LANCE WEATHERBY Atlanta, GA │ (404) 808-7219 │ lance@weatherby.

net

EXECUTIVE PROFILE
Highly accomplished leader with a passion for building customer-focused companies and a
proven record of achievement generating revenue growth in the technology industry.
Functional expertise in strategy, general management, marketing, operations, product, and
sales.
 Skilled at defining corporate direction, driving strategic growth, building teams, acquiring
customers, expanding revenue, and executing to exceed business objectives.
 Recruited, developed, and retained high-performance teams from 5 to 500 people in a
range of functions, including sales, business development, marketing, operations,
product development, and product management.
 Committed to metrics-driven performance expectations while striving to cultivate a
values-based, balanced, and fun culture. Characterized in 360 feedback as an open,
honest, and authentic leader.
 Agile, with a high tolerance for ambiguity and ability to make practical decisions in
dynamic environments.
 Diverse experience spans SaaS, marketing technology, e-commerce, internet startups,
cybersecurity, communications, mobility, B2B software, and consumer internet.

CAREER HIGHLIGHTS
Significant contributor growing early stage ventures to market-leading businesses, creating
more than $1 billion in shareholder value.
 Instrumental in establishing CallRail as the call analytics market leader recognized by
the Inc. 500 as the fastest growing software company in the Southeast. Surpassed
company sales objectives, growing revenues from $5 million to $19 million. Achieved
this through strategic vision and disciplined execution, increasing monthly new
customer run rate by 170% and garnering a $75 million growth equity investment.
 Targeted growth efforts at nCrowd resulted in sales run rate more than tripling to $22
million and member base growth from 250,000 to 4 million users.
 Set expansion strategy at Half Off Depot and led expansion from two to seven markets
in less than 100 days. Increased revenue run rate by 30% in six months prior to
promotion to COO.
 Established EarthLink Everywhere and grew the business to a $45 million revenue run
rate.
 Scaled lead generation at CipherTrust to grow business from $20 million to $44 million
run rate.
 Exceeded revenue objectives at MindSpring, growing sales from $52 million to $328
million while building the customer base from 341,000 to over 1.3 million users.
Established MindSpring as the clear alternative to AOL through a $90 million marketing
campaign featured in The Wall Street Journal.
 As ATDC catalyst provided early stage consulting to hundreds of startups that
collectively raised $100+ million in angel and venture capital. Notable clients included
BLiNQ Media, BrightWhistle, Clearleap, EndGame Systems, Purewire, and Scoutmob.
▪ Played a significant role in securing $7 million Series A financing and $1.5 million in
venture debt for Half Off Depot.
▪ Member of CipherTrust executive team that raised $42 million in venture capital.

marketing. and implementing go to market plans. EARTHLINK. Achieved 200% growth in 2003 and 100% growth in 2004. channel programs. 2000–2002 Founded and led business unit with P&L and cross-functional leadership for mobile wireless and internet appliance businesses. loyalty marketing. (FORMERLY HALF OFF DEPOT. NCROWD. │ Alpharetta. Managed staff of eight and $2. Chief Operating Officer. raising capital. field marketing. GA 2006–2011 Georgia Tech’s nationally recognized technology accelerator. marketing. . INC. GA 2003–2004 The market leader in enterprise email security acquired by Secure Computing for $274 million.net │ 2/3 PROFESSIONAL EXPERIENCE CALLRAIL. building teams. 2011 Responsible for geographic expansion and revenue. GA 2015–2017 Phone call analytics for data-driven marketers. increasing revenue by 30% within six months. marketing communications. and public relations. Vice President of Sales and Marketing Created and implemented revenue growth plans while overseeing the sales and marketing functions. Developed and executed strategy to extend business beyond the personal computer. Grew sales and marketing team from 5 to 26 employees while implementing the technologies and processes to effectively and efficiently grow the company into a market leader. INC. Vice President of Sales and Business Development. Startup Catalyst Built high potential startup technology companies by collaborating with entrepreneurs in developing strategic business plans. Served as interim Vice President of Marketing and created a comprehensive revenue model and marketing plan for PGi’s eMarketing business unit. President/Founder Provided corporate strategy. and product management. including analyst relations. │ Atlanta. Managed budget of $130 million and staff of over 500. product development. direct marketing. product marketing. 2000 Oversaw call center sales. and business development services to internet companies. GA 2004–2006 A strategic consulting firm. │ Atlanta.4 billion in annual sales. Chief Marketing Officer Led all aspects of marketing. and technical operations. GA 2000–2003 A national Internet service provider with $1. INC. and other senior managers to achieve aggressive and successful growth. INC. INC. Built initial team of 4 to 140+. LANCE WEATHERBY │ (404) 808-7219 │ lance@weatherby.) │ Atlanta. ADVANCED TECHNOLOGY DEVELOPMENT CENTER │ Atlanta. 2011-2014 Delivered strategic leadership working closely with the CEO. CIPHERTRUST. Executive Vice President of Narrowband Services. Directly managed sales. board of directors. Spearheaded new programs that engaged a new generation of entrepreneurs and increased applicants to ATDC by 107%. THE ENFUSE GROUP │ Atlanta. GA 2011–2014 An e-commerce marketplace for consumer goods and services. Executive Vice President and General Manager.5 million budget. channel sales. brand strategy.

Indiana University │ Bloomington. IN B. field marketing. 1996 IPO. Indiana University Kelley School of Business Alumni Association Board. and product management. with Distinction. GA 1995–2000 Internet service provider offering consumer access and web hosting. Previous sales. Friend of Switchyards. Kelley School of Business. LANCE WEATHERBY │ (404) 808-7219 │ lance@weatherby.. KY SELECTED COMMUNITY LEADERSHIP Current │ Engage Ventures Mentor.. and product management experience at ExxonMobil. │ Atlanta. sales management. Exceeded new customer goals while lowering average subscriber acquisition cost by 22%. Past │ Atlanta Ventures Mentor.A. Directed acquisitions. 1995–1996 Grew the company’s marketing footprint from six to forty-one markets in less than six months. President Atlanta Startup Weekend. GRA Ventures Review Committee.B. Merged with EarthLink in 2000. marketing. Led team of 20 and controlled $4.7 million budget.A. Regional Sales Manager. 1996–1998 Set and implemented overall growth strategy for business. Eastern Kentucky University │ Richmond. Oversaw business development. Piedmont Park Conservancy Technology Committee. Built top performing team accounting for 80% of company revenue achieving 125% of plan target. and retail sales functions.B. Vice President of Business Development. Executive Vice President of Sales and Marketing.net │ 3/3 PROFESSIONAL EXPERIENCE CONT’D MINDSPRING ENTERPRISES. OEM sales. 1998–2000 Set and implemented overall growth strategy for business and consumer offerings. EDUCATION M. Atlanta Contemporary Art Center Board and Executive Committee . INC. product development.