CV of H.

IRIS CHYI
Associate Professor
School of Journalism
Moody College of Communication
The University of Texas at Austin
Austin, TX 78712
Phone: (512) 471-0553
irischyi@gmail.com
www.irischyi.com
@IrisChyi

EDUCATION

The University of Texas at Austin, Austin, TX
Ph.D., Department of Journalism, College of Communication, August 1999.

Stanford University, Stanford, CA
M.A. in Media Studies, Department of Communication, 1995.

National Taiwan University, Taipei, Taiwan
B.A. in Foreign Languages & Literature (English), Minor in Economics, 1994.

ACADEMIC POSITIONS

The University of Texas at Austin. Moody College of Communication. School of Journalism.
Associate Professor: 2013 – present.
Courses taught:
Economics of New Media (graduate)
Audience Research for New Media (graduate)
Introduction to Research Methods (graduate)
Advanced Social Science Methods (graduate)
Web Publishing (graduate & undergraduate)
Economics of Digital Media (undergraduate)
Domestic Issues, Global Perspectives (undergraduate)
Digital Storytelling Basics (undergraduate)

The University of Texas at Austin. College of Communication. School of Journalism.
Assistant Professor: 2007 – 2013.
Courses taught:
Economics of New Media (graduate)
Information Technology & Society (graduate & undergraduate)
Domestic Issues & Global Perspectives (graduate & undergraduate)
Multimedia Journalism (graduate & undergraduate)
Web Publishing (undergraduate)
Fundamentals of Multimedia Journalism (undergraduate)
Digital Storytelling Basics (undergraduate)
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The University of Arizona. Departments of Journalism and Communication.
Assistant Professor: 2004 – 2007.
Courses taught:
Directions in News Technology (undergraduate)
Information Technology and Society (undergraduate)
Introduction to Communication Technology (undergraduate)

The Chinese University of Hong Kong. School of Journalism and Communication.
Assistant Professor: 2000 – 2004.
Courses taught:
Multi-Disciplinary Approach to Information Technologies (graduate)
Online Journalism (graduate)
Media Economics (undergraduate)
Interactive Multimedia Design & Development (undergraduate)
Communication Research Methods (undergraduate)
Introduction to New Communication Technologies (undergraduate)
Advertising Research (undergraduate)

BOOK

Chyi, H. I. (2015). Trial and error: U.S. newspapers’ digital struggles toward inferiority.
Media Markets Monographs, 14. School of Communication, University of Navarra,
Spain. ISBN: 978-84-8081-444-7.

PEER-REVIEWED JOURNAL ARTICLES

Chyi, H. I. & Lee, A. M. (in press). Commercialization of technology news: Quantity and
quality dimensions. Journalism Practice.

Chyi, H. I. & Tennant, J. I. (in press). Transnational media management: Western news
organizations’ Web operations in China. International Journal on Media
Management.

Chyi, H. I. & Tenenboim, O. (2016). Reality check: Multiplatform newspaper readership in
the U.S., 2007-2015. Journalism Practice. iFirst. Most viewed article in 2016 (with
8,400+ downloads). Ellen A. Wartella Distinguished Research Award, Moody
College of Communication, University of Texas at Austin.

Chyi, H. I., Lewis, S. C., & Zheng, N. (2016). Parasite or partner? Coverage of Google
News in an era of news aggregation. Journalism & Mass Communication Quarterly,
93(4), 789-815.

Chyi, H. I., Lee, A. M., & Holton, A. (2016). Examining the third-person perception on
news consumers’ intention to pay. Electronic News, 10(1), 24-44.
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Lee, A. M., & Chyi, H. I. (2015). The rise of online news aggregators: Consumption and
competition. International Journal on Media Management, 17(1), 3-24. Lead
paper. One of the Top 10 most discussed articles.

Tennant, J. I. & Chyi, H. I. (2014). Reducing publication decreases U.S. college
newspaper revenue. Newspaper Research Journal, 35(4), 98-112.

Lee, A. M., & Chyi, H. I. (2014). Motivational Consumption Model: Exploring the
psychological structure of news use. Journalism & Mass Communication Quarterly,
91(4), 706-724.

Lee, A. M., & Chyi, H. I. (2014). When newsworthy is not noteworthy: Examining the
value of news from the audience’s perspective. Journalism Studies, 15(6), 807-820.

Ju, S. A., Jeong, S., & Chyi, H. I. (2014). Will social media save newspapers? Examining
the effectiveness of Facebook and Twitter as news platforms. Journalism Practice,
8(1), 1-17. Lead paper.

Chyi, H. I. & Lee, A. M. (2013). Online news consumption: Structural models linking
preference, use, and paying intent. Digital Journalism, 1(2), 194-211.

Chyi, H. I. (2013). Are “digital natives” dropping print newspapers? A national survey of
college newspaper advisers. #ISOJ: The Official Research Journal of the
International Symposium on Online Journalism, 3(1), 5-18. Lead paper.

Huang J. S., Yang, M. J. & Chyi, H. I. (2013). Friend or foe? Examining the relationship
between portal news and newspaper sites in Taiwan. Chinese Journal of
Communication, 6(1), 103-119.

Holton, A. & Chyi, H. I. (2012). News and the overloaded consumer: Factors influencing
information overload among news consumers. Cyberpsychology, Behavior, and
Social Networking, 15(11): 619-624.

Chyi, H. I. (2012). Paying for what? How much? And why (not)? Predictors of paying intent
for multiplatform newspapers. International Journal on Media Management, 14(3),
227-250.

Chyi, H. I. & Chadha, M. (2012). News on new devices: Is multi-platform news
consumption a reality? Journalism Practice, 6(4), 431-449. Lead paper.

Chyi, H. I., Lewis, S. C., & Zheng, N. (2012). A matter of life and death? Examining how
newspapers covered the newspaper “crisis.” Journalism Studies, 13(3), 305-324.
Lead paper.

Zheng, N., Chyi, H. I., & Kaufhold, W. (2012). Capturing “human bandwidth”: A
multidimensional model for measuring attention on Web sites. International Journal
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on Media Management, 14(2), 157-179.

Yang, M. J. & Chyi, H. I. (2011). Competing with whom? Where? And why (not)? An
empirical study of U.S. online newspapers’ competition dynamics. Journal of
Media Business Studies, 8(4), 59-74.

Chyi, H. I. (2011). From a distance: A ZIP Code analysis of U.S. online newspaper
readers. Newspaper Research Journal, 32(3), 97-111.

Chyi, H. I. & Huang J. S. (2011). Demystifying the demand relationship between online
and print products under one newspaper brand: The case of Taiwan and the
emergence of a universal pattern. Asian Journal of Communication, 21(3), 243-261.

Chyi, H. I., Yang, M. J., Lewis, S. C., & Zheng, N. (2010). Use of and satisfaction with
newspaper sites in the local market: Exploring differences between hybrid and
online-only users. Journalism & Mass Communication Quarterly, 87(1),
62-83.

Chyi, H. I. & Sylvie, G. (2010). Are long-distance users an inconvenient truth? Profiling
U.S. newspapers’ online readership in the dual-geographic market. International
Journal on Media Management, 12(2), 1-20.

Chyi, H. I. & Yang, M. J. (2009). Is online news an inferior good? Examining the
economic nature of online news among users. Journalism & Mass
Communication Quarterly, 86(3), 594-612. Faculty Research Award,
College of Communication, University of Texas at Austin. A translated
version of this article is published in Global Media Journal, 11(3), 1-15, lead
paper [Chinese].

Chyi, H. I. & Lewis, S. C. (2009). Use of online newspaper sites lags behind print editions.
Newspaper Research Journal, 30(4), 38-53.

Chang, H. C. & Chyi, H. I. (2009). Voting with their feet: The relationship between
political efficacy and protest propensity among Hong Kong residents. Taiwan
Journal of Democracy, 5(2), 1-18.

Sylvie, G. & Chyi, H. I. (2007). One product, two markets: How geography
differentiates online newspaper audiences. Journalism & Mass
Communication Quarterly, 84(3), 562-581. Top Paper Award (Newspaper
Division of AEJMC) and International Newspaper Marketing Association
Award for Research with Industry Relevance.

Chyi, H. I. (2005). Willingness to pay for online news: An empirical study on the viability
of the subscription model. Journal of Media Economics, 18(2), 131-142.

Chyi, H. I. & McCombs, M. (2004). Media salience and the process of framing:
Chyi 5

Coverage of the Columbine school shootings. Journalism & Mass
Communication Quarterly, 81(1), 22-35.

McCombs, M., Chyi, H. I., & Kiousis, S. (2004). How the news media set the agenda.
DOXA Comunicación, (May), 217-223.

Chyi, H. I. & Lasorsa, D. (2002). An explorative study on the market relation between
online and print newspapers. Journal of Media Economics, 15(2), 91-106.

Chyi, H. I. & Hu, Y. (2002). An economic analysis of the top 20 websites in China,
Taiwan, and Hong Kong. [Chinese]. Communication & Management
Research, 2(1), 1-21. Lead paper.

Chyi, H. I. & Sylvie, G. (2001). The medium is global, the content is not: The role of
geography in online newspaper markets. Journal of Media Economics, 14(4),
231-248.

Chyi, H. I. & Sylvie, G. (2000). Online newspapers in the U.S.: Perceptions of
markets, products, revenue, and competition. International Journal on Media
Management, 2(2), 13-21.

Chyi, H. I. & Lasorsa, D. (1999). Access, use, and preferences for online newspapers.
Newspaper Research Journal, 20(4), 2-13. Lead paper.

Chyi, H. I. & Sylvie, G. (1998). Competing with whom? Where? And how? A
structural analysis of the electronic newspaper market. Journal of Media
Economics, 11(2), 1-18. Lead paper.

BOOK CHAPTERS

Chyi, H. I. & Lee, A. M. (2015). Will the Internet disrupt? A reality check on the
performance of online and traditional formats across five media. In Z.
Vukanovic, A. Powers, G. Tsourvakas, & P. Faustino (Eds.), Redefining
disruptive innovation and added value networks in media business and
policy (pp. 37-62). Porto, Portugal: Mediaxxi Formalpress.

Chyi, H. I. & Yang, M. J. (2013). Who would miss getting news online and why
(not)? In F. L.F. Lee, L. Leung, J. L. Qiu, & D. S.C. Chu (Eds.), Frontiers in
new media research (pp. 173-190). New York: Taylor & Francis.

Chyi, H. I., Yang, M. J., Sylvie, G., Lewis, S. C., & Zheng, N. (2013). One product, three
markets: How market segmentation informs newspapers about their online
readership. In G. Sylvie (Ed.), Newsroom decision-making: Under new management
(pp. 223-255). Lisbon: Mediaxxi Formalpress.

Chyi, H. I. (2009). Information surplus and news consumption in the digital age: Impact and
Chyi 6

implications. In Z. Papacharissi (Ed.), Journalism and citizenship: New agendas (pp.
91-107). New York: Taylor & Francis.

Chyi, H. I. & Chang, H. C. (2009). Examining the use of and preference for online news in
the context of intermedia competition. In L. Leung, A. Fung & P. S. N. Lee (Eds.), New
opportunities and challenges of the Internet (pp. 101-123). Hong Kong: The Chinese
University Press.

Ng, V. & Chyi, H. I. (2009). Explore online advertising effectiveness: How context clutter
and repetition influence user attitudes and purchase intent. In L. Leung, A. Fung & P.
S. N. Lee (Eds.), New opportunities and challenges of the Internet (pp. 145-164).
Hong Kong: The Chinese University Press.

Chyi, H. I. (2006). Re-examining the market relation between online and print newspapers:
The case of Hong Kong. In X. Li (Ed.) Internet newspapers: Making of a mainstream
medium (pp. 193-205). Mahwah, NJ: Erlbaum.

Chyi, H. I. & Lasorsa, D. (2006). The market relation between online and print newspapers:
The case of Austin, Texas. In X. Li (Ed.) Internet newspapers: Making of a
mainstream medium (pp. 177-192). Mahwah, NJ: Erlbaum.

Chyi, H. I. (2005). No one would pay for it? Web content as inferior goods. In A. Zerdick et
al. (Eds.), E-merging media: Communication and the media economy of the future (p.
45). European Communication Council Report. Berlin: Springer-Verlag.

Chyi, H. I. (2004). Niemand will zahlen? Internetinhalte als inferiore Gueter [No one would
pay for it? Web content as inferior goods]. In A. Zerdick et al. (Eds.), E-Merging Media:
Kommunikation und Medienwirtschaft der Zukunft (pp. 45-46). European
Communication Council Report. Berlin: Springer-Verlag. (German version of the
previous item).

Chyi, H. I. (1998). The medium is global; the market is not: The umbrella-upgrading model
of online newspaper markets. In R. G. Picard (Ed.), Evolving media markets: Effects
of economic and policy changes (pp. 160-172). Turku, Finland: Economic Research
Foundation for Mass Communication & Turku School of Economics and Business
Administration.

Chyi, H. I. (1996). Digital audio. In A. Grant (Ed.), Communication technology update, 5th
edition (pp. 217-225). Boston: Focal Press.

CONFERENCE PAPERS

Chyi, H. I. & Tenenboim, O. (2017). Tripling the price and wondering why readership
declined? A longitudinal study of U.S. newspapers’ price hikes, 2008-2016. Paper to
be presented at the annual conference of the Association for Education in
Journalism and Mass Communication, Chicago, August 9-12, 2017.
Chyi 7

Chyi, H. I. (2017). The impact of digitalization on the U.S. newspaper industry. Paper
presented at “the impact of digital technologies on journalism” workshop, Chinese
University of Hong Kong, January 13-14, 2017.

Chyi, H. I. & Tenenboim, O. (2016). Reality check: The performance gap between U.S.
newspapers’ print and online products, 2007-2015. Paper presented at the annual
conference of the International Communication Association, Fukuoka, Japan, June
9-13, 2016.

Chyi, H. I. & Lee, A. M. (2016). News across the Great Wall: Asian news organizations’ Web
strategies for the China market. Paper presented at the 12th World Media Economics
and Management Conference, New York City, May 2-6, 2016.

Chyi, H. I. & Lee, A. M. (2015). An Apple a day keeps the news away? Examining the
commercialization of technology news. Paper presented at the annual conference of the
International Communication Association, San Juan, Puerto Rico, May 21-25, 2015.

Lee, A. M. & Chyi, H. I. (2014). The rise of online news aggregators: Consumption and
competition. Paper presented at the annual conference of the Association for
Education in Journalism and Mass Communication, Montreal, Canada, 2014. Third
Place, News Audience Research Paper Award from the Association for Education
in Journalism and Mass Communication.

Chyi, H. I. (2014). Disrupted or misinformed? A review of U.S. newspapers’
technology-driven strategy. Paper presented at the annual conference of the
Association for Education in Journalism and Mass Communication, Montreal,
Canada, 2014.

Chyi, H. I. & Lee, A. M. (2014). Transnational media management: Western news
organizations’ Web operations in China. Paper presented at the 11th World Media
Economics and Management Conference, Rio de Janeiro, Brazil, May 12-16, 2014.

Chyi, H. I., Lewis, S., & Zheng, N. (2013). Is Google “stealing” your content? Examining
how the news industry framed Google in an era of news aggregation. Paper presented
at the annual conference of the Association for Education in Journalism and Mass
Communication, Washington, DC, 2013. Second-Place Award from the Online
News and Newspaper Division.

Chyi, H. I. & Tennant, J. I. (2013). Less is better? The impact of reduced newspaper
publication schedule on advertising revenue. Paper presented at the annual
conference of the Association for Education in Journalism and Mass
Communication, Washington, DC, 2013.

Lee, A. M. & Chyi, H. I. (2013). News consumption in the age of content aggregation: The
case of Yahoo, Google and Huffington Post. Paper presented at the annual conference
of the Association for Education in Journalism and Mass Communication,
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Washington, DC, 2013.

Chyi, H. I. (2013). World news organizations’ Web strategies for the China market: The cases
of The Wall Street Journal, Financial Times, and The New York Times. Paper
presented at the annual conference of the International Association for Media and
Communication Research (IAMCR), Dublin, June 25-29, 2013.

Lee, A. M. & Chyi, H. I. (2013). When newsworthy is not noteworthy: The value of news
from audiences' perspective. Paper presented at the annual conference of the
International Association for Media and Communication Research (IAMCR),
Dublin, June 25-29, 2013.

Chyi, H. I. & Guo, L. (2013). The pictures of China in our heads: Mapping China on Taiwan’s
network media agenda, 1987-2011. Paper presented at the annual conference of the
International Communication Association, London, June 17-21, 2013.

Chyi, H. I., Lee, A. M., & Holton, A. (2012). Linking economics to communication research:
Exploring the third-person effect on news consumers’ intention to pay. Paper presented
at the annual conference of the Association for Education in Journalism and Mass
Communication, Chicago, August 9-12, 2012.

Ju, S. A., Jeong, S., & Chyi, H. I. (2012). Will social media save newspapers? Examining
the effectiveness of Facebook and Twitter as news platforms. Paper presented at the
annual conference of the Association for Education in Journalism and Mass
Communication, Chicago, August 9-12, 2012.

Chyi, H. I. & Lee, A. M. (2012). Will the Internet disrupt? A reality check on format
preference for traditional and digital content across five media. Paper presented at
the 10th World Media Economics and Management Conference, Thessaloniki,
Greece, May 23-27, 2012.

Chyi, H. I. (2012). Are “digital natives” dropping print newspapers? A national survey of
college newspaper advisers. Paper presented at the 13th International Symposium
on Online Journalism, Austin, TX, April 20-21, 2012. Top Rated Research Paper
Award.

Chyi, H. I. & Lee, A. M. (2012). Theorizing online news consumption: A structural
model linking preference, use, and paying intent. Paper presented at the 13th
International Symposium on Online Journalism, Austin, TX, April 20-21, 2012.

Chyi, H. I., Lewis, S. C., & Zheng, N. (2011). A matter of life and death? Examining the
quality of newspaper coverage on the newspaper crisis. Paper presented at the
annual conference of the Association for Education in Journalism and Mass
Communication, St. Louis, August 10-13, 2011.
Chyi 9

Holton, A. & Chyi, H. I. (2011). Information surplus, information overload, and
multiplatform news consumption: Updating considerations of influential factors.
Paper presented at the annual conference of the Association for Education in
Journalism and Mass Communication, St. Louis, August 10-13, 2011.

Yang, M. J., Huang J. S. & Chyi, H. I. (2011). Friend or foe? Examining the relationship
between portal news and newspaper sites in Taiwan. Paper presented at the 2011
International Telecommunications Society (ITS) Asia-Pacific Regional Conference,
Taipei, Taiwan, June 26-28, 2011.

Chyi, H. I. & Chadha, M. (2011). News on new devices: Examining multiplatform news
consumption in the digital age. Paper presented at the 12th International
Symposium on Online Journalism, Austin, TX, April 1-2, 2011.

Chyi, H. I., Lewis, S. C., & Zheng, N. (2010). Writing their own obituaries? Examining
how newspapers covered the newspaper crisis from the media economics
perspective. Paper presented at the annual conference of the Association for
Education in Journalism and Mass Communication, Denver, August 4-7, 2010.

Chyi, H. I. & Huang J. S. (2010). Demystifying the demand relationship between online
and print products under one newspaper brand: The case of Taiwan and the
emergence of a universal pattern. Paper presented at the annual conference of the
Association for Education in Journalism and Mass Communication, Denver, August
4-7, 2010.

Yang, M. J. & Chyi, H. I. (2010). Competing with whom? Where? And how? An
empirical study of online newspaper competition. Paper presented at the annual
conference of the International Communication Association, Singapore, June 22-26,
2010.

Zheng, N., Chyi, H. I., & Kaufhold, W. (2010). What is Web traffic worth? A
multi-dimensional model for measuring online attention on news sites. Paper
presented at the annual conference of the International Communication Association,
Singapore, June 22-26, 2010.

Chyi, H. I. & Yang, M. J. (2010). Who would miss getting news online and why (not)?
Examining users’ emotional attachment to online news, an inferior good. Paper
presented at the International Conference on “Internet Turning 40: Never-Ending
Novelty of New Media Research?” Hong Kong, June 17-19, 2010.

Chyi, H. I. (2010). From a distance: A ZIP Code analysis of U.S. online newspaper
readers. Paper presented at the 9th World Media Economics and Management
Conference, Bogotá, Colombia, June 2-6, 2010.

Chyi, H. I. & Lewis, S. C. (2009). U.S. online newspapers’ performance in local markets:
A struggle of inter- and intra-media competition. Paper presented at the annual
Chyi 10

conference of the Association for Education in Journalism and Mass Communication,
Boston, August 5-8, 2009.

Chyi, H. I., Yang, M. J., Sylvie, G., Lewis, S. C., & Zheng, N. (2009). One product, three
markets: How market segmentation informs newspapers about their online
readership. Paper presented at the annual conference of the Association for Education
in Journalism and Mass Communication, Boston, August 5-8, 2009.

Yang, M. J. & Chyi, H. I. (2009). Who competes with online newspapers? An empirical
analysis of intra- and inter-media competition in local and long-distance markets.
Paper presented at the annual conference of the Association for Education in
Journalism and Mass Communication, Boston, August 5-8, 2009.

Chyi, H. I., Yang, M. J., Lewis, S. C. & Zheng, N. (2009). An empirical study of online
newspaper readership in local markets: Exploring differences between hybrid and
online-only users. Paper presented at the annual conference of the International
Communication Association, Chicago, May 21-25, 2009.

Chyi, H. I. & Sylvie, G. (2009). Local versus long-distance: Profiling U.S. online newspaper
readers in the dual-geographic market. Paper presented at the “Advances in Audience
and Consumer Measurement” Conference, Miami, March 26-29, 2009.

Chyi, H. I. & Yang, M. J. (2008). Is online news an inferior good? Empirically examining the
economic nature of online news. Paper presented at the 8th World Media Economics
and Management Conference, Lisbon, Portugal, May 18-22, 2008.

Chyi, H. I. (2007). Information surplus and news consumption in the digital age: Impact and
implications. Paper presented to the “Journalism and Citizenship: New Agendas”
Conference, Austin, TX, July 13-14, 2007.

Chyi, H. I. & Sylvie, G. (2006). One product, two markets: How geography
differentiates online newspaper audiences. Paper presented at the annual
conference of the Association for Education in Journalism and Mass
Communication, San Francisco, Aug. 2-5, 2006. Top Paper Award
(Newspaper Division of AEJMC) and International Newspaper Marketing
Association Award for Research with Industry Relevance.

Chang, H. C. & Chyi, H. I. (2006). Voting with their feet: The relationship between
political efficacy and protest propensity among Hong Kong residents. Paper
presented at the annual conference of the International Communication
Association, Dresden, Germany, June 19-23, 2006.

Sylvie, G. & Chyi, H. I. (2006). Beyond the local franchise: Re-examining U.S. online
newspaper markets. Paper presented at the 7th World Media Economics Conference,
Beijing, China, May 15-19, 2006.
Chyi 11

Chyi, H. I. & Chang, H. C. (2005). The pictures of China in our heads: How Taiwan
news media frame Mainland China, 1987-2004. Paper presented at the 14th
Asian Media Information and Communication Center Annual Conference,
Beijing, China, July 18-21, 2005.

Chyi, H. I. & Chang, H. C. (2004). Examining the use of and preference for online
news in the context of intermedia competition. Paper presented at the “Internet
Communication in Intelligent Societies” Conference, Hong Kong, July 8-10,
2004.

Chyi, H. I. (2004). Re-examining the market relation between online and print
newspapers: The case of Hong Kong. Paper presented at the annual conference
of the International Communication Association, New Orleans, May 27-31,
2004.

Chyi, H. I. (2004). Who would pay for online news? An empirical study on the
viability of the subscription model. Paper presented at the 6th World Media
Economics Conference, Montreal, Canada, May 12-15, 2004.

Chyi, H. I. (2003). The role of user perception in determining the economic viability
of online content. Paper presented at the 8th European Congress of Psychology,
“Networking,” Vienna, Austria, July 10, 2003.

Chyi, H. I. (2002). Frame-switching and issue salience: An exploratory study on the
framing of the Columbine school shootings. Paper presented at the annual
conference of the International Communication Association, Seoul, Korea,
July 16, 2002.

Chyi, H. I. (2002). No one would pay for it? Web content as inferior goods. Paper
presented at the Fifth World Media Economics Conference, Turku, Finland,
May 10, 2002.

Chyi, H. I. & Lasorsa, D. (2001). An explorative study on the market relationship
between online and print newspapers. Paper presented at the annual conference
of the Association for Education in Journalism & Mass Communication,
Washington, DC, August 6, 2001.

Hu, Y. & Chyi, H. I. (2001). An economic analysis of the top 20 websites in China,
Taiwan, and Hong Kong. [Chinese]. Paper presented at the “Chinese Language
Media and Culture: Global Communication Perspective” Conference,
Lanzhou, PRC. August 21, 2001.

Chyi, H. I. (2000). An economic analysis of the Internet market in Taiwan under the
Greater China scheme. Paper presented at the Annual Conference of the
International Association for Media and Communication Research, Singapore,
July 19, 2000.
Chyi 12

Chyi, H. I. & Sylvie, G. (2000). The role of geography in online newspaper markets:
How global is ‘global’? Paper presented at the annual conference of the
International Communication Association, Acapulco, Mexico, June 2000.

Chyi, H. I. & Sylvie, G. (2000). Online newspaper economics: Perceptions of markets,
products, revenue, and competition. Paper presented at the annual conference
of the International Communication Association, Acapulco, Mexico, June
2000.

Chyi, H. I. & Sylvie, G. (1999). Opening the umbrella: An economic analysis of
online newspaper geography. Paper presented at the annual conference of the
Association for Education in Journalism & Mass Communication, New
Orleans, August 1999.

Chyi, H. I. (1999). International students' information-seeking behavior and
re-socialization in a multilingual media environment. Paper presented at the
annual conference of the International Communication Association, San
Francisco, May 1999.

Chyi, H. I. (1998). The medium is global; the market is not: The umbrella-upgrading
model of the online newspaper market. Paper presented at the “Media Beyond
2000” International Conference, London, UK. April 1998.

Chyi, H. I. (1998). Access to, use of, and preferences for online newspapers: A survey
of consumers. Paper presented at the mid-winter conference of “Media
Convergence,” AEJMC, Dallas, February, 1998. Top Paper Award
(Communication Technology & Policy Division, mid-winter conference of
AEJMC).

Chyi, H. I. & Sylvie, G. (1997). Competing with whom? Where? And how? A
structural analysis of the electronic newspaper market. Paper presented at the
annual conference of The Southwest Education Council for Journalism and
Mass Communication, Dallas, November, 1997. Award for Excellence in
Scholarship (Southwest Education Council for Journalism and Mass
Communication).

Chyi, H. I. (1997). Frame switching and issue salience: Framing as a process at the
second level of agenda setting. Paper presented at “Framing in the New Media
Landscape” conference, Columbia, SC, October 1997.

PROFESSIONAL PUBLICATIONS AND REVIEWS

Chyi, H. I. (2017). Reality and irrationality: U.S. metropolitan newspapers between print and
digital (pp.12-22), in Print-online performance gap: A U.S.-only study raises debate.
Chyi 13

World Printers Forum Report, published by WAN-IFRA (World Association of
Newspapers), Frankfurt, Germany.

Chyi, H. I. (2012). Online news customers and their willingness to pay. Research brief
published in Paid content comes of age: A once-scorned strategy becomes a
movement (pp.11-12) by the Reynolds Journalism Institute, University of Missouri.

Chyi, H. I. (2011). Review of Study 6 of the FCC Media Ownership Studies (Less of the
Same: The Lack of Local News on the Internet, by Matthew Hindman). The review
was published on FCC’s website and generated discussion on the Nieman Journalism
Lab blog. Available:
http://hraunfoss.fcc.gov/edocs_public/attachmatch/DOC-307472A1.pdf

Chyi, H. I. (2010). How does users’ emotional attachment distinguish online and traditional
news media? Media Digest, 2010 (July), 12-14.

Chyi, H. I. (2003). Exploring online vs. traditional newspapers. Media Digest, 2003 (April),
14-15.

Chyi, H. I. (2001). Book review: Web.Studies: Rewiring media studies for the digital age by
David Gauntlett. Media Digest, 2001 (May), 18.

GRANTS & FUNDING

“Spotlight Taiwan” project
Sponsor: Ministry of Culture, Taiwan
Period: 2013-2016
Co-PI: H. Iris Chyi (PI: Sung-Sheng Chang)
Amount: $50,000, awarded
Purpose: To organize events to promote Taiwanese art and culture in Texas

Student Enrichment Fund ($4,000), School of Journalism, UT Austin, 2013-2014

Student Enrichment Fund ($4,000), School of Journalism, UT Austin, 2012-2013

“News across the Great Wall: Analyzing Taiwan, Asian, and Western news media’s Web
strategies for Internet users in China”
Sponsor: Chiang Ching-kuo Foundation for International Scholarly Exchange
Period: 2011-2013
Sole Primary Director: H. Iris Chyi
Co-Directors: Soontae An, Hao-Chieh Chang, Monique Chu, Sonia Huang, Weiyu
Zhang
Amount: $34,955, awarded

Faculty Travel Grant ($1,200), UT Austin, 2011-2012
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Student Enrichment Fund ($4,800), School of Journalism, UT Austin, 2011-2012

Faculty Travel Grant ($1,200), UT Austin, 2010-2011

Student Enrichment Fund ($4,900), School of Journalism, UT Austin, 2010-2011

“News on new devices: Examining the multiplatform news experience in the digital age,”
University Research Grant ($5,986), Office of Vice President for Research, UT Austin,
2009-2010

Faculty Travel Grant ($1,200), UT Austin, 2009-2010

Taiwan Studies Grant ($1,000), Ministry of Education, Republic of China (Taiwan) &
Department of Asian Studies, UT Austin, 2010

Student Enrichment Fund ($6,500), School of Journalism, UT Austin, 2009-2010

The Dean’s Fellowship, College of Communication, UT Austin, spring 2010

Big XII Faculty Fellowship ($1,000, with invitation from Kansas State University), UT
Austin, 2009-2010

Reddick Junior Faculty Fellowship ($6,000), College of Communication, UT Austin, spring
2009

Graduate Research Assistantship ($2,500), School of Journalism, UT Austin, fall 2008

Faculty Travel Grant ($1,200), UT Austin, 2008-2009

Summer Research Fellowship ($5,000), College of Communication, UT Austin, summer
2008

Faculty Travel Grant ($1,200), UT Austin, 2007-2008

Proposition 301 Research Grant ($15,000), University of Arizona, 2004 - 2006

Direct Grant ($5,000), faculty research grant, Chinese University of Hong Kong, 2001-2002

HONORS & AWARDS

Ellen A. Wartella Distinguished Research Award, Moody College of Communication,
University of Texas at Austin, 2017.
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Third Place, News Audience Research Paper Award (with Angela M. Lee), Annual
Convention of the Association for Education in Journalism and Mass Communication,
August 2014

Second-Place Faculty Paper Award, Online News and Newspaper Division, Annual
Convention of the Association for Education in Journalism & Mass Communication, August
2013

Top Rated Research Paper Award, the International Symposium on Online Journalism,
Austin, TX, April 2012

Barry Sherman Teaching Award, which recognizes excellence and innovation in the
teaching of media management and economics, Media Management & Economics Division
of the Association for Education in Journalism & Mass Communication, August 2011

College of Communication Faculty Research Award, UT Austin, 2010

Top Paper Award, Newspaper Division, Annual Convention of Association for Education
in Journalism & Mass Communication, August 2006

International Newspaper Marketing Association Award for Research with Industry
Relevance, August 2006

Honorable mention, Kyoon Hur Dissertation Award, Mass Communication Division,
International Communication Association, 2000

Professional Development Award, UT Austin, 1999

Kappa Tau Alpha, National Honor Society in Journalism and Mass Communication, 1998

Top Paper Award, Communication Technology & Policy Division, the mid-winter
conference of Association for Education in Journalism & Mass Communication, 1998

Award for Excellence in Scholarship, Southwest Education Council for Journalism and
Mass Communication, 1997

INVITED PRESENTATIONS

“Should Newspapers Drop the ‘Digital First’ Mentality?” invited presentation at the spring
meeting of the Independent Newspaper Group, Tyler, Texas, May 3, 2017.

“Why Print Reuses to Die and with Good Reason,” invited presentation at the Association
of Directory Publishers Annual Convention, Fort Worth, Texas, May 2, 2017.

“Print is Dead? Perception vs. Reality,” invited presentation at The Revenue Conference
Chyi 16

organized by the Inland Press Foundation and the Blinder Group, hosted by The Austin
American-Statesman, April 27, 2017.

“The Influence of ‘Newsonomics,’” invited presentation at the Osher Lifelong Learning
Institute Forum, UT Austin, April 7, 2017.

“The Value of Print Media in Times of 360,” invited presentation at the mid-year meeting of
the Inter American Press Association (IAPA), Antigua Guatemala, March 31, 2017.

“Why The New York Times Should Modify its Anti-Print Narrative,” invited presentation to
The New York Times staff, January 31, 2017.

“The Impact of Media on Paradigm Shift in Taiwan: A Personal Narrative,” invited
presentation, Lung Yingtai Cultural Foundation, Taipei, Taiwan, July 6, 2016.

Guest speech at the Naturalization Oath Ceremony, invited by the U.S. Citizenship and
Immigration Services, Department of Homeland Security, San Antonio, May 24, 2016.

“Trial & Error: What We’ve Learned from Newspapers’ Two-Decade Experiment with
Digital,” invited presentation, opening session at the New York Press Association fall
convention, Providence, Rhode Island, September 18, 2015.

“Dying an Unnatural Death? The Future of Newspapers,” invited presentation on the "Who
will serve the civic communication needs of cities in the digital century?” panel, organized
by the Urban Communication Foundation at the annual conference of the Association for
Education in Journalism and Mass Communication, San Francisco, August 7, 2015.

“Disruption or Innovation? The Future of Traditional and Online News Media,” invited
presentation, Department of Communication and Technology, National Chiao-Tung
University, Taiwan, June 13, 2012.

“Top Scholars Look toward and Reflect on the Tenure Process,” invited presentation on
Journalism & Mass Communication Quarterly’s Publishing Panel during the Annual
Convention of the Association for Education in Journalism & Mass Communication, St.
Louis, Missouri August 12, 2011.

“Obsessed with Technology? The Real Challenges for Online News Organizations,” invited
presentation, School of Communication and Design, Sun Yat-sen University, Guangzhou,
China, July 22, 2011.

“15 Years of Online News Research: Cross-national Trends and Implications,” invited
presentation, Graduate Institute of Mass Communication, National Taiwan Normal
University, Taipei, Taiwan, June 10, 2011.

“Paying for What? How Much? And Why (Not)? Willingness to Pay for Multiplatform
Newspaper Content,” invited presentation by the Reynolds Journalism Institute at the
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University of Missouri, April 26, 2011.

“Is Online News like Ramen Noodles? How Users Perceive Digital Content as Inferior
Goods,” UT Austin College of Communication, the Senior Fellows Program’s spring lecture
series, April 20, 2011.

“U.S. Newspapers’ Experiment with Multiplatform News Delivery” at “New Paradigms in
Communication” Seminar, invited presentation, attended by 20 professors from Mexico,
Teresa Lozano Long Institute of Latin American Studies, UT Austin, September 27, 2010.

“Who Would Miss Getting News Online and Why (Not)?” Invited presentation, the
International Conference on “Internet Turning 40: Never-Ending Novelty of New Media
Research?” The Chinese University of Hong Kong, June 17-19, 2010.

“Is the Future of Journalism Online?” invited lecture, the Interscholastic League Press
Conference, Austin, TX, April 11, 2010.

“Is the Future of News Online?” (with George Sylvie), invited presentation, the College
Media Advisers Annual Conference, Austin, TX, October 30, 2009.

“Fee vs. Free: Demystifying the Economic Nature of Online Newspapers,” invited
presentation, the “How Newspapers Could Have Saved Themselves and How Some Still
Can” Conference, the Reynolds Journalism Institute, the University of Missouri School of
Journalism, May 18-19, 2009.

“An Inconvenient Truth: The Case of U.S. Newspapers,” invited presentation, the
Taiwan-Texas Forum, a student organization at UT Austin, Nov. 8, 2008.

“Reviewing the Old Business Model and Proposing Web 2.0 Strategies for Online News
Publishing,” invited by the local newspaper Austin American-Statesman to give two talks to
reporters and editors, April 28, 2008.

MEDIA COVERAGE & INTERVIEWS

The Kodakery. (2017, February 14). “Iris Chyi: Why 2.3 billion people still read
newspapers,” a 30-minute Podcast interview on my research. Available:
http://Kodak.com/go/kodakery

Columbia Journalism Review. (2016, Fall/Winter). “Print is dead. Long live print,” by
Mike Rosenwald, featuring my journal article, “Reality check: Multiplatform newspaper
readership in the U.S., 2007-2015” and my book. Available:
http://www.cjr.org/special_report/print_analog_comeback.php

Interviewed by CBC Radio One (national broadcaster in Canada) (2016, November 7) on
my journal article “Reality check: Multiplatform newspaper readership in the U.S.,
2007-2015.”
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Interviewed by KCBS (news radio station in San Francisco) (2016, October 20) on my
journal article “Reality check: Multiplatform newspaper readership in the U.S., 2007-2015.”

Politico Magazine. (2016, October 17). “What If the Newspaper Industry Made a Colossal
Mistake?” by Jack Shafer, featuring my journal article, “Reality check: Multiplatform
newspaper readership in the U.S., 2007-2015.” Available:
http://www.politico.com/magazine/story/2016/10/newspapers-digital-first-214363

Newspaper Academy. (2016, August 29). “Iris Chyi, John Oliver and hundreds of
journalists leave me no choice but to write this column,” by Kevin Slimp, featuring my
journal article, “Reality check: Multiplatform newspaper readership in the U.S.,
2007-2015.” Available:
http://newspaperacademy.com/iris-chyi-john-oliver-hundreds-journalists-leave-no-choice
-write-column/

The Sunday Independent (largest paper in Ireland). (2016, August 28). “Despite digital,
print news may still be publishers’ cash cow,” by Steve Dempsey, featuring my journal article,
“Reality check: Multiplatform newspaper readership in the U.S., 2007-2015.” Available:
http://www.independent.ie/business/media/steve-dempsey-despite-digital-print-news-may
-still-be-publishers-cash-cow-35000245.html

Digital Journalism. (2016, April 8). “Book review: Trials and Error: U.S. newspapers’
digital struggles toward inferiority,” by Angela M. Lee. Available:
http://www.tandfonline.com/eprint/R7XZZkNshSvdYnZa9Tpg/full

Media Life. (2016, April 7). “Think papers’ websites are gaining? Think again. In fact, major
metros’ online readership has seen little to no gains,” featuring “Reality check: The
performance gap between U.S. newspapers’ print and online products, 2007-2015” (Chyi &
Tenenboim, 2016). Available:
http://www.medialifemagazine.com/think-papers-websites-are-gaining-think-again/

Journalist’s Resource. (2015, November 5). “News paywalls: Consumer views on paying
for content” by Chaz Kelsh, featuring “Examining the third-person perception on news
consumers’ intention to pay” (Chyi, Lee & Holton, 2015). Available:
http://journalistsresource.org/studies/society/news-media/news-paywalls-consumer-views
-content?utm_source=JR-email&utm_medium=email&utm_campaign=JR-email&utm_s
ource=Journalist%27s+Resource&utm_campaign=3317e9fe3f-2015_Sept_1_A_B_split3
_24_2015&utm_medium=email&utm_term=0_12d86b1d6a-3317e9fe3f-78889330

The Sunday Independent. (2015, October 25). “Are newspapers steak? And online is
noodles?” by Steve Dempsey, featuring my book, Trial & Error: U.S. Newspapers’ Digital
Struggles toward Inferiority. Available:
http://www.independent.ie/business/media/are-newspapers-steak-and-online-is-noodles-3
4137915.html
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Media Life. (2015, October 20). “Making the case for print newspapers: New book makes
a case for abandoning digital first strategies” by Diego Vasquez, a Q&A piece about my book,
Trial & Error: U.S. Newspapers’ Digital Struggles toward Inferiority. Available:
http://www.medialifemagazine.com/making-the-case-for-print-newspapers/

Editor & Publisher. (2015, October 14). “Newsosaur: Back to Basics” by Alan D. Mutter,
featuring my book, Trial & Error: U.S. Newspapers’ Digital Struggles toward Inferiority.
Also published on Newsosaur, a well-known blog among news professionals. Available:
http://www.editorandpublisher.com/TopStories/Columns/Newsosaur---Back-to-Basics

Newspaper Association of America blog. (2014, July 15). “Ramen Noodles Theory of
online news is still food for thought: A new media researcher shares her insights about
newspapers’ print and online editions” by Catherine Payne. The third most accessed article
of the year. Available:
http://www.naa.org/News-and-Media/Blog/ramen-noodles-online-news

About.com. (2014, May 20). “Journalism professor says it’s wrong to assume that
newspapers must die: Readers have a surprisingly strong attachment to print, Says Iris Chyi”
by Tony Rogers. Available:
http://journalism.about.com/od/trends/fl/Journalism-Professor-Says-its-Wrong-to-Assum
e-That-Newspapers-Must-Die.htm

Nieman Journalism Lab blog. (2013, October 31). “What’s new in digital scholarship:
Chasing pageviews, news on Facebook, and the search for the golden metric” by John
Wihbey, featuring journal article “When newsworthy is not noteworthy: Examining the
value of news from the audience’s perspective” (Lee & Chyi, 2013). Available:
http://www.niemanlab.org/2013/10/whats-new-in-digital-scholarship-chasing-pageviews-
news-on-facebook-and-the-search-for-the-golden-metric/

Nieman Journalism Lab blog. (2012, November 26). “How we read, not what we read, may
be contributing to our information overload” by Justin Ellis, featuring journal article “News
and the overloaded consumer” (Holton & Chyi, 2012). Available:
http://www.niemanlab.org/2012/11/how-we-read-not-what-we-read-may-be-contributing-
to-our-information-overload/

Fresh Thoughts. (2012, Fall). “Media Maverick: Iris Chyi challenges common assumptions
on the future of print journalism” by Laura Byerley. Available:
http://issuu.com/ut-cocomm/docs/freshthoughts-fall-2012/6?e=7082084/2261612

Nieman Journalism Lab blog. (2012, April 23). “Are you a young dude interested in news?
All else equal, this study says you’re a top paywall target” by Adrienne LaFrance, featuring
conference paper “Theorizing online news consumption” (Chyi & Lee, 2012). Available:
http://www.niemanlab.org/2012/04/are-you-a-young-dude-interested-in-news-all-else-eq
ual-this-study-says-youre-a-top-paywall-target/
Chyi 20

AEJMC. (2011, October 6). “The larger a newspaper’s local population, the broader its
online market,” featuring journal article “From a distance: A ZIP Code analysis of U.S.
online newspaper readers” (Chyi, 2011). Available:
http://www.aejmc.org/topics/archives/2960

AEJMC. (2010, July 20). “The push for paywalls mischaracterizes the nature of online
newspaper readership,” featuring journal article “Use of and satisfaction with newspaper
sites in the local market” (Chyi, Yang, Lewis, & Zheng, 2010) as “Research You Can Use”
(new research from refereed journals that carries managerial implications). Available:
http://www.aejmc.com/topics/archives/1119

Interviewed by KCBS (news radio station in San Francisco) on journal article “Is online news
an inferior good?” (Chyi & Yang, 2009), February 13, 2010.

Nieman Journalism Lab blog. (2010, February 4). “Is online news just Ramen Noodles?
What media economics research can teach us about valuing paid content” by Seth C. Lewis,
featuring journal article “Is online news an inferior good?” (Chyi & Yang, 2009). Available:
http://www.niemanlab.org/2010/02/is-online-news-just-ramen-noodles-what-media-econ
omics-research-can-teach-us-about-valuing-paid-content/

AEJMC. (2010, January 26). “Online news is an inferior good among users, research
shows,” featuring journal article “Is online news an inferior good?” (Chyi & Yang, 2009) as
“Research You Can Use” (new research from refereed journals that carries managerial
implications). Available: http://www.facebook.com/note.php?note_id=270759494389

Reynolds Journalism Institute. (2009, October 21). “Print vs. Web” by Clyde Bentley,
featuring journal article “Use of online newspaper sites lags behind print editions” (Chyi &
Lewis, 2009). Available: http://www.rjionline.org/print-vs-web

AEJMC. (2009, October 19). “Print editions of papers reach more readers than online sites,”
featuring journal article “Use of online newspaper sites lags behind print editions” (Chyi &
Lewis, 2009) as “Research You Can Use” (new research from refereed journals that carries
managerial implications). Available:
http://www.facebook.com/note.php?note_id=156256534389

“Debate bubbles over UT prof’s online news ramen theory,” by Roberto Villalpando, The Tip
Sheet (internal publication of The Austin American-Statesman), May/June 2008.

Interviewed by Sing Pao (daily newspaper in Hong Kong) on higher education issues,
January 31, 2004.

Interviewed by Sin Chew Daily (Malaysian newspaper) on the future of Chinese news Web
sites, July 3, 2001.

GUEST LECTURES
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Guest speaker, on “The Content is Local; the Audience is Not. How about Advertising?” in
the “International Advertising” class, Kansas State University, April 8, 2010.

Guest speaker, on “Internet Audience Measurement,” in the “Principles of Advertising” class,
Kansas State University, April 8, 2010.

Guest speaker, invited by the instructor to lecture on “the Economics of Internet
Advertising,” National Chiao-Tung University, Taiwan, December 25, 2008.

Instructor, invited to teach three “Multimedia Journalism” sessions for the ASNE High
School Journalism Institute at UT Austin, July, 2008.

Guest speaker, invited by the instructor of the “News in the Future” seminar, UT Austin, Feb.
20, 2008.

Guest speaker, on the role of online journalists, invited by the Program of News Reporting
and Writing, School of Continuing Studies, Hong Kong University, May 16, 2001.

Speaker, invited by the Association of Hong Kong and Macau Studies, on Hong Kong
media’s world view, Chinese University of Hong Kong, June 29, 2001.

PROFESSIONAL EXPERIENCE

Planning Manager: Nov. 1999 - Aug. 2000.
wwwins.com, Taipei, Taiwan.
An Internet consulting firm specializing in online marketing, e-commerce, and customer
relationship management.
Developed Internet strategies for companies seeking e-transformation solutions.
Devised integrated marketing and online advertising campaigns.

Market Analyst: Jan. 1999 - Oct. 1999.
Cox Interactive Media, Austin, TX.
Analyzed log files and conducted audience research for Austin360.com (No. 1 city site in
Austin and the online edition of The Austin American-Statesman).
Performed competitive and vendor analysis.
Helped develop marketing strategies and identify industry trends in online publishing.

Online Producer: Summer 1996.
ChinaTimes.com, Taipei, Taiwan.
The online edition of a major newspaper in Taiwan with circulation of 1,270,000.
Designed and developed Web projects.
Wrote Internet-related feature stories for online and print editions.

ACADEMIC SERVICE

Editorial Board Member:
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The Annals of the International Communication Association, 2016 - present.

Journalism & Mass Communication Quarterly, 2014 - present.

Journalism Studies, 2012 - present.

Digital Journalism, 2012 - present.

International Journal on Media Management, 2010 - present.

Communication & Society (Hong Kong, ICA-affiliated journal), 2009 - present.

Newspaper Research Journal, 2009 - 2016.

Report Reviewer:

Federal Communications Commission (FCC), U.S. government, 2011.
Reviewed an FCC-commissioned study on Media Ownership.

Ad Hoc Journal Reviewer:

Journalism: Theory, Practice & Criticism, 2012, 2016.

Journal of Media Economics, 2002, 2009, 2010, 2013.

Journal of Broadcasting & Electronic Media, 2003, 2013, 2014.

International Journal of Communication, 2013, 2014.

International Communication Gazette, 2016.

Media and Communication, 2017.

New Media and Society, 2015.

Electronic News, 2014, 2016.

International Journal of Press/Politics, 2013.

Cyberpsychology, Behavior, and Social Networking, 2012.
Chyi 23

Electronic Markets: The International Journal on Networked Business, 2002, 2005,
2007, 2008, 2012.

Mass Communication & Society, 2009.

Asian Journal of Communication, 2001, 2007, 2008 (three times).

Chinese Journal of Communication (Hong Kong), 2008, 2009, 2014, 2015.

Communication Research, 2005, 2015.

International Journal of Interactive Communication Systems and Technologies,
2016.

Management Communication Quarterly, 2005.

Economic and Political Studies (China), 2015.

Mass Communication Research (Taiwan), 2005.

Communication & Management Research (Taiwan), 2003, 2004.

Grant Reviewer:

The United Arab Emirates University, 2014.

University Faculty Research Grant, Office of Vice President for Research, UT Austin,
2010.

National Science Foundation, 2002.

Social Sciences and Humanities Research Council of Canada, 2002.

Book Proposal/Chapter Reviewer:

Handbook of Media Management and Economics, second edition (Routledge), 2017.

Routledge, 2013, 2016, 2017.

Nordicom, 2015.

Peter Lang Publishing, 2009.

Oxford University Press, 2007.

Ph.D. Dissertation External Reviewer:
Chyi 24

Nanyang Technological University (Singapore), 2014.

Conference Paper Reviewer:

World Media Economics and Management Conference, 2016.

International Conference on Information Systems, 2015.

Newspaper and Online News Division, the Annual Conference of the Association for
Education in Journalism & Mass Communication, 2007, 2015.

Agenda Setting in a 2.0 World: New Agendas in Communication Conference, the
University of Texas at Austin, 2011.

International Symposium on Online Journalism, 2007, 2008.

Communication Technology and Policy Division, the Annual Conference of the
Association for Education in Journalism & Mass Communication, 2005, 2006, 2007.

Communication and Technology Division, International Communication
Association’s Annual Convention, 2004, 2006.

Professional Freedom & Responsibility Chair:

Media Management & Economics Division, Association for Education in Journalism
& Mass Communication, 2010-2011.
Organized 4 PF&R panels for the 2011 annual convention in St. Louis, Missouri.

Chair/Moderator:

World Media Economics and Management Conference, New York City, May 2-6,
2016.

“Networked China: Transnational Networks and Civic Engagement in China”
Conference, UT Austin, October 19, 2013.

“Where is information technology taking us?” a public speech hosted by the Lung
Yingtai Cultural Foundation, Taipei, Taiwan, December 17, 2011.

International Symposium on Online Journalism, UT Austin, 2008, 2010.

The Annual Convention of the Association for Education in Journalism and Mass
Communication, San Francisco, Aug. 2-5, 2006.

The “Internet Communication in Intelligent Societies” Conference, Hong Kong, July
Chyi 25

8-10, 2004.

The 6th World Media Economics Conference, Montreal, Canada, May 12-15, 2004.

Panelist:

“On Digital Distribution’s Failure to Solve Newspapers’ Existential Crisis: Symptoms,
Causes, Consequences, and Remedies,” International Communication Association,
San Diego, CA, May 2017.

“Top Scholars Look Toward and Reflect on the Tenure Process,” invited presentation
on Journalism & Mass Communication Quarterly’s Publishing Panel during the
Annual Convention of the Association for Education in Journalism & Mass
Communication, St. Louis, August 12, 2011.

“News Media in Greater China,” The 14th Asian Media Information and
Communication Center Annual Conference, Beijing, China, July 18-21, 2005.

“Internet Advertising,” The Annual Convention of the Association for
Education in Journalism & Mass Communication, Washington, DC, August 6,
2001.

Judge:

The Media Management, Economics, and Entrepreneurship Division, the
Association for Education in Journalism & Mass Communication, 2017.

News Audience Research Paper Award, the Association for Education in
Journalism & Mass Communication, 2015.

“Best of the Web” Design Competition, Communication Technology and Policy
Division, the Annual Conference of the Association for Education in Journalism &
Mass Communication, 2007.

Ring of Truth Awards, Copley News Service (a newspaper chain), 2006.

Editorial Assistant:

Journalism & Mass Communication Quarterly, 1997-1998.
Facilitated communication between book publishers, reviewers and the
book review editor.

ACADEMIC & PROFESSIONAL SOCIETIES

Association for Education in Journalism and Mass Communication (AEJMC)
Chyi 26

International Communication Association (ICA)

STUDENT ADVISING

Supervisor, Ph.D. dissertation committees:

Margaret Yee Man Ng, fall 2015 - present.
Lei Guo (co-chair: Mercedes de Uriarte), completed spring 2014.
James Ian Tennant, completed fall 2013.

Member, Ph.D. dissertation committees:

Autumn Caviness, spring 2016 - present.
Pei Zheng, spring 2016 - present.
Seok Ho Lee, fall 2012 - present.
Vickie Chen, completed spring 2017.
Victor Garcia, completed spring 2017.
Gabino Iglesias, completed fall 2016.
Hong T. Vu, completed fall 2015.
Lewis Knight, completed fall 2015.
Sun Ho Jeong, completed fall 2015.
Logan Molyneux, completed summer 2015.
Shih-Hsien Sandra Hsu, completed fall 2014.
Monica Chadha, completed spring 2014.
Avery Holton, completed fall 2013.
Nan Zheng, completed summer 2012.
Kate Weidaw-West, completed spring 2012.
Kelly Kaufhold, completed spring 2011.
Jaime Loke, completed spring 2011.
Seth C. Lewis, completed summer 2010.
Mengchieh Jacie Yang, completed summer 2010.
Xin Chen, completed spring 2010.
Jae Kook Lee, completed summer 2009.
Yiheng Cathy Deng, completed fall 2008 (U of Arizona).

Supervisor, master’s thesis committees:

Fauzeya Z. Rahman, completed spring 2015.
Chyi 27

Vicky Ng, completed 2004 (Chinese U of Hong Kong).
Cho-Fang Tsai (co-supervised with Pei-Chi Chung, National Chao-Tung U, Taiwan),
completed 2004.
Janice Wong, completed 2003 (Chinese U of Hong Kong).

Member, master’s thesis committees:

Jiyoun Suk, completed spring 2016.
Qian Xu, completed Aug. 2008.
Minghuang Yang, completed 2003 (National Chung Cheng U, Taiwan).
Yifeng Hu, completed 2002 (Chinese U of Hong Kong).
Michelle M.S. Tam, completed 2001 (Chinese U of Hong Kong).

Supervisor, professional master’s graduation reports:

Swathi Narayanan, completed spring 2017.
Manzhi Wu, completed spring 2015.
Alice Szu-Jung Ju, completed spring 2010.
Lauren Kimberly Loop, completed May 2009.
Samantha Iyer, completed May 2009.
Yiu Kei Lai, completed 2004 (Chinese U of Hong Kong).
Maggie Poon, completed 2004 (Chinese U of Hong Kong).
Terry Ka-yeung Liu, completed 2004 (Chinese U of Hong Kong).
Roger Lam, completed 2004 (Chinese U of Hong Kong).
Ellen L.C. Leung, completed 2003 (Chinese U of Hong Kong).
Yvonne Yee Wan Tse, completed 2003 (Chinese U of Hong Kong).
Marie Ko, completed 2003 (Chinese U of Hong Kong).
Chris Yiu Ki Cheng, completed 2003 (Chinese U of Hong Kong).
Ray Wai Man Leung, completed 2003 (Chinese U of Hong Kong).
Tong Wa Hoi, completed 2002 (Chinese U of Hong Kong).

Second reader, professional master’s graduation reports:

Jeana Bertoldi, completed spring 2014.
Liefu Jiang, completed May 2013.
Jiyue Li, completed 2013.
Weiwen Ji, completed May 2008.
Russell Glasser (Dept of Computer Science), completed Dec. 2007.
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Independent studies supervised:

Margaret Yee Man Ng, spring 2017.
Vickie Chen, fall 2015.
Logan Molyneux, summer 2013.
Liefu Jiang, summer 2012.
Lei Guo, spring 2012.
James Ian Tennant, summer 2011.
Nan Zheng, spring 2009.
Jae Kook Lee, spring 2008.
Tramy Man Wa Heung, fall 2003 (Chinese U of Hong Kong).

Media Economics Research Group (MERG):

Founded a research team with graduate students and carry out research projects relevant
to the economics (and thus the future) of journalism, 2008 - present.

SCHOOL/COLLEGE/UNIVERSITY SERVICE

2016-2017

Graduate Adviser, School of Journalism

Member, Scholarship Committee of the Graduate Studies Committee, School
of Journalism

Member, Administrative (Admission) Committee of the Graduate Studies
Committee, School of Journalism

Member, Graduate Studies Committee, School of Journalism

2015-2016

Minority Liaison Officer, School of Journalism

Member, Associate Professor Search Committee, School of Journalism

Member, Administrative (Admission) Committee of the Graduate Studies
Committee, School of Journalism

Member, Graduate Studies Committee, School of Journalism
Chyi 29

2014-2015

Minority Liaison Officer, School of Journalism

Member, Innovations Committee, School of Journalism

Member, Administrative (Admission) Committee of the Graduate Studies
Committee, School of Journalism

Member, Graduate Studies Committee, School of Journalism

Affiliated Faculty, Center for East Asian Studies, UT Austin

2013-2014

Member, School Director Search Committee, School of Journalism

Member, Innovations Committee, School of Journalism

Member, Administrative (Admission) Committee of the Graduate Studies
Committee, School of Journalism

Member, Graduate Studies Committee, School of Journalism

2012-2013

Member, Internationalization Committee, College of Communication

Member, Admission Committee of the Graduate Studies Committee, School
of Journalism

Member, Graduate Studies Committee, School of Journalism

2011-2012

Member, Scholarship Committee, School of Journalism

Representative of the Assistant Professor Rank, Budget Council, School of
Journalism

Member, Graduate Studies Committee, School of Journalism

2010-2011

Member, College Grants Committee, College of Communication
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Member, Diversity Issues Committee, College of Communication

Member, Administrative (Admission) Committee of the Graduate Studies
Committee, School of Journalism

Member, Graduate Scholarship Committee, School of Journalism

Member, Multimedia Faculty Search Committee, School of Journalism

Member, Advisory Committee for the Taiwan Studies Grant, Center for East
Asian Studies, Department of Asian Studies, UT Austin

2009-2010

Member, Senior Professor Search Committee (second round), School of
Journalism

Member, Internationalization Committee, College of Communication

Member, Administrative (Admission) Committee of the Graduate Studies
Committee, School of Journalism

Member, Advisory Committee for the Taiwan Studies Grant, Center for East
Asian Studies, Department of Asian Studies, UT Austin

2008-2009

Member, Senior Professor Search Committee, School of Journalism

Representative of the Assistant Professor Rank, Budget Council, School of
Journalism

Member, Graduate Studies Committee, School of Journalism

Member, School Website Redesign Committee, School of Journalism

2007-2008

Member, Graduate Studies Committee, School of Journalism

Took students to the Belo Foundation in Dallas on Belo Scholarship Day, Oct.
2007

Sponsor of a visiting scholar, spring 2008
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CREATIVE WORKS

Published articles and essays on media and culture issues in major Chinese
newspapers and periodicals in Taiwan and Hong Kong (e.g., The China Times,
United Daily News, Ming Pao, INK Literary Monthly, and UNITAS Literary
Monthly).