Internet Guide, VoIume 1, Issue 1 January 20 2009 Page 1

www. I nternetGui de. co. za
Int ernet
Vol 1, Iss 1, Price: Free
One web page at a time.
03. Letter from the Editor
04. Byte Sized:

06. Bookmarked!

08. Smart Search

10. What is Web 2.0?

12. Seacom Cable
13. Q &A with Twitter
14. For the Fun of It
15. Getting involved

16. Links
www. I nternetGui de. co. za
The Internet Guide is published by Ideabank twice a month, and is dis-
tributed free of charge in PDF format, online. For editorial or advertising
queries, please see Page 15 of this magazine.
Internet Guide, VoIume 1, Issue 1 January 20 2009 Page 3
www. I nternetGui de. co. za
Welcome to the frst issue of the Internet Guide.
I have wanted to publish a magazine dedicated
to the South African Internet for years, and am
thus thrilled to be launching this digital version
right at the start of 2009.
South African Internet users have had a hard
time embracing the web’s potential. Our band-
width is restrictive, the costs of online access
prohibitive, and the usage prevalence is rela-
tively low. Yet, despite these challenges, those
who are active in the online space, whether as
creators or users, have done a remarkable job
of integrating the web into everyday life. The
good news is that if everything goes accord-
ing to plan, South Africa is in for a tremendous
boost of bandwidth at almost no extra cost (see
page 12). What that means is that we are going
to push our usage of the web to the limits, and
hopefully raise the bar to international level.
This e-mag is written for everyone who wants
to become more familiar with the online world,
both local and international. It is written for
those of you who are just getting started using
the web, as well as for veteran users who already
spend most of their time online. The web is, of
course, a vast vessel of content and no one can
ever know everything. Hopefully, the pages that
follow will give you nuggets of information as
to how the web can best be used to make you
more productive and efcient, both in your pro-
fessional and leisure time. And it will strongly
push to the fore some of the excellent sites that
are created by South Africans.
The e-mag is published twice a month, on
the frst and third Tuesday. It is created in .pdf
format, which means it can be read on virtually
any computer that has online access, can be
forwarded, saved, printed or emailed to others.
It is also free, so please spread far and wide!
The e-mag will also have a website (www.inter-, where I envision most of the ar-
ticles will appear in a blog format. This will allow
for comments and discussions, which should
prove to be a lot of fun. I’ll keep you posted, or
just check it out at your leisure. In the meantime,
should you have comments or suggestions for
the magazine, you can email those directly to
me at For other ways
to get involved, see page 15.
I hope you enjoy this frst issue. It’s just a sample
- I am testing the waters so to speak. Expect
more with each forthcoming issue.!
Eve Dmochowska
Internet Guide, VoIume 1, Issue 1 January 20 2009 Page 4
www. I nternetGui de. co. za
New podcast
If you are interested in learning about
the full power of digital media, check
out a new local podcast, The Digital
Edge. In the two episodes ready for
download, you will hear interviews
with industry experts about their pre-
dictions of what will be big in the on-
line space in 2009. Listen to the pod-
cast on your iPod while commuting
to work, and put “dead” time to good
Find a kidnapped zebra!
A zebra was stolen from the Perdeberg vineyards! The kid-
napper wants wine as ransom…and will post weekly clues
that will lead to a new drop-of location. If you help solve
these clues, you will get a 10% discount of the wine, and will
also stand a chance to win a case of wine every week. There
is a new clue posted every Monday. What a clever and fun
use of online tools to promote a local brand. Now go fnd
that zebra!
Behave yourself online...
As the web makes it easier and easier to post opinions and
views online, the doors are opening for litigation against neg-
ative content. Two cases have come to light recently. Donn
Edwards was sued by QVC for over R460,000 for publishing a
critical blog post about their telemarketing practice of prom-
ising a prize in return for a timeshare presentation. This case
has now been settled out of court. Also, Duane Brady was
arrested for allegedly defaming his wife’s friend on Facebook.
Brady allegedly wrote that his wife’s friend was “sleeping
around to buy drugs”. The lesson? Make sure you have your
facts straight, and respect others’ right to privacy. Otherwise,
you might be facing a lawsuit or even jail time.
Happy Birthday!
Wikipedia, the user generated online
encyclopedia that “anyone can edit”,
has celebrated its eighth birthday. In
the last year, it served 700 million page
impressions, raised over $6 million
in donations,
and launched
its mobile site
http: //mobile.
Have you got news you’d like
to share with our readers?
Email quick bytes of informa-
tion to
Byte sized ...
Internet Guide, VoIume 1, Issue 1 January 20 2009 Page 5
www. I nternetGui de. co. za
Making it big
Synthasite, the South African start
up founded by Vinny Lingham has
reached a million registered users.
Synthasite allows web users to easily
set up websites using drag-and-drop
technology, and templates.
Google calendar sms
If you use Google calendar to keep track of your schedule,
you should also consider using their sms service to remind
you of important appointments. Simply set up an sms alert
( >> settings >> mobile setup),
and the time you want to be alerted, and the rest is up to
Google. The service is free, and, surprisingly, works within
South Africa with all three main cell networks supported. It’s
also great for anniversary and birthday reminders. Now you
have no excuse!
Seat information online
The site ensures that I get as few nasty
surprises when I fy as possible. It lists the amenities of eve-
ry seat of almost any plane. Will you have power supply for
your laptop? A private screen? Floor storage? Good view of
the monitor? Or, you can simply fnd out which seats have
the most legroom. Poor seats are fagged in red, and the
ones that are less than ideal are yel-
low. There is also information on
the amenities of the plane as a whole. All you need to know
is the model of the plane and the airline., the rest you’ll get
from this site. Perfect for online check-ins, where you can
choose your seat in the comfort of your home or ofce.
Maths genius
For those times when you need to
work out answers to complicated
math equations, or if you simply
just can’t fnd your calculator the
Web2.0calc should prove a life saver. It
has all the functions you might want,
including trig,
logs, quadratic
equations and
Rise and shine
Tend to oversleep or nap at inappropriate times? You’ll love
Kuku Klok. It’s an online alarm clock that is easy and fun to
use: simply set the time and choose one of four sound efects
for the alarm. The best part is that the alarm will still function
even if you drop your Internet connection. And apparently
it’s Swiss made, so you can bet it’s reliable. There’s no snooze
button though, so no cheating.
Byte sized ...
Internet Guide, VoIume 1, Issue 1 January 20 2009 Page ô
www. I nternetGui de. co. za
The fnancial site has had
a major revamp, and now
sports a clean look with easy
navigation and an excellent
layout. It ofers everything you
might expect from a website
in this genre, including
market indicators, columnists,
tools and personal fnance
advice. There are various paid
premium levels, which ofer
extra features but you can get
a lot of mileage out of the free
version too. Since the site has
an alternative revenue model,
there is not too much in-your-
face advertising, which is a
bonus. If you are serious about
staying current with market
data, make sure you check out
their mobile version too. It’s
personalised to your portfolio.
This site is like having your
hourly radio news at your fn-
gertips at all times. A Primedia
initiative (think 702, Highveld
94.7) the news site is updated
around the clock with relevant
news information, and also in-
cludes links to trafc, weather,
market indicators and feature
stories. You can register to get
free sms alerts of breaking
stories, and can participate in
a citizen-journalism by sub-
mitting your own stories to
the site. There is much more
content here than you will
ever hear on air, and lots of
stories come with background
information to put you fully in
the picture.
If you are an English Premier
or Champions League fan, this
site will make you think you’re
died and gone to heaven.
ScoreGrid ofers you a difer-
ent perspective of every game
played by giving you visual
information of all the action,
together with the relevant
stats. In other words, you
can track the path of the ball
throughout the whole game
– a technology marvel. There
are also heat maps and graphs.
As a bonus, there is a robust
community of users, so you
can comment, analyse and
predict game results. A fantas-
tic site for soccer fans, devel-
oped by a South African team.
And just in time for 2010?
Bookmarked !
Internet Guide, VoIume 1, Issue 1 January 20 2009 Page 7
www. I nternetGui de. co. za
The concept of the site is
simple: people anonymously
send their innermost secrets
on a postcard, and the
most captivating ones get
published on the site – so
far about 2,500 of them. The
postcards are also illustrated,
adding to the visual appeal
and enhancing the message.
Some recent secrets that
have been posted include
“When my unemployed former
co-worker told me he used
me as a reference on a job
application, I submitted my
own resume. I start on Feb
14. (I was unemployed too)”. is an online
phenomenon. I suggest you
Famous and/or successful
people also only have just 24
hours per day. This website
gives you an insight into some
of the routines that these
people have, to help them
fulfl the day’s tasks. The site
provides a gentle insight into
the lives of flmmakers, musi-
cians, mathematicians, writers
and many more. The informa-
tion is sourced from across all
media, and includes profles
on people long dead. Daily
Routines ofers a captivating
and inspiring daily read. Visit
the site and fnd out who said
“A mathematician is a machine
for turning cofee into theo-
If you travel a lot, or if some-
one close to you does, then
you’ll soon become addicted
to this site. On the surface, it
tracks the fight patterns of
airplanes, but in reality it ofers
much more than that. You can
check the status of any fight
(even one in the air), weather
conditions at airports, ETA and
even predict possible delays.
Since the site tracks the actual
equipment, you can check
where the plane you are about
to board has just been. Or sim-
ply use the site to check where
the plane your loved one is
on is right now. The service is
most reliable for fights within
the US, but the website is
worth a visit, even to just play
Bookmarked !
www. I nternetGui de. co. za
Smart Search
Internet Guide, VoIume 1, Issue 1 January 20 2009 Page 8
Google Shortcut Finds Pages That Have...
nokia phone the words nokia and phone
sailing OR boating either the word sailing or the word boating
“love me tender” the exact phrase love me tender
printer -cartridge the word printer but NOT the word cartridge
Toy Story +2 movie title including the number 2
~auto looks up the word auto and synonyms
defne:serendipity defnitions of the word serendipity
how now * cow the words how now cow separated by one or more words
+ addition; 978+456
- subtraction; 978-456
* multiplication; 978*456
/ division; 978/456
% of percentage; 50% of 100
^ raise to a power; 4^18 (4 to the eighteenth power)
old in new (conversion) 45 celsius in Fahrenheit (Also works for currency)
site:(search only one website) “invisible web”
link:(fnd linked pages)
You are already most likely using Google as your main search engine. But
do you really know how to search efectively , so that you fnd what you
want quickly? And do you know that the Google search bar has built in
functions to get you your answers with as lfew clicks as possible? Here is a handy cheat sheet to help
you get the most out of Google.
www. I nternetGui de. co. za
Smart Search
Internet Guide, VoIume 1, Issue 1 January 20 2009 Page 9
cache: (view cached page)
fletype:(restrict search to specifc fletype) zoology fletype:ppt
allintitle: (search for keywords in page title) allintitle:”nike” running
inurl:(restrict search to page URLs) inurl:chewbacca (specifc domain search),,, etc.
site:country code (restrict search to country) “rio de Janeiro”
intext:(search for keyword in body text) intext:parlor
allintext: (return pages with all words specifed in body text) allintext:north pole
book(search book text) book The Lord of the Rings
phonebook:(fnd a phone number) phonebook:Google CA
bphonebook: (fnd business phone numbers) bphonebook:Intel OR
rphonebook:(fnd residential phone numbers) rphonebook:Joe Smith Seattle WA
stocks:(get a stock quote) stocks:ncesa
#...#(search within a number range) nokia phone $200...$300
daterange:(search within specifc date range) bosnia daterange:200508-200510
As a default, Google shows you 10 search results on a page (for fastest
response time), but you can change that to 30 by tweaking your “prefer-
And remember, Google has diferent home pages for dif-
ferent countries. So search results from will be
diferent from results from, ahich will be more
skewed to South African content.
(Shortcuts were sourced from
www. I nternetGui de. co. za
There is no widely-accepted defnition, and it
really depends who you ask.
A web developer will tell you that Web 2.0 refers
to a platform, a phase where content that used
to sit on your hard drive now sits on someone
else’s drive, or “in the cloud”, and is accessible to
you via any Internet connection.
A web user will tell you that Web2.0 refers to a
web that is more interactive and responsive to
his needs.
A designer will defne Web 2.0 very much by
the new,
clean look of
the sites that
fall into the
However you
choose to
defne it, what
no one will
argue with is
the fact that Web 2.0 is all about improved com-
munication between those who participate in it.
When the Internet frst became mainstream, the
bulk of the content that was seen by the web
user was created by the owner of the web-
site. So, for instance, Company ABC would put
together a number of web pages, and would
advertise the URL (address) of the site. Anyone
interested in the company would visit the site,
and read the content. If they had questions or
comments, there would most likely be an email
address on the website where they could post
their views. That’s classic Web 1.0 – a one way
communication channel, where a company
would talk, and the consumer would listen.
The new era of web use, known as Web 2.0
changes that drastically. Now, it is very easy
for a web user to interact with a website. For
instance, if a newspaper posts a story on its
website, readers can now comment on that
connect. A whole new dialogue opens up,
where the original reporter can interact with his
Similarly, web users can create home videos and
post them on YouTube, can upload slide presen-
tations and share them with a wide audience on, can create their own blogs (web
journals) using free software such as Wordpress,
and much, much more.
The bottom line is that with some passion for
your topic, but very little (or none) web devel-
opment knowledge, you can now become a
serious contributor to web content. And others
can interact, comment, praise or dismiss that
content equally easily.
This has caused a great shake up in the ways
we communicate with each other, and the
ways companies talk to us. It has given you, the
consumer, a very loud voice which you can use
to shout out loud to be heard in the crowd. In
What is Web2.0 ?
Internet Guide, VoIume 1, Issue 1 January 20 2009 Page 10
Web 2.0 has given you,
the consumer, a very
loud voice which you
can use to shout out
loud to be heard in the
Internet Guide, VoIume 1, Issue 1 January 20 2009 Page 11
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future issues, we will discuss some of the tools
available to you to do so, but as you browse
the web notice that almost every good website
has some sort of means to allow you to express
your opinion or to submit content (known as
user generated content). If you hear someone
talk about a “Web 2.0” site, know that it is simple
a website or an application that allows you, the
user, to interact with it. In fact, I seriously doubt
whether any website that is newly launched
could successfully survive without having these
capabilities. Even this online magazine will soon
have a corresponding blog where you will be
able to share your points of view.
You might also hear reference to a Web 2.0 look.
This refers to the current design trends of web-
sites, which change and evolve over time, just as
fashion does. Right now what seems to be “hot”
is rounded corners, shadows, refections and an
overall clean look.
There is no rocket science to this – it is a simple
evolution of how people talk to each other. Ac-
tive is always better than passive.
Some tools of the Web 2.0 era:
(This is only an introduction to the tools. Each
will be covered in much more detail in future
issues. )
Blogs: simple websites that allow users to up-
date content regularly, and make it available to
a wide audience.
Bookmarking/Tagging: allows you to save
and sort online content, or have access to the
content, so that it is accessible to you wherever
there is an Internet connection.
Content aggregation: Brings online content
to you in a single place, rather than you going
to it.
Crowdsourcing/Voting/Reviews: Means of
interacting with companies, and voicing your
Discussion boards and forums: Once again,
an excellent platform to interact with a com-
pany, and fellow users of products. Good place
to ask and answer questions.
Microblogging: The use of tools such as Twit-
ter to stay constantly in touch with a chosen
network of people.
Online video: Made popular by the likes of
YouTube. Allows for quick sharing of visual
Photosharing: Not confned to baby albums,
photosharing sites such as Flickr add to the
web’s visual content, and allow for quick distri-
bution of images
Podcasting: Audio content easily accessed by
tools such as iTunes.
Social networks: Making the Web 2.0 a bit
more about “me”, social networks such as Face-
book or LinkedIn help you defne your crowd
and communicate with it.
What is Web2.0 ?
www. I nternetGui de. co. za
Africa’s Internet users account for just 3.5%
of global users. That is a sad, but unsurprising,
statistic. But South Africa, as well as some east-
ern African countries, will see a change in June
of this year. That’s when the much anticipated
Seacom cable reaches our shore. The Seacom
cable is a 15,000 km undersea cable, connecting
India, Africa and Europe, and will deliver band-
width at speeds and costs we could only dream
about up to now. It will provide 40 times the
bandwidth we currently have available. Accord-
ing to Moneyweb, the Seacom cable will ofer
70% - 80% saving on our current bandwidth
prices. Accord-
ing to Business
Day, Seacom
has pledged
to provide Uni-
versities with
50 times their
current band-
width at 2% of
the cost.
The bandwidth will be sold to any other net-
work operator, and the number of such resellers
could rise dramatically into the hundreds. This
will further ensure competitive pricing.
Of course, the cable will only prove to efective
if the internal communication structures that
deliver the bandwidth from the cable’s docking
point to your computer, are in place. MTN and
Neotel are jointly investing around R2 billion to
build a 5,000 km fbre-optic network connect-
ing the major centres in South Africa. The frst
completed section will join Gauteng to Kwa-
Zulu Natal.
What does this mean for you? Rather than
expecting to get a lower bill for your online
connection, expect to pay the same amount for
many times the bandwidth. That translates into
a connection that is fast, reliable and one that
will bring us on par to the speeds experienced
in other developed countries.
That will be the necessary jump start for our on-
line developers and new media agencies, who
have thus far been stifed by the prohibitive cost
of large volumes of bandwidth. They will be-
come more innovative, and more competitive
on the global market. As the local online users
begin to interact with the web more and more,
you will fnd that South African developers start
focusing on developing applications targeted to
our home population.
Also, expect to drastically change the way you
consume all types of media, including TV. If
South Africans will be allowed to legally pur-
chase shows form iTunes, you will soon fnd
yourself no longer being at the mercy of the
TV stations for to the delayed schedules of your
favourite series. You’ll be as up to date as the US
Our usage of mobile web--on-the-go will also
grow exponentially.
Seacom Cable
Internet Guide, VoIume 1, Issue 1 January 20 2009 Page 12
Seacom has pledged
to provide Universities
with 50 times their cur-
rent bandwidth at 2%
of the cost.
Internet Guide, VoIume 1, Issue 1 January 20 2009 Page 13
www. I nternetGui de. co. za
Twitter is an online “microblogging” tool that is a
global phenomenon, and is slowly taking of in
South Africa.
We’ll have much more to say about it in future is-
sues, but for now know that it is a means to com-
municate online with a pre-defned network of
your peers and friends from around the world.
All communication happens via “tweets” which
are short messages (less than 140 characters)
sent out to your network. Anyone who is in your
network can see your message, and reply to it.
I asked my network (of just under 500 people):
“What is your best
online tool/tip/trick
for saving time
“I check the
traffic on or
the website every
day before I leave
work.” @snowgoose
“Food24 for res-
taurant numbers, for music
mixes, for
series. Off top of
head. :)” @samwilson1
“I rent DVDs (Push-, buy
electricity (ener-, and chat
to my friends when
I should be seeing them face
to face” @camera-obscura
I vote
and getclosure.
To start using Twitter, simply sign
up at and start fol-
lowing friends (adding them to your
network). If you don’t know who to
add, visit
and read about some of the South
Africans who use Twitter regularly.
Then add your own name to the
Internet Guide, VoIume 1, Issue 1 January 20 2009 Page 14
www. I nternetGui de. co. za
Bush on YouTube
Great moments in Presidential
Speeches from the David Letterman
For the fun of it This site should come with a disclaimer as
to how the owners are in no way responsible for all the time spent
playing the free games. It needs no explanation: just visit it, and start
playing the games. You’ll soon fnd your favourite amongst the 3,000
that are available. Have fun, but don’t forget about work!
Internet Guide, VoIume 1, Issue 1 January 20 2009 Page 15
www. I nternetGui de. co. za
Thanks for downloading the frst issue of
Internet Guide!
It’s a sampler: we have great plans to make it much bigger, and better.
If you want to get involved, here are some methods to do so:
>> Send us an email with your comments, ideas and suggestions. We really welcome all construc-
tive criticism – we have a thick skin. In particular, we are looking for ideas for more features, regular
inserts and better usability tips.
>> If you would like to contribute to the magazine, send us a writing sample together with the
proposed topic. We do not pay contributors (the magazine is free) but you will get all relevant credit
and publicity. We do however have to limit our page count and at the same time adhere to strict
standard of good writing, so we will not be able to accept every request.
>> We are open to the idea of republishing an old blog post, if it fts with our theme and target
market. If you have written one that you think might work, and that you are willing to share, please
pass it on!
>> In the upcoming issues we hope to have:
Interviews with key players in the South African online space
Spotlight on South African startups
Online shopping guide
An introduction to “cloud computing”
How to guides for using online tools/sites/apps
Analysis of connectivity options, including costs
If you have ideas for these stories, sites or events we should cover, please drop us a note.
>> And of course, please spread the word!
Internet Guide, VoIume 1, Issue 1 January 20 2009 Page 1ô
www. I nternetGui de. co. za
Links used in this issue:
Front cover:
Image: under Creative commons
Table of contents:
Image: under Creative commons licence:
Page 4
The Digital Edge:
A zebra was stolen...:
Page 5
Vinny Lingham: http://www.vinnylingham
Google Calendar:
Kuku Klok:
Web 2.0 Calc:
Page 9
Page 12
Page 13
“I’ve started a blog” by Hugh McLeod from The Gaping Void,
Online friends, by Jon Bishop
Bush on YouTube:
Addicting Games: