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2 to Tackle Historically Low Business Intelligence User Adoption International Business Intelligence (BI) software vendor, Yellowfin, is set to l aunch the latest release of its BI solution, Yellowfin 6.2, in a series of Webin ars throughout Monday 3 and Tuesday 4 December 2012. Melbourne, VIC, November 28, 2012 -- Register for the official Webinar launch he re: www.yellowfinbi.com/YFCommunityNews-Yellowfin-6-2-launch-Webinar-A-better-wa y-to-deliver-BI-121552 Yellowfin CEO, Glen Rabie, said that the release included many significant enhan cements and additions to the vendor’s Collaborative BI capabilities, aimed at addr essing notoriously low BI user adoption rates. “The consumerization of BI only got it half right – we needed to make BI easier; and we have,” said Rabie. “But most people don’t want to write reports or do self-service analysis. They just want answers. And, they want to share those answers with th e people they trust, enabling them to collaborate and then make better decisions . That’s what Yellowfin 6.2 is all about.” Recent studies by TDWI and BIScorecard suggest that most BI deployments only exp erience a 24 or 25 percent adoption rate. International analyst and advisory fir m, Gartner, has previously stated that 80 percent of BI projects fail, citing po or communication and collaboration as the primary reasons. “The failure rates of BI implementations, and persistently low user adoption rates , are indeed reflective of our inability to reimagine the way in which we commun icate the key messages represented by data,” said Rabie. “According to Information M asters, 75 percent of BI success is determined by factors other than data and co re analytical technology – so thinking about how data is presented, shared and dis cussed in order to enable effective decision–making is paramount.” Rabie said that when developing new content sharing and presentation functionali ty for 6.2, to enable a wider breadth of users and user types to benefit from BI content, Yellowfin turned to common models and patterns of content creation and consumption found in prominent social media platforms. “Bradley Horowitz, VP of Product for Google+, said Google applied the 1:9:90 rule to Google+, stating that social software sites don’t require 100 percent active pa rticipation to generate great value,” said Rabie. “What he meant by this, is that on ly around one percent of users have to create content for that platform to provi de a rich and valuable experience for its total usership. Nine percent of the us er base then synthesizes and shares that information, while the other 90 percent simply consumes it – and that’s all they want to do. “Eighty to ninety percent of potential BI users simply want to use the insight gen erated by their BI tool to make better decisions. They don’t want to create conten t. If you can facilitate that need, you can unlock the usefulness and power of B I and instill an analytic culture throughout an organization – that’s what we’ve achie ved with Yellowfin 6.2.” Register for the official Webinar launch of Yellowfin 6.2 here: www.yellowfinbi. com/YFCommunityNews-Yellowfin-6-2-launch-Webinar-A-better-way-to-deliver-BI-1215 52 About Yellowfin: Yellowfin is a global Business Intelligence (BI) software vendor passionate abou t making BI easy. Yellowfin is headquartered and developed in Melbourne, Austral ia, offering a highly intuitive 100 percent Web-based reporting and analytics so lution. Founded in 2003 in response to the complexity and costs associated with
implementing and using traditional BI tools, Yellowfin is a leader in mobile, co llaborative and embeddable BI as well as Location Intelligence and data visualiz ation. For more information, visit www.yellowfinbi.com What is Business Intelligence software? Business Intelligence (BI) refers to a broad range of computer software applicat ions and tools used to report, analyze and present data in a range of formats, t o help businesses identify trends and opportunities, and support fundamental dec ision-making. For further media information, interviews, images or product demonstration, plea se contact: Lachlan James, Communications Manager on +61 03 9090 0454, 0431 835 658 or lachl email@example.com For regular updates and news, follow Yellowfin on Twitter (@YellowfinBI), Linked In (Yellowfin Business Intelligence), or email firstname.lastname@example.org to subscribe to Y ellowfin’s free e-newsletter. Contact: Lachlan James Yellowfin Level 46, 360 Elizabeth Street Melbourne 3000, Victoria +61 0 3 9090 0454 email@example.com http://www.yellowfinbi.com