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I, hereby declare that research submitted to Mr. shaheer alam by name is my own original work. I am aware of the fact that in case, my work is found to be plagiarized or not genuine, R&DD has full authority to cancel my research work and I am liable to penal action.

Sardar Abdul Wasay Khan Date: 27-11-2012


I dedicated this research report to my loving parents and my professor. They have given me a lot support throughout my life and have always encouraged me to follow my dreams and reach my goals. If it wasn't for my parents, I would have never figured out what I am most passionate about. Their continuous company has always triggered me to fight for my ambitions.


Executive summary
Hewlett Packard is a technology provider to individuals and institutions globally. The company's offerings composites of IT infrastructure, global services, business and home computing, and imaging and printing. With 6 business units operating around the globe HP states to enrich the technological infrastructure and provide best technology to the customer. As they At HP, we don't just believe in the power of technology. We believe in the power of people when technology works for them. See how we've helped people impact what matters in companies and communities around the world.


Acknowledgement I am grateful to Almighty Allah, whose blessing has always been the source of encouragement for me and who gave me the ability to compete this task. I wish my heartiest thanks to my parents who encouraged me at every stage of life and remembered me in their prayers. I can never turn down their efforts they put forward for my bright future. May Allah be Almighty rendered them with affection and forgiveness in this life and afterward.



Table of content
Declaration ... i Dedication .... ii Executive summary... iii Acknowledgement .. iv Table of content ... v

Chapter 1: Introduction 1 1 2 3 4 5 6 7 8 9 Mission and vision statement 1 SWOT analysis 4 PESTLE 7 Porter 5 forces 9 Industry Analysis 12 Company Culture 14 Pricing Strategy .. 15 Marketing strategy .. 16 Product strategy .. 18

10 Life Cycle 19 11 Product lifecycle .. 20 12 Technology lifecycle 20 13 Strategic recommendations .. 23 14 References . 27