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By Bayo Olorunto
“If You Can’t Stand The Heat, Get Out of The Kitchen!” – Harry S. Truman "My commitment is to sell 500+ copies of The Four Hour Chef to help raise $3,000 for DonorChoose.org which helps Public schools in America, do the math, that's $6 per book for every book you buy that goes to public schools! The Deadline is 12Midnight PST on 11/23/12 Friday! 4HrChef is amazing the perfect Christmas gift! I'm saving you shopping time! The book stores are going down! Yeah” – Bayo CONTRIBUTE HERE: https://rally.org/The4HourChef/7Vx4E6ti5Mc/bayoolorunto/donate I consider myself a genius (yeah I’ve a bit of abnormally high self-esteem) a true Renaissance man… a man’s man. I’m an author, speaker, life coach, certified nutrition coach, certified personal trainer, juggler (kind of-but not pro), emcee/poet, martial artist, Internet marketer, dabbling inventor, social entrepreneur, and visionary slash…soon to be Professional Chef. Specialists can’t even comprehend how I think in dimensions they never new existed. I’ve dropped out of college twice, (one of them was Vanderbilt considered “The Harvard of the South” and I’ve hit rock bottom on numerous occasions, only to rise to greater heights each time. I’m Teflon. I also live with 0 regrets, and happy every day! I’ve read Steve Jobs entire Biography by Walter Isaacson from cover to cover and actively attempt to apply it daily. Now I’m reading Autobiography of a Yogi. I saw my dad’s first desktop publishing Apple computer in 1987 when I was 7. I remember playing Contra on Nintendo in 1988 and beating the game. And every year after that was a new epic unfolding as a participant Hip Hop culture. My first exposure to the Internet was to the static and crackling modem of AOL. It’s no surprise that two of my favorite speakers are simultaneously KRS-ONE (who I’ve met and modeled to learn how to rap in months) and Tony Robbins (I apply his methods for achievement and fulfillment daily). But where does Tim Ferriss come in? In 2007, after watching the movie “The Secret” several thousand times to condition myself to manifest anything I wanted in the material world, I came across David Cameron Gikandi’s Amazing Lifestyle Creation Formula (He’s the creative director of The Secret), and one of the books he recommended was The Four Hour Work Week to live a mobile lifestyle. So I looked up Tim on Youtube.com and here was this strange 25-35 year old alien being slightly balding like me (only his hair was blond), in a black shirt who reminded me of Ferris Beuller. He reminded me of a high school classmate of mine who used to smoke weed religiously and get straight A’s in calculus. A true life hacker. I was intrigued. What’s ironic is I first went to read and buy the 4 Hour Work Week in a Barnes and Noble in Manhattan in 2007. Some 5 years later, I’m teleported into “the heat in the kitchen” literally shaking hands with Tim in Panera Bread on Fifth Avenue in Manhattan, flicking it up in photos with him, while 1000+ book stores are boycotting The 4 Hour Chef. He’s relaxed, happy, has a box of sharpies, a large iced tea, a small crowd of PR people helping him take pictures, and a line of fans waiting behind me for their turn.
I handed Tim my 450pg. self-edited, self-published, underground tome The Hiphop Driven Life: A Genius Liberation Handbook as a gift (thinking, why did I do that? - my book has too many f-bombs in it), and proceed to watch Tim sign his Trilogy for me: The 4 Hour Work Week, The 4 Hour Body, and The 4 Hour Chef. We took photos, chatted it up, and prepared for our Book Armageddon war heroically and stoically: 1000+ Book stores vs. 4 Hour Chefs (Master life hackers, New Rich, Digital Age Sages, Accelerated Learners, and as Steve Jobs would say: “People who are changing the world.” What does it mean: “If you can’t stand the heat…” Former president Harry S. Truman was wellknown as someone who spoke very real. Nowadays politicians are just that “Polished-editions” They say Jesus spoke in parables, so we like a guy who tells you like it is: Harry S. Truman was quoted as saying long before his presidency: "I'll stand by [you] but if you can't take the heat, get out of the kitchen."1 Malcolm X said, “A man who stands for nothing, falls for anything!” This is why I proudly stand by Tim Ferriss’ and his new book The 4 Hour Chef. The 4 Hour Chef is really a book about meta-learning (accelerated learning), which makes most old school methods of learning skills by rote in public schools look as obsolete as tape cassettes. In the book, Tim states, “META is where you’ll learn to mimic the world’s fastest learners. It is possible to become world-class in just about anything in six months or less. Armed with the right framework, you can seemingly perform miracles, whether with Spanish, swimming, or anything in between.”2 As a devout student of Neuro Linguistic Programming, Neuro-Associative Conditioning, Human Needs Psychology, and Strategic Intervention, I find the modeling elements to be very powerful. In fact before I really knew what to label it, I used many of these methods for creating many skills in many areas of my life. On page 38, Tim gives us the framework for META Learning as an acronym: DiSSS PRIMARY PRINCIPLES (DiSSS) Deconstruction – What are the minimal learnable units, the LEGO blocks, I should be starting with? Selection – Which 20% of the blocks should I focus on for 80% or more of the outcome I want? Sequencing – In what order should I learn the blocks? Stakes – How do I set up stakes to create real consequences and guarantee I follow the program?
http://www.phrases.org.uk/meanings/get-out-of-the-kitchen.html The Four Hour Chef pg. 28
SECONDARY PRINCIPLES (CaFE) Compression – Can I encapsulate the most important 20% into an easily graspable one-pager? Frequency – How frequently should I practice? Can I cram, and what should my schedule look like? What growing pains can I predict? What is the minimum effective dose (MED) for volume? Encoding – How do I anchor the new material to what I already know for rapid recall? Acronyms like DiSSS and CaFE are examples of encoding How in the world was such an avant-garde book about accelerated learning boycotted by 1,000 retail stores? Why would major bookstores boycott a book that helps people learn anything faster?? Especially when our society is $16 Trillion dollars in debt. We need citizens who know how to do things, especially cook and eat healthy! Oh, of course, it’s not because of the amazing content, the beautiful photos, the detailed expertise about cooking and global fine cuisine, the amazing color tabbed organization, the incredible content. It’s not because this book can help anyone learn anything faster, or improve our society. It’s not even because this book will transform lives, giving us all a better way to view our health and food consumption considering farming, agriculture, and the environment is changing right under our noses. One fact from this book: 50% of Farmers will retire in the next 10 years, gulp. We have more prisoners in America than farmers, if that gives you an idea. Maybe it’s the gutting of the deer on page 274 and 275? So I’m thinking, ok Barnes and Noble, I can see how you can reject my book The Hiphop Driven life. My book is loaded with F-bombs, Hip Hop rhetoric, and will raise the consciousness of youth to mind altering levels that you want to keep as dumbed down consumers in our society. You don’t want America’s youth to be Healthy, Wealthy, and Wise. I get it I get it. Fair is Fair. You don’t want to go making young kids smart in America because… Hmmm they’ll start writing, publishing, & distributing their own books and put you all out of business, and put nails in your coffins while singing “Lose Yourself” in the music by Eminem, and “I Can” by Nas. Hey, you have to protect your self-interests! But don’t boycott our beloved Tim, the Digital Age Ben Franklin! Tim’s a great guy and he only uses f-bombs sparingly, he uses footnotes, and MLA guidelines in his blogs, and the man designs books like Germans design cars, or Steve Jobs designs computers. If you big book store chains are boycotting a Tim Ferriss’ book, something is wrong. Something is terribly wrong. The revolutionary Hip Hop book will not get in the bookstore, now Tim’s book about Learning and Cooking will not make it in a Bookstore either!? So what do you want people in America to read!? Garbage!?! Barnes and Noble do you know how much money we spend on you and how many mastermind meetings Generation Y students have in your café’s with our Apple laptops and Iphones? Do you realize that you are messing up our style!? Do you realize how many sales you are losing!? Haha….is this the best you can do while you “chew on your pencil eraser with attempts to erase us” (to quote Nas)!? Is this boycott all because Tim is the first to be published through Amazon?! If that’s your way of sending a message to future self-publishers, digital publishers on Amazon, or authors, you are fighting a losing battle. You might as well hang up your pocket protectors, your khaki pants, and bifocals and call it quits. “Oooohh, we’re trembling all over our laptops and bit torrent downloads, while we are taking minretirements, view city skylines, travel, and live like millionaires.” Ok, business is war. Basically, major retailers are boycotting this book so that it will not sell, and you want all authors to have to submit our work through traditional publishing and brick and mortar store front channels. You reject independent authors like us en masse anyway. Guess what we’re going to do, we’re just going to empower authors to buy more books, and also raise money for teachers through DonorsChoose.org. The 4 Hour Chef is a fantastic book with strategies we can use to help all people and even kids learn. I feel so strongly about this issue that I made my commitment: "My commitment is to sell 500+ copies of The Four Hour Chef to help raise $3,000 for DonorChoose.org which helps Public schools in America, do the math, that's $6 per book for every book you buy that goes to
public schools! The Deadline is 12Midnight PST on 11/23/12 Friday! 4HrChef is amazing the perfect Christmas gift! I'm saving you shopping time!" CONTRIBUTE HERE: https://rally.org/The4HourChef/7Vx4E6ti5Mc/bayoolorunto/donate So that's all, if you love cooking, buy a couple copies for yourself using the CONTRIBUTE button or as gifts it's far worth the value, you'll thank me later, because you'll never run into this book on the book store shelf because book retailers don't want you to! Artists, writers, & educators, like you and I can find new ways to get around traditional barriers to getting our work out to people. As a writer myself, selfpublisher, and someone passionate about education reform; this is a moment for authors and teachers to send the message that we are going to grow our kids to be brilliant, not allow them to continue to be dumbed down, and herded as zombies into consumerism. The 4 Hour Chef (obviously) is more than a cookbook. Although the cooking instructions, and learning how to cook are a sweet bonus. As someone who studies nutrition, everything is in meal preparation and being able to empower my clients to eat and prepare a variety of nutritious meals. To have it broken down in a way that teaches cooking, allows me as a personal trainer to transfer the skill of cooking to my clients as well. Not to mention the recipes, which are specific masterpieces that build on the artistry. Better cooking is a journey we all must take. We absolutely all must learn to feed ourselves in a healthy way and improve our wellness. I think this book is an outstanding tool to do that. The Chapters are broken down by these beautiful colored tabs into what Tim calls “THE MENU:” 1. META-LEARNING (YELLOW- META) – L’ANTIPASTO - Before you learn to cook, you must learn to learn. META charts the path to doubling your learning potential. I found this chapter to be very helpful, and I’m glad he gives a broad overview of how to follow the process of META-LEARNING. It really sets your frame of mind that you can do this. You can learn to cook. Swim. Shoot 3 Pointers. Shoot Rifles. Speak in public. Learn multiple languages. Start a business online. You can do it! 2. THE DOMESTIC. (BLUE – DOM) – IL PRIMO - where you learn the building blocks of cooking. These are the ABCs (techniques) that can take you from Dr, Seuss to Shakespeare. This chapter is like the primer to dust of the pans in the kitchen and get into cooking shape. I’m as guilty as the next guy for eating Tuna out of the can, microwaving plain egg whites and eating them quickly with no flavor, and slapping meals together without much thought (as long as they are healthy). But many of my clients do not share my same Spartan enthusiasm for eating broccoli or spinach for breakfast. But here is the key, to create healthy, and nutritious meals, that look good, are good for you, taste good, and are good for others! 3. THE WILD (PURPLE – WILD) – IL SECONDO - Becoming a master student requires selfsufficiency in all things. WILD teaches you to hunt, forage, and survive. I showed this chapter to the doorman in my apartment building. Boy was that a conversation starter! He talked about killing animals where he’s from in the Caribbean. The other guy was looking at Tim gutting a dear with a funny look of disgust. This is about Survival. After just having survived Hurricane Sandy, and delivering turkeys and food to families in the Rockaways amidst dust, torn down homes and debris, as well as listening to KRS-ONE’s song “Disaster Kit” This chapter has my full attention. Thank you Tim. F-you Barnes and Noble! LoL This chapter is what we need to give us certainty, in some of the uncertainties of our basic survival as humans. All the tools are listed which one needs to survive in the wild. Tim points out some important issues. One. In 2012 we all are addicted to the digital world and GPS navigation. Digital dependency is a habit that might be useful to break. The more detached we get from nature the harder it will be for us to survive should a natural disaster occur. Secondly, because we are so dependent on the electrical grid (even if the power does go out – As it did in Hurricane Sandy) we often
have no fail proof plan for generators, food storage, water, and heat etc. He also points out in his NERT (Neighborhood Emergency Response Team) training that it could take a long time for a rescue team to get to you, which is what happened with Staten Island residents after Hurricane Sandy. He gives us the rule of threes for how long we can survive without: Shelter 3 hours, Water 3 days, Food 3 weeks. 4. THE SCIENTIST (RED- SCI) – IL CONTORNO - is the mad scientist and modernist painter wrapped into one. This is where you rediscover whimsy and wonder. This chapter is very interesting and great for exploration and curiosity about the biochemistry of the body and the chemical reactions of food in our body. This is also a great chapter to understand supplements and ingredients that are in foods. The other cool part about this chapter is understanding chemical reactions: Gels, spherification, emulsification, foams, solvents, powders, fermentation, dehydration, oxidation, transclutaminase, the maillard reaction, pressure cooking, denaturation, liquid nitrogen. He also has a cool section on the NYC Food Marathon (Tim eats 26.2 dishes, in 26 locations in 24hours), which is a love for New Yorkers, with the addresses and locations of great spots to eat. That alone is worth the price of the book in itself! 5. THE PROFESSIONAL (BLACK – PRO) – IL DOLCE - Swaraj, a term usually associated with Mahatma Gandhi, can be translated as "self-rule." In PRO, we'll look at how the best in the world become the best in the world, and how you can chart your own path far beyond this book. In this chapter, we get the proper process to become a Professional Chef. I’m sure this one will increase the birthrate! Many ladies love to get to a man’s heart through good food, and many men love cooking a classic timeless meal that makes a woman smile. If we’re going to live 5 star lives, it also might help to know what’s on the menu, or how to read it for that matter. We get to peek inside the mind of professional Chef Grant Achatz of the Alinea the #1 ranked restaurant in the United States and #6 worldwide, according to 2011 San Pellegrino Top-50 Rankings. We learn that “Flavor is For Pussies” and that to “create a meal that people talk about for years, we have to consider a full sensory experience, including texture, presentation, service, and more.” Why, as Tim puts it, “When you think about food creatively, you think about everything creatively.” We learn that to be Avant-Garde aka (THE BEST IN THE WORLD) we have to raise the bar in: creativity, complexity, volume, timing, and consistency. We also learn Grant’s 10 principles of Creation: Serviceware, Reversal, Technology, “bouncing” Flavors, Rare Ingredients, Form Mimicking, Texture Manipulation, Profile Replication, Themes, & Aroma. And last but not least we learn in the 4 Hour Chef about: Finesse, Sense of Urgency, and Simplicity. This is how we create masterpieces with our dishes, or any skill we want to be world class in. I was so inspired by this masterpiece of a book that I am applying Tim's META-Learning formula and strategies to become a consistently paid Professional World Class Speaker (Top 5% of Speakers In the World) in 6 months by taking my current $2,500 per diem in Speaking revenue to $25,000 per diem, consistently by a 6 Month deadline June 1st, 2013. Snooki of Jersey Shore was paid $32,000 to speak at Rutgers University, and Rapper Lil' B spoke at NYU, so clearly I have more to learn about the world of paid speaking. Bristol Palin does conferences, fundraisers, special events and holidays, as well as abstinence and "pro-life" programs for $30,000 an appearance. Her mom Sarah Palin only charges $100,000 per engagement. Kim Kardashian routinely rakes in $50,000 to $75,000 for appearances. My speaking ability to change a person's life and wellness is at least worthy of being heard by society, if society is willing to pay these fees for celebrity! The old guard of speakers say I should "pay my dues" wait for years and years until you are "accepted by the NSA lecture circuit"…. What's a digital age life hacker who wants to be a world -lass speaker in 6 months to do? Enter my new buddy Tim Ferriss and The Four Hour Chef… Sound impossible. Not with META-Learning. I do not want to be perceived as fluff, hype, or only celebrity hoopla, or that the whole effort is publicity. All of my content will be based on my area of Expertise which is health, fitness, weight loss, nutrition, corporate wellness, peak performance, and productivity which all is to add actionable value to people in our society suffering from obesity, cancer, heart disease, time famine, stress, and mental illness. The final test will be whether I am able to command a $25,000 speaking fee on or before June 1, 2013 and for that fee to be based on the highest level of Expertise, Eloquence, Enterprise, and Ethics as outlined by
the National Speaker Association….all the attributes of their definition of a World Class Professional Speaker. If you have not purchased the 4 Hr Chef before the deadline for the DonorsChoose.org rally, please follow along with me on my journey to become a World-Class Professional Speaker in 6 months. My BIG WHY goal is to raise money for my non-profit partners- $10,000 for http://www.nycbasketbrigade.com which feeds families on Thanksgiving in New York City, $10,000 for http://www.PeaceIsALifestyle.com which is preventing violence among youth in Brooklyn neighborhoods, $10,000 for http://www.schoolcarefoundation.org which provides digital learning resources for youth, and $10,000 for http://www.LoveFutbol.org which is an organization set up to build soccer fields for youth in underdeveloped countries who play in danger. So my DREAMLINED goal is to use my new accelerated META learning from The 4 Hour Chef of becoming a world class speaker to direct $40,000 of cash raised from my content, fundraising, speaking, and value as a "world class speaker" into the bank accounts of the above non-profit partners by June 1st, 2013 whether through fundraising, donations, or speaker’s fees. All these partners are listed on my websites: As Tim signed in my copy of The Four Hour Chef, “Play often, Smile Always!”
http://www.fourhourchef.com http://www.trainingwithbayo.com http://www.bayolorunto.com
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