1. NO PURCHASE NECESSARY. A PURCHASE WILL NOT IMPROVE ONE’S CHANCE OF WINNING. 2. Dates: The #BJROCKS Statigram Contest (the “Contest”) begins at 12:01 AM (EST) on October 15, 2012 and ends at 11:59 PM (EST) on October 29, 2012 (the “Contest Period”). 3. Eligibility: The Contest is open to legal residents of the fifty (50) United States and the District of Columbia, who are sixteen years of age or older as of October 15, 2012. Void in Rhode Island, Puerto Rico and the other United States territories, and wherever prohibited, taxed or restricted by law. The Contest is subject to all federal, state and local laws and regulations. Employees and representatives of Sponsor, its licensees and their respective affiliates, parents, subsidiaries and advertising, promotion, publicity, production and judging agencies (collectively, the “Contest Entities”), and their immediate family members and those with whom any of the above is domiciled (whether related or not), are not eligible to enter or win. For purposes of these Official Rules, an “immediate family member” includes spouse, domestic partner, parents, siblings and children. 4. How To Enter: Internet access and an Instagram account is required to enter. If you don’t already have a Instagram account, download the Instagram app to create one. It is free to create an account. Once you have an account, to enter, you must follow @xoBetseyJohnson on Instagram and create a photo to @xoBetseyJohnson, which includes the hashtag “#BJROCKS” as well as an original picture, drawing or photo utilizing the #BJROCKS hashtag (hereinafter an “entry”). There is a limit of one (1) entry per person, regardless of email address or Instagram account, throughout the Contest Period. All entries must comply with these Official Rules and meet the submission guidelines detailed below (“Submission Guidelines”) to be eligible. Proof of submission of entry does not constitute proof of delivery or entry during a Contest Period. Entries received from any person, regardless of email address used, in excess of the stated limitation will be void. All entries must be received during the Contest Period to be eligible. The computer clock of the Webmaster hosting the Promotion is the official timekeeping device. All entries become the property of Sponsor and will not be returned, and Sponsor will not verify receipt of entries. 5. Submission Guidelines: Each entry that is submitted to the Contest must comply with the following Submission Guidelines. Any entry that, in Sponsor’s sole and absolute discretion, violates these Official Rules or the Submission Guidelines below will be disqualified and/or will not be eligible to win a prize.

The entry MUST, in the sole discretion of Sponsor: · Be written in English;

The entry must NOT, in the sole discretion of Sponsor: · Contain language that violates or infringes upon another’s rights, including but not limited to privacy, publicity or intellectual property rights (including, without limitation, trademark or copyright infringement);

the potential winner will be required to respond to such comment accepting the prize and providing his/her email and physical mailing address for prize delivery purposes within three (3) calendar days of such notification or notification attempt. Winner Notification/Acceptance: All potential winners must comply with these Official Rules as published in order to accept a prize and be confirmed as an official winner. winners shall indemnify the Released Parties from any claims. Sponsor’s competitors or their products or services. and/or · Contain language in which the Released Parties do not wish to associate themselves with. · Contain language that is unlawful. liabilities and expenses (including reasonable legal fees) arising from breach of these Official Rules. hatred or harm against any group or individual or promotes discrimination based on race. three (3) Winners will be selected after the Contest Entry Period by Sponsor from among all eligible entries received throughout the Contest Period. for advertising and promotional purposes). 2012. controversial or libelous. likenesses. 7. throughout the universe. Sponsor will attempt to contact such potential prize winner two (2) times during the three (3) calendar day period. or other indicia identifying any celebrities and/or other public or private figure. · Contain language that promotes bigotry. damages. actual or simulated likenesses. defamatory. nationality. without limitation. Acceptance of a prize constitutes permission for the Sponsor and its designees to use the name. totaling three (3) potential Winners. without additional compensation unless prohibited by law. Sponsor retains the right not to award such Contest prize. 6. state. The ARV of each prize is a digital gift card valued at five hundred dollars ($500) for the First Prize Winner. each Winner will receive a digital gift card in various denominations redeemable on www. The total ARV of all prizes awarded in this Contest is nine hundred fifty dollars ($950). you can change your account settings back after the time period for receiving notifications has ended).· Disparage Sponsor or its products or services. the authorized account holder of the email . such prize will be forfeited and an alternate potential winner will be selected from among remaining eligible entries. city. Instagram account information. throughout the Contest Period. hateful. · Contain company names. If in any instance. as detailed below. which entrant has a limited license to use for this Contest. obscene. brand names or trademarks other than those owned by Sponsor. religion. in their sole discretion. In the event of a dispute as to any Account. and prize information of prize winner(s) in connection with the Contest and the exploitation thereof (including. living or dead with the exclusion of Betsey Johnson. product names. or if a potential prize winner is found to have not complied with these Official Rules. indecent. or the prize will be or any other person or party affiliated with the Contest. in violation of or contrary to applicable laws or regulations. · Contains the names. slanderous. Odds of winning a prize are dependent upon the total number of eligible entries received during the Contest Period. Further. On or about one (1) business day after the Drawings. you may have to have your account settings set to “unprotected” or “public”. The decisions of Sponsor are final and binding on all matters relating to this Contest. disability. if any. Upon notification or notification attempt. There is a limit of one (1) prize per person. in perpetuity. Sponsor will notify the potential prize winner via a comment from @xoBetseyJohnson to the potential Prize winner’s Instagram photo used to enter the Contest (note: in order to receive such direct message. tortious. Once confirmed. · Contain language that is inappropriate. racism. in all media. gender. opinions. a digital gift card valued at three hundred dollars ($300) for the Second Prize Winner and a digital gift card valued at one hundred fifty dollars ($150) for the Third Prize Winner. biographical information. and an alternate potential prize winner will be selected and notified. profane. notification attempt(s) for the potential prize winner fails for any reason. sexual orientation or age. Drawings/Prizes And Approximate Retail Value (“ARV”): On or around October 30. In the event there are no entries during the Contest Period.

injuries. Sunnyside. successors and assigns. either at law or equity. delay in operation or transmission. arising from or in any way relating to participation by a winner or guest in the Contest. Each winner releases and holds harmless the Contest Entities. If. from any and all claims.. which can be found at http://betseyjohnson. or other organization responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. online service deaths. 52-16 Barnett Avenue. tampering. affiliates and subsidiaries. photograph. Ltd. terminate. indirect. possession. bugs. testimonial. deletion. image. the “authorized account holder” is the natural person assigned to an e-mail address by an Internet service provider. Sponsor shall have final decision on any and all claims concerning the Contest. without limitation. could corrupt or affect the administration. the Contest is not capable of running as planned by reason of infection by computer virus. agents. communications line failure. affiliates and subsidiaries. suits. Any person attempting to defraud or in any way tamper with the Contest will be ineligible for prizes and may be prosecuted to the full extent of the law. 8. defect. their respective parents. security. Sponsor: The Sponsor of the Contest is Steven Madden. online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. their respective parents. use or misuse of any prize. direct. damages. Sponsor is not responsible for injury or damage to a participant’s or to any other person’s computer related to or resulting from participation in this Contest or the downloading of materials from or use of Sponsor’s website. The “authorized account holder” is the natural person assigned an email address by an Internet access provider. rights. whether caused by website users or by any of the equipment or programming associated with or utilized in the Contest. In no event will any of the Contest Entities. or other liabilities. actions. losses. Sponsor reserves the right at its sole discretion to cancel. whether known or unknown. fairness. Instagram. asserted or non-asserted. participants agree to be bound by these Official Rules and the decisions of the Sponsor and any Contest judge. All entries will be deemed to have been made by the authorized account holder of the submitted e-mail address. sums of money. or any other causes beyond the control of Sponsor which. omission. Sponsor is not responsible for any incorrect or inaccurate information. unauthorized intervention. or each of their respective directors.aspx. modify or suspend the Contest. be responsible or liable for any damages or losses of any kind. Facebook. worms. the authorized account holder of the e-mail address used to enter will be deemed to be the entrant. consequential or punitive damages. debts. officers. incidental. successors and assigns. fraud. and waive any right to claim ambiguity in these Official Rules. The personal information that participants provide when entering the Contest is subject to these Official Rules and Sponsor’s Privacy Policy.   . causes of action. Potential winners may be required to show proof of being the authorized account holder. biographical information and/or city and state of residence. 52-16 Barnett Avenue Sunnyside. voice. 9. New York 11104 10. For purposes of these Official Rules. acceptance. Release and Limitations on Liability: Use of the prizes will be at the sole risk of the winners. technical failures. officers. send a self-addressed stamped envelope to: #BJRocks Instagram Contest Steven Madden. interruption. integrity or proper conduct of this Contest. arising out of participation in the Contest or the downloading of materials from or use of Sponsor’s website. likeness. and assumes no responsibility for any error. employees. In the event of a dispute as to the identity of a participant. Facebook.address used to register Instagram will be deemed to be the entrant. employees. theft or destruction or unauthorized access to the website. or the use of a winner’s or a guest’s name. New York 11104. agents. and each of their respective directors. including. By entering the Contest. the awarding. in the sole opinion of Sponsor. Winners’ List: To obtain the name of a Winner. for any reason. Ltd.