Web Analytics Report

[PERIOD]
[This report provides an overview about visitor activity on the [open education project / course / repository] website.

[Report Author’s Name + University Name]
Tel [Telephone] Fax [Fax] [Address] [City, ST ZIP] [Website] [Email]

Table of Contents

Contents
Project Overview _____________________________________________________________ 1 Website Performance _________________________________________________________ 2 Operational Highlights _________________________________________________________ 3 Visits Overview ______________________________________________________________ 4 Page views _________________________________________________________________ 5 Visitor Behaviour _____________________________________________________________ 6 Bounce Rate ________________________________________________________________ 7 Visitor Engagement: Time on Site ________________________________________________ 8 Top 10 Countries _____________________________________________________________ 9 Top Traffic Sources __________________________________________________________ 10 Top Referrals _______________________________________________________________ 11

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Project Overview

Project Overview
Project Background
We’ve added a few tips (like this one) to help you get started. When you click tip text, the whole tip is selected. Just start typing to replace it with your own. The headings, however, are typical annual report headings that you might want to use as-is.

Significant Interim Reporting Achievements
Think if these as headlines. Has there been a significant upsurge in visitor traffic to your site? Have your OERs gone viral – spreading like wildfire online? Achieved press exposure? Has a respected authority in your subject/field/etc publicly endorsed your project and/or OERs? This is the space to write about it – no more than 200 words maximum.

Strategic Highlights
This is the place to report any outstanding strategic ‘wins’. Has another university used your open education course or its materials? Is the website / OERs meeting your pre-determined goals? This is the space to report this information. No more than 150 words maximum.

Looking Ahead
What are your plans for the immediate to near future? Publishing more OERs? Is there a need for an online promotional campaign to raise exposure and increase traffic to your site? A press release campaign? What activity does the future hold for you and your team. No more than 200 words.

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Website Performance

Website Performance
Use this section to give a brief overview of your site’s operational highlights, concentrating on the headline data. This part of the report acts as a dashboard [explain what this is!]. The data for this section is collected from the various tabs within the Analytics Data Template spreadsheet [link] or can be gathered from the Google Analytics Dashboard page (e.g. the Overview page]     [type number here] visits came from [type number here] countries. [type number here] (type percentage here} were new visitors to the site; [type number here] (type percentage here} were returning visitors. Visitors were predominantly [type language here (e.g. English] speaking] – accounting for [type percentage here%] of the total visits to the site. On average, visitors spent [type number here] minutes on the site. Visitors viewed an average of [type number here] of pages during their visit. [type percentage here%] of visitors spent longer than 6 minutes on the site.  [type percentage here%] of traffic came from a direct link (url previously saved to their browser as a favourite or typed directly into the browser); [type percentage here%] from referral sites (came from a third party website or blog or via link on a social networking site such as Facebook, Twitter, LinkedIn, Google+, YouTube, etc); and [type percentage here%] from search engine results.

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Operational Highlights

Operational Highlights
What would you like your readers to understand? Add notes on key operational takeaways here. Use this section to give an overview of what has gone well, operationally speaking, with your website’s performance. What has the running, or operation, of your project/course/site achieved? Some items you might wish to consider might be: • If there was an online marketing/promotional push for your open education course / project / resources – was there a positive impact on visitor numbers? How do you qualify or define this success? • Did using social networking sites increase traffic to your site? If so, how? • Did your project/course/OERs receive any reviews or press coverage? This is the place to report it. • Have you received donations from the public? Report that here. • Key partnerships, collaborations, etc as a result of your site should also be reported here. • New appointments to the team / project. • How many downloads from your site? • Have your OERs been re-used, shared, re-purposed?

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Visits Overview

Visits Overview
Visits
12 10

10
8 XX% change from previous quarter 6 4 2 0 Q1 (Jan -Mar) Q2 (Apr - Jun) Q3 (Jul -Sep) Q4 (Oct -Dec)

9 7

3

Summary
Type your interpretation of the data here. Why do you think traffic has increased/decreased? What promotional activity might have led to an increase (be specific with dates of promotional activity in relation to visitor increase spikes). Did the site undergo a Search Engine Optimsation (SEO) program to improve its overall rankings in website searches?

Takeaways
Type your takeaways (the site benefits from high levels of visitors, we need to undergo a program of improvements to increase visitor traffic, we could expand our online audience by doing something new/different, etc).

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Page views

Page views
Page Views
1.2 1 XX% change in page views from previous quarter 0.6 0.4 0.2 XX% change in unique page views from previous quarter 0 Q1 (Jan -Mar) Q2 (Apr - Jun) Page views Q3 (Jul -Sep) Unique page views Q4 (Oct -Dec) 0.8

Summary
Type your interpretation of the data here. Why do you think page views have increased/decreased?

Takeaways
Type your takeaways.

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Visitor Behaviour

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Visitor Behaviour
Vistor Behaviour
1.2 1 0.8 0.6 0.4 0.2 0 Q1 (Jan -Mar) Vistors Q2 (Apr - Jun) Unique vistors Q3 (Jul -Sep) New visitors Q4 (Oct -Dec)

Returning vistors

Summary
Type your interpretation of the data here. Why do you think there have been changes with these visitor profile metrics?

Takeaways
Type your takeaways.

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Bounce Rate

Bounce Rate
Bounce Rate
1.2 1 XX% change in bounce rate from previous quarter 0.6 0.4 0.2 0 Q1 (Jan -Mar) Q2 (Apr - Jun) Q3 (Jul -Sep) Q4 (Oct -Dec) 0.8

Summary
Type your interpretation of the data here. Why do you think there has been an increase/decrease in your bounce rate? Is the current bounce rate good, average or a cause for concern?

Takeaways
Type your takeaways.

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Visitor Engagement: Time on Site

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Visitor Engagement: Time on Site
Time on Site
800 600 400 200 0 Q1 (Jan -Mar) Q2 (Apr - Jun) Q3 (Jul -Sep) Q4 (Oct -Dec) 500 500 500 500 500 700 700 700 700 700 400 400 400 400 400 375 375 375 375 375

Up to 60 seconds 601-1800 seconds

61-180 seconds 1801+ seconds

181-600 seconds

Summary
Type your interpretation of the data here. Why do you think there has been an increase/decrease in the amount of time visitors have spent on your site?

Takeaways
Type your takeaways.

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Top 10 Countries

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Top 10 Countries
Top 10 Countries
1.2 1 0.8 0.6 0.4 0.2 0 Q1 (Jan -Mar) Q2 (Apr - Jun) Q3 (Jul -Sep) Q4 (Oct -Dec)

Summary
Type your interpretation of the data here. Why these countries? Are the countries above consistently in your Top 10? Why? If they are, does this warrant a country-specific promotional campaign (which would be a takeaway point for below)?

Takeaways
Type your takeaways.

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Top Traffic Sources

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Top Traffic Sources
Traffic Sources
1.2 1 0.8 0.6 0.4 0.2 0 Q1 (Jan -Mar) Direct Q2 (Apr - Jun) Referral Q3 (Jul -Sep) Q4 (Oct -Dec)

Search (Organic)

Paid (AdWords)

Summary
Type your interpretation of the data here. Why do you these sites send so much traffic? Is any one source of traffic disproportionate to the others – and why? If necessary, how would you improve the mix of traffic sources so that one or two didn’t account for so much traffic?

Takeaways
Type your takeaways.

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Top Referrals

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Top Referrals
Top 10 Referals
1.2 1 0.8 0.6 0.4 0.2 0 Q1 (Jan -Mar) Q2 (Apr - Jun) Q3 (Jul -Sep) Q4 (Oct -Dec)

Summary
Type your interpretation of the data here. Why do you think there have been changes with these visitor profile metrics?

Takeaways
Type your takeaways.