You are on page 1of 16



Guide Vol 1, Iss 1, Price: Free
One web page at a time.

Internet Guide, Volume 1, Issue 1 January 20 2009 Page

03. Letter from the Editor

04. Byte Sized:

06. Bookmarked!

08. Smart Search

10. What is Web 2.0?

12. Seacom Cable

13. Q &A with Twitter

14. For the Fun of It

15. Getting involved

16. Links

The Internet Guide is published by Ideabank twice a month, and is dis-

tributed free of charge in PDF format, online. For editorial or advertising
queries, please see Page 15 of this magazine.

Welcome to the first issue of the Internet Guide. more productive and efficient, both in your pro-
I have wanted to publish a magazine dedicated fessional and leisure time. And it will strongly
to the South African Internet for years, and am push to the fore some of the excellent sites that
thus thrilled to be launching this digital version are created by South Africans.
right at the start of 2009.
The e-mag is published twice a month, on
South African Internet users have had a hard the first and third Tuesday. It is created in .pdf
time embracing the web’s potential. Our band- format, which means it can be read on virtually
width is restrictive, the costs of online access any computer that has online access, can be
prohibitive, and the usage prevalence is rela- forwarded, saved, printed or emailed to others.
tively low. Yet, despite these challenges, those It is also free, so please spread far and wide!
who are active in the online space, whether as
creators or users, have done a remarkable job The e-mag will also have a website (www.inter-
of integrating the web into everyday life. The, where I envision most of the ar-
good news is that if everything goes accord- ticles will appear in a blog format. This will allow
ing to plan, South Africa is in for a tremendous for comments and discussions, which should
boost of bandwidth at almost no extra cost (see prove to be a lot of fun. I’ll keep you posted, or
page 12). What that means is that we are going just check it out at your leisure. In the meantime,
to push our usage of the web to the limits, and should you have comments or suggestions for
hopefully raise the bar to international level. the magazine, you can email those directly to
me at For other ways
This e-mag is written for everyone who wants to get involved, see page 15.
to become more familiar with the online world,
both local and international. It is written for I hope you enjoy this first issue. It’s just a sample
those of you who are just getting started using - I am testing the waters so to speak. Expect
the web, as well as for veteran users who already more with each forthcoming issue.!
spend most of their time online. The web is, of
course, a vast vessel of content and no one can Cheers!
ever know everything. Hopefully, the pages that Eve Dmochowska
follow will give you nuggets of information as
to how the web can best be used to make you

Internet Guide, Volume 1, Issue 1 January 20 2009 Page

Byte sized ...

New podcast Find a kidnapped zebra!
If you are interested in learning about A zebra was stolen from the Perdeberg vineyards! The kid-
the full power of digital media, check napper wants wine as ransom…and will post weekly clues
out a new local podcast, The Digital that will lead to a new drop-off location. If you help solve
Edge. In the two episodes ready for these clues, you will get a 10% discount off the wine, and will
download, you will hear interviews also stand a chance to win a case of wine every week. There
with industry experts about their pre- is a new clue posted every Monday. What a clever and fun
dictions of what will be big in the on- use of online tools to promote a local brand. Now go find
line space in 2009. Listen to the pod- that zebra!
cast on your iPod while commuting
to work, and put “dead” time to good

Have you got news you’d like

to share with our readers?
Email quick bytes of informa-
tion to

Behave yourself online... Happy Birthday!

As the web makes it easier and easier to post opinions and Wikipedia, the user generated online
views online, the doors are opening for litigation against neg- encyclopedia that “anyone can edit”,
ative content. Two cases have come to light recently. Donn has celebrated its eighth birthday. In
Edwards was sued by QVC for over R460,000 for publishing a the last year, it served 700 million page
critical blog post about their telemarketing practice of prom- impressions, raised over $6 million
ising a prize in return for a timeshare presentation. This case in donations,
has now been settled out of court. Also, Duane Brady was
and launched
arrested for allegedly defaming his wife’s friend on Facebook.
its mobile site
Brady allegedly wrote that his wife’s friend was “sleeping
around to buy drugs”. The lesson? Make sure you have your
facts straight, and respect others’ right to privacy. Otherwise,
you might be facing a lawsuit or even jail time.

Internet Guide, Volume 1, Issue 1 January 20 2009 Page

Byte sized ...

Making it big Google calendar sms
Synthasite, the South African start If you use Google calendar to keep track of your schedule,
up founded by Vinny Lingham has you should also consider using their sms service to remind
reached a million registered users. you of important appointments. Simply set up an sms alert
Synthasite allows web users to easily ( >> settings >> mobile setup),
set up websites using drag-and-drop and the time you want to be alerted, and the rest is up to
technology, and templates. Google. The service is free, and, surprisingly, works within
South Africa with all three main cell networks supported. It’s
also great for anniversary and birthday reminders. Now you
have no excuse!

Rise and shine

Tend to oversleep or nap at inappropriate times? You’ll love
Kuku Klok. It’s an online alarm clock that is easy and fun to
use: simply set the time and choose one of four sound effects
for the alarm. The best part is that the alarm will still function
even if you drop your Internet connection. And apparently
it’s Swiss made, so you can bet it’s reliable. There’s no snooze
button though, so no cheating.

Seat information online Maths genius

The site ensures that I get as few nasty For those times when you need to
surprises when I fly as possible. It lists the amenities of eve- work out answers to complicated
ry seat of almost any plane. Will you have power supply for math equations, or if you simply
your laptop? A private screen? Floor storage? Good view of just can’t find your calculator the
the monitor? Or, you can simply find out which seats have Web2.0calc should prove a life saver. It
the most legroom. Poor seats are flagged in red, and the has all the functions you might want,
ones that are less than ideal are yel-
including trig,
low. There is also information on
logs, quadratic
the amenities of the plane as a whole. All you need to know
equations and
is the model of the plane and the airline., the rest you’ll get
from this site. Perfect for online check-ins, where you can
choose your seat in the comfort of your home or office.

Internet Guide, Volume 1, Issue 1 January 20 2009 Page

Bookmarked !

The financial site has had This site is like having your If you are an English Premier
a major revamp, and now hourly radio news at your fin- or Champions League fan, this
sports a clean look with easy gertips at all times. A Primedia site will make you think you’re
navigation and an excellent initiative (think 702, Highveld died and gone to heaven.
layout. It offers everything you 94.7) the news site is updated ScoreGrid offers you a differ-
might expect from a website around the clock with relevant ent perspective of every game
in this genre, including news information, and also in- played by giving you visual
market indicators, columnists, cludes links to traffic, weather, information of all the action,
tools and personal finance market indicators and feature together with the relevant
advice. There are various paid stories. You can register to get stats. In other words, you
premium levels, which offer free sms alerts of breaking can track the path of the ball
extra features but you can get stories, and can participate in throughout the whole game
a lot of mileage out of the free a citizen-journalism by sub- – a technology marvel. There
version too. Since the site has mitting your own stories to are also heat maps and graphs.
an alternative revenue model, the site. There is much more As a bonus, there is a robust
there is not too much in-your- content here than you will community of users, so you
face advertising, which is a ever hear on air, and lots of can comment, analyse and
bonus. If you are serious about stories come with background predict game results. A fantas-
staying current with market information to put you fully in tic site for soccer fans, devel-
data, make sure you check out the picture. oped by a South African team.
their mobile version too. It’s And just in time for 2010?
personalised to your portfolio.

Internet Guide, Volume 1, Issue 1 January 20 2009 Page

Bookmarked ! dailyroutines.

The concept of the site is If you travel a lot, or if some-
simple: people anonymously one close to you does, then
Famous and/or successful
send their innermost secrets you’ll soon become addicted
people also only have just 24
on a postcard, and the to this site. On the surface, it
hours per day. This website
most captivating ones get tracks the flight patterns of
gives you an insight into some
published on the site – so airplanes, but in reality it offers
of the routines that these
far about 2,500 of them. The much more than that. You can
people have, to help them
postcards are also illustrated, check the status of any flight
fulfil the day’s tasks. The site
adding to the visual appeal (even one in the air), weather
provides a gentle insight into
and enhancing the message. conditions at airports, ETA and
the lives of filmmakers, musi-
Some recent secrets that even predict possible delays.
cians, mathematicians, writers
have been posted include Since the site tracks the actual
and many more. The informa-
“When my unemployed former equipment, you can check
tion is sourced from across all
co-worker told me he used where the plane you are about
media, and includes profiles
me as a reference on a job to board has just been. Or sim-
on people long dead. Daily
application, I submitted my ply use the site to check where
Routines offers a captivating
own resume. I start on Feb the plane your loved one is
and inspiring daily read. Visit
14. (I was unemployed too)”. on is right now. The service is
the site and find out who said is an online most reliable for flights within
“A mathematician is a machine
phenomenon. I suggest you the US, but the website is
for turning coffee into theo-
visit! worth a visit, even to just play

Internet Guide, Volume 1, Issue 1 January 20 2009 Page

Smart Search
You are already most likely using Google as your main search engine. But
do you really know how to search effectively , so that you find what you
want quickly? And do you know that the Google search bar has built in
functions to get you your answers with as lfew clicks as possible? Here is a handy cheat sheet to help
you get the most out of Google.

Google Shortcut Finds Pages That Have...

nokia phone the words nokia and phone

sailing OR boating either the word sailing or the word boating

“love me tender” the exact phrase love me tender

printer -cartridge the word printer but NOT the word cartridge

Toy Story +2 movie title including the number 2

~auto looks up the word auto and synonyms

define:serendipity definitions of the word serendipity

how now * cow the words how now cow separated by one or more words

+ addition; 978+456

- subtraction; 978-456

* multiplication; 978*456

/ division; 978/456

% of percentage; 50% of 100

^ raise to a power; 4^18 (4 to the eighteenth power)

old in new (conversion) 45 celsius in Fahrenheit (Also works for currency)

site:(search only one website) “invisible web”

link:(find linked pages)

Internet Guide, Volume 1, Issue 1 January 20 2009 Page

Smart Search
cache: (view cached page)

filetype:(restrict search to specific filetype) zoology filetype:ppt

allintitle: (search for keywords in page title) allintitle:”nike” running

inurl:(restrict search to page URLs) inurl:chewbacca (specific domain search),,, etc.

site:country code (restrict search to country) “rio de Janeiro”

intext:(search for keyword in body text) intext:parlor

allintext: (return pages with all words specified in body text) allintext:north pole

book(search book text) book The Lord of the Rings

phonebook:(find a phone number) phonebook:Google CA

bphonebook: (find business phone numbers) bphonebook:Intel OR

rphonebook:(find residential phone numbers) rphonebook:Joe Smith Seattle WA

stocks:(get a stock quote) stocks:ncesa

#...#(search within a number range) nokia phone $200...$300

daterange:(search within specific date range) bosnia daterange:200508-200510

As a default, Google shows you 10 search results on a page (for fastest

response time), but you can change that to 30 by tweaking your “prefer-

And remember, Google has different home pages for dif-

ferent countries. So search results from will be
different from results from, ahich will be more
skewed to South African content.

(Shortcuts were sourced from

Internet Guide, Volume 1, Issue 1 January 20 2009 Page

What is Web2.0 ?
There is no widely-accepted definition, and it and read the content. If they had questions or
comments, there would most likely be an email
really depends who you ask. address on the website where they could post
A web developer will tell you that Web 2.0 refers their views. That’s classic Web 1.0 – a one way
to a platform, a phase where content that used communication channel, where a company
to sit on your hard drive now sits on someone would talk, and the consumer would listen.
else’s drive, or “in the cloud”, and is accessible to The new era of web use, known as Web 2.0
you via any Internet connection. changes that drastically. Now, it is very easy
A web user will tell you that Web2.0 refers to a for a web user to interact with a website. For
web that is more interactive and responsive to instance, if a newspaper posts a story on its
his needs. website, readers can now comment on that
connect. A whole new dialogue opens up,
A designer will define Web 2.0 very much by
where the original reporter can interact with his
the new,
clean look of
Web 2.0 has given you, the sites that Similarly, web users can create home videos and
the consumer, a very fall into the post them on YouTube, can upload slide presen-

loud voice which you category. tations and share them with a wide audience on, can create their own blogs (web
can use to shout out However you
journals) using free software such as Wordpress,
loud to be heard in the choose to
and much, much more.
define it, what
crowd. no one will The bottom line is that with some passion for
argue with is your topic, but very little (or none) web devel-
the fact that Web 2.0 is all about improved com- opment knowledge, you can now become a
munication between those who participate in it. serious contributor to web content. And others
can interact, comment, praise or dismiss that
When the Internet first became mainstream, the
content equally easily.
bulk of the content that was seen by the web
user was created by the owner of the web- This has caused a great shake up in the ways
site. So, for instance, Company ABC would put we communicate with each other, and the
together a number of web pages, and would ways companies talk to us. It has given you, the
advertise the URL (address) of the site. Anyone consumer, a very loud voice which you can use
interested in the company would visit the site, to shout out loud to be heard in the crowd. In

Internet Guide, Volume 1, Issue 1 January 20 2009 Page 10

What is Web2.0 ?
future issues, we will discuss some of the tools and sort online content, or have access to the
available to you to do so, but as you browse content, so that it is accessible to you wherever
the web notice that almost every good website there is an Internet connection.
has some sort of means to allow you to express
Content aggregation: Brings online content
your opinion or to submit content (known as
to you in a single place, rather than you going
user generated content). If you hear someone
to it.
talk about a “Web 2.0” site, know that it is simple
a website or an application that allows you, the Crowdsourcing/Voting/Reviews: Means of
user, to interact with it. In fact, I seriously doubt interacting with companies, and voicing your
whether any website that is newly launched opinion.
could successfully survive without having these
Discussion boards and forums: Once again,
capabilities. Even this online magazine will soon
an excellent platform to interact with a com-
have a corresponding blog where you will be
pany, and fellow users of products. Good place
able to share your points of view.
to ask and answer questions.
You might also hear reference to a Web 2.0 look.
Microblogging: The use of tools such as Twit-
This refers to the current design trends of web-
ter to stay constantly in touch with a chosen
sites, which change and evolve over time, just as
network of people.
fashion does. Right now what seems to be “hot”
is rounded corners, shadows, reflections and an Online video: Made popular by the likes of
overall clean look. YouTube. Allows for quick sharing of visual
There is no rocket science to this – it is a simple
evolution of how people talk to each other. Ac- Photosharing: Not confined to baby albums,
tive is always better than passive. photosharing sites such as Flickr add to the
web’s visual content, and allow for quick distri-
Some tools of the Web 2.0 era:
bution of images
(This is only an introduction to the tools. Each
Podcasting: Audio content easily accessed by
will be covered in much more detail in future
tools such as iTunes.
issues. )
Social networks: Making the Web 2.0 a bit
Blogs: simple websites that allow users to up-
more about “me”, social networks such as Face-
date content regularly, and make it available to
book or LinkedIn help you define your crowd
a wide audience.
and communicate with it.
Bookmarking/Tagging: allows you to save

Internet Guide, Volume 1, Issue 1 January 20 2009 Page 11

Seacom Cable
Africa’s Internet users account for just 3.5% build a 5,000 km fibre-optic network connect-
ing the major centres in South Africa. The first
of global users. That is a sad, but unsurprising, completed section will join Gauteng to Kwa-
statistic. But South Africa, as well as some east- Zulu Natal.
ern African countries, will see a change in June
of this year. That’s when the much anticipated What does this mean for you? Rather than
Seacom cable reaches our shore. The Seacom expecting to get a lower bill for your online
cable is a 15,000 km undersea cable, connecting connection, expect to pay the same amount for
India, Africa and Europe, and will deliver band- many times the bandwidth. That translates into
width at speeds and costs we could only dream a connection that is fast, reliable and one that
about up to now. It will provide 40 times the will bring us on par to the speeds experienced
bandwidth we currently have available. Accord- in other developed countries.
ing to Moneyweb, the Seacom cable will offer That will be the necessary jump start for our on-
70% - 80% saving on our current bandwidth line developers and new media agencies, who
prices. Accord- have thus far been stifled by the prohibitive cost
ing to Business of large volumes of bandwidth. They will be-
Seacom has pledged Day, Seacom come more innovative, and more competitive
has pledged
to provide Universities to provide Uni-
on the global market. As the local online users
begin to interact with the web more and more,
with 50 times their cur- versities with you will find that South African developers start
rent bandwidth at 2% 50 times their focusing on developing applications targeted to
of the cost. current band- our home population.
width at 2% of
the cost. Also, expect to drastically change the way you
consume all types of media, including TV. If
The bandwidth will be sold to any other net- South Africans will be allowed to legally pur-
work operator, and the number of such resellers chase shows form iTunes, you will soon find
could rise dramatically into the hundreds. This yourself no longer being at the mercy of the
will further ensure competitive pricing. TV stations for to the delayed schedules of your
Of course, the cable will only prove to effective favourite series. You’ll be as up to date as the US
if the internal communication structures that audience.
deliver the bandwidth from the cable’s docking Our usage of mobile web--on-the-go will also
point to your computer, are in place. MTN and grow exponentially.
Neotel are jointly investing around R2 billion to

Internet Guide, Volume 1, Issue 1 January 20 2009 Page 12

Twitter is an online “microblogging” tool that is a “I check the
global phenomenon, and is slowly taking off in traffic on or
South Africa. the website every
day before I leave
We’ll have much more to say about it in future is-
work.” @snowgoose
sues, but for now know that it is a means to com-
municate online with a pre-defined network of
your peers and friends from around the world. “Food24 for res-
taurant numbers,
All communication happens via “tweets” which for music
are short messages (less than 140 characters) mixes, for
sent out to your network. Anyone who is in your series. Off top of
network can see your message, and reply to it. head. :)” @samwilson1

I asked my network (of just under 500 people):

“I rent DVDs (Push-

“What is your best, buy

electricity (ener-

online tool/tip/trick, and chat

to my friends when
for saving time I should be seeing them face
to face” @camera-obscura
I vote
and getclosure.
To start using Twitter, simply sign
up at and start fol-
lowing friends (adding them to your
network). If you don’t know who to
add, visit
and read about some of the South
Africans who use Twitter regularly.
Then add your own name to the

Internet Guide, Volume 1, Issue 1 January 20 2009 Page 13

For the fun of it This site should come with a disclaimer as
to how the owners are in no way responsible for all the time spent
playing the free games. It needs no explanation: just visit it, and start
playing the games. You’ll soon find your favourite amongst the 3,000
that are available. Have fun, but don’t forget about work!

Bush on YouTube
Great moments in Presidential
Speeches from the David Letterman

Internet Guide, Volume 1, Issue 1 January 20 2009 Page 14

Thanks for downloading the first issue of

Internet Guide!
It’s a sampler: we have great plans to make it much bigger, and better.

If you want to get involved, here are some methods to do so:

>> Send us an email with your comments, ideas and suggestions. We really welcome all construc-
tive criticism – we have a thick skin. In particular, we are looking for ideas for more features, regular
inserts and better usability tips.

>> If you would like to contribute to the magazine, send us a writing sample together with the
proposed topic. We do not pay contributors (the magazine is free) but you will get all relevant credit
and publicity. We do however have to limit our page count and at the same time adhere to strict
standard of good writing, so we will not be able to accept every request.

>> We are open to the idea of republishing an old blog post, if it fits with our theme and target
market. If you have written one that you think might work, and that you are willing to share, please
pass it on!

>> In the upcoming issues we hope to have:

Interviews with key players in the South African online space

Spotlight on South African startups

Online shopping guide

An introduction to “cloud computing”

How to guides for using online tools/sites/apps

Analysis of connectivity options, including costs


If you have ideas for these stories, sites or events we should cover, please drop us a note.

>> And of course, please spread the word!

Internet Guide, Volume 1, Issue 1 January 20 2009 Page 15

Links used in this issue:

Front cover:
Image: under Creative commons
Table of contents:
Image: under Creative commons licence:

Page 4
The Digital Edge:
A zebra was stolen...:

Page 5
Vinny Lingham: http://www.vinnylingham
Google Calendar:
Kuku Klok:
Web 2.0 Calc:

Page 9

Page 12

Page 13
“I’ve started a blog” by Hugh McLeod from The Gaping Void,
Online friends, by Jon Bishop
Bush on YouTube:
Addicting Games:

Internet Guide, Volume 1, Issue 1 January 20 2009 Page 16