INDUSTRY REVIEW

Stock exchange means any body of individuals, whether incorporated or not, constituted for the purpose of regulating or controlling the business of buying, selling or dealing in securities. These securities include:

(i) Shares, scrip, stocks, bonds, debentures stock or other marketable securities of a like nature in or of any incorporated company or other body corporate;

(ii) Government securities; and

(iii) Rights or interest in securities. An important early event in the development of the stock market in India was the formation of the native share and stock brokers 'Association at Bombay in 1875, the precursor of the present day Bombay Stock Exchange. This was followed by the formation of associations/exchanges in Ahmedabad (1894), Calcutta (1908), and Madras (1937). The Bombay Stock Exchange (BSE) and the National Stock Exchange of India Ltd (NSE) are the two primary exchanges in India. In addition, there are 22 Regional Stock Exchanges. However, the BSE and NSE have established themselves as the two leading exchanges and account for about 80 per cent of the equity volume traded in India. The NSE and BSE are equal in size in terms of daily traded volume.

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BOMBAY STOCK EXCHANGE
The Bombay Stock Exchange (BSE) (formerly, The Stock Exchange, Mumbai) is the oldest stock exchange in Asia and has the third largest number of listed companies in the world, with 4900 listed as of Feb 2010. It is located at Dalal Street, Mumbai, India. It is the 4th largest stock exchange in Asia and the 11th largest in the world. The BSE SENSEX (SENSitive indEX), also called the "BSE 30", is a widely used market index in India and Asia.

Bombay Stock Exchange

Type - Stock Exchange Location - Mumbai, Founded -1875 Owner - Bombay Stock Exchange Limited Key people - Madhu Kannan (CEO & MD) Currency - INR No. of listings - 4,990 MarketCap - US$1.28 trillion (Feb, 2010) Volume - US$980 billion (2006) Indexes - BSE Sensex 2

NATIONAL STOCK EXCHANGE

The National Stock Exchange of India (NSE) situated in Mumbai - is the largest and most advanced exchange with 1016 companies listed and 726 trading members. The NSE is owned by the group of leading financial institutions such as Indian Bank or Life Insurance Corporation of India. NSE has the S&P NSE 50 Index (Nifty) which consists of fifty stocks. These exchange do not work of its own, rather, these are run by some persons and with the help of some persons and institution. All these are down as functionaries on stock exchange. These are 1. Stockbrokers 2. Sub- brokers 3. Market makers 4. Portfolio consultants etc.

1.) Stockbrokers
Stock brokers are the members of stock exchanges. These are the persons who buy, sell or deal in securities. A certificate of registration from SEBI is mandatory to act as a broker. SEBI can impose certain conditions while granting the certificate of registrations. It is obligatory for the person to abide by the rules, regulations and the buy law. Stock brokers are commission broker, floor broker, arbitrageur etc.

Detail of Registered Brokers Total no. of registered brokers as on 31.03.2012 9000 Total no. of sub-brokers as on 31.03.2012 24000

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2.) Sub-broker
A sub-broker acts as agent of stock broker. He is not a member of a stock exchange. He assists the investors in buying, selling or dealing in securities through stockbroker. The broker and subbroker should enter into an agreement in which obligations of both should be specified. Subbroker must be registered SEBI for a dealing in securities. For getting registered with SEBI, he must fulfill certain rules and regulations.

3.) Market Makers
Market maker is a designated specialist in the specified securities. They make both bid and offer at the same time. A market maker has to abide by bye-laws, rules regulations of the concerned stock exchange. He is exempt from the margin requirements. As per the listing requirements, a company where the paid-up capital is Rs. 3 crore but not more than Rs. 5 crore and having a commercial operation for less than 2 years should appoint a market maker at the time of issue of securities.

4.) Portfolio consultants
A combination of securities such as stocks, bonds and money market instruments is collectively called as portfolio. Whereas the portfolio consultants are the persons, firms or companies who advise, direct or undertake the management or administration of securities or funds on behalf of their clients.

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CAPITAL MARKET Capital Market is divided into two categories :-

1. Primary Market 2. Secondary Market

1.)Primary Market
Securities generally have two stages in their life span. The first stage is when the company initially issues the security directly from its treasury at a predetermined offering price. This is a primary market offering. It is referred to as the Initial public Offering (IPO). In primary market, securities are offered to public for subscription for the purpose of raising capital or fund.

2.) Secondary Market
Secondary market refers to a market where securities are traded after being initially offered to the public in the primary market and/or listed on the Stock Exchange. Majority of trading is done in the secondary market. Secondary market comprises of equity markets and the debt markets. Secondary market is an equity trading avenue in which already existing/pre-issued securities are traded amongst investors.

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Just like money is saved in your bank account. With their research expertise. The company provides equity based products (research. It is the retail broking arm of the Mumbai – based SSKI (SHANTILAL SHEWANTILAL KANTILAL ISWARNATH LIMITED) Group. You can also open a Sharekhan Demat Account.). In India if you are planning to trade in shares. Tarun Shah. Earlier shares or stocks or a company were bought and sold in paper format. 6 . margin funding. they provide investors with end-to-end solutions in investments. They provide trade execution services through multiple channels – an internet platform. Shares are stored in your Demat Account. is Mr. customer commitment and superior technology. etc. buy sell stocks. Sharekhan is actually a brand name from 'SSKI Securities'. or invest in commodities like gold etc. The CEO of Sharekhan Ltd.sharekhan. A demat account is an account which you need in India to buy and sell shares. Sharekhan is one of the top retail brokerage houses in India with a strong online trading platform. depository. derivatives.COMPANY PROFILE Sharekhan is a leading online broker in India. trade in stock market derivatives like futures and options. It has one of the largest networks in the country with 704 share shops in 280 cities and India’s premier online trading portal www. Now they are stored electronically.com . telephone and retail outlets. equities. you should know about Sharekhan.

n .Sharekhan provides 4 in 1 account.trade Portfolio Management Share Shops Fundamental Research Technical Research 7 . Demat a/c Trading a/c : for cash calculation Bank a/c : for fund transfer Dial and Trade : for query relating trading PRODUCTS AND SERVICES OFFERED BY SHAREKHAN          Equity & Derivatives Trading Depository Services Online Services Commodities Trading Dial .

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minimize risk and reduce costs. In a strictly legal sense. a DP is an entity that is registered as such with SEBI under the provisions of the SEBI Act. there is a need to ensure that an effective online trading mechanism is available for the retail investors to transact in the paperless form. NSDL NSDL is the first and largest depository in India.Bombay Stock Exchange are linked directly to CDSL. SEBI registered depository’s :NSDL – National Securities Depository Limited CDSL – Central Depository Services Limited Minimum net worth required for a depository is 100 crores. They are the intermediaries between the depository and the investors. promoted by the stock exchange.Depository A depository is an organization which holds securities of investors in electronic form at the request of the investors through a registered Depository Participant.National Stock Exchange are linked directly to NSDL. mumbai in association with bank of India. and state bank of India and HDFC bank. CDSL Central Depository Services India Ltd. Depository Participant A Depository Participant (DP) is described as an agent of the depository. It works to support the investors and brokers in the capital market of the country. Trades done is NSE . bank of baroda. It aims at ensuring the safety and soundness of Indian market places by developing settlement solutions that increasing efficiency. The relationship between the DPs and the depository is governed by an agreement made between the two under the Depositories Act. With the depositories in place. Trades done is BSE . It also provides services related to transactions in securities. 9 .(CSDL) is the other depository.

Rematerialization Rematerialization is the process by which a client can get his electronic holdings converted into physical certificates. In order to dematerialize certificates. The client has to submit the rematerialization request to the DP with whom he has an account along with a Remat request form. an investor will have to first open an account with a DP and then request for the dematerialization request form(DRF). which is available with the DP. 10 . The physical shares will be posted by the company directly to the clients. and submitting the same along with the physical certificates.Dematerialization The dematerialization system is an alternative to the physical existence of securities. In this system securities are converted into electronic form and deposited in a depository account in the investor’s name.

Signed Photograph of all holders 11 . if filled 6. A copy of cancelled cheque 5. Nominee photograph.List of Documents required to open an account with SHAREKHAN : 1. Copy of Ration Card 3. Proof of identity You can submit a photo copy of any of the following o Voter ID o Passport o PAN Card o MAPIN UID Card o Driving License o Photo I card issued by Employer registered under MAPIN 2. Address Proof You can submit a photo copy of any of the following o Voter ID Card o Driving License o Passport o Ration Card o Telephone Bill o Electricity Bill o Leave – License o Bank Passbook o Latest Bank Statement o Insurance Policy o Flat Maintenance Bill 4.

Minimum Rs. 25 per request 12 . Rematerialization Charges Rs. Closing Charges Rs. whichever is higher.Sharekhan Demat Account Charges Opening Charges NIL Account Maintenance Charges After one year Rs.02% . 15 Dematerialization Charges Rs. Minimum Rs. 100 Charges for Buying Shares Charges for Selling Shares 0. 400 per annum.12% of the value of the securities. 15 0. 25 per certificate of 0. 3 per certificate or Rs 15 per request. whichever is higher Charges for Requests to freeze or defreeze Sharekhan Demat Account Rs.04% .

Low customer base. Relentless pressure to maintain profitability due to rising. Team of talented and commited Professionals 5.urban areas. Increasing number of local players. WEAKNESSES 1. 2. 3. 2. Upgraded product design 4. High employee turnover. Good co-operation between employees. Competition from cheap imports.SWOT ANALYSIS STRENGTHS 1. Constant pressure to be cost competitive to meet customer expectations. Employees are highly empowered. Marketing at rural and semi. OPPORTUNITIES 1. Increased spending power. 13 . 3. 3. 2. Strong communication network. Growth rate of mutual fund industry is 40% to 50% during last year and it is expected that this rate will be maintained in future also. 3. THREATS 1. 2.

15% 0.) Annual maintenance charges(Rs.25% 0.40% Online demat & trading facility Relationship Manager Software Facility Yes Yes Yes Yes Yes Yes No No No Yes Yes No No Yes Yes Tips & research facility Yes No Yes No Yes 14 .05% 500 Nil 250 Nil 0.) Brokerage Rate Intraday Delivery Sharekhan Nil ICICI Direct 750 IndiaInfoline 555 Religare Indiabulls 500 1000 After one year 0.05% 0.75% 0.COMPARATIVE ANALYSIS Basis Account Opening Charges(Rs.50% 0.05% 0.05% 0.50% 0.

15 . 1. Asset management firms allow investors to estimate both the expected risks and returns. as measured statistically.PORTFOLIO MANAGEMENT STRATEGIES Portfolio Management is the act of managing the mutual funds and other assets of an investor. Active Portfolio Strategy 1. and instead relies on diversification to match the performance of some market index. Passive Portfolio Strategy 2. This also includes making sure that the best possible investments are being made. There are mainly two types of Portfolio management strategies. Passive Portfolio Strategy: A strategy that involves minimal expectation input. Active Portfolio Strategy: A strategy that uses available information and forecasting techniques to seek a better performance than a portfolio that is simply diversified broadly. A passive strategy assumes that the marketplace will reflect all available information in the price paid for securities 2.

MAJOR PLAYERS IN THE REGION 16 .

17 . Classic Account This is user friendly product which allows the client to trade through website www. It is not suitable for Intraday traders.SHAREKHAN Types of account in Sharekhan Ltd. SHAREKHAN ONLINE A/C CLASSIC A/C OFFLINE A/C TRADE TIGER A/C Sharekhan offers two types of trading account for its clients: 1.sharekhan.com and is suitable for the long term investors who do not worry about stock price fluctuations minute-by-minute.

which enables one to buy and sell in an instant.05 % Delivery – 0. the CLASSIC and SPEEDTRADE ACCOUNT also gives Dial-n-trade services. Trade Tiger Account This is an internet – based software application.50 % Trade Tiger Account NIL NIL Intra-day – 0. one can dial sharekhan’s dedicated phone lines 1-80022-7500. It is deal for active traders and jobbers who transact frequently. With this service.2. Beside this.50 % 18 . Relationship Managers are always available on Office Phone and Mobile to resolve customer queries.05 % Delivery – 0. CHARGE STRUCTURE Fee Structure for General Individuals: - Charge Account Opening Monthly Commitment Brokerage Classic Account NIL NIL Intra-day – 0. DIAL-N-TRADE Along with enabling access for trade online. 3970-7500. It is especially suited for intraday traders.

19 . The day when the client buys the share and the next two days after that day is called as Delivery. There are different charges for Intraday and Delivery.BROKERAGE A fee charged by an agent. The buying or selling of share should be within the day only. INTRADAY BASED The day to day buying and selling or daily transactions are called as Intraday. It involves buying shares on a market day and selling them only after receiving the delivery of those shares in demat account. or agent's company to facilitate transactions between buyers and sellers. DELIVERY BASED It is the three day transaction.

ICICI Direct (or ICICI Direct. IPO’s 3.com) is stock trading company of ICICI Bank. it also provides facility to invest in IPOs. Products and Services offered by ICICI Direct :- 1. Trading on NSE/BSE 4. Mutual Funds and Bonds. Investing in Mutual funds 2. Along with stock trading and trading in derivatives in BSE and NSE. Call Trade 20 . Trading is available in BSE and NSE.

Commodity Trading 3. The Indiabulls professional Network offers real-time prices. IPO Distribution 21 . This powerful technology is complemented by our knowledgeable and customer focused Relationship Managers. Depository Services 4. Equity and Debt Stock Broking 2. detailed data and news. Products and Services offered by Indiabulls: 1. and electronic trading capabilities.INDIABULLS Indiabulls is India’s leading retail financial services company with 77 locations spread across 64 cities. intelligent analytics. Indiabulls is lead by a highly regarded management team that has invested crores of rupees into a world class infrastructure that provides real-time service and 24/7 access to all information and products.

www.com Securities Pvt. Apart from offering online trading in stock market the company offers mutual funds online. 3.It Deals In Mutual Fund And Insurance. 2.com is a focused website for online stock market trading. 5paisa.INDIA-INFOLINE India Infoline. is a wholly owned subsidiary of India Infoline.5paisa. The subsidiary was formed to comply with regulatory guidelines. Personal finance:.com. Online Trading :.com is a trade name owned by the India Infoline.com Ltd and is the stock broking arm of India Infoline. Products and Services offered by India-infoline: 1. Stock market:-IILSPL deals in stock market by trading in equity and derivatives. Ltd.com group.It provides services in stock and commodity trading (through internet) 22 .

Investment Banking 3. Wealth Advisory Services 4. a subsidiary of Religare Enterprises Limited is a leading equity and securities firm in India.(RSL). To broaden the gamet of services offered to its investors. Portfolio Management 23 .RELIGARE Religare Securities Ltd. the company offers an online investment portal armed with a host of revolutionary featues. The major activities and offerings of the company today are Equity Broking. The company currently handles sizeable volumes traded on NSE and in the realm of online trading and investments. it currently holds a reasonable share of the market. Products and Services offered by Religare: 1. Equity and Commodity Trading 2.

) Brokerage Rate Intraday Delivery Sharekhan ICICI Direct IndiaInfoline 555 Religare Indiabulls Nil 750 500 1000 After one year 0.40% Online demat & trading facility Relationship Manager Software Facility Yes Yes Yes Yes Yes Yes No No No Yes Yes No No Yes Yes Tips & research facility Minimum Margin Requirement(Rs.50% 0.) Annual maintenance charges(Rs.50% 0.05% 0.05% 0.05% 500 Nil 250 Nil 0.ANALYSIS OF DIFFERENT COMPETITORS Basis of Comparison Account Opening Charges(Rs.) Yes No Yes No Yes 5000 Nil (As per client’s requirement) 5000 5000 Nil (As per client’s requirement) 24 .05% 0.25% 0.75% 0.15% 0.

05 0.8 0.6 0.75 0.05 0.1 0 0.2 0.4 Intraday Delivery 0.5 0.5 0.25 0.5 0. Comment – According to the survey ICICI Direct charge maximum brokerage as compare to others whereas Sharekhan Ltd.05 Sharekhan India Infoline ICICI Direct Indiabulls Religare All the figures are in paisa/100 rupees.Results on the Basis of Brokerage Charges :- 0. charge only 0.05 0.3 0.7 0. 25 .15 0.25 paisa on maximum investment.4 0.

Religare – AMC is Rs 250. India Infoline – No AMC charges. 26 .Results on the Basis of Account Maintenance Charges (AMC) :- 500 500 400 300 250 200 100 0 Sharekhan India Infoline ICICI DirectIndiabulls Religare Comment – Sharekhan – AMC are charged after one year. ICICI Direct – AMC is Rs 500.No AMC charges. Indiabulls .

investors get access to a wide range of information on the content-rich portal. www. EDUCATION. Ever since it launched Sharekhan as its retail broking division in February 2000. Technology With their online trading account one can buy and sell shares in an instant from any PC with an internet connection. Knowledge In a business where the right information at the right time can translate into direct profits.com) as well as over the Voice Tool.sharekhan.REASONS TO CHOOSE SHAREKHAN LIMITED Experience SSKI has more than eight decades of trust and credibility in the Indian stock market. In the Asia Money broker's poll held recently.com. over the Internet (through the website www. SSKI won the 'India's best broking house for 2004' award. They have a dedicated call-center to provide this service via a Toll Free Number 1800-22-7500 & 39707500 from anywhere in India.sharekhan. it has been providing institutional-level research and broking services to individual investors. Convenience One can call Sharekhan’s Dial-N-Trade number to get investment advice and execute his/her transactions. Investors will also get a useful set of knowledge-based tools that will empower them to take informed decisions. TOOLS AND EXECUTION services for investors. 27 . Customers get access to the powerful online trading tools that will help them to take complete control over their investment in shares. Accessibility Sharekhan provides ADVICE. These services are accessible through many centres across the country (Over 650 locations in 150 cities).

I have learnt about various fundamentals and technical aspects. I was asked to collect number of leads and references. its products and policies. Selling a demat account requires special focus on targeting the customers. During this venture I came across many people who came from different walks of life. He also gave us tips on how to do telecalling. The products which I have sold up till now are Demat accounts. I have learnt how to deal with them and convince them to open the demat account with Sharekhan. Wasting time on the customer who does not know anything about stock market is completely worthless. At Sharekhan we have also been taught to use the online terminal. I had very little knowledge about the stock market and its fundamentals.MY SIP IN THE ORGANISATION Before my Summer Internship Programme. I have learnt about various factors and their significance in market. schemes and policies and also about its competitors. Saurabh Kumar Singh. In first and second week we had training sessions which was given by our company guide Mr. And now after undergoing training for 8 weeks at Sharekhan there is a tremendous increase in my knowledge about the stock market. He gave us tips on how to open and close the calls. So what I had to do is to identify the prospective client and then try to convince them. I have also gained a lot of knowledge about the Sharekhan Company and its various products. Our main task was to sell the online demat account. He also provided information regarding the documents required to open the demat account. I have also learnt the impact of Sensex and Nifty on overall stock market. 28 . The person who will be investing in the market should have at least the basic knowledge about the same or should have the curiosity to gain the same. Each and every person does not invest in the share market. which affect the stock prices in short run and long run. He gave us the complete information about the company.

Customer Relationship Managers. Google etc. Chartered Accountants.Sharekhan also gives advertisement in leading English dailies and on channels like CNBC where the customers care toll free number is displayed. business people. Sharekhan also started a scheme of free demat account opening and also the one in which the brokerage reduces to half of the original brokerage of 0. It also gives ads on various sites like Yahoo. The clients can be people from the Big Showrooms and malls like Big Bazaar. it is all a very good learning experience for me. housewives. Travel agents. So. real estate people.05% for Delivery. TASKS 29 . Assistant Sales Manager and engineers of some companies.05% for Intraday and 0.

5. 30 . To do the telecalling and take appointments. 2. To tell the client about the advantages of opening a demat account with Sharekhan Limited. To convince the client to open Demat account at Sharekhan Ltd. To tell the client about the company and its products.1. 4. To collect the leads. 3.

TELE CALLING WISH/ GREETINGS INTRODUCTION CLOSE THE CALL PURPOSE OF CALLING FIX THE APPOINTMENT NEED GENERATION BROKERAGE EXPLANATION OBJECTION HANDLING LEARNING AT TRAINING 31 .

• • • • • Knowledge about online share trading Managing the relationship and time with each and every client Improvement in communication skills and confidence Update Research about share OBJECTIVES OF THE STUDY 32 .

To have a practical experience of working in a reputed organization. To learn the online terminal used for trading. To know how to handle various types of customer. But the main aim of our research to find out the truth that is hidden and which has not been discovered as yet. It is like to discover to Question through the application of scientific procedure.       To study about the competitive position of Sharekhan Ltd in competitive market.Each research study has its own specific purpose. To study the various products of the company. SIGNIFICANCE OF THE STUDY 33 . To gain practical knowledge of the market.

This project will accomplish to understand the problem faced by the new client with respect to online share trading and find ways to solve their queries at microscopic level. This data can be exported to take in the trends across the industry. It is a rapidly changing and evolving sector. The significance for the industry lies in studying these trends that emerge from the study.This is a limited study which takes into consideration the responses of people. SAMPLE 34 . It also aims at finding out the brand image of the organization amongst the general investors and give information to the management about the news developments in the market adopted by the competitors and the areas where the company needs to improve.

It refers to the technique or the procedure the researcher would adopt in selecting item for the sample. The researcher will have to decide one or more of such units that he/she has to select for his study. Sampling Units Sampling unit may be a geographical one.Sample Design A sample design is a definite plan for obtaining a sample from a given population. such as state. village etc. district. COLLECTION OF DATA 35 . Size of Sample This refers to the number of respondents to be selected from the population to constitute a sample. In my research study Delhi is a sampling unit. In my research sample size is 100.

the researcher will have to collect primary data. inaccurate. When the needed data do not exist or are outdated. PRIMARY DATA: Primary data is collected through personal references.e Leads Management System of the company and customer references.The researcher can gather primary data. i. SECONDARY DATA: The main source of information for the project was:    Telephone directory Used leads of the company Leads of the other company. Primary data are data specially gathered for a specific purpose or a specific research project. LMS i. or unreliable. secondary data or both. Secondary data are data that were collected for another purpose and already exist somewhere. telephone list for tele-calling CONTACT METHOD / INSTRUMENT USED: The marketing researchers have to contact the respondents:  Telephone ANALYSIS 36 .e.

2. Awareness related to security markets? 37 . Because of remaining 20% take his/her residential property as an investment. Do you know about investment options available? 20% 80% Yes No Comment – Only 80% people knows the exact meaning of investment.1.

3. some promotional activities are required for increasing the awareness about security market.17% 8% 75% Complete Partial Nil Comment . Do you know about the different types of investment 38 .On that basis. so. we conclude that 17% people know nothing about the securities investments and 75% people have partial knowledge about it.

alternatives? a) Share market c) Real estate e) Others b) Banks d) Commodity INVESTMENT SCENARIO Share market Banks Real estate Commodity Others TOTAL PERCENTAGE 60% 15% 11% 9% 5% 100 39 .

4. It is 60% of the total population. Do you have any de-mat & trading account? 40 .9% 11% 15% 5% Share market Banks 60% Real estate Commodity Others Comment – Today scenario is changed so that most area covered by the share market.

5. In which company you have d-mat and trading account? 41 .40% 60% Yes No Comment – Only 60% respondents have de-mat and trading account and remaining 40% does not have the account.

COMPANY Sharekhan India .Infoline ICICI Direct Indiabulls Religare Others TOTAL PERCENTAGE 38% 20% 14% 12% 9% 7% 100 42 .

In Sharekhan Ltd 38% respondents have de-mat & trading account because of better services and no annual maintenance and other charges. 43 .9% 12 % 14 % 7% 38 % Sharekhan India Infoline ICICI Direct 20 % India Bulls Religare Others Comment .

44 . only 18% consider returns and 8% consider risk. Most important things you take into your mind while making investments? FACTORS Risk Returns Both Total PERCENTAGE 8% 18% 74% 100 8% 18% Risk Returns 74% Both Comment-74% people consider both the factors risk as well as returns but.6.

What is the basic purpose of your investment? INVESTMENT PURPOSE Liquidity Returns Capital appreciation Tax benefits Risk covering Others Total PERCENTAGE 30% 25% 10% 20% 5% 10% 100 5% 20% 10% 10% 30% Liquidity Returns Capital appreciation Tax benefits Risk covering Others 25% Comment . risk covering.7. And remaining 25% are interested in capital appreciations.75% people are interested in liquidity. and others. 45 . returns and tax benefits.

has gone beyond only meeting Sales targets and generating profit volumes. Satisfaction level among the customers with current broker? KNOWLEDGE Yes No Total PERCENTAGE 92% 8% 100 Sales Yes No Comment .This pie chart accentuates the fact that Strategic marketing.8. It shows that all the competitors are striving hard not only to woo the customers but also to make them Brand loyal by generating customer satisfaction. today. 46 .

      Lack of promotional activities undertaken by Sharekhan securities Ltd. Businessmen are more interested in the stock market than the others. Coming to faith 70% say Sharekhan Ltd is better than others stock brokers due to customers satisfaction. Main purposes of investments are returns & liquidity.FINDINGS   According to the survey most of the customers of “Sharekhan Ltd” says that it is pocket friendly. Commodity market is less preferred by the investors.  People pay more emphasis on brokerage than service provided by brokerage houses. People want to invest their money in the security market but they don’t have the proper knowledge. in Delhi Region. 47 . Investors take risk as well as returns into their mind while making the investment.

provide the facility of Trade tiger as well as relationship manager facility for encouragement and protect the interest of the investors.  The company should also organize seminars and similar activities to enhance the knowledge of prospective and existing customers.CONCLUSION  On the basis of the study it is found that Sharekhan Ltd is better services provider than the other stockbrokers because of their timely research and personalized advice on what stocks to buy and sell. Sharekhan Ltd. so that they feel more comfortable while investing in the stock market.  It also provides the information through the internet and mobile alerts that what IPO’s are coming in the market and it also provides its research on the future prospect of the IPO. 48 .  Study also concludes that people are not much aware of commodity market and while it’s going to be biggest market in India.

49 . Provide the facility of free demonstrations for all. Improvement in the opening of De-mat & contract notice procedure is required. People at young age should be encouraged to invest in stock market.SUGGESTIONS     Commitment should be equalized for every person.    Some promotional activities are required for the awareness of the customer. There should be a limited number of clients under the relationship manager. Seminars should be held for providing information to prospective and present customers. So that he can handle new as well as old customer properly.

There may be biasness in information by market participant. The survey was carried through questionnaire and the questions were based on perception. Complete data was not available due to company privacy and secrecy. Size of the research may not be substantial. There was lack of time on the part of respondents. 50 .LIMITATIONS       As only Delhi dealt in survey so it does not represent the view of the total Indian market.