’ve been there many times I travel there frequently I’ve never been there

21. Do you have any friends, family or colleagues in the U.S. that were born in Mexico? 36% 64% Yes No

22. How would you describe the area in which you live? 23% 41% 20% 17% Urban Suburban Small Town Rural

23. Are you registered to vote? 88% 12% Yes No

24. Finally, if the presidential election were being held today, for whom would you vote? 42% 37% 4% 9% 8% Barack Obama and Joe Biden, the Democrats Mitt Romney and Paul Ryan, the Republicans Other Not sure Not planning to vote

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We have a final few questions for you so that we can better understand the results of our survey.
25. In what year were you born? [AGE COLLAPSED] 22% 25% 35% 18% 18-29 30-44 45-64 65 and up

26. Are you male or female? 48% 52% Male Female

27. Generally speaking, would you say that you usually think of yourself as a… 35% 25% 40% 5% Democrat Republican Independent Not Sure

28. What racial or ethnic group best describes you? 72% 12% 9% 2% 1% 0% 3% 1% White Black or African-American Hispanic or Latino Asian or Asian-American Native American Middle Eastern Mixed Race Other (please specify)

29. What is the highest level of education that you have completed? 6% 39% 30% 17% 9% Did not graduate from high school High school degree Some college/2-year college degree [Collapsed] 4-year college degree Postgraduate degree (MA, MBA, MD, JD, PhD, etc.)

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30. What is your marital status? 49% 10% 3% 6% 27% 5% Married, living with spouse Divorced Separated Widowed Single, never married Domestic Partnership

31. Are you of Spanish, Latino, or Hispanic origin or descent? 12% 89% Yes No

32. Which of the following best describes your current employment status? 31% 12% 1% 9% 20% 7% 11% 7% 2% Full-time working Part-time working Temporarily laid off Unemployed Retired Permanently disabled Taking care of home or family Student Other

33. Would you describe yourself as a "born-again" or evangelical Christian, or not? 33% 68% Yes No

34. Aside from weddings and funerals, how often do you attend religious services? 10% 17% 9% 14% 22% 25% 3% More than once a week Once a week Once or twice a month A few times a year Seldom Never Don’t know

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35. What is your present religion, if any? 41% 18% 1% 1% 2% 1% 1% 7% 20% 8% Protestant Catholic Mormon Eastern or Greek Orthodox Jewish Muslim Buddhist Agnostic/Atheist Nothing in particular Something else

36. In general, how would you describe your own political viewpoint? 4% 12% 36% 25% 6% Very liberal Liberal Moderate Conservative Very conservative

37. Some people seem to follow what's going on in government and public affairs most of the time, whether there's an election going on or not. Others aren't that interested. Would you say you follow what's going on in government and public affairs: 42% 31% 16% 7% 5% Most of the time Some of the time Only now and then Hardly at all Don’t know

38. Thinking back over the last year, what was your family's annual income? [Collapsed] 7% 21% 21% 25% 12% 15% Less than $10K $10K-$30K $30K-$50K $50K-$100K More than $100K Prefer not to say

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REGION. 6% 11% 10% 10% 24% 12% 11% 17% New England Mid-Atlantic Upper Mid-East Upper Mid-West Deep South Border South Rocky Mountain West Pacific

Collapsed: 17% East 20% Midwest 35% South 28% West

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