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MARKETING KINGDOM ZAGREB

14 - 15 MARCH 2013 ZAGREB, CROATIA

ZAGREB SARAJEVO BELGRADE TBILISI BAKU


www.thepworld.com +3892 5 111 350 info@thepworld.com

MARKETING KINGDOM ZAGREB ZAGREB SARAJEVO BELGRADE TBILISI BAKU

Your Highness,
In March 2012, Zagreb was the host city of the first ever edition of the Marketing Kingdom. More than 500 delegates and 20 speakers from the worlds biggest companies were part of what today is, without doubt, Europes biggest marketing event. We are proud to say that, as of today, more than 3500 delegates from 30 different countries have participated at the Marketing Kingdom events. Since our first edition in Zagreb we also organized the event in Sarajevo, Belgrade and Tbilisi and in 2013 aside from our flagship event in Zagreb we will also be organizing the event in Azerbaijan and Bulgaria. For the 2013 edition of the Marketing Kingdom we prepared an interactive programme focusing on the latest trends and challenges in the global marketing industry. Those attending will be able to hear groundbreaking presentations on social media and profitability, reorganizing your marketing department and marketing in times of recession. All presentations will be delivered ]in an interactive format followed by detailed panel sessions focusing on practical tools and implementation. The speaker panel for Marketing Kingdom Zagreb is without doubt the strongest we have had in the past year. We are very happy to announce that the Marketing Director of the London Olympic Games will open the event on 15th March 2013. During the two days of the event you will also be able to hear powerful presentations by the Founder of Weber Shandwick, Carlsberg, SAP, Nokia, Henkel Cosmetics, Tumblr, Diageo, Sales Force and the Tate Museum in the UK. We are very excited to be returning to Zagreb, the place where it all began and truly hope that you will join us at what is going to be our largest Marketing Kingdom event. Sincerely Yours, Regards, Kosta Petrov Chief Experience Officer P World Rozetta Pizevska Global Event Director Marketing Kingdom

MARKETING KINGDOM ZAGREB

Whats New For 2013?


BRAND NEW SPEAKERS
Marketing Kingdom Zagreb will feature speakers by some of the worlds biggest marketing experts. We are happy to announce that both the Marketing Director from the London Olympics and Larry Weber, the founder of Weber Shandwick will officially open the event on 14th March. During the event you will also be able to hear, never before heard presentations by Emi Music, SAP, Nokia, Edelman and Carslberg, to name but a few.

BRAND NEW TOPICS


Marketing Kingdom Zagreb will feature presentations on the most important topics in todays global marketing industry. The main focus of the event is Consumer Marketing but delegates attending will also be able to hear presentations on sponsorship, social media and marketing transformation. All presentations are going to be interactive. This year we are introducing a brand new format which includes 6 panel sessions to enable you to get the most from the event. The tweet wall at the event will also serve as a platform to encourage discussion between speakers and delegates.

INTERESTED IN BECOMING A SPONSOR OR EXHIBITIOR AT THE MARKETING KINGDOM ZAGREB?


The Marketing Kingdom Zagreb is going to be the biggest marketing event in Croatia in 2013. More than 600 delegates are expected to attend the event on 14th and 15th March. At the Marketing Kingdom we are all about creating unique experiences for our customers. By supporting this event you will be in direct contact with your target market and generate business for your organisation. Being part of the Marketing Kingdom, you are guaranteed to be noted and put on the business map. As a sponsor you will benefit from a dedicated PR campaign in the build up to the event and our unparalleled direct marketing campaign where your solutions are promoted extensively across the region through targeted e-shots, hard copy mailings and our experienced telemarketing team. At the event itself our job is to personally introduce you to senior buyers, influencers and decision makers through pre-arranged one to one meetings, networking events and keynote speaking opportunities. We have an experienced and thoroughly professional team here that will ensure we generate real ROI for your company. For more information on how you can get involved in this event as an exhibitor or a sponsor, please email Kosta Petrov on kosta.petrov@thepworld.com

MARKETING KINGDOM ZAGREB

London Olympic Games 2012: Understand, Inspire And Engage The Worlds Biggest Audience
KEYNOTE SPEAKER AT THE MARKETING KINGDOM ZAGREB

GREG NUGENT
Marketing Director London Olympic Games

MARKETING KINGDOM ZAGREB

KEYNOTE SPEAKER AT THE MARKETING KINGDOM ZAGREB

LARRY WEBER
Larry Weber is a globally known expert in public relations and marketing services. Passionate about the convergence of technology, the web and communications, he is a frequent public speaker on the future of marketing, the social web and building communities online. Larry enjoys helping global brands and emerging companies harness social media strategies to enhance brand reputation, create and extend partnerships, and increase demand generation. He founded one of the industry's first interactive marketing agencies, Thunderhouse, and has worked with world-class clients including Coca-Cola, Pfizer, General Motors, IBM, General Mills, Siemens, and many more.

MARKETING KINGDOM ZAGREB

Meet Our Marketing Royal Family!


We spent over four months selecting a speaker panel of marketing professionals whose work is changing the global marketing world. We are very happy to announce that some of the worlds biggest marketing professionals will join us at the 2013 edition of the Marketing Kingdom Zagreb.

GREG NUGENT

Marketing Director London Olympic Games

LARRY WEBER

Founder Weber Shandwick

JESSICA BENNETT
Executive Editor Tumblr

STEFFEN RUEBKE

General Manager Henkel Cosmetics

HUBERT GREALISH

Global Head of Brand Communication Diageo

KELD STRUDAHL

Marketing Director Carlsberg

JESSIE RINGHAM

Digital Communications Manager Tate

ZAGREB SARAJEVO BELGRADE TBILISI BAKU

MARKETING KINGDOM ZAGREB

Meet Our Marketing Royal Family!


We spent over four months selecting a speaker panel of marketing professionals whose work is changing the global marketing world. We are very happy to announce that some of the worlds biggest marketing professionals will join us at the 2013 edition of the Marketing Kingdom Zagreb.

MASSIMO SANGIOVANNI

Marketing Vice President EMEA Motorola Solutions

JAN NOWAK

Head of Developer Tools & Engagement Nokia

IRINA PASHINA

Marketing Localization Manager SAP Marketing

ROBIN HAMMAN
Head Of Digital Edelman

DANA KABBANI

Senior Director Marketing Services GSA Emi Music

MADLEN NICOLAUS

Senior Marketing & Community Manager EMEA Sales Force

ZAGREB SARAJEVO BELGRADE TBILISI BAKU

MARKETING KINGDOM ZAGREB

Official Agenda
09.00 10.00 10.10
REGISTRATION AND MORNING COFFEE CHAIRMANS OPENING REMARKS OPENING KEYNOTE PRESENTATION

14 MARCH 2013

London Olympic Games 2012: Understand, Inspire And Engage The Worlds Biggest Audience Greg Nugent Marketing Director London Olympic Games

11.00

How Will You Transform Your Entire Organization Into A Social Enterprise? Larry Weber Chairman W2 Group Founder Weber Shandwick

11.40 12.00 12.30

Questions And Answers Session With Greg Nugent And Larry Weber

NETWORKING AND REFRESHMENT BREAK


Are Social Media Networks The Publishers Of The Future? Jessica Bennett Executive Editor Tumblr

13.10

What's A Like Ever Done For Your Brand Exploring The Lack Of Strategy When It Comes To Most Brands Use Of Social Media, And How They Miss A Trick By Using Measurement As A Blunt Instrument Rather Than A Tool For Mining Actionable Insights Robin Hamman Head Of Digital Edelman

ZAGREB SARAJEVO BELGRADE TBILISI BAKU

MARKETING KINGDOM ZAGREB

Official Agenda
13.50
Jesse Ringham Head Of Digital Tate Museum

14 MARCH 2013

Content Planning To Ensure A Spread Of Tone And Subject Matter: What Content Stand Works Best

14.30 14.50 15.30

Questions And Answers Session With Jessica Bennett, Robin Hamman and Jesse RIngham

LUNCH FOR SPEAKERS AND DELEGATES


Looking Behind The Curtain Of Social Data To Create Customers For Life Madlen Nicolaus Senior Manager Marketing And Communications Sales Force

16.10

Driving The Customer Journey And Maximizing Revenue By Developing Your Use Of Social Media As A Relationship-Building Tool Steffen Ruebke General Manager Henkel Cosmetics

17.00 17.30 17.40

Panel Session With The Speakers Of Day One How To Measure The Effects Of Your Social Media Campaigns

CHAIRMANS CLOSING REMARKS END OF DAY ONE

ZAGREB SARAJEVO BELGRADE TBILISI BAKU

MARKETING KINGDOM ZAGREB

Official Agenda
09.00 10.00
MORNING COFFEE OPENING KEYNOTE

15 MARCH 2013

Broadcast Reversal Brands In The Hands Of Consumers Hubert Grealish Experienced Global Head Of Communications Diageo, Philips and TomTom

11.00

Consumer Segmentation And Marketing Strategies In The Music Business Dana Kabbani Senior Director Marketing Services EMI Music

11.40 12.00 12.30

Questions And Answers Session With Hubert Grealish And Dana Kabbani

NETWORKING AND REFRESHMENT BREAK


SoLoMo Win Your Customer Over With The Perfect Combination Of Social, Local And Mobile Irina Pashina Marketing Localization Manager SAP Marketing

13.10

From Global Guessing To Local Knowing: Location Based Services As The Core Of Every Worldwide Customer Engagement Jan Nowak Head Of Developer Tools And Engagement Nokia

14.00 14.20

Questions And Answers Session With Irina Pashina and Jan Nowak

LUNCH FOR SPEAKERS AND DELEGATES

ZAGREB SARAJEVO BELGRADE TBILISI BAKU

MARKETING KINGDOM ZAGREB

Official Agenda
15.20
Keld Strudahl Marketing Director Carlsberg

15 MARCH 2013

Sponsorship Versus Marketing: What Works When and Why?

16.00

Marketing Transformation: How To Become A Purpose Driven Company Through Brand Positioning And The Evolution Of 4P Massimo Sangiovanni Marketing Vice President EMEA Motorola Solutions

16.40 17.00 17.10

Questions And Answers Session With Keld Strudahl And Massimo Sangiovanni

CLOSING REMARKS END OF CONFERENCE

ZAGREB SARAJEVO BELGRADE TBILISI BAKU

MARKETING KINGDOM ZAGREB

REGISTRATION
FOUR WAYS TO REGISTER
+38925111350

PWorldGlobal Risto Ravanovski 15a 1000 Skopje, Macedonia


www.thepworld.com

register@thepworld.com

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The Marketing Kingdom Zagreb


BEFORE 18th Jan 2013
EUR 409 ONLY

BETWEEN 19th Jan - 22nd Feb 2013


EUR 459 ONLY

Payments sent upon receipt of your registration. Please note that full payment must be received prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event. You can pay by bankers draft in EUR. In any event payment must be received not later than 48 hours before the Event. Entry to the Event may be refused if payment in full is not received. Bank Details: Name Of The Bank: Ohridska Banka Skopje, Macedonia Account Number: 14-701-0004756.0 IBAN: MK0753090100475688 SWIFT: MKOHRDMM22 Cancellation

SIGNIFICANT SAVINGS For further information on current promotions and Group Discounts please contact Kosta Petrov on +38925111350 or kosta.petrov@thepworld.com All registrations are subject to our terms and conditions which are available at www.thepworld.com Please read them as they include important information. By submitting you registration you agree to be bound by the terms and conditions in full.
DELEGATE DETAILS
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COMPANY DETAILS
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Event Venue

Accommodation Details We highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact Irena on our Hospitality Desk for assistance on: Tel: +38925111350 Email: irena@thepworld.com

ZAGREB SARAJEVO BELGRADE TBILISI BAKU