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For the subject of “STRATEGIC MANAGEMENT” Submitted to Miss Krishna Gor Submitted by AARTI B. DALWADI ENROLL NO: 107020592038 M.B.A. – SEMESTER II ANAND INSTITUTE OF MANAGEMENT M.B.A PROGRAM OPP. TOWN HALL, NR. GRID, ANAND JUNE 2011
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INTRODUCTION: KARAN JOHAR - Youth Icon Most of the movies he directs start with the letter K or have a word beginning with the letter K in the title. Date of Birth: May 25, 1972 Place of Birth: Mumbai, Maharastra, India Father: Yash Johar Mother: Hiroo Johar Qualification: Greenlawns High School and attended H.R. College in Mumbai, India. Degree: Masters degree in French. Production Company: Dharma Productions, founded by his father. Hosted: Zee Cine Awards (2007), Koffee with Karan (Star World). Occupation: Film director, Television presenter, Actor, Film Producer, Costume designer.
Dharma Productions Pvt. Ltd.
Motion pictures Mumbai, Maharashtra, India(1976)
Headquarters Mumbai, Maharashtra, India Yash Johar, Sunil Key people Dutt(Founders) Karan Johar(Chairman) Products Website Motion pictures dharma-production.com
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Early life Karan Johar was born in Mumbai, India to Indian Bollywood film producer Yash Johar, founder of Dharma Productions and Hiroo Johar. He studied at theGreenlawns High School and attended H.R. College of Commerce and Economics, both in Mumbai. He received a Masters degree in French Career Dharma Productions, founded by his father, is Johar's production company. As a child, he was influenced by commercial Indian cinema and he cites Raj Kapoor, Yash Chopra and Sooraj R. Barjatyaas his inspirations. Johar formally entered the film industry as an actor, portraying Raj's (Shahrukh Khan) close friend in Dilwale Dulhania Le Jayenge (1995). He was also assistant director on this film and helped directorAditya Chopra in writing the screenplay for this film. In addition, he selected Shahrukh Khan's costumes, something he continued to do for Shahrukh Khan's other movies like Dil To Pagal Hai (1997),Duplicate (1998), Mohabbatein (2000), Main Zaara (2004) and Om Shanti Om (2007). Karan Johar made his directorial debut with Kuch Kuch Hota Hai in 1998. The film was well received by critics and audience alike. It won a National awards, eight Filmfare Awards in 1998 including Best Movie, Best Director and all four Best Actor awards for both leading and supporting roles.It was also the highest grossing Indian movie of the year and was declared an all time blockbuster by Box Office India. Johar's second directorial effort was the family drama, Kabhi Khushi Kabhie Gham, released in 2001. It was also highly successful and won five Filmfare Awards. His 2003 film, Kal Ho Naa Ho, was directed by Nikhil Advani. His 2005 film, Kaal was directed by Soham Shah, Johar's assistant director from Kabhi Khushi Kabhie Gham.In May 2005, after taking a four-year break from directing, Johar began working on his third film as a director and fourth film as writer; Kabhi Alvida Naa Kehna, (Never Say Goodbye).The movie was the highest grossing overseas film of all time In November 2009, Johar ended shooting for his film My Name Is Khan starring Shahrukh Khan and Kajol Devgan, reuniting them after seven years. The film released to overwhelmingly positive reviews and strong box office figures 12 February 2010, with a series of premieres in Abu Dhabi and Berlin. He is also Page | 3 Hoon Na and Veer-
responsible for Hindi-language remake of Stepmom, called We Are Familyshot in Mumbai and Sydney, Australia. He said in a 5 February interview on BBC Asian Network that he is also busy working on developing a remake of his father's film Agneepath and will be producing Dostana 2 also. For a period of time, Johar followed numerology, creating film titles in which the first word and a number of others in the title began with the letter "K." After watching the 2006 film, Lage Raho Munna Bhai which was critical of numerology, Johar decided to stop this practice.
Television Johar is the host of a television chat show called Koffee with Karan commissioned by Star World, in which he interviews renowned celebrities from Bollywood and India's glamour world. The first season of the show began in 2004, the second in 2007, and a third season started airing in November 2010. He also did a TV show in 2010 called Lift Kara De. The theme of the show is to find out the biggest fan of an actor. This aired on Sony TV. This show had 28 episodes with 19 Indian super stars. This show also did charity for the needy.
In 2007, Johar was chosen as one of 250 Global Young Leaders by the On 30 September 2006, Johar became the first Indian filmmaker to be a jury
Geneva-based World Economic Forum 2006.
member in the Miss World competition, in Warsaw, Poland.
Ye ar Direc Produ Writ tor cer er
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Won, Filmfare Best Movie Award 199 Kuch Kuch 8 Hota Hai Yes Yes National Film Award for Best Popular Film Providing Wholesome Entertainment 200 Kabhi Khushi 1 200 3 200 5 Kabhie Gham
Yes Won 5 Filmfare awards
Kal Ho Naa Ho
Won 8 Filmfare awards Won 2 National film awards Co-produced with Red Chillies Entertainment
200 Kabhi Alvida 6 200 8 Naa Kehna
Kurbaan Wake Up Sid
Yes Yes Won 3 Filmfare awards
My Name Is 201 Khan 0 We Are Family
Yes Won 3 Filmfare awards
Yes Won 1 Filmfare awards
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Koochie Koochie Hota Hain Yes Yes
An animated remake of the 1998 Hindi film, Kuch Kuch Hota Hai.
Agneepath 201 0 Student Of The Year Yes
Announced.  Co-produced with Yes Shah Rukh Khan's Red Chillies Entertainment.
Dilwale Dulhania Le Jayenge (1995) – Raj's friend Main Hoon Na (2004) – Cameo Home Delivery: Aapko... Ghar Tak (2005) – Himself Alag (2006) – (himself/voice in the song "Sabse Alag") Salaam-e-Ishq (2007) – (himself/voice) Om Shanti Om (2007) – (cameo as himself) C Kkompany (2008) – (cameo as the Game show host) Fashion (2008) – (cameo as himself) Luck by Chance (2009) – (cameo as himself)
Filmfare Awards Page | 6
1999: Best Director and Best Screenplay – Kuch Kuch Hota Hai 2002: Best Dialogue – Kabhi Khushi Kabhie Gham 2011: Best Director – My Name Is Khan
2002: Best Director – Kabhi Khushi Kabhi Gham 2004: Best Movie – Kal Ho Na Ho 2008: Best Director – Kabhi Alvida Naa Kehna
IIFA Awards Won
2001: Best Costume Designer – Mohabbatein 2002: Best Dialogue – Kabhi Khushi Kabhie Gham 2004: Best Story – Kal Ho Na Ho 2011: Best Director - My Name Is Khan
2002: Best Director – Kabhi Khushi Kabhie Gham 2008: Best Director – Kabhi Alvida Na Kehna
Star Screen Awards Won
1999: Best Director – Kuch Kuch Hota Hai 2004: Best Screenplay – Kal Ho Naa Ho
Nominated Page | 7
2002: Best Director – Kabhi Khushi Kabhi Gham 2004: Best Movie – Kal Ho Na Ho
Zee Cine Awards
1999: Best Director – Kuch Kuch Hota Hai 2011: Best Director – My Name Is Khan 2011: Best Story – My Name Is Khan
1.To take the advantage of current situation
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Karan Johar takes the advantage of the situation in the proper way. He is a friend of super star Shahrukh khan and also assign him as an actor when he was at the boom in the film industry. He is very well aware about that people like the pair of Sharukh khan and Kajol so he mainly produce movies with both of their pair e.g. Kuchh Kuchh Hota Hain , Kabhi Khushi Kabhi Gum etc. Same as now a days Hritik Roshan is very famous so he is going to produce movie with him i.e. Agnipath and also going to caste movie for Salman Khan, John Abraham. 2. Relates its movies with audience emotions Karan Johar direcr and produce movies which relate to the audience emotions and its create more profitability for him e.g. Kabhi Kushi kabhi Gum which relates with the emotions of the parents. 3. Adopts good promotion strategy Karan Johar has recently enter in to the partnership contract with NDTV which will helpful for him as a promotional channel or medium for his upcoming movies. & moreover he is going to get the come back on Television through network. 4. Publicity Strategy: Karan Johar through his chat show coffee with Karan create the controversies among the stars for the publicity of the show & he himself also to being in the news. He in this show ask such type of question or create such situation which ultimately create controversies & give him more publicity. 5. Produce movie which pass on good massage: Karan Johar directs such movies which always have some social message for the society & his movies are not violent which brings audience to watch his movie for at least once. For example, KUCH KUCH HOTA HAI – always be there for your friend, MY NAME IS KHAN – person can be judged by only through his work.
• Following are the essential factors that influence leaders:
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o Self confidence o A vision o Ability to articulate the vision. o Strong conviction about the vision. o Behavior, i.e. out of the ordinary. o Environment sensitivity. o Ability to co-ordinate the staff o Have perfection in the work o Maintain good relationship o Don’t create controversy for the promotion of the movie From all above factors i found out that a man, named Karan Johar had all those qualities. • Public awareness should be done so that at least people can know about your innovative ideas and thinking. • • • Deep study should be done so that it should not misguide the audience. Proper market study should be done regarding the interest of the audience. It’s not enough to become a leader you must maintain a leadership and therefore you have to ensure the cultures, innovation, energy and competitiveness doesn’t get loss. • • • • • • Adopt challenges. It’s necessary to adapt the challenges only than you could be able to win over the challenges. Always be perfect in your work and try to give your best for the work. It’s good practice to listen to your subordinate this will help you again knowledge, new ideas etc. Keep interacting with your colleague ,friends and team members for every action. Be ready for each and every new challenges because these challenges will become opportunity for success. Page | 10
• • •
Enter the career with open mind because we have to constantly learn. Never keep any substitute for hard work and don’t get relax until and unless you finish your work properly. Audience feedback should be taken so accordingly that one can get ideas as they are only who are going to watch that movies.
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Karan Johor is a versatile person who produce,direct the movie, he is also an actor, costume designerand television host. Karan Johar is the person who cast different type of social or family movies which pass on the good massage to the audience e.g. Kuch Kuch Hota Hain that always be there for the help of your friends and support them and also from Wake Up Sid that don’t be lazy and do the work in which you are actually interested. Karan Johar is also able to gets the actual matter without creating any kind of controversy. He is also having perfection about his work e.g. in Kabhi Alvida Na Kahena for one scene he take 108 retake for the actually he want to be the scene.He also takes the advantage of current situation by assigning the actors who are at the boom in recent days and also cast movies of the interest of the audience.
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1. https://loratis.wordpress.com/thttp://www.emirates247.com/entertainment/kjocalls-for-upping-technical-skillshttp://www.imdb.com/title/tt0445883/news2011-05-15-1.392819ag/karan-johar/ 2. http://www.imdb.com/title/tt0445883/news 3. http://www.thehindubusinessline.in/2006/11/30/stories/2006113003970500.ht m
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