email

just  do  it!

our clients

Discover More @ brandmail.com.au

THE stats *
* it wouldn’t be a presentation without them, would it?

Attitudes to email are changing...
73% in 2006 63% in 2008 59% in 2010 52% in 2012

Fewer customers are deleting emails without reading them...

92%
of online adults use  email

61% on a daily basis

of online adults prefer  to  receive  email over social media, direct mail text or phone calls...

74%

Of marketing managers state email remains a key  element to their marketing strategy

89.2%

renewal campaign explanation

Perspective

2.9  billion  Accounts

The number of Facebook & Twitter messages sent combined in comparison to emails sent*

* NOT including SPAM

0.02%

In 2012
More business leaders plan to increase spending in email marketing than
any  other  channel

charlie chaplin
once came third in a CHARLIE CHAPLIN lookalike Competition!

Buyers  2.0

OLD
Sales  Holds  The  Power Sales  Enter  Process  Early Staged  Movement  Thru  Buying Buyer  Research  Difficult

vs.

NOW
Customer  Holds  The  Power Endless  Research  Options Fluid  Movement  When  Buying Sales  Enter  Process  Late Customers  Find  Most  Answers

Sales  Answer  ALL  The  Questions

People change... “Now  I’m  a  LAMP”

more CHOICES

and MUCH  LESS time...

ATTENTION

comes in SMALL quantities...

ACTION

needs INSPIRAtION & IMMEDIATE Satisfaction

the TERMS

are NOT  YOURSanymore...

we are ALL

in the FASHION business...

is  invisible...

remove ALL distraction

things
TO Know...

1.  MARKETING
Owns  the  PIPELINE!  
The  success  or  failure  of  your  business  depends  entirely   on  the  quality  and  quantity  of  sales-­ready  leads  you   generate.

2.  MARKETING
Owns  INNOVATION!  
“Marketing  is  a  tightly  integrated  effort  to  discover,   arouse,  create  and  satisfy  customer  needs.”  

3.  MARKETING
Owns  the  INFORMATION!  
“It’s  often  the  most  important  part  of  the  product,   or  the  product  itself.  Your  information  has  become   one  of  the  most  important  differentiator  in   competitive  markets”  

why?

is it so hard for people to make email campaigns happen?

perceived   technical  ability no  reward varied  systems no  conversion  plan no  measurement tech/ marketing cross  over no  strategy no  ownership no  specific  campaign no  support/expertise

content

EVERYTH...

“Fundamentally it’s not just about content. it’s about identity, relationships and content ”

55% 97% 37%

INCREASED  visibility
Blogs on company sites result in 55% more visitors. Companies with blogs get 97% more inbound links than others

WORD  of  Mouth

Thought  Leadership

This is the primary factor behind 50% of buying decisions. Interesting content is the TOP 3 reason why people follow brands in social media.

434% 97%

white pa pers s 37% of marketers say blogs are log b esentations most valuable form of marketing pr ARTICLES infographics podcasts case s tudies eB oo ks guides INCREASE  reach  with  blogs

6 out of 10 Twitter or Facebook users are more likely to recommend a brand they follow.

IMPROVES  Social  Interaction
Compelling content drives successful social media campaigns - cited by 3 out of 4 marketers as a factor in closing sales.

more indexed pages more indexed links

Blogs give sites: More pages + more links = bigger slice of the search results for your business.

70% 60%

Of consumers prefer “getting to know” a company via articles rather than ads. Of consumers feel more positive about a company after reading custom content on its site.

22

ways to create content

1.  CURATE:  list   your  favourite  blog   posts 4.  GUEST:  Ask   someone  to  you  want   to  connect  with

2.  SUCCESS:   Share  your   successes 5.  MASH  UP:  “What   Batman  Can  Teach   You  About  Success”

3.  BRAIN   STORMING:  Ask   your  friends,  off  and   online 6.  ASK:  Speak  to   your  database  and   customers 9.  REVIEW:  Pick  a   product/ service   and  review  it

7.  MEMORIES:   Revise  and  revive   old  content

8.  INTERVIEW:  Speak   to  your  database   and  customers

10.  CHALLENGES:   Share  your   Challenges 13.  MOVIES:   Characters  &   stories  trigger   ideas 16.  TV:  Choose  popular   shows  with  your   audience

11.  CASE  STUDIES:   Things  that  work  and   don’t  for  you 14.  WATCH  A  PLAY:  This   is  incredibly  stimulating  and   better  than  watching  a   movie! 17.  TRENDS:  Use   Google  trends  it  will   boost  your  hits!

12.  BOOKS:  Using  popular   book  names  or  titles “50  Shades  of  Email” 15.  COMICS:  Super   heroes  make  great   article  themes

18.  CELEBRITY:   Any  one  will  do!

19.  GET  PERSONAL:     Personal  stories   ALWAYS  connect

20.  TAKE  A  WALK:   This  will  restart  your   brain!

21.  RECYCLE:     Take  your  old  information   and  recycle  them!

22.  STEREOTYPES:     Deal  with  you  industry   stereotypes  head  on

We ASSUME too much...

i.e.  F rankenstein  was  a  nice  guy  trapped  in  a  monsters  body!

^ledge Know

Thought is the ENEMY of...

Action

THE CONFUSED MIND ALWAYS SAYS...

“NO”

Educate
your prospects to be Better customers!

THIS  IS  NOT About   BLOWING  your TRUMPET!

REMoving
the  BARRIERS...

9 steps to keeping it simple
1.  GIVE  one  person  SOLE  ownership  and  time  to  complete  the  task 2.  GRAB  your  contacts  (EVERYTHING  from  EVERYWHERE) 3.  DEFINE  what  your  business  wants  to  be  known  for  (3  words) 4.  FIND  OUT  what  your  customers  biggest  problems  are 5.  WRITE  OUT  a  lot  of  headlines  and  bullet  points  to  solve  it 6.  ORGANISE  them  based  on  related  products  &  services   7.  OUTSOURCE  your  brief  to  a  writer  (you  WON’T  do  it!) 8.  ADD  &  LINK  your  articles  to  your  email  &  hit  send! 9.  RECORD  your  results  and  improve  on  them  next  time

JV  +  Action

Value  Trade   +  Traffic

start here...

your website must 1 capture data 2 create a position of expertise 3 create top of mind brand recognition 4 sell

your database must 1 be in a centralised location 2 captures from every media 3 segmented to drive relevance 4 communicate with purpose & value

your content must 1 be relevant 2 be valued & shareable 3 position your business as experts provide emotion, experience & 4 education

sales page

content

X50
blog Email

site

awareness interest DESIRE action

home

people thinking about
“summer fashion”
“nights out”
“online betting” “succession planning” “facebook”

“good diet”

“self-publishing” “custom printing” “grocery shopping” “online agency” “blu ray player” “driving instructor” “business consultant”

“new tyres”
“getting fit”

“designer”

PROMOTED

shared

SEARCHED

web site

clicked page
qualified lead

sale page

Choose  Your  Weapons...
website database email content marketing joint ventures seo / sem social media pr

choose 3 AT MOST and...

BE  EXCELLENT!

THANK  YOU!
Discover More @ brandmail.com.au