M c G r a w - H i l l Fa l l 2 0 0 8

McGraw-Hill Fall 2008

CONTENTS
Business Consumer Sports 3 65 89

Education 103
Test Prep & Study Guides and Teacher Interest

World Language 113 Computing 137 Technical 169 Medical/Nursing 191 American Cancer Society 201 American Diabetes Association 207 Entrepreneur Press 213 Index 229 Ordering Information 251

Greenspan’s Bubbles Hardcover | $21.95 TR 978-0-07-159158-4 0-07-159158-3 Featured in BusinessWeek, Fortune, Barron’s and on FOX Business Channel, CNBC, and Bloomberg News

The Starbucks Experience Hardcover | $24.95 TR 978-0-07-147784-0 0-07-147784-5 The BusinessWeek Business, USA Today Money, and Wall Street Journal Business Bestseller

Wooden on Leadership Hardcover | $24.95 TR 978-0-07-145339-4 0-07-145339-3 The Wall Street Journal Bestseller

Experts in Every Field. Books for Every Reader.

Happier Hardcover | $21.95 TR 978-0-07-149239-3 0-07-149239-9 The New York Times Bestseller

NCLEX-RN Review Paperback | $34.95 IB 978-0-07-148431-2 0-07-148431-0

NCLEX-PN Review Paperback | $34.95 IB 978-0-07-148430-5 0-07-148430-2

NEW! The program that delivers a 98% pass rate!

McGraw-Hill Fall 2008

BUSINESS

4

Fall 2008

THE NEW AGE OF INNOVATION
Driving Co-created Value Through Global Networks C.K. Prahalad and M.S. Krishnan

The NEW global standard for innovation from the world’s most influential management thinker—C.K. Prahalad
From the greatest minds in business today comes a brilliant new blueprint for corporate growth and innovation. With this new landmark work, C.K. Prahalad and M.S. Krishnan suggest a major shift in organizational structure—one where IT and the respective management structure form the fundamental foundation of a corporation. The future growth of every business depends on it. Once an organization can recognize this, it will be able to innovate processes and products that mobilize and deploy both technology and global resources. This will result in unique customer experiences that will delight the end consumer of the future. • The highly-anticipated new masterwork from business legend Prahalad and management expert Krishnan • The authors tested these ideas with 500 corporate leaders at global firms and have been featured in every major business media outlet, including BusinessWeek, NPR, the BBC, Forbes, Fortune, the Financial Times, and more • Prahalad was named “The World’s Most Influential Management Thinker” in 2007 by the Times of London
C.K. Prahalad (Ann Arbor, MI) is the international bestselling author of Competing for the Future and The Fortune at the Bottom of the Pyramid, an award-winning business leader, and a world-renowned thinker on corporate innovation. He is the Paul and Ruth McCracken Distinguished University Professor of Strategy, Ross School of Business, University of Michigan. M.S. Krishnan (Ann Arbor, MI) is a Hallman Fellow & Professor of Business Information and Technology, Ross School of Business, University of Michigan.

M AY
McGraw-Hill • Business/Management Hardcover • 6 × 9 • 304 pp ISBN-13: 978-0-07-159828-6 ISBN-10/MHID: 0-07-159828-6 $29.95TR ($32.95 CAN) Rights: World

PROMOTIONAL CAMPAIGN • National Print and Broadcast Publicity Campaign • Online Promotions • Tie-In with Authors’ Speaking Engagements • Co-promotion with Information Week

McGraw-Hill

5

A PA P E R B A C K O R I G I N A L

THE SHIFT
How Top Real Estate Agents Tackle Tough Times Gary Keller with Dave Jenks and Jay Papasan

Must-have success strategies in a buyer’s market for today’s 14 million real estate agents
Many real estate agents have had their most productive years in a buyer’s market—and the past year has seen one of the strongest in recent memory. The secret is in using the right strategies to make target properties stand out. Based on the aggressive training program that Keller Williams has used to train agents to thrive in “down” markets, The Shift delivers 12 tactics that bring agents profitable sales. • Keller Williams has held seminars on thriving in a buyer’s market with more 6,000 agents in just the past three months • Keller Williams is an international real estate company with more than 600 offices located across the United States and Canada • Walks agents through the real estate market cycles and empowers them to choose the right tactics for the right market conditions • More than 65 percent of all real estate agents had never even experienced a buyers’ market before last year and most have no idea how to be successful in the current climate
Gary Keller (Austin, TX) is founder of Keller Williams® Realty International, one of the largest real estate companies in North America with more than 75,000 associates.

SEPTEMBER
McGraw-Hill • Business/Real Estate Paperback • 7 × 9 • 200 pp ISBN 13: 978-0-07-160526-7 ISBN 10/MHID: 0-07-160526-6 $18.95TR ($20.95 CAN) Rights: World

Also from Keller Williams:
The Millionaire Real Estate Agent Paperback • $21.95TR 978-0-07-144404-0 • 0-07-144404-1 The Millionaire Real Estate Investor Paperback • $21.95TR 978-0-07-144637-2 • 0-07-144637-0

6

Fall 2008

THE

INNOVATOR’S x
PRESCRIPTION
VE SOLUTIO DISRUPTI
RE EALTH CA TO H
A

N

Clayton M. Christensen, Jerome H. Grossman, M.D., and Jason Hwang, M.D.

The celebrated Harvard professor and New York Times bestselling author tackles one of our most vital global issues: health care and innovation.
In his brilliant and groundbreaking books—The Innovator’s Dilemma,The Innovator’s Solution, and Disrupting Class—Harvard Business School’s Clayton Christensen has changed the way the world thinks about thinking and change. Now, with the aid of two pioneers in the health-care industry, he applies his revolutionary principles to a broken system in dire need of innovation. Using cutting-edge technologies and consumer-driven alternatives, he shows businesses, insurance companies, and health workers how to lower costs, improve care, and streamline the process, benefiting companies, doctors, and patients alike. This is real innovation at work, an eye-opening manifesto that’s sure to spark international debate— and much-needed change—for generations to come. • The highly anticipated new book from the legendary Harvard professor • Includes innovative solutions to one of the biggest hot-button issues this election year— and forges a path to progressive innovation in a wide variety of industries • Christensen will speak on the subject in major cities and events nationwide

McGraw-Hill

7

Clay Christensen’s latest landmark in innovation
Clayton M. Christensen (Cambridge, MA) is the Robert and Jane Cizik Professor of Business Administration at the Harvard Business School. A leader in innovative thinking, he has captured a worldwide audience with his bestsellers, including The Innovator’s Solution and The Innovator’s Dilemma, winner of the Global Business Book Award and Best Business Book the Year. Jerome H. Grossman M.D. (Boston, MA) is a senior fellow and director of the Healthcare Delivery Project at Harvard University. Jason Hwang, M.D. (Boston, MA) is an internal medicine physician and Harvard MBA.

SEPTEMBER
McGraw-Hill • Business Hardcover • 6 × 9 • 272 pp ISBN-13: 978-0-07-159208-6 ISBN-10/MHID: 0-07-159208-3 $32.95TR ($35.95 CAN) Rights: World

“Just as kids await the next Harry Potter installment, so do business leaders look for Clayton M. Christensen’s next offering.”
—Inc. magazine

PROMOTIONAL CAMPAIGN • National Advertising • National Print Publicity Campaign • National Broadcast Publicity Campaign • Online Promotions • Tie-In with Author’s Speaking Engagements

Innovative Ideas from Clayton M. Christensen:
Christensen: Disrupting Class Hardcover • $32.95TR 978-0-07-159206-2 • 0-07-159206-7

8

Fall 2008

A PA P E R B A C K O R I G I N A L

GREEN YOUR HOME
A Keller Williams Guide Gary Keller with Dave Jenks and Jay Papasan

Save money and build home equity with a sustainable, ecologically sound home
The economic benefits of going green have become increasingly more convincing with every new innovation in energy creation and consumption. The second book in the series by bestselling author Gary Keller, CEO of Keller Williams Realty—North America’s fastest growing real estate company—Green Your Home arms homeowners and homebuyers alike with everything they need to know about creating and buying sustainable, eco-friendly homes. The only all-in-one guide of its kind it is brimming with expert advice and guidance on how to introduce sustainable practices into virtually any home. • One of the first books to educate homeowners in the full range of economically feasible, environmentally friendly building and remodeling options • Features insights from hundreds of homeowners and energy and construction experts, as well as the expert agents at Keller Williams Realty • Federal and state governments across the United States are gearing up to offer extensive tax incentive packages and other initiatives to homeowners who opt for green energy practices and building materials in their homes
Gary Keller (Austin, TX) is CEO of Keller Williams Reality International, one of the largest real estate companies in North America, with more than 75,000 associates in the US and Canada.

SEPTEMBER
McGraw-Hill • Business/Real Estate Paperback • 7½ × 7½ • 200 pp ISBN-13: 978-0-07-148985-0 ISBN-10/MHID: 0-07-148985-1 $16.95TR ($18.95 CAN) Rights: World

PROMOTIONAL CAMPAIGN • National Print Publicity Campaign • Online Promotions

Also from Keller Williams:
Villani and Davis: Flip Paperback • $21.95TR 978-0-07-148610-1 • 0-07-148610-0 Keller, Jenks, and Papasan: Your First Home Paperback • $16.95TR 978-0-07-154621-8 • 0-07-154621-9

McGraw-Hill

9

INSIDE CHINA INVESTMENT CORP
How China’s Sovereign Wealth Fund Is Buying the World Steven H. Davis

China's massive new financial clout and how to prepare for and profit from it
Now standing at more than a trillion dollars—much of it in U.S. currency—China’s sovereign wealth fund, created to manage the investments of China’s national treasury, has the potential to reshape the global political and economic landscape. Written by a top American attorney, Inside China Investment Corp explains how China created this reserve, how the country will manage these funds, and its controversial acquisitions, including Blackstone and Morgan Stanley. The resulting primer is an essential guide to navigating and profiting from a new economic world order. • China’s vast wealth represents an enormous imbalance in the global economy, but also opens up new wealth creation opportunities • A must-read for government policy makers, hedge fund and asset management firms, global investment bank personnel, retail investors, MBAs, and all others concerned with China’s $1.5 trillion cache
Steven H. Davis, JD (New York, NY) is Chairman of Dewey & LeBoeuf LLP, a 1,500-lawyer firm with global offices. SEPTEMBER
McGraw-Hill • Business Hardcover • 6 × 9 • 300 pp

Related McGraw-Hill Title:
Engardio: Chindia Paperback • $18.95TR 978-0-07-147657-7 • 0-07-147657-1

ISBN-13: 978-0-07-160302-7 ISBN-10/MHID: 0-07-160302-6 $34.95TR ($37.95 CAN) Rights: World

10

Fall 2008

INNOVATION GAP
Re-igniting the Spark of Creativity in a Global Economy

CLOSING THE
Judy Estrin

One of the business world’s most highlyregarded innovators offers her ideas on how to close the innovation gap
Is innovation magic, luck, or just another process to be managed? Are innovators born or taught? Written by one of the technology industry’s most respected entrepreneurs and innovators, Closing the Innovation Gap answers those and other important questions for business leaders, entrepreneurs, public policy makers, academics, and anyone interested in America’s future. Entrepreneur and former Cisco CTO Judy Estrin explores the evolution of science and technology after World War II to illustrate why innovation is so crucial to economic, social, and cultural development. Without a thriving “innovation ecosystem,” says Estrin, the United States will not be able to leverage rapidly-changing conditions and prevail in the emerging global economy. She outlines the distinctive life-cycles of each area of this ecosystem—research, development, and application—and goes on to describe the forces that are eroding it, explaining clearly how and why companies and countries lose their innovative edge. Then she offers practical advice and guidance on what business leaders, Follow the policy makers, entrepreneurs, and educators can do Innovation Ecosystem: to reignite the spark of scientific and technological creativity in organizations and the country. • Offers a fresh take on the “innovation gap” and provides a common framework and vocabulary for addressing the key issues involved • Includes case studies and examples from both high-powered global companies and startups • Features enthusiastic endorsements from former Intel CEO Andy Grove, Disney’s Bob Iger, astronaut and Sally Ride Science CEO, Sally Ride, and Roger McNamee, founder of Elevation Partners, a private equity firm

McGraw-Hill

11

From One of Fortune Magazine’s top 50 Most Powerful Women in American Business
Judith Estrin (Menlo Park, CA) is CEO of Packet Design Management Company, LLC. She has been cofounder of seven technology companies with Bill Carrico, and was chief technology officer at Cisco. Shie is a member of the board of directors of The Walt Disney Corporation and FedEx Corporation. She is also a member of the technical advisory boards of Stanford’s school of engineering and of Bio-X campus wide interdisciplinary initiative.

SEPTEMBER
McGraw-Hill • Business/Economics Hardcover • 6 × 9 • 300 pp

Estrin has been named three times to Fortune Magazine’s list of the 50 most powerful women in American business. She sits on the boards of directors of The Walt Disney Company and The FedEx Corporation as well as two venture backed startup companies, Packet Design, Inc. and Arch Rock, Inc

ISBN-13: 978-0-07-149987-3 ISBN-10/MHID: 0-07-149987-3 $27.95TR ($30.95 CAN) Rights: World

PROMOTIONAL CAMPAIGN • National Print Publicity Campaign • National Broadcast Publicity Campaign • Online Promotions

Related McGraw-Hill Title:
Bryan and Joyce: Mobilizing Minds Hardcover • 29.95TR 978-0-07-149082-5 • 0-07-149082-5

12

Fall 2008

HOW WE LEAD MATTERS
Reflections on a Life of Leadership Marilyn Carlson Nelson with Deborah Cundy Foreword by David Gergen

From one of the “The World’s 100 Most Powerful Women” (Forbes)—an inspiring collection of stories, insights, and profound life lessons
As a daughter, wife, mother, grandmother, and CEO, Marilyn Carlson Nelson has always put people first. This priority has created a uniquely caring philosophy of corporate leadership that has enabled Carlson to become one of the world’s largest privately-held companies. In How We Lead Matters, Carlson Nelson reveals how a meaningful legacy is built one day at a time. • Named one of “America’s Best Leaders” by U.S. News & World Report, Carlson Nelson has achieved worldwide recognition for the Carlson brands of travel, hotel and restaurants with annual system-wide revenues of nearly $40 billion and more than 200,000 employees
SEPTEMBER
McGraw-Hill • Business/Leadership Hardcover • 6 × 79⁄16 • 144pp ISBN-13: 978-0-07-160017-0 ISBN-10/MHID: 0-07-160017-5 $19.95TR ($21.95 CAN) Rights: World

• Carlson Nelson’s insights are paired with memorable quotes from Mahatma Gandhi, Anne Frank, Oscar Wilde, Eleanor Roosevelt, and many others • Carlson will aggressively promote the book through Carlson brand hotels worldwide and with author speaking engagements • In 2008, Carlson Nelson has been featured in USA Today, Financial Times,The Wall Street Journal, Forbes, Les Echos, and Working Mother
Marilyn Carlson Nelson (Minneapolis, MN) is chairman and CEO of Carlson, a global group of companies providing travel, hotel, restaurant, and marketing services, including such brands as Radisson and Regent hotels, Country Inns & Suites, Park Inn, Park Plaza, Carlson Wagonlit Travel, and T.G.I. Friday’s.

Related McGraw-Hill Title:
Wooden: Wooden on Leadership Hardcover • 24.95TR 978-0-07-145339-4 • 0-07-145339-3

McGraw-Hill

13

THE CONFIDENT LEADER
How the Most Successful People Go From Effective to Exceptional Larina Kase

New York Times bestselling author Larina Kase explains how to identify and change the behavior that holds people back
Many who want to advance in the workplace are faced with their own innate fear of change, even positive change that could move their career forward. Building on her work in The Confident Speaker, Larina Kase pushes readers into their “Discomfort Zone,” giving them strategies to navigate unfamiliar and uncomfortable areas. They will also be better able to distinguish the positive decisions and actions that will push them up the corporate ladder, instead of keeping them trapped in a stifling professional existence. • Features first-hand interviews from top business gurus, including Joe Vitale, Seth Godin, and Tim Sanders • Kase is the go-to person for the media for confronting workplace anxiety. She’s been regularly interviewed in Entrepreneur, the New York Times, Washington Post, LA Times, and Chicago Tribune among others • Includes action steps, checklists, and self-evaluations to help readers obtain the levels of comfort they need to get to the next level in their career
Dr. Larina Kase (Philadelphia, PA) is a business psychologist, New York Times bestselling author, professional speaker, and the founder and president of Performance & Success Coaching LLC, an international business consultancy. She recently served on the clinical faculty at the world-renowned Center for the Treatment and Study of Anxiety of the University of Pennsylvania. SEPTEMBER
McGraw-Hill • Business/Motivational Paperback • 6 × 9 • 256 pp ISBN-13: 978-0-07-154988-2 ISBN-10/MHID: 0-07-154988-9 $18.95TR ($20.95 CAN) Rights: World

Also by Larina Kase:
Kase and Monarth: The Confident Speaker Paperback • $16.95TR 978-0-07-148149-6 • 0-07-148149-4

14

Fall 2008

ENGAGING THE HEARTS AND MINDS OF ALL YOUR EMPLOYEES
How to Ignite Passionate Performance for Better Business Results Lee J. Colan, Ph.D.

Ramp up performance company-wide with a fully-engaged workforce
Lee Colan, one of America’s top leadership trainers, provides a prescriptive guide for managers, executives, and leaders at all levels to inspire and motivate their employees to deliver tremendous value for their organization. Engaging the Hearts and Minds of All Your Employees equips readers to meet their employees’ basic intellectual and emotional needs, while assessing their own engagement style and creating a strategy for consistent performance growth.

“Colan gives us a framework and a practical guide. The result is…an advantage that our competitors will find very difficult to replicate.”
—Steven Leven, (Retired) Senior Vice President, Worldwide Human Resources Texas Instruments • A quick and entertaining read, this book is also packed with tools that managers can use immediately to boost performance • The book will be promoted through Cornerstone Leadership Institute, a prominent leadership consulting firm
SEPTEMBER
McGraw-Hill • Business/Leadership Hardcover • 5 × 8 • 204 pp ISBN-13: 978-160215-0 ISBN-10/MHID: 0-07-160215-1 $24.95TR ($26.95 CAN) Rights: World

• From emerging companies to the Fortune 500, organizations around the world have experienced the positive impact of Lee’s practical approach
Lee J. Colan, Ph.D. (Dallas, TX) is president of The L Group, Inc., a Dallas, Texas-based consulting firm. He is a highenergy executive advisor, author, and leadership expert who has built a track record of successfully managing the challenges of rapid organizational change.

PROMOTIONAL CAMPAIGN • National Print Publicity Campaign • National Broadcast Publicity Campaign • Online Promotions Related McGraw-Hill Title:
Sanders: Built to Serve Hardcover • $24.95TR 978-0-07-149792-3 • 0-07-149792-7

McGraw-Hill

15

THIRD EDITION

BUYING REAL ESTATE FORECLOSURES
Melissa Kollen-Rice

The latest, most up-to-date information on one of real estate’s greatest investment opportunities
Savvy real estate investors are ready to take advantage of rising foreclosure rates, but need expert guidance to navigate this profitable market sector. This fresh update of Buying Real Estate Foreclosures gives investors all the information they need to find and finance bargain properties from banks, savings and loan companies, public auctions, government agencies, or any other source. Full of handy resources—worksheets, checklists, sample documents, and more—this is a reliable, profitable guide for experienced and first-time investors alike. • Buying Real Estate Foreclosures has sold more than 150,000 copies • Completely updated with 40 percent new and revised material • Kollen-Rice has appeared as a foreclosure expert on television and radio talk shows including, “The Dolans-Smart Money” (CNBC, WOR 710 AM), “Bernard Meltzer” (WOR 710 AM), and “US News & World Report”(CNBC)”
Melissa Kollen-Rice (Commack, NY) is a real estate attorney with nearly 20 years of experience in all areas of real estate. She is a well-regarded expert on foreclosure investing.

SEPTEMBER
McGraw-Hill • Business/Real Estate Paperback • 6 × 9 • 224 pp ISBN-13: 978-0-07-154661-4 ISBN-10/MHID: 0-07-154661-8 $22.95TR ($24.95 CAN) Previous ISBN: 2003

Related McGraw-Hill Title:
McLean: Making Money in Foreclosures Paperback • $19.95TR 978-0-07-147918-9 • 0-07-147918-X

978-0-07-141238-4 • 0-07-141238-7 Rights: World

16

Fall 2008

Pilgrimage to Warren Buffett’s

OMAHA
A Hedge Fund Manager’s Dispatches from Inside the Berkshire Hathaway Annual Meeting Jeff Matthews
A professional skeptic offers his thoroughly entertaining first-hand account of Berkshire Hathaway and the surprising goings on at the company’s annual shareholders’ meeting
The weekend-long rite of spring that is the Berkshire Hathaway annual meeting attracts tens of thousands of people to Omaha, Nebraska, each year. They come to eat steak, buy furniture at a discount, and bask in the brilliance of value investor extraordinaire, Warren Buffet. Last year’s meeting drew more than 25,000 people to Omaha, among them hedge fund manager and financial commentator Jeff Matthews. The first book-length account of the meeting, Pilgrimage to Warren Buffet’s Omaha, offers readers a skeptic’s upclose-and-personal look at Nebraska’s notorious financial hoedown. Literate, funny, and informed by the author’s keen financial savvy, the book also provides answers to many previously unanswered questions about Buffet and the Berkshire Hathaway family of companies. • A highly entertaining account that pulls back the curtain on Berkshire-Hathaway and raises several questions about how the company operates and its future prospects • Matthews’ blog, “Jeff Matthews Is Not Making This Up,” has a large and loyal following among financial professionals and individual investors, world-wide, and is regularly featured in the Wall Street Journal’s blog roll • Matthews has written for a variety of trade publications from TheStreet.com to Computer Reseller News, and has appeared on CNBC’s “Kudlow and Company” to discuss current business events

McGraw-Hill

17

Welcome to the

“Woodstock of Capitalism”
Jeff Matthews (Fairfield, CT) founded Ram Partners, LP, a hedge fund based in Greenwich, CT, in 1994. His distictive, financial blog, Jeff Matthews Is Not Making This Up, is regularly featured in the Wall Street Journal’s blog roll.

DECEMBER
McGraw-Hill • Business/Investing Hardcover • 6 × 9 • 300 pp

Related McGraw-Hill Titles:
Faith: Way of the Turtle Hardcover • $27.95TR 978-0-07-148664-4 • 0-07-148664-X Markman: The New Day Trader Advantage Hardcover • $27.95TR 978-0-07-150852-0 • 0-07-150852-X Siegel: Stocks for the Long Run Hardcover • $34.95TR 978-0-07-149470-0 • 0-07-149470-7

ISBN-13: 978-0-07-160197-9 ISBN-10/MHID: 0-07-160197-X $24.95TR ($26.95 CAN) Rights: World

PROMOTIONAL CAMPAIGN • National Print Publicity Campaign • National Broadcast Publicity Campaign • Online Promotions

18

Fall 2008

THE CUSTOMER RULES
The 14 Indispensable, Irrefutable, and Indisputable Qualities of the Greatest Companies in the World C. Britt Beemer and Robert L. Shook

Techniques that keep customers coming back—from fourteen of today’s top companies
In The Customer Rules Britt Beemer, one of the nation’s top consumer researchers and marketing consultants, teams up with seasoned business writer Robert L. Shook to show business owners and top management how fourteen of today’s most successful enterprises achieve top-notch customer service. Through their research Beemer and Shook distill vital lessons that readers can immediately put to work in their organizations in order to build stonger customer loyalty and increased market share. • Based on years of original research conducted by one of the world’s most respected market researchers • Features in-depth interviews with top management at fourteen of today’s most successful companies, including Chubb, Mary Kay, Lexus, Johnson & Johnson, Four Seasons Hotels and Resorts, Harrah’s, RE/MAX, Edward Jones, and NetJets
SEPTEMBER
McGraw-Hill • Business Hardcover • 6 × 9 • 272 pp ISBN-13: 978-0-07-160365-2 ISBN-10/MHID: 0-07-160365-4 $26.95TR ($29.95 CAN) Rights: World

• Beemer is founder and CEO of America’s Research Group (ARG), one of the nation’s foremost consumer research and marketing consultancies
C. Britt Beemer (Orlando, FL) is founder and CEO of America’s Research Group and a frequent media commentator on retail sales and trends. Robert L. Shook (Columbus, OH) has authored numerous business bestsellers, including five New York Times bestsellers.

PROMOTIONAL CAMPAIGN • National Print Publicity Campaign • Online Promotions

Related McGraw-Hill Titles:
Michelli: The Starbucks Experience Hardcover • $21.95TR 978-0-07-147784-0 • 0-07-147784-5 Gitell: The Southwest Airlines Way Paperback • $16.95TR 978-0-07-145827-6 • 0-07-145827-1

McGraw-Hill

19

GREEN BUSINESS BASICS
24 Lessons for Meeting the Challenges of Global Warming Nick Dallas

Proven techniques to create a more energyefficient and profitable enterprise
As environmental issues become more pressing, businesses must find ways to conserve energy—saving on expenses and improving their bottom line. Green Business Basics helps readers to gain a better understanding on the many “green” topics of our day that can affect their business (such as greenhouse gasses and emission trading). • Gives readers the basic steps needed to plan effectively and efficiently • Global warming and climate change are major issues that are changing the course of businesses and markets • This is a readable and easy to understand title on this topic at the intro-level end of the market
Nick Dallas (Melbourne, Australia) has authored other multidisciplinary titles, including McGraw-Hill’s How to do Business in China. (978-0-07-159723-4 • 0-07-159723-9 (2008))

Also in the Mighty Managers series:
Maginn: Managing in Times of Change Hardcover • $12.95TR 978-0-07-148436-7 • 0-07-148436-1 Zenger: The Handbook for Leaders Hardcover • $12.95TR 978-0-07-148438-1 • 0-07-148438-8 Cox Leadership When the Heat is On Hardcover • $12.95TR 978-0-07-148653-8 • 0-07-148653-4 Heerkens: Project Management Hardcover • $12.95TR 978-0-07-148652-1 • 0-07-148652-6 Bruce: How to Motivate Every Employee Hardcover • $12.95TR 978-0-07-146330-0 • 0-07-146330-5 SEPTEMBER
McGraw-Hill • Business Hardcover • 5¼ × 8¼ • 128 pp ISBN 13: 978-0-07-160357-7 ISBN 10/MHID: 0-07-160357-3 $12.95TR ($13.95 CAN) Rights: World

20

Fall 2008

GREEN YOUR SMALL BUSINESS
Profitable Ways to Become an Ecopreneur Scott Cooney

At last, a comprehensive, how-to guide for aspiring green entrepreneurs
Written for both experienced entrepreneurs and business novices, Green Your Small Business outfits readers with expert how-to advice and guidance on starting, building, and growing a green business. Cooney walks readers through the green business basics, from market research and financing to handling key legal and insurance issues. He then goes on to deliver a gold mine of solid green start-up ideas, covering everything from green wedding planning to green financial services to green travel planning. • Green industries and green consumerism are experiencing massive global growth: organic food sales are growing 17-20%, production and sale of biodiesel fuel has increased by 200-300% annually, and green energy consumption has risen 1000% in five years • The U.S Department of Energy estimates that purchasing of green energy has risen 1000% in five years; funds allocated to Socially Responsible Investing (SRI) will increase to $3 trillion by 2011, an increase of almost 50% in ten years • Still in his twenties, Scott Cooney has a proven track record as ecopreneur with a string of successful green businesses to his credit • The book includes first-hand experiences of several successful ecopreneurs interviewed by the author
Scott Cooney (Salt Lake City, NV) has started, grown, and sold three successful green businesses in the past four years, and he is currently developing two more.

SEPTEMBER
McGraw-Hill • Business/Small Business Paperback • 6 × 9 • 224 pp ISBN-13: 978-0-07-160293-8 ISBN-10/MHID: 0-07-160293-3 $19.95TR ($21.95 CAN) Rights: World

McGraw-Hill

21

Complete Perfect Phrases
With more than 550,000 copies in print, the Perfect Phrases series has become the source professionals can turn to for well-crafted phrases that enhance business communication. Now the Complete Perfect Phrases series packs three Perfect Phrases titles into these comprehensive editions—giving managers and job seekers all the phrases, expertise, and guidance they need to meet and exceed their goals.

A PA P E R B A C K O R I G I N A L

THE COMPLETE BOOK OF PERFECT PHRASES FOR EFFECTIVE MANAGERS
Douglas Max, Robert Bacal, Ann Bruce, Harriet Diamond, & Linda Eve Diamond

THE COMPLETE BOOK OF PERFECT PHRASES FOR SUCCESSFUL JOB SEEKERS
Michael Betrus and Carole Martin

SEPTEMBER
McGraw-Hill • Business/Management Hardcover • 5 × 8 • 576 pp ISBN 13: 978-0-07-148565-4 ISBN 10/MHID: 0-07-148565-1 $22.95TR ($24.95 CAN) Rights: World

SEPTEMBER
McGraw-Hill • Business/Careers Paperback • 5 × 8 • 544 pp ISBN 13: 978-0-07-148566-1 ISBN 10/MHID: 0-07-148566-X $19.95TR ($21.95 CAN) Rights: World

22

Fall 2008

PERFECT PHRASES

For Every Business Situation
More than half a million Perfect Phrases books sold!
Whether it’s selling real estate, managing a business, or handling any tough scenario, the Perfect Phrases series has the tools for precise, effective communication. With Perfect Phrases books, readers have all the phrases they need to get things done, right at their fingertips!

A PA P E R B A C K O R I G I N A L

A PA P E R B A C K O R I G I N A L

PERFECT PHRASES FOR MANAGING YOUR SMALL BUSINESS
Robert Bacal

PERFECT PHRASES FOR LANDLORDS AND PROPERTY MANAGERS
John A.Yoegel

OCTOBER
McGraw-Hill • Business/Small Business Paperback • 5 × 8 • 224 pp ISBN-13: 978-0-07-160052-1 ISBN-10/MHID: 0-07-160052-3 $9.95TR ($10.95 CAN) Rights: World

OCTOBER
McGraw-Hill • Business/Real Estate Paperback • 5 × 8 • 224 pp ISBN-13: 978-0-07-160051-4 ISBN-10/MHID: 0-07-160051-5 $9.95TR ($10.95 CAN) Rights: World

McGraw-Hill

23

IN SEARCH OF LEADERSHIP
How Great Leaders Answer the Question “Why Lead?” Phil Harkins and Phil Swift Foreword by Warren Bennis

Two global executives put high level leaders to the test
In their quest to discover what inspires people to lead, CEO Phil Harkins and cochairman Phil Swift interview and profile the stories of a select group of leaders— from industry executives to national statesmen to selfmade entrepreneurs, asking them the fundamental question: Why Lead? The answers they receive are startling in the commonality of a recurring theme—that great leaders at some point in time all experience a transformational shift that motivates them to move to a level of thinking that operates outside the box of personal power and material gain. In Search of Leadership reveals the qualities and life lessons of leaders who have made this shift. As the authors find, all great leaders eventually realize the need to serve not only their organization, but society and the world at large. • Includes interviews with Benazir Bhutto, Mikhail Gorbachev, John Hammergren, and many other remarkable leaders • Linkage’s Leadership Academy, whose membership numbers more than 125,000, will create courses based on the material in this book
Phil Harkins (Concord, MA) is CEO and chairman of the board of directors of Linkage Inc., a global organizational development company that specializes in leadership development. Phil Swift (Alberta, CAN) is a founder, cochairman, and director, ARC Financial, a private equity firm focused on energy investing with more than $2 billion under its management.

OCTOBER
McGraw-Hill • Business/Leadership Hardcover • 5 × 8 • 272 pp ISBN-13: 978-0-07-160295-2 ISBN-10/MHID: 0-07-160295-X $24.95TR ($26.95 CAN) Rights: World

Related McGraw-Hill Titles:
Sanders: Built to Serve Hardcover • $24.95TR 978-0-07-149792-3 • 0-07-149792-7 Wooden: The Essential Wooden Hardcover • $19.95TR 978-0-07-148435-0 • 0-07-148435-3

PROMOTIONAL CAMPAIGN • National Print Publicity Campaign • Online Promotions

24

Fall 2008

SECRETS
OF THE

WHITE HOUSE FELLOWS
The Making of America’s Leadership Elite
Charles P. Garcia
Lessons on leadership from one of the nation’s most elite fellowships
The White House Fellows program is one of the most exclusive and prestigious fellowships in the United States. Each year fewer than twenty Fellows are chosen from a pool of nearly four thousand applicants to work alongside the president, vice president, cabinet secretaries, and other top government officials. Written by a former Fellow and bestselling author who served in the administrations of Ronald Reagan and George Bush, Secrets of the White House Fellows explores the program through the eyes of distinguished former Fellows whose professional and personal lives were transformed by their time spent at the sides of the nation’s most powerful elite. Working from in-depth interviews of the men and women profiled in the book, as well as his own experiences in the White House, Charles P. Garcia extracts powerful insights into the nature of leadership and shares the secrets of successful leadership that readers can readily apply to virtually any field of endeavor. • This is the first book to go behind the scenes of the White House Fellows program to reveal the secrets of how to be a dynamic, inspiring, and effective leader. Garcia provides in-depth advice on how readers can apply these secrets to their professional and personal lives • Garcia worked in three Presidential administrations, founded one of the nation’s fastest-growing private companies, and was named one of the nation’s one hundred most influential Hispanics by Univision Television. His first leadership book, A Message from Garcia (Wiley, 2006), was a Wall Street Journal bestseller • Garcia has appeared on CNN/Crossfire, FOX News, CBS, CNN, Univision, Telemundo, and CNN en Español; he was Telemundo’s behind-the-desk military analyst during the 23-day period of combat operations in Iraq

McGraw-Hill

25

Oval Office wisdom that creates corner-office success
Charles P. Garcia (Boca Raton, FL), is a former White House Fellow, a graduate of the US Air Force academy, a Columbia Law School graduate, and a bestselling author. In 2006, he sold his investment banking firm, which grew from three people to 60 offices in seven countries; Inc. magazine had identified it as one of the top ten fastest-growing privately held companies in the U.S. Garcia has been named entrepreneur of the year by three national organizations.

OCTOBER
McGraw-Hill • Business/Leadership Hardcover • 6 × 9 • 256 pp ISBN-13: 978-0-07-159848-4 ISBN-10/MHID: 0-07-159848-0 $24.95TR ($26.95 CAN) Rights: World

Insights from major figures
• Government service (Former Secretary of State Colin Powell) • Private Industry (NYSE CEO Marshall Carter) • Nonprofit (former Red Cross President Marsha Evans) • Journalism (former CNN CEO Tom Johnson) • Military (former NATO Supreme Allied Commander Wesley Clark) • Medicine (medical missionary Bernard Loeffke) • Education (Stanford School of Business Dean Robert Joss)

PROMOTIONAL CAMPAIGN • National Print Publicity Campaign • National Broadcast Publicity Campaign • Online Promotions

26

Fall 2008

PERFORMANCE LEADERSHIP
The Next Practices to Motivate Your People, Align Stakeholders, and Lead Your Industry Frank Buytendijk

Take your business to the next level in performance management—Performance Leadership
By taking a behavioral approach, Performance Leadership challenges conventional wisdom on the best practices in performance management. This new approach works to predict and improve organizational behavior to create strategic alignment, and to maximize business performance inside and outside the organization. Frank Buytendijk introduces his unique approach to performance management and provides a practical Performance Leadership Framework to show how companies can build a common purpose, effectively bridge conflicting objectives, and achieve results through all stakeholders. • Driven by intense regulations and the need for transparency and global competitive pressure, performance management is one of the hottest areas in business and IT • A highly respected authority, Buytendijk’s work is unparalleled, sometimes contrarian, always out-of-thebox and forward-thinking, but with a unique human touch • Buytendijk has been interviewed and quoted in numerous publications including the Financial Times, CFO Magazine, FSN, and a wide range of IT and business newspapers and magazines around the world
Frank Buytendijk (The Netherlands) is one of the world’s most recognized and respected authorities on business intelligence and performance management.

OCTOBER
McGraw-Hill Business/Stragtegic Management Hardcover • 6 × 9 • 300 pp ISBN-13: 978-0-07-159964-1 ISBN-10/MHID: 0-07-159964-9 $29.95TR ($32.95 CAN) Rights: All

Related McGraw-Hill Title:
Liker: Toyota Talent Hardcover • $27.95TR 978-0-07-147745-1 • 0-07-147745-4

McGraw-Hill

27

POWER REFERRALS
The Ambassador Method for Empowering Others to Promote Your Business and Do the Selling for You Andrea Sittig-Rolf

Create an army of ambassadors who take referral marketing to the next level
Power Referrals shows readers how to turn referral givers into ambassadors who actually do the selling for them. Sales guru Andrea Sittig-Rolf teaches her Ambassador Method, a step-by-step, practical yet innovative way to win and empower ambassadors to develop new business.

“Follow [Sittig-Rolf ’s] strategies and you'll soon find both your personal and business lives increasing exponentially.”
—Tom Hopkins, author of How to Master the Art of Selling • Builds on the great success of books like Endless Referrals and Get More Referrals Now • Includes interviews from sales leaders such as Zig Ziglar, Tom Hopkins, and Gerhard Gschwandtner • Sittig-Rolf is a sales consultant whose clients include Microsoft, Hewlett-Packard, and Kimberly-Clark; she does 60–70 speaking engagements a year
Andrea Sittig-Rolf (Redmond, WA) is the founder and President of Sittig Incorporated, a sales training and consulting organization. She is also the developer and exclusive provider of The Blitz Experience®, an activity-based sales training program. OCTOBER
McGraw-Hill • Business/Sales Paperback • 6 × 9 • 224 pp ISBN-13: 978-0-07-159768-5 ISBN-10/MHID: 0-07-159768-9

Related McGraw-Hill Titles:
Burg: Endless Referrals, Third Edition Paperback • $16.95TR 978-0-07-146207-5 • 0-07-146207-4 Cates: Get More Referrals Now Paperback • $16.95TR 978-0-07-141775-4 • 0-07-141775-3

$18.95TR ($21.95 CAN) Rights: World

28

Fall 2008

STRATEGIES FOR THE GREEN ECONOMY
Opportunities and Challenges in the New World of Business Joel Makower with Cara Pike

The “guru of green business practices” (AP) provides a blueprint for creating green strategies in the new business landscape
Written by one of today’s most sought-after green business strategist, Strategies for the Green Economy offers corporate leaders a comprehensive roadmap for navigating and thriving in the new green economy. Drawing upon 20 years of experience working with industry giants around the globe on going green, Joel Makower goes beyond recent bestsellers such as Green to Gold (Yale, 2006), to not merely extol the competitive advantages of going green, but to show why businesses must create, implement, and communicate highly successful green strategies—and how to do it. • As everyone from BP to Nike to Wal-Mart touts their environmental commitment, building green business strategies is a matter of business survival • AP dubbed Makower the “guru of green business practices,” and he regularly appears in the national media, including “Today,” Business Week, the New York Times, The Wall Street Journal, USA Today, Fortune, and Forbes
OCTOBER
McGraw-Hill • Business/Green Business Hardcover • 6 × 9 • 256 pp ISBN-13: 978-0-07-160030-9 ISBN-10/MHID: 0-07-160030-2 $27.95TR ($30.95 CAN) Rights: World

• Features groundbreaking, original research into consumers’ attitudes regarding green business practices and tells inside stories of the greening of Wal-Mart, Clorox, Home Depot, Nike,Coca-Cola, Ford, GM, Hewlett-Packard, DuPont, and others
Joel Makower (Oakland, CA) is chairman and executive editor of Greener World Media, producer of acclaimed B-toB sites GreenBiz.com, ClimateBiz.com, and GreenerBuildings.com. Cara Pike (British Columbia, Canada) is a top social change marketer and the founding director of the Social Capital Project.

PROMOTIONAL CAMPAIGN • National Print Publicity Campaign • Online Promotions

Related McGraw-Hill Title:
Tertzakian: A Thousand Barrels a Second Paperback • $16.95TR 978-0-07-149260-7 • 0-07-149260-7

McGraw-Hill

29

A BULL FOR ALL SEASONS
Main Street Strategies for Finding the Money in Any Market Dr. Bob Froehlich

Invaluable hindsight from ten years of bull hunting
A Bull for All Seasons is the culmination of the remarkable 30-year investment career of DWS Scudder vice chairman and self-described Wall Street survivor Dr. Bob Froehlich, who has proven time and again how to sniff out a bull market anytime, anywhere. Drawing from 10 years’ worth of his most popular commentaries and essays published on the DWS Scudder website, the book focuses on Froehlich’s approach to targeting investment opportunities in the most unlikely places by analyzing macro trends. Dr. Froehlich also shares his thoughts at the time of the initial writing as well as his current views on each issue. A Bull for All Seasons brings Wall Street to Main Street, showing individual, active investors how to spot emerging bull markets. • Dr. Froehlich’s investment strategies and principles are evergreen and his commentaries are timeless • Dr. Froehlich speaks to more than 500 audiences each year and appears on business programs weekly • Dr. Froehlich’s commentary and analysis is immensely popular—his articles have garnered up to 500,000 hits on DWS Scudder’s website
Dr. Rob Froehlich (Chicago, IL) is the vice chairman of DWS Scudder. He also serves as chairman of the Investor Strategy Committee. Dr. Froehlich is also a member of Deutsche Bank Americas Tactical Allocation Committee. OCTOBER
McGraw-Hill • Business/investing Hardcover • 6 × 9 • 352 pp ISBN-13: 978-0-07-160002-6 ISBN-10/MHID: 0-07-160002-7 $27.95TR ($30.95 CAN) Rights: World

Related McGraw-Hill Titles:
Siegel: Stocks for the Long Run Hardcover • $34.95TR 978-0-07-149470-0 • 0-07-149470-7 Templeton and Phillips: Investing the Templeton Way Hardcover • 27.95TR 978-0-07-154563-1 • 0-07-154563-8

30

Fall 2008

R E V I S E D A N D E X PA N D E D E D I T I O N

WHAT EVERY REAL ESTATE INVESTOR NEEDS TO KNOW ABOUT CASH FLOW . . . AND 36 OTHER KEY FINANCIAL MEASURES
Frank Gallinelli

The updated edition of the essential guide to real estate financial calculations
Every real estate investor needs to know how to calculate cash flow, long-term gain, net operating income, and a few other basic financial formulas. The revised and updated edition What Every Real Estate Investor Needs to Know About Cash Flow . . . helps readers to master the 36 most essential calculations that determine property worth, projected profits, and investment potential. For beginning investors, real estate veterans, commercial brokers, sellers, and buyers, this handy reference is a must-have for anyone who wants to make sound decisions based on accurate calculations. • The only book of its kind, this is a top-selling real estate title for McGraw-Hill and a must-have for anyone involved in real estate investing • Includes updates and adjustments of all calculations, expansion of sections on Internal Rate of Return, a new section on Capital Accumulation, and a muchneeded index
OCTOBER
McGraw-Hill • Business/Real Estate Paperback • 6 × 9 • 300 pp ISBN-13: 978-0-07-160327-0 ISBN-10/MHID: 0-07-160327-1 $22.95TR ($24.95 CAN) Previous ISBN: 0-07-142257-9 Rights: World

Frank Gallinelli (New Haven, CT) is founder and president of RealData, Inc, the real estate industry’s leading investment software firm. Gallinelli is adjunct assistant professor for Columbia University’s Master of Science in Real Estate Development program, teaching income-property analysis.

Related McGraw-Hill Title:
Dexter: Real Estate Debt Can Make You Rich Paperback • $21.95TR 978-0-07-147281-4 • 0-07-147281-9

McGraw-Hill

31

A PA P E R B A C K O R I G I N A L

THE BRAND CALLED YOU
Create a Personal Brand That Wins Attention and Grows Your Business Peter Montoya with Tim Vandehey

The international bestseller—now updated for an even bigger, brand-savvy market
Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan’s business bestseller list. This invaluable guide teaches readers the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business.

“Montoya’s Personal Branding ideas are going to change how business owners and professionals promote themselves.”
—Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire • Includes brand-new material for today’s brand-conscious market, with profiles of David Bach, Tony Little, Joan Rivers, Montel Williams, and many others • Montoya will promote the book through his many speaking engagements and seminars • Montoya is regularly in the public eye, appearing on Fox News, MSNBC, CNN and ABC. He has been featured in USA Today, Los Angeles Times, Chicago Tribune, New York Newsday, BBC, AFP, Reuter’s, and “CBS Marketwatch,” among many other outlets
Peter Montoya (Tustin, CA) is a world-renowned speaker, trainer, and media expert on Personal Branding.

NOVEMBER
McGraw-Hill • Business/Small Business Paperback • 6 × 9 • 256 pp ISBN-13: 978-0-07-159750-0 ISBN-10/MHID: 0-07-159750-6 $16.95TR ($18.95 CAN) Rights: World

Related McGraw-Hill Title:
Comaford-Lynch: Rules for Renegades Hardcover • $24.95TR 978-0-07-148975-1 • 0-07-148975-4

32

Fall 2008

The

Red Rubber Ball at Work
Elevate Your Game Through the Hidden Power of Play
Kevin Carroll, author of Rules of the Red Rubber Ball
How do you ignite creativity, problem solving, and risk taking to score big in business? According to bestselling author Kevin Carroll, it’s child’s play!
Former 76ers athletic trainer Kevin Carroll, has turned his childhood passion for playing ball into a bestselling franchise. In this fun and thoughtful follow-up to his bestselling Rules of the Red Rubber Ball (ESPN, 2007), Carroll switches the playing field to the workplace, where innovation, motivation, engagement, and teamwork are the headline issues. Drawing on “play profiles” from thought leaders, change agents, and business leaders, he shows readers how to bring a sense of play into the workplace to stimulate creativity, encourage risk-taking, achieve goals—and have a great time doing it. • Newsweek called Rules of the Red Rubber Ball “an adult version of Dr. Seuss’ Oh, The Places You’ll Go!—a pocket guide to finding your way in life.” • Carroll is a sought-after speaker, radio/television guest, and consultant to Nike

Put play in your work as you improve on:
• Innovation: Create better products and services • Problem-Solving: Tag-team responsibility and collaborate on solutions • Motivation: Build creative excitement at every level • Risk-Taking: Push new ideas to their limits • Ingenuity: Reward the “a-ha!” ideas and drive progress forward • Team-Building: Find new ways to share solutions and forge new ones

McGraw-Hill

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Put the bounce back in your business

Fully illustrated, with 31 profiles of successful “players” including ESPN president George Bodenheimer, bestselling authors Seth Grodin and Malcolm Gladwell, Food Network host Duff Goldman, South Bronx activist Majora Carter, renowned author Paulo Coehlo, and many others

NOVEMBER
McGraw-Hill • Business/Management Hardcover • 6 × 7 • 160 pp ISBN-13: 978-0-07-159944-3 ISBN-10/MHID: 0-07-159944-4 $21.95TR ($23.95 CAN)

Kevin Carroll (Portland, OR) is founder of the Katalyst Consultancy and former Head Athletic Trainer for the Philadelphia 76ers. He speaks fifty times a year and consults with industry leaders at Nike, Disney/ESPN, Gap/Old Navy, Hasbro, Proctor & Gamble, and Capital One.

Full color photos and illustrations throughout Rights: World

PROMOTIONAL CAMPAIGN • National Print Publicity Campaign • National Broadcast Publicity Campaign • Online Promotions • Tie-In with Author’s Speaking Engagements

34

Fall 2008

Everything I Know About Business I Learned at McDonald’s

An unparalleled insider’s look at the management practices that have made McDonald’s a household name on six continents—that everyone can use
What is it about McDonald’s that has made it not only the number-one fast-food franchise in the world, but a branding icon second only to Coca-Cola for world wide name recognition? Few people are as well qualified to answer that question as Paul Facella. Beginning behind the counter at age sixteen, Facella literally grew up in the company’s culture. From counter, to grill, to Executive Vice President, Facella, over the course of his distinguished thirty-year career at McDonald’s, developed an intimate knowledge of the fast-food behemoth’s management practices as well as personal ties to its legendary leaders, including founder Ray Kroc, and CEOs Ed Rensi and Fred Turner. In Everything I Know About Business I Learned at McDonald’s Paul Facella takes readers inside to offer them a uniquely intimate and authoritative look at the McDonald’s organization, system, and culture. He extracts powerful lessons for managers, executives, and entrepreneurs in all industries on leadership, people development, and teamwork. • Features invaluable insights into what makes McDonald’s tick, including lessons and strategies learned from conversations with the company’s top echelon that can be used in any business • Provides an up-close-and-personal look at McDonald’s results-driven culture where talent is cultivated and thrives from the corner restaurant to the corner office • Zeros in on the three keys to McDonald’s success: People, Environment, and Direction • The book was written with the full cooperation and support of McDonald’s Corp., and Facella was given unparalleled access to the company’s executive staff and its corporate archives

The Five Results-Driven Leadership Principles for Success Paul Facella and Adina Genn Introduction by Ed Rensi, former CEO, McDonald’s USA

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How to build an international business empire, one hamburger at a time
Paul Facella (Lynbrook, NY) has served as Vice President, Market Development, McDonald’s Metropolitan New York Region since 1999. During his tenure with McDonald’s he has garnered every major honor the company bestows, including The President’s Award, The Freddy Award, two Team Awards, and The Star Award. Adina Genn (Port Washington, NY) is an award-winning journalist who has written for the New York Times and Long Island Business News.

NOVEMBER
McGraw-Hill • Business/Management Hardcover • 5 × 8 • 224 pp ISBN-13: 978-0-07-160141-2 ISBN-10/MHID: 0-07-160141-4

Related McGraw-Hill titles:
Michelli: The Starbucks Experience Hardcover • $24.95TR 978-0-07-147784-0 0-07-147784-5 Capodagli: The Disney Way Hardcover • $18.95TR 978-0-07-147815-1 0-07-147815-9

$24.95TR ($26.95 CAN) Rights: World

PROMOTIONAL CAMPAIGN • National Print Publicity Campaign • National Broadcast Publicity Campaign • Online Promotions • Co-promotion with McDonald’s

36

Fall 2008

Two classics on exceeding client needs and closing more sales—from America’s sales coach Linda Richardson
Linda Richardson (Philadelphia, PA) is the Founder and Chairwoman of Richardson, a global sales training business and is credited with the movement to Consultative Selling. Other innovations she has spearheaded in the sales training industry are: development of a comprehensive, integrated curriculum dedicated exclusively to sales, commitment to customization vs. generic training, and development of an interactive coaching-type training methodology. SECOND EDITION THIRD EDITION

SALES COACHING
Making the Great Leap From Sales Manager to Sales Coach Linda Richardson

STOP TELLING, START SELLING
How to Use Customer-Focused Dialogue to Close Sales Linda Richardson

This definitive guidebook on the coaching process has been fully updated with a new introduction by the author. Written exclusively for sales managers—it offers a brief, concise primer with the fundamentals, nuances, examples, and tools needed for moving fast from boss to coach. • Richardson won the coveted Stevie Award for Lifetime Achievement in Sales Excellence in 2006

If you want to earn your customer’s interest, trust, and business, Richardson explains the need to STOP telling the customer about your product or service and START a true customer dialogue. This newly revised and updated edition shares critical skills every salesperson needs to build customer relationships and close more sales. • Richardson is frequently quoted in the Wall Street Journal, Forbes, Nation’s Business, Success, and The Conference Board Magazine
NOVEMBER
McGraw-Hill • Sales Paperback • 6 x 9 • 256 pp • Rights: World ISBN-13: 978-0-07-160382-9 ISBN-10/MHID: 0-07-160382-4 $18.95TR ($20.95 CAN) Previous ISBNs: 1997 978-0-07-052558-0 • 0-07-052558-7

NOVEMBER
McGraw-Hill • Sales Hardcover • 6 x 9 • 176 pp • Rights: World ISBN-13: 978-0-07-160380-5 ISBN-0/MHID: 0-07-160380-8 $24.95TR ($26.95 CAN) Previous ISBNs: 1996 978-0-07-052382-1 • 0-07-052382-7

McGraw-Hill

37

BOOHER’S RULES OF BUSINESS GRAMMAR
101 Fast and Easy Ways to Correct the Most Common Errors Dianna Booher

Easy memory tricks to ensure proper grammar in business presentations, emails, letters, and much more
Poorly written websites, emails, and presentations can create an immediate impression—one that can be a career killer. An expert in effective business communication, Booher makes grammar rules easy to remember and even easier to implement in business communications. • Booher has more than 26 years of experience researching and coaching on business communication and is a nationally-known expert on the subject • Booher’s impressive client list includes NASA, IBM, Intel, MCI, Pepsico, Kraft, Caterpillar, Salomon Smith Barney, Merrill Lynch, Aflac, Hallmark, and HewlettPackard • Booher is regularly featured in national media on business communication issues, including “Good Morning America,” Wall Street Journal, New York Times, National Public Radio, CNN, USA Today, Entrepreneur, Reader’s Digest, Los Angeles Times, and many more • Booher has been named one of the “21 Top Speakers for the 21st Century” by Successful Meetings magazine
Dianna Booher (Grapevine, TX) is the CEO of Booher Consultants, a communication training firm whose clients have included 22 of the 50 largest corporations in the U.S. Her training programs are licensed and used through strategic partners throughout the world. NOVEMBER
McGraw-Hill • Business/Business Writing Paperback • 5¼ × 8½ • 220pp ISBN-13: 978-0-07-148668-2 ISBN-10/MHID: 0-07-148668-2 $16.95TR ($18.95 CAN) Rights: World

Also from Dianna Booher:
The Voice of Authority Hardcover • $19.95TR 978-0-07-148669-9 • 0-07-148669-0 Great Personal Letters for Busy People Paperback • $21.95TR 978-0-07-146498-7 • 0-07-146498-0

38

Fall 2008

How the Net Generation is Changing the World Don Tapscott, bestselling author of Growing Up Digital and Wikinomics
From the author of Wikinomics—the follow-up to the acclaimed bestseller Growing Up Digital that explores how the digital generation is revolutionizing society
In Growing Up Digital, Don Tapscott revealed how the digital world created a generation that thought, played, and related to their world in a way radically different from that of their parents. In a fascinating follow-up to his seminal work, Grown Up Digital revisits the Net Generation as the eldest of its members turns 30, enters the workforce and marketplace, and establishes their roles as life-long learners and contributors to society. Based on a $4 million research project he led, Tapscott investigates how this dynamic generation is redefining today’s workplace, marketplace, schools, family, and governments by looking at how they learn and work, and what power and influence they hold. • Tapscott has been lauded as one of the most influential media authorities since Marshall McLuhan • Wikinomics (Portfolio Hardcover, 2006), a landmark title introduced the world to a new “digital” generation, was a New York Times and BusinessWeek bestseller, and has 160,000 copies in print • Tapscott keeps a robust speaking schedule with nearly 150 appearances each year and regularly contributes articles and opinion pieces to newspapers and magazines, including the Wall Street Journal, the New York Times, Business 2.0, USA Today, and The Globe and Mail

Grown Up Digital reveals:
• The 8 Net Generation Norms from Freedom to Speed • 5 Myths about the N-Generation • How the N-Gen brain processes information differently • Implication for Education and 7 Guidelines for Educators • Upheaval in the Workforce and 7 ways to Attract and Engage Young Talent • Parenting 2.0: It Takes a Village • The Net Generation as Citizen: Transforming Democracy

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Insights into the changing market, workplace, democracy, society, and culture
through the eyes of the Net Generation

Don Tapscott (Toronto, Ontario) is Founder and Chairman of New Paradigm and an adjunct professor of management at the Joseph L. Rotman School of Management, University of Toronto. He is a bestselling author or coauthor of eleven books, including Paradigm Shift, and The Digital Economy.

NOVEMBER
McGraw-Hill • Business Hardcover • 6 × 9 • 288 pp ISBN-13: 978-0-07-150863-6 ISBN-10/MHID: 0-07-150863-5 $27.95TR ($30.95 CAN) Rights: World

Related McGraw-Hill Title:
Patterson, Grenny, Maxfield, McMillan and Switzler: Influencer Hardcover • 24.95TR 978-0-07-148499-2 • 0-07-148499-X

PROMOTIONAL CAMPAIGN • National Print Publicity Campaign • National Broadcast Publicity Campaign • Online Promotions • Tie-In with Authors’ Speaking Engagements

40

Fall 2008

SMART NETWORKING
How to Create the Relationships That Build Your Business Liz Lynch

A fresh spin on building relationships from a top networking strategist
A must-have for anyone who networks—consultants, salespeople, and entrepreneurs—this ready-to-use guide from networking expert Liz Lynch is packed with need-to-know tricks of the trade to get results 24/7. Step by step, she shows how to integrate face-to-face techniques with a strong online presence and low cost marketing tools such as blogs, ezines, and social media to make networking easier, automatic, and global. • Lynch is an international networking guru, with online newsletters, audio tutorials, ezine courses, and a popular self-published booklet on networking • Features the latest networking technologies and online marketing tools • Lynch is recruited actively by association executives, meeting planners, and corporate managers to facilitate interactive networking sessions, give educational seminars, and provide training materials to increase networking effectiveness
NOVEMBER
McGraw-Hill Business/Communication/Sales and Selling Paperback • 6 × 9 • 224 pp ISBN-13: 978-0-07-160294-5 ISBN-10/MHID: 0-07-160294-1 $16.95TR ($18.95 CAN) Rights: World

Liz Lynch (New York, NY) is a Stanford MBA and management consultant, and of the Center for Networking Excellence. Her articles have appeared on Wall Street Journal Online and TheSquare.com.

Related McGraw-Hill Title:
Burg: Endless Referrals Paperback • $16.95TR 978-0-07-146207-5 • 0-07-146207-4

McGraw-Hill

41

SPIN-FREE ECONOMICS
A No-Nonsense, Non-Partisan Guide to Today’s Global Economic Debates Nariman Behravesh

A refreshingly commonsense look at today’s global economic issues
In an era of sensationalized news media, the clearheaded reasoning of well-known economist and economic forecaster Nariman Behravesh is truly radical. Spin-Free Economics takes a straightforward stance that cuts to the core of contemporary global economic issues affecting every individual’s business and economic decisions. Through impassioned, never-before-published essays, Behravesh looks beyond the posturing of the extreme left and the right to discuss the truth about business and economic forces—and what is still open to debate—allowing readers to make reasoned judgments based on fact and calm analysis instead of political agenda. • Behravesh’s even-keeled analysis is a fresh contrast to the manufactured outrage and soundbite economics of the news media’s celebrated and notorious screamers • Emphasizes the global issues facing Asia, Africa, Europe, and the United States • Behravesh is a well-known economist and is quoted frequently in such publications as The Wall Street Journal, The New York Times, and The Financial Times. He appears regularly on national radio and television programs, including “NBC Nightly News,” “The News Hour with Jim Lehrer,” CNBC’s “Closing Bell, and NPR”
Nariman Behravesh (Lexington, MA) is Chief Economist for Global Insight. Earlier in his career, he was Chief International Economist at Standard and Poor’s. NOVEMBER
McGraw-Hill • Business/Economics Hardcover • 6 × 9 • 272 pp ISBN-13: 978-0-07-154903-5 ISBN-10/MHID: 0-07-154903-X $27.95TR ($30.95 CAN) Rights: World

PROMOTIONAL CAMPAIGN • National Print Publicity Campaign • National Broadcast Publicity Campaign • Online Promotions

Related McGraw-Hill Title:
Fleckenstein: Greenspan’s Bubbles Hardcover • $21.95TR 978-0-07-159158-4 • 0-07-159158-3

42

Fall 2008

NEGOTIATE LIKE THE PROS
A Top Sports Negotiator’s Lessons for Making Deals, Building Relationships, and Getting What You Want Kenneth L. Shropshire

What the sports world can teach you about becoming a major league negotiator
A fun, fascinating, and instructional read, Negotiate Like the Pros retells the strategies behind some of the most noteworthy, complex, and lucrative sports deals of all time. A successful sports negotiator, Kenneth L. Shropshire uses these stories to teach readers how to become better deal makers, as well as how to develop negotiating methods and styles suited to their individual strengths. Each chapter synthesizes major sports negotiation stories, which are then analyzed for the lessons they hold that can be applied to any field. • Tells the stories behind major international sports negotiations in basketball (Yao Ming), baseball (Japanese players in the MLB), the Olympics (Fidel Castro and the Cuban team), Cricket (Sponsorship battles), soccer (Beckham coming to America), and more • Includes timeless sports stories featuring Vince Lombardi, Donald Trump, A-Rod, Terrell Owens, and boxing heavyweight Henry Tillman, and others
NOVEMBER
McGraw-Hill • Business/Negotiating Hardcover • 5 × 8 • 200 pp ISBN-13: 978-0-07-154831-1 ISBN-10/MHID: 0-07-154831-9 $19.95TR ($21.95 CAN) Rights: World

• Clearly and concisely delineates powerful lessons on how to research, plan, and follow through on successful negotiations
Kenneth L. Shropshire (Philadelphia, PA) is the David W. Hauck Professor at The Wharton School and the academic director at the Wharton Business and Entrepreneurial Management Program for NFL players. He also serves as an arbitrator with the NFL Players Association.

Related McGraw-Hill Title:
Donaldson: Fearless Negotiating Hardcover • $16.95TR 978-0-07-148779-5 • 0-07-148779-4

McGraw-Hill

43

A PA P E R B A C K O R I G I N A L

INVESTING IN APARTMENT BUILDINGS
Create a Reliable Stream of Income and Build Long-Term Wealth Matthew Martinez

An everyman’s guide to buying low-priced properties and targeting the best investments
Written by the author of the bestselling 2 Years to a Million in Real Estate, this book provides both novice and experienced real estate investors with step-by-step guidance on finding, financing, managing, and reaping a steady flow of profit from rental properties. Drawing upon his experiences as a skittish investor who struck gold in apartment rentals, Investing in Apartment Buildings provides readers with proven strategies for breaking into the market while avoiding pitfalls and gaffs commonly made during the first few years. • Real estate experts agree that conditions are ideal for profiting from rental properties, and aspiring investors are hungry for expert guidance on how to break into in the market • Martinez was named a “Tycoon in the Making” by CNN • The natural follow-up to Martinez’s 2 Years to a Million in Real Estate this book offers more of the author’s trademark practical, real-world advice • Uses examples from the author’s investment history to help first-time investors conquer their fears and make the leap into rental property investment
Matthew Martinez (Miami, FL) has been profiled in The Wall Street Journal and Money. He is also a Real Estate Coach at AOL.com.

NOVEMBER
McGraw-Hill • Business/Real Estate Paperback • 6 × 9 • 320 pp ISBN-13: 978-0-07-149886-9 ISBN-10/MHID: 0-07-149886-9 $24.95TR ($26.95 CAN) Rights: World

Also from Matthew Martinez:
2 Years to a Million in Real Estate Paperback • $21.95TR 978-0-07-147187-9 • 0-07-147187-1

44

Fall 2008

SAMPSON ROCK OF WALL STREET
Edwin Lefèvre, author of the bestseller Reminiscences of a Stock Operator

The 1907 landmark work from the author of Wall Street Stories
Lauded throughout the financial community as the first “real” novel of Wall Street life, Sampson Rock of Wall Street presents a “wheels within wheels” look at stock market games. Written in Edwin Lefèvre’s inimitable style, Sampson Rock of Wall Street is a thinly veiled composite of well-known Wall Street personalities, including E.H. Harriman and James H. Keene. • The first novel and third fictionalized work by Edwin Lefèvre, whose ability to capture the world of Wall Street has garnered acclaim and attention for over a century • Lefèvre’s Reminiscences of a Stock Operator has been widely republished to great acclaim • This fascinating work continues Lefèvre’s tradition of depicting well-known Wall Street figures of his era under the auspices of fiction
NOVEMBER
McGraw-Hill • Business/Investing Hardcover • 5 × 8 • 400 pp ISBN 13: 978-0-07-160512-0 ISBN 10/MHID: 0-07-160512-6 $24.95TR ($26.95 CAN) Rights: World

Edwin Lefèvre’s (1871-1943) was an American journalist, author, and statesman most noted for his writing on Wall Street. Appointed an Ambassador of the United States by President Howard Taft in 1909, he served in posts in a number of countries, including Italy, France, and Spain. At the end of his diplomatic career in 1913, Lefévre returned to his home in Vermont where he resumed his literary work, writing novels and contributing short stories for magazines such as The Saturday Evening Post and McClure’s.

Related McGraw-Hill Title:
Lefevre: Wall Street Stories Hardcover • $24.95TR 978-0-07-154484-9 • 0-07-154484-4

McGraw-Hill

45

WARGAMING FOR LEADERS
Strategic Decision Making from the Battlefield to the Boardroom Mark Herman, Robert Kurz, and Mark Frost

Business is war. Here’s how to win it—with field-tested strategies from the world’s leading wargamers at Booz Allen Hamilton
Today, wargaming is used at the highest levels of government and business to provide leaders with the sharpest competitive edge—to anticipate the future and beat the enemy. In Wargaming for Leaders, Mark Herman, world-renowned wargame developer for Booz Allen Hamilton with coauthors Frost and Kurz, explores the strategies learned from wargames designed and staged for the U.S. Army, global corporations, and nonprofit groups, revealing how these exercises have made for significant decisions and competitve advantage. • Includes strategies, case studies, and exercises that can be applied to any business, nonprofit, and government agency • Herman is VP and game developer at Booz Allen Hamilton, the preeminent global strategy consultants and wargaming pioneers for more than four decades • Booz Allen Hamilton’s wargaming clients include the U.S. military American and transnational corporations, and public-private partnerships
Mark Herman (Potomac, MD) is a vice president of Booz Allen Hamilton, specializing in the research, design, and staging of wargames for the government and private sector. He is the author and developer of almost fifty commercial wargames. Robert Kurz (Potomac, MD), a principal at Booz Allen Hamilton, specializes in strategy, analysis, and wargaming. Mark Frost (Annapolis, MD), a principal at Booz Allen Hamilton, leads the firm’s work in business wargaming. DECEMBER
McGraw-Hill • Business/Management Hardcover • 6 × 9 • 320 pp ISBN-13: 978-0-07-159688-6 ISBN-10/MHID: 0-07-159688-7 $27.95TR ($30.95 CAN) Rights: World

PROMOTIONAL CAMPAIGN • National Print Publicity Campaign • Online Promotions • Tie-In with Authors’ Speaking Engagements

Related McGraw-Hill Title:
Miller: Game Theory at Work Hardcover • $44.95TR 978-0-07-140020-6 • 0-07-140020-6

46

Fall 2008

A PA P E R B A C K O R I G I N A L

STOP SELF-SABOTAGE
Get Unstuck at Work and Love Your Career Pat Pearson, M.S.S.W.

Five proven strategies for getting “unstuck” at work, in relationships, and in life
A self-published success, with more than 55,000 copies sold, this practical guide from a licensed psychotherapist shows readers how to conquer the negative beliefs that are sabotaging their lives. This simple plan can help transform self-defeating thinking into a higher “Deserve Level,” giving them the tools they need to stop self-sabotage—and embrace the happiness and success they deserve. • Strong track record: the self-published edition of Stop Self Sabotage sold 55,000 copies • Self-promoting author: Pearson speaks to major clients like Mary Kay, Avon, American Airlines, IBM, and Century 21, and has appeared on CNN, Court TV, and hundreds of radio programs • Practical approach: a psychotherapist’s proven fourstep plan for improving careers, and relationships
Pat Pearson, M.S.S.W. (Newport Coast, CA) has been a speaker and clinical psychotherapist for more than 25 years. Her company, Pearson Presentations, offers seminars, audios, and books to clients and corporations worldwide.

DECEMBER
McGraw-Hill • Business/Self-Help Paperback • 6 × 9 • 256 pp ISBN-13: 978-0-07-160319-5 ISBN-10/MHID: 0-07-160319-0 $16.95TR ($18.95 CAN) Rights: World

Related McGraw-Hill Titles:
Brinkman and Kirschner: Dealing with People You Can’t Stand Paperback • $16.95TR 978-0-07-137944-1 • 0-07-137944-4

PROMOTIONAL CAMPAIGN • National Print Publicity Campaign • Online Promotions • Tie-in with author speaking events

McGraw-Hill

47

26TH EDITION

HOW TO PAY ZERO TAXES, 2009
Jeff A. Schnepper

The best advice in tax savings for 25 years!
Completely up to date for 2009, this tax guide focuses on saving money on taxes, not on filling out forms. From converting personal expenses into business expenses to avoiding or surviving an IRS audit, How to Pay Zero Taxes, 2009 Edition, comprehensively covers more deductions than any other tax book, all conveniently organized in six fast-access categories: exclusions, credits, “above-the-line” deductions, “below-theline” deductions, traditional tax shelters, and supertax shelters. • Hundreds of practical steps to lower a tax bill this year, next year, and beyond
Jeff A. Schnepper (Cherry Hill, NJ) is the author of several books on finance and taxation, including How to Pay Zero Estate Taxes and all twenty-five previous editions of How to Pay Zero Taxes. He is a financial, tax, and legal advisor to the Transamerica sales force and runs a full-time accounting and legal practice in Cherry Hill, New Jersey. Mr. Schnepper is Microsoft’s MSN MONEY tax expert, an economics editor for USA Today and is tax counsel for Haran, Watson & Company.

DECEMBER
McGraw-Hill • Business/ Personal Finance Paperback • 7¼ × 9½ • 800 pp ISBN-13: 978-0-07-160033-0 ISBN-10/MHID: 0-07-160033-7 $17.95TR ($19.95 CAN)

“If there’s a tax break allowed out there, it’s in here.”
—New York Daily News Related McGraw-Hill Titles:
Botkin: Lower Your Taxes—Big Time! 2007-2008 Edition Paperback • $18.95TR 978-0-07-147868-7 • 0-07-147868-X Botkin: Real Estate Tax Secrets of the Rich Paperback • $24.95TR 978-0-07-147235-7 • 0-07-147235-5 Rosenberg: Small Business Taxes Made Easy Paperback • $16.95TR 978-0-07-144168-1 • 0-07-144168-9 Meier: Make Your Life Tax Deductible Paperback • $16.95TR 978-0-07-146762-9 • 0-07-146762-9

Previous ISBN: 2008 • 0-07-154615-4 Rights: World

48

Fall 2008

FIND YOUR COURAGE
The 12 Acts for Becoming Fearless at Work and in Life Margie Warrell, ICF-certified executive and life coach

“An up-front, to the point, and honest masterpiece.You can’t go wrong with this one!”
—Richard Carlson, bestselling author of Don’t Sweat the Small Stuff . . . From popular life coach and motivational speaker Margie Warrell comes an inspiring, practical guide for finding the courage to change any—or every—aspect of one’s life. Aimed toward both business and self-help consumers, Warrell’s “12 Acts of Courage” challenges readers to rethink their “life scripts,” overcome everyday fears and dream bigger. Each chapter includes proven strategies and “Courage Exercises” to help readers harness their inner strength and make meaningful changes in their personal and professional lives. • Strong speaking platform: Warrell presents workshops on courage at American Airlines, Verizon, ExxonMobil, and other major corporations • Great crossover potential: applies equally to business and self-help readers, as well as the recovery market
DECEMBER
McGraw-Hill • Business/Self-Help Hardcover • 5½ × 8¼ • 304 pp ISBN-13: 978-0-07-160537-3 ISBN-10/MHID: 0-07-160537-1 $15.95TR ($17.95 CAN) Rights: World

• Proven Genre: in the tradition of bestsellers such as What Got You Here Won’t Get You There (Hyperion, 2007), Life Makeovers (Broadway, 2002) and McGrawHill’s Coach Yourself to Success (0-8092-2537-9)
Margie Warrell (Washington, DC) is a certified executive and life coach, professional speaker, syndicated columnist, and published author.

Related McGraw-Hill Titles: PROMOTIONAL CAMPAIGN • National Print Publicity Campaign • Online Promotions
Patterson: Crucial Conversations Paperback • $16.95TR 978-0-07-140194-4 • 0-07-140194-6 Miedaner: Coach Yourself to Success Paperback • $14.95TR 978-0-8092-2537-8 • 0-8092-2537-9

McGraw-Hill

49

THE MCKINSEY ENGAGEMENT
A Powerful Toolkit For More Efficient and Effective Team Problem Solving Paul Friga, Ph.D., coauthor of The McKinsey Mind

Top-quality, big-impact techniques for problem solving in every company
A breakthrough guide on problem solving, The McKinsey Engagement delivers proven methodologies—both from the most recognized brand in the world as well as from prominent companies across the globe. Friga provides time-tested business advice and problem-solving techniques that top corporations use to consistently achieve breakthrough results. • Friga teaches the methods in The McKinsey Engagement in his popular TEAM FOCUS bootcamp designed for consultants and MBA students • There are approximately 100,000 consultants in the U.S. and over 300,000 globally in major firms who are continuously seeking best practice ideas • Each year, over 40,000 MBA students come out of business schools in the U.S. and over 70,000 globally.
Paul Friga, Ph.D. (Bloomington, IN) ran new consultant training at PricewaterhouseCoopers and was a strategic consultant and participant/leader in analytical and interpersonal courses at McKinsey & Company. He works with executives at Fortune 100 companies in the U.S. and Europe on strategy and training.
* This work is based upon the author’s experience and research at McKinsey and elsewhere and is not sponsored or approved by McKinsey or any other firms the book does not include any confidential or proprietary information from McKinsey or any consulting firm or respective clients thereof.

DECEMBER
McGraw-Hill • Business Hardcover • 6 × 9 • 224 pp ISBN 13: 978-0-07-149741-1 ISBN 10/MHID: 0-07-149741-2 $29.95TR ($32.95 CAN) Rights: World

Train for impact the way top firms do with McKinsey:
Rasiel: The McKinsey Way Hardcover • 0-07-053448-9 • $27.95TR Rasiel and Friga: The McKinsey Mind Hardcover • 0-07-137429-9 • $29.95TR

Previously Announced. All backorders cancelled

50

Fall 2008

A PA P E R B A C K O R I G I N A L

MUTUAL FUNDS FOR THE UTTERLY CONFUSED
Paul Petillo
The everyperson’s guide to making the best mutual fund choices
More than 95 million people hold mutual fund investments either through 401(k)s, IRAs, or other types of investment accounts. Written by successful “blue-collar investor” Paul Petillo, Mutual Funds for the Utterly Confused demystifies mutual funds and provides clear explanations of all key aspects of each type of mutual fund. • Detailed explanations of all types of mutual funds including money market funds, bond funds, stock funds, ETFs, and index funds • Interviews with mutual fund managers offer valuable insights into the minds of the people who run the mutual fund industry
Paul Petillo (Portland, OR) is the founder and managing editor of BlueCollarDollar.com and the author of several popular investment guides. DECEMBER
McGraw-Hill • Business/Personal Finance Paperback • 7⅜ × 9⅓ • 272 pp ISBN-13: 978-0-07-160018-7 ISBN-10/MHID: 0-07-160018-3 $16.95TR ($18.95 CAN) Rights: World

Banish Bafflement with the Utterly Confused Series!
Investing for the Utterly Confused Paperback • $16.95TR 978-0-07-148046-8 • 0-07-148046-3 Retirement Planning for the Utterly Confused Paperback • $16.95TR 978-0-07-150868-1 • 0-07-150868-6 Lim: Investing Demystified Paperback • $19.95ST 978-0-07-144412-5 • 0-07-144412-2 Lim: Financial Planning Demystified Paperback • $19.95ST 978-0-07-147671-3 • 0-07-147671-7

McGraw-Hill

51

A PA P E R B A C K O R I G I N A L

THE QUICKSTEPS GUIDE TO SKILLS FOR NEW MANAGERS
Essential Ingredients for Success in Management Marty Matthews and Sherryl Christie-Bierschenk

More than 30,000 Quicksteps sold!

Easy-to-follow techniques for successful, effective management
This hands-on resource smooths the path for those transitioning into a management role for the first time. Using jargon-free language and a step-by-step format, this guide lays out what every new manager needs to know—including skills such as letting go of old habits, managing “upwards,” mentoring, motivating through team-building, and staying organized.
Marty Matthews (Langley, WA) is the co-creator of the bestselling QuickSteps series from McGraw-Hill/Osborne. Sherryl Christie-Bierschenk (Clinton, WA) is an executive coach, leadership development instructor, and business owner who has worked with managers from Microsoft, Apple, Kodak, Boeing, and REI.

Quicksteps Backlist:
Matthews: Windows XP Quicksteps Paperback • $16.99PC 978-0-07-223218-9 • 0-07-223218-8 Matthews: Microsoft Office Powerpoint 2003 Quicksteps Paperback • $16.99PC 978-0-07-223230-1 • 0-07-223230-7 Cronan: Microsoft Office Excel 2003 Auicksteps Paperback • $16.99PC 978-0-07-223228-8 • 0-07-223228-5 Matthews: eBay Quicksteps Paperback • $16.99PC 978-0-07-225506-5 • 0-07-225506-4 Mathews: Microsoft Office Word 2003 QS Paperback • $16.99PC 978-0-07-225860-8 • 0-07-225860-8 Cronan: MS Office Access 2003 Paperback • $16.99PC 978-0-07-223229-5 • 0-07-223229-3 DECEMBER
McGraw-Hill • Business/Management Paperback • 7⅜ × 9¼ • 240 pp 30 illustrations ISBN-13: 978-0-07-147520-4 ISBN-10/MHID: 0-07-147520-6 $19.95TR ($21.95 CAN)

52

Fall 2008

LEAN SIX SIGMA FOR FEDERAL SERVICES
Mark Price, Peter Banfield, Mike George Jr., and Allen Zeman
The only guide to successful lean six sigma deployment in the federal sector
Lean Six Sigma has found its way into the public sector, with implementation already begun in federal operations. Lean Six Sigma for Federal Services is the first book to provide civilian and military federal leaders with the key strategic elements for planning a Lean Six Sigma deployment. Mark Price, Peter Banfield, and Mike George, Jr. of The George Group—the world leader in LSS training—share their expertise in facing the challenges and constraints unique to federal organizations. • This is the only book to focus on the high-level view of Lean Six Sigma deployment inside a federal organization. • Features real-life case studies drawn from George Group’s experiences in consulting to public sector organizations. • Lean Six Sigma Pocket Toolbook (0-07-144119-0) recently hit the BusinessWeek bestseller list through sales driven to the trade from George Group’s Army consulting.
DECEMBER
McGraw-Hill • Business/Management Hardcover • 6 × 9 • 188 pp ISBN-13: 978-0-07-149068-9 ISBN-10/MHID: 0-07-149068-X $19.95TR ($21.95 CAN) Rights: World
Previously Announced, All Backorders Cancelled

Lean Six Sigma expert Mark Price (Dallas, TX) is President of George Group Federal Services, which provides Lean Six Sigma training to the U.S. Army, Navy, Air Force, IRS, and U.S. Congress. Peter Banfield (Dallas, TX) is Vice President of George Group Federal Services. Mike George, Jr. (Dallas, TX) is responsible for new business development and deployment design for George Group Federal Services.

Related McGraw-Hill Titles:
George: Fast Innovation Hardcover • $29.95TR 978-0-07-145789-7 • 0-07-145789-5 George: Conquering Complexity Hardcover • $29.95TR 978-0-07-143508-6 • 0-07-143508-5

McGraw-Hill

53

INVESTING IN GOLD
The Essential Safe Haven Investment for Every Portfolio Jonathan Spall

A timely guide to the “recession-proof” commodity
Every investor values gold, but few deeply understand its unique position in the financial market. Categorized as a “safe-haven” asset, this precious metal can rally by stock-market slides and offen increases in value during times of inflation. This comprehensive guide provides all the knowledge an investor needs to capitalize in the gold market. Jonathan Spall, an expert in the precious metals markets, provides a thorough tutorial on one of the world’s most valuable assets, from how gold is mined and processed, to market and pricing trends, to its unique position in the marketplace. He also reveals the answers to why gold is presently at record highs and debunks some of the myths surrounding gold. • The further we slide toward recession, the more curious investors will be about gold • Ideal for any investor, portfolio manager, or hedge fund manager • Author has more than 20 years experience in the precious metal markets • Explains how geopolitical shifts affects the price of gold
Jonathan Spall (Bishop’s Stortford, UK) is director of commodities at Barclays Capital, the investment banking arm of Barclays Bank. He has 25 years experience in related markets, including working nine years in Asia/Pacific. DECEMBER
McGraw-Hill Business/Investment & Securities Hardcover • 5 × 8 • 224 pp ISBN-13: 978-0-07-160346-1 ISBN-10/MHID: 0-07-160346-8 $27.95TR ($30.95 CAN)

Related McGraw-Hill Title:
Navarro: If it’s Raining in Brazil, Buy Starbucks Paperback • $16.95TR 978-0-07-143319-8 • 0-07-143319-8

Rights: World

54

Fall 2008

MCGRAW-HILL’S CAREERS FOR

The only career series to match the right job with the right personality

Vital information in each book includes: • Suggested jobs in a wide range of settings, from the office to the outdoors • A selection of jobs with different levels of educational requirements • Advice on competing in hot job markets • Tips on transforming hobbies into job skills
Each book: O C T O B E R • McGraw-Hill • Careers • Paperback • 5½ × 8½ • 176 pp • Rights: World

THIRD EDITION

SECOND EDITION

CAREERS FOR HISTORY BUFFS & OTHERS WHO LEARN FROM THE PAST
Blythe Camenson
ISBN-13: 978-0-07-154537-2 ISBN-10/MHID: 0-07-154537-9 $14.95TR ($15.95 CAN) Previous ISBNs: 2002 978-0-07-139041-5 • 0-07-139041-3

CAREERS FOR HARD HATS & OTHER CONSTRUCTION TYPES
Marjorie Eberts and Margaret Gisler
ISBN-13: 978-0-07-154538-9 ISBN-10/MHID: 0-07-154538-7 $14.95TR ($15.95 CAN) Previous ISBNs: 2001 978-0-658-01064-4 • 0-658-010065-6

F O U RT H E D I T I O N

THIRD EDITION

CAREERS FOR BOOKWORMS & OTHER LITERARY TYPES
Marjorie Eberts and Margaret Gisler
ISBN-13: 978-0-07-154539-6 ISBN-10/MHID: 0-07-154539-5 $14.95TR ($15.95 CAN) Previous ISBNs: 2002 978-0-07-139031-6 • 0-07-139031-6

CAREERS FOR NIGHTOWLS & OTHER INSOMNIACS
Louise Miller
ISBN-13: 978-0-07-154540-2 ISBN-10/MHID: 0-07-154540-9 $14.95TR ($15.95 CAN) Previous ISBNs: 2002 978-0-07-139034-7 • 0-07-139034-0

Other titles in the Careers For series:
Camenson: Careers for Aquatic Types & Others Who Want to Make a Splash, Second Edition Paperback • $14.95TR 978-0-07-148215-8 • 0-07-148215-6 Goldberg: Careers for Geniuses & Other Gifted Types, Second Edition Paperback • $14.95TR 978-0-07-148216-5 • 0-07-148216-4

McGraw-Hill

55

Expert guidance on exploring and choosing the perfect job
Ideal for college students or anyone ready to go back to school, this series explores specific areas of interest and helps job seekers determine which job in that field suits them. • Breaks down specific educational requirements and additional training • Surveys the salaries and job opportunities to help seekers find the perfect match

THIRD EDITION

THIRD EDITION

CAREERS IN ENGINEERING
Geraldine Garner

CAREERS IN ARCHITECTURE
Blythe Camenson

OCTOBER
McGraw-Hill • Careers Paperback • 7⅜ × 9¼ • 192 pp • Rights: World ISBN-13: 978-0-07-154555-6 ISBN-10/MHID: 0-07-154555-7 $16.95TR ($18.95 CAN)
Previous ISBNs: 2002 • 978-0-07-139041-5 • 0-07-139041-3

OCTOBER
McGraw-Hill • Careers Paperback • 7⅜ × 9¼ • 192 pp • Rights: World ISBN-13: 978-0-07-154556-3 ISBN-10/MHID: 0-07-154556-5 $16.95TR ($18.95 CAN)
Previous ISBNs: 2002 • 978-0-658-00460-5 • 0-658-00460-3

Other titles in the Careers In series:
Camenson: Careers in Art, Second Edition Paperback • $15.95TR 978-0-07-146772-8 • 0-07-146772-6 Camenson: Careers in Writing, Second Edition Paperback • $16.95TR 978-0-07-148212-7 • 0-07-148212-1 Eberts: Careers in Child Care, Third Edition Paperback • $16.95TR 978-0-07148211-0 • 0-07-148211-3 Garner: Careers in Horticulture & Botany, Second Edition Paperback • $15.95TR 978-0-07-146773-5 • 0-07-146773-4

56

Fall 2008

GREAT

JOBS
THIRD EDITION

Answers the question “What can I do with a major in . . . ?” It isn’t always obvious what a college major can offer to the workplace. Great Jobs books help students and recent college graduates explore the possibilities in their majors and provide: • Guidance on how to present a major as a workplace asset during an interview • A primer for new college grads on how to conduct a job search • Ways to use a college major in the real world
THIRD EDITION

GREAT JOBS FOR SOCIOLOGY MAJORS
Stephen Lambert

GREAT JOBS FOR BUSINESS MAJORS
Stephen Lambert

OCTOBER
McGraw-Hill • Careers Paperback • 6 x 9 • 192 pp • Rights: World ISBN-13: 978-0-07-154482-5 ISBN-10/MHID: 0-07-154482-8 $16.95TR ($18.95 CAN)
Previous ISBNs: 2002 • 978-0-07-140301-6 • 0-07-140301-9

OCTOBER
McGraw-Hill • Careers Paperback • 6 x 9 • 192 pp • Rights: World ISBN-13: 978-0-07-154483-2 ISBN-10/MHID: 0-07-154483-6 $16.95TR ($18.95 CAN)
Previous ISBNs: 2003 • 978-0-07-140581-2 • 0-07-140581-X

Other titles in the Great Jobs series:
Camenson: Great Jobs for Economics Majors, Second Edition Paperback • $15.95TR 978-0-07-146774-2 • 0-07-146774-2 Camenson: Great Jobs for Geology Majors, Second Edition Paperback • $15.95TR 978-0-07-146775-9 • 0-07-146775-0 Camenson: Great Jobs for Liberal Arts Majors, Third Edition Paperback • $16.95TR 978-0-07-148214-1 • 0-07-148214-8 Lambert & deGalan: Great Jobs for History Majors, Third Edition Paperback • $16.95TR 978-0-07-148213-4 • 0-07-148213-X

McGraw-Hill

57

RESUMES
• Nearly 100 sample resumes and 20 cover letters for each field-more than any competing series • A workbook format to organize information before writing a resume
F O U RT H E D I T I O N

FOR
• Perfect for college grads and people changing careers or re-entering the job market • A variety of eye-catching resume formats

Powerful, impressive resumes that lead to the right job!

THIRD EDITION

RESUMES FOR HEALTH & MEDICAL CAREERS
The Editors of McGraw-Hill

RESUMES FOR THE 50+ JOB HUNTER
The Editors of McGraw-Hill

OCTOBER
McGraw-Hill • Careers Paperback • 8½ × 11 • 144 pp • Rights: World ISBN-13: 978-0-07-154535-8 ISBN-10/MHID: 0-07-154535-2 $12.95TR ($13.95 CAN)
Previous ISBNs: 2003 • 978-0-07-141154-7 • 0-07-141154-2

OCTOBER
McGraw-Hill • Careers Paperback • 8½ × 11 • 144 pp • Rights: World ISBN-13: 978-0-07-154536-5 ISBN-10/MHID: 0-07-154536-0 $12.95TR ($13.95 CAN)
Previous ISBNs: 2002 • 978-0-07-139043-9 • 0-07-139043-X

Other titles in the Resumes For series:
Resumes for Business Management Careers, Third Edition Paperback • $11.95TR 978-146780-3 • 0-07-146780-7 Resumes for Law Careers, Third Edition Paperback • $12.95TR 978-0-07-148220-2 • 0-07-148220-2 Resumes for Scientific and Technical Carrers Paperback • $12.95TR 978-0-07-148219-6 • 0-07-148219-9 Resumes for Social Service Careers, Third Edition Paperback • $11.95TR 978-0-07-146781-0 • 0-07-146781-5

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Fall 2008

OPPORTUNITIES
in
Each book offers: • The latest information on a field of interest • Training and educational requirements for each career • Salary statistics for different positions within each field • Up-to-date professional and Internet resources

Each book: O C T O B E R • McGraw-Hill • Careers • Paperback • 5⅜ × 7⅝ • 160 pp • Rights: World

REVISED EDITION

REVISED EDITION

REVISED EDITION

PSYCHOLOGY CAREERS
Blythe Camenson
ISBN-13: 978-0-07-154530-3 ISBN-10/MHID: 0-07-154530-1 $14.95TR ($15.95 CAN) Previous ISBNs: 2001 978-0-658-01053-8 • 0-658-01053-0

LIBRARY AND INFORMATION SCIENCE CAREERS
Kathleen De la Pena McCook
ISBN-13: 978-0-0-7154531-0 ISBN-10/MHID: 0-07-154531-X $14.95TR ($15.95 CAN) Previous ISBNs: 2001 978-0-658-01642-4 • 0-658-01642-3

ANIMAL AND PET CARE CAREERS
Mary Price and Richard Lee
ISBN-13: 978-0-07-154534-1 ISBN-10/MHID: 0-07-154534-4 $14.95TR ($15.95 CAN) Previous ISBNs: 2001 978-0-658-01043-9 • 0-658-01043-3

REVISED EDITION

REVISED EDITION

REVISED EDITION

FORENSIC SCIENCE CAREERS
Blythe Camenson
ISBN-13: 978-0-07-154533-4 ISBN-10/MHID: 0-07-154533-6 $14.95TR ($15.95 CAN) Previous ISBNs: 2001 978-0-658-00102-4 • 0-658-00102-7

INTERIOR DESIGN & DECORATING CAREERS
David Stearns
ISBN-13: 978-0-07-154532-7 ISBN-10/MHID: 0-07-154532-8 $14.95TR ($15.95 CAN) Previous ISBNs: 2001 978-0-658-02119-0 • 0-658-02119-2

VISUAL ARTS CAREERS
Mark Salmon
ISBN-13: 978-0-07-154529-7 ISBN-10/MHID: 0-07-154529-8 $14.95TR ($15.95 CAN) Previous ISBNs: 2001 978-0-658-01057-6 • 0-658-01057-3

McGraw-Hill

59

2009-2010 EDITION

BIG BOOK OF JOBS
Editors of McGraw-Hill & the United States Department of Labor, Bureau of Labor Statistics

Comprehensive, up-to-the minute information on top jobs and job search techniques from the United States Department of Labor
With up-to-the-minute data from the U.S. Department of Labor, plus cutting-edge career strategies from McGraw-Hill, The Big Book of Jobs saves you precious time by offering everything you need for job hunting in a single volume. From building career management skills and writing resumes to exploring 250 career possibilities, this resource arms you with the tools to effectively pound the pavement. • The most comprehensive, authoritative source of career information on the market • Includes expert information on conducting an effective job search
The Bureau of Labor Statistics is the principal factfinding agency for the Federal Government in the broad field of labor economics and statistics.

OCTOBER
McGraw-Hill • Careers Paperback • 8½ × 11 • 784 pp ISBN-13: 978-0-07-160204-4 ISBN-10/MHID: 0-07-160204-6 $17.95TR ($19.95 CAN) Previous ISBNs: 2006 978-0-07-147590-7 • 0-07-147590-7 Rights: World

Bestselling Job Search Titles from McGraw-Hill:
Leanne: How to Interview Like a Top MBA: Paperback • $14.95TR 978-0-07-141827-0 • 0-07-141827-X Lowstuter: In Search Of The Perfect Job, Second Edition Paperback • $19.95TR 978-0-07-148588-0 • 0-07-148588-0 Betrus: 202 Great Cover Letters Paperback • $10.95TR 978-0-07-149248-5 • 0-07-149248-8 Block: 202 Great Resumes Paperback • $10.95TR 978-0-07-143316-7 • 0-07-143316-3 Deluca: Best Answers to the 201 Most Frequently Asked Interview Questions Paperback • $12.95TR 978-0-07-016357-7 • 0-07-016357-X

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Fall 2008

Professional Business

SIXTH EDITION

SECURITY ANALYSIS

Benjamin Graham and David L. Dodd Preface by Warren E. Buffett
Edited by Seth A. Klarman, Bruce Greenwald, James Grant and Jeffrey M. Laderman, CFA The bible of value investing—updated by today’s value investing masters
Buying a dollar’s worth of assets for 50 cents isn’t the only way to succeed on Wall Street. But it is how Warren Buffett got rich. Just as value investing never goes out of style, neither does the value investor’s bible, Security Analysis, by Benjamin Graham and David L. Dodd, which has withstood the test of time as well or better than any investment book ever published. Now the Sixth Edition updates the masters’ ideas and adapts them for the 21st century’s markets. In what will be a major event in the investment community, the second edition, which was published in 1940 and still considered the definitive edition, has been updated by a dream team of some of today’s leading value investors. Their new commentaries will be added to the 1940 text. Leading the new edition are: • Seth A. Klarman, whose outstanding 25-year investing record, writings—including his book Margin of Safety—and teaching have made him a worthy heir to the traditions of Graham and Buffet • Columbia Professor Bruce Greenwald, who teaches a popular class in value investing at Columbia Business School and is the author of Value Investing • James Grant, the editor of Grant’s Interest Rate Observer, is the author of four books on finance and financial history • Jeffrey M. Laderman, who has covered finance and investing for 25 years at BusinessWeek • Release coincides with the 75th anniversary in 2009 of the first edition; Columbia Business School is planning a big celebration

Includes more than 150 pages of commentary by a who’s who of Wall Street:
Roger Lowenstein, author of Buffett: The Making of an American Capitalist and When America Aged and Outside Director, Sequoia Fund Howard S. Marks, CFA, Chairman and Co-Founder, Oaktree Capital Management L.P. J. Ezra Merkin, Managing Partner, Gabriel Capital Group Bruce Berkowitz, Founder, Fairholme Capital Management Glenn H. Greenberg, CFA, CoFounder and Managing Director, Chieftain Capital Management Bruce Greenwald, Robert Heilbrunn Professor of Finance and Asset Management, Columbia Business School David Abrams, Managing Member, Abrams Capital

Professional Business

McGraw-Hill

61

“A road map for investing that I have now been following for 57 years.”
—From the Preface by Warren E. Buffett

Benjamin Graham is considered the founder of value investing and taught at Columbia University’s Graduate School of Business. David L. Dodd was a colleague of Benjamin Graham’s at Columbia University, where he was an assistant professor of finance. Seth A. Klarman (Boston, MA) is the President of The Baupost Group,L.L.C. which currently manages over $11 billion on behalf of individual and institutional clients. Professor Bruce Greenwald (New York, NY) holds the Robert Heilbrunn Professor of Finance and Asset Management at Columbia Business School. James Grant (New York, NY) founded Grant’s Interest Rate Observer in 1983. He is also a general partner of Nippon Partners, which invests in Japanese value stocks. Jeffrey M. Laderman (Westfield, NJ) is a former senior editor at BusinessWeek.

OCTOBER
McGraw-Hill Business/Investments and Securities Hardcover • 6 × 9 • 700 pp ISBN-13: 978-0-07-159253-6 ISBN-10/MHID: 0-07-159253-9 $75.00TR ($81.95 CAN) Previous ISBNs: 2004 978-0-07-144820-8 • 0-07-144820-9 CD-ROM • Rights: World

As an added bonus, the entire 1940 Security Analysis is provided on CD-ROM Related McGraw-Hill Title:
Siegel: Stocks for the Long Run Hardcover • $34.95TR 978-0-07-149470-0 • 0-07-149470-7

PROMOTIONAL CAMPAIGN • National Print Publicity Campaign • Online Promotions

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Professional Business

THE HANDBOOK OF CREDIT PORTFOLIO MANAGEMENT
Greg N. Gregoriou and Christian Hoppe
The Handbook of Credit Portfolio Management delivers a comprehensive and global perspective on the latest strategies for credit portfolio rebalancing and management, particularly in relation to pricing, hedging, and measuring and managing risk. • Features expertise from an international team of 35 contributors, including Moorad Choudhry, Panikos Teklos, and Tamar Frankel • Includes important discussion of new risk management techniques and standards, including Basel II
OCTOBER
McGraw-Hill Business/Investments and Securities Hardcover • 6 × 9 • 528 pp ISBN-13: 978-0-07-159834-7 ISBN-10/MHID: 0-07-159834-0 $95.00TR ($103.95 CAN) 100 illustrations • Rights: World

Greg N. Gregoriou (Plattsburgh, NY) is Professor of Finance in the School of Business and Economics at State University of New York (Plattsburgh). Christian Hoppe (Germany) is credit portfolio manager at Dresdner Kleinwort, the Investment Bank arm of Dresdner Bank AG in Frankfurt.

TRADE OPTIONS LIKE A PROFESSIONAL
Techniques for Trading and Managing Options in a Dynamic Market James B. Bittman
Whether the reader is an experienced options trader or relatively new to trading options full time, Trade Options Like a Professional offers techniques and insights that will make their trades more profitable. Bittman addresses vital issues including when a spread trade should be considered, and when to split the difference between bid and ask. • James Bittman is a highly regarded options trader and frequent commentator on CNBC, and is the recipient of the Traders Library Hall of Fame Award for 2003 • Includes a CD-ROM with Op-Eval software that allows readers to analyze outcomes before making a trade
James B. Bittman (Chicago, IL) is Senior Instructor at the Options Institute of the Chicago Board Options Exchange.

NOVEMBER
McGraw-Hill Business/Investments and Securities Hardcover • 6 × 9 • 304 pp ISBN-13: 978-0-07-146505-2 ISBN-10/MHID: 0-07-146505-7 $39.95TR ($42.95 CAN) CD-ROM • 50 illustrations • Rights: World

Professional Business

McGraw-Hill

63

QUANTITATIVE STRATEGIES FOR ACHIEVING ALPHA
Richard Tortoriello
Quantitative Strategies for Achieving Alpha provides investment strategies that have been proven to consistently outperform the market. Through extensive backtesting using the Compustat database, analyst Richard Tortoriello identifies the investment approaches that have yielded alpha returns—those in excess of what was expected—over the long term. He provides detailed explanations and graphic demonstration of how each strategy works and explains how readers can apply them to their own investing approaches. • Features important chapters on growth and value investing, two highly favored approaches • Totoriello is frequently interviewed on Bloomberg Television, CNBC, and by the Wall Street Journal and the New York Times
Richard Tortoriello (Garfield, NJ) is the aerospace and defense analyst in the Equity Research Division of Standard & Poor’s. NOVEMBER
McGraw-Hill Business/Investments and Securities Hardcover • 7 × 10 • 380 pp ISBN-13: 978-0-07-154984-4 ISBN-10/MHID: 0-07-154984-6 $69.95TR ($73.95 CAN) 250 illustrations • Rights: World

MARKETING FOR FINANCIAL ADVISORS
Build Your Business, Bring in Clients, and Establish Your Brand Eric T. Bradlow, Keith E. Niedermeier, and Patti Williams
Brokers, agents, financial planners, and financial consultants need a primer for building their business through marketing. Marketing for Financial Advisors helps them to create a plan that works for them, and bring in clients that will ultimately build a thriving practice. • All three authors are Wharton faculty members in the marketing department • The authors have taught customized executive education courses for top financial firms including Morgan Stanley, UBS, Merrill Lynch, AXA Financial, and American Express, among others
Eric T. Bradlow (Ardmore, PA) is the K.P. Chao Professor of Marketing, Statistics, and Education at the Wharton School. Keith E. Niedermeier (Philadelphia, PA) is the Director of the Undergraduate Marketing Program at the Wharton School. Patti Williams (Wynnewood, PA) is an Associate Professor of Marketing at the Wharton School. DECEMBER
McGraw-Hill • Finance Hardcover • 6 × 9 • 300 pp ISBN-13: 978-0-07-160514-4 ISBN-10/MHID: 0-07-160514-2 $39.95TR ($42.95 CAN) Rights: World

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Fall 2008

Bestsellers that mean business.
#2 Wall Street Journal Business Bestseller #9 New York Times Bestseller #25 USA Today Bestseller
Hardcover • $24.95TR 978-0-07-148499-2 • 0-07-148499-X

#7 BusinessWeek Business Bestseller #12 USA Today Money Bestseller #13 Wall Street Journal Business Bestseller
Hardcover • $24.95TR 978-0-07-147784-0 • 0-07-147784-5

#1 USA Today Money Bestseller #2 Wall Street Journal Business Bestseller #3 New York Times Hardcover Advice Bestseller #12 BusinessWeek Hardcover Bestseller
Hardcover • $24.95TR 978-0-07-148975-1 • 0-07-148975-4

#2 USA Today Money Bestseller #12 Wall Street Journal Hardcover Advice Bestseller
Hardcover • $24.95TR 978-0-07-149792-3 • 0-07-149792-7

#11 Wall Street Journal Bestseller
Paperback • $16.95TR 978-0-07-149666-7 • 0-07-149666-1

McGraw-Hill Fall 2008

CONSUMER

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Fall 2008

A PA P E R B A C K O R I G I N A L

HEAL PELVIC PAIN
A Proven Stretching, Strengthening, and Nutrition Program for Relieving, Incontinence, I.B.S., and Other Symptoms without Surgery Amy Stein, MPT Foreword by Andrew Goldstein, M.D.

For the 9.2 million American women who suffer from pelvic pain—a natural, nonsurgical relief plan from a pioneering physical therapist
It is estimated that 1 out of 5 Americans experience some form of a pelvic floor disorder and its symptoms. This groundbreaking book by physical therapist Amy Stein offers a much-needed alternative to surgery with a program of stretching, toning, and breathing exercises, plus healing massages and a specialized nutrition plan. Used by patients in her New York practice, Beyond Basics Physical Therapy, the program helps relieve pain, improve urinary and bladder control, cure IBS, reduce sexual discomfort, and improve quality of life. • This proven program of exercise and nutrition is allnatural and without surgery • A much-needed book on an under-published topic, pelvic floor disorder affects millions of women • Stein is a pioneer in the field, with a NYC—based clinic specializing in pelvic pain
SEPTEMBER
McGraw-Hill • Health Paperback • 6 × 9 • 256 pp ISBN-13: 978-0-07-154656-0 ISBN-10/MHID: 0-07-154656-1 $16.95TR ($18.95 CAN) 6 illustrations • Rights: World

Amy Stein, M. P.T. (New York, NY) is a physical therapist and founder of Beyond Basics Physical Therapy. She is a member of the American Physical Therapy Association and the International Pelvic Pain Society.

Related McGraw-Hill Title:
Weiss: The BackSmart Fitness Plan Paperback • $18.95TR 978-0-07-144338-8 • 0-07-144338-X

PROMOTIONAL CAMPAIGN • National Print Publicity Campaign • Online Promotions

McGraw-Hill

67

A PA P E R B A C K O R I G I N A L

THE WORRYWART’S COMPANION
Twenty-One Ways to Soothe Yourself and Worry Smart Beverly Potter, Ph.D.

Don’t worry. Be happy to recommend this “ideal addition to any self-help, selfimprovement reading list.”*
No matter how many times people hear “don’t sweat the small stuff,” they are going to worry—worry about their family, their jobs, the future, and other situations in and out of their control. Dr. Beverly Potter explains how readers can avoid drowning in irrational angst and instead “worry smart.” The perfect gift for the proverbial “worrywart,” this pocket-size stress-buster includes 21 worry-free ways to relax, think clearly, and deal with the little bumps in life. Her methods include imagining a happy ending, cracking a joke, evaluating the cost of worry, and more.

“Positive, easy to understand, and fun to read, The Worrywart’s Companion explores the roots of worry and explains that worry is a behavior that is learned.The good news is that it can also be unlearned.”
—*Midwest Book Review • Excellent track record: small-press edition sold 34,000 copies • “Gifty” packaging: elegant design and trim size • Dr. Potter has been featured on 900 radio shows, 400 TV shows, and in 150 articles, including a 2000 People spread; she also conducts workshops and seminars nationwide
Beverly A. Potter, Ph.D. (Oakland, CA) received her doctorate in counseling psychology from Stanford University and has written thirteen books, including Beating Job Burnout (Ronin, 1993). SEPTEMBER
McGraw-Hill • Self-Help Paperback • 5 × 7 • 226 pp ISBN-13: 978-0-07-160213-6 ISBN-10/MHID: 0-07-160213-5 $15.95TR ($17.95 CAN) Rights: World

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Fall 2008

x i tarian le F D ie t
The Mostly Vegetarian Way to Lose Weight, Lower Blood Pressure, Be Healthier, and Add Years to Your Life

the

Dawn Jackson Blatner, RD., LDN
Less meat = more weight loss and better health! Introducing the flexible way to eat healthy, slim down, and feel great!
“Flexitarianism” is the hot new term for healthy dieting that minimizes meat without excluding it altogether. This ingenious plan from a high-profile nutritionist shows readers how to use “flexfoods” to get the necessary protein and nutrients—with just a little meat for those who crave it. As the name implies, it’s all about flexibility, giving dieters a range of options: flexible meal plans, meat-substitute recipes, and weight loss tips. Plus: it’s a great way to introduce the benefits of vegetarianism into every family’s lifestyle. • The latest trend: a flexible approach to dieting and healthy eating without giving up meat • Studies show that flexitarians weigh 15 percent less, have a lower rate of heart disease, diabetes and cancer and live nearly four years longer than their carnivorous counterparts • Includes five “FlexFood” categories, five-ingredient recipes, and five-week meal plan, and an interactive Flex Score quiz • Blatner has appeared on “Today Show,” “NBC Nightly News,” and “Dateline”; her articles have appeared in USA Today,Wall Street Journal,Washington Post, and major health publications

A S a m p l e o f D e l i c i o u s , F l ex i t a r i a n M e a l s !
Breakfast:
Day 1 Vanilla Spice French Toast with Berry Syrup Florentine Scramble Breakfast Sandwich Banana Pecan Waffles

Lunch:
Arugula Salad with Figs & Goat Cheese Marinated Garden Lentil Pita Spinach Salad with Pumpkin Seeds & Avocado

Dinner:
Grilled Primavera on Rigatoni Pesto-Style Portabella Penne Sage Butternut Squash Pilaf

Snacks/Desserts:
Peach Raspberry Crepe Honey Café Au Lait

Day 2

Day3

Honey Whipped Cottage Cheese with Berries

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69

Dawn Jackson Blatner, R.D., L.D.N. (Chicago, IL) is a registered dietitian, media spokesperson for the American Dietetic Association, online dietitian for Lifetime television (www.mylifetime.com), nutrition expert on the advisory board of Fitness magazine, an instructor at the Chopping Block cooking school in Chicago and on the board of directors for Step Up Women’s Network.

Blatner has appeared on CNN,“NBC Nightly News,” and “Dateline.” She is a quoted expert in hundreds of media outlets including USA Today, Wall Street Journal, Washington Post, WebMD and major national magazines such as Cooking Light, Cosmopolitan, Family Circle, Prevention, Self, Shape and Woman’s Day. She has contributed to several books including the American Medical Association Guide to Weight Management and the American Dietetic Association Counseling Overweight Adults.

OCTOBER
McGraw-Hill • Diet Hardcover • 6 × 9 • 304 pp ISBN-13: 978-0-07-154957-8 ISBN-10/MHID: 0-07-154957-9 $24.95TR ($26.95 CAN) Rights: World

Related McGraw-Hill Titles:
Hart: The Insulation-Resistance Diet Paperback • $16.95TR 978-0-07-149984-2 • 0-07-149984-9 Reinagel: The Inflammation-Free Diet Plan Paperback • $16.95TR 978-0-07-148601-9 • 0-07-148601-1

PROMOTIONAL CAMPAIGN • National Print Publicity Campaign • National Broadcast Publicity Campaign • Online Promotions • Co-promotion at Author’s Speaking Events

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Fall 2008

WORKING ON YOURSELF DOESN’T WORK
The 3 Simple Steps That Can Instantaneously Transform Your Life Ariel Kane and Shya Kane

Two world-renowned workshop leaders provide “all you need to make the transformational shift”* to stop hanging on to old emotional baggage, and start living—now!
This life-changing guide by personal growth experts Ariel and Shya Kane shows readers how to completely and immediately transform their lives—and renew their joy—by following the pair's three-phase plan: learn to let go, commit to happiness, and learn to let be. Readers will discover what thousands of their clients know already: once they stop working on themselves, they will rid themselves of negative scripts and be free to enjoy their lives. richer, fuller, more meaningful lives.

“It has much to offer to anyone who wants a more meaningful and spiritual life.”
—Free Spirit Magazine

“Can dramatically alter the course of your quality of living.”
—*Awareness Magazine
OCTOBER
McGraw-Hill • Self-Help Paperback • 5½ × 8¼ • 192 pp ISBN-13: 978-0-07-160108-5 ISBN-10/MHID: 0-07-160108-2 $15.95TR ($17.95 CAN) Rights: World, except Germany, The Netherlands, Russia, and Japan

• Strong track record: A self-published edition of this book sold more than 22,000 copies • Dynamic speakers: Mr. and Mrs. Kane conduct workshops in New York City, in Germany, host week-long retreats in Costa Rica, and host a weekly Internet radio show, “Being Here” • Written in the tradition of The Art of Happiness
Ariel Kane and Shya Kane (Milford, NJ) are bestselling, award-winning authors, Internet radio hosts, seminar leaders, and corporate consultants who have helped transform lives around the world.

PROMOTIONAL CAMPAIGN • Co-promotion at Authors’ Speaking Events

Related McGraw-Hill Titles:
Bodian: Wake Up Now Hardcover • $24.95TR 978-0-07-149428-1 • 0-07-149428-6

McGraw-Hill

71

N O W I N PA P E R B A C K !

HOT FLASHES, HORMONES, AND YOUR HEALTH
Breakthrough Findings to Help You Sail Through Menopause JoAnn E. Manson, M.D., with Shari S. Bassuk, Sc.D.

What every woman should know about hormone replacement therapy—from a leading researcher and pioneer in the field
Hot Flashes, Hormones, and Your Health gives women the facts about controversial hormone replacement therapy—from the field’s go-to expert. Dr. JoAnn Manson is one of the leaders of the two most groundbreaking, attention-getting women’s health studies, concluding that HRT can be a safe, and appropriate option for younger women. Her book includes self-assessments to help women decide if HRT is right for them, as well as the low-down on "bioidentical" hormones and alternative treatments for relieving menopausal symptoms. • Answers the hormone replacement therapy question for millions of women who stopped or avoided HRT because of health concerns • Reflects the findings of two major research reports on HRT—one from the Nurses’ Health Study and one from the Women’s Health Initiative; Dr. Manson is a contributor to both • Dr. Manson is the authority on the subject of HRT and has been quoted extensively in the national media on the subject. She is also a contributing editor to Glamour magazine and has been a guest on “Today” and other national programs
JoAnn E. Manson, M.D. (Boston, MA) is a professor of medicine at Harvard Medical School, and Chief of Preventive Medicine, Brigham and Women’s Hospital. She has been named one of the leaders in women’s health by Ladies Home Journal and American Health for Women, and Boston magazine. Shari Bassuk, Sc.D. is a researcher and science writer at Brigham and Women’s Hospital in Boston who frequently collaborates with Dr. Manson. OCTOBER
McGraw-Hill • Health Paperback • 6 × 9 • 256 pp ISBN-13: 978-0-07-160240-2 ISBN-10/MHID: 0-07-160240-2 $16.95TR ($18.95 CAN) Hardcover ISBNs: 2006 978-0-07-146862-6 • 0-07-146862-5 65 charts and graphs • Rights: World

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Fall 2008

A PA P E R B A C K O R I G I N A L

TESTOSTERONE FOR LIFE
Recharge Your Sex Drive, Muscle Mass, Energy, and Overall Health Abraham Morgentaler, M.D.

From an expert at Harvard Medical School—a user-friendly guide for the millions of men with low testosterone who want more out of life
ow testosterone can cause a wide range of symptoms including reduced sex drive, erectile dysfunction, depression, fatigue, muscle loss, impaired cognition, and osteoporosis. This comprehensive and accessible guide from a leading researcher in testosterone therapy covers the most up-to-date information and treatments available. Men will learn if hormone replacement therapy is right for them, along with other smart, safe suggestions for leading a healthier, more fulfilling life. • Morgentaler is a leading authority on testosterone, a subject he has been researching at Harvard Medical School for the past 20 years • Testosterone is a hot topic in men’s health, as seen by the overwhelming popularity of Viagra and the press coverage of testosterone in the Floyd Landis scandal
DECEMBER
McGraw-Hill • Health Paperback • 6 × 9 • 256 pp ISBN-13: 978-0-07-149480-9 ISBN-10/MHID: 0-07-149480-4 $16.95TR ($18.95 CAN) Rights: World
Previously announced, all backorder canceled.

L

• Morgentaler has appeared on “CBS Evening News,” “NBC Nightly News,” CNN’s “Anderson Cooper 360,” CBS’s “The Early Show,” as well as on NPR and in Newsweek, Men’s Health, US News and World Report, and other media
Abraham Morgentaler, M.D. (Boston, MA) graduated from Harvard Medical School in 1982, and is now an associate clinical professor of surgery, specializing in urology.

PROMOTIONAL CAMPAIGN • National Print and TV Publicity Campaign • National Radio Campaign • Online Promotion • Co-promotion with Harvard Medical School

McGraw-Hill

73

THE BEST OF HARVARD MEDICAL SCHOOL—THE PERFECT PRESCRIPTION FOR HEALTHY SALES

Walker: The Harvard Medical School Guide to Healthy Eating During Pregnancy Paperback • $16.95TR 978-0-07-144332-6 • 0-07-144332-0 Kaelin: The Breast Cancer Survivor’s Fitness Plan Paperback • $18.95TR 978-0-07-146578-6 • 0-07-146578-2 Metson: The Harvard Medical School Guide to Healing Your Sinuses Paperback • $14.95TR 978-0-07-144469-9 • 0-07-144469-6 Kaelin: Living Through Breast Cancer Paperback • $16.95TR 978-0-07-147880-9 • 0-07-147880-9 Doubilet: Your Developing Baby Paperback • $18.95TR 978-0-07-148871-6 • 0-07-148871-5 Manson: Hot Flashes, Hormones, and Your Health Hardcover • $21.95TR 978-0-07-146862-6 • 0-07-146862-5 Katz: Heal Your Aching Back Paperback • $14.95TR 978-0-07-146765-0 • 0-07-146765-3 Simon: The No Sweat Exercise Plan Paperback • $16.95TR 978-0-07-148602-6 • 0-07-148602-X Walker: Eat, Play, and Be Healthy Paperback • $16.95TR 978-0-07-144186-5 • 0-07-144186-7 Nathan: Beating Diabetes Paperback • $15.95TR 978-0-07-147368-2 • 0-07-147368-8

Epstein: The Harvard Medical School Guide to Getting a Good Night’s Sleep Paperback • $14.95TR 978-0-07-146743-8 • 0-07-146743-2 Freeman: The Harvard Medical School Guide to Lowering Your Cholesterol Paperback • $14.95TR 978-0-07-144481-1 • 0-07-144481-5 Casey: The Harvard Medical School Guide to Lowering Blood Pressure Paperback • $14.95TR 978-0-07-144801-7 • 0-07-144801-2 Nelson: The Harvard Medical School Guide to Achieving Optimal Memory Paperback • $14.95TR 978-0-07-144470-5 • 0-07-144470-X Garber: The Harvard Medical School Guide to Overcoming Thyroid Problems Paperback • $14.95TR 978-0-07-144471-2 • 0-07-144471-8 Rauch: Raising an Emotionally Healthy Child When a Parent Is Sick Paperback • $14.95TR 978-0-07-144681-5 • 0-07-144681-8 Herzog: Unlocking the Mysteries of Eating Disorders Paperback • 16.95TR 978-0-07-147537-2 • 0-07-147537-0 Chavarro: The Fertility Diet Hardcover • $24.95TR 978-0-07-149479-3 • 0-07-149479-0

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CHASE’S CALENDAR OF EVENTS 2009
The Ultimate Go-To Guide for Special Days, Weeks and Months The Editors of Chase’s

The world’s datebook for more than 50 years
Chase’s Calendar of Events 2009, is the authoritative guide to special occurrences, holidays, anniversaries, celebrity birthdates, religious observances, sporting events, and more from around the world. Librarians, marketers, journalists, and other professionals have come to rely on it to find out what’s going on that day, in a week, or even a year ahead. When is Barbie's 50th birthday (March 9)? How will Abraham Lincoln's 200th birthday be celebrated? When is Shameless Promotion Month (September)? What activities can families enjoy at the Southern Appalachian Dulcimer Festival (May 2)? When will there be a total eclipse of the sun (July 22)? All these questions and more are answered in Chase’s Calendar of Events. • 12,500 listings for events all over the world
NOVEMBER
McGraw-Hill • General Reference Paperback • 8½ × 11 • 752 pp ISBN-13: 978-0-07-159954-2 ISBN-10/MHID: 0-07-159954-1 $69.95SR ($73.95 CAN) One CD-ROM (PC only) Previous ISBNs: 2008 978-0-07-148903-4 • 0-07-148903-7 Rights: World

• Used by media professionals, marketing professionals, and on-air personalities • CD-ROM allows customized searches by date, subject, location, and many other ways! • Chase’s is a combination of events reference, almanac, and anniversary book—no other reference combines all these elements

“One of the three books that have occupied prime spots on my desk for many years, along with the Bible and Webster’s Collegiate Dictionary.”
—Al Neuharth, USA Today

McGraw-Hill

75

A PA P E R B A C K O R I G I N A L

THE GLYCEMIC-LOAD DIET COOKBOOK
150 Recipes to Help You Lose Weight and Reverse Insulin Resistance Rob Thompson, M.D., and Dana Carpender

150 scientifically designed, “low-load” recipes for the health-conscious consumers who made The Glycemic-Load Diet an instant success
Since its 2006 publication, Dr. Thompson’s The GlycemicLoad Diet has continued to gain in popularity, selling nearly 20,000 copies. Now, taking his cutting-edge concepts one step further, Thompson combines the breakthrough science of the glycemic load with the culinary expertise of bestselling cookbook author Dana Carpender. The result: 150 mouthwatering recipes and quick “low-load” meals to help dieters lose weight, cut cravings, speed up metabolism, and manage insulin resistance. • 150 satisfying recipes for fans of the successful The Glycemic-Load Diet • Thompson is a cardiologist who has counseled patients with high-blood cholesterol, diabetes, and heart disease for more than 25 years • Carpender wrote the USA Today bestseller 500 LowCarb Recipes, which was featured on “Today” and sold more than 500,000 copies
Rob Thompson, M.D. (Seattle, WA) is a board-certified cardiologist with his own private practice, and a staff member at Swedish Hospital Medical Center in Seattle. Dana Carpender (Bloomington, IN) is the author of 15 Minute Low-Carb Recipes (Fair Winds, 2003), 500 More LowCarb Recipes (Fair Winds, 2004), Dana Carpender’s Every Calorie Counts Cookbook (Fair Winds, 2006), and many others.

NOVEMBER
McGraw-Hill • Diet Paperback • 6 × 9 • 288 pp ISBN-13: 978-0-07-159739-5 ISBN-10/MHID: 0-07-159739-5 $16.95TR ($18.95 CAN) Rights: World

Related McGraw-Hill Title:
Thompson: The Glycemic-Load Diet Paperback • $16.95TR 978-0-07-146269-3 • 0-07-146269-4

PROMOTIONAL CAMPAIGN • National Print Publicity Campaign • Online Promotions

76

Fall 2008

Beauty Diet
Being Gorgeous was Never So Delicious

The

Lisa M. Drayer, M.A., R.D.

The author of Strong, Slim, and 30! featured on the “Today” show and CNN— reveals the secret to glowing skin, whiter teeth, shinier hair, and stronger nails
According to nutritionist Lisa Drayer, it’s not what one puts on her body, but what she puts in her body that makes a woman beautiful. Her groundbreaking guide reveals the top 10 “beauty foods” that can visibly improve skin, hair, teeth, eyes, nails, and overall health. She also presents an easy-to-follow guide to eat just the right amount of these wonder foods for overall gorgeousness. Best of all, her easy-to-follow meal plan—featuring dark chocolate, blueberries, and green tea—is just 1,500 calories a day! It’s the scientifically proven way to look absolutely fantastic and lose weight doing it. • A new diet-based approach to beauty from the author of Strong, Slim and 30! • Media-savvy author: Drayer makes frequent appearances on “Today,” “The Early Show on CBS,” “ Good Morning America,” Fox News, and CNN Headline News • Drayer is a spokesperson for Crest, Noxema, L’Oreal and the Dairy Council as an established expert in beauty nutrition • Includes her top 10 “beauty foods” and complete four-week meal plan

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77

Lisa Drayer, M.A., R.D. (New York, NY) is a registered dietician who appears regularly on CNN and Fox News, and writes a weight loss column for Women’s Health. Lisa Drayer—the expert the media trusts for beauty and nutrition information—as featured in: Elle, Fitness,Woman’s Day, Family Circle, Marie Claire, Bon Appetit, Natural Health, Seventeen, McCall’s, Vegetarian Times, Alaska Airlines, New York Times,Wall Street Journal, Chicago Tribune

Related McGraw-Hill Titles:
Drayer: Strong, Slim and 30! Hardcover • $22.95TR 978-0-07-146497-0 • 0-07-146497-2 Somer: Age-Proof Your Body Paperback • $18.95TR 978-0-07-146264-8 • 0-07-146264-3

Top Ten

Beauty Foods
Spinach Tomatoes Kiwis

OCTOBER
McGraw-Hill • Health Hardcover • 6 × 9 • 256 pp ISBN-13: 978-0-07-154477-1 ISBN-10/MHID: 0-07-154477-1 $22.95TR ($24.95 CAN) Rights: World

Wild Salmon Blueberries Oysters Walnuts

PROMOTIONAL CAMPAIGN • National Print and Broadcast Publicity Campaign • Online Promotions • Co-promotion at Author’s Speaking Events

Dark Chocolate Yogurt

Sweet Potatoes

78

Fall 2008

FIFTH EDITION

THE THYROID SOURCEBOOK
M. Sara Rosenthal, Ph.D.

The classic reference guide for patients living with thyroid disorder—now completely revised and updated
With more than 200,000 copies sold, The Thyroid Sourcebook is a definitive resource for America’s 36 million thyroid sufferers. The New York Times called the book “an excellent source of information.” This completely updated new edition features patient narratives; information on the complications of hypo- and hyperthyroidism, such as depression, weight gain, thyroid, eye disease, and sleep disorders; the latest on complimentary medicine; and much more. • A trusted, authoritative guide since 1993—recommended by physicians and hundreds of health web-sites • Revised and updated to included the latest treatments, related disorders, and new patient issues • Approximately 12 percent of the population suffers from a form of thyroid disease
M. Sara Rosenthal, Ph.D. (Lexington, KY) is a thyroid cancer survivor, bioethicist, medical sociologist, and pioneer in consumer health writing. She completed her Ph.D. at the University of Toronto, and is currently the director of the Program for Bioethics and patients’ rights at the University of Kentucky.

DECEMBER
McGraw-Hill • Health Paperback • 6 × 9 • 304 pp ISBN-13: 978-0-07-159725-8 ISBN-10/MHID: 0-07-159725-5 $17.95TR ($19.95 CAN) Previous ISBNs: 2000 978-0-7373-0495-4 • 0-7373-0495-2 10 illustrations • Rights: World

Related McGraw-Hill Titles:
Ain and Rosenthal: The Complete Thyroid Book Paperback • $18.95TR 978-0-07-143526-0 • 0-07-143526-3 Garber and White: The Havard Medical School Guide to Overcoming Thyroid Problems Paperback • $14.95TR 978-0-07-144471-2 • 0-07-144471-8

McGraw-Hill

79

A PA P E R B A C K O R I G I N A L

SMART PARENTING DURING AND AFTER DIVORCE
Peter J. Favaro, Ph.D.
Invaluable parenting advice on how to co-parent during and after divorce, from a sought-after expert on parenting topics
As a court-appointed child custody evaluator for 15 years, Dr. Peter Favaro is uniquely qualified to write this must-have guide for parents going through divorce. A child psychologist, he understands the effects divorce can have on families, especially when difficult exes, lawyers, visitation schedules, and other issues directly affect the child. Favaro addresses 50 essential topics in short, easy-to-read chapters, including 100 dos and don’ts that will make things easier on the child—and better for the family. • Favaro is a clinical psychologist and New York State custody evaluator and mediator who has managed more than 6,000 high-conflict custody cases • Favaro was a frequent guest expert on “The Montel Williams Show” appeared on and other TV and radio programs
Peter J. Favaro, Ph.D. (New York, NY) holds a doctorate in school and clinical psychology. He is executive director of SmartParenting: The Family Center and works with the New York State court system as a custody evaluator, parent coordinator, and mediator for divorcing couples.

DECEMBER
McGraw-Hill • Divorce/Parenting Paperback • 6 × 9 • 256 pp ISBN-13: 978-0-07-159755-5 ISBN-10/MHID: 0-07-159755-7 $16.95TR ($18.95 CAN) Rights: World

Related McGraw-Hill Titles:
Long: Making Divorce Easier for Your Child Paperback • $15.95TR 978-0-8092-9419-0 • 0-8092-9419-2

PROMOTIONAL CAMPAIGN • National Print Publicity Campaign • Online Promotions • Co-promotion at Author’s Speaking Events

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Fall 2008

WHEN THINGS GET

CRAZY
WITH YOUR TEEN
The Why, the How, and What to Do NOW
No, it’s not easy raising teenagers . . . Yes, there are sane solutions—in this problem-solving parent’s guide from the bestselling author of Yes,Your Teen Is Crazy
How should parents respond when their teen comes home late? Wears inappropriate clothes? Is pregnant, or flunking out? They’ll find the answers here—right at their fingertips—in this quick-reference manual from the leading authority on adolescent behavior. As someone who has counseled hundreds of teens in his practice and as a father himself, Dr. Michael Bradley understands how teenagers can drive parents crazy. Offering practical “first response” advice, he tells parents exactly what to say in a number of typical scenarios, from messy rooms and shouting matches to drug abuse and depression. • Expert advice from a bestselling authority on the subject • Features fast-reference responses to the most common teen issues • Bradley appears frequently on TV and radio (“Today” and on CNN, Pure Oxygen, NPR) and speaks at PTAs and groups nationwide.

M I C H A E L B RA D L E Y, E d . D .

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81

Michael Bradley, Ph.D. (Philadelphia, PA) holds a doctorate in psychology from Temple University and has received ten national awards for his books, including a Ben Franklin Award and William Penn Humanitarian Award.

Related McGraw-Hill Title:
Corwin: The Tween Years Paperback • $14.95TR 978-0-8092-2995-6 0-8092-2995-1

Dr. Bradley’s advice for when a teen’s room is a mess:
Do
• Remain calm and don’t nag or yell • Calmly ask for some effort, telling him that you are a tad neurotic about this. • Offer incentives for some (not perfect) neatness. • Offer to work with her once a week to help shovel her room out.

DECEMBER
McGraw-Hill • Parenting Hardcover • 6 × 9 • 288 pp ISBN-13: 978-0-07-154571-6 ISBN-10/MHID: 0-07-154571-9 $22.95TR ($24.95 CAN) Rights: World

Don’t
• Be sarcastic. • Clean his room for him. • Make fun of her room to her or to others (especially to her friends). • Go to war (where he feels that you really, personally dislike who he is because he’s messy).

PROMOTIONAL CAMPAIGN • National Print and Broadcast Publicity Campaign • Online Promotions • Co-promotion at Author’s Speaking Events

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Fall 2008

A PA P E R B A C K O R I G I N A L

THE 1,500 CALORIE-A-DAY COOKBOOK
Nancy S. Hughes

Eat up. Slim down. It’s just that easy—with just 1,500 delicious calories a day!
From the author of The 1,200-Calorie-a-Day Menu Cookbook, comes all new recipes for dieters who are counting calories, but don’t want to sacrifice flavor, taste, or variety. While most low-calorie meal plans leave one hungry for more, this cookbook serves up a satisfying selection of energy-boosting breakfasts, fastfix lunches, and delectable dinners—plus two healthy snacks and one guilt-free dessert—every single day! It’s hard to believe it’s just 1,500 calories. • More tasty, low-calorie recipes from the author of the successful 1,200-Calorie-a-Day Menu Cookbook (almost 45,000 copies in print) • Readers choose three flavor-filled meals, two snacks, and one dessert a day, so they never feel deprived • Low-calorie diets are back, after years of low-carb, high-fat fads
DECEMBER
McGraw-Hill • Diet Paperback • 7⅜ × 9⅛ • 208 pp ISBN-13: 978-0-07-154385-9 ISBN-10/MHID: 0-07-154385-6 $14.95TR ($15.95 CAN) Rights: World

• Recipes are quick and easy to prepare in just 30 minutes, with eight ingredients or less
Nancy S. Hughes (Daphne, AL) is the author of nine cookbooks. She has also developed recipes for 35 additional cookbooks, Weight Watchers, American Diabetes Association, American Heart Association, Better Homes & Gardens, and Betty Crocker.

Related McGraw-Hill Title:
Hughes: The 1,200-Calorie-a-Day Menu Cookbook Hardcover • $12.95TR 978-0-8092-3633-6 • 0-8092-3633-8

McGraw-Hill

83

A PA P E R B A C K O R I G I N A L

THE BREASTFEEDING MOTHER’S GUIDE TO MAKING MORE MILK
Diana West and Lisa Marasco Foreword by Martha Sears

Endorsed by La Leche League —the world’s best-known breastfeeding advocates—an essential resource for nursing mothers
Almost all mothers worry about not making enough milk, especially if they have had trouble breastfeeding or they must be away from their babies. Myths and misinformation abound, but there hasn’t been a credible, comprehensive resource—until now. This authoritative guide combines up-to-date information with practical advice about new findings on causes of low supply, innovative ways to increase production, workable solutions for working and exclusively pumping moms, the special needs of premies, emotional support, and more. This is the book both mothers and professionals have been waiting for and will be the definitive guide for generations to come. • More women are breastfeeding than ever—and trying to continue after returning to work • Endorsed by La Leche League, the most trusted name around the world for nursing mothers • Authors are well-known and respected in the field
DECEMBER Diana West, I.B.C.L.C. (Long Valley, NJ) is a board certified lactation consultant and retired accredited La Leche League Leader. Lisa Marasco, M.A., I.B.C.L.C. (Santa Barbara, CA) is a certified lactation consultant, educator, and owner of a lactation consulting firm.
McGraw-Hill • Parenting Paperback • 6 × 9 • 272 pp ISBN-13: 978-0-07-159857-6 ISBN-10/MHID: 0-07-159857-X $17.95TR ($19.95 CAN)

Related McGraw-Hill Title:
Walker: Healthy Eating During Pregnancy Paperback • $16.95TR 978-0-07-144332-6 • 0-07-144332-0

Rights: World

84

Fall 2008

Self-help bestsellers for healthy sales!

BEN-SHAHAR: HAPPIER
Hardcover • $21.95TR 978-0-07-149239-3 • 0-07-149239-9

PANTLEY: THE NO-CRY SLEEP
SOLUTION Paperback • $15.95TR 978-0-07-138139-0 • 0-07-138139-2

GITTLEMAN: THE FAT FLUSH PLAN
Hardcover • $21.95TR 978-0-07-138383-7 • 0-07-138383-2

CHAVARRO: THE FERTILITY DIET
Hardcover • $24.95TR 978-0-07-149479-3 • 0-07-149479-0

HART: THE INSULIN-RESISTANCE DIET
Paperback • $16.95TR 978-0-07-149984-2 • 0-07-149984-9

LOWNDES: HOW TO TALK TO ANYONE
Paperback • $15.95TR 978-0-07-141858-4 • 0-07-141858-X

McGraw-Hill

85

A PAPERB ACK ORIGINAL

REVISED EDITION

TEACH YOURSELF TRAINING YOUR BRAIN FOR THE OVER 50S
Simon Wootton • Features hundreds of interactive puzzles, crosswords, and quizzes • Offers tools to sharpen one’s brain skills and to get an edge over younger colleagues

TEACH YOURSELF NLP
Amanda Vickers and Steve Bavister

• Introduces neuro-linguistic programming (NLP) to new users to help them understand what makes themselves and others tick • Shows how to apply NLP to their personal and work relationships
SEPTEMBER
Teach Yourself • Psychology Paperback • 5 × 7¾ • 208 pp ISBN-13: 978-0-07-160259-4 ISBN-10/MHID: 0-07-160259-3 $12.95TR ($13.95 CAN)
Previous ISBNs: 2005 • 978-0-07-145208-3 • 0-07-145208-7

SEPTEMBER
Teach Yourself • Self-Help Paperback • 5 × 7¾ • 256 pp ISBN-13: 978-0-07-160262-4 ISBN-10/MHID: 0-07-160262-3 $12.95TR ($13.95 CAN) 150 b&w illustrations

A PAPERB ACK ORIGINAL

NEW EDIT IO N

TEACH YOURSELF SAVING ENERGY IN THE HOME
Nick White • Gives various ways to save energy in the home, with practical advice on heating, hot and cold water, electricity and appliances, lighting, and more • Offers tips on “responsible recreation” and green travel

TEACH YOURSELF PROJECT MANAGEMENT
Phil Baguley • A practical introduction to an essential skills, readers learn how to build teams, manage budgets, deal with the unexpected, and more • New useful risk assessment checklists and planning and specification questionnaires

SEPTEMBER
Teach Yourself • Home Improvement Paperback • 5 × 7¾ • 192 pp ISBN-13: 978-0-07-159840-8 ISBN-10/MHID: 0-07-159840-5 $12.95TR ($13.95 CAN) B&w photos and diagrams

SEPTEMBER
Teach Yourself • Business Paperback • 5 × 7¾ • 224 pp ISBN-13: 978-0-07-159987-0 ISBN-10/MHID: 0-07-159987-8 $12.95TR ($13.95 CAN)
Previous ISBNs: 2005 • 978-0-07-144429-3 • 0-07-144429-7

86

Fall 2008

A PAPERB ACK ORIGINAL

A PAPERB ACK ORIGINAL

TEACH YOURSELF BASIC MAC SKILLS
Rod Lawton • Offers friendly and useful advice for mastering basic Mac concepts without “technobabble” • Shows readers how to use their Macs to manage their music, DVDs, photos, and more

TEACH YOURSELF BASIC GARDENING SKILLS
Jane McMorland Hunter and Chris Kelly • Covers all the basics and is perfect for readers with no gardening experience • Explains how to grow fruit and vegetables, save water in times of drought, and create a compost, among other gardening basics

SEPTEMBER
Teach Yourself • Computers Paperback • 5 × 7¾ • 256 pp ISBN-13: 978-0-07-159841-5 ISBN-10/MHID: 0-07-159841-3 $12.95TR ($13.95 CAN) 200 screen grabs

SEPTEMBER
Teach Yourself • Gardening Paperback • 5 × 7¾ • 256 pp ISBN-13: 978-0-07-160252-5 ISBN-10/MHID: 0-07-160252-6 $12.95TR ($13.95 CAN) 50 b&w illustrations

A PAPERB ACK ORIGINAL

NEW EDIT IO N

TEACH YOURSELF WRITING FOR MAGAZINES
Ann Gawthorpe and Lesley Bown • Packed with all the information readers need to learn about the market, requirements, and skills needed to write on a freelance basis for magazines • Gives plenty of useful advice on who to contact and what to submit

TEACH YOURSELF WRITING POETRY
Matthew Sweeney and John Hartley Williams • Offers practical advice for getting published, performing works in public, and entering competitions • Contains lots of practical exercises to help readers find their voices and develop their own styles

NOVEMBER
Teach Yourself • Writing Paperback • 5 × 7¾ • 192 pp ISBN-13: 978-0-07-149698-8 ISBN-10/MHID: 0-07-149698-X $12.95TR ($13.95 CAN)

NOVEMBER
Teach Yourself • Writing Paperback • 5 × 7¾ • 240 pp ISBN-13: 978-0-07-160250-1 ISBN-10/MHID: 0-07-160250-X $12.95TR ($13.95 CAN)

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NEW EDITION

A PAPERB ACK ORIGINAL

TEACH YOURSELF BUDDHISM
Clive Erricker

TEACH YOURSELF CATHOLICISM
Peter Stanford • Focuses on the essential beliefs of Catholicism, reveals the roots of its traditions and practices, and explores its 2,000-year-old history • Discusses what it means to be Catholic in the contemporary world
NOVEMBER
Teach Yourself • Religion Paperback • 5 × 7¾ • 208 pp ISBN-13: 978-0-07-160254-9 ISBN-10/MHID: 0-07-160254-2 $12.95TR ($13.95 CAN)

• Explores Buddhism, from the life and teaches of the Buddha, to the different Buddhist schools, and the practicalities of pursuing a Buddhist way of life • Discusses the role of Buddhism in today’s world

NOVEMBER
Teach Yourself • Religion Paperback • 5 × 7¾ • 240 pp ISBN-13: 978-0-07-160253-2 ISBN-10/MHID: 0-07-160253-4 $12.95TR ($13.95 CAN)
Previous ISBNs: 2004 • 978-0-07-142655-8 • 0-07-142655-8

NEW EDITION

A PAPERB ACK ORIGINAL

TEACH YOURSELF JUDAISM
C. M. Hoffman

TEACH YOURSELF HUMANISM
Mark Vernon

• Delves into the roots and development of Judaism and explains to readers the practicalities of pursuing a Jewish way of life • Reveals the long history of this religion, including the impact the Holocaust and the state of Israel have had on the Jewish people
NOVEMBER
Teach Yourself • Religion Paperback • 5 × 7¾ • 208 pp ISBN-13: 978-0-07-160257-0 ISBN-10/MHID: 0-07-160257-7 $12.95TR ($13.95 CAN)
Previous ISBNs: 2003 • 978-0-07-142132-4 • 0-07-142132-7

• Introduces humanism to those unfamiliar with this philosophy • Answers readers, questions about humanism, such as the differences between it and atheism and agnosticism, and how it deals with life, death, and marriage
NOVEMBER
Teach Yourself • Philosophy Paperback • 5 × 7¾ • 224 pp ISBN-13: 978-0-07-160256-3 ISBN-10/MHID: 0-07-160256-9 $12.95TR ($13.95 CAN)

88

Fall 2008

REVISED EDITION

A PAPERB ACK ORIGINAL

TEACH YOURSELF PHOTOGRAPHY
Lee Frost • Covers the very latest in equipment, with essential and straightforward guides to all the techniques • Advises users how to pick out the right camera for their needs and experience level
NOVEMBER
Teach Yourself • Photography Paperback • 5 × 7¾ • 224 pp • 200 b&w and color photos ISBN-13: 978-0-07-160260-0 ISBN-10/MHID: 0-07-160260-7 $19.95TR ($21.95 CAN) • One CD-ROM
Previous ISBNs: 2004 • 978-0-07143505-5 • 0-07-143505-0

TEACH YOURSELF POLITICAL PHILOSOPHY
Mel Thompson • Explores political and economic theories such as capitalism, Marxism, conservatism and anarchism • Brings political philosophy to life by applying it to the more pressing issues of our day

NOVEMBER
Teach Yourself • Philosophy Paperback • 5 × 7¾ • 224 pp ISBN-13: 978-0-07-160261-7 ISBN-10/MHID: 0-07-160261-5 $12.95TR ($13.95 CAN)

A PAPERB ACK ORIGINAL

A PAPERB ACK ORIGINAL

TEACH YOURSELF GETTING STARTED IN SECOND LIFE
Irie Tsure • Introduces newbies to Second Life as well as gives seasoned vets insider tips • Explores what one can do in SL, how to create one’s own avatar and interact with others, where to buy and sell virtual goods, and more
NOVEMBER
Teach Yourself • Computers Paperback • 5 × 7¾ • 208 pp ISBN-13: 978-0-07-160255-6 ISBN-10/MHID: 0-07-160255-0 $12.95TR ($13.95 CAN) 200 b&w halftones and a color plate section

TEACH YOURSELF MAKING MONEY IN SECOND LIFE
Irie Tsure • Packed with advice for virtual entrepreneurs looking to develop independent businesses within Second Life • Written by a successful Second Life resort owner based on real SL experience

NOVEMBER
Teach Yourself • Computers Paperback • 5 × 7¾ • 208 pp ISBN-13: 978-0-07-160258-7 ISBN-10/MHID: 0-07-160258-5 $12.95TR ($13.95 CAN) 200 b&w halftones and a color plate section

McGraw-Hill Fall 2008

SPORTS

90

Fall 2008

REVISED EDITION

GOLF RULES & ETIQUETTE SIMPLIFIED
Everything You Need to Know to Walk the Links Like a Pro John Companiotte Foreword by Raymond Floyd

An easy-reference guide for players to learn the p’s and q’s of the green, including the latest rule changes
Fully endorsed with a foreword by Raymond Floyd and written by a veteran golf writer, Golf Rules & Etiquette Simplified is the on-the-go guide to making sense of the rules and etiquette of the great game of golf. Small enough to fit in any golf bag, this handy book offers helpful interpretations of the most critical rules and insider tips on how best to benefit from them. • This book has been endorsed by Arnold Palmer and approved by the United States Golf Association (USGA) • Distills the 450 pages of the USGA’s Decisions on the Rules of Golf into a pocket-size quick and easy reference • There are approximately 30 million golfers in America, spending close to $20 billion annually on golf products, including books
AVA I L A B L E
McGraw-Hill • Sports/Golf Paperback • 5 × 7 • 128 pp ISBN-13: 978-0-07-160131-3 ISBN-10/MHID: 0-07-160131-7 $12.95TR ($13.95 CAN) Previous ISBNs: 2006 978-0-07-146402-4 • 0-07-146402-6 50 b&w photos • Rights: World

• John Companiotte has been writing about golf for 15 years in publications such as Golf magazine and Avid Golfer
John Companiotte (Atlanta, GA), longtime member of the Golf Writers Association of America, is the author of two previous books on golf. His articles have appeared in numerals periodicals, including Golf magazine, Avid Golfer, and Air Tran Arrivals magazine. He is a vice president of the Georgia State Golf Association.

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91

BOBBY CREMINS’ ULTIMATE OFFENSE
Winning Basketball Strategies, Plays, Tips, and Techniques Bobby Cremins

For the first time ever, Coach Bobby Cremins reveals the plays and strategies that have fueled his winning career
Twice named National Coach of the Year, Bobby Cremins was the winningest coach at Georgia Tech, producing 14 victorious seasons and six all-Americans. He has kept his powerful playbook a secret—until now. In this authoritative guide, Cremins shares more than 150 plays, strategies, and offensive principles for everything a player or coach needs to know for taking their game into high gear. • The author is an esteemed coach and one of the most popular names in the sport • An authoritative all-in-one playbook, this guide’s detailed plays come straight from Cremins’ successful career at Georgia Tech • Covers Cremins’ entire offensive philosophy, including unbeatable fast-break options, half-court man principles, delay game executions, shooting drills, and much more
Bobby Cremins (Bronx, NY) was the most successful coach in Georgia Tech University history and one of the most successful in Atlantic Coast Conference annals. He is currently the head coach at the College of Charleston.

SEPTEMBER
McGraw-Hill • Sports/Basketball Paperback • 7⅜ × 9¼ • 196 pp ISBN-13: 978-0-07-147917-2 ISBN-10/MHID: 0-07-147917-1 $18.95TR ($20.95 CAN) 150 diagrams and 50 photos

Related McGraw-Hill Titles:
Garfinkel: Five-Star Basketball Drills Paperback • $16.95TR 978-0-940279-22-3 • 0-94-0279-22-3 Calipari: Basketball’s Half-Court Offense Paperback • $12.95TR 978-1-57-028-060-3 • 1-57-028-060-6

Rights: World

92

Fall 2008

A PA P E R B A C K O R I G I N A L

MIXED MARTIAL ARTS UNLEASHED
Mastering the Most Effective Moves for Victory Mickey Dimic with Christopher Miller

“Mickey Dimic is a great coach and a terrific fighter. Mixed Martial Arts Unleashed does an excellent job covering everything MMA beginners need to know to prepare themselves before entering the ring, in addition to providing some knockout tips and drills for advanced fighters.”
—Carlos Newton, UFC Welterweight World Champion Today, millions the world over are getting fit and fighting hard with mixed martial arts, a lethal combination of tae kwon do, judo, boxing, wrestling, and other disciplines. In Mixed Martial Arts Unleashed, champion and coach Mickey Dimic distills his impressive knowledge to give readers dozens of surefire techniques for winning matches. • The author is a martial arts powerhouse: A two-time Middle Weight World Champion, World Martial Arts Hall-of-Fame member, and 5th Degree Blackbelt, he has trained six world champions and countless students at his dojo • The International Fight League estimates there are around four million mixed martial arts participants at the amateur level in the United States alone • Unlike most guides that only focus on one discipline, this book takes a multi-disciplinary approach, giving readers the global instruction they need
Mickey Dimic (Ontario, Canada) has 34 years of experience in martial arts. A two-time middle weight world champion, he is currently the coach for the Canadian Jiu-Jitsu Association.

SEPTEMBER
McGraw-Hill • Sports/Martial Arts Paperback • 7⅜ × 9⅛ • 240 pp ISBN-13: 978-0-07-159890-3 ISBN-10/MHID: 0-07-159890-1 $19.95TR ($21.95 CAN) 120 b&w photos • Rights: World

Related McGraw-Hill Titles:
Bravo: Jiu-Jitsu Unleashed Paperback • $16.95TR 978-0-07-144811-6 • 0-07-144811-X Ohlenka: Judo Unleashed Paperback • $19.95TR 978-0-07-147534-1 • 0-07-147534-6

McGraw-Hill

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F O U RT H E D I T I O N

GET YOUR CAPTAIN’S LICENSE
The Complete Study Guide Charlie Wing, with Jim Austin
Every year approximately 10,000 people take the exams to obtain a U.S. Coast Guard captain’s license. Get Your Captain’s License is a comprehensive study guide for the exams required for the most popular Coast Guard captain’s ratings, including the six-passenger license (commonly called the charterboat license or “Six-Pack”) and the 100-ton Master’s license. • Includes CD with every possible question and answer on Coast Guard exams • Covers all popular Coast Guard captain’s licenses • Simulate Coast Guard exams with the AutoExam CD software • Replaces or augments classroom instruction costing hundreds of dollars
Charlie Wing received his Ph.D. in oceanography from MIT. He is also the author of seven boating book and earned a captain's license 15 years ago. Dr. Jim Austin, a graduate of the U.S. Naval Academy, has taught Coast Guard license courses for many years.

SEPTEMBER
International Marine • Boating Paperback • 8½ × 11 • 832 pp ISBN-13: 978-0-07-160369-0 ISBN-10/MHID: 0-07-160369-7 $69.95TR ($73.95 CAN) Previous ISBNs: 2004 978-0-07-138315-8 • 0-07-138315-8 One CD-ROM • 100 color illustrations 300 b&w line art • Rights: World

A PA P E R B A C K O R I G I N A L

HARD CORE HOCKEY
Essential Skills, Strategies and Systems from the Sport’s Top Coaches Rand Pecknold with Aaron Foeste
Hard Core Hockey is an all-in-one guide to playing high-caliber hockey from a veritable who’s who of the world’s top coaches. Including advanced skating and stick-handling techniques, collegiate-level systems, and effective drills, it features contributions from respected coaches around the country. • The contributing coaches have all been selected from the most competitive and successful collegiate programs • Includes 100 vivid action photos by award-winning photographer Bruce Curtis
Rand Pecknold (Bedford, NH) is the head coach of Quinnipiac University’s Men’s Ice Hockey Team. He currently ranks ninth among active NCAA Division I-A hockey coaches in winning percentage and was named the 2005 Atlantic Hockey Coach of the Year. Aaron Foeste (Madison, WI) was the head coach of Columbia University Women’s Ice Hockey team from 2002 to 2004.

OCTOBER
McGraw-Hill • Sports/Hockey Paperback • 7⅜ × 9¼ • 224 pp ISBN-13: 978-0-07-148045-1 ISBN-10/MHID: 0-07-148045-5 $18.95TR ($20.95 CAN) 100 b&w photos • Rights: World
Previously announced; all backorders canceled.

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Fall 2008

P I R AT E S PACT
The Secret Alliances Between History’s Most Notorious Buccaneers and Colonial America
Was classical piracy an earlier version of state-sponsored terrorism?

THE

,

Here’s the story of how almost every well-known buccaneer of the “Golden Age of Piracy” enjoyed active sponsorship from England’s governors in the American colonies– setting a pattern of official disobedience to the Crown that would ultimately contribute to the American push for independence. Relying on rare primary sources discovered in government archives in England, the Carolinas, Rhode Island, Jamaica, and elsewhere, Burgess combines true tales of derring-do with groundbreaking research in this fascinating history. • Fascinating new information about Captains Kidd, Blackbeard, Henry Avery, and other notorious pirates • Brilliant descriptions of battles and intrigues in the century prior to the American Revolution • Primary-source documentation of how governors and wealthy colonial merchants provided markets for loot and safe havens for pirates in exchange for kickbacks and trade goods • A new look at the origins of American independence • An exposé of bribery at the highest levels in colonial America • An epilogue draws fascinating parallels between this centuries-old government patronage of “classical” piracy with modern state-sponsored terrorism, tying the popular fascination with all things pirate to the most crucial current events

DOUGLAS R. BURGESS, JR.

McGraw-Hill

95

HOW LAW-BREAKING SEA DEVILS PROPPED UP COLONIAL GOVERNMENTS

Douglas R. Burgess Jr. is one of the world’s foremost authorities on piracy. He holds a J.D. with a concentration in International Public Law from Cornell University and a Master’s degree in International Law with a concentration in contemporary high-seas piracy. An award-winning writer of short historical fiction and nonfiction, his writings on piracy have appeared in the journal Legal Affairs and have been quoted in the New York Times.

OCTOBER
International Marine • Maritime History Hardcover • 6 × 9 • 288 pp ISBN-13: 978-0-07-147476-4 ISBN-10/MHID: 0-07-147476-5 $26.95TR ($29.95 CAN) 12 b&w photos and 2 maps Rights: World

Related McGraw-Hill Titles:
Nelson: Benedict Arnold's Navy Hardcover • $24.95TR 978-0-07-14680-6 • 0-07-146806-4 Nelson: George Washington's Secret Navy Hardcover • $26.95TR 978-0-07-149389-5 • 0-07-149389-

PROMOTIONAL CAMPAIGN • National Print Publicity

96

Fall 2008

THE FIRST TIP-OFF
The Incredible Story of the Birth of the NBA Charley Rosen; Foreword by Phil Jackson

The only book to tell the unbelievable true story of the NBA’s tumultuous first season
In The First Tip-Off, veteran basketball writer Charley Rosen brings readers back to the NBA’s humble beginnings, when a colorful cast of characters laid the foundation for the empire that is today’s NBA. Basketball pioneers, like Red Auerbach, Chuck Connors, Ed Sadowski, Joe Fulks, and Peter “Press” Maravich—father of “Pistol Pete”—all play a role in a league of hard fouls, shady refs, meager facilities, and old school basketball. Featuring a Foreword by Los Angeles Lakers head coach Phil Jackson and exclusive interviews with the surviving players of that first season, Rosen weaves a fascinating and poignant portrait of a league struggling to gain a foothold in the American consciousness. • Charley Rosen is one of the most respected basketball writers in the United States. His columns on FoxSports.com and previously for ESPN.com have been read by millions • Packed with in-depth interviews, archival photographs, and never-before-told anecdotes
OCTOBER
McGraw-Hill • Sports/Basketball Hardcover • 6 × 9 • 288 pp ISBN-13: 978-0-07148785-6 ISBN-10/MHID: 0-07-148785-9 $24.95TR ($26.95 CAN) 25 photos • Rights: World

• This is the only book dedicated to the NBA’s critical first season
Charley Rosen (Woodstock, NY) is the author of 13 books and a columnist for FoxSports.com. He is also a former player and was a head coach at the State University of New York at New Paltz.

Related McGraw-Hill Titles: PROMOTIONAL CAMPAIGN • National Print Publicity • National Broadcast Publicity • Online Promotions
Miller: Going Long Hardcover • $24.95TR 978-0-07-141849-2 • 0-07-141849-0 Lazenby: The Show Hardcover • $27.95TR 978-0-07-143034-0 • 0-07-143034-2

McGraw-Hill

97

A PA P E R B A C K O R I G I N A L

THE BAFFLED PARENT’S GUIDE TO GREAT BASKETBALL PLAYS
Fran Dunphy and Lawrence Hsieh
From one of the most highly respected college coaches in the nation, the only book to show parents how to teach winning basketball plays to kids age 14 and under
Like no other, The Baffled Parent’s Guide to Great Basketball Plays gives readers a total playbook for coaching middle and junior-high schoolers through the ins and outs of on-the-court tactics. NCAA coach Fran Dunphy provides 75 winning plays complete with easyto-follow instructions on how to execute each move for maximum scoring. • Dunphy is the esteemed coach of men’s basketball at Temple University and previously led Penn State to 10 Ivy League championships • Millions of kids age 14 and under play on basketball teams across the nation • Capitalizes on the successful and well-regarded Baffled Parents brand
OCTOBER Fran Dunphy (Philadelphia, PA) is head coach of Temple University’s men’s basketball program and is one of the most respected coaches in the nation with nine NCAA Tournament appearances. Lawrence Hsieh (Southport, CT) is a sports writer and coach of youth athletics.
McGraw-Hill • Sports/Basketball Paperback • 7⅜ × 9¼ • 160 pp ISBN-13: 978-0-07150279-5 ISBN-10/MHID: 0-07-150279-3 $16.95TR ($18.95 CAN) 30 b&w photos and 75 line drawings

Related McGraw-Hill Titles:
Garland: Baffled Parent’s Guide to Great Basketball Drills Paperback • $14.95TR 978-0-07-138141-3 • 0-07-138141-4 Faucher: Baffled Parent’s Guide to Coaching Youth Basketball Paperback • $14.95TR 978-0-07-134607-8 • 0-07-134607-4

Rights: World

98

Fall 2008

THE INTERNATIONAL MARINE BOOK OF

SAILING
Robby Robinson
A uniquely user-friendly introduction to sailing and a vital manual for a lifetime of enjoyment and adventure on the water

R

obby Robinson’s experience-based approach makes sailing more transparent and accessible than ever and sets a new standard for learn-to-sail books. The International Marine Book of Sailing’s howto text focuses on the actions sailors need to take to sail on their first afternoon (Chapter 1), and then goes on to cover everything from sail trim and seamanship to advanced racing and voyaging, introducing each new skill and technique as it becomes relevant to the sailor’s progress.This progressive approach yields a book that beginners and advanced sailors alike will value and use. • At 500 pages and with 750 color images, this beautiful and ambitious volume is the largest sailing book on the market • With hundreds of photos shot especially for the book, Robinson takes the reader from high-performance sailing dinghies to sturdy offshore cruising sailboats • The first book developed to follow a sailor’s learning curve • In the first learn-to-sail book written in an authentic, confidence-inspiring voice, Robinson observes the romantic traditions of sailing while also introducing the sport’s cutting-edge innovations

McGraw-Hill

99

Robby Robinson (Marshfield, MA) is a former SAIL magazine editor, America’s Cup challenger, sailing instructor and English teacher. He is coauthor of two books, Night and Fog and Sailors’ Secrets.

OCTOBER
International Marine • Sailing Hardcover • 8 × 10 • 496 pp ISBN-13: 978-0-07-053225-0 ISBN-10/MHID: 0-07-053225-7 $39.95TR ($42.95 CAN) 750 color photos and illustrations Rights: World

Related McGraw-Hill Title:
Seidman: The Complete Sailor Paperback • 0-07-057131-7 • $15.95TR

Previously announced; all backorders canceled

PROMOTIONAL CAMPAIGN • National Print Publicity

100

Fall 2008

10-MINUTE TOUGHNESS
The Mental Exercise Program for Winning Before The Game Begins Jason Selk

A powerful and proven three-phase system for athletes and competitors at every level who want to achieve a winning state of mind
Athletes develop their muscles to be physically strong, but exercising the mental edge is just as crucial for peak performance. 10-Minute Toughness gives athletes effective tools to take control of their success through a personalized mental training system. Following the author’s five-stage daily mental workout, along with his goal-setting activities and solution-focused tools, readers will use mental imagery, positive self-talk, controlled breathing, and more to increase confidence and beat the competition. • Sports psychology consultant Jason Selk has provided mental coaching for numerous All-Star professional baseball players, pro bowl football players, hall of fame coaches, Olympic gold medalists, and more • Selk’s system helped motivate players on the St. Louis Cardinals to victory in the 2006 World Series
OCTOBER
McGraw-Hill • Sports/General Hardcover • 5½ × 8¼ • 208 pp ISBN-13: 978-0-07160063-7 ISBN-10/MHID: 0-07-160063-9 $19.95TR ($21.95 CAN) Rights: World

• Not just theory, this guide is packed with practical tools, tips, exercises, and activities that apply to business, personal, fitness, athletic, and social situations
Jason Selk (Denver, CO) is the director of sport psychology for the St. Louis Cardinals and the St. Louis Rams. He is also the director and owner of Enhanced Performance Inc., and regularly speaks before athletes, coaches, and executive audiences.

Related McGraw-Hill Titles:
Mack: Mind Gym Paperback • $13.95TR 978-0-07-139597-7 • 0-07-139597-0 Kearns: How Lance Does It Paperback • $19.95TR 978-0-07-147740-6 • 0-07-147740-3

McGraw-Hill

101

A PA P E R B A C K O R I G I N A L

BUILDING STRIP-PLANKED BOATS
With Complete Plans and Instructions for a Dinghy, a Canoe, and a Kayak You Can Build Nick Schade
The first comprehensive book on stripbuilding almost any type of small boat
Strip-planking is a popular method of amateur boat construction, but until now there has never been a book that showed readers how to use it for more than one type of boat. Author Nick Schade presents complete plans for three boats of different types (canoe, kayak, and a dinghy) and shows readers step-by-step how to build them. Written for all amateur builders, the book covers materials, tools, and safety issues. • Step-by-step directions show the reader how to create three beautiful boats • Learn how to adapt any boat to strip-construction • The only book that covers several types of craft: canoes, kayaks, boats for oar and sail • 16-page full-color insert provides inspiration and ideas for decorative treatments
Nick Schade runs Guillemot Kayaks, one of the best-known providers of plans and kits for strip-built kayaks. He has written feature articles for Sea Kayaker and other magazines. NOVEMBER
International Marine Boating/Boatbuilding/Paddlesports Paperback • 7⅜ × 9¼ • 256 pp ISBN-13: 978-0-07-147524-2 ISBN-10/MHID: 0-07-147524-9 $22.95TR ($24.95 CAN) 100 illustrations, 120 b&w photos, and 32 color photos • Rights: World

Also by Nick Schade:
The Strip-Built Sea Kayak Paperback • $19.95TR 978-0-07-057989-7 • 0-07-057989-X

102

Fall 2008

A PA P E R B A C K O R I G I N A L

THE ART OF BOAT NAMES
Inspiring Ideas for Names and Designs Laurie Churchman
Nothing is more likely to make a boatowner obsessive-compulsive (or drive a boatowner’s spouse nuts) than the search for the perfect name and graphic display for their new vessel. An artful name artfully displayed makes the ultimate first impression. Homeowners thumb through pattern books and color charts to choose wallpaper and paint. Now boatowners can thumb through this book to choose styles for the lettering and graphics that will grace their boats and express their personalities. • Includes 1,500 boat names for any taste, together with a list of resources for the reader interested in an expanded search • Enables boatowners to communicate their choices to lettering shops and graphic artists
Laurie Churchman (Philadelphia, PA) is an assistant professor of graphic design at the University of Pennsylvania, a national board member of AIGA, and the principal of Designlore, a Philadelphia graphic design firm.

NOVEMBER
International Marine • Boating Paperback • 8 × 9½ • 192 pp ISBN-13: 978-0-07-159142-3 ISBN-10/MHID: 0-07-159142-7 $24.95TR ($26.95 CAN) 400 color photos • Rights: World

SECOND EDITION

OUTBOARD ENGINES
Maintenance, Troubleshooting, and Repair Edwin R. Sherman
The first edition of Outboard Engines set the standard for a clear, easy-to-follow primer on engine basics, troubleshooting, care, and repair. This new edition, significantly expanded, brings the subject up to date, with full coverage of the new four-stroke engines, conventional electronic and direct fuel-injection systems, oil-mix systems in the new clean two-strokes, and more. Boaters save time and money doing their own engine repairs and maintenance. • Keep engines running to avoid stranding, expensive tows, and downtime • Clear step-by-step directions for all common procedures • Covers every major engine brand, 2- and 4-stroke, from 2 to 300 horsepower
Ed Sherman (Wickford, RI) is among the most highly respected marine technicians in the U.S. As senior writer for the American Boat & Yacht Council, he wrote and teaches certification training courses to professional technicians.

DECEMBER
International Marine • Boating Hardcover • 7⅜ × 9¼ • 208 pp ISBN-13: 978-0-07-154462-7 ISBN-10/MHID: 0-07-154462-3 $25.95TR ($28.95 CAN) Previous ISBNs: 1997 978-0-07-057856-2 • 0-07-057856-7 100 b&w photos and 70 b&w illustrations Rights: World

McGraw-Hill Fall 2008

EDUCATION

104

Fall 2008

50 Years of Satisfied Students
Each book: S E P T E M B E R • McGraw-Hill • Study Aids • Paperback • 8⅛ × 10⅞ • Rights: World

Now Schaum’s Biggest Sellers are in New Editions:
FIFTH EDITION

SCHAUM’S OUTLINE OF CALCULUS
Frank Ayres, Jr. and Elliot Mendelson
ISBN-13: 978-0-07-150861-2 ISBN-10/MHID: 0-07-150861-9 $18.95ST ($20.95 CAN) 572 pp • Previous ISBNs: 1999 978-0-07-041973-5 • 0-07-041973-6 More than 1.3 Million sold!

F O U RT H E D I T I O N

SCHAUM’S OUTLINE OF GEOMETRY
Barnett Rich and Christopher Thomas
ISBN-13: 978-0-07-154412-2 ISBN-10/MHID: 0-07-154412-7 $18.95ST ($20.95 CAN) 369 pp • Previous ISBNs: 1999 978-0-07-052766-9 • 0-07-052766-0 More than 400,000 sold!

F O U RT H E D I T I O N

SCHAUM’S OUTLINE OF LINEAR ALGEBRA
Seymour Lipschutz and Marc Lipson
ISBN-13: 978-0-07-154352-1 ISBN-10/MHID: 0-07-154352-X $18.95ST ($20.95 CAN) 480 pp • Previous ISBNs: 2000 978-0-07-136200-9 • 0-07-136200-2 More than 500,000 sold!

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105

For half a century, more than 40 million students have trusted Schaum’s to help them study faster, learn better, and get top grades. Now Schaum’s celebrates its 50th birthday with a brand-new look, a new format with hundreds of practice problems and completely updated information to conform to the latest developments in every field of study.
Each book: S E P T E M B E R • McGraw-Hill • Study Aids • Paperback • 8½ × 10⅞ • Rights: World

Schaum’s Outlines—Problem Solved.
THIRD EDITION

SCHAUM’S OUTLINE OF MATHEMATICAL HANDBOOK OF FORMULAS AND TABLES
Murray R. Spiegel and Seymour Lipschutz
ISBN-13: 978-0-07-154855-7 ISBN-10/MHID: 0-07-154855-6 $18.95ST ($20.95 CAN) 278 pp • Previous ISBNs: 1998 978-0-07-038203-9 • 0-07-038203-4 More than 1 Million sold!

SCHAUM’S OUTLINE OF STATISTICS IN PSYCHOLOGY
Larry J. Stephens
ISBN-13: 978-0-07-154599-0 ISBN-10/MHID: 0-07-154599-9 $18.95ST ($20.95 CAN) 350 pp

F O U RT H E D I T I O N

SECOND EDITION

SCHAUM’S OUTLINE OF TRIGONOMETRY
Robert Moyer and Frank Ayres
ISBN-13: 978-0-07-154350-7 ISBN-10/MHID: 0-07-154350-3 $18.95ST ($20.95 CAN) More than 100,000 sold! 211 pp • Previous ISBNs: 1998 978-0-07-006893-3 • 0-07-006893-3 More than 500,000 sold!

SCHAUM’S OUTLINE OF PRECALCULUS
Fred Safier
ISBN-13: 978-0-07-150864-3 ISBN-10/MHID: 0-07-150864-3 $18.95ST ($20.95 CAN) 426 pp • Previous ISBNs: 1997 978-0-07-057261-4 • 0-07-057261-5

SCHAUM’S OUTLINE OF MATH FOR LIBERAL ARTS MAJORS
Christopher Thomas
ISBN-13: 978-0-07-154429-0 ISBN-10/MHID: 0-07-154429-1 $18.95ST ($20.95 CAN)

THIRD EDITION

SCHAUM’S OUTLINE OF PROBABILITY AND STATISTICS
Murray R. Spiegel, John Schiller, and R. Alu Srinivasan
ISBN-13: 978-0-07-154425-2 ISBN-10/MHID: 0-07-154425-9 $18.95ST ($20.95 CAN) 399 pp • Previous ISBNs: 2000 978-0-07-135004-4 • 0-07-135004-7 More than 300,000 sold!

350 pp

106

Fall 2008

MCGRAW-HILL’S CONQUERING THE TOEFL LISTENING SECTION FOR YOUR iPOD
Roberta Steinberg
Essential practice on listening skills—for the more than 800,000 TOEFL test-takers
To be accepted into most North American undergraduate and graduate programs, international students must take and pass the Test of English as a Foreign Language. A good performance on the listening section of the TOEFL is crucial to a top score—and the only way to get that score is practice. McGraw-Hill’s Conquering the TOEFL Listening Section for Your iPod gives students extensive practice, with more than two hours of recordings that replicate the key elements of the test, including 20 academic lectures and 160 conversations on all aspects of student life. With a program that maximizes the easy-use interface of the iPod, this product provides the best and most convenient preparation around for the TOEFL listening section. • Steinberg is a TOEFL expert and a member of TESOL (International Organization for English as a Second Language) and MATSOL (Massachusetts ESL organization) • iPods are enormously popular—more than 100 million have been sold to date • Prepares students with 180 audio recordings and accompanying comprehension questions, instantly accessible via the iPod’s navigation system, and a booklet with the full script of the audio passages
Roberta Steinberg (Boston, MA) is a professor at Mount Ida College. She teaches international teaching assistants at MIT, where she is also responsible for assessing the English level of all incoming international graduate students.

OCTOBER
McGraw-Hill • ESL/Test Preparation Paperback • 4½ × 7 • 48 pp ISBN-13: 978-0-07-160483-3 ISBN-10/MHID: 0-07-160483-9 $16.95ST ($18.95 CAN) One 2½ hour audio MP3 CD (200 MB) Rights: World

Also from Roberta Steinberg:
Perfect Phrases for the TOEFL Speaking and Writing Sections Paperback • $12.95TR 978-0-07-159246-8 • 0-07-159246-6

McGraw-Hill

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2009 EDITION

MCGRAW-HILL’S GRE
Steven W. Dulan and the Faculty of Advantage Education

Complete GRE preparation—for the more than half a million students who take the test
One of the most widely-taken tests in the United States and around the world, the GRE is crucial for graduate school entrance—and McGraw-Hill’s GRE is the comprehensive study tool students need to succeed. Created by test-preparation specialists at Advantage Education, it gives test-takers the most upto-date information on each section of the test. From practice tests and skill-building techniques to expert coaching, essay help and online practice, readers will have all the guidance they need—right at their fingertips. • More than 500,000 students take the GRE every year; 130,000 are outside the United States • Three practice GREs in the book, three more on CD-ROM • Complete review of math and verbal skills • Sample analytical writing essays at varying score levels • Special information for international test-takers • The GRE is available year round at computer-based testing centers in the United States, Canada, and many other countries
Steven W. Dulan (East Lansing, MI) is the founder and president of Advantage Education, Inc., which offers live testprep classes at high schools and colleges throughout Michigan, Wisconsin, Ohio, and Colorado, as well as distancelearning programs over the Internet. OCTOBER
McGraw-Hill • Test Preparation Paperback • 8½ × 10⅞ • 464 pp Rights: World Book and CD-ROM (PC and Mac): ISBN-13: 978-0-07-160307-2 ISBN-10/MHID: 0-07-160307-7 $32.95ST ($35.95 CAN) Book only: ISBN-13: 978-0-07-160305-8 ISBN-10/MHID: 0-07-160305-0 $21.00ST ($22.95 CAN)

108

Fall 2008

THE MASTER TEACHER
Expand Your Skills and Share Your Talents to Improve Your School Steve Springer, Brandy Alexander and Kimberly Persiani-Becker, Ed.D.

A compendium of skills, tips, and expertise for teachers of grades K-6
Master Teachers are those laudable figures who have decades of experience, passion, and great advice for the new teachers on the block. Full of exercises, reproducible checklists, and sophisticated advice, The Master Teacher shares the wisdom and hard skills of master teachers to newer teachers seeking guidance in shaping their “Teaching Goals” and techniques. • Bestselling predecessors: The Organized Teacher has more than 35,000 copies in print. The Creative Teacher is a worthy follow-up with 9000 copies in print • Great author platforms and credentials: Kimberly Persiani-Becker conducts frequent lectures and workshops at such conferences as the National Middle School Association Conference, the National Council for Teachers of English Conference and the National Association of Multicultural Education
OCTOBER
McGraw-Hill Education/Teacher Reference Paperback • 8 ½ x 10 7/8 • 304 pp ISBN 13: 978-0-07-149681-0 ISBN 10/MHID: 0-07-149681-5 $19.95TR ($21.95 CAN) 700 illustrations • Rights: World

• Instant Usability: Reproducible checklists and goal charts are designed for sharing with colleagues and implementing in mentoring programs
Dr. Kimberly Persiani-Becker (Los Angeles, CA) is an Assistant Professor of Curriculum and Instruction at Cal State University. She lectures frequently at national teachers’ conferences in the US and Canada. Steve Springer and Brandy Alexander (Los Angeles, CA) are mentors and master teachers with years of classroom experience in private and public schools.

Also by the Authors:
The Creative Teacher Paperback • $19.95TR 978-0-07-147280-7 • 0-07-147280-0 The Organized Teacher Paperback • $19.95TR 978-0-07-145707-1 • 0-07-145707-0

McGraw-Hill

109

MCGRAW-HILL’S NURSING SCHOOL ENTRANCE EXAMS
NLN PAX-RN • NET • TEAS • PSB-RN • C-NET-RN McGraw-Hill Editors

For the thousands of yearly applicants to America’s nursing schools—a complete review of all the major entrance exams
Today’s high demand for qualified nurses is fueling major increases in nursing school enrollments. To help aspiring nurses enter the school of their choice, this brand-new guide provides complete preparation for all of the most widely used entrance exams. With extensive content review of each subject tested, students will get the best preparation possible to succeed on the test. • Nursing school enrollment has risen every year for six straight years—total enrollment in 2005 was approximately 154,000 (up from 141,000 in 2004) • Covers these exams: National League for Nursing Pre-Admission Exam (RN), Nurse Entrance Test, Test of Essential Academic Skills, Psychological Services Bureau (RN), and Center for Nursing Education and Testing (RN) • Entrance exams are required for both 4-year baccalaureate and 2-year programs, and a shortage of school placements has led to increased competition • Skill-building drills in every topic area with more than 1000 practice questions • Guidance information from nursing professionals
NOVEMBER
McGraw-Hill • Test Preparation/Nursing Paperback • 8½ × 10⅞ • 416 pp ISBN-13: 978-0-07-159937-5 ISBN-10/MHID: 0-07-159937-1 $19.95ST ($21.95 CAN) Rights: World

Related McGraw-Hill Titles:
Hurst: NCLEX-RN Review Paperback • 0-07-148431-0 • $34.95IB Chandler: Ultimate Guide to Getting Into Nursing School Paperback • 0-07-147780-2 • $22.95IB

110

Fall 2008

Perfect Phrases for Getting Accepted
Whether you’re applying to law school, business school, or medical school, it’s essential to have the right phrases at your fingertips. Students need to be ready to stand out in essays, to impress during the interview, and to articulate the principles of their profession clearly and succinctly. The Perfect Phrases series gives these aspiring professionals the words they need for every step of the application process.
Each book: McGraw-Hill • Test Preparation • Paperback • 5 × 8 • 224 pp • Rights: World

PERFECT PHRASES FOR BUSINESS SCHOOL ACCEPTANCE
Paul Bodine
NOVEMBER ISBN-13: 978-0-07-159820-0 ISBN-10/MHID: 0-07-159820-0 $9.95TR ($10.95 CAN)

PERFECT PHRASES FOR LAW SCHOOL ACCEPTANCE
Paul Bodine
NOVEMBER ISBN-13: 978-0-07-159822-4 ISBN-10/MHID: 0-07-159822-7 $9.95TR ($10.95 CAN)

PERFECT PHRASES FOR MEDICAL SCHOOL ACCEPTANCE
Paul Bodine
DECEMBER ISBN-13: 978-0-07-159818-7 ISBN-10/MHID: 0-07-159818-9 $9.95TR ($10.95 CAN)

Paul Bodine (Orange County, CA) is a seasoned business editor and writer with 25 years of experience in business, technical, scholarly, and educational editing and writing. He is a Senior Editor at Accepted.com, America’s most respected admissions consulting firm.

McGraw-Hill

111

MCGRAW-HILL’S PCAT
George J. Hademenos, Ph.D., Shaun Murphree, Ph.D., Kathy A. Zahler, M.S., Mark A.Whitener, Ph.D., and Jennifer M.Warner, M.S.

Complete preparation for the more than 30,000 students taking the PCAT each year
The number of Pharmacy College Admission Test (PCAT) test takers has doubled since 2001—and that number continues to grow. McGraw-Hill’s PCAT provides comprehensive review of every test topic while preparing test-takers for the new format of the test that was instituted in June 2007. With sample tests, test-taking strategies, and intricate scientific illustrations, students will have all the preparation they need to perform at their very best on test day. • One diagnostic test and one full-length practice exam • Strategies for answering all question types • Review of all test subjects: biology, organic and inorganic chemistry, precalculus and calculus, reading comprehension, verbal skills, and essay-writing • Textbook-quality scientific illustrations • Pharmacy college admissions requirements • PCAT is administered four times a year: January, June, August, and October, at designated test centers nationwide.
George J. Hademenos (Richardson, TX), Shaun Murphree (Meadville, PA), Kathy A. Zahler (Ithaca, NY), and Jennifer Warner (Charlotte, NC) are the authors of McGraw-Hill’s MCAT. Hademenos, Murphree, Warner, and Mark A. Whitener (Montclair, NJ) teach science at the university level. Zahler is a widely published textbook writer. NOVEMBER
McGraw-Hill • Test Preparation/Pharmacy Paperback • 8½ × 10⅞ • 512 pp ISBN-13: 978-0-07-160045-3 ISBN-10/MHID: 0-07-160045-0 $32.95ST ($35.95 CAN) Rights: World

Related McGraw-Hill Title:
Hademenos: McGraw-Hill’s MCAT Paperback • 0-07-147076-X • $65.00ST

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MCGRAW-HILL’S U.S. CITIZENSHIP TEST WITH DVD
Karen Hilgeman, Kristin D. Sherman, and Winifred Ho

For the more than 600,000 who apply for U.S. citizenship each year—an innovative program for success on the new N-400 application
Thousands apply for United States citizenship annually and face the challenge of doing well not only topics of American history and government, but also on oral questions, reading, and writing in English. McGraw-Hill’s U.S. Citizenship Test gives these citizens-to-be all the help they need in preparing for the new N-400 application. In addition to a comprehensive, fully-illustrated course book, a DVD provides four model interviews that help demystify the process and provide guidance in key language functions, such as asking for clarification and understanding nonverbal cues. • Fully up-to-date: reflects the new exam introduced in October 2008 - widely recognized as a more challenging test of US civics and communicative language skills
DECEMBER
McGraw-Hill • Test Preparation/Citizenship Paperback • 8½ × 11 • 224 pp 80-minute DVD ISBN-13: 978-0-07-160516-8 ISBN-10/MHID: 0-07-160516-9 $24.95ST ($26.95 CAN) Rights: World

• Clear explanation of the test in language accessible to ESL students • Accompanying DVD provides audiovisual preparation for the interview
Karen Hilgeman (Mt. Prospect, IL) is an experienced teacher of Citizenship; Kristin D. Sherman (Charlotte, NC), and Winifred Ho (San Franciso, CA) are both experienced authors on immigration matters.

McGraw-Hill Fall 2008

WORLD LANGUAGE

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Fall 2008

. . . in Context series
Authentic texts breathe life into the process of improving language skills
The best way to bring the grammar of a language to life is by experiencing it in context, as it is actually used by native speakers and writers. Designed for intermediate and advanced students, the books in this series put foreign grammar into context for students with an array of engaging texts, including newspaper articles, song lyrics, literary texts, and even transcriptions from TV talk shows. Each chapter focuses on a specific element of grammar. A short text is followed by an explanation of the relevant grammar and several exercises. Exercises center on specific topics and stress everyday words and expressions. Students get to build their vocabularies while honing grammar skills. • Includes clear explanations of the grammar points students encounter in the text examples • Engaging exercises give language learners an opportunity to practice key points and build vocabulary • A key to the exercises is provided so students can check their progress

SECOND EDITION

THIRD EDITION

SPANISH GRAMMAR IN CONTEXT
Juan Kattán-Ibarra and Angela Howkins

FRENCH GRAMMAR IN CONTEXT
Margaret Jubb and Annie Rouxeville

SEPTEMBER
McGraw-Hill • Language/Spanish Paperback • 6¾ × 9½ • 272 pp ISBN-13: 978-0-07-160269-3 ISBN-10/MHID: 0-07-160269-0 $18.95TR ($20.95 CAN) Previous ISBNs: 2002 978-0-07-141931-4 • 0-07-141931-4 Rights: Not available in British Comm. (except Canada), Europe, and the Middle East

SEPTEMBER
McGraw-Hill • Language/French Paperback • 6¾ × 9½ • 272 pp ISBN-13: 978-0-07-160268-6 ISBN-10/MHID: 0-07-160268-2 $18.95TR ($20.95 CAN) Previous ISBNs: 2002 978-0-07-144050-9 • 0-07-144050-X Rights: Not available in British Comm. (except Canada), Europe, and the Middle East

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115

The language learning method millions around the world have come to trust
Unlike most language learning systems, the Michel Thomas Method enables students to naturally and intuitively develop the building blocks for language comprehension. Users can learn at their own speeds—listening, speaking, and thinking through the language. Guided by language instructors and native speakers, each Michel Thomas Method Speak Language Advanced CD takes students through an interactive lesson with two other learners. By the end of the program, they’ll have an advanced vocabulary, polished conversation skills, and the confidence to speak in their chosen language. • More than 1 million copies have sold in the Michel Thomas series globally • No books, no writing, no memorization—the method is based on how people learn anything naturally • Can be loaded into an iPod or any MP3 player for on-the-go learning
Jane Wightwick (United Kingdom) is an experienced teacher of Arabic and author and publisher of Arabicteaching materials. Dr. Harold Goodman (Burtonsville, MD) studied with Michel Thomas for nearly ten years learning two new languages as well as the Michel Thomas Method™ of language instruction, which he then used to teach others, with great success. Natasha Bershadski (United Kingdom) has taught for 15 years at King’s College London, University College London, London School of Economics, Middlesex University, and the Foreign Office.
Each audio pack: O C T O B E R • Language • Paperback • 7¾ × 8¼ • $59.95AU ($62.95 CAN) Five audio CDs • Eight-page booklet, four-page track card; Zippered case • Rights: US and Canada only

MICHEL THOMAS METHOD™ SPEAK ARABIC ADVANCED
Jane Wightwick
ISBN-13: 978-0-07-160435-2 ISBN-10/MHID: 0-07-160435-9

MICHEL THOMAS METHOD™ SPEAK MANDARIN CHINESE ADVANCED
Dr. Harold Goodman
ISBN-13: 978-0-07-160443-7 ISBN-10/MHID: 0-07-160443-X

MICHEL THOMAS METHOD™ SPEAK RUSSIAN ADVANCED
Natasha Bershadski
ISBN-13: 978-0-07-160451-2 ISBN-10/MHID: 0-07-160451-0

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iSpeak Phrasebooks
It’s like having a personal translator by your side!
The ultimate in portability and convenience, iSpeak phrasebooks provide users with instant access to just the right word or phrase for virtually any situation. With an iSpeak phrasebook downloaded into an iPod, readers can make themselves understood quickly and confidently. That’s because with iSpeak, readers both see and hear hundreds of words and phrases as they are spoken by native speakers. Want to order a meal in Moscow? Buy shoes in Seoul? Or buy an airplane ticket in Athens? No problem: the iSpeak phrasebooks get you to the correct category, subcategory, and phrase—instantly! • Compatible with any iPod • With more than 100 million sold, iPod commands an impressive 82 percent of the MP3-player market • Author Alex Chapin is a celebrated innovator of digital language-learning systems
Alex Chapin (Middlebury, VT) is an educational technologist at Middlebury College specializing in developing technologies for second-language acquisition. He has received a grant from the National Institute for Technology and Liberal Education that supports his work and research.
Each audiopackage: O C T O B E R • McGraw-Hill • Language/Travel • Paperback • 5 × 8 • 64 pp One 4-hour MP3 audio CD (300 MB) • Rights: World

ISPEAK GREEK PHRASEBOOK
See + Hear 1,200 Travel Phrases on Your iPod Alex Chapin and Jennifer Kellogg
ISBN-13: 978-0-07-160426-0 ISBN-10/MHID: 0-07-160426-X $12.95AU ($13.95 CAN)

ISPEAK KOREAN PHRASEBOOK
See + Hear 1,200 Travel Phrases on Your iPod Alex Chapin and Young Pahk
ISBN-13: 978-0-07-160416-1 ISBN-10/MHID: 0-07-160416-2 $12.95AU ($13.95 CAN)

ISPEAK RUSSIAN PHRASEBOOK
See + Hear 1,200 Travel Phrases on Your iPod Alex Chapin and Tom Beyer
ISBN-13: 978-0-07-160421-5 ISBN-10/MHID: 0-07-160421-9 $12.95AU ($13.95 CAN)

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Ideal for travelers, the iSpeak Phrasebook series:
CHAPIN: iSPEAK SPANISH PHRASEBOOK
Audio package • $12.95AU 978-0-07-148607-1 • 0-07-148607-0

CHAPIN: iSPEAK GERMAN PHRASEBOOK
Audio package • $12.95AU 978-0-07-148609-5 • 0-07-148609-7

iSPEAK CHINESE PHRASEBOOK, SUMMER 2008 EDITION
Audio package • $14.95AU 978-0-07-159212-3 • 0-07-159212-1

CHAPIN: iSPEAK ITALIAN PHRASEBOOK
Audio package • $12.95AU 978-0-07-148614-9 • 0-07-148614-3

CHAPIN: iSPEAK CHINESE PHRASEBOOK
Audio package • $12.95AU 978-0-07-149293-5 • 0-07-149293-3

CHAPIN: iSPEAK JAPANESE PHRASEBOOK
Audio package • $12.95AU 978-0-07-149297-3 • 0-07-149297-6

CHAPIN: iSPEAK ENGLISH PHRASEBOOK
Audio package • $12.95AU 978-0-07-149921-7 • 0-07-149921-0

CHAPIN: iSPEAK PORTUGUESE PHRASEBOOK
Audio package • $12.95AU 978-0-07-149289-8 • 0-07-149289-5

CHAPIN: iSPEAK FRENCH PHRASEBOOK
Audio package • $12.95AU 978-0-07-148608-8 • 0-07-148608-9

Perfect for learners, the iSpeak Beginner's Courses:
iSPEAK SPANISH BEGINNER'S COURSE
Audio package • $19.95AU 978-0-07-154634-8 • 0-07-154634-0

ISPEAK ITALIAN BEGINNER'S COURSE
Audio package • $19.95AU 978-0-07-154626-3 • 0-07-154626-X

iSPEAK FRENCH BEGINNER'S COURSE
Audio package • $19.95AU 978-0-07-154630-0 • 0-07-154630-8

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POLISH VERBS & ESSENTIALS OF GRAMMAR
Oscar E. Swan, Ph.D.
The all-in-one resource students trust to sharpen their Polish verb and grammar skills
In addition to providing essential concepts regarding verbs and grammar, Polish Verbs & Essentials of Grammar also includes an index of the 500 most popular verbs. This all-in-one language reference contains a multitude of examples employing contemporary language to give readers a taste of real-life situations. Each unit focuses on a single verbal or grammatical concept, providing concise yet comprehensive explanations. • Features convenient index of more than 500 verbs • Includes language tables that enable quick and easy reference • Examples using contemporary language provide a sense of real-life situations
Oscar E. Swan (Pittsburgh, PA) teaches Polish at the University of Pittsburgh, specializing in Polish and Russian linguistics, and Polish literature and culture.

Also in the series:
OCTOBER
McGraw-Hill • Language/Polish Paperback • 5⅞ × 9 • 128 pp ISBN-13: 978-0-07-159746-3 ISBN-10: 0-07-159746-8 $12.95TR ($13.95 CAN) Rights: World

Wightwick and Gaafar: Arabic Verbs & Essentials of Grammar, Second Edition Paperback • $12.95TR 978-0-07-149805-0 • 0-07-149805-2 Oudot: French Verbs & Essentials of Grammar, Second Edition Paperback • $9.95TR 978-0-07-149804-3 • 0-07-149804-4 Graziano: Italian Verbs & Essentials of Grammar Paperback • $12.95TR 978-0-07-149801-2 • 0-07-149801-X Ramboz: Spanish Verbs & Essentials of Grammar, Second Edition Paperback • $9.95TR 978-0-07-149806-7 • 0-07-149806-0

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119

Easy Readers with CD-ROM
The fun and easy way to quickly enhance basic reading skills—now with CD-ROMs!
These unique guides are based on the premise that the best way to learn a language is to start reading it, immediately. Suitable for raw beginners to intermediate-level language learners, these popular titles feature engaging readings of progressive difficulty that allow learners to rapidly build comprehension. The additional CD-ROM contains recordings of most of the 50 passages featured in the book, which can be used with a CD player, downloaded to an iPod or other mp3 player, or heard via computer where the text can simultaneously be viewed on screen. • Easy Reader series has excellent track record: 125,000-plus copies sold of all editions • Progressive format makes it easy to quickly build understanding • Marginal word glossaries conveniently present new words and phrases • Exercises challenge comprehension and build reading skills
Each book: O C T O B E R • McGraw-Hill • Language • Paperback • 6 × 9 • 240 pp 20 photos, 30 illustrations • One CD-ROM (PC and Mac compatible) • Rights: World

EASY FRENCH READER
A Three-Part Text for Beginning Students R. de Roussy de Sales
ISBN-13: 978-0-07-160342-3 ISBN-10/MHID: 0-07-160342-5 • $17.95AU ($19.95 CAN) Book only ISBNs: 2004 978-0-07-142848-4 • 0-07-142848-8

EASY ITALIAN READER
A Three-Part Text for Beginning Students Riccarda Saggese
ISBN-13: 978-0-07-160334-8 ISBN-10/MHID: 0-07-160334-4 • $17.95AU ($19.95 CAN) Book only ISBNs: 2006 978-0-07-143957-2 • 0-07-143957-9

EASY SPANISH READER
A Three-Part Text for Beginning Students William Tardy
ISBN-13: 978-0-07-160338-6 ISBN-10/MHID: 0-07-160338-7 • $17.95AU ($19.95 CAN) Book only ISBNs: 2004 978-0-07-142806-4 • 0-07-142806-2

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CORRECT YOUR ENGLISH ERRORS
Avoid 99% of the Common Mistakes Made by Learners of English Tim Collins, Ph.D.

ESL students build their English skills—by learning what not to do!
Mixing genders, inverting subjects and objects, and using false cognates are just a few of the common blunders ESL learners have been making from time immemorial. With the help of numerous examples, practical exercises, and quick-reference tables, Correct Your English Errors helps ESL students break their bad habits (or avoid falling into them), correct their mistakes—and have fun doing it. It covers pronunciation and spelling; punctuation and capitalization; grammar; and vocabulary. • Highlights hundreds of common mistakes that learners will recognize as their own • Two-color text and user-friendly narrative makes learning easy and fun • Numerous quick-reference tables and example sentences show correct usage • More than 30,000 copies of the Correct Your Blunders series sold
OCTOBER
McGraw-Hill • ESL Paperback • 5½ × 8½ • 368 pp ISBN-13: 978-0-07-147050-6 ISBN-10/MHID: 0-07-147050-6 $13.95TR ($14.95 CAN) Two-color throughout Rights: World

Tim Collins (Chicago, IL) has more than three decades of experience teaching English and has taught learners of all ages in Spain, Morocco, Taiwan, and the United States. He is currently an ESL teacher educator at National Louis University.

Also in the series:
Yates: Correct Your Spanish Blunders Paperback • $11.95TR 978-0-07-143841-4 • 0-07-143841-6 Mazet: Correct Your French Blunders Paperback • $12.95TR 978-0-07-146886-2 • 0-07-146886-2 Danesi: Correct Your Italian Blunders Paperback • $12.95TR 978-0-07-147215-9 • 0-07-147215-0

McGraw-Hill

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SPANISH IN PLAIN ENGLISH
The 5,001 Easiest Words You’ll Ever Learn in Spanish!
Discover the Spanish speaker within!
Many of the words you know in English are similar and often the same in Spanish, such as color and famoso. Spanish In Plain English is the easiest and fastest way to build readers’ Spanish vocabulary by using their prior knowledge as the foundation for language learning. Inside readers will find chapters devoted to three types of words: familiar terms, identical and similar terms, and “falsely similar” terms. By studying these words, they will realize just how many Spanish words they already know and how easy it is to pick up those terms that are close in meaning to their English counterparts. Even those with little or no knowledge of Spanish can have a 5,000-word vocabulary in no time at all! • Distinctive pedagogy focuses on cognates as a quick and easy way to build Spanish vocabulary • Includes phonetic translations for all Spanish words for quick and effortless pronunciation • Gives readers the skills to build simple sentences handy in the classroom, at work, or while traveling abroad • More than 100,000 sold in the In Plain English series
Raymond W. Lowry (deceased) was a full-time writer and former nationally syndicated newspaper columnist. He transformed his passion for the Romance languages and cultures into the books like Spanish in Plain English. NOVEMBER
McGraw-Hill • Language/Spanish Paperback • 5 × 8 • 320 pp ISBN-13: 978-0-07-146488-8 ISBN-10/MHID: 0-07-146488-3

Also in the series:
De Mente: Chinese in Plain English Paperback • $13.95TR 978-0-07-148295-0 • 0-07-148295-4 De Mente: Japanese in Plain English Paperback • $13.95TR 978-0-07-148296-7 • 0-07-148296-2 De Mente: Korean in Plain English Paperback • $13.95TR 978-0-07-148297-4 • 0-07-148297-0

$11.95TR ($12.95 CAN) Rights: World

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PRACTICE MAKES PERFECT BEGINNING CHINESE INTERACTIVE EDITION
Live ABC
Eye-popping visuals and vibrant colors combined with practical exercises make learning Chinese fun and effective
Taking the Practice Makes Perfect mantra of “practice, practice, practice” to another level is Practice Makes Perfect Interactive: Beginning Chinese. This unique package incorporates video, two CD-ROMs, as well as a reference/workbook, giving beginning students of Chinese an all-encompassing learning experience. Users will be captivated by a soap opera while they build elementary conversation skills, get instruction from an animated narrator as they discover correct pronunciations, and find positive reinforcement with proficiency tests. By the completion of this program, students will be comfortable in using basic conversation skills for everyday Chinese. • This multimedia feast of learning contains video, animation,, interactive CD-ROM exercises, and helpful audio so learners can see and hear how the language is used and pronounced • Suitable for self-study or as a complement to a language-learning class • The Practice Makes Perfect series has sold nearly a half-million copies
Live ABC (Taiwan) is a team of experienced developers of Chinese language-learning materials, focusing on multimedia.

NOVEMBER
McGraw-Hill • Language/Chinese Paperback • 8½ × 11 • 160 pp ISBN-13: 978-0-07-160412-3 ISBN-10/MHID: 0-07-160412-X $24.95AU ($26.95 CAN) Two CD-ROMs (PC compatible) Full-color photos throughout Rights: World

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More Chinese books to expand your mastery of Mandarin

HARRAP: HARRAP’S CHINESE PHRASEBOOK
Paperback • $7.95TR 978-0-07-148246-2 • 0-07-148246-6

WIGHTWICK: YOUR FIRST 100 WORDS IN CHINESE
Paperback with audio CD • $16.95AU 978-07-149879-1 • 0-07-149879-6

ELLIS: JUST ENOUGH CHINESE
Paperback • $6.95TR 978-07-149223-2 • 0-07-149223-2

SCURFIELD: BEGINNER’S CHINESE SCRIPT
Paperback • $10.95TR 978-0-07-141983-3 • 0-07-141983-7

LIAO: STREETWISE MANDARIN CHINESE, CD-EDITION
Paperback with audio CD • $18.95AU 978-0-07-147489-4 • 0-07-147489-7

EPLS: SAY IT RIGHT IN CHINESE
Paperback • $9.95TR 978-0-07-146919-7 • 0-07-146919-2

XIE: SCHAUM’S OUTLINE OF CHINESE VOCABULARY
Paperback • $15.95ST 978-0-07-137835-2 • 0-07-137835-9

MA AND WIGHTWICK: READ AND SPEAK CHINESE
Paperback with audio CD • $16.95AU 978-0-07-141218-6 • 0-07-141218-2

See pages 116 for iSpeak Chinese Phrasebook See page 127 for Chinese Demystified

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PRACTICE MAKES PERFECT: COMPLETE ITALIAN GRAMMAR
Marcel Danesi
Practice Makes Perfect: Complete Italian Grammar is a combination language guide/workbook that provides students with the knowledge they need to understand the subject and the practice they need to master it in minimal time. From present tense of regular verbs to direct object pronouns, this book covers all aspects of Italian grammar that students need to master in order to communicate confidently.
Marcel Danesi (Toronto, Canada) teaches Italian at the University of Toronto and is the author of Correct Your Italian Blunders (978-0-07-147215-9, 0-07-147215-0; 2007).

The best way to polish your language skills is practice, practice, practice!
Gobetti: Italian Pronouns and Prepositions Paperback • $11.95TR 978-0-07-145393-6 • 0-07-145393-8 NOVEMBER
McGraw-Hill • Language/Italian Paperback • 7⅜ × 9 • 304 pp ISBN-13: 978-0-07-160367-6 ISBN-10/MHID: 0-07-160367-0 $12.95TR ($13.95 CAN) Rights: World

Nanni-Tate: Italian Verb Tenses Paperback • $11.95TR 978-0-07-145138-3 • 0-07-145138-2 Nissenberg: Complete Spanish Grammar Paperback • $10.95TR 978-0-07-142270-3 • 0-07-142270-6 Richmond: Spanish Pronouns and Prepositions Paperback • $10.95TR 978-0-8442-7311-2 • 0-8442-7311-2 Richmond: Spanish Verb Tenses Paperback • $10.95TR 978-0-8442-7334-1 • 0-8442-7334-1 Richmond: Spanish Vocabulary Paperback • $10.95TR 978-0-07-145806-1 • 0-07-145806-9 Heminway: Complete French Grammar Paperback • $12.95TR 978-0-07-148284-4 • 0-07-148284-9

McGraw-Hill

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N E W I N T H E P R AC T I C E M A K E S P E R F E C T L I N E !

Practice Makes Perfect: Basic Language
Bite-size lessons. Big-time learning.
Just the basics—that is the story behind the new line of Practice Makes Perfect books. Inside these books, learners just starting on their language-learning journey will be treated to three-page units covering each subject, which can be completed in a mere 10 to 15 minutes! Of course the exercises are engaging and humorous to keep readers focused and interested in the material. Each book covers essential vocabulary and a solid foundation of grammar so students can move confidently to the next stage of learning Spanish or English. • The Practice Makes Perfect series has sold nearly a half-million copies • Practice Makes Perfect: Basic Language gives readers all they would expect to know after completing a first-year Spanish or English class • Exercises make plenty of references to popular culture, appealing to students of all ages
Dorothy Richmond (Minneapolis, MN) is an experienced teacher of Spanish and bestselling author of Spanish language-learning grammars. Julie LaChance (Léry, Quebec, Canada) has been tutoring English to all levels of learners for more than 10 years.

A PA P E R B A C K O R I G I N A L

A PA P E R B A C K O R I G I N A L

PRACTICE MAKES PERFECT: BASIC ENGLISH
Julie Lachance

PRACTICE MAKES PERFECT: BASIC SPANISH
Dorothy Richmond

DECEMBER
McGraw-Hill • Language/ESL Paperback • 8½ × 11 • 160 pp ISBN-13: 978-0-07-159762-3 ISBN-10/MHID: 0-07-159762-X $9.95TR ($10.95 CAN) Rights: World

DECEMBER
McGraw-Hill • Language/Spanish Paperback • 8½ × 11 • 160 pp ISBN-13: 978-0-07-145805-4 ISBN-10/MHID: 0-07-145805-0 $9.95TR ($10.95 CAN) Rights: World

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PERFECT PHRASES IN AMERICAN SIGN LANGUAGE FOR BEGINNERS
Lou Fant and Barbara Bernstein Fant; illustrations by Betty C. Miller
Quick and easy phrases in ASL for daily life
New in the bestselling Perfect Phrases series, this book provides 101 essential phrases for hearing-impaired users of ASL and those who interact with them. ASL expert Barbara Bernstein Fant—carrying on the work of her late husband Lou—and illustrator Betty Miller make it easy for readers to pick up key signs for everyday communication without having to have prior knowledge of signing. This handy reference is perfect for loved ones, coworkers, medical personnel, service industry personnel, or anyone who comes in contact with the hearing-impaired and wants to communicate with them efficiently and comfortably. • More than 400,000 Perfect Phrases sold • Includes manual/finger-spelled alphabet • From the bestselling author team of The American Sign Language Phrase Book (more than 235,000 copies sold)
Lou Fant (deceased) was considered a leading expert in the ASL field. He was a teacher, interpreter, consultant, sign language coach, and actor. He was the author of numerous articles and five books on ASL. Barbara Bernstein Fant (Seattle, WA) has taught beginning and advanced ASL at Seattle Central Community College sine 1990. She has served as the chairperson of the Abused Deaf Women’s Advocacy Services board.

DECEMBER
McGraw-Hill • ASL/Reference Paperback • 5 × 8 • 176 pp ISBN-13: 978-0-07-159877-4 ISBN-10/MHID: 0-07-159877-4 $9.95TR ($10.95 CAN) 150 illustrations Rights: World

Also available:
Fant, Fant, and Miller: The American Sign Language Phrase Book Paperback • $18.95TR 978-0-07-149713-8 • 0-07-149713-7

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CHINESE DEMYSTIFIED
A Self-Teaching Guide Claudia Ross, Ph.D.

The bestselling Demystified series makes learning Chinese a no-brainer
Chinese Demystified walks readers step by step through the fundamentals and moves on to more advanced topics. Each chapter concludes with a self-test that allows readers to track their progress, and a comprehensive final exam at the end of the book gives instant feedback on new language skills. The book includes characters in simplified and traditional formats along with pinyin phonetic translation for easy pronunciation. • More than 1.2 million Demystified books sold • Ideal for beginners looking to build a solid foundation in Chinese as well as intermediate students who want to keep their skills sharp
Claudia Ross, Ph.D. (Worcester, MA) is a professor of Chinese at Holy Cross University. She is the author of Schaum’s Outline of Chinese Grammar (978-0-07-137764-5, 0-07-137764-6; 2004). DECEMBER

Demystifying language learning!
Petrow: Spanish Demystified Paperback • $19.95ST 978-0-07-147658-4 • 0-07-147658-X Heminway: French Demystified Paperback • $19.95ST 978-0-07-147660-7 • 0-07-147660-1 Swick: German Demystified Paperback • $19.95ST 978-0-07-147561-7 • 0-07-147561-3 Danesi: Italian Demystified Paperback · $19.95ST 978-0-07-147659-1 • 0-07-147659-8 Sato: Japanese Demystified Paperback • $19.95ST 978-0-07-147726-0 • 0-07-147726-8 Prior: Latin Demystified Paperback • $19.95ST 978-0-07-147727-7 • 0-07-147727-6

McGraw-Hill • Language/Chinese Paperback • 7⅜ × 9⅛ • 432 pp ISBN-13: 978-0-07-147725-3 ISBN-10/MHID: 0-07-147725-X $19.95ST ($21.95 CAN) Rights: World

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iSPEAK MEDICAL SPANISH PHRASEBOOK
See + Hear 1,000 Medical Phrases on Your iPod Maria Estrada

When life is in the balance, every second— and word—counts
As the Spanish-speaking population grows, it is critical that every healthcare professional have access to basic Spanish language skills. With iSpeak Medical Spanish downloaded into their iPods, medical personnel can make themselves understood quickly and confidently to their Spanish-speaking patients. That’s because with this audio program users both see and hear hundreds of words and phrases as spoken by native speakers. Based on the cutting-edge iSpeak technology, this handy quick reference supplies users with more than 1,000 most essential Spanish words and phrases needed in common medical situations— from primary care consultation to emergency assistance. Organized by medical specialties—such as cardiology, nephrology, and pediatrics—it is easy for healthcare professional to drill down to the right word or phrase instantly. • The only product on the market that utilizes the audio, visual, and navigational capabilities of the iPod for quick and easy language learning • Medical personnel will not have to lug around a Spanish phrasebook or wait for a translator—all they need is on their iPod (or mp3 player)
Maria Estrada (Boston, MA) is the founder and director of Connect with Spanish, a language school that teaches Spanish language skills to medical, legal, and business professionals. She has provided Spanish language training for Harvard, Tufts, and Boston University medical schools.

DECEMBER
McGraw-Hill • Language/Spanish Paperback • 5 × 8 • 64 pp ISBN-13: 978-0-07-145377-6 ISBN-10/MHID: 0-07-145377-6 $14.95AU ($15.95 CAN) One 4-hour MP3 CD (300 MB) Rights: World
Previously announced as Quick Spanish Healthcare; all backorders canceled. See page 116-117 for more iSpeak products!

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Easy Step-by-Step books
Get up and running with a new language
The Easy Step-by-Step books prove that a solid grounding in grammar basics is the key to mastering a second language. Language learners are quickly introduced to grammatical rules and concepts in order of importance, which students can build on as they progress through the book. They will also learn more than 300 verbs, chosen by their frequency of use. Numerous exercises and engaging readings help learners quickly build their speaking and comprehension prowess. • Features a proven grammar-based approach that gets beginners communicating in a new language with confidence, right away • Ideal for self-learners and as a supplement to formal language classes • Easy Spanish Step-by-Step (978-0-07-146338-6 • 0-07-146338-0) has sold more than 60,000 copies
Myrna Bell Rochester, Ph.D. (Palo Alto, CA) is a textbook author and editor. She has taught UCLA and at Stanford University. Paola Nanni-Tate (Dublin, OH) teaches Italian at Ohio State University and is the author of Italian Verb Drills (978-0-07-142089-1 • 0-07-142089-4; 2004) and Practice Makes Perfect: Italian Verb Tenses (9780-07-145138-3 • 0-07-145138-2; 2006).

A PA P E R B A C K O R I G I N A L

A PA P E R B A C K O R I G I N A L

EASY FRENCH STEP-BY-STEP
Myrna Bell Rochester

EASY ITALIAN STEP-BY-STEP
Paola Nanni-Tate

DECEMBER
McGraw-Hill • Language/French Paperback • 7¼ × 9¼ • 288 pp ISBN-13: 978-0-07-145387-5 ISBN-10/MHID: 0-07-145387-3 $12.95TR ($13.95 CAN) Rights: World

NOVEMBER
McGraw-Hill • Language/Italian Paperback • 7¼ × 9¼ • 288 pp ISBN-13: 978-0-07-145389-9 ISBN-10/MHID: 0-07-145389-X $12.95TR ($13.95 CAN) Rights: World

130

Fall 2008

THE ULTIMATE SPANISH PHRASE FINDER
The 2-in-1 Bilingual Dictionary of 75,000 Phrases, Idioms, and Word Combinations for Rapid Reference to Everyday Expressions Walt Wirsing

Get instant access to thousands of common Spanish phrases
As language-learners know, it is next to impossible to deduce the Spanish equivalents of common English phrases such as “take a break” or “have an idea” using only a bilingual dictionary. That’s where The Ultimate Spanish Phrase Finder comes in. Containing 37,000 common phrases and idiomatic expressions in each language, The Ultimate Spanish Phrase Finder gives readers invaluable guidance on phrase construction, along with a range of synonyms to choose from. Examples—including common proverbs and book and movie titles—provide them with vivid illustrations of how specific word combinations are used in everyday contexts in Spain and Latin America. • Addresses the new trend in language education focusing on phraseology and collocations, rather than individual words, as the building blocks of language • An indispensable addition to the reference libraries of both English-speaking learners of Spanish and Spanishspeaking learners of English, as well as professional translators and interpreters • Includes phrases from Castilian and Latin American Spanish, making this the most comprehensive reference of its kind
Whit Wirsing (Salt Lake City, UT) is a teacher and journalist with a master’s degree in English-Spanish contrastive analysis.

DECEMBER
McGraw-Hill • Language/Spanish Hardcover • 7 × 10 • 960 pp ISBN-13: 978-0-07-143303-7 ISBN-10/MHID: 0-07-143303-1 $27.95TR ($30.95 CAN) Rights: World
Previously announced; all backorders canceled.

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131

Dangerous . . . for Bad Boys and Girls
Due to mature content, reader discretion advised!
This pair of book/audio packages is for every student who could not wait to find the “dirty” words in a dictionary, who prides himself or herself for knowing how to swear in a second language, or just wants live and speak a little dangerously. These titles feature words and phrases spoken among friends, enemies, and lovers at the heights of love and hate, ecstasy and despair. Accompanying these naughty expressions are the unique and entertaining illustrations that have made Luc Nisset’s Spanish in Your Face and French in Your Face so popular with language students. On the enhanced CD, lovers and fighters will hear how language is used and words are pronounced, as well as enjoy mini-animations on their computer or iPods with video capability. • Hide This Spanish Book has sold in excess of 60,000 copies; this package offers more language and visual content as well as audio content not offered in any title • Attractive and enticing package makes the perfect gift for language students of a certain humor— but is sealed from prying eyes at the bookstore
Luc Nisset (Miami Shores, FL) is an experienced illustrator and developer of language-learning guides. A PA P E R B A C K O R I G I N A L A PA P E R B A C K O R I G I N A L

DANGEROUS FRENCH FOR BAD BOYS AND GIRLS
Luc Nisset

DANGEROUS SPANISH FOR BAD BOYS AND GIRLS
Luc Nisset

DECEMBER
McGraw-Hill • Language/French Paperback • 6 × 8 • 96 pp ISBN-13: 978-0-07-160491-8 ISBN-10/MHID: 0-07-160491-X $16.95AU ($18.95 CAN) Two-color throughout; one enchanced CD (standard CD player, iPod, PC, and Mac compatible) Rights: World

DECEMBER
McGraw-Hill • Language/Spanish Paperback • 6 × 8 • 96 pp ISBN-13: 978-0-07-160495-6 ISBN-10/MHID: 0-07-160495-2 $16.95AU ($18.95 CAN) Two-color throughout; one enchanced CD (standard CD player, iPod, PC, and Mac compatible) Rights: World

132

Fall 2008

New recordings, new look,
NEW EDITION

TEACH YOURSELF PORTUGUESE COMPLETE COURSE
Manuela Cook
Teach Yourself proudly presents the new editions of Teach Yourself Portuguese Complete Courses. With this bestselling series, readers can learn languages from the comfort of their own homes, at their own pace. Each fully revised and updated course introduces learners to practical themes, such as making travel arrangements, meeting someone new, shopping, and other every day activities. • Exercises develop reading, writing, and listening skills from beginning to intermediate level • Audio packages feature totally new recordings with wide variety of native speakers • More than 600,000 copies have been sold in this series since CD editions introduced

NOVEMBER
Teach Yourself • Language/Portuguese Paperback • 5 × 7¾ • 400 pp Book only: ISBN-13: 978-0-07-160349-2 • ISBN-10/MHID: 0-07-160349-2 • $17.95TR ($19.95 CAN) Previous ISBNs (book only): 2004 • 978-0-07-143171-2 • 0-07-143171-3 Audio package: ISBN-13: 978-0-07-160348-5 • ISBN-10/MHID: 0-07-160348-4 • $29.95AU ($32.95 CAN) Previous ISBNs (audio package): 2004 • 978-0-07-143172-9 • 0-07-143172-1 Audio package: Two 60-minute audio CDs Rights: Not available in British Commonwealth (except Canada), Europe, or Middle East

McGraw-Hill

133

same language expertise

GRAHAM: TEACH YOURSELF FRENCH COMPLETE COURSE, FOURTH EDITION
Audio pack • $23.95AU 978-0-07-150255-9 • 0-07-150255-6

YEON AND VINCENT: TEACH YOURSELF KOREAN COMPLETE COURSE
Audio pack • $26.95AU 978-0-07-141436-4 • 0-07-141436-3

COGGLE AND SCHENKE: TEACH YOURSELF GERMAN COMPLETE COURSE, FOURTH EDITION
Audio pack • $23.95AU 978-0-07-150260-3 • 0-07-150260-2

Ó SÉ AND SHEILS: TEACH YOURSELF IRISH COMPLETE COURSE
Audio pack • $27.95AU 978-0-07-143448-5 • 0-07-143448-8

VELLACIO AND ELSTON: TEACH YOURSELF ITALIAN COMPLETE COURSE
Audio pack • $23.95AU 978-0-07-150254-2 • 0-07-150254-8

SCURFIELD: TEACH YOURSELF CHINESE COMPLETE COURSE
Audio pack • $26.95AU 978-0-07-143033-3 • 0-07-143033-4

KATTAN-IBARRA: TEACH YOURSELF SPANISH COMPLETE COURSE, THIRD EDITION
Audio pack • $23.95AU 978-0-07-150245-0 • 0-07-150245-9

CASTLE AND MCGONNELL: TEACH YOURSELF TAGALOG COMPLETE COURSE
Audio pack • $35.95AU 978-0-07-143418-8 • 0-07-143418-6

GOTTERI AND MICHALAK-GRAY: TEACH YOURSELF POLISH COMPLETE COURSE
Audio pack • $29.95AU 978-0-07-159265-9 • 0-07-159265-2

134

Fall 2008

Teach Yourself Your Evening Class
Most people who want to learn a language don’t have the time to commit to a class, with more hours of study at home. Fortunately, the Teach Yourself Your Evening Class series gives language learners their own personal professor, in the form of 10 audio CDs, who walks students through 30 lessons—enough to fill a year’s worth of courses at an established school. This series gives students a complete program of lessons to learn the language—for travel, for business, or for personal advancement. • Convenience—a program for study that can be picked up at the reader’s convenience • Great value—much less than the price of a standard evening class • Motivation—a personal instructor keeps readers motivated throughout the course • Community—readers extend their knowledge and meet other learners online through a series website that includes updates and forums • Reinforced learning—the instructor on the CDs works with two “students” who learn at the same pace as the reader and give extra learning tips

TEACH YOURSELF YOUR EVENING CLASS: SPANISH
Rosa Maria Martin and Martyn Ellis
Rosa Maria Martin (London, England) is director of the Language Learning Unit at Queen Mary and Westfield College. Martyn Ellis (London, England) is principal of Target Language Services.

NOVEMBER
McGraw-Hill • Language/Spanish Package • 7 ½ x 9 ½ • 144-page study guide 10 paperback 32-page workbooks 10 60-minute audio CDs • Vinyl case ISBN 13: 978-0-07-160354-6 ISBN-10/MHID: 0-07-160354-9 $74.95AU ($78.95 CAN) Rights: Not available in British Commonwealth (except Canada), Europe, or Middle East

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135

A complete language course that brings the classroom home
Each course includes:
• 30 lessons—the equivalent to a year’s worth of classes with comprehensive workbooks and accompanying audio material • 10 32-page workbooks—each workbook includes a variety of engaging exercises that entertain readers as they learn the language, as well as special sections that bring the cultures of the Spanish- and French-speaking worlds to life. • 10 60-minute CDs provide an instructor-led, evening class-like atmosphere to language learning • A 144-page study guide/reference book guides readers through the course with comfort and confidence • A website for the series that includes updates and reader forums

TEACH YOURSELF YOUR EVENING CLASS: FRENCH
Bernard Grosz
Bernard Grosz (Birmingham, England) is lecturer in French at the Brasshouse Language Centre, Birmingham.

NOVEMBER
McGraw-Hill • Language/French Package • 7 ½ x 9 ½ • 144-page study guide 10 paperback 32-page workbooks 10 60-minute audio CDs • Vinyl case ISBN 13: 978-0-07-160353-9 ISBN-10/MHID: 0-07-160353-0 $74.95AU ($78.95 CAN) Rights: Not available in British Commonwealth (except Canada), Europe, or Middle East

136

Fall 2008

Learn a new language in just 10 lessons!

Teach Yourself Conversation
Teach Yourself shows learners once again how easy it can be to pick up a new language, with its new audio-based series. Perfect for complete beginners or those who want to brush up on a language, this series encourages learners to speak out loud from the very start. Each title features 10 topics that include 15 key words, three useful phrases, and one grammar point. Two sample conversations bring all those elements together correctly. There are plenty of review opportunities, so listeners can gauge their progress and reinforce what they have learned. In addition, the third CD provides invaluable guidance on holding two-way conversations, addressing such issues as speaking with people who talk very fast or use words and phrases the new speaker does not know. • Topics include travel by train, making reservations, eating out, shopping, asking for directions, and more • Course is all audio-based, so there is no need to read • Bite-size lessons let learners go at their own pace • A survival program for students, businesspeople, and travelers
Each audiopackage: D E C E M B E R • Teach Yourself • Language • Paperback • 5½ × 7½ • 48 pp Three 60-minute audio CDs • Rights: Not available in British Comm. (except Canada), Europe, Mid East

TEACH YOURSELF CROATIAN CONVERSATION
Marina Rajic Cox and Ivana Djuric

TEACH YOURSELF GAELIC CONVERSATION
Boyd Robertson and Gordon Wells

ISBN-13: 978-0-07-160355-3 ISBN-10/MHID: 0-07-160355-7 $21.95AU ($23.95 CAN)

ISBN-13: 978-0-07-160356-0 ISBN-10/MHID: 0-07-160356-5 $21.95AU ($23.95 CAN)

McGraw-Hill Fall 2008

COMPUTING

138

Fall 2008

A NEW BEGINNING FOR BEGINNER’S GUIDES!
Our trusted Beginner’s Guides now have a new look, inside and out, to make it even easier for readers to learn new programming languages and the latest Web development technologies.The bold, new covers complement the refreshed series format which features: • Key Skills & Concepts—Chapter-opening lists of specific skills covered in the chapter • Ask the Experts—Q&A sections filled with bonus information and helpful tips • Try This—Short, hands-on exercises to practice skills • Notes—Bonus information related to the topic being covered • Tips—Helpful reminders or alternate ways of doing things • Caution—Errors and pitfalls to avoid • Annotated Syntax—Example code with commentary

MICROSOFT® SILVERLIGHT™ 2.0: A BEGINNER’S GUIDE
Shannon Horn
This hands-on guide prepares software developers to create next-generation Web and Windows applications using Microsoft Silverlight—the new technology that extends the .NET Framework to the client. The book covers Microsoft Silverlight 2.0, the .NET Framework 3.5, and prerequisite technologies. Readers will learn to use Silverlight to stream multimedia content across the Web, create dynamic, data-driven Silverlight applications, and implement security. • Silverlight is a cross-browser, cross-platform plug-in for delivering the next generation of .NET based media experiences and rich interactive applications for the Web • Author frequently speaks at industry conferences
Shannon Horn (Glendale, AZ) is Microsoft Windows and Web-based solutions developer, trainer, and author.

SEPTEMBER
McGraw-Hill Programming/Web Development Paperback • 7⅜ × 9⅛ • 400 pp ISBN-13: 978-0-07-159043-3 ISBN-10/MHID: 0-07-159043-9 $39.99PC ($42.95 CAN) 200 illustrations • Rights: World

McGraw-Hill

139

THIRD EDITION

SQL: A BEGINNER’S GUIDE
Andy Oppel and Robert Sheldon
Written to the SQL:2006 ANSI/ISO standard, this easy-to-follow resource teaches database professionals and programmers how to use SQL. Readers will learn how to retrieve, insert, update, and delete database data, and perform management and administrative functions. The book covers new features, including SQL/XML, and contains updated screen shots showing the latest RDBMS software versions such as SQL Server 2008 and Oracle Database 11g. • Virtually every major enterprise software product relies on SQL for its data management • Previous editions sold 20,000 copies
Andrew J. (Andy) Oppel (Alameda, CA) has designed and implemented hundreds of databases for a wide range of applications. He is the author of Databases Demystified (978-0-07-225364-1) and SQL Demystified (978-0-07-226224-7). Robert Sheldon is a consultant SEPTEMBER
McGraw-Hill • Databases/SQL Paperback • 7⅜ × 9¼ • 575 pp ISBN-13: 978-0-07-154864-9 ISBN-10/MHID: 0-07-154864-5 $39.99PC ($42.95 CAN) Previous ISBNs: 2003 978-0-07-222885-4 • 0-07-222885-7 100 illustrations • Rights: World

and technical writer. He has designed and implemented various Access and SQL Server databases

C#® 3.0: A BEGINNER’S GUIDE
Herb Schildt
Bestselling programming author Herb Schildt teaches beginners and those new to C# 3.0 how to use the newest version of Microsoft’s premier programming language shipping as part of the .NET 3.5 Framework and Visual Studio 2008. Readers will start programming as quickly as possible by learning to create, compile, and run a C# program. All of the new C# 3.0 features, including LINQ and lambda expressions, are covered. • Microsoft has placed C# 3.0 at the center of its .NET development universe
Herb Schildt (Mahomet, IL) is the world’s leading programming author whose books have sold more than 3.5 million copies worldwide. He is the author of C++:The Complete Reference (978-0-07-150239-9) and C# 2.0:The Complete Reference (978-0-07-148373-5), and many others. SEPTEMBER
McGraw-Hill • Programming/C# Paperback • 7⅜ × 9¼ • 600pp ISBN-13: 978-0-07-158830-0 ISBN-10/MHID: 0-07-158830-2 $39.99PC ($42.95 CAN) Previous ISBNs: 2001 978-0-07-213329-5 • 0-07-213329-5 100 illustrations • Rights: World

140

Fall 2008

ASP.NET 3.5: A BEGINNER’S GUIDE
William B. Sanders
In this book, ASP.NET and C# expert Bill Sanders teaches beginner developers and those new to ASP.NET 3.5 how to use Microsoft’s latest version of ASP.NET, along with C# 3.0, the newest version of the programming language used to drive ASP.NET applications. ASP.NET 3.5: A Beginner’s Guide provides the crucial step that takes a programmer from the client side of Internet programming to true server-side programming. • Covers new features of ASP.NET 3.5 including new data controls, support for LINQ, and support for nested master pages
OCTOBER
McGraw-Hill • Programming/ASP Paperback • 7⅜ × 9¼ • 500 pp ISBN-13: 978-0-07-159194-2 ISBN-10/MHID: 0-07-159194-X $39.99PC ($42.95 CAN) Previous ISBNs: 2002 978-0-07-219512-5 • 0-07-219512-6 20 illustrations • Rights: World

William B. Sanders (Bloomfield, CT) has been developing software for 25 years. He is a founding faculty member of the Multimedia Web Design and Development major at the University of Hartford where he teaches ASP.NET, C#, SQL, and ADO.NET.

PHP 6: A BEGINNER’S GUIDE
Vikram Vaswani Foreword by Zend Technologies
This task-oriented reference teaches readers everything they need to know to build cutting-edge Web applications with PHP. Targeted at novice developers who are familiar with basic Web design (HTML, CSS, and JavaScript), PHP 6: A Beginner’s Guide teaches readers basic language syntax as well as advanced topics like using databases and XML with PHP, processing form data, and integrating external packages. • Foreword by Zend Technologies, creators of PHP • PHP is in use on 16 million installations worldwide
NOVEMBER
McGraw-Hill • Programming/PHP Paperback • 7⅜ × 9¼ • 550pp ISBN-13: 978-0-07-154901-1 ISBN-10/MHID: 0-07-154901-3 $39.99PC ($42.95 CAN) Previous ISBNs: 2001 978-0-07-213371-4 • 0-07-213371-6 100 illustrations • Rights: World

Vikram Vaswani (Bombay, India) is the founder and CEO of Melonfire (melonfire.com), a company specializing in software consultancy and content creation and syndication services. He is the author of PHP Programming Solutions (978-0-07-148745-0), How to Do Everything with PHP and MySQL (978-0-07-225795-3), and MySQL:The Complete Reference (978-0-07-222477-1).

McGraw-Hill

141

ANDROID: A PROGRAMMER’S GUIDE
J. F. DiMarzio

A practical guide to Google’s revolutionary new mobile development platform
With full coverage of the first complete, open mobile development platform, this in-depth resource takes programmers, step-by-step, through the process of developing applications for mobile devices in the Android environment. The book assumes the reader has some familiarity with Java. Android: A Programmer’s Guide covers the properties, methods, and functions of all the layers of the Google Android SDK. Readers will learn how to build illustrative Android applications such as Hello World and Auto Dialer, and use the Android emulator to run and test their applications. The book is ideal for programmers, Web developers, and development students who want an introduction to the world of mobile application development through Google’s open-source tools. • Google has teamed up with the Open Handset Alliance to develop Android • Android provides the industry with an operating system and applications that work across device manufacturers and carriers • The first Google-powered phones are expected to hit the market in the second half of 2008
Jerome (J. F.) DiMarzio (Wesley Chapel, FL) is a senior Web developer with a leading academic development firm. He works in VB.NET, C#, ASP.NET Java, and many other languages. SEPTEMBER
McGraw-Hill • Programming/Mobile Devices Paperback • 7⅜ × 9⅛ • 400 pp ISBN-13: 978-0-07-159988-7 ISBN-10/MHID: 0-07-159988-6 $39.99PC ($42.95 CAN) 100 illustrations • Rights: World

Related McGraw-Hill Titles:
Schildt: Java: A Beginner’s Guide, Fourth Edition Paperback • $39.99PC 978-0-07-226384-8 • 0-07-226384-9 Schildt: Java: The Complete Reference, Seventh Edition Paperback • $49.99PC 978-0-07-226385-5 • 0-07-226385-7

142

Fall 2008

ADVANCED SKILLS
FROM THE EXPERTS
The need for authoritative educational materials that suit the needs of programmers worldwide is greater than ever. With this new series, we are responding to the dramatic growth in the global software developer market—growth that has been fueled by innovative technologies, emerging economies, and globalization. IT research firm Evans Data Corporation recently forecasted: • By 2010, the global developer population will explode to 19 million • Between 2006 and 2010, the developer market will grow 45 percent • By 2010, 43 percent of all developers will be located in the APAC region • Brazil, Russia, India, and China will have 30 percent of the developer population by 2010 The new Advanced Skills from the Experts series covers programming, Web development, and database development topics, and is geared toward an experienced, professional audience looking to stay ahead of the curve. Each book provides the tools and code the reader needs to properly learn a new programming language or technology. • Perfect for intermediate to advanced programmers and developers • Author-driven—written by high-profile industry experts • In-depth coverage of cutting-edge technologies • Featuring just the information readers need to master a technology and enhance performance • Strong global appeal

McGraw-Hill

143

LINQ PROGRAMMING
Joe Mayo Foreword by Charlie Calvert, Microsoft Program Lead for C#

A hands-on guide to Microsoft’s revolutionary new programming technology
Written by Microsoft MVP and C# expert, consultant, and trainer Joe Mayo, this book teaches programmers how to use LINQ (Language Integrated Query), while working with C# 3.0 and the new Visual Studio 2008. Readers will learn tested techniques for using LINQ to manage data.

LINQ Programming explains how LINQ queries are formed, when certain internal actions occur, and what happens when the query executes. Readers will learn how to work with LINQ libraries such as LINQ to Objects, LINQ to Data, and LINQ to XML, as well as third-party implementations of LINQ. Programmers will be able to achieve greater productivity by utilizing tools in Visual Studio 2008 that build upon LINQ technology. • LINQ adds native query capability into programming languages such as C# and VisualBasic • LINQ greatly reduces the complexity of accessing and integrating information • Author is a prominent speaker at industry conferences and user group meetings
Joe Mayo, Microsoft MVP, (Englewood, CO) is an author and instructor who specializes in Microsoft .NET software technology. He owns Mayo Software Training and operates the C# Station website (csharp-station.com). NOVEMBER
McGraw-Hill • Programming/C# Paperback • 7⅜ × 9¼ • 500 pp ISBN-13: 978-0-07-159783-8 ISBN-10/MHID: 0-07-159783-2 $49.99PC ($52.95 CAN) 20 illustrations • Rights: World

Related McGraw-Hill Title:
Schildt: C# 2.0: The Complete Reference Paperback • $59.99PC 978-0-07-226209-4 • 0-07-226209-5

144

Fall 2008

ASP.NET 3.5 PROGRAMMING
Brian H. Madsen Foreword by Scott Barnes, Microsoft Corporation
Written by prominent global author and speaker and Microsoft MVP, ASP.NET 3.5 Programming teaches experienced developers how to build dynamic websites, Web applications, and XML Web services using Visual Studio 2008 and ASP.NET 3.5. The book takes readers from core knowledge requirements to advanced techniques, such as LINQ, ASP.NET Ajax, and the ASP.NET MVC Framework. Readers will learn how to build Service Oriented Architectures to support the increasingly demanding world of Web application development. • The new features in ASP.NET 3.5 make it easier than ever to build standards-based, next-generation websites
DECEMBER
McGraw-Hill • Programming/ASP Paperback • 7⅜ × 9¼ • 600 pp ISBN-13: 978-0-07-160410-9 ISBN-10/MHID: 0-07-160410-3 $49.99PC ($52.95 CAN) 25 illustrations • Rights: World

• Author frequently speaks at industry conferences
Brian H. Madsen (Perth, Australia) is the founder of CSharpZealot.com and currently works as a consultant at Change Corporation (changecorporation.com.au). He received the Microsoft MVP award for Visual Developer ASP.NET in 2006-2007 and 2007-2008.

MICROSOFT® VISUAL STUDIO® 2008 PROGRAMMING
Jamie Plenderleith Foreword by Michael O’Neill, Microsoft Product Manager,Visual Studio
Written by an award-winning software developer and Microsoft MVP, this is an invaluable programming guide for experienced developers who need to learn how to utilize all of the features and tools in Visual Studio 2008 in order to build professional data-driven applications. New Visual Studio 2008 features are covered, including WPF Designer, LINQ, code analysis tools, new language features, new debugging and source editing features, and more.
DECEMBER
McGraw-Hill • Programming/Visual Studio Paperback • 7⅜ × 9¼ • 600 pp ISBN-13: 978-0-07-160408-6 ISBN-10/MHID: 0-07-160408-1 $49.99PC ($52.95 CAN) 25 illustrations • Rights: World

• Visual Studio 2008 includes more than 250 new features, all covered in the book
Jamie Plenderleith (Dublin, Ireland) is an award-winning professional software developer who runs Software Du Jour. He teaches software development throughout the world for IACT (International Academy of Computer Training) and New Horizons. Jamie received the Microsoft MVP Award for Visual Basic in 2005.

McGraw-Hill

145

DELIVERING BUSINESS INTELLIGENCE WITH MICROSOFT® SQL SERVER™ 2008
Brian Larson

A practical guide to maximizing the Business Intelligence tools in the new SQL Server release
With help from this fully updated bestselling book, database professionals will be able to transform disparate enterprise data into actionable Business Intelligence. Covering all the new and improved BI features available in SQL Server 2008, the book shows readers how to put timely, mission-critical information in the hands of employees across the organization. Delivering Business Intelligence with Microsoft SQL Server 2008 begins with a discussion of BI, defining what it is and why it is important in today’s business environment. After laying this foundation, the book works through the entire BI lifecycle: defining the analysis database; analyzing the data; mining the data; and delivering BI. Several analysis databases will be built and used for examples throughout the book. • According to IDC, SQL Server’s market share grew 25 percent in 2006 and now commands nearly 20 percent of the worldwide relational database market share • Total software revenue for BI platforms grew 14.9 percent in 2006, reaching nearly $4.7 billion (IDC) • Previous edition sold 12,000 copies
Brian Larson, MCSD (Arden Hills, MN) served as a member of the Reporting Services development team and contributed to the code base. He is the chief of technology for Superior Consulting Services (SCS), a Microsoft Certified Partner. OCTOBER
McGraw-Hill • Databases/SQL Server Paperback • 7⅜ × 9⅛ • 750pp ISBN-13: 978-0-07-154944-8 ISBN-10/MHID: 0-07-154944-7 $49.99PC ($52.95 CAN) Previous ISBNs: 2005 978-0-07-226090-8 • 0-07-226090-4 200 illustrations • Rights: World

Related McGraw-Hill Title:
Larson: Microsoft SQL Server 2005 Reporting Services Paperback • $49.99PC 978-0-07-226239-1 • 0-07-226239-7

146

Fall 2008

MICROSOFT® SQL SERVER™ 2008 ANALYTICS AND DATA VISUALIZATION
Doug Harts

A practical guide to the next-generation Business Intelligence tools available in SQL Server 2008
This book will help DBAs and business intelligence architects work with the latest 3-D visualization techniques that revolutionize data reporting, analysis, and measurement in SQL Server 2008. Readers will appreciate the complete end-to-end explanation of the realtime visual representation of metrics and trends. Microsoft SQL Server 2008 Analytics and Data Visualization begins with an overview of how these new tools, acquired from Dundas, fit into the SQL Server 2008 BI stack. Readers will learn strategies for data mining and advanced analytics. The book explains the full range of cutting-edge data visualization tools, including several customizable charts, map solutions for geographic data, illustrative gauges, and detailed calendars. An eight-page full-color insert highlights dazzling examples of 3-D visuals that convey business metrics in innovative ways. • Microsoft’s BI growth rate is twice that of the industry, averaging close to 30 percent annually with analytics growing 40 percent • Technical editor is Sean Boon, Microsoft Product Manager for the new Dundas Analytics for SQL Server 2008
Doug Harts (Sterling, VA) is the chief technology officer at Cizer Software, a Microsoft Gold Partner He is the author of Microsoft Office 2007 Business Intelligence (978-0-07-149424-3) and maintains the website www.OfficeBIcentral.com.

NOVEMBER
McGraw-Hill • Databases/SQL Server Paperback • 7⅜ × 9¼ • 500pp ISBN-13: 978-0-07-160143-6 ISBN-10/MHID: 0-07-160143-0 $49.99PC ($52.95 CAN) 200 illustrations • Rights: World

Related McGraw-Hill Title:
Larson: Microsoft SQL Server 2005 Reporting Services Paperback • $49.99PC 978-0-07-226239-1 • 0-07-226239-7

McGraw-Hill

147

ORACLE DATABASE 11g: THE COMPLETE REFERENCE
Kevin Loney

An all-new edition of the top-selling Oracle Press book ever published
Fully revised and expanded for the latest database release, this authoritative guide provides thorough coverage of Oracle Database 11g in the most comprehensive reference available. Starting by establishing critical database concepts and with in-depth details on all the new features, this powerhouse resource provides an overview of database architecture and Oracle Grid Computing technology. Oracle Database 11g:The Complete Reference covers SQL, SQL Plus, PL/SQL, dynamic PL/SQL, object-oriented features, and Java programming in the Oracle environment. The book includes valuable database administration and application development techniques, plus an alphabetical reference covering major Oracle commands, keywords, features, and functions, with cross-referencing of topics. All code from the book will be available for download from OraclePressBooks.com. • Oracle continues to be the number-one database on the market • Previous editions sold nearly 400,000 copies • Includes seven new chapters on cutting-edge features and functionality • New! Now in hardcover
Kevin Loney (Wilmington, DE) was named Consultant of the Year by ORACLE Magazine in 2002. He is an internationally recognized Oracle expert who frequently presents at Oracle user conferences in North America and Europe where he is regularly among the highest-rated presenters.

OCTOBER
Oracle Press • Databases/ Oracle Hardcover • 7⅜ × 9⅛ • 1656 pp ISBN-13: 978-0-07-159875-0 ISBN-10/MHID: 0-07-159875-8 $74.99PC ($78.95 CAN) Previous ISBNs: 2004 978-0-07-225351-1 • 0-07-225351-7 1000 illustrations • Rights: World

Related McGraw-Hill Title:
Loney: Oracle Database 10g DBA Handbook Paperback • $62.99PC 978-0-07-223145-8 • 0-07-223145-9

148

Fall 2008

ORACLE DATABASE 11g: A BEGINNER’S GUIDE
Ian Abramson, Michael Abbey, and Michael Corey

The easiest way to get up-and-running on the latest release of the world’s numberone database
This fully revised beginner’s guide covers the fundamental concepts of Oracle Database 11g. Through selfpaced tutorials, readers will learn about database essentials, the role of the administrator, high availability, and large database features. An in-depth introduction to SQL and PL/SQL is also included. Oracle Database 11g: A Beginner’s Guide walks readers, step-by-step, through database setup, administration, programming, and backup and recovery. A configurable sample database available online provides additional support for projects and examples. • Oracle has a 47.1 percent share of the relational database market, growing at rate of 14.9 percent • Previous editions have sold more than 125,000 units
OCTOBER
Oracle Press • Databases/Oracle Paperback • 7⅜ × 9⅛ • 512 pp ISBN-13: 978-0-07-160459-8 ISBN-10/MHID: 0-07-160459-6 $44.99PC ($47.95 CAN) Previous ISBNs: 2004 978-0-07-223078-9 • 0-07-223078-9 50 illustrations • Rights: World

• The ideal resource for entry-level database administrators and developers
Ian Abramson (Toronto, Canada) is the executive vice president for the Independent Oracle User Group (IOUG). Michael Abbey (Charleston, MA) serves on the board of directors of the IOUG and is a frequent speaker at user group and vendor conferences. Michael J. Corey (Charleston, MA) is a past president of the IOUG and a frequent speaker at technology conferences. He is the coauthor, with Abramson and Abbey, of Oracle Database 10g: A Beginner’s Guide.

Related McGraw-Hill Titles:
Oppel: Databases Demystified Paperback • $19.95ST 978-0-07-225364-1 • 0-07-225364-9 Petkovic: SQL Server 2005: A Beginner’s Guide Paperback • $39.99PC 978-0-07-226093-9 • 0-07-226093-9

McGraw-Hill

149

ORACLE CRM ON DEMAND REPORTING
Michael D. Lairson
This first book on the market covering Oracle CRM On Demand reporting delivers comprehensive feature and function information while providing guidance and strategies for report design and development. Real-world case studies, formatting tips, and sample formulas are included throughout. The book will be invaluable to those new to Oracle CRM On Demand as well as seasoned users in need of advanced reporting techniques. • The only other resources currently available on Oracle CRM On Demand are online help and a three-day training class • Oracle has 4.6 million CRM users across five thousand companies in 145 different countries; Oracle CRM On Demand is one of the most popular CRM products worldwide.
Michael D. Lairson (Wake Forest, NC) joined Siebel Systems (now Oracle) in 2001, where he developed the certification exams and study materials for the Siebel CRM On Demand product. He helped develop and regularly delivers the Advanced Analytics Workshop. OCTOBER
Oracle Press • Enterprise Applications Paperback • 7⅜ × 9⅛ • 448 pp ISBN-13: 978-0-07-159304-5 ISBN-10/MHID: 0-07-159304-7 $49.99PC ($52.95 CAN) 300 illustrations • Rights: World

ORACLE ENTERPRISE CONTENT MANAGEMENT STRATEGIES & BEST PRACTICES
Andy MacMillan and Brian Huff
Here is the first book to tie together the strategies, best practices, and practical approaches to implementing Enterprise Content Management (ECM). Readers will learn how to gain control of disparate enterprise content and harness intellectual property. The book presents a new, broad approach to ECM that encompasses multiple repositories, corporate-wide document management policies, and true information security. • According to IDC, Oracle’s ECM market share grew by 10 percent in 2006 • Oracle’s Universal Content Management won InfoWorld’s 2008 Technology of the Year Award for Best Enterprise Content Management.
Andy MacMillan (Chicago, IL) is vice president of product management for Oracle Content Management. Brian “Bex” Huff (Minneapolis, MN) is an independent software architect specializing in Oracle Universal Content Management. DECEMBER
Oracle Press • Oracle/Middleware Paperback • 7⅜ × 9¼ • 288 pp ISBN-13: 978-0-07-160236-5 ISBN-10/MHID: 0-07-160236-4 $34.99PC ($37.95 CAN) 25 illustrations • Rights: World

150

Fall 2008

J. D. EDWARDS ENTERPRISEONE: THE COMPLETE REFERENCE
Allen Jacot, Joseph E. Miller, Michael Jacot, and John A. Stern
Written by practicing J.D. Edwards EnterpriseOne experts and professionals, this book is unbeatable in terms of coverage and authoritative information. Readers will get all the in-depth knowledge they need—from implementation and administration to troubleshooting and security. J. D. Edwards EnterpriseOne:The Complete Reference expertly combines insightful information with real-world examples. It is ideal for both novice and veteran users. • Covers the latest software release, version 8.12
DECEMBER
Oracle Press • Enterprise Applications Hardcover • 7⅜ × 9⅛ • 1008 pp ISBN-13: 978-0-07-159873-6 ISBN-10/MHID: 0-07-159873-1 $89.99PC ($94.95 CAN) Previous ISBNs: 2001 978-0-07-212510-8 • 0-07-212510-1 250 illustrations • Rights: World

Allen Jacot (Denver, CO) has more than a decade of J.D. Edwards EnterpriseOne implementation experience and has worked with the product since its original beta release in 1996. Joseph E. Miller (Phoenix, AZ) has worked on more than 60 implementations of the EnterpriseOne/OneWorld product over the last 10 years. Michael Jacot (Denver, CO) is a senior principal consultant for Oracle J.D. Edwards Consulting Services and has managed many different types of EnterpriseOne implementations. John A. Stern (Yonkers, NY) has participated in more than 30 EnterpriseOne implementations.

PEOPLESOFT DEVELOPER’S GUIDE FOR PEOPLETOOLS & PEOPLECODE
Judi Hotsinpiller
Here is the only comprehensive guide to developing effective and efficient applications and reports with PeopleSoft. The book covers the features available in version 8.48 of PeopleTools, the application platform inside of PeopleSoft. A case study takes readers through the PIA (PeopleSoft Internet Architecture), the basics of Application Designer, setup of Configuration Manager, PeopleCode, and next-generation tools including XML Publisher. The book takes full-cycle approach through complete application development in PeopleSoft.
DECEMBER
Oracle Press • Enterprise Applications Paperback • 7⅜ × 9⅛ • 704 pp ISBN-13: 978-0-07-149662-9 ISBN-10/MHID: 0-07-149662-9 $69.99PC ($73.95 CAN) 500 illustrations • Rights: World

• Oracle PeopleSoft will be phasing out its current reports product soon, and all reports will need to be rewritten in XML Publisher
Judi Hotsinpiller, OCP (Albuquerque, NM) is a lead PeopleSoft Developer for the U.S. Department of Energy’s pension system. She is the director of SIGs (Special Interest Groups) for IOUG (Independent Oracle Users Group).

McGraw-Hill

151

OCA ORACLE DATABASE 11g: SQL FUNDAMENTALS I EXAM GUIDE (EXAM 1Z0-051)
John Watson and Roopesh Ramklass
This exclusive Oracle Press guide will prepare certification candidates for the newly reintroduced Oracle Certified Associate Oracle Database 11g: SQL Fundamentals I exam. All exam topics are covered including installation, configuration, application tuning, database management, backup and recovery, security, and more. The CD-ROM contains two practice exams and an electronic copy of the book. • There are nearly 400,000 Oracle Certified Associates worldwide
John Watson, OCP, (Oxford, UK) is a senior consultant with BLP management Consultants and taught for Oracle University in South Africa for four years. He is the coauthor of Oracle Database 10g OCP Certification All-in-One Exam Guide (978-0-07-225790-8). Roopesh Ramklass, OCP (South Africa) is a technical specialist with 10 years of experience in a wide variety of IT environments.

SEPTEMBER
Oracle Press • Certification/Oracle Paperback • 7⅜ × 9⅛ • 656 pp ISBN-13: 978-0-07-159786-9 ISBN-10/MHID: 0-07-159786-7 $59.99PC ($62.95 CAN) One CD-ROM • 200 illustrations Rights: World

OCP ORACLE DATABASE 11g: ADMINISTRATION II EXAM GUIDE (EXAM 1Z0-053)
Bob Bryla
This Oracle Press certification exam guide offers detailed coverage of all of the official exam objectives on the Oracle Certified Professional Administration II exam, including installation, configuration, application tuning, database management, backup and recovery, security, and more. Real-world examples, practice questions, and chapter summaries help certification candidates learn the material. The CD-ROM contains two practice exams and an electronic copy of the book. • There are currently 425,000 OCPs worldwide
Bob Bryla, OCP (Dodgville, WI) has more than 15 years of experience in database design, application development, training, and Oracle database administration. He is the coauthor of Oracle Database 11g DBA Handbook (978-0-07-149663-6). NOVEMBER
Oracle Press • Certification/Oracle Paperback • 7⅜ × 9⅛ • 656 pp ISBN-13: 978-0-07-159709-8 ISBN-10/MHID: 0-07-159709-3 $59.99PC ($62.95 CAN) One CD-ROM • 200 illustrations Rights: World

152

Fall 2008

MCTS CONFIGURING WINDOWS® SERVER 2008 APPLICATION INFRASTRUCTURE STUDY GUIDE (EXAM 70-643)
Martin Brown

Authoritative test prep for the brand-new Microsoft certification exam
This new Microsoft Certified Technical Specialist credential validates the skills required for Windows Server 2008 application infrastructure configuration. Written by Windows Server expert Martin Brown, this study guide helps certification candidates learn practical skills through step-by-step exercises, exam watch notes, onthe-job elements, and chapter self-tests. MCTS Configuring Windows Server 2008 Application Infrastructure Study Guide offers complete coverage of all the exam topics. Readers can test their knowledge with hundreds of realistic practice exam questions. The CD-ROM features a practice test engine with two free practice exams, video training, and an electronic version of the book. • Instructor-led courses on this topic cost upwards of
$1,200 OCTOBER
McGraw-Hill • Certification/Microsoft Paperback • 7⅜ × 9⅛ • 656 pp ISBN-13: 978-0-07-160057-6 ISBN-10/MHID: 0-07-160057-4 $49.99PC ($52.95 CAN) One CD-ROM 200 illustrations Rights: World

• Approximately 400,000 systems administrators and network engineers took the Windows Server 2003 Application Platform exam • Knowledge of Microsoft’s Application Infrastructure tool is required for Microsoft Certified Professionals
Martin “MC” Brown (United Kingdom) has more than 10 years of IT experience. He was a Microsoft SME (Subject Matter Expert) for Windows Server 2003 and in that capacity participated in the writing and testing of the Windows Server 2003 MCSE exam. Brown has been a beta tester for Windows Server 2008 throughout the entire length of its development.

Related McGraw-Hill Title:
Deal: CCNA Cisco Certified Network Associate Study Guide (Exam 640-801) Paperback • $49.99PC 978-0-07-222934-9 • 0-07-222934-9

McGraw-Hill

153

MCTS CONFIGURING WINDOWS® SERVER 2008 ACTIVE DIRECTORY STUDY GUIDE (EXAM 70-640)
Dennis Suhanovs
Written by IT expert Dennis Suhanovs, this book delivers a fully integrated study system for the new Technology Specialist certification exam for configuring Windows Server 2008 Active Directory. Featuring step-by-step exercises, chapter self-tests, and in-depth explanations, this book is the most effective examfocused test preparation available. The CD-ROM includes two full practice exams, one hour of video training, and an electronic copy of the book. • This certification will enable system administrators and network engineers to master server tasks
Dennis Suhanovs, CISSP, MCSE:Messaging 2003, CompTIA Security+, CCNA, CCDA, (Toronto, Canada) is the owner and principal consultant at Flexecom, an IT consulting shop focused on Microsoft infrastructure and development.

SEPTEMBER
McGraw-Hill • Certification/Microsoft

Paperback • 7⅜ × 9¼ • 656 pp ISBN-13: 978-0-07-159927-6 ISBN-10/MHID: 0-07-159927-4 $49.99PC ($52.95 CAN) Previous ISBNs: 2004 978-0-07-222319-4 • 0-07-222319-7 200 illustrations • Rights: World

MCTS CONFIGURING WINDOWS® SERVER 2008 NETWORK INFRASTRUCTURE STUDY GUIDE (EXAM 70-642)
Jesse Myers
In this book, Windows Server expert Jesse Myers guides readers through the one exam required to earn Microsoft’s brand-new MCTS credential for Network Infrastructure for Windows Server 2008. Featuring step-by-step exercises, chapter self-tests, and in-depth explanations, this book is the most effective exam-focused test preparation available. The CD-ROM includes two full practice exams, one hour of video training, and an electronic book. • Candidates had to pass two network infrastructure exams for Windows Server 2003; the new MCTS certification track for Windows Server 2008 Network Infrastructure requires only one exam
Jesse Myers, MCSE, CCNA (Norman, OK) is as a technical trainer for New Horizons where he has teaches Windows Server 2003, Windows 2000, and Windows NT courses.

OCTOBER
McGraw-Hill • Certification/Microsoft Paperback • 7⅜ × 9⅛ • 656 pp ISBN-13: 978-0-07-160053-8 ISBN-10/MHID: 0-07-160053-1 $49.99PC ($52.95 CAN) 200 illustrations • Rights: World

154

Fall 2008

MCITP WINDOWS® SERVER 2008 ADMINISTRATOR ALL-IN-ONE EXAM GUIDE (EXAMS 70-640, 70-642, 70-646)
Stephen Giles and Ed Howard
Complete exam preparation for three MCITP exams in one authoritative guide
Filled with real-world examples, checklists, and technical sidebars, this book covers all the objectives for the three exams required to earn Microsoft’s brandnew MCITP credential for Windows Server 2008 administration. This comprehensive volume serves as both a study tool and an on-the-job reference. MCITP Windows Server 2008 Administrator All-in-One Exam Guide features learning objectives at the beginning of each chapter, helpful exam tips, and hundreds of challenging practice questions. The CD-ROM includes two complete practice exams, one hour of video training, and an electronic copy of the book. • Three exams in one book for a significantly lower price than the competition • Author team brings real-world expertise and Microsoft insider knowledge
OCTOBER
McGraw-Hill • Certification/Microsoft Hardcover • 7⅜ × 9⅛ • 912 pp ISBN-13: 978-0-07-160232-7 ISBN-10/MHID: 0-07-160232-1 $69.99PC ($74.95 CAN) Previous ISBNs: 2003 978-0-07-222542-6 • 0-07-222542-4 One CD-ROM • 300 illustrations Rights: World

• There are currently more than two million certified MCSEs who will be looking to upgrade their skills
Stephen Giles, MCSE, MCDBA, MCT (Ontario, Canada) is the director of technology for a Web media company. He currently oversees two Web farms and a multi-site network running Microsoft server technologies. Giles is the coauthor of MCSA Windows Server 2003 Certification All-in-One Exam Guide (978-0-07-222542-6). Ed Howard, MCT (Ontario, Canada) is an IT consultant for Intellicore, an IT management and training firm. He has worked with every version of Windows Sever since NT 3.5.

Related McGraw-Hill Title:
Desai: MCSE Windows Server 2003 Boxed Set (Exams 70-290, 70-291, 70-293, 70-294) Paperback • $159.99PC 978-0-07-222331-6 - 0-07-222331-6

McGraw-Hill

155

MCITP WINDOWS® SERVER 2008 ENTERPRISE ADMINISTRATOR ALL-INONE EXAM GUIDE (EXAMS 70-640, 70-642, 70-643, 70-647, 70-620 AND 70-624)
Brian Culp
Full coverage of SIX MCITP exams in one comprehensive guide
Written by a Microsoft insider, this book covers all the objectives for the four required and two elective exams required to earn Microsoft’s brand-new MCITP credential for Windows Server 2008 enterprise administration. Multiple exam coverage provides concentrated detail on server design and maintenance, updates to Microsoft’s three core server tools, plus Windows Vista and Office 2007 client topics. MCITP Windows Server 2008 Enterprise Administrator Allin-One Exam Guide contains learning objectives at the beginning of each chapter, sidebars with in-depth technical information, hundreds of practice questions, and real-world scenarios. The CD-ROM includes two complete practice exams, one hour of video training, and an electronic copy of the book. • Six exams in one book for a significantly lower price than the competition • Instructor-led training for these exams can cost as much
as $2,000 NOVEMBER
McGraw-Hill • Certification/Microsoft Hardcover • 7⅜ × 9⅛ • 1008 pp ISBN-13: 978-0-07-160228-0 ISBN-10/MHID: 0-07-160228-3 $69.99PC ($73.95 CAN) Previous ISBNs: 2004 978-0-07-222406-1 • 0-07-222406-1 One CD-ROM • 350 illustrations

• The book’s Exam Objective Matrix identifies the location of specific exam details in the book
Brian Culp, MCSE, MCT, CompTIA A+ (Kansas City, KS) is a Microsoft product evangelist and gives presentations on the latest Microsoft products to a variety of corporations. He is the author or coauthor of 20 computing books.

Related McGraw-Hill Title:
Dauber: Mike Myers’ MCSE Windows Server 2003 Passport Boxed Set Paperback • $99.99PC 978-0-07-222911-0 • 0-07-222911-X

Rights: World

156

Fall 2008

COMPTIA® CONVERGENCE+ CERTIFICATION STUDY GUIDE
Tom Carpenter

A comprehensive study guide for the brandnew Convergence+ exam from CompTIA
This fully integrated study system delivers authoritative coverage of this new vendor-neutral exam which validates knowledge in Communications Technologies (CT) where datacomm, telephony/telecommunications, video, and broadcast multimedia technologies combine into a single IP-based delivery system. Readers will learn practical skills through step-by-step exercises, exam watch notes, on-the-job elements, and chapter self-tests. CompTIA Convergence+ Certification Study Guide covers all the exam topics including networking, telephony, voice and data, converged network management, and more. Readers can test their knowledge with more than 250 realistic practice exam questions. The CDROM includes two practice exams and an electronic book.
SEPTEMBER
McGraw-Hill • Certification/Networking Hardcover • 7⅜ × 9¼ • 656 pp ISBN-13: 978-0-07-159680-0 ISBN-10/MHID: 0-07-159680-1 $49.99PC ($52.95 CAN) One CD-ROM • 200 illustrations Rights: World

• The book will be CAQC (CompTIA Approved Quality Curriculum) reviewed and approved • Corporations such as Avaya, Intel, Catalyst Telecom, and Siemens recognize CompTIA Convergence+ • Nearly one-third of more than 350 small and medium-sized businesses surveyed last fall by CompTIA said they intended to upgrade or replace their phone systems in the next 12 months
Tom Carpenter, MCP, CWNA, CWSP (Springfield, OH) is the owner of SYSEDCO, a consulting and training firm. He has developed and delivered training courses to more than 8,000 technology professionals on the topics of wireless networking, network security, Windows 2000/XP, and Windows Server 2003. Tom is the author of CWNA Official Study Guide, 4th Edition (978-0-07-149490-8).

Related McGraw-Hill Title:
Holcombe: A+ Certification Study Guide, Sixth Edition Paperback w/CD-ROM • $49.99PC 978-0-07-148764-1 • 0-07-148764-6

McGraw-Hill

157

SECOND EDITION ®

COMPTIA SECURITY+™ ALL-INONE EXAM GUIDE
Greg White, Art Conklin, et al.
The new edition of this bestselling guide offers complete coverage of the material on the latest release of the CompTIA Security+ exam. Filled with case studies, checklists, technical sidebars, and real-world examples, this book serves as both an exam preparation tool as well as an essential on-the-job reference. The CD-ROM includes practice exam software featuring more than 150 questions, and an electronic copy of the book. • Previous edition sold more than 11,000 copies
Greg White, Security+, CISSP, (San Antonio, TX) is an Associate Professor in the Department of Computer Science at the University of Texas at San Antonio. He is the author of the first edition of this book. Wm. Arthur Conklin, Security+, CISSP (Houston, TX) is an Assistant Professor in the Information and Logistics Technology department at the University of Houston. DECEMBER
McGraw-Hill • Certification/Security

Hardcover • 7⅜ × 9⅛ • 656 pp ISBN-13: 978-0-07-160127-6 ISBN-10/ MHID: 0-07-160127-9 $59.99PC ($62.95 CAN) Previous ISBNs: 2003 978-0-07-222633-1 • 0-07-222633-1 One CD-ROM • 200 illus. • Rights: World

SECOND EDITION

MIKE MEYERS’ COMPTIA® SECURITY+™ CERTIFICATION PASSPORT
T.J. Samuelle
Now in its second edition, this concise, affordable, and portable study tool helps readers prepare for the new release of the Security+ exam from CompTIA. The book focuses on only what certification candidates need to know to pass the test, and the unique travel theme helps them remember key concepts. The CD-ROM includes more than 120 simulated practice questions in a Windows-based test engine, and an electronic copy of the book. • CompTIA Security+ objectives were derived through input from the government, academia, and the IT industry
T.J. Samuelle, CompTIA Network+, CompTIA Server+, CompTIA Security+ (London, Ontario, Canada), is an IT consultant and author of several computer books on CompTIA certifications. He served as a subject matter expert for CompTIA on the Network+ and Security+ exams.

DECEMBER
McGraw-Hill • Certification/Security

Paperback • 7⅜ × 9¼ • 400 pp ISBN-13: 978-0-07-160123-8 ISBN-10/MHID: 0-07-160123-6 $29.99PC ($32.95 CAN) Previous ISBNs: 2003 978-0-07-222741-3 • 0-07-222741-9 One CD-ROM • 100 illus. • Rights: World

158

Fall 2008

VMWARE INFRASTRUCTURE 3.x: THE OFFICIAL GUIDE
Kenton Gardinier

The only authorized guide to VMware—the market-leading virtual infrastructure solution
VMware is the industry innovator in virtualization—the cutting-edge technology that makes it possible to run multiple operating systems and applications on the same computer at the same time. This hands-on guide explains how to use VMware VI 3.x. VMware Infrastructure 3.x: The Official Guide shows readers how to deploy, configure, and maintain a virtualized environment. Readers will get details on VMware ESX Server 3i, the next-generation thin hypervisor to be integrated in server hardware from Dell, Fujitsu, HP, IBM, and others. The book incorporates tips, tricks, and best practices derived from VMware’s professional services as well as lessons learned from VMware’s enterprise customers.
SEPTEMBER
McGraw-Hill • Networking/Virtualization Paperback • 7⅜ × 9¼ • 900pp ISBN-13: 978-0-07-159849-1 ISBN-10/MHID: 0-07-159849-9 $64.99PC ($68.95 CAN) 25 illustrations Rights: World

• Virtualization keeps hardware costs down and reduces energy use by eliminating the need for multiple servers • VMware is the fourth-largest publicly traded software firm in the world after an initial public offering in August 2007 • VMware has more than 80 percent of the emerging virtualization market share
Kenton Gardinier (Holly Springs, NC), a technical account manager and trusted advisor at VMware, has designed, implemented, and managed technical and business-driven solutions for organizations of all sizes around the world for more than 12 years.

Related McGraw-Hill Title:
Kaplan: Citrix Access Suite 4 for Windows Server 2003, Third Edition Paperback • $64.99PC 978-0-07-226289-6 • 0-07-226289-3

McGraw-Hill

159

ENTERPRISE 2.0 IMPLEMENTATION
Integrate Web 2.0 Services into Your Enterprise Aaron Newman and Jeremy Thomas
This is the only book on the market to show IT professionals how to integrate and manage Web 2.0 Services within corporate networks. The book covers the use of blogs for widespread communications, wikis for collaboration, tagging and bookmarking for searching across the enterprise, RSS feeds for rapid transmission of data, and social networking for connecting employees throughout global enterprises. Compliance, risk management, and backup are also addressed. • According to the McKinsey Report, 75 percent of executives plan to invest in Web 2.0 technologies
Aaron C. Newman (Rochester, NY) is the founder and president of Techrigy, Inc. (www.techrigy.com), a company specializing in compliance and risk-management solutions for social media. He is the coauthor of Oracle Security Handbook (978-0-07-213325-7). Jeremy Thomas (Centennial, CO) is a technical manager with Active Network where he leads development activities for active.com, a Web 2.0 community for sports enthusiasts.

SEPTEMBER
McGraw-Hill • Networking/Web 2.0 Paperback • 7⅜ × 9¼ • 500 pp ISBN-13: 978-0-07-159160-7 ISBN-10/MHID: 0-07-159160-5 $49.99PC ($52.95 CAN) 25 illustrations • Rights: World

UBUNTU™ LINUX: THE COMPLETE REFERENCE
Richard Petersen
This comprehensive guide covers all aspects of Ubuntu Linux, including both desktop use and system administration. Readers will learn how to install and configure Ubuntu Linux, work with Gnome and KUbuntu, configure the shell, and implement security. The book covers Office, database, and multimedia applications, local and Internet services, file systems, kernel administration, backup management, network auto-configuration, and much more. • Ubuntu is a free and global distribution of Linux with more than 8 million users • Dell, Inc., offers both desktop and laptop machines with Ubuntu Linux installed
Richard Petersen, MLIS, (Alameda, CA) teaches at the University of California at Berkeley. He is the author of all six editions of Linux:The Complete Reference (978-0-07-149247-8) and Fedora 7 & Red Hat Enterprise Linux:The Complete Reference (978-0-07-148642-2). SEPTEMBER
McGraw-Hill • Networking/Linux Paperback • 7⅜ × 9¼ • 768 pp ISBN-13: 978-0-07-159846-0 ISBN-10/MHID: 0-07-159846-4 $49.99PC ($52.95 CAN) 50 illustrations • Rights: World

160

Fall 2008

FIFTH EDITION

LINUX ADMINISTRATION: A BEGINNER’S GUIDE
Wale Soyinka
Fully updated for the most current versions, this bestselling guide helps readers get Linux installed and running smoothly on a personal computer or an entire network. The book explains how to set up, configure, manage, and troubleshoot all popular versions of Linux, including the latest distributions from Red Hat, Fedora 9, OpenSuSE, and Ubuntu. Readers will also learn how to manage files and software, grant user rights, implement security, provide Internet and intranet services, and customize Linux 2.6 kernel. • New coverage of IPv6 and virtualization
Wale Soyinka (Toronto, Canada) is a systems/network engineering consultant. He has written an extensive library of Linux administration training materials and is the coauthor of the previous edition of this book.

OCTOBER
McGraw-Hill • Networking/Linux Paperback • 7⅜ × 9¼ • 560 pp ISBN-13: 978-0-07-154588-4 ISBN-10/MHID: 0-07-154588-3 $39.99PC ($42.95 CAN) Previous ISBNs: 2006 978-0-07-226259-9 • 0-07-226259-1 100 illustrations • Rights: World

UBUNTU™ SERVER ADMINISTRATION
Michael Jang
Written by bestselling Linux author Michael Jang, Ubuntu Server Administration explains how to administer and manage the latest release of the number-one Linux distribution. Geared toward installing and managing Ubuntu Server in the enterprise, the book focuses on Ubuntu 8.04 “Hardy Heron” which rivals Red Hat Enterprise Linux in stability. Readers will be able to take full advantage of the secure network configuration and manage files and software, grant user rights, and provide Internet and intranet services. • The only book on the market to provide in-depth implementation coverage specifically for administrators
Michael Jang (Kill Devil Hills, NC) is a full-time writer specializing in Linux and Linux certification. He is the author of RHCE Red Hat Certified Engineer Linux Study Guide (978-0-07-226454-8), now in its fifth edition, and several other books.

NOVEMBER
McGraw-Hill • Networking/Linux Paperback • 7⅜ × 9¼ • 600 pp ISBN-13: 978-0-07-159892-7 ISBN-10/MHID: 0-07-159892-8 $49.99PC ($52.95 CAN) 50 illustrations • Rights: World

McGraw-Hill

161

WINDOWS SERVER 2008 ACTIVE DIRECTORY ADMINISTRATION
Tariq Azad
This practical guide shows system administrators and IT professionals how to plan, deploy, configure, manage, and customize the Active Directory environment. Readers will learn to maximize all of the new features in order to provide peak performance and ease of administration. Expert tips on migrating and upgrading Active Directory services from Windows Server 2003 to Windows Server 2008 are included. • Windows Server 2008 Active Directory has several new features including identity, certificate, and rights management services, all covered in the book • Windows 2000 Active Directory (978-0-07-212323-4) sold more than 8,500 copies
Tariq Bin Azad, MCSE, MCT, CCEA,VCP, (Mississauga, Ontario, Canada) has been working in the IT industry for the past 15 years concentrating on Microsoft Windows 2000/2003, Exchange 2000/2003/2007, Active Directory, Microsoft Virtual Server, VMware, and Citrix implementations. NOVEMBER
McGraw-Hill • Networking Paperback • 7⅜ × 9¼ • 550 pp ISBN-13: 978-0-07-159855-2 ISBN-10/MHID: 0-07-159855-3 $49.99PC ($52.95 CAN) 50 illustrations • Rights: World

GREEN IT
Reduce Your Information System’s Environmental Impact While Adding to the Bottom Line Toby J.Velte, Anthony T.Velte, and Robert Elsenpeter
This groundbreaking work offers a complete roadmap for adopting green techniques within IT. The book provides both the business case for change along with a technological, step-by-step plan to ensure an IT department makes as little impact on the environment—and the budget—as possible. Readers will find a global perspective, focusing on how to minimize impact domestically and abroad. U.S. and international regulations, initiatives, and standards are included.
Toby J.Velte, Ph.D. (Lake Elmo, MN) is an internationally bestselling author of business technology articles and books. He is co-founder of Velte Publishing, Inc. Anthony T.Velte (Woodbury, MN) is co-founder of Velte Publishing, Inc., and the co-author of several books, including Cisco: A Beginner’s Guide (978-0-07-226383-1) with Toby Velte. Robert Elsenpeter (Woodbury, MN) is an award-winning journalist and author of a dozen technology books.

NOVEMBER
McGraw-Hill • Networking Paperback • 7⅜ × 9⅛ • 350 pp ISBN-13: 978-0-07-159923-8 ISBN-10/MHID: 0-07-159923-1 $29.99PC ($32.95 CAN) 100 illustrations • Rights: World

162

Fall 2008

QUICKEN® 2009: THE OFFICIAL GUIDE
Maria Langer
The only Intuit-authorized guide to the bestselling personal finance software
Using the expert techniques packed inside this official guide, readers will learn how to manage their finances and assets quickly and easily. The book explains how to make the most of all the new and improved features of Quicken and track income, expenses, savings, transactions, investments, and more. Quicken 2009:The Official Guide helps readers save time and money by showing them how to maximize the software’s powerful capabilities—including many that may be unfamiliar to readers. The book is filled with valuable insider tips and information about online resources that will help guide individuals in making sound financial decisions and planning for a secure future. • There are more than 13 million Quicken users, according to Intuit
SEPTEMBER
McGraw-Hill • Personal Finance/Quicken Paperback • 7⅜ × 9⅛ • 656 pp ISBN-13: 978-0-07-159948-1 ISBN-10/MHID: 0-07-159948-7 $24.99PC ($26.95 CAN) Previous ISBNs: 2008 978-0-07-149577-6 • 0-07-149577-0 275 illustrations • Rights: U.S. only

• Our official guide is historically the number-one selling book on the Quicken software product • Previous edition sold more than 15,000 copies
Maria Langer (Wickenburg, AZ) is a freelance writer, helicopter pilot, and long-time Quicken user. A former financial analyst with a degree in accounting, she is the bestselling author of the previous editions of this book.

Related McGraw-Hill Titles:
Ivens: QuickBooks 2008: The Official Guide Paperback • $29.99PC 978-0-07-149579-0 • 0-07-149579-7 Sandberg: Quicken 2007 QuickSteps Paperback • $16.99PC 978-0-07-226388-6 • 0-07-226388-1

McGraw-Hill

163

QUICKBOOKS® 2009: THE OFFICIAL GUIDE
Kathy Ivens

The only Intuit-authorized guide to the bestselling small business financial software
With help from the exclusive information in this official guide, readers will learn how to set up a comprehensive small business financial management system with QuickBooks 2009. Filled with practical information, this book explains how to perform essential business tasks and customize QuickBooks for specific needs. QuickBooks 2009:The Official Guide shows readers how to maximize all of the features to track finances, manage payroll, process invoices, monitor inventory, manage sales and expenses, and much more. Readers will get real-world tips, techniques, and shortcuts to help them run a small business easily and efficiently— regardless of their industry or growth level. Covering both QuickBooks and QuickBooks Pro, no other book provides the comprehensive coverage and expert advice found inside this official guide. • More than 3 million small businesses in the U.S. use QuickBooks to run their day-to-day business functions • This book will be first to market by one to two months • Previous edition sold more than 25,000 copies
Kathy Ivens (Philadelphia, PA) is the author of more than 50 computer books, including the previous editions of this title. She is a senior contributing editor for Windows IT Pro Magazine. SEPTEMBER
McGraw-Hill • QuickBooks Paperback • 7⅜ × 9⅛ • 672 pp ISBN-13: 978-0-07-159859-0 ISBN-10/MHID: 0-07-159859-6 $29.99PC ($32.95 CAN) Previous ISBNs: 2008 978-0-07-149579-0 • 0-07-149579-7 400 illustrations • Rights: U.S. only

Related McGraw-Hill Titles:
Langer: Quicken 2008: The Official Guide Paperback • $24.99PC 978-0-07-149577-6 • 0-07-149577-0 Fox: QuickBooks 2007 QuickSteps Paperback • $19.99PC 978-0-07-1487672 • 0-07-148767-0

164

Fall 2008

Made EASY Gets Beyond the Basics!
The new Made Easy series provides up-to-date information on the latest technologies, focusing on specialized topics. Featuring a square trim and two-color design, the series provides practical content in a contemporary style. Each book helps readers quickly master a new area of expertise through an engaging format: • Concise and focused—Jumps right into a detailed discussion of the topic for immediate results • Example-driven—Step-by-step instructions with clear, easy-to-follow examples • Clear writing style—Written by experts skilled at explaining technical information to nontechnical readers • Two-color text—Second color adds visual interest and helps readers find topics • Special features—Handy tips, quick answers, and background information are called out

EXCEL® 2007 CHARTS MADE EASY
Kathy Jacobs
This clear, example-driven book teaches readers how to get beyond simple pie and bar charts to create a variety of impressive-looking charts. Each of Excel 2007’s eleven basic chart types is covered in detail. The book also examines how to chart pivot table data and create PivotCharts. Readers will learn how to use Excel charts with PowerPoint and Word, as well as how to publish the charts to the Web and as PDF files.
SEPTEMBER
McGraw-Hill Microsoft Office/Excel Paperback • 8 × 8 • 240 pp ISBN-13: 978-0-07-160006-4 ISBN-10/MHID: 0-07-160006-X $21.99PC ($23.95 CAN) 100 illustrations • Rights: World

• Excel 2007 is installed on more than 400 million computers worldwide
Kathy Jacobs (Phoenix, AZ) is president of the Phoenix PC User’s Group and the author of three computer books. She writes on Office topics for her site, www.OnPPT.com, and her blog, Vitamin CH - The cure for all computer ailments.

McGraw-Hill

165

EXCEL® 2007 MACROS MADE EASY
Gail Perry
Here is the perfect solution for the spreadsheet user who wants to learn powerful shortcuts and time-saving methods for expediting and remembering tasks. This inexpensive guide explains how to use Excel macros to simplify repetitive tasks, store the instructions for complicated tasks, and make standard commands available to other users. Readers will create their first macro in just one minute and learn to produce interactive macros that ask the user for input and add macros to the Excel toolbar. • Excel is the second most-used Microsoft Office application after Word
Gail Perry (Brighton, MI) is a CPA, financial journalist, the author more than 20 books on financial software, taxes, and personal finance. She is the managing editor for AccountingWEB, a contributing editor for SMBFinance magazine, and an instructor.

SEPTEMBER
McGraw-Hill Microsoft Office/Excel Paperback • 8 × 8 • 240 pp ISBN-13: 978-0-07-159958-0 ISBN-10/MHID: 0-07-159958-4 $21.99PC ($23.95 CAN) 150 illustrations • Rights: World

POWERPOINT® 2007 GRAPHICS & ANIMATION MADE EASY
S.E. Slack
This easy-to-follow guide takes readers to the next level in PowerPoint by showing how to build amazing professional presentations using high-quality graphics and animations that will capture the attention of any audience. Readers will learn how to create one-of-a-kind graphics, such as custom SmartArt using the underlying XML file; animate any object in a presentation; apply animation schemes; and import graphics into Excel files. • No other book covers little-known PowerPoint secrets such as Anaglyph images, Flash, and importing PhotoShop layers
S.E. Slack (Loveland, CO) is a PowerPoint expert and has been a communications consultant to IBM, Lenovo International, and State Farm Insurance. She is the author of 10 books, including CNET Do-ItYourself Digital Home Office Projects (978-0-07-148983-6). OCTOBER
McGraw-Hill Microsoft Office/PowerPoint Paperback • 8 × 8 • 240 pp ISBN-13: 978-0-07-160076-7 ISBN-10/MHID: 0-07-160076-0 $21.99PC ($23.95 CAN) 150 illustrations • Rights: World

166

Fall 2008

MICROSOFT® OFFICE 2007 QUICKSTEPS
Marty Matthews and Carole Matthews

Covers Word, Excel, Outlook & PowerPoint

This full-color guide walks readers step-by-step through all the most important features and functions of the world’s most popular productivity suite. Even experienced users of earlier versions of Microsoft Office will find this book to be an invaluable quick reference tool for finding commands and procedures. The book includes coverage of Word, Excel, Outlook, and PowerPoint, as well as valuable integration tips. • Microsoft Office has an estimated 400 million users worldwide
OCTOBER
McGraw-Hill Microsoft Office/Office 2007 Paperback • 10 × 8 • 368 pp ISBN-13: 978-0-07-159985-6 ISBN-10/MHID: 0-07-159985-1 $29.99PC ($32.95 CAN) 600 illustrations • Rights: World

Marty Matthews (Langley, WA) is the author or coauthor of more than 70 books, including the bestselling Windows Vista QuickSteps (978-0-07-226382-4). Carole Matthews (Langley, WA) is the author or coauthor of more than 60 books, including Microsoft Office PowerPoint QuickSteps (978-0-07-226370-1). She is the co-creator, with Marty Matthews, of the QuickSteps series.

SECOND EDITION

PC QUICKSTEPS
Guy Hart-Davis
This low-priced, full-color book features clear instructions on managing, customizing, and troubleshooting a desktop or laptop PC. Readers will learn to install and configure hardware and software, use Windows Vista, manage files, access the Internet, set up a home network, secure their PC, and much more. Screenshots with callouts show and explain exactly what readers will see on the screen while doing a task. • Approximately 250 million PCs are sold per year
OCTOBER
McGraw-Hill • Computing/PCs Paperback • 10 × 8 • 240 pp ISBN-13: 978-0-07-159983-2 ISBN-10/MHID: 0-07-159983-5 $19.99PC ($21.95 CAN) Previous ISBNs: 2004 978-0-07-225872-1 • 0-07-225872-1 400 illustrations • Rights: World

• More than 300,000 QuickSteps titles have sold
Guy Hart-Davis (Barnard Castle, UK) is the author of more than 40 computer books, including How to Do Everything with Microsoft Office Word 2007 (978-0-07-149069-6).

McGraw-Hill

167

SECOND EDITION

BUILD AN EBAY® BUSINESS QUICKSTEPS
Carole Matthews and John Cronan
In this easy-to-use guide, color screenshots and brief instructions show readers how to set up and run a profitable eBay business in no time. Readers will learn to develop a business plan, build inventory, create great listings, manage successful sales, handle customer service, set up an eBay store, use eBay Specialty Sites, and become eBay Trading Assistants. • Previous edition sold 15,000 copies worldwide • eBay has more than 200 million registered users
Carole Matthews (Langley, WA) is the author or coauthor of more than 60 books, including eBay QuickSteps (978-0-07-225506-5). She is the co-creator of the QuickSteps series. John Cronan (Everett, WA) has been working with computers for more than 25 years. His books include Microsoft Office Excel 2007 QuickSteps (978-0-07-226372-5), eBay QuickSteps, and others. DECEMBER
McGraw-Hill • E-Commerce/eBay Paperback • 10 × 8 • 240 pp ISBN-13: 978-0-07-160145-0 ISBN-10/MHID: 0-07-160145-7 $19.99PC ($21.95 CAN) Previous ISBNs: 2006 978-0-07-226161-5 • 0-07-226161-7 300 illustrations • Rights: World

RESHAPING YOUR BUSINESS WITH WEB 2.0
Using the New Collaborative Technologies to Lead Business Transformation Vince Casarez, Billy Cripe, Jean Sini, and Philipp Weckerle
From blogs to social networks, Web 2.0 technologies and behaviors have brought about enormous changes in the way consumers interact with the Web and each other. Written by a team of experts from the Web 2.0 community and Oracle Corporation, this book provides a blueprint for leveraging this culture of participation in the enterprise. Readers from any industry will find clear strategies for using these new technologies in a productive way to match business goals and provide measurable bottom line growth.
OCTOBER Vince Casarez (Redwood City, CA), vice president, Oracle Corporation, focuses on Web 2.0 technology development. Billy Cripe (Chanhassen, MN) is the director of product management for Oracle Enterprise Content Management products. Jean Sini (San Carlos, CA) is chief technology officer of ActiveWeave. Philipp Weckerle (Gablitz, Austria) leads the product management efforts on Oracle Reports and Content Integration at Oracle Corporation.
McGraw-Hill • Internet/Web 2.0 Paperback • 7⅜ × 9⅛ • 304pp ISBN-13: 978-0-07-160078-1 ISBN-10/MHID: 0-07-160078-7 $39.99PC ($42.95 CAN) Rights: World

168

Fall 2008

SEARCH ENGINE MARKETING
Andreas Ramos and Stephanie Cota
Based on real-world case studies and interviews with experts at Google, Yahoo!, Microsoft, and other top search engine companies, this book reveals how to exploit technical Web marketing tools to reach customers and increase sales. This is the definitive guide to search engine optimization (SEO), pay-perclick (PPC) advertising, and Web analytics—the three critical tools marketing experts need to understand as marketing and sales move to the Internet. • Written by cutting-edge, professional search engine marketing (SEM) experts
Andreas Ramos (Menlo Park, CA) is the co-founder of Position2.com, where he is the director of Web strategies and develops the company’s SEO and PPC strategies. Stephanie Cota (Palo Alto, CA) was a co-founder of Position2.com and the director of Web analytics.

NOVEMBER
McGraw-Hill • Search Engines Paperback • 7⅜ × 9⅛ • 224 pp ISBN-13: 978-0-07-159733-3 ISBN-10/MHID: 0-07-159733-6 $24.99PC ($26.95 CAN) 60 illustrations • Rights: World

F O U RT H E D I T I O N

CRM AT THE SPEED OF LIGHT
CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers Paul Greenberg
The fourth edition of this bestseller brings the work up-to-date with now-critical examinations of how Web 2.0 technologies and social media tools are being woven into CRM strategies. The book identifies the new business models now being used by the most successful companies and provides valuable guidance on how other companies can and should adopt these innovations. CRM expert Paul Greenberg examines the companies that are providing the best tools, provides his recommendations, and interviews industry leaders. The book’s companion website (MyCRM) will encourage user-generated content. • The CRM industry is expected to reach $7.4 billion in sales this year • Previous editions sold more than 50,000 copies
Paul Greenberg (Manassas, VA) is a principal in BTP Partners, one of the world’s leading authorities on Customer Relationship Management.

DECEMBER
McGraw-Hill • Internet/eCommerce

Hardcover • 6 × 9 • 600 pp ISBN-13: 978-0-07-159045-7 ISBN-10/MHID: 0-07-159045-5 $34.99PC ($37.95 CAN) Previous ISBNs: 2004 978-0-07-223173-1 • 0-07-223173-4 50 illustrations • Rights: World

McGraw-Hill Fall 2008

TECHNICAL

170

Fall 2008

TELEPHONE PROJECTS FOR THE EVIL GENIUS
Tom Petruzzellis
Telephone Projects for the Evil Genius contains 40 projects for both wire-connected phones and cell phones that save money, optimize time, and improve the quality of life. The book explains projects in a step-by-step manner, providing lists of parts, detailed schematics, charts, and tables to simplify the process. Best-selling electronics author Tom Petruzzellis starts with a discussion of the history and background of the land-line telephone and the development of the cell phone and then presents projects, ranging from simple to complex. • The book is filled with practical time- and money-saving projects
Tom Petruzzellis (Vestal, NY) is an electronics engineer in the geophysical field equipment department at SUNY-Binghamton and the author of numerous McGraw-Hill bestsellers, including Electronic Sensors for the Evil Genius (0-07-147036-0).

SEPTEMBER
McGraw-Hill • TAB Electronics Paperback • 8½ × 10⅞ • 264 pp ISBN-13: 978-0-07-154844-1 ISBN-10/MHID: 0-07-154844-0 $24.95TR ($26.95 CAN) 150 illustrations • Rights: World

50 GREEN PROJECTS FOR THE EVIL GENIUS
Jamil Shariff
50 Green Projects for the Evil Genius offers students, hobbyists, and architects environmentally focused projects. Filled with over 100 detailed illustrations, the book presents practical projects that can be built, assembled, or installed by the non-specialist. This challenging resource features projects covering a water batterywith instruction for building, a worm compost bin, an anaerobic digester for food and yard waste, and much more. The reference also contains a full plan, guidance on materials, and reference sources for each of the 50 projects plus coupons for full project kits from third parties.
DECEMBER
McGraw-Hill • TAB Science Paperback • 8½ × 10⅞ • 288 pp ISBN-13: 978-0-07-154959-2 ISBN-10/MHID: 0-154959-5 $24.95TR ($26.95 CAN) 100 illustrations • Rights: World

• The author is well-connected in the green, energy, and architectural communities • The book includes 50 challenging projects in biology, physics, architecture, and more
Jamil Shariff (Edmonton, Canada) is currently the deputy editor of Off-grid.net, a website that focuses on renewable energy technologies.

McGraw-Hill

171

46 SCIENCE FAIR PROJECTS FOR THE EVIL GENIUS
Bob Bonnet and Dan Keen
This new addition to the Evil Genius series brings creative new projects to middle- and high-school students and hobbyists everywhere. The collection features challenging projects, each of which begins with a hypothesis, includes a list of necessary parts and tools, and follows standard Science Fair requirements, allowing readers to create and customize their own unique projects. Included are projects such as training a house plant to be awake at night, discovering if temperature affects the chirping of crickets, and much more! • Written by two recognized leaders in the Science Fair and teaching fields • Uses parts and tools that can be found around the house, or bought for minimal cost
Bob Bonnet and Dan Keen (both of Cape May Court House, NJ) are experienced science teachers and co-authors of many successful books on Science Fair projects.

SEPTEMBER
McGraw-Hill • TAB Science Paperback • 8½ × 10⅞ • 240 pp ISBN-13: 978-0-07-160027-9 ISBN-10/MHID: 0-07-160027-2 $19.95TR ($21.95 CAN) 100 illustrations • Rights: World

HOW TO INVENT
A Guide for Technologists, Innovators, and Engineers Eugene Shteyn
How to Invent equips inventors, technology professionals, R&D managers, and engineers with a set of powerful technical tools and innovation models that will help them gain a sustainable market advantage. Using practical examples of how successful, high-tech inventions are made, the book leads innovative hobbyists away from a “hit or miss” approach to a systematic exploration of technical opportunities. This book not only teaches how to follow key technology evolution trends, but it also explains ways to create business growth opportunities by proactively discovering and solving high-value problems. • Eugene Shteyn is a well-known inventor who holds 21 patents in software architecture, digital entertainment, and other fields • Features case studies from digital music, computing, and medical device industries
Eugene Shteyn (Cupertino, CA) is a Director, Intellectual Property and Standards, at Hewlett-Packard in Palo Alto, California. DECEMBER
McGraw-Hill • TAB Science Paperback • 7⅜ × 9¼ • 300 pp ISBN-13: 978-0-07-159809-5 ISBN-10/MHID: 0-07-159809-X $19.95TR ($21.95 CAN) 50 illustrations • Rights: World

172

Fall 2008

CALCULUS KNOW-IT-ALL
Beginner to Advanced, and Everything In Between Stan Gibilisco

A complete, self-taught course in analysis and mathematics that enables students to improve their math skills
An ideal self-learning tool for middle- and high-school students, Calculus Know-It-ALL uses a reader-friendly tone and slow-paced presentation to teach all aspects of calculus. Featuring the proven pedagogy that has made Stan Gibilisco’s McGraw-Hill titles so successful, the book presents easy-to-understand concepts, extensively explained exercises, multiple-choice questions & answers, and abundant self-test questions. Filled with over 250 illustrations, this great educational resource takes students step-by-step through the concept of a set and its relevance to mathematics, set notation and operations, the difference between a rational number and a real number, imaginary and complex numbers, and proving theorems by mathematical induction. Readers will also learn how to add, subtract, and multiply complex numbers, add finite and infinite series, master techniques of differentiation and integration, and more. • Stan Gibilisco is one of McGraw-Hill’s most successful authors • The book offers the comprehensiveness of a major text without the high price or the need for a classroom and teacher
Stan Gibilisco (Deadwood, SD) has written over 30 books, including Teach Yourself Electricity and Electronics, 4e (0-07145933-2) and Mastering Technical Math, 2/E (0-07-024828-1).

NOVEMBER
McGraw-Hill • TAB Mathematics Paperback • 7⅜ × 9¼ • 650 pp ISBN-13: 978-0-07-154931-8 ISBN-10/MHID: 0-07-154931-5 $29.95TR ($32.95 CAN) 250 illustrations Rights: World

ALGEBRA KNOW-IT-ALL
Beginner to Advanced, and Everything in Between Stan Gibiliso
Paperback • 7⅜ × 9¼ • 650 pp 978-0-07-154617-1 • 0-07-154617-0 $29.95TR 250 illustrations

McGraw-Hill

173

SECOND EDITION

HIGH-POWER AUDIO AMPLIFIER CONSTRUCTION MANUAL
G. Randy Slone
High-Power Audio Amplifier Construction Manual has been completely updated to equip audiophiles with everything they need to know about audio construction—without the complicated math and engineering concepts. The Second Edition now includes the latest audio technologies and research information, plus all the necessary schematics needed to build a dozen or more new amplifier projects. This hands-on resource ranges from the basics of audio power amplifiers to the construction of high-performance amplifiers to diagnostic equipment and testing procedures. • The First Edition was a critical and popular success • The author will help sales by selling kits related to the book
G. Randy Slone (Weeksbury, KY) is an electrical engineer with nearly three decades of experience in data processing and industrial electronics. NOVEMBER
McGraw-Hill • TAB Electronics Paperback • 7⅜ × 9¼ • 464 pp ISBN-13: 978-0-07-159925-2 ISBN-10/MHID: 0-07-159925-8 $39.95TR ($42.95 CAN) Previous ISBNs: 1999 978-0-07-134119-6 • 0-07-134119-6 100 illustrations • Rights: World

RUN YOUR DIESEL VEHICLE ON BIOFUELS
A Do-It-Yourself Manual Jon Starbuck and Gavin D. J. Harper
Run Your Diesel Vehicle on Biofuels shows environmentally-conscious do-it-yourselfers and car hobbyists how to run their automobiles on a carbon-neutral fuel, which, in many cases, can be obtained for free. The book explains the basics of converting vegetable oils to biodiesel, describes how to build and properly use a home-made biodiesel reactor, and demonstrates how to run a vehicle on waste vegetable oil available at no cost from many fast food outlets. Filled with over 150 detailed illustrations, this cutting-edge resource presents money-saving projects on collecting waste oil, making your own biodiesel fuel, converting your car professionally, and more. • Alternative fuels are receiving media attention thanks to Al Gore
Jon Starbuck (Machynlleth, Wales) has written web sites and taught courses on the subject of vegetable oil and biodiesel. Gavin D. J. Harper (Essex, UK) is the author of McGraw-Hill’s Solar Energy Projects for the Evil Genius (0-07-147772-1) and other project books.

NOVEMBER
McGraw-Hill • TAB Transportation Paperback • 7⅜ × 9¼ • 288 pp ISBN-13: 978-0-07-160043-9 ISBN-10/MHID: 0-07-160043-4 $24.95TR ($26.95 CAN) 150 illustrations • Rights: World

174

Fall 2008

MATHEMATICA DEMYSTIFIED
Jim Hoste
Mathematica, produced by Wolfram Research, is one of the most successful and widely used software packages for scientists, mathematicians, engineers, students and instructors for doing all sorts of mathematical computations and programming. This book will teach beginners how to use Mathematica and acquaint veteran users with the new Version 6, which is a significant upgrade from the previous version. Mathematica Demystified includes hundreds of examples plus end-of-chapter quizzes and a final exam. • There are currently more than two million Mathematica license holders
SEPTEMBER
McGraw-Hill • Mathematics Paperback • 7⅜ × 9¼ • 320 pp ISBN-13: 978-0-07-159144-7 ISBN-10/MHID: 0-07-159144-3 $24.95ST ($26.95 CAN) 125 illustrations • Rights: World

Jim Hoste, Ph.D., (Claremont, CA) is a professor at Pitzer College, and a member of the Mathematical Sciences Research Institute. He’s been an associate editor of the Journal of Knot Theory and Its Ramifications since 1991, and has authored dozens of research publications.

DISCRETE MATHEMATICS DEMYSTIFIED
Steven G. Krantz
Written by distinguished math professor Steven Krantz, this easy-to-follow guide explains this complex topic in an effective and enlightening way. Readers will learn about logic, functions, sets, sequences, series, and much more. Packed with hundreds of worked equations and examples, concise explanations, quizzes, and a final exam, this is the perfect classroom supplement and self-study tool. No other book combines the accessibility and broad range of mathematical topics found here. • Approximately 100,000 students enroll in Discrete Mathematics courses annually
NOVEMBER
McGraw-Hill • Mathematics Paperback • 7⅜ × 9¼ • 350 pp ISBN-13: 978-0-07-154948-6 ISBN-10/MHID: 0-07-154948-X $24.95ST ($26.95 CAN) 50 illustrations • Rights: World

Steven G. Krantz (Palo Alto, CA) is a professor of mathematics and deputy director at the American Institute of Mathematics. He is the author of Calculus Demystified (978-0-07-139308-9) and Differential Equations Demystified (978-0-07-144025-7).

McGraw-Hill

175

Going Green for Fall 2008
BENNETT: GREENING YOUR HOME
Paperback • $24.95TR 978-0-07-149909-5 • 0-07-149909-1

GIBILISCO: ALTERNATIVE ENERGY DEMYSTIFIED
Paperback • $19.95ST 978-0-07-147554-9 • 0-07-147554-0

GREENSOURCE: EMERALD ARCHITECTURE
Hardcover • $59.95TR 978-0-07-154411-5 • 0071544119

GEVORKIAN: SUSTAINABLE ENERGY SYSTEMS ENGINEERING
Hardcover • $99.95IB 978-0-07-147359-0 • 0-07-147359-9

MOSKOW: SUSTAINABLE FACILITIES
Hardcover • $69.95IB 978-0-07-149474-8 • 0-07-149474-X

HARPER: SOLAR ENERGY PROJECTS FOR THE EVIL GENIUS
Paperback • $24.95TR 978-0-07-147772-7 • 0-07-147772-1

SHINA: GREEN ELECTRONICS DESIGN & MANUFACTURING
Hardcover • $99.95IB 978-0-07-149594-3 • 0-07-149594-0

HARPER: FUEL CELL PROJECTS FOR THE EVIL GENIUS
Paperback • $24.95TR 978-0-07-1496599 • 0-07-149659-9

SILVER: GLOBAL WARMING AND CLIMATE CHANGE DEMYSTIFIED
Paperback • $19.95ST 978-0-07-150240-5 • 0-07-150240-8

LEITMAN: BUILD YOUR OWN ELECTRIC VEHICLE, SECOND EDITION
Paperback • $29.95TR 978-0-07-154373-6 • 0-07-154373-2

FRIEDMAN: SUSTAINABLE RESIDENTIAL DEVELOPMENT
Paperback • $59.95PT 978-0-07-147961-5 • 0-07-147961-9

YUDELSON: GREEN BUILDING
Hardcover • $65.00IB 978-0-07-154601-0 • 0-07-154601-4

JAYAMAHA: ENERGY-EFFICIENT BUILDING SYSTEMS
Hardcover • $69.95IB 978-0-07-148282-0 • 0-07-148282-2

HASELBACH: THE ENGINEERING GUIDE TO LEED-NEW CONSTRUCTION
Hardcover • $99.95IB 978-0-07-148993-5 • 0-07-148993-2

NAG: BIOFUELS REFINING AND PERFORMANCE
Hardcover • $125.00IB 978-0-07-148970-6 • 0-07-148970-3

DEWBERRY COMPANIES: LAND DEVELOPMENT HANDBOOK
Hardcover • $150.00PT 978-0-07-149437-3 • 0-07-149437-5

DRAPCHO: BIOFUELS ENGINEERING PROCESSING TECHNOLOGY
Hardcover • $125.00IB 978-0-07-148749-8 • 0-07-148749-2

SPEIGHT: SYNTHETIC FUELS HANDBOOK
Hardcover • $125.00PT 978-0-07-149023-8 • 0-07-149023-X

176

Fall 2008

SIXTH EDITION

MOVING THE EARTH
The Workbook of Excavation Herbert L. Nichols, Jr. and David A. Day

The definitive guide to excavation practice, updated with the latest requirements and regulations
A vital working tool for engineers, contractors, and equipment operators, the Sixth Edition of Moving the Earth provides hands-on information about all current excavation practices and regulations. The book covers the latest excavation techniques, machines and their operation, problems that arise in excavation work, the application of different types of equipment, as well as costs and management. From site preparation to blasting and tunneling, from pneumatic drills to the largest power shovels, this comprehensive, step-by-step reference explains every kind of excavating project, together with guidance on optimizing the machines and vehicles involved. • New to this edition: use of both Metric and US Customary units; new material on trenchless excavation methods; new applications of horizontal directional drilling and micro tunneling; new OSHA excavation safety standards; new international codes and developments
Herbert L. Nichols, Jr., (Roswell, GA) is a private excavation consultant and the author of Excavator Operation and Heavy Equipment Repair. David A. Day, P.E., (Centennial, CO) is a consultant with ABCO Engineering Corporation.

NOVEMBER
McGraw-Hill Civil Engineering/Construction Engineering Hardcover • 7⅛ × 9⅜ • 1280 pp ISBN-13: 978-0-07-150267-2 ISBN-10/MHID: 0-07-150267-X $125.00PT ($129.95 CAN) Previous ISBNs: 2005 978-0-07-143058-6 • 0-07-143058-X 800 illustrations Rights: World

Related McGraw-Hill Title:
Day: Foundation Engineering Handbook Hardcover • $120.00HC 978-0-07-144769-0 • 0-07-144769-5

McGraw-Hill

177

BE A SUCCESSFUL GREEN BUILDER
R. Dodge Woodson
Be a Successful Green Builder shows building professionals how to incorporate sustainable practices into their business operations—and boost their bottom lines at the same time. Written by successful contractor and bestselling author R. Dodge Woodson, the book explains everything from getting started in the green building business to mastering green terminology to making money with green methods. • A plain-English green guide for a wide range of building professionals • R. Dodge Woodson is a bestselling McGraw-Hill author who is well-known in the building community • Investors and developers are using environmentally friendly techniques to reduce the impact of housing on natural areas, while increasing profitability
OCTOBER
McGraw-Hill • Construction Paperback • 7⅜ × 9¼ • 352 pp ISBN-13: 978-0-07-159261-1 ISBN-10/MHID: 0-07-159261-X $34.95TR ($37.95 CAN) 75 illustrations • Rights: World

BE A SUCCESSFUL GREEN LAND DEVELOPER
R. Dodge Woodson
Practical and easy-to-read, Be a Successful Green Land Developer shows developers and general contractors all the modern options for green land development that sustain the environment, while increasing sales and improving their bottom line. The book explains the benefits of developing green space, presenting environmentally friendly techniques for reducing the impact of housing on natural areas. This how-to guide includes advice on putting together a strong development team, working with real estate brokers, finding lenders and investors, and locating suitable development property. • Shows how to make a substantial profit from green land development
R. Dodge Woodson (Brunswick, ME) is the author of numerous McGraw-Hill titles, including Be a Successful Building Contractor,Third Edition (0-07-144174-3). DECEMBER
McGraw-Hill • Construction Paperback • 7⅜ × 9¼ • 352 pp ISBN-13: 978-0-07-159259-8 ISBN-10/MHID: 0-07-159259-8 $34.95TR ($37.95 CAN) 75 illustrations • Rights: World

178

Fall 2008

THE GREEN BUILDING BOTTOM LINE
The Real Cost of Sustainable Building Martin Melaver and Phyllis Mueller

Real-world case studies teach how to build to LEED standards
The Green Building Bottom Line chronicles building projects designed to meet LEED codes, from planning to completion, to provide the reader with actual costs and personal experiences of the building professionals involved. Every aspect is covered, from the economic values of “green” building to original investment decisions to design and construction. Readers will learn how to secure favorable financing; coordinate with architects, general contractors, and subcontractors; create a marketing plan for their project; and negotiate the “green” elements of a lease with prospective tenants. Legal issues involved in building to LEED standards are also covered. Case studies range from the renovation of a National Historic Register property to the country’s first allretail LEED core and shell project. This candid, behindthe-scenes look at building “green” reveals a wealth of valuable facts and insight readers will find nowhere else. • Market: architects (129,000); construction managers (431,000); general contractors (247,000); property and real estate managers (361,000) • Provides real “green” building costs from actual projects
Martin Melaver, LEED AP (Savannah, GA) is CEO of Melaver, Inc., a firm that develops, acquires, owns, and brokers commercial and residential real estate. Phyllis Mueller (Decatur, GA) is an experienced editor and writer in the field of construction and environmental issues.

OCTOBER
McGraw-Hill • Construction Hardcover • 7⅜ × 9¼ • 352 pp ISBN-13: 9780071599214 ISBN-10/MHID: 0-07-159921-5 $69.95PT ($73.95 CAN) 40 illustrations Rights: World

Related McGraw-Hill Title:
Civitello: Construction Operations Manual (2000) Hardcover • 0-07-135495-6 • $89.95PT

McGraw-Hill

179

BLUEPRINT READING
Construction Drawings for the Building Trades Sam A.A. Kubba
Authoritative and easy-to-use, Blueprint Reading is a step-by-step guide to reading and interpreting construction drawings for contractors, construction managers, and other building professionals. This expert resource offers a complete overview of construction drawing basics for every aspect of the construction process—from site work, foundations, and structural systems to interior work and finishes. Incorporating all the latest technological advances, this vital construction tool explains blueprint standards, computer-aided design, sections, elevations, schedules, site plans, architectural plans, and much more. • Will appeal to a huge audience of construction professionals • Kubba is a well-known architect and author who has appeared on major TV and radio talk shows, including BBC World Service, CNN, and CNBC
Sam A.A. Kubba, Ph.D., (Herndon, VA) is an award-winning architect and the author of Mesopotamian Furniture and McGraw-Hill’s Space Planning for Commercial and Residential Interiors (0-07-138191-0). OCTOBER
McGraw-Hill • Construction Paperback • 7⅜ × 9¼ • 368 pp ISBN-13: 978-0-07-154986-8 ISBN-10/MHID: 0-07-154986-2 $49.95TR ($52.95 CAN) 350 illustrations • Rights: World

URBAN CONSTRUCTION PROJECT MANAGEMENT
Richard Lambeck and John Eschemuller
This book offers a wealth of solutions to the common problems of construction management in urban environments, including working on small sites, public safety, the permit process, coordinating with utility companies, and dealing with adjacent properties. It uses numerous illustrations, photos, charts, tables, and diagrams to clarify the critical issues involved in urban construction projects. • The authors are both established figures in the urban construction field • The book will help contractors keep projects on time and within budget • Includes handy checklists and forms
Richard Lambeck, P.E. (New York, NY) is the principal of RL Project Management, Inc., and also a Clinical Assistant Professor of Construction Management at NYU’s Real Estate Institute. John Eschemuller, P.E. (New York, NY) is president of John Eschemuller Consulting Services Ltd., as well as a Clinical Assistant Professor at NYU’s Real Estate Institute. DECEMBER
McGraw-Hill Construction/Project Management Hardcover • 7⅜ × 9¼ • 512 pp ISBN-13: 978-0-07-154468-9 ISBN-10/MHID: 0-07-154468-2 $79.95IB ($83.95 CAN) 300 illustrations • Rights: World

180

Fall 2008

LOCKSMITH & SECURITY PROFESSIONALS’ EXAM STUDY GUIDE
Bill Phillips
Locksmith and Security Professionals’ Exam Study Guide contains over 1,000 exam-like questions and answers to help protection officers, locksmiths, police officers and detectives, and alarm and safe technicians to prepare for security certification exams. The book includes multiple-choice, true-false, and fill-in-the-blank questions and answers, sample tests for the registered professional locksmith (RPL) and registered security professional (RSP) exams and more.
OCTOBER
McGraw-Hill • Technical Trades Paperback • 8½ × 11 • 400 pp ISBN-13: 978-0-07-154981-3 ISBN-10/MHID: 0-07-154981-1 $39.95TR ($42.95 CAN) 50 illustrations • Rights: World

• Bill Phillips is a renowned security expert and bestselling McGraw-Hill author • Ten to twenty thousand individuals take security-related exams each year
Bill Phillips (Erie, PA) is president of the International Association of Home Safety and Security Professionals and author of twelve securityrelated books, including McGraw-Hill’s The Complete Book of Locks and Locksmithing, Sixth Edition (0-07-144829-2).

SECOND EDITION

THE PLUMBER’S TROUBLESHOOTING GUIDE
R. Dodge Woodson
Novice and veteran plumbers alike can rely on the Second Edition of The Plumber’s Troubleshooting Guide for proven solutions to common (and uncommon) plumbing problems. From servicing toilets, sinks, and showers to repairing specialty fixtures, this updated resource uses numerous photographs, line drawings, and charts to illustrate the easiest, most effective troubleshooting techniques—presenting timely information on new equipment, materials, and working procedures.
DECEMBER
McGraw-Hill • Construction/Plumbing Paperback • 6 × 9 • 392 pp ISBN-13: 978-0-07-160090-3 ISBN-10/MHID: 0-07-160090-6 $49.95TR ($52.95 CAN) Previous ISBNs: 1994 978-0-07-071777-0 • 0-07-071777-X 200 illustrations • Rights: World

• New to this edition: new sections on sensor flushing devices and water conservation; new handicap specifications, materials, and applications; pressure-balanced and temperature-balanced valves; expanded coverage of faucets, valves, and tub wastes; new technologies for the latest spas and whirlpools; hand-free sensor faucet materials and methods; new ADA rules
R. Dodge Woodson (Brunswick, Maine) is a Master Plumber and Master Gasfitter with over 30 years in the plumbing business.

McGraw-Hill

181

WIRELESS MESH NETWORKING
With 802.16, 802.11 and ZigBEE George Aggelou
Wireless Mesh Networks use WiFi, WiMAX, and ZigBEE to create huge, freestanding wireless broadband access zones. Written by a global team of wireless experts from both industry and academia, this hands-on guide equips communications engineers with everything they need to build and operate these in-demand networks. Using a tutorial structure that covers all phases of network operation, the book provides a complete roadmap to wireless mesh networks, detailing basic principles and protocols and unpacking the key standards. • George Aggelou in a renowned pioneer in wireless networking • Written by a global team of wireless mesh network experts • Wireless mesh networks are in development in cities all over the world
George Aggelou, Ph.D. (Athens, Greece) is a professor of electronic engineering at the Institute of Technology, Greece.

SEPTEMBER
McGraw-Hill Communications Engineering Hardcover • 7⅜ × 9¼ • 450 pp ISBN-13: 978-0-07-148256-1 ISBN-10/MHID: 0-07-148256-3 $125.00IB ($129.95 CAN) 100 illustrations • Rights: World
Previously announced, all backorders canceled.

PRACTICAL ARRAY PROCESSING
Mark C. Sullivan
Costs of array processing systems have recently undergone dramatic price decreases, which means they are beginning to make appearances in commercial buildings. Practical Array Processing provides the knowledge needed for performing a fullsystems engineering analysis on this type of system. This comprehensive guide provides a framework for designing these highquality communication systems, including propagation effects, array calibration, and antenna array design. Readers will get a thorough but easy-to-follow tutorial on using algorithms to detect signals, estimating parameters of signals, and dealing with interference. • Market: engineers; graduate students • Approaches the subject in a more practical manner than other textbooks do
Dr. Mark Sullivan (Annadale, VA) is the chief scientist with Azure Summit Technologies, Inc. He is also the author of fourteen patents in the areas of smart antennas, GPS receivers, and emitter geolocation. OCTOBER
McGraw-Hill Communications Engineering Hardcover • 6 × 9 • 350 pp ISBN-13: 978-0-07-154898-4 ISBN-10/MHID: 0-07-154898-X $99.95IB ($104.95 CAN) 200 illustrations • Rights: World

182

Fall 2008

GPS AND GALILEO
Dual RF Front-End Receiver Design, Fabrication and Test Jaizki Mendizabal Samper, PhD, Juan Melendez Lagunilla, PhD, and Roc Berenguer Perez, PhD
When Europe launches its 30-satellite Galileo system, the aided navigation industry will be dramatically transformed. The only practical reference to keep circuit designers-up-to date regarding this momentous event, GPS and Galileo walks readers through the processes of designing, fabricating, and testing the next generation of RF front-end receivers—providing all the necessary standard specifications readers will need. Architecture selection, IC design, manufacturing, measuring, and validation are all covered in depth.
OCTOBER
McGraw-Hill Communications Engineering Hardcover • 6 × 9 • 300 pp ISBN-13: 978-0-07-159869-9 ISBN-10/MHID: 0-07-159869-3 $99.95IB ($104.95 CAN) 125 illustrations • Rights: World

• Market: RF circuit designers; RF characterization engineers; RF engineering graduate students • The only reference for building RF front-ends that work with both Galileo and next-generation GPS
Dr. Jaizki Mendizabal (San Sebastian, Spain) is a RF-IC designer for the RFIC research group at FhG-IISA, Germany. Dr. Juan Meléndez (San Sebastian, Spain) is assistant professor of Laboratory of Electronic Components and Electromagnetic Compatibility in TECNUN. Dr. Roc Berenguer (San Sebastian, Spain) is an Associated Researcher at CEIT.

THIRD EDITION

WIRE BONDING IN MICROELECTRONICS
George G. Harman
Wire Bonding in Microelectronics,Third Edition, equips electronic and mechanical engineers with everything needed to design and evaluate wire bonds engineered with cutting-edge metallurgies. Long-established as the industry standard, this book has been completely revised and expanded to cover wire bonding advances for the era of super-small electronics. The Third Edition provides full details and step-by-step instructions for engineering reliable bonds at a very high yield.
SEPTEMBER
McGraw-Hill • Electrical Engineering Hardcover • 6 × 9 • 336 pp ISBN-13: 978-0-07-147623-2 ISBN-10/MHID: 0-07-147623-7 $89.95IB ($93.95 CAN) Previous ISBNs: 1997 978-0-07-032619-4 • 0-07-032619-3 75 illustrations • Rights: World

• George Harman is a nationally recognized expert on wire bonding • New to this edition: new coverage of fine-pitch wire bonds, low-looping bonds, wafer-level bumping, copper metallization, bonding in plastic packages, and key reliability tests
George G. Harman (Bethesda, MD) is a Fellow of the National Institute of Standards and Technology’s Semiconductor Electronics Division.

McGraw-Hill

183

PLANNING FIBER OPTIC NETWORKS
Bob Chomycz
The huge volume of video and other bandwidth-heavy content is forcing IT and telecom companies to rethink their network pipelines in order to insure access to customers. This book shows telecom engineers and technicians how to effectively design and deploy bandwidth-rich networks for all major types of data traffic. Planning Fiber Optic Networks describes available technologies used to transport traffic over fiber—such as LAN, IP, and voice traffic—and shows how to plan and develop each of these technologies. • Google, Yahoo, and many other telecom and media providers are facing bandwidth shortages over the next five years • Bob Chomycz is a leading fiber optic expert and McGraw-Hill author
Bob Chomycz (Ontario, Canada) is the founder and president of Telecom Engineering, Inc. He is the author of McGraw-Hill’s Fiber Optic Installer’s Field Manual (0-07-135604-5). NOVEMBER
McGraw-Hill • Communications Hardcover • 6 × 9 • 320 pp ISBN-13: 978-0-07-149919-4 ISBN-10/MHID: 0-07-149919-9 $69.95PT ($73.95 CAN) 70 Illustrations • Rights: World

Keys to Communications for Fall 2008
VOLAKIS: ANTENNA ENGINEERING HANDBOOK, FOURTH EDITION
Hardcover • $175.00PT 978-0-07-147574-7 • 0-07-147574-5

PILLAI: SPACE-BASED RADAR
Hardcover • $125.00IB 978-0-07-149756-5 • 0-07149756-0

FITZ: FUNDAMENTALS OF COMMUNICATIONS SYSTEMS
Hardcover • $115.00IB 978-0-07-148280-6 • 0-07-148280-6

SKOLNIK: RADAR HANDBOOK, THIRD EDITION
Hardcover • $165.00PT 978-0-07-148547-0 • 0-07-148547-3

FARRELL: AIDED NAVIGATION BOCCUZZI: SIGNAL PROCESSING IN WIRELESS COMMUNICATIONS
Hardcover • $125.00IB 978-0-07-148905-8 • 0-07-148905-3 Hardcover • $99.95IB 978-0-07-149883-8 • 0-07-149883-4

184

Fall 2008

THIRD EDITION

HANDBOOK OF PROJECT-BASED MANAGEMENT
Leading Strategic Change in Organizations Rodney Turner

One of the most influential books ever written on the development of project management, updated for the business realities of the 21st century
Long-established as a preeminent text and reference in the field of project management, The Handbook of Project-Based Management has been completely revised for a new generation of students and practitioners. This essential business tool now features a major change in focus from delivering corporate objectives to achieving strategic change, including embedding corporate change post project. Filled with the most current project management information available today, this updated classic presents a wealth of new information on the project life-cycle, together with applications to different industries. The book also provides new information on stakeholders and organizational capability. • The Second Edition sold over 16,000 copies • Project Management is used in every business and industry worldwide
OCTOBER
McGraw-Hill • Project Management Hardcover • 6 × 9 • 576 pp ISBN-13: 978-0-07-154974-5 ISBN-10/MHID: 0-07-154974-9 $89.95PT ($94.95 CAN) Previous ISBNs: 1998 978-0-07-709161-3 • 0-07-709161-2 150 illustrations • Rights: World

• New to this edition: new focus on achieving strategic change; new applications to different industries; shift in emphasis from administrative procedures to governance
Rodney Turner (Surrey, UK) is a Director of EuroProjex, The European Centre for Project Excellence Limited. He also teaches project management at Erasmus University, Rotterdam, and at Henley Management College.

Related McGraw-Hill Title:
Cleland: Project Management, 5E Hardcover • $79.95IB 978-0-07-147160-2 • 0-07-147160-X

McGraw-Hill

185

SECOND EDITION

DESIGN FOR SIX SIGMA
A Roadmap for Product Development Kai Yang and Basem S. El-Haik
Updated throughout, Design for Six Sigma, Second Edition, retains the core of the previous version, while adding extensive new chapters and learning modules on innovation, lean product development, computer simulation, and critical parameter management. This updated edition provides unrivalled real-world product development experience and priceless walk-throughs that help readers choose the right design tools at every stage of product and service development. • The First Edition is considered a field-defining classic • New to this edition: new chapters on lean product development, computer simulation of product design, and innovation; new case studies
Kai Yang, Ph.D., (Detroit, Michigan) is an associate professor of Industrial and Manufacturing Engineering at Wayne State University in Detroit. Basem S. El-Haik, Ph.D., (Detroit, MI) is director of Enterprise Excellence. SEPTEMBER
McGraw-Hill • Industrial Engineering Hardcover • 6 × 9 • 624 pp ISBN-13: 978-0-07-154767-3 ISBN-10/MHID: 0-07-154767-3 $89.95PT ($93.95 CAN) Previous ISBNs: 2003 978-0-07-141208-7 • 0-07-141208-5 200 illustrations • Rights: World

RFID IN THE SUPPLY CHAIN
Secure and Cost-Effective Installations Hersh Bhargava
RFID In The Supply Chain explores the design principles behind software applications that use real-time visibility of inventory provided by RFID and other automatic identification technology. The book discusses the need for proper RFID network design, data collection, and information organization for achieving all the benefits of automatic identification. RFID expert Hersh Bhargava explains RFID standards and different components of RFID technology, describing RFID applications such as asset-tracking, work-in-progress tracking, and supply-chain visibility. • The author is an active participant in EPCglobal, which formulates RFID standards • The book explains all RFID components and security and covers the latest EPC Network Standards
Hersh Bhargava (Sunnyvale, CA) is co-author of a book on RFID security. He has also participated in the standards development of EPCIS (Electronic Product Code Information Sharing) at EPCglobal. NOVEMBER
McGraw-Hill • Industrial Engineering Hardcover • 6 × 9 • 225 pp ISBN-13: 978-0-07-159853-8 ISBN-10/MHID: 0-07-159853-7 $59.95IB ($62.95 CAN) 35 illustrations • Rights: World

186

Fall 2008

BIOINFORMATICS
Sequence Alignment and Markov Models Kal Renganathan Sharma
This book explores the cutting-edge methods of bioinformatics, presenting a wide range of diagrams, mathematical equations, worked examples, and exercises to illustrate the concepts and models. Bioinformatics discusses auto-immune disorders and enumerates the motivation for sequence alignment. The text provides gene-finding algorithms and introduces binomial heap for the maximum increasing subsequence problem. There is also a wealth of information on suffix trees, HMM applications, drug discovery and development, and advances in biochip and genome completions and sequence alignment. In addition, this valuable resource includes a listing of Internet sites in bioinformatics, which contain constantly updated information on this fastchanging field. • All material in the book has been classroom tested and was prepared using feedback from students
Kal Renganathan Sharma, P.E., Ph.D., (Prairie View, Texas) is an adjunct professor in the college of engineering at Prairie View A&M University.

OCTOBER
McGraw-Hill Biomedical Engineering Hardcover • 6 × 9 • 350 pp ISBN-13: 978-0-07-159306-9 ISBN-10/MHID: 0-07-159306-3 $115.00IB ($120.95 CAN) 86 illustrations • Rights: World

MODELING OF ASPHALT CONCRETE
Y. Richard Kim
Modeling of Asphalt Concrete equips highway and transportation engineers everywhere with information and guidance on cuttingedge materials and methods of asphalt pavement to deal with this major infrastructure challenge. Filled with more than 300 detailed illustrations, this state-of-theart engineering resource offers readers the tools needed to tailor asphalt mixes to specific traffic loads and climates. • The highway system is one of the largest public investments in the U.S. • Asphalt pavements throughout the country are wearing out much sooner than expected and need serious attention now
Y. Richard Kim, Ph.D., P.E. (Raleigh, NC) is a member of the department of civil engineering at North Carolina State University in Raleigh, North Carolina.

NOVEMBER
McGraw-Hill Civil Engineering/Transportation Hardcover • 6 × 9 • 320 pp ISBN-13: 978-0-07-146462-8 ISBN-10/MHID: 0-07-146462-X $115.00IB ($120.95 CAN) 300 illustrations • Rights: World
Previously announced, all backorders canceled.

McGraw-Hill

187

MECHANICS OF ASPHALT
Microstructure and Micromechanics Linbing Wang
This authoritative guide equips engineers and researchers with the latest tools for solving a wide range of engineering problems in the mix design, construction methods, and performance evaluation of today’s asphalt pavements. Using 150 illustrations and international units throughout, Mechanics of Asphalt fully enables readers to design and analyze flexible pavements and perform forensic studies, use simulation techniques to adjust and control construction quality, achieve the best possible mix designs, and access innovative approaches in research and development. • The book is written by an internationally renowned expert on asphalt mechanics • The broad coverage will appeal to engineers, road builders, researchers, and students alike
Linbing Wang, Ph.D., P.E., (Blacksburg, VA) is a leading researcher on asphalt mechanics. DECEMBER
McGraw-Hill Civil Engineering/Transportation Hardcover • 7⅜ × 9¼ • 464 pp ISBN-13: 978-0-07-149854-8 ISBN-10/MHID: 0-07-149854-0 $115.00IB ($120.95 CAN) 150 illustrations • Rights: World

COLD REGIONS PAVEMENT ENGINEERING
Guy Dore and Hannele Zubeck
Cold region pavements are subject to distress by climate and other environmental factors. Cold Regions Pavement Engineering prepares engineers to make the right decisions in areas where freezing temperatures, unstable soils, snow and ice, sparse population, and often limited funds dictate the design and maintenance of pavement structures. Filled with the latest research and proven techniques from the United States, Canada, and Northern Europe, the book examines cutting-edge design and maintenance methodologies. • An all-in-one guide to cold regions pavement that will be useful to a large audience of civil and highway engineers
Guy Dore, Ph.D., P.E. (Quebec, Canada) is professor of civil engineering at Laval University in Quebec, Canada. Hannele K. Zubeck, Ph.D., P.E. (Anchorage, Alaska) is professor of civil engineering at the University of Alaska in Anchorage. NOVEMBER
McGraw-Hill Civil Engineering/Transportation Hardcover • 7⅜ × 9¼ • 512 pp ISBN-13-978-0-07-160088-0 ISBN-10/MHID-0-07-160088-4 $175.00IB ($181.95 CAN) 150 illustrations • Rights: World

188

Fall 2008

BRIDGE AND HIGHWAY STRUCTURE REHABILITATION AND REPAIR
Mohiuddin A. Khan
Structural and highway engineers can turn to Bridge and Highway Structure Rehabilitation and Repair for up-to-date guidance on the latest design techniques, repair methods, specialized software, materials, and maintenance procedures for bridges and highways. This timely engineering tool simplifies and clarifies all existing code, presenting a wealth of concise explanations, solved examples for day-to-day design issues, and in-depth case studies of practical problems. Focusing on both traditional and nontraditional design problems, this sure-fire guide equips readers with new analytical and design techniques, such as the application of Load and Resistance Factor Design (LRFD). • Bridge and highway repair has received lots of media attention in the wake of the recent Minneapolis bridge collapse
Mohiuddin A. Khan, Ph.D., P.E. (Mt. Laurel, MD) is Chief Bridge Engineer with JMT Inc.

DECEMBER
McGraw-Hill Transportation Engineering Hardcover • 8½ × 11 • 608 pp ISBN-13: 978-0-07-154591-4 ISBN-10/MHID: 0-07-154591-3 $125.00IB ($129.95 CAN) 204 illustrations • Rights: World

TRENCHLESS TECHNOLOGY PIPING
Installation and Inspection Mohammad Najafi
Trenchless Technology Piping explains how to create a more efficient design, construction, and inspection process for trenchless technology piping and shows how to save time and money with a better project management system. Filled with over 100 illustrations and a wide range of international case studies and examples, this step-by-step reference covers design and construction procedures, operation and maintenance, safety issues and much more.
SEPTEMBER
McGraw-Hill Civil Engineering/Construction Hardcover • 6 × 9 • 416 pp ISBN-13: 978-0-07-148928-7 ISBN-10/MHID: 0-07-148928-2 $115.00IB ($120.95 CAN) 100 illustrations • Rights: World

• The author wrote the first book on trenchless technology and is well-known in the piping field • International cases and examples give the book a wide appeal • Presents first-time coverage of asset management and sustainability
Mohammad Najafi, Ph.D., P.E., (Arlington, TX) is Director for Center for Underground Infrastructure Research & Education (CUIRE)

McGraw-Hill

189

F O U RT H E D I T I O N

INDUSTRIAL WATER QUALITY
W. Wesley Eckenfelder, Jr., Davis L. Ford, and Andrew J. Englande, Jr.

The classic guide to controlling industrial water pollution–updated with the latest regulations and new technologies
Environmental engineers and plant operators can turn to the Fourth Edition of Industrial Water Quality for guidance on state-of-the-art methods for optimizing or upgrading existing wastewater treatment systems, as well as selecting the best treatment options to solve specific wastewater problems. This hands-on tool reflects today’s more stringent water-quality regulations and the new technologies developed to meet them. Filled with examples and case studies from a variety of industries, the book covers reverse osmosis or alternative membrane processes and discusses Biological Nutrient Removal (BNR) processes. • New to this edition: new oil, gas, and mineral cleanup procedures; new EPA regulations; new advances in water reuse and waste minimization; new studies of remediation techniques and off-site residual disposal; new allocation methods for large industrial sites
W. Wesley Eckenfelder, Jr., Ph.D., P.E., (Nashville, TN) provides technical direction and management of wastewater projects at AquAeTer. Davis L. Ford (Austin, TX) is president of Davis L. Ford Associates, an environmental consulting firm. Andrew J. Englande, Jr., Ph.D., P.E., (New Orleans, LA) is a professor in the Department of Environmental Health Sciences at the Tulane University School of Public Health and Tropical Medicine. NOVEMBER
McGraw-Hill • Water Resources Hardcover • 6 × 9 • 720 pp ISBN: 978-0-07-154866-3 ISBN: 0-07-154866-1 $160.00IB ($166.95 CAN) Previous ISBNs: 1999

Related McGraw-Hill Title:
AWWA: Water Quality and Treatment Hardcover • $135.00IB 978-0-07-001659-0 • 0-07-001659-3

978-0-07-039364-6 • 0-07-039364-8 500 illustrations • Rights: World

190

Fall 2008

SECOND EDITION

STEAM TURBINES
Design, Applications, and Re-Rating Heinz P. Bloch and Murari P. Singh

An update of the bestselling guide to selecting, operating, and maintaining high-quality mechanical drive steam turbines for maximum efficiency and minimum downtime
An essential tool for mechanical and chemical engineers, Steam Turbines, Second Edition, offers authoritative information on the operating characteristics, design features, reliability, and maintenance of condensing, extraction, and pack-pressure machines—impulse as well as reaction type. This updated classic contains the latest design and manufacturing details for mechanical drive steam turbines. It also explains the arrangement, material composition, and basic physical laws governing the design of steam turbines—plus tips on selecting optimum configurations, controls, and components, and on upgrading options for existing turbines. • Written by two renowned engineers with decades of experience
NOVEMBER
McGraw-Hill • Mechanical Design Hardcover • 6 × 9 • 352 pp ISBN-13: 978-0-07-150821-6 ISBN-10/MHID: 0-07-150821-X $79.95IB ($83.95 CAN) Previous ISBNs: 1995 978-0-07-005924-5 • 0-07-005924-1 100 illustrations • Rights: World

• New to this edition: complete overview of the types of turbines currently available; guidance on the types turbines utilized for the heavy process industries; details on variable speed drives and intermediate gearing; upgrading options for existing turbines
Heinz P. Bloch, (West Des Moines, IO) is the author of McGraw-Hill’s A Practical Guide to Steam Turbine Technology (0-07-005924-1). Murari P. Singh, Ph.D., (Bethlehem, PA) is President and Director of Technology for Safe Technical Solutions, Inc.

Related McGraw-Hill Title:
Lammers: Steam Plant Operations, 8/e Hardcover • $89.95IB 978-0-07-141846-1 • 0-07-141846-6

McGraw-Hill Fall 2008

MEDICAL/NURSING

192

Fall 2008

F O U RT H E D I T I O N

FIRST AID FOR THE WARDS
Tao Le, M.D. and Vikas Bhushan, M.D.
Written by top medical students and reviewed by the same authors as the blockbuster First Aid for the USMLE Step 1, this guide tells students what they need to know to succeed in the core clerkships and on the wards. Presented in the popular First Aid bulleted design, it includes student-to-student advice on what to expect in each rotation, sample patient notes, high-yield facts reviewing the fundamentals of each rotation, and ratings of top review material.
OCTOBER
McGraw-Hill Medical • Review Paperback • 8½ × 11 • 592 pages ISBN-13: 978-0-07-159796-8 ISBN-10/MHID: 0-07-159796-4 $42.95MD ($45.95 CAN) Previous ISBNs: 2006 978-0-07-144335-7 • 0-07-144335-5 90 illustrations • Rights: World

• Market: Third year medical students in clinical rotations (17,000)
Tao T. Le, M.D. (Louisville, KY) is assistant clinical professor of pediatrics in the division of allergy and immunology at the University of Louisville. Vikas Bhushan, M.D. (Los Angeles, CA) is a practicing diagnostic radiologist.

THE PROVEN FIRST AID FORMULA FOR SUCCESS!

LE: FIRST AID CASES FOR THE USMLE STEP 1
978-0-07-146410-9 • 0-07-146410-7 • $39.95MD

LE: FIRST AID Q&A FOR THE USMLE STEP 1
978-0-07-148172-4 • 0-07-148172-9 • $39.95MD

STEAD: FIRST AID FOR THE PEDIATRICS CLERKSHIP
978-0-07-144870-3 • 0-07-144870-5 • $42.95MD

STEAD: FIRST AID FOR THE OBSTETRICS & GYNECOLOGY CLERKSHIP
978-0-07-144874-1 • 0-07-144874-8 • $42.95MD

McGraw-Hill

193

FIRST AID FOR THE USMLE STEP 1 2009
Tao Le, M.D.,Vikas Bhushan, M.D.
The #1 selling medical review book in the world – updated with the latest must-know facts and test-taking strategies for the USMLE Step 1
This annually updated collection of the most frequently tested high-yield facts and mnemonics delivers everything medical students need to pass the most anxietyprovoking exam of their career. Co-authored by students from Yale University School of Medicine who just passed the boards, this is the undisputed “bible” of USMLE Step 1 preparation. Readers will find more than 1,000 high-yield facts based on student reporting from the 2008 exam; hundreds of clinical images, including a 24 pages color insert; and student ratings of top review books. • Market: more than 17,000 U.S. medical students and 12,000 international medical graduates take the exam each year; osteopathic and podiatric medical students • Heavily revised with many new full-color images and updated test-taking advice and drug information
Tao T. Le, M.D. (Louisville, KY) is assistant clinical professor of pediatrics in the division of allergy and immunology at the University of Louisville. Vikas Bhushan, M.D. (Los Angeles, CA) is a practicing diagnostic radiologist. DECEMBER
McGraw-Hill Medical • USMLE Review Paperback • 8½ × 10⅞ • 560 pp ISBN-13: 978-0-07-154896-0 ISBN-10/MHID: 0-07-154896-3 $44.95MD ($47.95 CAN) Previous ISBNs: 2007 978-0-07-149868-5 • 0-07-149868-0

Related McGraw-Hill Titles:
Le: First Aid Cases for the USMLE Step 1 Paperback • $39.95MD 978-0-07-14610-9 • 0-07-146410-7 Le: First Aid Q&A for the USMLE Step 1 Paperback • $39.95MD 978-07-148172-4 • 0-07-148172-9

400 illustrations • Rights: World

194

Fall 2008

BIOSTATISTICS DEMYSTIFIED
Alvin E. Lewis, MD
More than Offering broad coverage of the statistical procedures 1 million used in all medical disciplines, this book is the ideal Demystified books sold! course companion and self-study tool. This easy-touse guide clearly shows how to use counts and measurements to carry out description, comparison, correlation, and prediction in the biomedical field, and how to evaluate data accordingly. The book uses practical medical examples to improve students’ grasp of biostatistical analyses and features end-of-chapter quizzes and a final exam to test knowledge.

• Nearly 50,000 students take Biostatistics courses annually
Alvin E. Lewis, M.D. (Santa Rosa, CA) is a former professor with the Department of Pathology at Michigan State University, professor and chairman of the Department of Pathology at University of South Alabama, and was also affiliated with the Department of Pathology at the University of California at Davis.

OCTOBER
McGraw-Hill • Medical/Math Paperback • 7⅜ × 9¼ • 320 pp ISBN-13: 978-0-07-160041-5 ISBN-10/MHID: 0-07-160041-8 $24.95ST ($26.95 CAN) 75 illustrations • Rights: World

DOSAGE CALCULATIONS DEMYSTIFIED
Jim Keogh, RN
Written by a graduate nurse, instructor, and bestselling author, this easy-to-follow guide explains an essential nursing topic in an effective and entertaining way. Readers will learn how to perform hundreds of complex dosage calculations and interpret sample drug orders. Featuring worked calculations, NCLEX-style quizzes, and tips on how to identify and avoid common traps on dose calculation questions, this is the perfect classroom supplement and self-study tool. • More than 100,000 nursing students must pass a series of dosage calculation exams annually in their regular courses
DECEMBER
McGraw-Hill Medical • Nursing Paperback • 7⅜ × 9¼ • 384 pp ISBN-13: 978-0-07-160284-6 ISBN-10/MHID: 0-07-160284-4 $24.95ST ($26.95 CAN) 75 illustrations • Rights: World

Jim Keogh, R.N. (Ridgefield Park, NJ) is on the faculty of New York University and St. Peter’s College. He is the author or coauthor of several Demystified titles, including Medical-Surgical Nursing Demystified (978-0-07-149450-2) and Pharmacology Demystified (978-0-07-146208-2).

McGraw-Hill

195

NURSING FUNDAMENTALS DEMYSTIFIED
Bennita Vaughns, R.N., M.S.N
Nursing Fundamentals Demystified offers fast, focused, and entertaining coverage of one of the largest courses in undergraduate nursing education. Written by a Registered Nurse who has taught nursing fundamentals, this student-friendly guide is packed with study aids such as learning objectives, key terms, and NCLEX-style questions at the end of each chapter. • Market: 200,000 undergraduate nursing students taking nursing fundamentals • Unique in that most other books on the subject are large, expensive, and difficult to understand
DECEMBER Bennita Vaughns, R.N., M.S.N. (Montgomery, AL) is a nurse recruiter at Central Alabama Veterans Health Care System and has taught nursing fundamentals in both two and four year programs.
McGraw-Hill Medical • Nursing Paperback • 7⅜ × 9¼ • 304 pp ISBN-13: 978-0-07-149570-7 ISBN-10/MHID: 0-07-149570-3 $24.95ST ($26.95 CAN) 100 illustrations • Rights: World
Previously announced. All back orders cancelled.

CLINICIAN’S POCKET DRUG REFERENCE 2009
Leonard Gomella, M.D., Steven Haist, MD, Aimee G. Adams, Pharm.D., and Kelly M. Smith, Pharm.D.
Proving that sometimes less can deliver more, this super-concise guide covers more than one thousand commonly used medications. Organized alphabetically by generic drug name, CPDR distills need-to-know information such as selection and administration, mechanisms of action, dosage, cautions, contraindications, and side effects. • Huge Market: medical students, residents, doctors, physician assistant students, nurse practitioners, and dental students • New to this edition: first time coverage of 25 new drugs, new formulations, and changes in approved use of existing medications
Leonard Gomella, M.D. (Philadelphia, PA) is Chair of Urology at Thomas Jefferson University Medical College. Steven Haist, M.D.; Aimee G. Adams, Pharm.D.; Kelly M. Smith, PharmD.(Lexington, KY) are affiliated with University of Kentucky School of Medicine. NOVEMBER
McGraw-Hill Medical • Drug Reference Paperback • 3 × 5 • 288 pp ISBN-13: 978-0-07-160280-8 ISBN-10/MHID: 0-07-160280-1 $12.95MD ($13.95 CAN) Previous ISBNs: 2007 978-0-07-149625-4 • 0-07-149625-4

196

Fall 2008

CURRENT MEDICAL DIAGNOSIS & TREATMENT 2009
Stephen J. McPhee, M.D. and Maxine A. Papadakis, M.D.
More than 1 million copies sold!

The world’s most popular annually updated medical text – delivering the latest developments in diagnosis and treatment
CMDT delivers authoritative, evidence-based coverage of more than one thousand diseases and disorders along with a clear synopsis of diagnosis and treatment. Utilizing a “find it now” presentation made even more accessible by a detailed index and hundreds of tables, CMDT covers almost every aspect of general medicine — with an emphasis on prevention and cost-effective treatment. • Huge market: family physicians, internists, nurse practitioners, medical students, internal medicine residents, family medicine residents • Consistent bestseller, more than 80,000 copies sell annually • Completely current: all topics updated annually to provide the latest treatment advances
OCTOBER
McGraw-Hill Medical • Internal Medicine Paperback • 7¼ × 10 • 1672 pp ISBN-13: 978-0-07-159124-9 ISBN-10/MHID: 0-07-159124-9 $69.95MD ($73.95 CAN) Previous ISBNs: 2007 978-0-07-149430-4 • 0-07-149430-8

• New to this edition: updated Cancer and Urologic Disorders chapter, latest drug information, increased coverage of Canadian and International Guidelines • The only text with an annual review of advances in HIV treatment
Stephen J. McPhee, M.D. and Maxine Papadakis, M.D (San Francisco, CA) are professors of medicine at the University of California, San Francisco.

Related McGraw-Hill Title:
Gonzales: CURRENT Practice Guidelines in Primary Care 2008 Paperback • $16.95MD 978-0-07-149634-6 • 0-07-149634-3

McGraw-Hill

197

Essential Nursing Backlist from McGraw-Hill

HURST: NCLEX®-RN REVIEW
Paperback • $34.95IB 978-07-148431-2 • 0-07-148431-0

CHANDLER: THE ULTIMATE GUIDE TO GETTING INTO NURSING SCHOOL
Paperback • $22.95IB 978-0-07-147780-2 • 0-07-147780-2

HURST: NCLEX®-PN REVIEW
Paperback • $34.95IB 978-0-07-148430-5 • 0-07-148430-2

CHEEVER: I.V. THERAPY DEMYSTIFIED
Paperback • $24.95ST 978-0-07-149678-0 • 0-07-149678-5

WILSON: MCGRAW-HILL MANUAL OF LABORATORY AND DIAGNOSTIC TESTS
Paperback • $37.95IB 978-07-148152-6 • 0-07-148152-4

JOHNSON: FLUIDS AND ELECTROLYTES DEMYSTIFIED
Paperback • $24.95ST 978-0-07-149624-7 • 0-07-149624-6

MILLER: NURSE’S TOOLBOOK FOR PROMOTING WELLNESS
Paperback • $29.95IB 978-0-07-147761-1 • 0-07-147761-6

DIGIULIO: MEDICAL SURGICAL NURSING DEMYSTIFIED
Paperback • $24.95ST 978-0-07-149450-2 • 0-07-149450-2

198

Fall 2008

Medical Fall 2008 Frontlist
AUGUST
Hanson: Procedures in Critical Care
ISBN-13: 978-0-07-148181-6 ISBN-10/MHID: 0-07-148181-8 Hardcover • $169.00MD ($175.95 CAN)

SEPTEMBER
Carney/Geyer: Pediatric Practice: Neurology
ISBN-13: 978-007-148925-6 ISBN-10/MHID: 0-07-148925-8 Hardcover • $84.95MD ($89.95 CAN)

Hirsch: Regional Approach to Aesthetic Rejuvenation
ISBN-13: 978-0-07-149495-3 ISBN-10/MHID: 0-07-149495-2 Hardcover • $129.00MD ($134.95 CAN)

Feinstein: Pediatric Practice: Cardiology
ISBN-13: 978-0-07-149932-3 ISBN-10/MHID: 0-07-149932-6 Hardcover • $84.95MD ($89.95 CAN)

Patel: Pediatric Practice: Sports Medicine
ISBN-13: 978-0-07-149677-3 ISBN-10/MHID: 0-07-149677-7 Hardcover • $84.95MD ($89.95 CAN)

Greenberger: CURRENT Diagnosis & Treatment in Gastroenterology, Hepatology, and Endoscopy
ISBN-13: 978-0-07-149007-8 ISBN-10/MHID: 0-07-149007-8 Paperback • $69.95MD ($73.95 CAN)

Pereles: Cardiac Imaging Cases
ISBN-13: 978-0-07-147714-7 ISBN-10/MHID: 0-07-147714-4 Hardcover • $179.00MD ($186.95 CAN)

Shah: Pediatric Practice: Infectious Diseases
ISBN-13: 978-0-07-148924-9 ISBN-10/MHID: 0-07-148924-X Hardcover • $84.95MD ($89.95 CAN)

Hay: CURRENT Pediatric Diagnosis & Treatment, 19e
ISBN-13: 978-0-07-154433-7 ISBN-10/MHID: 0-07-154433-X Paperback • $69.95MD ($73.95 CAN)

Steinbacher: First Aid Q&A for the NBDE Part I
ISBN-13: 978-0-07-150866-7 ISBN-10/MHID: 0-07-150866-X Paperback • $44.95MD ($49.95 CAN)

Herzog: LANGE Q&A: Ultrasonography Examination, 4e
ISBN-13: 978-0-07-149781-7 ISBN-10/MHID: 0-07-149781-1 Paperback • $84.95MD ($89.95 CAN)

Tehranzadeh: Musculoskeletal Imaging
ISBN-13: 978-0-07-146542-7 ISBN-10/MHID: 0-07-146542-1 Hardcover • $179.00MD ($186.95 CAN)

McGraw-Hill

199

OCTOBER
Zee: Brain and Spine Patterns
ISBN-13: 978-0-07-146541-0 ISBN-10/MHID: 0-07-146541-3 Hardcover • $179.00MD ($186.95 CAN)

N OV E M B E R
Covens: Laparoscopic Surgery for Gynecologic Oncology
ISBN-13: 978-0-07-149324-6 ISBN-10/MHID: 0-07-149324-7 Hardcover • $149.00MD ($155.95 CAN)

Kaiser: McGraw-Hill Manual of Colorectal Surgery
ISBN-13: 978-0-07-159070-9 ISBN-10/MHID: 0-07-159070-6 Paperback • $64.95MD ($68.95 CAN)

Dieter: Peripheral Arterial Disease
ISBN-13: 978-0-07-148179-3 ISBN-10/MHID: 0-07-148179-6 Hardcover • $129.00MD ($134.95 CAN)

Stead: First Aid for the Surgery Clerkship, 2e
ISBN-13: 978-0-07-144871-0 ISBN-10: 0-07-144871-3 Paperback • $39.95MD ($42.95 CAN)

Heller: Nuclear Cardiology: Technical Applications
ISBN-13: 978-0-07-14647-5 ISBN-10/MHID: 0-07-146475-1 Hardcover • $75.00MD ($811.95 CAN)

Taub: Plastic Surgery: Clinical Problem Solving
ISBN-13: 978-0-07-148150-2 ISBN-10/MHID: 0-07-148150-8 Paperback • $89.00MD ($93.95 CAN)

Kane: Essentials of Clinical Geriatrics, 6e
ISBN-13: 978-0-07-149822-7 ISBN-10/MHID: 0-07-149822-2 Paperback • $54.95MD ($57.95 CAN)

200

Fall 2008

DECEMBER
Alam: Cosmetic Dermatology for Skin of Color
ISBN-13: 978-0-07-148776-4 ISBN-10/MHID: 0-07-148776-X Hardcover • $129.00MD ($134.95 CAN)

Grant: Cosmetic Surgery
ISBN-13: 978-0-07-147079-7 ISBN-10/MHID: 0-07-147079-4 Paperback • $89.00MD ($94.95 CAN)

Baumann: Cosmetic Dermatology: Principles and Practice, 2e
ISBN-13: 978-0-07-149062-7 ISBN-10/MHID: 0-07-149062-0 Hardcover • $149.00MD ($155.95 CAN)

Gonzales: CURRENT Practice Guidelines in Primary Care 2009
ISBN-13: 978-0-07-160133-7 ISBN-10/MHID: 0-07-160133-3 Paperback • $16.95MD ($18.95 CAN)

Cross: Pediatric Epilepsy
ISBN-13: 978-0-07-149621-6 ISBN-10/MHID: 0-07-149621-1 Hardcover • $129.00MD ($134.95 CAN)

Taylor: Dermatology for Skin of Color
ISBN-13: 978-0-07-144671-6 ISBN-10/MHID: 0-07-144671-0 Hardcover • $169.00MD ($175.95 CAN)

Doherty: LANGE CURRENT Procedures: Surgery
ISBN-13: 978-0-07-145316-5 ISBN-10/MHID: 0-07-145316-4 Paperback • $110.00MD ($115.95 CAN)

All Titles: World Rights

McGraw-Hill Fall 2008

AMERICAN CANCER SOCIETY

202

Fall 2008

SECOND EDITION

QUICK FACTS™ COLON CANCER
What You Need to Know—Now The experts at the American Cancer Society

A Quick and Trusted Resource for Cancer Information—Updated with the Latest Screening and Treatment Guidelines
The great news in medicine is that colon cancer is a very preventable disease. Many affordable screening tests are available to help doctors detect and remove (mostly slow-growing) polyps early—before they become dangerous. This comprehensive and concise pocket-sized book provides the information, support, and tools people need to cope with colon cancer from diagnosis through life after treatment. • Market: An estimated 153,760 people newly diagnosed with colon cancer this year • Both comprehensive and a quick read, with highlighted cover tabs for quick reference to specific topics • Covers everything from risk factors to life after treatment • Includes essential “Questions to Ask Your Doctor,” valuable resources, a cancer glossary, and index to round out this concise volume
The American Cancer Society attracts world class experts who contribute to the regularly updated pool of knowledge to educate and inform consumers who are concerned about colon cancer. The Society is dedicated to reducing the impact of cancer and improving quality of life for those it touches.

SEPTEMBER
American Cancer Society • Cancer/Health Paperback • 4⅝ × 7 • 136 pp ISBN-13: 978-1-604430-07-3 ISBN-10/MHID: 1-604430-07-9 $8.95TR ($8.95 CAN) Previous ISBN: 2006 978-0-944235-67-6 • 0-944235-67-0

Related titles
ACS: American Cancer Society Complete Guide to Colorectal Cancer Paperback • 0-944235-55-7 • $19.95TR

March is National Colorectal Cancer Awareness Month

McGraw-Hill

203

WHAT HELPED GET ME THROUGH
Cancer Survivors Share Wisdom and Hope Edited by Julie K. Silver, MD

Helping Hands, Helping Hearts
“You’re one in a million.” For millions of cancer survivors, this is a positive declaration—one borne of sharing personal stories with others who are going through cancer. Here in one volume are dozens of invaluable suggestions, words of support, encouragement, and hope, generously shared by survivors from around the world. These are the things the docs don’t tell us. Pass it on. • Market: 1.3 million new cancer diagnoses this year, plus 10+ million cancer survivors and their caregivers Features: • International and celebrity contributors • Each chapter focuses on a critical topic of survivorship • Includes practical tips and suggestions to help improve quality of life, one day at a time • Provides encouragement, hope, and real solutions for living well with cancer “There is no “right” way to deal with a cancer diagnosis and the ensuing emotional turmoil; however, it’s fascinating to read how people handled this and what helped them. There is much to learn from others’ experiences that may pave the way to an easier road for [someone] who is going through a cancer experience.” —Dr. Julie K. Silver (editor)
Julie K. Silver, MD (Boston, Massachusetts) is an awardwinning author of numerous books and articles for medical as well as lay journals on recovery from illness. Dr. Silver is an assistant professor at Harvard Medical School, chief editor of books for Harvard Health Publications, a physician, a medical blogger at revolutionhealth.com, and a cancer survivor. SEPTEMBER
American Cancer Society • Health/Cancer Paperback • 7 × 9 • 288 pp ISBN-13: 978-1-604430-04-2 ISBN-10/MHID: 1-604430-04-4 $17.95TR ($19.95 CAN) Rights: US and Canada

National Cancer Survivors Day is June 1, 2008

Related Title:
Allen: I Can Survive Hardcover • 0-944235-76-X • $14.95TR

204

Fall 2008

SECOND EDITION

KICKING BUTTS
Quit Smoking and Take Charge of Your Health From the experts at the American Cancer Society

Double the Odds of Success!
Sobering facts: An estimated 46 million adults in the United States currently smoke. Approximately half will die prematurely from smoking. The reasons to quit tobacco are strong and clear, from the many health benefits to the renewed pleasures of tasting foods. Quitting smoking is not easy. It can be done. Kicking Butts can be part of an effective solution to say goodbye to tobacco forever. This best-selling little handbook can help guide people through the process – providing tips, suggestions, and solid support when it’s most needed – to help maintain the motivation and commitment to STAY quit. • Market: 46 million American smokers and the millions of supportive people around them • Each concise chapter supplies doable checklists for making a plan to quit, identifying and avoiding individual triggers, and handling cravings • Effective ways to deal with stress, depression, and concerns about weight gain on the path to success
OCTOBER
American Cancer Society • Cancer/Health Paperback • 4⅝ × 7 • 112 pp ISBN-13: 978-1-604430-06-6 ISBN-10/MHID: 1-604430-06-0 $8.95TR ($9.95 CAN) Previous ISBN: 2003 978-0-944235-42-3 • 0-944235-42-5

• Medically updated
The American Cancer Society went nationwide in 1977 with focused efforts to spotlight the dangers of tobacco use and the challenges of quitting; these last thirty years have marked dramatic changes in the way society views tobacco promotion and tobacco use. Many public places and work areas are now smoke-free which supports smokers who want to quit.

Related titles November: National Lung Cancer Awareness Month November 20, 2008, (third Thursday) is the Great American Smokeout – encouraging smokers to quit for just one day
ACS: Quick Facts Lung Cancer Paperback • 0-944235-69-7 • $7.95TR Besser and Doyle: The Great American Eat-Right Cookbook Hardcover • 0-944235-93-X • $29.95TR

McGraw-Hill

205

SECOND EDITION

ACS COMPLETE GUIDE TO LYMPHEDEMA
From the experts at the American Cancer Society

Providing Answers About Lymphedema
“Except for recurrence of breast cancer, no event is more dreaded than the development of lymphedema,” said Marilyn Kwan, PhD, a lymphedema researcher quoting from an article in the journal Cancer. This little known and mystifying condition is comprehensively discussed in the American Cancer Society’s Complete Guide to Lymphedema. This essential guide is designed to be a practical handbook of how to cope with and manage complex physical and emotional lymphedemarelated issues. • Market: Approximately 30% of all breast cancer patients (along with lesser numbers of prostate and skin cancer patients) who—months, even years, following treatment—develop this unpredictable condition • Chapters discuss causes, reducing or preventing occurrence, and effective exercises to manage the onset of lymphedema • Highlights include self-care, guidance for caregivers, and “When to Call the Doctor or Nurse”
The American Cancer Society funds conferences, scientific investigations, and research projects aimed at discovering the causes, impact, and successful management of lymphedema in its mission to improve quality of life of cancer patients and loved ones. DECEMBER
American Cancer Society • Cancer/Health Paperback • 7 × 9 • 224 pp ISBN-13: 978-1-604430-01-1 ISBN-10/MHID: 1-604430-01-X $24.95TR ($26.95 CAN) Previous ISBNs: 2006 978-0-944235-56-0 • 0-944235-56-5

Related titles
ACS: Breast Cancer Clear & Simple Paperback • 0-944235-72-7 • $14.95TR ACS: Cancer Caregiving A to Z Paperback • 0-944235-92-1 • $14.95TR

November is National Family Caregivers Month

206

Fall 2008

Cancer Awareness Months
Fall 2008 Front List and Related Backlist

June July

September is National Childhood Cancer Awareness Month

June is National Cancer Survivors Day (June 1, 2008)
Silver: Our Mom Is Getting Better Hardcover • $14.95TR 978-0-944235-85-0 • 0-944235-85-9 Allen: I Can Survive Hardcover • $14.95TR 978-0-944235-76-8 • 0-944235-76-X

September
September is National Prostate Cancer Awareness Month
ACS: Quick Facts™ Prostate Cancer

Murray: Angels & Monsters Hardcover • $18.95TR 978-0-944235-22-5 • 0-944235-22-0

Paperback • $7.95TR 978-0-944235-66-9 • 0-944235-66-2

July is International Cancer & Tobacco Control
ACS: Kicking Butts, Second Edition Paperback • $8.95TR 978-0-944235-42-3) • 0-944235-42-5 Mackay: Tobacco Atlas, Second Edition Paperback • $29.95TR 978-0-944235-58-4 • 0-944235-58-1

November is National Family Caregivers Month
ACS: Cancer Caregiving A-Z Paperback • $14.95TR 978-0-944235-92-8 • 0-944235-92-1 Houts & Bucher: ACS Complete Guide to Family Caregiving, Second Edition Paperback • $24.95TR 978-0-944235-00-3 • 0-944235-00-X Heiney: Cancer in Our Family, Second Edition Paperback • $19.95TR 978-0-944235-95-9 • 0-944235-95-6

October is National Breast Cancer Awareness Month
ACS: ACS Complete Guide to Breast Cancer, Third Edition Paperback • $24.95TR 978-0-944235-90-4 • 0-944235-90-5 Add: ACS: Breast Cancer Clear & Simple Paperback • $14.95TR 978-0-944235-72-0 • 0-944235-72-7 ACS: Quick Facts™ Breast Cancer Paperback • $8.95TR 978-0-944235-74-4 • 0-944235-74-3

November
November is National Lung Cancer Awareness Month
ACS: Quick Facts™ Lung Cancer Paperback • $7.95TR 978-0-944235-69-0 • 0-944235-69-7 ACS: Kicking Butts, Second Edition Paperback • $8.95TR 978-0-944235-42-3 • 0-944235-42-5

November 20, 2008, is the Great American Smoke-Out

October

McGraw-Hill Fall 2008

AMERICAN DIABETES ASSOCIATION

208

Fall 2008

YOUR FIRST YEAR WITH DIABETES
What to Do, Month by Month Theresa Garnero, APRN, BC-ADM, MSN, CDE

A 12-month plan for surviving diabetes
The most frightening moment for most people with diabetes is when they are first diagnosed. They are filled with questions: What can I eat? What should I do? Is there a plan for me to follow? While some people get a plan from their doctor, most people do not. Your First Year with Diabetes is the plan for everyone. It walks readers step-by-step through a first-30-days survival plan, then shows a month-by-month program for what comes next. Everything from a basic explanation of diabetes, what a reader can eat right away, and instructions on how to check glucose to a deeper knowledge about diabetes nutrition, avoiding complications, and better management. Your First Year with Diabetes also anticipates and explains problems such as depression, illnesses, and needing to lose weight. • 30 Day Survival Guide + 11 Months of Managing Diabetes • Author is a certified diabetes educator, past Diabetes Educator of the Year, and a former script writer for CNBC’s dLife television show
SEPTEMBER
American Diabetes Association Health/Diabetes Paperback • 6 × 9 • 224 pp ISBN-13: 978-1-58040-301-6 ISBN-10/MHID: 1-58040-301-8 $16.95TR ($18.95 CAN) Rights: US and Canada

Theresa Garnero, APRN, BC-ADM, MSN, CDE, (San Francisco, CA), is past president of the California Central Coast American Association of Diabetes Educators (AADE) and won the 2004-05 AADE Diabetes Educator of the Year award. She is also a former script writer for dLife and a regular columnist for their website.

Related Titles:
Barrier: Type 2 Diabetes for Beginners Paperback • $14.95TR 978-1-58040-224-8 • 1-58040-224-0

McGraw-Hill

209

DIABETES & HEART HEALTHY MEALS FOR TWO
Over 150 Tasty Recipes with Half the Work American Diabetes Association and American Heart Association

Twice as tasty . . . but with half the ingredients!
People with diabetes want heart-healthy recipes, since heart disease strikes people with diabetes twice as often as the rest of the population. But they also want recipes that taste great. In Diabetes & Heart Healthy Meals for Two, the two largest health associations in America team up to provide recipes that are simple, flavorful, and perfect for people with diabetes who are worried about improving or maintaining their cardiovascular health. A follow-up to Diabetes & Heart Healthy Cookbook, published in 2006, this newest collaboration from the American Diabetes Association and the American Heart Association focuses on meals with only two servings. Because so many adults with diabetes are older, two-serving meals are perfect for those without children in the house—or even those living alone who want to keep leftovers to a minimum. • Diabetes & Heart Healthy Cookbook has sold over 52,000 copies since 2006 • 4-color photography • Over 150 easy, tasty recipes for one or two • American Diabetes Association & American Heart Association logos are recognized by cookbook buyers

OCTOBER
American Diabetes Association Health/Diabetes Paperback • 8 × 9 • 192 pp ISBN-13: 978-1-58040-305-4 ISBN-10/MHID: 1-58040-305-0 $18.95TR ($20.95 CAN) Rights: US and Canada

Related Titles:
ADA/AHA: Diabetes & Heart Healthy Cookbook Paperback • $16.95TR 978-1-58040-180-7 • 1-58040-180-5 Stanley/Crawley: Quick & Easy Diabetic Recipes for One, 2nd ed. Paperback • $14.95TR 978-1-58040-264-4 • 1-58040-264-X

210

Fall 2008

THIRD EDITION

THE UNCOMPLICATED GUIDE TO DIABETES COMPLICATIONS
Marvin E. Levin, MD, and Michael A. Pfeifer, MD, MS, CDE, FACE, editors
What everyone should know about the prevention and treatment of diabetes complications
Most people with diabetes will experience complications as a result of diabetes. How to treat and prevent those complications seems overwhelming, but The Uncomplicated Guide to Diabetes Complications makes understanding what to do a snap. This new edition, the first since 2001, covers everything from heart, eye, and kidney diseases to GI problems and critical foot care. Also included is the latest information on new drugs, overcoming depression, and even erectile dysfunction. • The only comprehensive source of information on diabetes complications for nearly 15 years • Written by MDs • Previous editions have sold over 36,000 copies and been featured widely in media, including a guest appearance on the Today show
Marvin E. Levin, MD, (St. Louis, MO), is a former professor of clinical medicine and associate director of the Endocrinology, Diabetes, and Metabolism Clinic at Washington University School of Medicine. He is also the author of Diabetic Foot: A Clinical Atlas (Kindle Books), now in its seventh edition. Michael A. Pfeifer, MD, MS, CDE, FACE, (Raritan, NJ), a certified diabetes educator and physician, is a former director of the Obesity and Diabetes Center of the East Carolina School of Medicine. He is currently a senior director in Pharmaceutical Research & Development for Johnson & Johnson Pharmaceuticals.

NOVEMBER
American Diabetes Association Health/Diabetes Paperback • 6 × 9 • 320 pp ISBN-13: 978-1-58040-290-3 ISBN-10/MHID: 1-58040-290-9 $16.95TR ($18.95 CAN) Previous ISBN: 2002 978-1-58040-133-3 • 1-58040-133-3 Rights: US and Canada

Related Titles:
ADA: American Diabetes Association’s Complete Guide to Diabetes, 4th ed. Paperback • $29.95TR 978-1-58040-237-8 • 1-58040-237-2

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211

ULTIMATE DIABETES MEAL PLANNER
A Complete System for Eating Healthy with Diabetes Jaynie Higgins, CPT

Takes the guesswork out of what to eat for breakfast, lunch, and dinner
Knowing what to eat with diabetes can be frustrating, but it’s the most important way to manage the disease. It’s also the area where people give up the fastest, but with Ultimate Diabetes Meal Planner people never have to ask “What’s for dinner?” again. Ultimate Diabetes Meal Planner includes weekly plans for breakfast, lunch, dinner, and snacks, along with detailed recipes that make using the 16-week meal plan easy. The overall calorie count—based on 1500, 1800, 2000, 2200, or 2500 daily calories—lets readers choose the right diet for them, whether they’re looking for weight loss or just healthy living. • Nearly 300 recipes—the largest meal planner of its kind • Written by a certified personal trainer with diabetes and a former Mrs. Maine • Meal planners like this are among the most successful diabetes cookbooks
Jaynie Higgins, CPT, (Bangor, ME) is a wellness consultant and certified personal trainer who has worked with the American Diabetes Association as an advocate in her home state of Maine. As Mrs. Maine America, Jaynie focused on diabetes education as her platform. She has diabetes and is dedicated to the task of teaching people how to live better with diabetes. NOVEMBER
American Diabetes Association Health/Diabetes Paperback • 7 × 10 • 496 pp ISBN-13: 978-1-58040-299-6 ISBN-10/MHID: 1-58040-299-2 $21.95TR ($23.95 CAN) Rights: US and Canada

Related Titles:
Warshaw: Diabetes Meal Planning Made Easy, 3rd ed. Paperback • $14.95TR 978-1-58040-251-4 • 1-58040-251-8

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THIRD EDITION

QUICK & HEALTHY
Recipes and Ideas for People Who Say They Don’t Have Time to Cook Healthy Meals Brenda J. Ponichtera, RD
The third edition edition of this bestseller is now published by Small Steps Press!
People spend less time cooking than ever before—but where do they turn when still want to eat healthy? Quick & Healthy brings readers over 180 easy recipes that are low in fat, cholesterol, and calories—and take almost no time to prepare. With recipes designed for the busy cook, this latest edition includes practical nutrition information as well as quick, delicious recipes that have been kitchen-tested for taste and ease. Inside, readers will find time-saving ideas, tips to reduce fat and cholesterol, and even food exchanges for weight loss and diabetes. • Previous editions have sold over 500,000 copies total • Includes grocery lists and 50 dinner menus for the busy chef
Brenda J. Ponichtera, RD, (The Dalles, OR) is a registered dietitian and diabetes educator. She originally self-published Quick & Healthy through ScaleDown, the publishing company she founded. She has sold over 750,000 books through bookstores, direct mail, pharmaceutical companies, hospitals, clinics, and other outlets. She is the recipient of the American Dietetic Association’s 2000 Mary Abbott Hess Award and the 2001 Award of Merit from the Oregon Dietetic Association.

AVA I L A B L E
Small Steps Press • Health/Diabetes Combbound • 7 × 8½ • 264 pp ISBN-13: 978-0-98160-010-9 ISBN-10/MHID: 0-98160-010-7 $18.95TR ($20.95 CAN) Previous ISBNs: 2005 978-0962916021 • 0962916021 Rights: US and Canada
Previously Announced. All Backorders Cancelled.

Related Titles:
ADA: The Complete Quick & Hearty Diabetic Cookbook, Second Edition Paperback • $15.95TR 978-1-58040-285-9 • 1-58040-285-2 Glick: One Pot Meals for People with Diabetes, Second Edition Paperback • $14.95TR 978-1-58040-263-7 • 1-58040-263-1

McGraw-Hill Fall 2008

ENTREPRENEUR PRESS

214

Fall 2008

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MAC MIGRATION
The Small Business Guide to Switching to the Mac Jason R. Rich

The Easy-to-Understand Business Guide to Going Mac
Thanks to Apple’s multi-million dollar advertising campaign, a record number of small businesses are tossing their PCs and switching to Macs. While the standard question may be why, the question on every owners mind is—how? This step-by-step guide gives long-time PC users the answers to both, using an easy-to-read format that even a new computer user could understand. Covering the basic differences, the fastest and easiest way to seamlessly transfer key data, important application comparisons and more, this complete guide provides everything business owners need to know to become a savvy Mac-user. By taking away the stress, new Mac users become more productive and keep their businesses on the cutting-edge. • Apple is one of the hottest brands in the world known for cutting-edge products such as iPod and iPhone,
SEPTEMBER
Entrepreneur Press Computer/Small Business/Hardware Paperback • 7 × 9 • 288 pp ISBN-13: 978-1-599182-71-1 ISBN-10/MHID: 1-599182-71-8 $17.95TR ($19.95 CAN) Rights: World

• Specifically addresses the needs of a business environment, unlike other Mac guides • Addresses top two business concerns—file transfer and loss of productivity
Jason R. Rich (Foxboro, MA) is the bestselling author of more than 37 books that cover a wide range of topics, including computers, e-commerce and career-related topics. He also contributes regularly to major daily newspapers, including the New York Daily News, as well as national magazines and popular websites.

PROMOTIONAL CAMPAIGN • Ads in Entrepreneur magazine • Print Publicity Campaign • Online Publicity and Promotions • Tie-in with Author’s Speaking Events Related Title:
Marshall and Todd: Ultimate Guide to Google AdWords Paperback • $24.95TR 978-1-599180-30-4 • 1-599180-30-8

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215

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THE OFFICIAL GET RICH GUIDE TO INFORMATION MARKETING ON THE INTERNET
Robert Skrob and Bob Regnerus; Foreword by Dan Kennedy
Advanced tools and strategies used by million-dollar businesses to grow their business online
Information marketers learn how to build an online presence and double their sales by reaching millions of new customers using the Internet. There are four steps to success—1. creating a custom strategy, 2. building a direct-response website, 3. driving targeted traffic, and 4. capturing leads and building a list. Following these steps, information experts can quickly and easily take their business to a new platform—and make big money! • Case studies and examples illustrate online information marketing strategies • Provides proven ways to capture more than 80 percent of visitors’ names and e-mail addresses • Covers using automated marketing systems for producing leads 24/7 • Teaches information marketers how to build beneficial online relationships to generate and gain more exposure for little to no cost
Robert Skrob (Tallahassee, FL) is the president of the IMA and author of The Official Get Rich Guide to Information Marketing with Dan Kennedy and Bill Glazer. Bob Regnerus (Chicago, IL),is an online marketing consultant who specializes in effective direct response website design. He and his team are a certified Google Adwords firm, Yahoo Ambassadors, and charter members of the Information Marketing Association (IMA).

SEPTEMBER
Entrepreneur Press Marketing/Internet/New Business Enterprise Paperback • 5½ × 7½ • 304 pp ISBN-13: 978-1-599182-54-4 ISBN-10/MHID: 1-599182-54-8 $24.95TR ($26.95 CAN) Rights: World

Related Title:
Kennedy, Glazer, and Skrob: The Official Get Rich Guide to Information Marketing Paperback • $24.95TR 978-1-599181-40-0 • 1-599181-40-1

PROMOTIONAL CAMPAIGN • Ads in Entrepreneur magazine • Online Publicity and Promotions

216

Fall 2008

Surefire Series
A menu of today’s hottest business opportunities—each with a startup cost of less than $5,000!
Focusing on low-startup costs and big profit potential, each all-inclusive guide delivers 55 unique business opportunities in today’s most popular industries. Each book is an industry-specific resource providing innovative business ideas and vital startup details such as industry education and/or requirements, equipment needs, important licensing and permit information, revenue forecasts and expansion plans. Ambitious entrepreneurs no longer have to wait for the “right” idea to come along— the motivation, the ideas and the business plans are included in every Surefire guide. PROMOTIONAL CAMPAIGN • Ads in Entrepreneur magazine • Online Publicity and Promotions

A PA P E R B A C K O R I G I N A L

55 SUREFIRE FOOD-RELATED BUSINESSES YOU CAN START FOR UNDER $5,000
Entrepreneur Press and Cheryl Kimball

At more than a billion dollars, the food industry is evolving, creating new opportunities for eager entrepreneurs. Providing 55 different food-related ventures that cost under $5,000 to start, the publishers at Entrepreneur give serious and hopeful “foodies” the ideas, tools and essential business specifics they need to turn their culinary craft into an additional income. This book goes beyond catering and restaurants and explores new innovative ideas that cost little to start, providing a low-risk venture for food-lovers who want to take their talent or dream and turn it into success. • Focuses on the emerging trends within a billion dollar industry • Covers operation plans including home-based, retail location, mail order and more • Provides potential offshoot and expansion opportunities for each business

SEPTEMBER
Entrepreneur Press • Small Business/Entrepreneurship • Paperback • 6 × 9 • 250-300 pp ISBN-13: 978-1-599182-55-1 • ISBN-10/MHID: 1-599182-55-6 • $17.95TR ($19.95 CAN) Rights: World

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217

A PA P E R B A C K O R I G I N A L

A PA P E R B A C K O R I G I N A L

55 SUREFIRE HOMEBASED BUSINESSES YOU CAN START FOR UNDER $5,000
Entrepreneur Press and Cheryl Kimball

55 SUREFIRE INTERNET BUSINESSES YOU CAN START FOR UNDER $3,000
Entrepreneur Press and Melissa Campanelli

Using the expert advice and business plans provided in this comprehensive guide, ambitious entrepreneurs will learn how to start their own homebased business, but for a fraction of traditional startup costs. Readers can choose from 55 of today’s hottest home-based businesses, learn business specifics, cost-effective startup basics and the ins and outs of running a successful business—all from the comfort of their own home. • Outlines a variety of innovative home-business ideas for any commitment level—recreational, part-time or full-time • Appeals to aspiring entrepreneurs who want to start small and work from home

A foolproof plan for new entrepreneurs, this book introduces online business ideas, models and tools to help readers, technologically-savvy or not, build their own profitable Internet business. Inspired by the hottest online trends and technology, this guide introduces low-risk, cutting-edge ideas—all costing less than $3,000 to start—but holding possibilities for big profit. • More than 70 percent of Americans are Internet users • Unlike current competitive titles, this book goes beyond business basics, teaching socialmedia and new-technology concepts, how to engage visitors with interactive and evolving content, new revenue models, and more

SEPTEMBER
Entrepreneur Press • Small Business/Entrepreneurship Paperback • 6 × 9 • 250-300 pp ISBN-13: 978-1-599182-56-8 ISBN-10/MHID: 1-599182-56-4 $17.95TR ($19.95 CAN) Rights: World

NOVEMBER
Entrepreneur Press • Small Business/Entrepreneurship Paperback • 6 × 9 • 250-300 pp ISBN-13: 978-1-599182-61-2 ISBN-10/MHID: 1-599182-61-0 $17.95TR ($19.95 CAN) Rights: World

218

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KICKASS COPYWRITING IN 10 EASY STEPS
Build the Buzz and Sell the Sizzle Susan Gunelius

Ten steps to effective, profit-boosting marketing messages
Sparing entrepreneurs from the extraneous details found in other copywriting books, professional copywriter Susan Gunelius instead gives them an immediate solution to success—the 10-step copywriter’s outline. In 10 easy-to-follow steps, business owners will become masters at crafting marketing messages that capture the attention of consumers, hold their interest and motivate them to buy. • Exclusive 10-step system teaches business owners the art of writing sales-oriented copy that gets results and saves the expense of hiring a professional • The “copywriter’s outline” tool is provided to guide beginners through the do’s and don’ts of effective copywriting • Real-world and fictitious examples offer techniques in action
SEPTEMBER
Entrepreneur Press Small Business/Marketing Paperback • 7 × 9 • 304 pp ISBN-13: 978-1-599182-53-7 ISBN-10/MHID: 1-599182-53-X $21.95TR ($23.95 CAN) Rights: World

• Preface by Brian Clark of www.copyblogger.com, one of the top two marketing blogs • Susan Gunelius writes about branding and marketing on her personal blog www.WomenOnBusiness.com, for b5media at www.Brandcurve.com and for Know More Media at www.MarketingBlurb.com
Susan Gunelius (Clermont, FL) has spent more than a decade developing and executing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. She is a freelance writer, copywriter, and professional blogger on the topics of business, branding and marketing.

PROMOTIONAL CAMPAIGN • Online Publicity and Promotions • Tie-In with Author’s Blogs and Online Columns

Related Title:
Kennedy: No B.S. Direct Marketing Paperback • $12.95 TR 978-1-932531-57-2 • 1-932531-57-2

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3 WEEKS TO STARTUP
A High-Speed Guide to Starting a Business Tim Berry and Sabrina Parsons

A high-speed guide to starting a business
Using the fastest resource in the world— the Internet—this cutting edge guide removes the arduous, time intensive leg-work traditionally involved in startups. Authors Tim Berry and Sabrina Parsons show entrepreneurs how to streamline the process by pointing them to the faster, easier online world of resources that can have them up and running in just three weeks. Why do it the old fashioned way? There’s a new business landscape for those that know how and where to find resources, access industry specifics, cut through red tape, and open a wealth of information and tools that the old world didn’t have. • Makes traditional startup methods obsolete by streamlining the process using online tools and resources • Identifies online solutions for registration and incorporation, market research, expert advice and mentoring, software tools, finding space and employees, and more • Covers Web 2.0, blogging and other new media technologies
Tim Berry (Eugene, OR) is the founder and president of Palo Alto Software, bplans.com, and cofounder of Borland International. He is the author of three business-planning books and is a popular blogger and speaker. Sabrina Parsons (Eugene, OF) is CEO of Palo Alto Software as well as the cofounder of Palo Alto Software UK, Ltd., and Lighting Out.

OCTOBER
Entrepreneur Press Small Business/Entrepreneurship Paperback • 7 × 9 • 303 pp ISBN-13: 978-1-599181-96-7 ISBN-10/MHID: 1-599181-96-7 $19.95TR ($21.95 CAN) Rights: World

PROMOTIONAL CAMPAIGN Related Title:
Berry: Plan-As-You-Go Business Plan Paperback • $19.95TR 978-1-599181-90-5 • 1-599181-90-8

• Ads in Entrepreneur magazine • Online Publicity and Promotions • Tie-In with Author’s Speaking Events • Co-promotion with Palo Alto Software

220

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A Guide to Selling Your Customers What They Really Want—No Matter What Business You’re In
Sydney Biddle Barrows and Dan Kennedy
A revealing guide to the art of sales
Unlike any other sales book on the market, this one-of-a-kind sales guide goes beyond common sales techniques and introduces a radically different approach. Infamous “Mayflower Madam” Sydney Biddle Barrows and “Millionaire Maker” Dan Kennedy divulge the art of “experience sales,” and reveal exclusive sales secrets for increasing sales and profits without increasing advertising expenses. Through racy examples and entertaining anecdotes, readers are given unique sales pearls including how to unearth their prospects’ unspoken expectations, how to appeal to current customers and new prospects, and how to elevate the value of their service and product. Entrepreneurs learn how to use interconnected sales processes such as sales choreography, reverse engineering and prospect selection to create a complete, highly successful sales design that builds trust and induces new and repeat sales. Provocative and clever, this guide invites sales professionals to think differently and provides the ultimate payoff for doing so—greater product value, quality leads, increased sales and skyrocketing profits. • Rather than the traditional shot-in-the-dark sales techniques provided by other sales guides, Barrows and Kennedy offer more than 20 valuable sales actions that together create a unique sales design applicable to any business • Comprehensive instruction on how to manipulate client perceptions, anticipate client expectations and build trusted relationships • Provides a new, innovative approach for sales professionals and small-business owners, covering a variety of sales details from hiring sales employees, scripting, presentation and more • Author Sydney Biddle Barrows first book Mayflower Madam, which serves as the basis for this book, was recognized by Fortune as one of the best business books of 1984

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Well known today for her innovative approach to sales, Sydney Biddle Barrows (Manhattan, NY) is known for her time as the “Mayflower Madam,” when she founded and operated New York’s most elite, premium-priced escort service. Upon her service’s closure in 1984, Barrows wrote her first bestselling book, her autobiography Mayflower Madam. It was recognized as one of the best business books of its year by Fortune.

Dan Kennedy’s (Phoenix, AZ) business adventures have included ownership of six businesses. He appeared nine consecutive years on the #1 seminar tour in America sharing the platform with former U.S. Presidents Reagan, Ford, and Bush, as well as General Colin Powel and business leaders such as Debbi Fields.

OCTOBER
Entrepreneur Press Sales/Small Business/Entrepreneurship Paperback • 7 × 9 • 288 pp ISBN-13: 978-1-599181-93-6 ISBN-10/MHID: 1-599181-93-2 $19.95TR ($21.95 CAN) Rights: World

Related Title:
Kennedy: No B.S. Sales Success Paperback • $9.95TR 978-1-932156-89-8 • 1-932156-89-5

PROMOTIONAL CAMPAIGN • Advance Galley Mailing • Ads in Entrepreneur magazine • National Print and Broadcast Publicity Campaign • Online Publicity and Promotions • Tie-In with Author’s Speaking Events • E-mail Campaign to Kennedy-Glazer Inner Circle

222

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DOING BUSINESS BEYOND AMERICA’S BORDERS
The do’s, don’ts and other details of conducting business in 40 different countries Lawrence W.Tuller

Step-by-step guide to doing business around the world
Covering 40 countries, business owners are taken beyond America’s borders to enter a new world of eager customers, ready financing, and high margins. International trade expert Lawrence W. Tuller empowers small business owners to compete with giant transnational corporations and ease their burden of stifling U.S. regulations and bankers reticence. Laced with real-life anecdotes and examples, this book covers which markets have the strongest demand, the best ways to sell products, overseas transportation, foolproof payment methods, unique cultural anomalies, and more. • First book to provide analysis of opportunities in 40 countries and in-depth coverage of Brazil, Russia, India, and China • Covers offensive American habits, exporting, importing, shipping, finance, foreign direct investment, cultural anomalies, women’s role in global trade, winning negotiations, and more • Unlike most competitive titles, this book is region and country specific giving readers valuable information • 90 percent of all U.S. companies engaged in global trade are small businesses
Lawrence W.Tuller (Berwyn, PA) is an international trade consultant and the author of thirty books. He has more than 40 years of experience in global trade, and is currently involved with projects in Latin America and the Caribbean.

OCTOBER
Entrepreneur Press Small Business/Entrepreneurship Paperback • 7 × 9 • 304 pp ISBN-13: 978-1-599182-57-5 ISBN-10/MHID: 1-599182-57-2 $21.95TR ($23.95 CAN) Rights: World

PROMOTIONAL CAMPAIGN • Ads in Entrepreneur magazine • National Print Publicity Campaign • Tie-In with Author’s Speaking Events

Related title:
Entrepreneur Press and Dorsey: Start Your Own Import/Export Business Paperback • $17.95TR 978-1-599181-08-0 • 1-599181-08-8

McGraw-Hill

223

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101 WAYS TO TURN YOUR BUSINESS GREEN
The Business Guide to Eco-Friendly Profits Rich Mintzer

Green busines practices that save money and boost profits
Going green is no longer an option, but a “must” for successful businesses who want to turn greater profits, expand their customer base, and compete in today’s market. Knowing this, seasoned author Rich Mintzer presents small-business owners with 101 ways to turn their current company into a more successful, sustainable, environmentally-friendly business. With this book, business owners have the tools necessary to modify their current business practices and incorporate new, green practices while also saving money, expanding their consumer base, and increasing profits! • Unlike competitive titles, doesn’t focues on “why” go green and instead demonstrates “how” • Green is a booming social and business trend • Removes common fears such as cost, implementation and timelines • Wide range of cost-effective, practical solutions for any level and any trade • Provides specific concepts for popular industries including manufacturing and retail
Rich Mintzer (Mt. Kisco, NY) is an expert in making complicated topics reader friendly, including business, technology and environmental concerns. He has written more than 45 nonfiction books on a wide range of topics. He has also spent 20 years as a magazine journalist and the past several years writing and producing web content. OCTOBER
Entrepreneur Press Small Business/Entrepreneurship Paperback • 6 × 9 • 288 pp ISBN-13: 978-1-599182-63-6 ISBN-10/MHID: 1-599182-63-7 $19.95TR ($21.95 CAN) Rights: World

Related Title:
Croston: 75 Green Businesses You Can Start to Make Money and Make a Difference Paperback • $19.95TR 978-1-599181-80-6 • 1-599181-80-0

PROMOTIONAL CAMPAIGN • Ads in Entrepreneur magazine • Print Publicity Campaign • Online Publicity and Promotions • Tie-In with Author’s Speaking Events

224

Fall 2008

Entrepreneur Press • Small Business/Internet • Paperback • 7 × 9 • 200 pp • Rights: World

A PA P E R B A C K O R I G I N A L

A PA P E R B A C K O R I G I N A L

DESIGN AND LAUNCH AN ONLINE WEB DESIGN BUSINESS IN A WEEK
Entrepreneur Press and Jason R. Rich

DESIGN AND LAUNCH AN ONLINE GIFT BUSINESS IN A WEEK
Entrepreneur Press and Cheryl Kimball

The expert advice in this guide allows web designers, and artists to turn their talent and skills into a full-fledged, online-based service business—in just seven days! Readers learn how to develope and market a service-selling website that will generate new clients, better service existing clients, and create new sources of revenue. Covering all startup essentials, marketing, promotions and virtual operations, this guide gives artists the basics they need to get paid for their passion. • Covers SEM and SEO marketing • Removes technical jargon and provides instruction that anyone can follow • Includes tips from industry experts as well as hundreds of available tools and resources
DECEMBER
ISBN-13: 978-1-599182-64-3 ISBN-10/MHID: 1-599182-64-5 $15.95TR ($17.95 CAN)

In just seven days, creative entrepreneurs learn the ins and outs of designing a fully functional online gift shop, from web design to order fulfillment and more. Offering expert insight and unique ideas this hands-on guide provides gift enthusiasts with a profitable platform to sell their goods and reach customers by the millions! • Online spending increased 76 percent from 2006 to 2007 • Unlike traditional gift shops, online shops can be immediately profitable with minimal startup investment • Provides several, unique business ideas within today’s hottest specialties—food, pets, hobbies, home goods, and holidays
NOVEMBER
ISBN-13: 978-1-599182-65-0 ISBN-10/MHID: 1-599182-65-3 $15.95TR ($17.95 CAN)

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Entrepreneur Press • Small Business/Internet • Paperback • 7 × 9 • 200 pp • Rights: World

A PA P E R B A C K O R I G I N A L

A PA P E R B A C K O R I G I N A L

DESIGN AND LAUNCH AN ONLINE TRAVEL BUSINESS IN A WEEK
Entrepreneur Press and Charlene Davis

DESIGN AND LAUNCH AN ONLINE NETWORKING BUSINESS IN A WEEK
Entrepreneur Press and Julien Sharp

A total turn-key solution, this hands-on guide provides easy-to-follow techniques and professional advice leading readers to choose their online travel specialty, build their service website, find qualified providers, and set up a payment system and more—in just days. Going beyond startup, our experts also cover automation techniques, marketing, and situational tips for when the unexpected happens. • The online travel industry increased to $80 billion in 2007 from $38 billion in 2006 • Most travel books are about how to own and operate a travel agency, this is the first book exclusively on how to set up an online travel business

Presenting the basics of becoming the next MySpace or Linked In, this online startup guide shows networking junkies how to build and run their own successful online networking site—in just seven days! Using the technology and industry tricks and tips provided, they will learn how to develop and find a host for their site, generate traffic and membership, and build advertising and other revenue streams. • The top seven networking sites saw a range of 72 to 774 percent increase in visitors from 2006 to 2007 • Unlike competitive titles, this guide offers clear-cut instructions and options for all technical levels and within a wide range of costs

JANUARY

2009

JANUARY

2009

ISBN-13: 978-1-599182-67-4 ISBN-10/MHID: 1-599182-67-X $15.95TR ($17.95 CAN)

ISBN-13: 978-1-599182-68-1 ISBN-10/MHID: 1-599182-68-8 $15.95TR ($17.95 CAN)

226

Fall 2008

Essential information for starting and running more than 50 of today’s hottest businesses
A PAPERB ACK ORIGINAL A PAPERB ACK ORIGINAL A PAPERB ACK ORIGINAL

START YOUR OWN KID-FOCUSED BUSINESS AND MORE
Party Planning, Gift and Bath Products, Educational Toys and Games, Plus-size Clothing, Cooking Classes

START YOUR OWN NET SERVICES BUSINESS

START YOUR OWN FASHION ACCESSORIES BUSINESS

OCTOBER
Entrepreneur Press Small Business/Entrepreneurship Paperback · 7 × 9 · 200-250 pp ISBN-13: 978-1-599182-58-2 ISBN-10/MHID: 1-599182-58-0 $17.95TR ($19.95 CAN) Rights: World

NOVEMBER
Entrepreneur Press Small Business/Entrepreneurship Paperback · 7 × 9 · 200-250 pp ISBN-13: 978-1-599182-60-5 ISBN-10/MHID: 1-599182-60-2 $17.95TR ($19.95 CAN) Rights: World

JANUARY
Entrepreneur Press

2009

Small Business/Entrepreneurship Paperback · 7 × 9 · 200-250 pp ISBN-13: 978-1-599182-70-4 ISBN-10/MHID: 1-599182-70-X $17.95TR ($19.95 CAN) Rights: World

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227

Bestsellers

START YOUR OWN RESTAURANT BUSINESS AND MORE
Paperback • $19.95TR 978-1-599180-20-5 • 1-599180-20-0

START YOUR OWN BUSINESS ON EBAY, SECOND EDITION
Paperback • $17.95TR 978-1-599180-86-1 • 1-599180-86-3

START YOUR OWN IMPORT/EXPORT BUSINESS, SECOND EDITION
Paperback • $17.95TR 978-1-599181-08-0 •1-599181-08-8

START YOUR OWN EVENT PLANNING BUSINESS, SECOND EDITION
Paperback • $17.95TR 978-1-599181-27-1 • 1-599181-27-4

START YOUR OWN E-BUSINESS
Paperback • $17.95TR 978-1-599181-92-9 • 1-599181-92-4

START YOUR OWN CLOTHING STORE AND MORE, SECOND EDITION
Paperback • $17.95TR 978-1-599181-25-7 • 1-599181-25-8

START YOUR OWN BAR AND CLUB, SECOND EDITION
Paperback • $17.95TR 978-1-599180-45-8 • 1-599180-45-6

START YOUR OWN LAWN CARE OR LANDSCAPING BUSINESS, SECOND EDITION
Paperback • $17.95TR 978-1-599180-89-2 • 1-599180-89-8

START YOUR OWN RETAIL BUSINESS AND MORE, SECOND EDITION
Paperback • $17.95TR 978-1-599180-87-8 • 1-599180-87-1

START YOUR OWN BLOGGING BUSINESS
Paperback • $17.95TR 978-1-599180-47-2 • 1-599180-47-2

228

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SECOND EDITION

GUERRILLA MARKETING IN 30 DAYS
Jay Conrad Levinson and Al Lautenslager
Same winning guerrilla plan with added techniques and tools for today’s marketplace
Updated with fresh examples, the latest techniques and trends, new success stories and new, practical marketing habits for today’s aspiring “guerrillas,” this new edition provides readers with the latest version of the winning 30-day plan that has already helped thousands achieve marketing success. The action-packed plan provides readers with tactical exercises and specific daily steps, helping them zero in on their marketing goals in just 30 chapters and 30 days! • New success stories of real businesses using guerrilla marketing • Updated online guerrilla marketing techniques, includes: blogs, online networking, growing a targeted e-mail list • Updated implementation techniques
JANUARY
Entrepreneur Press Marketing/Small Business/Entrepreneurship Paperback • 7 × 9 • 304 pp ISBN-13: 978-1-599182-66-7 ISBN-10/MHID: 1-599182-66-1 $21.95TR ($23.95 CAN) Previous ISBNs (2005) 978-1-932531-29-9 • 1-932531-29-7 Rights: World

2009

• Added information on ways to increase the response to marketing
Jay Conrad Levinson (Orlando, FL) is the father of guerrilla marketing, the bestselling marketing series in history, selling more than 14 million copies worldwide. He is the chairman of Guerrilla Marketing International. Alfred J. Lautenslager (Naperville, IL) is an award-winning marketing/PR consultant, direct mail promotion specialist, author, speaker, and entrepreneur. He is the principal of Market For Profits and the president and owner of The Ink Well.

PROMOTIONAL CAMPAIGN
• Ads in Entrepreneur magazine • Online Publicity and Promotions • Tie-In with Author’s Speaking Events • Co-promotion with Guerrilla Marketing University and Guerrilla Coaching Association

Related Title:
Entrepreneur Press: The Startup Guide to Guerrilla Marketing Paperpack • $21.95 978-1-599181-53-0 • 1-599181-53-3

McGraw-Hill Fall 2008

INDEX

230

Fall 2008

A u t h o r I n d ex

A
Abramson, Oracle Database 11g: A Beginner’s Guide Aggelou, Wireless Mesh Networking Alam, Cosmetic Dermatology for Skin of Color American Cancer Society, ACS Complete Guide to Lymphedema, 2/e American Cancer Society, Kicking Butts, 2/e American Cancer Society, Quick Facts™ Colon Cancer, 2/e American Diabetes Association, American Diabetes Association’s Complete Guide to Diabetes, 4/e American Diabetes Association, Diabetes & Heart Healthy Meals for Two Ayres, Schaum’s Outline of Calculus, 5/e Azad, Windows Server 2008 Active Directory Administration 161 209 104 212 202 205 204 148 181 200

Boccuzzi, Signal Processing in Wireless Communications Bodine, Perfect Phrases for Business School Acceptance Bodine, Perfect Phrases for Law School Acceptance Bodine, Perfect Phrases for Medical School Acceptance Bonnet, 46 Science Fair Projects for the Evil Genius Booher, Booher’s Rules of Business Grammar Bradley, When Things Get Crazy with Your Teen Bradlow, Marketing for Financial Advisors Brown, MCTS Configuring Windows® Server 2008 Application Infrastructure Study Guide (Exam 70-643) Bryla, OCP Oracle Database 11g: Administration II Exam Guide (Exam IZ0-053) 151 94–95 26 152 80–81 63 171 37 110 110 110 183

B
Bacal, Perfect Phrases For Small Business Owners 22 Baguley, Teach Yourself Project Management, new/e Baumann, Cosmetic Dermatology: Principles and Practice, 2/e Beemer, Customer Rules, The Behravesh, Spin-Free Economics Bennett, Greening Your Home Berry, 3 Weeks to Startup Bershadski, Michael Thomas Method™ Speak Russian Advanced Betrus, Complete Book of Perfect Phrases for Job Seekers, The Bhargava, RFID in the Supply Chain Biddle Barrows, Uncensored Sales Strategies Bittman, Trade Options Like a Professional Blatner, Flexitarian Diet, The Bloch, Steam Turbines, 2/e 21 185 220–221 62 68–69 190 115 200 18 41 175 219 85

Burgess, Pirates’ Pact, The Buytendijk, Performance Leadership

C
Camenson, Careers for History Buffs & Others Who Learn from the Past, 3/e Camenson, Careers in Architecture, 3/e Camenson, Opportunities in Forensic Science Careers, rev/e Camenson, Opportunities in Psychology Careers, rev/e Carney, Pediatric Practice: Neurology Carpenter, CompTIA Convergence+ Certification
®

54 55

58

58 198

Study Guide Carroll, Red Rubber Ball at Work, The Casarez, Reshaping Your Business with Web 2.0 Castle, Teach Yourself Tagalog Complete Course Chalmers, 16 Myths of a Diabetic Diet, 2/e Chapin, iSpeak Chinese Phrasebook

156 32–33 167 133 212 117

McGraw-Hill

231

A u t h o r I n d ex
Chapin, iSpeak Chinese Phrasebook, Summer 2008/e Chapin, iSpeak English Phrasebook Chapin, iSpeak French Beginner’s Course Chapin, iSpeak French Phrasebook Chapin, iSpeak German Phrasebook Chapin, iSpeak Greek Phrasebook Chapin, iSpeak Italian Beginner’s Course Chapin, iSpeak Italian Phrasebook Chapin, iSpeak Japanese Phrasebook Chapin, iSpeak Korean Phrasebook Chapin, iSpeak Portuguese Phrasebook Chapin, iSpeak Russian Phrasebook Chapin, iSpeak Spanish Beginner’s Course Chapin, iSpeak Spanish Phrasebook Chomycz, Planning Fiber Optic Networks Christensen, Innovator’s Prescription, The Churchman, Art of Boat Names, The Clegg, Holly Clegg’s Trim and Terrific Diabetic Cooking Colan, Engaging The Hearts and Minds of All Your Employees Collins, Correct Your English Errors Companiotte, Golf Rules & Etiquette Simplified, rev/e Coogle, Teach Yourself German Complete Course, 4/e Cooney, Green Your Small Business Covens, Laparoscopic Surgery for Gynecologic Oncology Cox, Teach Yourself Croatian Conversation Cremins, Bobby Cremins’ Ultimate Offense Cross, Pediatric Epilepsy Culp, MCITP: Windows® Server 2008 Enterprise Administrator All-in-One Exam Guide (Exams 70-640, 70-642, 70-643, 70- 647, 70-620 and 70-624) 155 199 136 91 200 133 20 90 14 120 212 Dunphy, Baffled Parent’s Guide to Great Basketball Plays, The 97 117 117 117 117 117 116 117 117 117 116 117 116 117 117 183 6–7 Drayer, Beauty Diet, The 102 Dulan, McGraw-Hill’s GRE, 2009/e 107 76–77

D
Dallas, Green Business Basics Danesi, Practice Makes Perfect: Complete Italian Grammar Davis, Inside China Investment Corp De la Pena McCook, Opportunities in Library and Information Science Careers, rev/e de Roussy de Sales, Easy French Reader Dewberry Companies, Land Development Handbook Dieter, Peripheral Arterial Disease DiMarzio, Android: A Programmer’s Guide Dimic, Mixed Martial Arts Unleashed Doherty, LANGE Procedures: Surgery Dore, Cold Regions Pavement Engineering Drapcho, Biofuels Engineering Processing Technology 175 175 199 141 92 200 187 58 119 124 9 19

E
Eberts, Careers for Bookworms & Other Literary Types, 4/e Eberts, Careers for Hard Hats & Other Construction Types, 2/e Eckenfelder, Industrial Water Quality, 4/e Editors of Chase’s, Chase’s Calendar of Events 2009 Editors of McGraw-Hill, Big Book of Jobs, 2009-2010/e Editors of McGraw-Hill, McGraw-Hill’s Nursing School Entrance Exams Editors of McGraw-Hill, Resumes for Health & Medical Careers, 4/e Editors of McGraw-Hill, Resumes for the 50+ Job Hunter, 3/e 57 57 109 59 74 54 189 54

232

Fall 2008

A u t h o r I n d ex
Ellis, Just Enough Chinese Entrepreneur Press, ClickStarts series 123 224–225 Friedman, Sustainable Residential Development Friga, McKinsey Engagement, The Froehlich, Bull for All Seasons, A 224 Frost, Teach Yourself Photography, rev/e 175 49 29 88

Entrepreneur Press, Design and Launch an Online Gift Business in a Week Entrepreneur Press, Design and Launch an Online Networking Business in a Week Entrepreneur Press, Design and Launch an Online Travel Business in a Week Entrepreneur Press, Design and Launch an Online Web Design Business in a Week Entrepreneur Press, 55 Surefire Food-Related Businesses You Can Start for Under $5,000 216 224 225 225

G
Gallinelli, What Every Real Estate Investor Needs to Know About Cash Flow . . . And 36 Other Key Financial Measures, rev and exp/e Garcia, Secrets of the White House Fellows Gardinier, VMware Infrastructure 3.X: The Official Guide Garner, Careers in Engineering, 3/e Garnero, Your First Year with Diabetes Gawthorpe, Teach Yourself Writing for Magazines 158 55 208 86 30 24–25

Entrepreneur Press, 55 Surefire Homebased Businesses You Can Start for Under $5,000 Entrepreneur Press, 55 Surefire Internet Businesses You Can Start for Under $3,000 Entrepreneur Press, Start Your Own Fashion Accessories Business Entrepreneur Press, Start Your Own Kids-Focused Business and More Entrepreneur Press, Start Your Own Net Service Business Entrepreneur Press, Surefire series Epls, Say It Right in Chinese Erricker, Teach Yourself Buddhism, new/e Estrada, iSpeak Medical Spanish Phrasebook Estrin, Innovate to Great 226 216–217 123 87 128 10–11 226 226 217 217

Gevorkian, Sustainable Energy Systems Engineering Gibilisco, Alternative Energy Demystified Gibilisco, Calculus Know-It-All 175 175 172

Giles, MCITP Windows® Server 2008 Administrator All-in-One Exam Guide (Exams 70-640, 70-642, 70-646) 154

Gomella, Clinician’s Pocket Drug Reference 2009 195 Gonzales, CURRENT Practice Guidelines in Primary Care 2009 Goodman, Michel Thomas Method™ Speak Mandarin Chinese Advanced Gotteri, Teach Yourself Polish Complete Course 115 133 200

F
Facella, Everything I Know About Business I Learned at McDonald’s Fant, Perfect Phrases in American Sign Language for Beginners Farrell, Aided Navigation Favaro, Smart Parenting During and After Divorce Feinsteinn, Pediatric Practice: Cardiology Fitz, Fundamentals of Communications Systems 79 198 183 126 183 34–35

Graham, Security Analysis, masters of value investing/e 60–61

Graham, Teach Yourself French Complete Course, 4/e Grant, Cosmetic Surgery Greenberg, CRM at the Speed of Light, 4/e Greenberger, CURRENT Diagnosis & Treatment in Gastroenterology, Hepatology, and Endoscopy Greensource, Emerald Architecture 198 175 133 200 168

McGraw-Hill

233

A u t h o r I n d ex
Gregoriou, Handbook of Credit Portfolio Management, The Grosz, Teach Yourself Your Evening Class: French Gunelius, Kick-Ass Business Copywriting in 10 Easy Steps 218 62 135

I
Ivens, QuickBooks® 2009: The Official Guide 163

J
Jacobs, Excel® 2007 Charts Made Easy Jacot, J. D. Edwards EnterpriseOne: The Complete 164

H
Hademenos, McGraw-Hill’s PCAT Hanson, Procedures in Critical Care Harkins, In Search of Leadership Harman, Wire Bonding in Microelectronics, 2/e Harper, Fuel Cell Projects for the Evil Genius 111 198 23 182 175

Reference Jang, Ubuntu Server Administration

150 160 175 114

Jayamaha, Energy-Efficient Building Systems Jubb, French Grammar in Context, 3/e

K
Kaiser, McGraw-Hill Manual of Colorectal Surgery Kane, Essentials of Clinical Geriatrics, 6/e Kane, Working on Yourself Doesn’t Work Kase, Confident Leader, The Kattan-Ibarra, Teach Yourself Spanish Complete 199 199 70 13

Harper, Solar Energy Projects for the Evil Genius 175 Harrap, Harrap’s Chinese Phrasebook Hart-Davis, PC Quicksteps, 2/e Harts, Microsoft® SQL Server™ 2008 Analytics and Data Visualization Haselbach, Engineering Guide to LEED-New Construction, The Hay, CURRENT Pediatric Diagnosis & Treatment, 19/e Heller, Nuclear Cardiology: Technical Applications Herman, Wargaming for Leaders Herzog, LANGE Q&A: Ultrasonography Examination, 4/e Higgins, Ultimate Diabetes Meal Planner Hilgeman, McGraw-Hill’s U.S. Citizenship Test with DVD Hirsch, Regional Approach to Aesthetic Rejuvenation Hoffman, Teach Yourself Judaism, new/e Horn, Microsoft® Silverlight™ 2.0: A Beginner’s Guide Hoste, Mathematica Demystified Hotsinpiller, PeopleSoft Developer’s Guide for PeopleTools & PeopleCode Hughes, 1,500 Calorie-A-Day Cookbook, The 150 82 138 174 198 87 112 198 211 199 45 198 175 146 123 166

Course, 3/e Kattán-Ibarra, Spanish Grammar in Context, 2/e Keller, Green Your Home Keller, Shift Keogh, Dosage Calculations Demystified Khan, Bridge and Highway Structure Rehabilitation and Repair Kim, Modeling of Asphalt Concrete Kollen-Rice, Buying Real Estate Foreclosures, 3/e Krantz, Discrete Mathematics Demystified Kubba, Blueprint Reading

133 114 8 5 194

188 186 15 174 179

L
Lachance, Practice Makes Perfect: Basic English Lairson, Oracle Siebel CRM On Demand Reporting Lambeck, Urban Construction Project Management Lambert, Great Jobs for Business Majors, 3/e Lambert, Great Jobs for Sociology Majors, 3/e 179 56 56 149 125

234

Fall 2008

A u t h o r I n d ex
Langer, Quicken® 2009: The Official Guide Larson, Delivering Business Intelligence with Microsoft® SQL Server™ 2008 Lawton, Teach Yourself Basic Mac Skills Le, First Aid Cases for the USMLE Step I Le, First Aid for the USMLE Step I 2009 Le, First Aid for the Wards, 4/e Le, First Aid Q&A for the USMLE Step I Lefèvre, Sampson Rock of Wall Street Leitman, Build Your Own Electric Vehicle, 2/e Levin, Uncomplicated Guide to Diabetes Complications, The, 3/e Levinson, Guerilla Marketing in 30 Days, 2/e Lewis, Biostatistics Demystified Liao, Streetwise Mandarin Chinese, CD-Edition Lipschutz, Schaum’s Outline of Linear Algebra, 4/e Live ABC, Practice Makes Perfect Interactive: Beginning Chinese Loney, Oracle Database 11g: The Complete Reference Lowry, Spanish in Plain English Lynch, No Need to Knock 147 121 40 122 Montoya, Brand Called You, The Morgentaler, Testosterone for Life Moskow, Sustainable Facilities Myers, MCTS Configuring Windows Server
®

162

Matthews, Microsoft® Office 2007 Quicksteps Matthews, Pilgrimage to Warren Buffet’s

166

145 86 193 193 192 193 44 175

Omaha Matthews, Quicksteps Guide to Skills for New Managers, The Max, Complete Book of Perfect Phrases for Managers, The Mayer, Schaum’s Outline of Trigonometry, 4/e Mayo, LINQ Programming

16–17

51

21 105 143

McMorland Hunter, Teach Yourself Basic Gardening Skills 86

210 228

McPhee, Current Medical Diagnosis & Treatment 2009 Melaver, Green Building Bottom Line, The 196 178

194 Miller, Careers for Nightowls & Other Insomniacs, 123 3/e Mills, Big Book of Diabetic Desserts, The 104 Mintzer, 101 Ways to Turn Your Business Green 223 31 72 175 54 212

2008 Network Infrastructure Study Guide (Exam 70-642) 153

M
Ma, Read and Speak Chinese 123 MacMillan, Oracle Enterprise Content Management Strategies & Best Practices Madsen, ASP.NET 3.5 Programming Makower, Strategies for the Green Economy Manson, Hot Flashes, Hormones and Your Health Martin, Teach Yourself Your Evening Class: Spanish Martinez, Investing in Apartment Buildings Matthews, Build an eBay® Business Quicksteps, 2/e 167 134 43 71 149 144 28

N
Nag, Biofuels Refining and Performance Najafi, Trenchless Technology Piping Nanni-Tate, Easy Italian Step-by-Step Nelson, How We Lead Matters Newman, Enterprise 2.0 Implementation Nichols, Moving the Earth, 6/e Nisset, Dangerous French for Bad Boys and Girls Nisset, Dangerous Spanish for Bad Boys and Girls 131 131 175 188 129 12 159 176

McGraw-Hill

235

A u t h o r I n d ex

O
Oppel, SQL: A Beginner’s Guide Ó Sé, Teach Yourself Irish Complete Course 139 133

Robinson, International Marine Book of Sailing, The Rochester, Easy French Step-by-Step Rosen, First Tip-Off, The Rosenthal, Thyroid Sourcebook, The, 5/e 78 198 46 93 198 165 Ross, Chinese Demystified Roszler, Sex and Diabetes 98–99 129 96 84 127 212

P
Paige, Cents of Style Patel, Pediatric Practice: Sports Medicine Pearson, Stop Self-Sabotage Pecknold, Hard Core Hockey Pereles, Cardiac Imaging Cases Perry, Excel® 2007 Macros Made Easy Petersen, Ubuntu™ Linux: The Complete Reference Petillo, Mutual Funds for the Utterly Confused Petruzzellis, Telephone Projects for the Evil Genius Phillips, Locksmith and Security Professionals’ Exam Study Guide Pillai, Space-Based Radar Plenderleith, Microsoft Visual Studio 2008
® ®

S
Safier, Schaum’s Outline of Precalculus, 3/e Saggese, Easy Italian Reader Salmon, Opportunities in Visual Arts Careers, 105 119

159 50

rev/e Samper, GPS and Galileo Samuelle, Mike Meyers’ CompTIA® Security+™

58 182

170

Certification Passport, 2/e Sanders, ASP.NET 3.5: A Beginner’s Guide

157 140 101 139 47 123

180 183

Schade, Building Strip-Planked Boats Schildt, C# 3.0: A Beginner’s Guide
®

Schnepper, How to Pay Zero Taxes, 2009, 26/e 144 212 67 4 52 Scurfield, Beginner’s Chinese Script Scurfield, Teach Yourself Chinese Complete Course Selk, 10-Minute Toughness Shah, Pediatric Practice: Infectious Diseases Shariff, 50 Green Projects for the Evil Genius 58 Sharma, Bioinformatics Sherman, Outboard Engines, 2/e 168 214 104 36 36 125 136

Programming Ponichtera, Quick & Healthy, 3/e Potter, Worrywart’s Companion, The Prahalad, New Age of Innovation, The Price, Lean Six Sigma for Federal Services Price, Opportunities in Animal and Pet Care Careers, rev/e

133 100 198 170 186 102

R
Ramos, Search Engine Marketing Rich, Mac Migration Rich, Schaum’s Outline of Geometry, 4/e Richardson, Sales Coaching, 2/e Richardson, Stop Telling, Start Selling, 3/e Richmond, Practice Makes Perfect: Basic Spanish Robertson, Teach Yourself Gaelic Conversation

Shina, Green Electronics Design & Manufacturing 175 Shropshire, Negotiate Like the Pros Shteyn, How to Invent Silver, Global Warming and Climate Change Demystified Silver, What Helped Get Me Through Sittig-Rolf, Power Referrals Skolnik, Radar Handbook, 3/e 175 203 27 183 42 171

236

Fall 2008

A u t h o r I n d ex
Skrob, Official Get Rich Guide to Information Marketing on the Internet, The Slack, Powerpoint® 2007 Graphics & Animation Made Easy Slone, High-Power Audio Amplifier Construction Manual, 2/e Soyinka, Linux Administration: A Beginner’s Guide, 5/e Spall, Investing in Gold Speight, Synthetic Fuels Handbook Spiegel, Schaum’s Outline of Mathematical Handbook of Formulas and Tables, 3/e Spiegel, Schaum’s Outline of Probability and Statistics, 3/e Springer, Master Teacher, The Stanford, Teach Yourself Catholicism Starbuck, Run Your Diesel Vehicle on Biofuels Stead, First Aid for the Obstetrics & Gynecology Clerkship Stead, First Aid for the Pediatrics Clerkship Stead, First Aid for the Surgery Clerkship, 2/e Stearns, Opportunities in Interior Design & Decorating Careers, rev/e Stein, Heal Pelvic Pain Steinbacher, First Aid Q&A for the NBDE Part I Steinberg, McGraw-Hill’s Conquering the TOEFL Listening Section for Your iPod Stephens, Schaum’s Outline of Statistics in Psychology Suhanovs, MCTS Configuring Windows® Server 2008 Active Directory Study Guide (Exam 70-640) Sullivan, Practical Array Processing Swan, Polish Verbs & Essentials of Grammar Sweeney, Teach Yourself Writing Poetry, new/e 153 181 118 86 105 106 58 66 198 193 193 199 105 108 87 173 105 160 Thompson, Teach Yourself Political Philosophy 53 Tortoriello, Quantitative Strategies for Achieving 175 Alpha Tsure, Teach Yourself Getting Started on Second Life Tsure, Teach Yourself Making Money on Second Life Tuller, Doing Business Beyond America’s Borders Turner, Handbook of Project-Based Management, The, 3/e 184 222 88 88 63 88 173 165 215 Tardy, Easy Spanish Reader Taub, Plastic Surgery: Clinical Problem Solving Taylor, Dermatology for Skin of Color Tehranzadeh, Musculoskeletal Imaging Thomas, Schaum’s Outline of Math for Liberal Arts Majors Thompson, Glycemic-Load Diet Cookbook, The 105 75 119 199 200 198

V
Vaswani, PHP 6: A Beginner’s Guide Vaughns, Nursing Fundamentals Demystified Vellaccio, Teach Yourself Portuguese Complete Course, new/e Vellacio, Teach Yourself Italian Complete Course Velte, Green It Vernon, Teach Yourself Humanism Vickers, Teach Yourself NLP, rev/e Volakis, Antenna Engineering Handbook, 4e 132 133 161 87 85 183 140 195

W
Wang, Mechanics of Asphalt Warrell, Find Your Courage Warshaw, Guide to Healthy Restaurant Eating, 3/e Watson, OCA Oracle Database 11g: SQL Fundamentals I Exam Guide (Exam IZ0-051) 151 38–39 212 187 48

T
Tapscott, Grown Up Digital

McGraw-Hill

237

A u t h o r I n d ex
West, Breastfeeding Mother’s Guide to Making More Milk, The White, CompTIA® Security+™ All-in-One Exam Guide, 2/e White, Teach Yourself Saving Energy in the Home Wightwick, Michael Thomas Method™ Speak Arabic Advanced Wightwick, Your First 100 Words in Chinese Wing, Get Your Captain’s License, 4/e Wirsing, Ultimate Spanish Phrase Finder, The Woodson, Be a Successful Green Builder 115 123 93 130 177 157 85 83

Woodson, Be a Successful Green Land Developer 177 Woodson, Plumber’s Troubleshooting Guide, The, 2/e Wootton, Teach Yourself Training Your Brain for the Over 50s 85 180

X
Xie, Schaum’s Outline of Chinese Vocabulary 123

Y
Yang, Design for Six Sigma, 2/e Yeon, Teach Yourself Korean Complete Course Yoegel, Perfect Phrases For Landlords and Property Managers Yudelson, Green Building 22 175 185 133

Z
Zee, Brain and Spine Patterns 199

238

Fall 2008

T i t l e I n d ex

A
ACS Complete Guide to Lymphedema, 2/e, American Cancer Society Aided Navigation, Farrell Alternative Energy Demystified, Gibilisco American Diabetes Association’s Complete Guide to Diabetes, 4/e, American Diabetes Association 212 Android: A Programmer’s Guide, DiMarzio Antenna Engineering Handbook, 4e, Volakis Art of Boat Names, The, Churchman ASP.NET 3.5: A Beginner’s Guide, Sanders ASP.NET 3.5 Programming, Madsen 141 183 102 140 144 205 183 175

Build an eBay® Business Quicksteps, 2/e, Matthews 167 Building Strip-Planked Boats, Schade Build Your Own Electric Vehicle, 2/e, Leitman Bull for All Seasons, A, Froehlich Buying Real Estate Foreclosures, 3/e, Kollen-Rice 101 175 29 15

C
C#® 3.0: A Beginner’s Guide, Schildt Calculus Know-It-All, Gibilisco Cardiac Imaging Cases, Pereles Careers for Bookworms & Other Literary Types, 4/e, Eberts Careers for Hard Hats & Other Construction 54 139 172 198

B
Baffled Parent’s Guide to Great Basketball Plays, The, Dunphy Be a Successful Green Builder, Woodson 97 177

Types, 2/e, Eberts Careers for History Buffs & Others Who Learn from the Past, 3/e, Camenson Careers for Nightowls & Other Insomniacs, 3/e, Miller Careers in Architecture, 3/e, Camenson Careers in Engineering, 3/e, Garner Chase’s Calendar of Events 2009, Editors of Chase’s 59 Chinese Demystified, Ross ClickStarts series, Entrepreneur Press 175 175 186 194 179 91 37 199 CompTIA® Security+™ All-in-One Exam Guide, 31 2/e, White Confident Leader, The, Kase 83 Correct Your English Errors, Collins

54

54

Be a Successful Green Land Developer, Woodson 177 Beauty Diet, The, Drayer Beginner’s Chinese Script, Scurfield Big Book of Diabetic Desserts, The, Mills Big Book of Jobs, 2009-2010/e, Editors of McGraw-Hill Biofuels Engineering Processing Technology, Drapcho Biofuels Refining and Performance, Nag Bioinformatics, Sharma Biostatistics Demystified, Lewis Blueprint Reading, Kubba Bobby Cremins’ Ultimate Offense, Cremins Booher’s Rules of Business Grammar, Booher Brain and Spine Patterns, Zee Brand Called You, The, Montoya Breastfeeding Mother’s Guide to Making More Milk, The, West Bridge and Highway Structure Rehabilitation and Repair, Khan 188 76–77 123 212

54 55 55

74 127 224–225

Clinician’s Pocket Drug Reference 2009, Gomella 195 Cold Regions Pavement Engineering, Dore 187

Complete Book of Perfect Phrases for Job Seekers, The, Betrus Complete Book of Perfect Phrases for Managers, The, Max CompTIA® Convergence+ Certification Study Guide, Carpenter 156 21 21

157 13 120

McGraw-Hill

239

T i t l e I n d ex
Cosmetic Dermatology: Principles and Practice, 2/e, Baumann Cosmetic Dermatology for Skin of Color, Alam Cosmetic Surgery, Grant CRM at the Speed of Light, 4/e, Greenberg CURRENT Diagnosis & Treatment in Gastroenterology, Hepatology, and Endoscopy, Greenberger Current Medical Diagnosis & Treatment 2009, McPhee CURRENT Pediatric Diagnosis & Treatment, 19/e, Hay CURRENT Practice Guidelines in Primary Care 2009, Gonzales Customer Rules, The, Beemer 200 18 Enterprise 2.0 Implementation, Newman Essentials of Clinical Geriatrics, 6/e, Kane Everything I Know About Business I Learned at 159 199 198 Engineering Guide to LEED-New Construction, The, Haselbach 175 196 Engaging The Hearts and Minds of All Your Employees, Colan 14 198 Energy-Efficient Building Systems, Jayamaha 175 200 200 200 168

E
Easy French Reader, de Roussy de Sales Easy French Step-by-Step, Rochester Easy Italian Reader, Saggese Easy Italian Step-by-Step, Nanni-Tate Easy Spanish Reader, Tardy Emerald Architecture, Greensource 119 129 119 129 119 175

D
Dangerous French for Bad Boys and Girls, Nisset Dangerous Spanish for Bad Boys and Girls, Nisset Delivering Business Intelligence with Microsoft ® SQL Server™ 2008, Larson Dermatology for Skin of Color, Taylor 145 200 131 131

McDonald’s, Facella Excel 2007 Charts Made Easy, Jacobs
®

34–35 164 165

Excel® 2007 Macros Made Easy, Perry

F
1,500 Calorie-A-Day Cookbook, The, Hughes 55 Surefire Food-Related Businesses You Can Start for Under $5,000, Entrepreneur Press 55 Surefire Homebased Businesses You Can Start for Under $5,000, Entrepreneur Press 55 Surefire Internet Businesses You Can Start 217 216 82

Design and Launch an Online Gift Business in a Week, Entrepreneur Press Design and Launch an Online Networking Business in a Week, Entrepreneur Press Design and Launch an Online Travel Business in a Week, Entrepreneur Press Design and Launch an Online Web Design Business in a Week, Entrepreneur Press Design for Six Sigma, 2/e, Yang Diabetes & Heart Healthy Meals for Two, American Diabetes Association Discrete Mathematics Demystified, Krantz 209 174 224 185 225 225 224

for Under $3,000, Entrepreneur Press 50 Green Projects for the Evil Genius, Shariff Find Your Courage, Warrell First Aid Cases for the USMLE Step I, Le First Aid for the Obstetrics & Gynecology Clerkship, Stead First Aid for the Pediatrics Clerkship, Stead First Aid for the Surgery Clerkship, 2/e, Stead First Aid for the USMLE Step I 2009, Le First Aid for the Wards, 4/e, Le First Aid Q&A for the NBDE Part I, Steinbacher

217 170 48 193

193 193 199 192 193 198

Doing Business Beyond America’s Borders, Tuller 222 Dosage Calculations Demystified, Keogh 194

240

Fall 2008

T i t l e I n d ex
First Aid Q&A for the USMLE Step I, Le First Tip-Off, The, Rosen Flexitarian Diet, The, Blatner 46 Science Fair Projects for the Evil Genius, Bonnet French Grammar in Context, 3/e, Jubb Fuel Cell Projects for the Evil Genius, Harper Fundamentals of Communications Systems, Fitz 171 114 175 183 193 96 68–69 Hard Core Hockey, Pecknold Harrap’s Chinese Phrasebook, Harrap Heal Pelvic Pain, Stein High-Power Audio Amplifier Construction Manual, 2/e, Slone Holly Clegg’s Trim and Terrific Diabetic Cooking, Clegg Hot Flashes, Hormones and Your Health, Manson How to Invent, Shteyn How to Pay Zero Taxes, 2009, 26/e, Schnepper 93 How We Lead Matters, Nelson 212 71 171 47 12 173 93 123 66

G
Get Your Captain’s License, 4/e, Wing Global Warming and Climate Change Demystified, Silver Glycemic-Load Diet Cookbook, The, Thompson Golf Rules & Etiquette Simplified, rev/e, Companiotte GPS and Galileo, Samper Great Jobs for Business Majors, 3/e, Lambert Great Jobs for Sociology Majors, 3/e, Lambert Green Building, Yudelson Green Building Bottom Line, The, Melaver Green Business Basics, Dallas Green Electronics Design & Manufacturing, Shina Greening Your Home, Bennett Green It, Velte Green Your Home, Keller Green Your Small Business, Cooney Grown Up Digital, Tapscott Guerilla Marketing in 30 Days, 2/e, Levinson Guide to Healthy Restaurant Eating, 3/e, Warshaw 212 175 175 161 8 20 38–39 228 90 182 56 56 175 178 19 175 75

I
. . . in Context series Industrial Water Quality, 4/e, Eckenfelder Innovate to Great, Estrin Innovator’s Prescription, The, Christensen In Search of Leadership, Harkins Inside China Investment Corp, Davis International Marine Book of Sailing, The, Robinson Investing in Apartment Buildings, Martinez Investing in Gold, Spall iSpeak Chinese Phrasebook, Chapin iSpeak Chinese Phrasebook, Summer 2008/e, Chapin iSpeak English Phrasebook, Chapin iSpeak French Beginner’s Course, Chapin iSpeak French Phrasebook, Chapin iSpeak German Phrasebook, Chapin iSpeak Greek Phrasebook, Chapin iSpeak Italian Beginner’s Course, Chapin iSpeak Italian Phrasebook, Chapin iSpeak Japanese Phrasebook, Chapin 117 117 117 117 117 116 117 117 117 116 128 98–99 43 53 117 114 189 10–11 6–7 23 9

H
Handbook of Credit Portfolio Management, The, Gregoriou Handbook of Project-Based Management, The, 3/e, Turner 184 62

iSpeak Korean Phrasebook, Chapin iSpeak Medical Spanish Phrasebook, Estrada

McGraw-Hill

241

T i t l e I n d ex
iSpeak Portuguese Phrasebook, Chapin iSpeak Russian Phrasebook, Chapin iSpeak Spanish Beginner’s Course, Chapin iSpeak Spanish Phrasebook, Chapin 117 116 117 117 McGraw-Hill’s GRE, 2009/e, Dulan McGraw-Hill’s Nursing School Entrance Exams, Editors of McGraw-Hill McGraw-Hill’s PCAT, Hademenos McGraw-Hill’s U.S. Citizenship Test with DVD, Hilgeman MCITP: Windows® Server 2008 Enterprise 150 123 Administrator All-in-One Exam Guide (Exams 70-640, 70-642, 70-643, 70- 647, 70-620 and 70-624), Culp MCITP Windows® Server 2008 Administrator 218 204 All-in-One Exam Guide (Exams 70-640, 70-642, 70-646), Giles McKinsey Engagement, The, Friga MCTS Configuring Windows Server 2008
®

107

109 111

J
J. D. Edwards EnterpriseOne: The Complete Reference, Jacot Just Enough Chinese, Ellis

112

K
Kick-Ass Business Copywriting in 10 Easy Steps, Gunelius Kicking Butts, 2/e, American Cancer Society

155

154 49

L
Land Development Handbook, Dewberry Companies LANGE Procedures: Surgery, Doherty LANGE Q&A: Ultrasonography Examination, 4/e, Herzog Laparoscopic Surgery for Gynecologic Oncology, Covens Lean Six Sigma for Federal Services, Price LINQ Programming, Mayo Linux Administration: A Beginner’s Guide, 5/e, Soyinka Locksmith and Security Professionals’ Exam Study Guide, Phillips 180 160 199 52 143 198 175 200

Active Directory Study Guide (Exam 70-640), Suhanovs MCTS Configuring Windows Server 2008
®

153

Application Infrastructure Study Guide (Exam 70-643), Brown MCTS Configuring Windows Server 2008
®

152

Network Infrastructure Study Guide (Exam 70-642), Myers Mechanics of Asphalt, Wang Michael Thomas Method™ Speak Arabic Advanced, Wightwick Michael Thomas Method™ Speak Mandarin Chinese Advanced, Goodman Michael Thomas Method Speak Russian

153 187

115

115

M
Mac Migration, Rich Marketing for Financial Advisors, Bradlow Master Teacher, The, Springer Mathematica Demystified, Hoste McGraw-Hill Manual of Colorectal Surgery, Kaiser McGraw-Hill’s Conquering the TOEFL Listening Section for Your iPod, Steinberg 106 199 214 63 108 174

Advanced, Bershadski Microsoft Office 2007 Quicksteps, Matthews
®

115 166

Microsoft Silverlight 2.0: A Beginner’s Guide,
® ™

Horn Microsoft SQL Server 2008 Analytics and Data
® ™

138

Visualization, Harts Microsoft® Visual Studio® 2008 Programming, Plenderleith Mike Meyers’ CompTIA Security+ Certification
® ™

146

144

Passport, 2/e, Samuelle

157

242

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T i t l e I n d ex
Mixed Martial Arts Unleashed, Dimic Modeling of Asphalt Concrete, Kim Moving the Earth, 6/e, Nichols Musculoskeletal Imaging, Tehranzadeh Mutual Funds for the Utterly Confused, Petillo 92 186 176 198 50 Oracle Enterprise Content Management Strategies & Best Practices, MacMillan Oracle Siebel CRM On Demand Reporting, Lairson Outboard Engines, 2/e, Sherman 149 102 149

N
Negotiate Like the Pros, Shropshire New Age of Innovation, The, Prahalad No Need to Knock, Lynch 42 4 40

P
PC Quicksteps, 2/e, Hart-Davis Pediatric Epilepsy, Cross Pediatric Practice: Cardiology, Feinsteinn Pediatric Practice: Infectious Diseases, Shah Pediatric Practice: Neurology, Carney Pediatric Practice: Sports Medicine, Patel 166 200 198 198 198 198

Nuclear Cardiology: Technical Applications, Heller 199 Nursing Fundamentals Demystified, Vaughns 195

O
OCA Oracle Database 11g: SQL Fundamentals I Exam Guide (Exam IZ0-051), Watson 151

PeopleSoft Developer’s Guide for PeopleTools & PeopleCode, Hotsinpiller Perfect Phrases for Business School Acceptance, Bodine Perfect Phrases For Landlords and Property Managers, Yoegel 215 223 Perfect Phrases for Law School Acceptance, Bodine Perfect Phrases for Medical School Acceptance, 58 Bodine 110 110 22 110 150

OCP Oracle Database 11g: Administration II Exam Guide (Exam IZ0-053), Bryla Official Get Rich Guide to Information Marketing on the Internet, The, Skrob 101 Ways to Turn Your Business Green, Mintzer Opportunities in Animal and Pet Care Careers, rev/e, Price Opportunities in Forensic Science Careers, rev/e, Camenson Opportunities in Interior Design & Decorating Careers, rev/e, Stearns Opportunities in Library and Information Science Careers, rev/e, De la Pena McCook Opportunities in Psychology Careers, rev/e, Camenson Opportunities in Visual Arts Careers, rev/e, Salmon Oracle Database 11g: A Beginner’s Guide, Abramson Oracle Database 11g: The Complete Reference, Loney 147 148 58 58 58 58 58 151

Perfect Phrases For Small Business Owners, Bacal 22 Perfect Phrases in American Sign Language for Beginners, Fant Performance Leadership, Buytendijk Peripheral Arterial Disease, Dieter PHP 6: A Beginner’s Guide, Vaswani Pilgrimage to Warren Buffet’s Omaha, Matthews Pirates’ Pact, The, Burgess Planning Fiber Optic Networks, Chomycz Plastic Surgery: Clinical Problem Solving, Taub Plumber’s Troubleshooting Guide, The, 2/e, Woodson Polish Verbs & Essentials of Grammar, Swan 180 118 16–17 94–95 183 199 126 26 199 140

McGraw-Hill

243

T i t l e I n d ex
Powerpoint® 2007 Graphics & Animation Made Easy, Slack Power Referrals, Sittig-Rolf Practical Array Processing, Sullivan Practice Makes Perfect: Basic English, Lachance Practice Makes Perfect: Basic Spanish, Richmond 165 27 181 125 125 Sampson Rock of Wall Street, Lefèvre Say It Right in Chinese, Epls Schaum’s Outline of Calculus, 5/e, Ayres Schaum’s Outline of Chinese Vocabulary, Xie Schaum’s Outline of Geometry, 4/e, Rich Schaum’s Outline of Linear Algebra, 4/e, Lipschutz Schaum’s Outline of Mathematical Handbook of Formulas and Tables, 3/e, Spiegel 122 198 Schaum’s Outline of Math for Liberal Arts Majors, Thomas Schaum’s Outline of Precalculus, 3/e, Safier Schaum’s Outline of Probability and Statistics, 3/e, 63 212 163 162 Spiegel Schaum’s Outline of Statistics in Psychology, Stephens Schaum’s Outline of Trigonometry, 4/e, Mayer Search Engine Marketing, Ramos Secrets of the White House Fellows, Garcia Security Analysis, 3/e, Graham 51 Sex and Diabetes, Roszler Shift, Keller Signal Processing in Wireless Communications, 183 123 32–33 Boccuzzi 16 Myths of a Diabetic Diet, 2/e, Chalmers Smart Parenting During and After Divorce, Favaro 198 167 Solar Energy Projects for the Evil Genius, Harper Space-Based Radar, Pillai 57 Spanish Grammar in Context, 2/e, Kattán-Ibarra Spanish in Plain English, Lowry 57 185 173 Spin-Free Economics, Behravesh SQL: A Beginner’s Guide, Oppel Start Your Own Fashion Accessories Business, Entrepreneur Press 36 226 175 183 114 121 41 139 79 183 212 105 105 168 24–25 60–61 212 5 105 105 105 105 104 44 123 104 123 104

Practice Makes Perfect: Complete Italian Grammar, Danesi Practice Makes Perfect Interactive: Beginning Chinese, Live ABC Procedures in Critical Care, Hanson 124

Q
Quantitative Strategies for Achieving Alpha, Tortoriello Quick & Healthy, 3/e, Ponichtera QuickBooks® 2009: The Official Guide, Ivens Quicken® 2009: The Official Guide, Langer Quick Facts™ Colon Cancer, 2/e, American Cancer Society Quicksteps Guide to Skills for New Managers, The, Matthews 202

R
Radar Handbook, 3/e, Skolnik Read and Speak Chinese, Ma Red Rubber Ball at Work, The, Carroll Regional Approach to Aesthetic Rejuvenation, Hirsch Reshaping Your Business with Web 2.0, Casarez Resumes for Health & Medical Careers, 4/e, Editors of McGraw-Hill Resumes for the 50+ Job Hunter, 3/e, Editors of McGraw-Hill RFID in the Supply Chain, Bhargava Run Your Diesel Vehicle on Biofuels, Starbuck

S
Sales Coaching, 2/e, Richardson

244

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T i t l e I n d ex
Start Your Own Kids-Focused Business and More, Entrepreneur Press Start Your Own Net Service Business, Entrepreneur Press Steam Turbines, 2/e, Bloch Stop Self-Sabotage, Pearson Stop Telling, Start Selling, 3/e, Richardson Strategies for the Green Economy, Makower Streetwise Mandarin Chinese, CD-Edition, Liao Surefire series, Entrepreneur Press Sustainable Energy Systems Engineering, Gevorkian Sustainable Facilities, Moskow Sustainable Residential Development, Friedman Synthetic Fuels Handbook, Speight 175 175 175 175 226 190 46 36 28 123 226 Teach Yourself Making Money on Second Life, Tsure Teach Yourself NLP, rev/e, Vickers Teach Yourself Photography, rev/e, Frost Teach Yourself Polish Complete Course, Gotteri Teach Yourself Political Philosophy, Thompson Teach Yourself Portuguese Complete Course, new/e, Vellaccio Teach Yourself Project Management, new/e, Baguley Teach Yourself Saving Energy in the Home, White Teach Yourself Spanish Complete Course, 3/e, Kattan-Ibarra Teach Yourself Tagalog Complete Course, Castle 133 133 85 85 132 88 85 88 133 88

216–217

Teach Yourself Training Your Brain for the Over 50s, Wootton 85 86 86 135

T
Teach Yourself Basic Gardening Skills, McMorland Hunter Teach Yourself Basic Mac Skills, Lawton Teach Yourself Buddhism, new/e, Erricker Teach Yourself Catholicism, Stanford Teach Yourself Chinese Complete Course, Scurfield Teach Yourself Croatian Conversation, Cox Teach Yourself French Complete Course, 4/e, Graham Teach Yourself Gaelic Conversation, Robertson Teach Yourself German Complete Course, 4/e, Coogle Teach Yourself Getting Started on Second Life, Tsure Teach Yourself Humanism, Vernon Teach Yourself Irish Complete Course, Ó Sé Teach Yourself Italian Complete Course, Vellacio Teach Yourself Judaism, new/e, Hoffman Teach Yourself Korean Complete Course, Yeon 88 87 133 133 87 133 133 133 136 133 136 86 86 87 87

Teach Yourself Writing for Magazines, Gawthorpe Teach Yourself Writing Poetry, new/e, Sweeney Teach Yourself Your Evening Class: French, Grosz Teach Yourself Your Evening Class: Spanish, Martin Telephone Projects for the Evil Genius, Petruzzellis 10-Minute Toughness, Selk Testosterone for Life, Morgentaler 3 Weeks to Startup, Berry Thyroid Sourcebook, The, 5/e, Rosenthal Trade Options Like a Professional, Bittman Trenchless Technology Piping, Najafi

134

170 100 72 219 84 62 188

U
Ubuntu™ Linux: The Complete Reference, Petersen Ubuntu™ Server Administration, Jang Ultimate Diabetes Meal Planner, Higgins Ultimate Spanish Phrase Finder, The, Wirsing Uncensored Sales Strategies, Biddle Barrows 159 160 211 130 220–221

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245

T i t l e I n d ex
Uncomplicated Guide to Diabetes Complications, The, 3/e, Levin Urban Construction Project Management, Lambeck 179 210

V
VMware Infrastructure 3.X: The Official Guide, Gardinier 158

W
Wargaming for Leaders, Herman What Every Real Estate Investor Needs to Know About Cash Flow...And 36 Other Key Financial Measures, rev and exp/e, Gallinelli What Helped Get Me Through, Silver When Things Get Crazy with Your Teen, Bradley Windows Server 2008 Active Directory Administration, Azad Wire Bonding in Microelectronics, 2/e, Harman Wireless Mesh Networking, Aggelou Working on Yourself Doesn’t Work, Kane Worrywart’s Companion, The, Potter 161 182 181 70 67 80–81 30 203 45

Y
Your First 100 Words in Chinese, Wightwick Your First Year with Diabetes, Garnero 123 208

246

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247

Notes

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ORDERING INFORMATION

252

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D O M E S T I C S A L E S I N F O R M AT I O N

MANAGEMENT
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NATIONAL ACCOUNTS
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