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T H E A LWAY S O N O N M E D I A N Y C 2 0 0 9 P R O G R A M G U I D E

The Blogozine On Innovation // February 2009

Survey tkt kkt New Media
ktktk tk tkt tkt Learns to
ktktktktk Make Money

Introducing the Market Pressure

OnMedia 100 Drives 100
/ PAGE 36
The top 20
marketing execs Madison Avenue
who get IT Execs Push
the Envelope
/ PAGE 52


Frank Addante, CEO of

The Rubicon Project,

OnMedia 100
Overall Winner.

the Rubicon
Frank Addante, CEO of
The Rubicon Project,
OnMedia 100 Overall Winner.
Online Media—Optimize or Die in 2009.
/PAGE 36
Co-Presented by & &

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The 2009
Madison Avenue
New Media Grows Up

IT List
Madison Avenue taps the value of online innovations,
disrupts the industry, and learns to make money. . . . . . . . . . . . . /6

Cover Story:
Market Pressure Drives
100 Media Startups
This year’s top private companies are supercharging
the digital media world, using the current market to
hone ideas and focus strategies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . /36

Madison Avenue Gets IT

Twenty-two advertising executives push the creative
envelope and pave the way for successful cross-platform
marketing that works. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . /52


AlwaysOn Welcome . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . /4
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Sponsors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . /44
Affliate Sponsors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . /56

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OnMedia 100
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The insider’s network

The Inside Team
OnMedia NYC 2009
The Scribes
Tony Perkins
Matthew Bowman

Arden Pennell
Jessica Chung
Nicole Freeman
Editorial Advisors
Joe Schoendorf
Satjiv Chahil
Bill Cleary
Ed Ring
The Artists

Arno Ghelfi, l’atelier starno
Party By Design
sponsors cordially welcome you to the third annual OnMedia event. We’re The Chiefs
thrilled to be here with you in New York City. Marc Sternberg
Claudio Barrientos
The headline for this letter may sound a bit trite, but it is the truth. While Ryan Brenner
Nathan Entrekin
Wall Street crumbles, and financial middlemen are scrambling like rats, the creative Christa Fancher
Noah Gellman
renaissance on Madison Avenue continues to flourish. Many of the heavily blogged- Greg Gausewitz
Grant Gunderson
about concepts of the past decade—the Democratization of Media, Content and Michelle Hughes
Kathy Osweiler
Advertising are One, Crowd-Source Your Brand Identity—were finally harnessed in Michael Pinochi
2008 to boost investment returns for big clients. Obama’s online rise, Nintendo’s vir- The Geeks
tual destruction of YouTube, branded entertainment like Forbidden City and Gemini Nicole Freeman
Carl Hughes
Division that marry Madison Avenue, Hollywood, and Silicon Valley…. Digital mar-
keting is finally kicking into full creative gear. Akamai
And the great news is that there is still a huge innovative (and dol- Atlas Venture
Bridge Bank
lar) ramp in front of us! Think about this: More than 30% of the time Business Wire
Cooley Godward
people spend consuming content is online, yet only 6% of total ad dol- DeSilva + Phillips
Epic Advertising
lars are spent online. Billions of dollars will be made arbitraging this Fenwick & West
gap in the form of cool new “cross-platform marketing campaigns” FirstMark Capital
that comb online video, mobile applications, social networking tactics, Horn Group
and virtual worlds. For a glimpse of the industry insiders leading this Kaltura
creative charge, check out our annual Madison Avenue IT List on Kyte
Level 3 Communications
page 52. We are pleased and grateful that some of these fine creative Manatt, Phelps & Phillips
NYSE Euronext
geeks will be joining us this year at OnMedia. Rocket Fuel
Recently eMarketer, a market-research firm, predicted that online- Silicon Valley Bank
Softbank Capital
advertising spending in the U.S., which makes up about half the Sonnenschein
Sybase 365
global total, will increase by 8.9% in 2009. The firm thinks search advertising will grow Telehouse
Urban Spirit
by 14.9% and rich-media ads by 7.5%, while display ads will grow by 6.6%. In total, $25 Vintage Filings

billion dollars will be spent on online advertising. This compares impressively against Affiliate Sponsors
Billboard’s Mobile Entertainment
overall ad spending, which is projected to decline 7% in 2009. Online advertising may Spring
Conference Guru
not be growing at the same rate as it was in 2008, but it will continue to expand rap- The Entertainment & Media
Management Institute (EMMI)
idly—even in the recession. Executive Council
Of course, innovation on Madison Avenue often starts with innovation that spins The Interactive Advertising Bureau
Internet Oldtimers
out of the global Silicon Valley. At OnMedia, we will also be honoring the OnMedia
100 Top Private Companies—the most innovative startups in the new-media world. Manhattan Chamber of Commerce
Mediabistro Circus 2009
The full list begins on page 36. While we witnessed a brutal ad network shake-out in NAPTE
Opportunity Green
2008, many diamonds still lay in the rough, including the Rubicon Project, which is our Punch Group Media
The Software & Information
2009 company of the year. Industry Association (SIIA)
In the spirit of open media, OnMedia participants can take part in the live chat that Steak
appears on the big screen next to the stage by sharing their opinions and helping shape
the debate. As is the case with all AlwaysOn events, the entire program will be webcast AlwaysOn, LLC
live and later archived for the world to behold. P.O. Box 620454
Woodside, CA, 94062
On behalf of our sponsors and the entire AO team, welcome to New York City. We
look forward to hosting you in a very innovative way over the next couple of days! Volume 6, Issue 1
AO is dedicated to the Open
Source Media Revolution!
Tony Perkins is founder and editor of AlwaysOn.

4 | A LWAYSON | ONME D I A N Y C 2 0 0 9
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Technology s Life Sciences s Private Equity s Premium Wine

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The AlwaysOn & KPMG Survey

New Media Grows Up

Madison Avenue taps the value of online innovation.

nMedia is the forum where CEOs from new
media companies meet the global advertising
and media establishment. In preparation for this
one-of-a-kind event, we wanted to find out how
the forces of new media have affected the market- 1: What are the two most disruptive forces in media today?
ing, media, branding, advertising, and public relations industries. (Choose two.)
Following are the results of a survey we conducted of more than The pullback of ad dollars 49%
200 of your peers in the media industry. Smartphones'
r potential for location-targgeted 17%
We asked what would be the most disruptive forces in media. content,, advertising
r , and marketin
k g
The results were quite diverse, with 26% of respondents identify- The thinning of “old media” 3
(bankruptcies and closures)
ing the pullback of available ad dollars as the greatest disruption,
The failure of social networks 18%
22% said the emergence of mobile devices as personal computers, to monetize as expected
and 20% felt the reduction of old media through bankruptcies and The mobile device becoming 40%
a personal computer
closures have the most impact on the media industry today.
Internet penetration opening up 25%
The economy is also clearly having an impact on advertising, new global markets
and the impact is being felt by new media and old media compa- 0 10% 20% 30% 40% 50%
nies alike. In fact, this year, 75% of the respondents see advertisers
moving more than 25% of their dollars and time away from tradi-
tional channels. While this number is high, it actually reflects a
significant drop from the almost 90% response in last year’s sur- 2: In 2009, what impact will the credit crisis have on the
vey. Seventy-one percent of respondents see the recent new media ability of venture capital firms to raise additional funds from
acquisitions by established media companies making money in
less than five years. 0-25% 25%

Social networking is clearly an important force in the media

26-50% 5
industry, and the participants in the survey see progress in adver-
tisers planning for the use of it. Last year, 48% felt advertising 51-75% 17%
agencies lacked a plan to leverage social networking for their
clients. That number is down to 42% this year. The likely uses 76-100% 0%

for social networking for business include creating a new brand 0 10% 20% 30% 40% 50% 60%

image, attracting new customers, and launching new products.

Investment in new media opportunities will come primarily
from the venture capital firms, according to 57% of the respon- 3: How long will it take for the old-media acquisitions of new-
dents. That is up from 51% in last year’s results. The best venture media companies to pay off in revenue growth?
investment would be niche media companies (39%) or interactive
marketing companies (30%). 1-2 years
y 7%
We look forward to sharing the full results of the KPMG/ 2-3 years
y 29%
AlwaysOn survey at OnMedia, February 2–4, in New York City.
4-5 years 40%
The presentation will also be available online at www.alwayson- 5 years
y 17%

e r 7%
Brian Hughes is a partner with the Philidelphia office of KPMG 0 10% 20% 30% 40% 50%
LLP ( and is the co-leader of the Venture Capital Prac-
tice—Eastern Area. Brian can be reached at

6 | A LWAYSO N | ONM E D I A N Y C 2 0 0 9
Social Networking/Web 2.0 Online Advertising
4: Will social networks ever become profitable from 8: Which of the following online-advertising tactics provides
advertising? the best return on investment:

Site visits 11%

Yes: 58%
in time they'll figure it out Click-throughs 14%
No: online chatting 11%
doesn't lead to shopping Qualified prospects/ 44%
Maybe: only if ads become sales opportunities
more creative Captured sales revenue 31%
0 10% 20% 30% 40% 50% 60%
0 10% 20% 30% 40% 50%

5: What's the biggest lesson from the 2008 presidential 9: Is the return in line with traditional advertising channels?
election's use of social media?

Social networks can

powerfully grab mindshare 47%
in society at large
Online networks can successfully
drive micro-payments 34% Yes 58%
to equal big bucks
Businesses will see No 42% 19%
as a model for creating savvy
in-house networks and wikis 0 10% 20% 30% 40% 50% 60%
0 10% 20% 30% 40% 50%

6: What percentage of ad agencies have a plan to leverage 10: What form of online advertising is most effective?
social networking for their clients?

0-10% 18% Search engine 47%

11-20% 24% Banner ads 5%

21-30% 19% Email advertising 6%

31-40% 14% Online partnerships 11%

41-50% 9% Interactive 21%
More than 50% 16% Other 10%
0 5% 10% 15% 20% 25%
0 10% 20% 30% 40% 50%

7: What are advertisers and agencies going to use social 11: How will CPM trend in the next two years?
networking for?

Attract new customers 54%

Create new brand image 72%

Increase 39%
New product launch 54%
Decrease 41%
Direct sales 35%
No change 19%
Nothing 5%

0 10% 20% 30% 40% 50% 60% 70% 80% 0 10% 20% 30% 40% 50%

ONM E DIA NY C 2 0 0 9 | ALWAYSO N | 7

The AlwaysOn & KPMG Survey

Mobile Marketing Investment

12: Mobile has been called the last great hope for ads. 17: Where will the majority of the investment come from?
Can it live up to the hype?

No: we'll discover mobile users don't pay any 29%

more attention to ads than do W Web browsers VVenture capital 51%
Absolutely: geo-targeted
g markketing 25%
and ads will be a gold mine Private
v equity 14%

a be: the jury's out until smartphones 46%
Corporate investment 35%
and applications evolve further
0 10% 20% 30% 40% 50% 0 10% 20% 30% 40% 50% 60%

13: How much of their content are media companies 18: What's the best venture investment bet?
adapting for mobile consumption?
0-25% 65% Mobile advertising
r networks 14%

Niche media companies 39%

26-50% 27%
Online ad networks / exchanges 1

51-75% 6% Interactive marketing

k companies 29%

0 10% 20% 30% 40% 50%

76-100% 2%

0 10% 20% 30% 40% 50% 60% 70%

14: Do you expect that to increase in the next two years? 19: How will the economic downturn affect venture
investment in media relative to other technology sectors?

Media will do better 1

Yes 87%
than other sectors
Media will be hurtt more 36%
No 13% than other sectors
0 20% 40% 60% 80% 100% Media will fair about the same
as other sectors
0 10% 20% 30% 40% 50%

15: What is the greatest opportunity for mobile? Survey brought to you by
TV 7%

Video / UGC 14%

Music 8%

Shopping 9%

Games 14%

Location-based advertising 4

0 10% 20% 30% 40% 50%

16: How will mobile applications monetize?

Advertising 45%

r for apps 27%
r sponsorship (such as mixing 27%
a new music album with a game)
0 10% 20% 30% 40% 50%

8 | A LWAYSO N | ONM E D I A N Y C 2 0 0 9
© 2009 KPMG LLP, a U.S. limited liability partnership aand a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative. 090109

You lead with spirit

and vision.
We support you
with experience.
Entrepreneurial vision is critical in getting any business
venture up and moving. But going it alone can impede
your climb to success. That’s where KPMG’s Venture
Capital practice can lend a hand.
Our partners and professionals combine years of
industry experience with in-depth understanding of
today’s regulatory environment. As a result, we can
provide the support needed to fulfill your vision.
And achieve peak performance. For more information,
contact Brian Hughes at or
Packy Kelly at
Speakers Bio 09
OnMedia NYC February 2nd– 4th, 2009
Ritz Carlton – Battery Park, NYC

Anjula Acharia-Bath
Co-founder and CEO, Desi Hits!
Anjula Acharia-Bath is the face of Desi Hits! and serves as search firm, and placed talent for companies such as Walt
spokeswoman for the company. Her extensive experience Disney Internet Group and Universal Pictures
in the fields of advertising and recruiting, and an ear for International. As a Director at TMP Worldwide, heading
music, position her well to propel Desi Hits! into the public up IT and HR divisions in London, Ms. Acharia-Bath
eye. Ms. Acharia-Bath was a founding partner of the worked with the CEO and board on the development and
Forsyth Group Executive Venture Search North America, direction for She holds a BA with honors in
where she led strategy and delivery for the emerging theatre arts and communications from Middlesex
technologies practice. Prior to this, she co-founded University.
Merchant McKenzie, a new media and entertainment

Michael M. Afergan
Chief Technology Officer, Senior Vice President, Akamai
Michael Afergan was named Chief Technology Officer of departments, including Director of Technology Strategy
Akamai in October 2005. In addition to serving as CTO, and Director of Load Balancing and Mapping. Prior to
Mr. Afergan is a Senior Vice President of Akamai’s Akamai, Mr. Afergan ran a software consulting company
Advertising Decision Solutions line, focused on helping for more than ten years. He graduated magna cum laude
businesses deliver more relevant online advertising. A with highest honors from Harvard with an AB in computer
veteran of Akamai’s distinguished engineering science and a focus on economics. He holds an SM from
organization, Mr. Afergan has served in various roles Harvard and a PhD from MIT, both in computer science.
within Akamai’s Engineering and Product Management

Pekka Ala-Pietilä
Co-Founder and CEO, Blyk
Pekka Ala-Pietilä is the Co-Founder and CEO of Blyk. opportunities. He has also spearheaded the development of
Previously, he was the president of Nokia and Nokia new businesses and innovative surveying. Mr. Ala-Pietilä
Mobile Phones. Mr. Ala-Pietilä has had a broad ranging serves on the boards of SAP and Pöyry Oyj. He is an
role within the Nokia Group. During his 20-year career honorary doctor in tech, Tampere, Finland, and science,
with Nokia, he has been pivotal in identifying strategic new Helsinki, Finland, and is a Knight, 1st Class of the Order of
business ideas and stimulating long-term growth the White Rose of Finland.

Samuel Angus
Partner, Corporate and Venture Capital Group, Fenwick & West
Samuel B. Angus’ practice concentrates on the formation of Cypress Semiconductor. He also counseled Naxon
start-up companies, VC and debt financings, M&A, IP ( on its acquisition of, Micro
licensing, joint ventures, and general corporate matters. Mr. Focus Group on its $500 million merger with Intersolv,
Angus represents a broad range of companies, from Junglee on its $300 million acquisition by,
privately held start-up companies to publicly traded and Blue Lava Wireless on its $140 million acquisition by
corporations. His practice also includes advising JAMDAT Mobile. Mr. Angus received a BA in law and
entrepreneurs and investors. He served as counsel for society from UC Santa Barbara. He received a JD from the
In-System Design in connection with its acquisition by University of California Hastings College of the Law.

Rich Antoniello
CEO, Complex Media
Rich Antoniello joined Complex Media in 2002 and has led he rose to become National Sales Director. His first
Complex Magazine from an unrealized concept to being the publishing experience came as a regional sales manager for
definitive cross-cultural buyer’s guide and lifestyle Men’s Journal. He began his career at Saatchi & Saatchi
magazine for young men aged 18 to 34. Mr. Antoniello was Worldwide, where he handled media planning for Proctor
also responsible for the expansion of the magazine onto the & Gamble, Sauza, and Paddington Brands. Mr. Antoniello
Internet with the creation of, the flagship site is a graduate of the School of Management at SUNY’s
of the Complex Media Network. Prior to Complex, he Binghamton University.
spent four years at National Geographic Adventure, where

10 | A LWAYSON | ONME D I A N Y C 2 0 0 9
Amir Ashkenazi
Co-Founder and CEO,
Amir Ashkenazi is CEO and Co-Founder of, completed an IPO in October 2004, and was later acquired
where he drives overall strategy and manages operations. by eBay in August 2005. Previously, he was Director of
Most recently, Mr. Ashkenazi was Founder and Chief Research for CommTouch Software. He studied computer
Technology Officer of (formerly DealTime. science and economics at Tel Aviv University.
com), a leading online shopping comparison service that

Woody Benson
Team Member, Prism VentureWorks
Woody Benson joined Prism in 2004 and primarily invests Communications. MCK Communications went public in
in digital living companies. He also focuses on mobile and 1999 and completed a secondary offering in 2000. In 1999, he
on-demand business models. He is currently a director for was awarded the CEO of the Year honor by the Mass
LogMeIn, KickApps, and Worldwide Biggies. He was Telecom Council. Mr. Benson serves on the board of the
formerly on the board of Maven Networks (acquired by Massachusetts Network Communications Council, the
Yahoo!), SalesNet (acquired by RightNow), and M:Metrics MIT Enterprise Forum 10-250 Committee, The American
(acquired by comScore). Career highlights include serving Red Cross-Metro West, and the Bentley Private Equity
as Chairman, President, and CEO of MCK Council.

Saul J. Berman
Global & Americas Strategy & Change Practice Leader, IBM Global Business Services
Saul J. Berman is the Global & Americas Strategy & Berman has more than 25 years of consulting experience
Change Practice Leader, IBM Global Business Services. He advising senior management of large corporate and start-up
is also the Global Lead Partner, IBM Global Services, organizations. He has a PhD in management and
Strategy and Change Services. Prior to joining IBM, he was information systems and an MBA in production systems
the Global Strategic Change Leader at PwC Consulting. and operations research from the Graduate School of
He also served as a divisional Vice President with Business at Columbia University. He obtained a BS in
Broadway Department Stores and an Assistant Professor of economics at The Wharton School, University of
Management at the USC Graduate School of Business. Mr. Pennsylvania.

Seth Besmertnik
CEO, Conductor
Seth Besmertnik guides corporate strategy through his and extraordinary growth. Today the company boasts a
vision and thought leadership of Conductor’s products and client list of more than 100 Fortune 500 and Internet Retailer
his development of the strategic partnerships and 500 companies and hundreds of the world’s most
relationships, which have established both the company recognized publishers. In addition, Conductor provides
and himself as recognized authorities in natural search. natural search solutions for more than half the top search-
Since co-founding the company in 2005, Mr. Besmertnik engine marketing and optimization agencies in the U.S.
has navigated the company through multiple financings

Elizabeth Blair
Co-Founder and CEO,
Elizabeth Blair is the CEO and Co-Founder of, Yahoo! for nine years. She was Senior Vice President of
the first online advertising network focused exclusively on Business Operations for the Global Operating Group, and
brand advertising.’s deep online display prior to that, she was Senior Vice President of the Local
advertising expertise, supported by its proprietary Media Group. Ms. Blair began her media career as a
forecasting, buying, and page-level content filtering member of the M&A team at PRIMEDIA after working as
technology, guarantees that brand advertisers and agencies a securities and M&A lawyer in New York. She received a
will reach the right target in the right context, efficiently BA from Yale University and a JD from Harvard Law
and measurably. Prior to, Ms. Blair worked at

ONM E DIA NY C 2 0 0 9 | ALWAYSO N | 11

Speakers Bio
OnMedia NYC February 2nd– 4th, 2009
Ritz Carlton – Battery Park, NYC

Victor Boyajian
National Chair of the Venture Capital, Sonnenschein Nath & Rosenthal
Based in the New York and New Jersey offices, Victor advice on matters relating to business strategy, finance,
Boyajian serves as National Chair of the Venture Capital/ M&A, executive compensation arrangements, and board
School. Emerging Growth Company Group. A recognized leader governance along with IP and litigation strategy. In
in his field, Mr. Boyajian focuses on representing emerging addition to working closely with CEOs and emerging-
growth and more established Fortune 500 companies in a growth companies, a portion of his time is dedicated to the
broad array of transactions, including VC and other representation of the interests of investment banking and
strategic matters. He is typically called upon to render VC firms.

Jeff Bussgang
General Partner, Flybridge Capital Partners
Jeff Bussgang is a General Partner at Flybridge Capital (merged with InnerWireless). Prior to joining the firm in
Partners whose investment interests and entrepreneurial January 2003, Mr. Bussgang co-founded Upromise
experience are in consumer, Internet commerce, marketing (acquired by Sallie Mae), a loyalty marketing and financial
services, software, and wireless start-ups. He currently services firm that currently manages $20 billion in college
represents the firm on the boards of BzzAgent, savings assets. He holds a BA in computer science from
ClickSquared, digitalArbor, go2 Media, i4cp, Harvard University, where he graduated magna cum laude,
InnerWireless, Mall Networks, SimpleTuition, and and an MBA from Harvard Business School, where he was
Transpera, and was previously a director at Brontes a Baker Scholar and a Ford Scholar.
Technologies (acquired by 3M) and PanGo Networks

Michael Chang
Co-Founder and CEO, Greystripe
Michael Chang is responsible for Greystripe’s market held engineering and marketing product management roles
vision and execution. He was most recently at Incubic at SAN pioneer Gadzoox Networks. He has a BS in
Venture Capital and was responsible for investments in electrical engineering from Carnegie Mellon University.
Internet and software companies. Mr. Chang has an MBA
from Duke University’s Fuqua School of Business and has

Bill Cleary
Founder and Managing Partner, Cleary & Partners
As the founder of Cleary & Partners, Bill Cleary helps Mr. Cleary was also the founder of CKS Group. Under his
companies build competitive brands. His role is to advise leadership, CKS grew from a two-person business in the
clients on how to build enduring customer and partner late 1980s to a $300 million branding and marketing firm.
relationships by identifying and leveraging the most During that period, CKS developed marketing campaigns
powerful components throughout the communications for many notable companies and established some of the
mix. Cleary & Partner clients include PGP Corp., Internet’s most acclaimed brands, including Amazon, eBay,
Goodmail Systems, WildlifeDirect, NBX, and LiveWorld. Yahoo!, Excite, and AdForce.

Janet Cullum
Partner, Intellectual Property Litigation, Internet Law Group, Cooley Godward Kronish
Janet Cullum is a member of the Cooley Godward Kronish and adoption of trademarks, the legal aspects of advertising,
litigation group and resident in the New York office. She and enforcement and registration of copyrights. In her
serves on the firm’s management committee and its practice, Ms. Cullum assists her clients to identify and
marketing committee. Ms. Cullum practices in the area of manage IP with the goal of realizing and sustaining the
IP litigation, focusing primarily on trademark and significant competitive advantage that IP provides.
copyright as well as advertising and licensing disputes. Ms.
Cullum has litigated patent, copyright, trademark, and
trade dress cases. She also counsels clients in the selection

12 | A LWAYSON | ONME D I A N Y C 2 0 0 9
Scott R. Cutler
Executive Vice President, NYSE Euronext
Scott Cutler is an Executive Vice President of NYSE business recently acquired from the American Stock
Euronext, responsible for the Americas listings business. Exchange. He serves on the operating committee of NYSE
He manages the Exchange’s relationship with more than Euronext. Before joining NYSE Euronext, Mr. Cutler was
1,700 companies in Canada, Latin American, and the U.S. an investment banker focused on technology at SG Cowen
He is also responsible for the exchange’s relationship with & Co. and Thomas Weisel Partners. He graduated in
the investment banking, private equity, VC, and legal economics from Brigham Young University and received a
communities to attract new listings. He oversees IPOs, JD from the University of California Hastings College of
structured products, closed-end funds, and the listings Law.

Richard deSilva
General Partners, Highland Capital Partners
Based in Highland’s Menlo Park office, Richard deSilva is in NameMedia in 2005 and has worked closely with
focused on digital media investments with specific NameMedia to build out its media business, which now
experience and interest in online advertising, online media reaches 60 million monthly visitors. He has been actively
properties, consumer payment systems, and consumer involved in Highland’s investments in Fastclick (IPO, sold
media technologies and infrastructure. He invests in early- to ValueClick),, Quigo (acquired by AOL), and
stage companies as well as later-stage opportunities, Turbine. Mr. deSilva has an AB in history from Harvard,
including growth equity, venture buyouts, spin-outs, and an MPhil from Cambridge University, and an MBA in
recapitalizations. Mr. deSilva co-led Highland’s investment international relations from the Harvard Business School.

Joe Doran
Founder and CEO, Media 6°
Prior to Media6°, Joe Doran spent nine years at Microsoft advertising technology and solutions at Microsoft. He also
in a variety of senior roles, including General Manager of led Microsoft’s acquisition and integration strategy for the
Microsoft Digital Advertising Solutions. In this position, many advertising-based businesses purchased by
Mr. Doran was responsible for product management for all Microsoft, including Massive, ScreenTonic, DeepMetrix,
advertising products and technologies at Microsoft AdECN, and aQuantive. Mr. Doran is a graduate of West
(including Microsoft AdCenter, Microsoft PubCenter, the Point, where he earned a BS in chemistry. He also holds an
Display Ad Platform, Massive, and AdECN, among MBA from Harvard Business School, where he
others) as well as serving as the lead spokesperson for concentrated in entrepreneurship and finance.

Timothy C. Draper
Founder and Managing Director, Draper Fisher Jurvetson
Timothy C. Draper is the Founder and a Managing Increo, and Wigix. Previous successes include Skype,
Director of Draper Fisher Jurvetson. His original, Baidu, Parametric Technology, Hotmail,
suggestion to use “viral marketing” in Web-based e-mail to PLX Technologies, Preview Travel, Digidesign, and others.
geometrically spread an Internet product to its market was Mr. Draper launched the DFJ Global Network, an
instrumental to the successes of Hotmail and YahooMail international network of early-stage VC funds with offices
and has been adopted as a standard marketing technique by in more than 30 cities around the globe. He has a BS in
hundreds of businesses. On behalf of Draper Fisher electrical engineering from Stanford University and an
Jurvetson, Mr. Draper serves on the boards of Glam, MBA from Harvard Business School.
Tagworld, SocialText,, Chroma Graphics, Meebo,

Roy Edmondson
Senior Vice President and Global Brand Director, Ketchum
This is Roy Edmonson’s first agency role, having been a marketing, media exploitation, retail development, product
client for 20 years. He is based out of the New York office launches, guerilla marketing, and special event production.
and currently oversees the Kodak business worldwide, Mr. Edmonson’s career spans Wm Morrison
bringing both brand marketing and global experience to the Supermarkets, Philip Morris (Marlboro), Levi Strauss &
agency. Mr. Edmonson also co-directs the New York brand Co., and Rocawear in a variety of marketing roles from
practice that includes Geek Squad, Dyson, and Absolut. He trainee manager to Vice President Marketing to board
has worked in the U.K., Europe, and U.S. as well as having member of the Levi Strauss Foundation before coming to
global experience in managing sponsorships, cause-related Ketchum.

ONM E DIA NY C 2 0 0 9 | ALWAYSO N | 13

Speakers Bio
OnMedia NYC February 2nd– 4th, 2009
Ritz Carlton – Battery Park, NYC

Steve Fletcher
Managing Director, GCA Savvian Advisors
Steve Fletcher is a Managing Director with GCA Savvian including head of IT Services Banking, head of Systems
Advisors, with a primary focus on digital media and an and Storage Banking, and head of the Private Placement
additional focus on software, IT services, and storage. Mr. Group. During his tenure at Goldman Sachs, Mr. Fletcher
Fletcher has ten years of investment banking experience completed more than $25 billion of financings and more
prior to joining GCA Savvian as well as three years at than $50 billion of M&A transactions. He received a BA in
Deloitte & Touche as a CPA. He was at Goldman Sachs for economics from UCLA and an MBA from The Wharton
nine years, where he held a number of leadership roles, School, University of Pennsylvania.

Mike Geiger
Chief Digital Officer, Goodby, Silverstein & Partners
For more than 12 years Mike Geiger has led technology projects, Mr. Geiger is now in charge of
multidisciplinary teams in strategy, branding, interaction improving and expanding the agency’s digital offerings.
design, and development of cutting-edge new media and Previously, he worked at design and production studios like
advertising content for clients including Hewlett-Packard, Method, Spyplane, and Thunk Design. Mr. Geiger
Adobe, Comcast, Sprint, Got Milk?, Gucci, and the NBA. graduated from the University of San Diego with a BA in
In 2003, he started the Interactive Production Department business administration and received an MBA in
at Goodby, Silverstein & Partners, and in 2008, he became marketing management from the University of San
the agency’s first Chief Digital Officer. While he still Francisco.
oversees the production of all interactive and emerging

Ross H. Goldstein
Managing Director, Draper Fisher Jurvetson Gotham Ventures
Ross H. Goldstein is Co-Founder and Managing Director boards of, Lumeta, ContextWeb, Searchandise
of Draper Fisher Jurvetson Gotham Ventures, an early- Commerce, and IZEA. Prior to co-founding Draper Fisher
stage IT venture capital fund based in New York. He has Jurvetson Gotham Ventures, Mr. Goldstein was Executive
worked directly with technology, communications, media, Vice President and Chief Financial Officer of Interactive
and other emerging growth companies for most of his Imaginations. He received a BS in applied mathematics-
25-year career. Mr. Goldstein has a combination of VC, economics, magna cum laude, from Brown University and
technology start-up operating, and investment banking an MBA from the Stanford University Graduate School of
experience. He is DFJ Gotham’s representative on the Business.

Martin Green
Chief Operating Officer, Meebo
Martin Green is Meebo’s Chief Operating Officer, and operations roles, most recently serving on the executive
responsible for community engagement, revenue strategy, committee and serving as Senior Vice President of Lifestyle
and corporate partnerships. Prior to Meebo, he worked at and Community.
Morgan Stanley, and in 1996, joined an emerging client of
Morgan Stanley, CNET Networks. Mr. Green spent ten
years at CNET Networks in a variety of strategic, financial,

Paul Gunning
CEO, Tribal DDB Worldwide
Paul Gunning is CEO of Tribal DDB Worldwide and a Gunning has worked across his office’s roster of clients to
leader in the interactive marketing communications field, focus interactive advertising efforts within actual business
with diverse experience focused on operations and finance. objectives. Previously, he worked as the director of business
Previously, he was President of Tribal DDB East, development for Siren Technologies, a company that
responsible for the management and profitability of Tribal brought a dynamic, interactive approach to retail
DDB Chicago and New York. He served on the merchandising and in-store communications via
management committee of Tribal DDB Worldwide, where networked plasma displays. Mr. Gunning has an MBA in
he played a key role in setting the strategic direction for the marketing from DePaul University.
company. In addition to these managerial roles, Mr.

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Speakers Bio
OnMedia NYC February 2nd– 4th, 2009
Ritz Carlton – Battery Park, NYC

Jay Hallberg
Co-Founder and Chief Marketing Officer, Spiceworks
Jay Hallberg co-founded Spiceworks in January 2006, to as the Vice President of Product Management at Motive,
create the first free ad-supported IT management the world’s leading supplier of broadband management
application. Spiceworks has grown to a network of more software. Previously, he managed strategy and operations
than 500,000 IT professionals and 100 technology consulting projects across 3M’s advertising, marketing, and
companies from across the world who use the Spiceworks manufacturing organizations. Mr. Hallberg received an
IT Platform to simplify the marketing, procurement, and MBA from Harvard Business School and a BS in
management of IT for the world’s small- and medium- mechanical engineering from the University of Illinois.
sized businesses. Before Spiceworks, Mr. Hallberg served

Curt Hecht
President, VivaKi
As President of the latest Publicis Groupe offering, VivaKi, increasingly digital. With a focus on ad serving and
Curt Hecht is charged with fueling new growth for Groupe analytics, performance marketing, mobile integration, and
agencies Denuo, Digitas, Starcom MediaVest Group, and new ventures and partnerships, the Nerve Center is
ZenithOptimedia. At the helm of the VivaKi Nerve squarely positioned to develop and deliver measurable
Center, Mr. Hecht explores best practices, tools, and solutions for clients in today’s digital world.
partnerships that let Publicis Groupe and its clients migrate
from analogue media processes to scalable digital marketing
efforts, as both media channels and consumers become

Rick Heitzmann
Founder and Managing Director, FirstMark Capital
Rick Heitzmann is a Founder and Managing Director at senior management team at First Advantage, which was
FirstMark Capital. He joined FirstMark, formerly Pequot formed by a merger of a division of First American and
Ventures, in 1999, where he focused on investments in At US Search, he, as the Senior Vice
emerging media and advertising and data and information President of Corporate Development and member of the
services. Mr. Heitzmann has led or co-led many board of directors, led the public company turnaround. Mr.
investments in the consumer technology market, including Heitzmann graduated from Georgetown University with a
StubHub (acquired by eBay) and US Search, now First BS in business administration and earned his MBA from
Advantage. Previously, he was a founding member of the Harvard Business School.

Jonathan Heller
Co-Founder and Co-CEO, FreeWheel
With more than ten years of experience in the online Yahoo! These roles let Mr. Heller master the art and science
advertising arena, Jonathan Heller knows every detail of of making online advertising work at scale. He has
how media businesses and ad networks operate. His specialized throughout his career in everything from
experience includes six years as the Operating Officer of operations to new market development to acquisition
the DoubleClick Media Network, the largest brand assessment. Mr. Heller received his MBA from the
advertising network in the world, followed by positions as University of Chicago and his BSE from the Wharton
Chief Operating Officer and Chief Financial Officer of School.
Visible World and Vice President and General Manager at

Carla Hendra
Co-CEO, Ogilvy North America; Chairman, Ogilvy New York
Named Co-CEO of Ogilvy North American in 2005 and spearheads OgilvyInteractive in North America, a full-
appointed Chairman of Ogilvy New York in 2007, Carla service interactive agency specializing in digital
Hendra has been the driving force of digital at Ogilvy for communications, content, and community. Ms. Hendra is
more than ten years. Ms. Hendra joined Ogilvy in 1996 as a graduate of the University of Chicago
part of Steve Hayden’s legendary Team Blue and served the
IBM account globally. She was appointed President of
OgilvyOne NY in 1998, following her successful leadership
of IBM’s direct and digital business. Ms. Hendra

16 | A LWAYSON | ONME D I A N Y C 2 0 0 9
SoftBank Capital is an independent
venture capital firm focused on
high growth technology based
businesses benefiting from rapid
deployment and adoption of
broadband and mobile technologies.
Speakers Bio
OnMedia NYC February 2nd– 4th, 2009
Ritz Carlton – Battery Park, NYC

Will Hodgman
Executive Vice President for International, comScore
Will Hodgman is a veteran marketer and a successful co-founded in 2004. As a Director, President, and CEO, the
entrepreneur. His career spans global advertising, company rose to be the largest and most-respected global
marketing, media, and measurement. He has founded, measurement company for mobile marketing intelligence.
built, and managed global media measurement companies Prior to M:Metrics, Mr. Hodgman was Director, President,
that represent the benchmarks in the industry. Mr. and CEO of Sightward, a predictive analytics company. He
Hodgman is Executive Vice President for International at received a bachelor’s degree in English literature from
comScore. His current role is one he assumed after Williams College.
comScore acquired M:Metrics in May 2008, which he

Brian Hughes
Partner, KPMG
Brian Hughes is the co-leader of KPMG’s venture capital undergraduate degree from the University of Pennsylvania
practice, with overall responsibility for the East Coast and an MBA from The Wharton School. He is a member
practice. He has more than 25 years of experience providing of the American Institute of Certified Public Accountants
auditing and accounting services. Mr. Hughes professional and is also a founding member of the New Jersey
experience includes servicing technology and venture- Technology Council and a long-serving member of its
backed companies, and he has worked with more than 20 board of directors.
companies to complete their IPOs. He holds an

Chris Hughes
Director of Online Organizing, Obama for America
Chris Hughes has spent his brief career developing empower supporters to network and self-organize. Mr.
technologies that make it easier for people to communicate Hughes oversaw the development of the on-site network
and self-organize. After co-founding Facebook in 2004, Mr. along with the campaign’s presence
Hughes worked first as the site’s spokesperson and later as a on other networks like Facebook and MySpace. In 2006, he
product manager specializing in user experience. In 2007, he graduated magna cum laude from Harvard with a degree in
left Facebook to work on Barack Obama’s presidential history and literature.
campaign as the Director of Online Organizing, where he
was charged with developing online tools to engage and

Chris A. Hutcherson
Founder and CEO, The Elevision Network
Recognized as one of the nation’s preeminent experts in the for grasping the parameters and intricacies of any business
cutting-edge disciplines of multiple-channel debit card paradigm, internalizing it, and achieving mastery, Mr.
e-commerce, merchant and consumer loyalty, Internet Hutcherson has built a $360 million company from what
Networking Portals, gift-card fundraising, K-12 began as a simple mom-and-pop start-up. In five years, he
e-education, e-commerce, and Internet college rebate grew it by more than 1,500%, and it has since burgeoned into
programs, Chris Hutcherson is a celebrated thought leader a multi-billion dollar sales entity. Along the way, he
in virtually all corners of the world. Drawing upon 24 years increased sales by more than 500% a year for two additional
of corporate senior executive experience and his rare talent companies.

David Jacobs
Senior Vice President of Publisher Services, Platform-A
As Senior Vice President of Publisher Services, David Jacobs led’s acquisition of Lightningcast
Jacobs is responsible for the continued growth of Platform- and also oversaw the creation of Japan, a
A’s third-party publisher partnerships across the company’s joint venture with the Japanese firm Mitsui formed in
industry-leading interactive advertising network. Mr. December 2006. He holds a BS in business administration
Jacobs and his team grow the best of partnerships by with a concentration in accounting from Penn State
providing diverse and flexible solutions across a broad set of University.
publisher partners. Since joining in 2000,
he has led a number of different teams at the company. Mr.

18 | A LWAYSON | ONME D I A N Y C 2 0 0 9
Speakers Bio
OnMedia NYC February 2nd– 4th, 2009
Ritz Carlton – Battery Park, NYC

Josh James
Co-Founder and CEO, Omniture
Josh James is the CEO and Co-Founder of Omniture, a software companies, with more than 5,000 customers across
leading innovator in online business optimization. He 75 countries and more than 1,100 employees. His market
co-founded Omniture in 1996 to help organizations vision, leadership, and entrepreneurial philosophy enabled
worldwide leverage the Internet and the on-demand Omniture to achieve more than 75% growth for more than
services business model to increase revenues and customer seven consecutive years as well as maintain more than 95%
loyalty and maintain a competitive edge. Under his customer retention. In 2006, Mr. James successfully guided
leadership, Omniture has evolved from a groundbreaking Omniture through an IPO and was, at the time, the
idea into one of the fastest-growing publicly traded youngest CEO for a NASDAQ-traded company.

Amish Jani
Managing Director, FirstMark Capital
Amish Jani, a Founder and Managing Director of Credit Suisse First Boston. Mr. Jani sits on the boards of
FirstMark Capital, focuses on investments in the digital Aveksa, Boomi, Conductor, COPAN Systems, IMImobile,
media, Internet, and infrastructure sectors. He also leads Lumos Labs, and Scalent Systems. He holds an MBA and
FirstMark’s investment strategies for the Indian BS from the Wharton School of Business, University of
marketplace. Prior to founding FirstMark Capital, Mr. Jani Pennsylvania.
served as a Partner with Pequot Ventures. Previously, he
specialized in M&A in the IT sector with JPMorgan and

Jalak Jobanputra
Senior Vice President, New York City Investment Fund
Currently Senior Vice President at the New York City the Bay Area and New Venture Partners, returned to New
Investment Fund, where she oversees technology and York. Ms. Jobanputra began her career in media, telecom,
digital media venture investments, Jalak Jobanputra and tech investment banking at Lehman and Broadview in
spearheaded the formation of NYCSeed, a seed fund New York and London. She graduated magna cum laude
dedicated to funding early-stage tech entrepreneurs within from the University of Pennsylvania with a BA in
NYC, and sits on its investment committee. She launched communications from the Annenberg School and a BSE in
an online financial research start-up in the early days of finance from the Wharton School.
Silicon Alley in 1996 and, after VC stints at Intel Capital in

Paran Johar
Chief Marketing Officer, JumpTap
Paran Johar leads the teams responsible for JumpTap’s Director of MRM’s Los Angeles office. Prior to MRM, Mr.
global marketing activities. He is the driving force behind Johar was General Manager of the Los Angeles office for
evangelizing the adoption of mobile advertising and Tribal DDB. A seasoned and accomplished marketer and
supports the advertiser, publisher, and carrier solution entrepreneur, he brings to JumpTap a diverse background in
brands that serve thousands of partners. Before joining online branding and marketing communication work from
JumpTap, Mr. Johar was Executive Vice President of other leading agencies such as Saatchi & Saatchi, BBDO
Digital Marketing for North America and Managing Worldwide iXL, Poppe Tyson, and Bates USA.

Sanjaya Krishna
Principal, KPMG
Sanjaya Krishna is a Principal in KPMG’s IT practice based areas including information systems, billing, network
in McLean, VA. Mr. Krishna currently serves as U.S. management, cost accounting, and business development.
digital services leader within KPMG’s information, Mr. Krishna has also worked as a Big 4 advisor to the
communications, and entertainment practice. His advisory telecom and media industries, with project work covering
work in this role focuses on operational and financial risks contract compliance, information technology audit,
and controls as they pertain to telecommunications and SOX404 compliance, project management, and revenue
media company’s emerging digital content businesses. Mr. assurance. He holds a BA in economics from Oberlin
Krishna has more than 15 years experience in the College and an MBA from George Washington University.
communications industry, covering a variety of operational

20 | A LWAYSON | ONME D I A N Y C 2 0 0 9
Michael Kurtzman
Managing Director, Sybase 365
For more than a decade, Michael Kurtzman’s career has been line of business dedicated to mobile advertising with opera-
focused on building companies in the mobile, new media, tions in North America, Europe, the Middle East, and
online, advertising, and entertainment spaces. He has twice Africa. His teams provide clients with a comprehensive
been the founding member of B2B and B2C businesses, con- mobile offering, including advertising, messaging, and mar-
necting media to consumers through technology. As Manag- keting. Under Mr. Kurtzman’s direction, Sybase 365 has
ing Director for Sybase 365, Mr. Kurtzman led the North enabled hundreds of major brands and content owners to
American team focused on building the application messag- integrate compelling mobile advertising and marketing com-
ing and mobile marketing businesses and launched a new ponents into their overall mix, delivering measurable results.

Jeff Lanctot
Chief Strategy Officer, Razorfish
As Razorfish’s Chief Strategy Officer, Jeff Lanctot drives successful digital branding strategies and synergies for
development of the company’s capabilities in the U.S. and clients such as Disney, Coors, Expedia, Nike, Microsoft,
abroad, builds processes and teams to bring those capabilities Best Buy, and WeightWatchers. He most recently served as
to market, and oversees partnership and investment Senior Vice President of Global Media, where he oversaw
strategies. He is one of the industry’s foremost experts on the company’s media buying and planning business and
critical media and marketing issues and works with his staff and managed more than $735 million in digital media
teams to bring transformational business ideas to clients. In spending in 2007 on behalf of clients. Mr. Lanctot is a
his nine years with the agency, Mr. Lanctot has developed graduate of Washington State University.

Adam Lavelle
Chief Strategy Officer, iCrossing
As Chief Strategy Officer, Adam Lavelle delivers online, with senior positions at, iXL/Scient,
leadership, strategy, and innovative ideas to iCrossing Digitas, and The Internet Group, where he led the first
teams, while driving the development and delivery of launch of Lavelle has a BA in classical
iCrossing’s service and technology offerings to create studies and creative writing from the University of
comprehensive digital marketing programs for the Pittsburgh.
company’s Fortune 500 client base. Mr. Lavelle has more
than 12 years of interactive expertise helping clients succeed

Michael Lazerow
CEO, Buddy Media
Michael Lazerow is a serial entrepreneur who has purchased by Time Warner’s Time Inc. division in January
co-founded four successful Internet-based media 2006. He is currently the chairman and CEO of Buddy
companies. He founded University Wire, an Associated Media, a New York-based company that plans, builds,
Press-like network of more than 700 student-run promotes, and monitors app-vertising campaigns (branded
newspapers that is now owned by CBS. U-Wire provides social applications) on leading social networks like
the most in-depth coverage of campus news and student Facebook and MySpace.
issues. Mr. Lazerow next founded, which was

Kevin Lee
Founder, Chairman, and CEO, Didit
Kevin Lee, Didit Founder, Chairman, and CEO, has been Deloitte’s Fast 500. A founding board member of SEMPO
an acknowledged search engine marketing expert since and its first elected Chairman, Mr. Lee is also active on
1995. His years of expertise provide the foundation for DMA and IAB Committees. His expertise is also valued by
Didit’s proprietary Maestro search campaign technology. Wall Street; he has briefed analysts and clients of
Didit’s unparalleled results and client growth have earned JPMorgan, RBC, UBS, Piper Jaffray, Goldman Sachs,
Didit recognition not only among marketers but also as Citicorp, and others. He earned his MBA from the Yale
part of the 2007 Inc. 500 (#137) as well as a #12 position on School of Management.

ONM E DIA NY C 2 0 0 9 | ALWAYSO N | 21

Speakers Bio
OnMedia NYC February 2nd– 4th, 2009
Ritz Carlton – Battery Park, NYC

Rich LeFurgy
General Partner, Archer Advisors
Rich LeFurgy has been a board member, advisor, or investor Advertising in New York. Most recently, he started
in more than 35 online advertising companies, drawing business accelerator Archer in 2004, helping early-stage
from a 30-year career in advertising. LeFurgy was a venture online advertising companies reach takeoff velocity with
capitalist with WaldenVC, founding chairman of the IAB, strategic, business development, and ad sales services.
head of ad sales with Starwave and the Walt Disney
Internet Group, and a senior partner at NW Ayer

R. Michael Leo
President and CEO, Operative
As CEO and President since 2003, Mike Leo has led companies. He has more than 14 years experience at the
Operative to become a must-have solutions provider for executive level at several leading digital marketing and
interactive advertisers and publishers, including the Wall media companies. He co-founded Avenue A, now Avenue
Street Journal, NBCU, Fox Interactive Media (MySpace), A/Razorfish, an interactive marketing and advertising
Reuters, CBS Radio, and MSN. With Mr. Leo at the helm, services firm scooped up by aQuantive. Silicon Alley Insider
Operative has experienced doubled revenue growth for the ranked Mr. Leo in the top 80 of the 100 most influential
past four years, and Inc. magazine ranked Operative in the New Yorkers in digital media in 2007.
top 700 of the 5,000 fastest-growing, private American

Jeff Lindsay
Senior Analyst, Internet, Sanford C. Bernstein
Jeff Lindsay is the Senior Analyst at Sanford C. Bernstein telecommunications. Mr. Lindsay received his BSc and
for the Internet sector. Previously, he was Vice President of PhD degrees in chemical engineering from the Universities
Broadband Services for Time Warner Cable, having of Newcastle upon Tyne and Cambridge (Trinity College),
occupied several corporate development and strategy respectively. He graduated from the Harvard MBA
positions in Time Warner divisions and at corporate. Prior program with high distinction and was elected a Baker
to that, he was a management consultant with McKinsey & Scholar in 1992.
Co., where he specialized in online services, media, and

Drew Lipsher
Partner, Greycroft
Drew Lipsher is a Partner at Greycroft with more than 14 and Interscope Geffen A&M Records. His experiences
years of media and entertainment corporate development cover all aspects, including investments, M&A, strategic
and investment experience. Greycroft is a leading VC planning, business development, technology,
partnership formed to invest in promising digital media restructurings, and divestitures. As a senior executive, he
companies. Mr. Lipsher has spent his career in the media worked closely with the top management of business units
industry as a senior strategic planning and corporate to help set, plan, and execute strategies. Mr. Lipsher holds a
development executive and has operated at senior levels at BA in history from Yale and an MBA from Northwestern
Warner Music Group, BMG Entertainment, News Corp., University’s J.L. Kellogg Graduate School of Management.

Mark Mackenzie
Senior Telecom, Media & Technology Analyst, AllianceBernstein
Mark Mackenzie is the Senior Telecom, Media & offering access to analysts, introductions to potential
Technology, Analyst and heads the TMT VC effort at business clients, and insight into Wall Street’s thinking.
AllianceBernstein. He analyzes emerging global trends and Prior to his current role, he was at AllianceBernstein’s
uses that knowledge to drive late-stage VC and advise on subsidiary Sanford C. Bernstein, where he co-founded the
themes that impact the public equity and fixed-income media and communication strategy team. Before joining
portfolios. In this cross-over role, Mr. Mackenzie leverages Bernstein, he was a TMT investment banker with Lehman
the largest publicly traded money manager on behalf of his Brothers in New York and London and a manager for
private investments—complementing existing VC by PriceWaterhouseCoopers in Beijing.

22 | A LWAYSON | ONME D I A N Y C 2 0 0 9
Lance Maerov
Senior Vice President, Corporate Development, WPP Group
Lance Maerov currently co-heads WPP’s corporate than 20 venture investments on behalf of Grey through its
development team in North America. His primary focus is Grey Ventures subsidiary. Prior to joining Grey, he handled
to identify, negotiate, and execute acquisitions, acquisitions and investments for Reed Business
investments, and joint ventures. He began his work for the Information and was a founder of iFusion, an early push-
Corporate Development Group in March 2005 in New technology start-up, raising $20 million of venture capital
York after WPP’s acquisition of Grey Global Group. on its behalf. He earned a BS in political science from the
Before joining WPP, Mr. Maerov worked at Grey Global University of Vermont. He also holds an MBA in finance
Group as its head of corporate development and made more from Columbia Business School.

Jean-Philippe Maheu
Chief Digital Officer, Ogilvy North America
As Chief Digital Officer for Ogilvy North America, Jean- marketing, video, gaming, digital media, search, and social
Philippe Maheu is charged with accelerating “digital” media. Mr. Maheu is the former CEO of Razorfish, a
revenue growth and digital innovation at Ogilvy. He leads leading Web professional services company. He served as
digital innovation for Ogilvy clients, including Dove, IBM, an adjunct professor at Columbia Business School’s
and Kraft. He is also responsible for recruiting and entrepreneurship program and is a member of the New
nurturing the best talent and strategic partners across the York City Investment Fund.
spectrum of the digital landscape, including mobile

Don Mathis
CEO, Epic Advertising
Don Mathis is the CEO of Epic Advertising and is restructuring advisor for the turnaround firm AlixPartners,
responsible for the strategic vision and overall management strategy consultant with McKinsey & Company, and
of the enterprise. He was previously the company’s programmer and technology consultant with Accenture.
President and Chief Operating Officer and, earlier, the Mr. Mathis’s background also includes service as a naval
Senior Vice President of Operations and Technology. Prior officer, most recently as a mobilized reservist following the
to Epic, Mr. Mathis most recently served as Chief 9/11 attacks, and previously as a P-3 anti-submarine patrol
Operating Officer of Small World Sports. His previous aircraft flight communications officer. He graduated with
posts include Chief Financial Officer of the government honors from Harvard Business School and Vassar College.
consultancy organization FH Inc., operational

Mark May
Senior Internet Analyst, Needham & Company
Mark May joined Needham & Company to help develop His coverage includes both well-established public and
the firm’s Internet services and digital media practice. In newly-emerging private companies. Prior to joining
addition to guiding the strategic direction of the sector Needham & Company, Mr. May spent five years at
group, he also leads the firm’s institutional research effort in JPMorgan Chase (and its predecessor firm Hambrecht &
this area. Mr. May’s research is based on a deep Quist) and Kaufman Bros., covering the Internet and
understanding of a variety of related consumer Internet and media industries. He is a graduate of the McCombs School
digital media sectors and leverages his relationships and of Business at the University of Texas at Austin.
nearly a decade of active coverage of the Internet industry.

Deborah Cole Micek

President, RPM Success Group
In 2000, Deborah Micek started RPM Success Group as her Micek is the co-creator of the world’s premiere new media
first consultancy company with her partner John-Paul marketing software system,, which gave her
Micek after running and selling several multi-million the ability to give her clients the unfair advantage to level
dollar companies. RPM Success Group became the only the playing field with large corporations with big budgets.
coaching company focused on the science of persuasion for She now leverages new media to work with clients from 13
small business owners to grow their business and the countries.
psychology of building brands from the inside out. Ms.

ONM E DIA NY C 2 0 0 9 | ALWAYSO N | 23

Speakers Bio
OnMedia NYC February 2nd– 4th, 2009
Ritz Carlton – Battery Park, NYC

Andrew Miller
CEO, Quattro Wireless
Andrew Miller serves as CEO of Quattro Wireless, a strategy and driving revenue for what became North
Highland Capital-backed start-up at the forefront of mobile America’s dominant mobile aggregator. m-Qube was
Web content adaptation and advertising. Prior to joining acquired by VeriSign for $250 million in April of 2006. Mr.
Quattro, Mr. Miller was a member of the senior Miller was also previously the CEO of WatchPoint Media,
management team at m-Qube, where he served as the an MIT Media Lab interactive TV spin-off that was sold to
Senior Vice President of Business Development and Goldpocket/Tandberg Television. He holds a JD from
Strategy. While at m-Qube, he was instrumental in setting Boston College Law School and a BA from Union College.

Michael Monahan
Partner, KPMG
Michael Monahan is a partner in KPMG’s information, & Poor’s and lead the IPO for Duff & Phelps in 2007. He is
communications and entertainment (ICE) practice. He also the lead partner for BBC America and BBC
serves public and private clients in the technology, media, Worldwide Americas. Mr. Monahan was previously
information services, and entertainment industries with a selected for a two-year rotation in KPMG’s Department of
specialty in middle-market and venture backed companies. Professional Practice, where he specialized in SEC matters,
Mr. Monahan is the lead worldwide engagement partner revenue recognition, equity-based compensation, business
for Duff & Phelps. He assisted Duff & Phelps with its combinations, and provided training to global clients. He
merger with the Corporate Value Consulting unit Standard holds a BS in accounting from St. John’s University.

Andy Monfried
Founder and CEO, Lotame
Andy Monfried is a leading voice in the social media for building its New York office. Through his leadership
industry. He is a constant presence, regularly speaking at efforts, he and his staff generated more than $100 million in
industry events and extolling the benefits of social media advertising revenue within five years. In 2004, Advertising.
for marketers. Mr. Monfried is the heart and soul of com was acquired by America Online for $435 million. Mr.
Lotame, where he is the driving force behind its successes. Monfried graduated from the University of Bridgeport.
Prior to founding Lotame, he was a huge part of (now Platform-A) and was responsible

David Moore
Founder and Chairman, 24/7 Real Media
David Moore currently serves as Vice Chair for the and wireless technology solutions, since March 2004 and as
Interactive Advertising Bureau and has been a member on Chairman since March 2006. He also serves on the board of
the board since 2002. Throughout his career, Mr. Moore has Our Stage and Auditudes (both early-stage Internet
held positions at companies such as Turner Broadcasting companies), the board of directors for the Morgans Hotel
and Viacom. He co-founded Petry Interactive, which Group, and on the board of directors of the Advertising
eventually became 24/7 Real Media. Mr. Moore has served Education Foundation (AEF) since May 2007.
as a Director of Local Matters, a provider of Internet, voice,

William S. Morrison
Managing Director, ThinkEquity
William Morrison joined ThinkEquity in September 2007 investments in the Internet, telecommunications, and
as a Partner and Senior Analyst covering the Internet and enterprise software industries. Additionally, Mr. Morrison
digital media sectors. Prior to joining ThinkEquity, he was a co-founder of, a healthcare
worked as a Senior Analyst covering the Internet sector. application service provider, and was Director of Business
Before JMP, Mr. Morrison was a member of Citigroup Development for Eagle River Interactive, a leading publicly
Smith Barney’s U.S. Equity Research Department traded Internet and interactive media agency. He holds an
following Internet, online media, and e-commerce stocks. MBA from the Kellogg Graduate School of Management
He previously worked for two years at Bowman Capital and a BA in political science and economics from Colgate
Management, where he evaluated late-stage VC University.

24 | A LWAYSON | ONME D I A N Y C 2 0 0 9
Speakers Bio
OnMedia NYC February 2nd– 4th, 2009
Ritz Carlton – Battery Park, NYC

Brian Murphy
Executive Vice President, Branded Entertainment, TBA Global
Brian Murphy’s work in entertainment, music, and Manager of Warner Custom Music, then formed the joint
marketing during the past 30 years has helped to shape and venture Warner/Avalon and served as its Managing
define branded entertainment as a mainstream marketing Partner on behalf of Time Warner. While at Time Warner,
discipline. His creative vision and artistic expertise have he co-authored the first joint divisional strategic marketing
culminated in exceptional live, televised, and Internet program with General Motors, Warner Bros. Films, and
programming. Prior to rejoining TBA Global in 2007, he Warner Music Group, which was a precursor of how the
was Founder and CEO of Fearless Entertainment. He also field of branded entertainment would evolve.
spent a decade as Executive Vice President and General

Chris Nolan
Founder and Editor,
Chris Nolan is the editor and founder of, a
website devoted to all things political. Ms. Nolan, an
experienced journalist, has covered politics and policy in
Washington and business and technology in Silicon Valley.

Brian O’Kelley
CEO, AppNexus
Brian O’Kelley, currently the CEO of AppNexus, is best
known for creating the first successful online ad exchange
as Chief Technology Officer of Right Media (acquired by
Yahoo for $850 million in July 2007). He is a graduate of
Princeton University and is an active member of Grape
Arbor, a New York-region angel investing group.

Rohan Oza
Chief Marketing Officer, Glacéau
Rohan Oza began his career as a manufacturing manager at billion. Since the purchase, Mr. Oza has also become
Mars M&M. He joined Glacéau as the Senior Vice responsible for overseeing marketing efforts behind the
President of marketing and a member of the five-person POWERade brand. In his current role as Chief Marketing
executive management team. Mr. Oza pioneered a unique Officer, he drives all program development and activation
sports and entertainment marketing strategy, which strategy around the company’s sports and entertainment
focused on athletes and celebrities who were already fans of portfolio, including partnerships with athletes and
the brand, and made them investors rather than endorsers. celebrities. Mr. Oza received a bachelor’s degree in
In 2007, the Coca-Cola company purchased Glacéau for $4.2 operations management from Nottingham University and
an MBA from the University of Michigan.

Ahmet Ozalp
Partner, Atlas Venture
Ahmet Ozalp is a Partner in the technology group at Atlas market strategist with Goldman Sachs. He sits on the
Venture. He focuses on investment opportunities in digital boards of Atlas portfolio companies ExtendMedia, Myvu,
media and broadband, wireless, online advertising, and and Visual Mining. He also works closely with AEB, Arbor
consumer technologies. Before Atlas, he was Vice President Networks, Gotuit, and Isilon Systems. Mr. Ozalp holds an
of Marketing at Narad Networks, a start-up in the MBA from the Wharton School, University of
broadband access and cable infrastructure space. Prior to Pennsylvania, and an MS in electrical engineering from
Narad, Mr. Ozalp was a consultant for Bain & Company in Columbia.
its technology practice, and before that, he was a capital

26 | A LWAYSON | ONME D I A N Y C 2 0 0 9
More ways
to consume.

More ways
to create.

One network
with the power
to connect
them all.

©2008 Level 3 Communications, LLC. All rights reserved.

Speakers Bio
OnMedia NYC February 2nd– 4th, 2009
Ritz Carlton – Battery Park, NYC

Benjamin Palmer
Co-Founder and CEO, The Barbarian Group
Benjamin Palmer serves as the Co-Founder and CEO of position in the industry today: that of unparalleled creative
The Barbarian Group. He leads the creative group, quality and an ability to cut through the noise with
overseeing creative output as well as the company’s overall consistently effective interactive communication. In just
direction and vision. Mr. Palmer is integral to the spirit of five years The Barbarian Group went from four guys
the company, providing leadership since its inception. He working in an apartment to Creativity Magazine’s 2006
has been intimately involved with the bulk of the Interactive Agency of the Year, receiving the award just
company’s digital work since its founding. In his capacity after the company’s fifth birthday.
as CEO, Mr. Palmer has led The Barbarian Group to its

David Payne
CEO, ShortTail Media
David A. Payne is CEO and Co-Founder of ShortTail President and General Manager of, the #1 news
Media, an alliance of the world’s leading news, information, website and mobile platform. Mr. Payne previously served
and entertainment websites. ShortTail has organized a in a variety of positions at TBS, including Senior Vice
cross-industry partnership to aggregate and sell advertising President of Business Operations and Development at
across premium-only websites so that advertisers can CNN Worldwide, Senior Vice President and General
obtain the scale of portals in a high-quality environment. Manger of, and Vice President of Turner Sports and
Prior to founding ShortTail, Mr. Payne was Senior Vice the Atlanta Braves.

Lance Podell
CEO, NextNewNetworks
Lance Podell is CEO of NextNewNetworks, a venture- there, he served on the board of the Internet Advertising
backed online video company that distributes some of the Bureau (IAB). Previously, Mr. Podell worked for both
most popular TV-like programming across the Web. Podell Fortune 500 companies as well as start-ups, including
has more than 23 years of experience bringing great content Sprinks, a division of About (a Primedia company),
together with advertising and has been on the forefront of DealTime (now, Time, US West,
evolving ad models on the Web. Prior to Publishers Clearing House, Bronner/Slosberg/Humphrey
NextNewNetworks, Mr. Podell served as CEO of Seevast, (now Digitas), Chiat/Day Advertising, and Ogilvy &
an online advertising network company focused on Mather. He holds a BA from Lafayette College and an
sponsored links and vertical display advertising. While MBA from Harvard Business School.

Jay Rand
Partner, Manatt Phelps & Phillips
Jay Rand is the co-chair of Manatt’s Venture Capital and strategic alliances, and other corporate and securities
Technology Practice Group. His corporate practice focuses matters. Mr. Rand also counsels investment funds
on the representation of investment funds, including VC regarding formation, capital raising, and governance
and private equity funds, and the companies backed by matters.
these funds. His expertise includes equity and debt
financings, M&A, licensing transactions, joint ventures,

Marc Ruxin
Chief Innovation Officer, Digital, McCann Worldgroup
Marc Ruxin leads McCann Worldgroup’s digital strategy Operating Officer of The Mill Group, running the North
and innovation practice across businesses and disciplines. American divisions of The Mill, the leader in commercial
In this capacity, he runs the Emerging Media Trials visual effects, and, the leading advertising digital
program for Microsoft, plays a key role in the agency social asset management system. Prior to The Mill, Mr. Ruxin
media practice, and works with clients and new technology was Executive Vice President of strategy at Gyro
companies to create scalable digital marketing International, a global leader in technology advertising and
opportunities for media and creative constituencies to bring marketing. He has a BA from Hamilton College and an
to market. Before joining McCann, Mr. Ruxin was Chief MBA from Columbia Business School.

28 | A LWAYSO N | ONME D I A N Y C 2 0 0 9


Online & mobile Live & on-demand Watch & interact Report Advertising
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Speakers Bio
OnMedia NYC February 2nd– 4th, 2009
Ritz Carlton – Battery Park, NYC

David Schatsky
Former President, Jupiter Research
David Schatsky is the former president of JupiterResearch, teams that delivered Web-enabled systems to the financial
a research and advisory firm covering Internet media, services industry. Previously, he was a Vice President at
marketing, advertising, and commerce. At Jupiter, he had Napa Group, an IT consultancy serving brokerages and
overall responsibility for research vision, quality, and investment banks. Mr. Schatsky was responsible for
operations. He also researched the systems and processes international business development at Delphi S.p.A in
that underlie electronic commerce and the impact of new Viareggio, Italy. He received a BS in computer science from
technologies on the media industry. Prior to joining Tufts University and an MA in international affairs/
JupiterResearch, Mr. Schatsky was with Cambridge international economics from Johns Hopkins.
Technology Partners, where he assembled and managed

Jessica Schell
Senior Vice President, Digital Strategy and Business Development, NBC Universal Digital Media
Jessica Schell joined NBC Universal Digital Media in LXTV, a leading producer of local entertainment
January 2006 as Vice President, Strategy and Business programming. Investments and operating agreements
Development. Her responsibilities include strategic include Popsugar and WorldWideBiggies. She secured
planning and partnerships across NBCU’s digital media financing from Providence Equity Partners for the launch
divisions. In addition, Ms. Schell is responsible for of Hulu, a premium online video destination that is a joint
interacting with the VC and investment banking venture between News Corp. and NBCU. Ms. Schell has a
communities and identifying digital investments and degree in history and literature from Harvard College and
acquisitions for NBCU. Transactions include the an MBA from Harvard Business School.
acquisitions of iVillage, Television Without Pity, and

Douglas Scott
President, OgilvyEntertainment
Douglas Scott is the President of OgilvyEntertainment, was Executive Vice President, Marketing and Branded
where he has, since June 2006, been developing and Entertainment Creative Director, at Hypnotic, where he
producing brand-funded entertainment for clients, developed initiatives for Daimler Chrysler, Reebok,
including IBM, Cisco, Unilever, and BP. Prior to joining Nintendo, and Toyota. Mr. Scott is a board member of
Ogilvy, Mr. Scott was co-founder of MATTER, where he NATPE and an advisor to Desi Hits, Treehugger, and
developed and produced high-visibility integrated Sogua. He holds a BS in economics from the University of
marketing programs for Sean Combs, Ford Motor Maryland, College Park.
Company, and Blender magazine. Prior to MATTER, he

Youssef Squali
Managing Director, Jefferies & Company
Youssef Squali joined Jefferies & Company in 2004 as a Internet start-ups and was instrumental in setting up,
Managing Director and senior research analyst in the firm’s market, and run special purpose funds. He received an
Technology Equity Research group. Mr. Squali has more MBA in finance from the Barney School of Business
than ten years of experience covering the Internet and new Administration at the University of Hartford and a BA in
media industry sectors. Prior to joining Jefferies, he held economics from the American Business School of Paris,
similar positions at First Albany Capital, ING Barings, and France. He also holds a baccalaureate in mathematics and
Laidlaw & Co., an asset management firm in New York. At physics.
Laidlaw, he invested in early funding rounds for select

Mark Stevens
Partner, Fenwick & West
Mark Stevens represents companies ranging from newly announced value well in excess of $20 billion. He has
formed start-up teams to mature public companies, venture directed dozens of IPOs and hundreds of strategic alliance
capitalists, and investment banks involved in the transactions, ranging from technology and distribution
information technology and new media industries, with partnerships to multinational joint venture transactions.
particular focus on complex transactions. As a lawyer and a His clients include Electronic Arts, Federated Media
business principal, Mr. Stevens has led teams handling Publishing, Kosmix, O’Reilly Media, Six Apart, Vibrant
merger, acquisition, and divestiture transactions with total Media, and Warburg Pincus.

30 | A LWAYSON | ONME D I A N Y C 2 0 0 9
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Speakers Bio
OnMedia NYC February 2nd– 4th, 2009
Ritz Carlton – Battery Park, NYC

Chan Suh
Founder and CEO,
In 1995, Chan Suh recognized the potential of interactive into the Advertising Hall of Achievement. He has also
technology and founded with Kyle Shannon. been recognized by several publications, including Crain’s
He has guided to industry leadership. With Tech 100 List for 2000; ADWEEK, where is
his knowledge, grew from a two-person consistently named as one of the top ten interactive
start-up to a global enterprise with more than 500 agencies and Best Full Service Interactive Agency in 2000;
employees and a roster of blue-chip clients. Mr. Suh is an and the Silicon Alley Reporter where he was consecutively
expert in the interactive industry. In 2001, he was inducted ranked one of the Alley’s top executives for three years.

Josh Tanzer
Managing Director, Revolution Partners
Josh Tanzer is in his third decade working with private China Netcom. Before joining Revolution Partners, Mr.
technology companies, assisting in raising capital and Tanzer was the Global Head of Private Equity for Credit
M&A advice. He has produced more than $5 billion of Suisse’s Technology Group. During his tenure, the group
venture gains for his investors from transactions he has completed 85 transactions and raised approximately $5.4
managed during his career. Mr. Tanzer’s clients have billion. Mr. Tanzer received a BS in accounting from the
included, Vonage, Verimatrix, Virgin University of Denver.
America, Moviso, OpenWave, Interwoven, Datek, and

Lance Tokuda
Founder and CEO, RockYou
Lance is the CEO and co-founder of RockYou and brings text extraction and document categorization, with an
more than 15 years of software and management experience e-mail patent pending as well, and has received the
to the company. Prior to RockYou, Mr. Tokuda held Vice American Association of Artificial Intelligence Award of
President and Chief Technology Officer positions in Innovation for work on spatial text understanding. He
consumer and enterprise Web services companies Iconix received his bachelor’s and master’s degrees in electrical
and Open Harbor, and was an early employee (number engineering from the University of Hawaii and his PhD in
four) at Resumix, now Yahoo! HotJobs. He holds patents in computer science from the University of Texas.

Charlie Walk
Former President, Epic Records
Charlie Walk is an entertainment executive with more from a traditional record label to an entertainment
than 20 years of experience marketing talent to the forefront company. He not only upheld Epic’s rich history as a haven
of popular culture. Currently, he has several television for creative superstars, he led the company to brand a new
shows in development and an exclusive overall deal to generation of artists. Prior to Epic, Mr. Walk served as
develop programming and serve as Executive Producer for Executive Vice President of Creative Marketing and
leading production company Endemol USA. Most Promotion at Columbia Records. He is a graduate of Boston
recently, Mr. Walk served as President of Epic Records. University’s School of Management.
During his tenure at Epic, he transformed the company

Larry Weber
Chairman, Racepoint Group and Digital Influence Group
Larry Weber is chairman of W2 Group, a global marketing purchased The Weber Group in late 1996, and in early 2000,
services ecosystem that helps CMOs in their new role as Mr. Weber was named chairman and CEO of Interpublic’s
builders of communities. W2 Group companies, including Advanced Marketing Services Group. His second book,
Digital Influence Group and Racepoint Group, are leaders Marketing to the Social Web: How Digital Customer
in social media marketing in both paid and unpaid media. Communities Build Your Business, was published by Wiley &
In 1987, Mr. Weber founded The Weber Group, which, Sons in June 2007.
within a decade, became the world’s largest technology
public relations firm. The Interpublic Group of Companies

32 | A LWAYSON | ONME D I A N Y C 2 0 0 9
Clickable Conductor Live Gamer
2007 2007 2007



Lumos Labs Riot Games weplay

2008 2008 2007



Company Name
Second Market Navic Networks
2007 2009
Speakers Bio
OnMedia NYC February 2nd– 4th, 2009
Ritz Carlton – Battery Park, NYC

Jamie Wells
Group Director, OMD
Currently, Jamie Wells heads up OMD’s full-service providing leadership in areas of strategic corporate
mobile advertising and marketing practice, developing development, account management, business
custom strategies and agency best practices that leverage development, and emerging media. Before joining
mobile as a viable media platform for all OMD’s clients, MangoMOBILE, he served in senior marketing and
while stewarding a culture of innovation and best practices account positions at Ringleader Digital, TCS Mobile, and
in the areas of mobile creative, media, and analytics. 4Kids Entertainment. Mr. Wells was the valedictorian of
Immediately prior to joining Omnicom Media Group, Mr. his executive MBA class at Montclair State University of
Wells served as the Vice President of Strategy and Client NJ and earned a BA in English from the University of New
Services for MangoMOBILE, an Omnicom company, Hampshire.

Tim Westergren
Founder and Chief Strategy Officer, Pandora
Tim Westergren founded Pandora in January 2000 and now addition to guiding Pandora’s overall strategy and vision, he
serves as its Chief Strategy Officer. He is an award- now spends most of his time as Pandora’s chief evangelist,
winning composer, an accomplished musician, and a record traveling the country to meet with listeners to collect
producer with 20 years of experience in the music industry. feedback, research local music, and spread the word of the
He has recorded with independent labels, managed artists, Music Genome Project. Mr. Westergren received his BA
owned a commercial digital recording studio, scored feature from Stanford University, where he studied computer
films, produced albums, and performed extensively. In acoustics and recording technology.

Brian Wieser
Director of Industry Analysis, Magna
Since the early 1990s, when he established a pre-Web team. Prior to Deutsche Bank, he worked for Lehman
Internet site for a college radio station, Brian Wieser has Brothers in the firm’s Communications and Media Group,
been actively engaged with the intersection of emerging providing a range of investment banking advisory services.
and traditional media. At Magna, he leverages his expert Mr. Wieser is a graduate (with distinction) from the
knowledge of the media economy, its platforms, and its University of Western Ontario’s MBA program and
underlying technologies. Mr. Wieser joined Interpublic in completed his undergraduate studies at the University of
2003 from Deutsche Bank Securities, where he was a British Columbia. He is also a Chartered Financial Analyst
member of the cable and satellite sector equity research charter holder.

Bill Wohnoutka
Vice President of Business Development, Emerging Opportunities and Strategy, Level 3 Communications
Bill Wohnoutka is Vice President of Business Development held numerous product management positions with
for Level 3’s Content Markets Group with responsibility for GlobalCenter after beginning his career with NetManage.
emerging market opportunities and strategy. Since 1998, he Mr. Wohnoutka holds a BA in Technical Writing from San
has held a variety of positions within the company, Francisco State University.
including marketing, business development, and product
management with a focus on Level 3’s Internet, co-location,
and VoIP business. Prior to joining Level 3, Mr. Wohnoutka
was Director Product Development for LogicTier. He also

34 | A LWAYSON | ONME D I A N Y C 2 0 0 9

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OnMedia 100
Top Private Companies
Market pressure generates opportunity for online advertising.

e are pleased to announce our third OnMedia petitors stumble, and their customers realize their value. We
100 list of the top private companies in online believe we've identified many of these diamonds-in-the-making
marketing. The 2009 list presented a new in the 2009 OnMedia 100 list.
challenge for the editorial team, namely spot- Our overall winner, The Rubicon Project, is the right solution
ting the companies that embrace the current at the right time for the current market environment. Its service
market pressures and crystallize into diamonds—amongst the increases the efficiency of the advertising market by optimizing
many more that will be turned to dust. the matching of remnant ads (which often make
The winners from this year's list will likely look up 80% or even 90% of a publisher's ad inventory)
back on this time as their formative—albeit chal- 09 to available placement opportunities. With more
lenging—adolescence; a time when even though than 1,300 publishers and 350 ad networks, Rubicon
they had to sharpen their game to win deals, they can dynamically put the right ad in the right place
were also met with a market hungry for their effi- in front of the right person at the right time—
ciencies and insights. which in the end, is better for the publisher, the
Given the worst economic environment in his- advertiser, and ultimately the consumer.
tory of the list, the context of our 2009 selection OnMedia 100, another of our category winners, is
process was a variation of past efforts. The context bringing the same kind of innovation and effi-
of our first list in 2007 was "New Tools for the New ciency to online video. Its service is enabling the
Marketer" and comprised a survey of new platforms and services creative display of advertising in online video, moving beyond
from those looking to supercharge their online marketing pro- simple (and often annoying) pre- and post-roll video ads.
grams. Our analytics category winner, Quantcast, is rapidly estab-
Given the newness of the market (and companies) and the lishing itself as the new benchmark in Web analytics through
degree of similarity between many of the offerings, choosing its sophisticated audience measurement tools and self-reporting
our 2007 and 2008 lists was like finding needles in haystacks. We based approach. Newcomers like NuConomy are stretching
spotted some all-star performers, such as Blue Lithium (acquired beyond simple statistical analysis and seeking to provide insight
by Yahoo), Quigo (acquired by AOL), and Adify (acquired by into deeper questions of engagement and contribution.
Cox). Over the course of just two prior OnMedia 100 lists, we Companies like Zynga and Ensequence are giving advertisers
identified numerous companies prior to their exits, transactions engaging new channels for reaching their audiences by adding
that, in aggregate, have returned value to their investors mea- dimensions to existing platforms, like social networks (Zynga)
sured in the billions. and television (Ensequence) to create highly interactive experi-
While the online advertising numerator is still expanding ences.
(modestly), the denominator has expanded much more quickly. 2009 is undoubtedly going to be a pivotal year for many of the
Even though Citi forecasts U.S. online advertising to grow by companies on this year's OnMedia 100, but we're confident that
4% in 2009 to $25 billion (compared with a 7% drop in total U.S. for many, the current pressure will shape their ideas and focus
advertising), the number of companies and amount of inventory their strategies. Keep an eye out for a shower of diamonds.
over which this money can be spread is large. As things stand,
there are too many mouths for too little bread. Ezra Roizen is an AlwaysOn n contributing editor and partner with
The truly great ideas being executed by great teams should Ackrell Capital, where he advises emerging digital media and
find these turbulent times a blessing in disguise as their com- e-commerce companies on financing, M&A, and strategy.

36 | A LWAYSON | ONME D I A N Y C 2 0 0 9

OnMedia 100
Overall Winner
HQ: New Hope, PA Winner

CEO: Geoff Cook



WWW.RUBICONPROJECT.COM Partners, US Venture Partners, First Round

AO TAKE: HQ: New York, NY
PRESIDENT: Andrew Schneider

INVESTORS INCLUDE: Charles River Ventures,

Kodiak Venture Partners, Pequot Ventures,
FirstMark Capital

HQ: Burlingame, CA CEO: Dave Andre

INVESTORS INCLUDE: Flybridge Capital,

Venture Capital Fund of New England, Dace

2009 MEEBO
100 HQ: Mountain View, CA
CEO: Seth Sternberg
Overall FOUNDED: 2005 EMPLOYEES: ca. 40
Draper Fisher Jurvetson, Jafco Ventures,
KTB Ventures, Time Warner Investments

HQ: Brooklyn, NY CEO: Mark Josephson

INVESTORS INCLUDE: Union Square Ventures,

Milestone Venture Partners, Betaworks,
New York City Investment Fund

HQ: Boston, MA CEO: Jay Habegger


Massachusetts Technology Development
Corporation, Common Angels, Egan-
Managed Capital

Frank Addante,
HQ: San Francisco, CA CEO: Bobby Fishkin
CEO of The Rubicon Project


ONM E DIA NY C 2 0 0 9 | ALWAY SON | 37

The 2009 OnMedia 100


HQ: Venice, CA CEO: Lisa Eisenpresser HQ: Hollywood, CA CEO: Tyler Goldman HQ: Hyderabad, India HQ: San Francisco, CA
FOUNDED: 2008 EMPLOYEES: 10 FOUNDED: 2003 EMPLOYEES: ca. 80 CEO: Vishwanath Alluri CEO: Ron Bouganim
Capital, Katalyst Media Partners, Redpoint Ventures, Universal INVESTORS INCLUDE: Spark Ventures, INVESTORS INCLUDE: Novel TMT Investment
Music Group FirstMark Capital Group, angels
HQ: Los Angeles, CA CEO: David Grant
HQ: San Francisco, CA CEO: Scott Cahill HQ: Menlo Park, CA
FOUNDED: 2007 EMPLOYEES: > 15 HQ: Portland, OR CEO: Dalen Harrison
FOUNDED: 2006 EMPLOYEES: ca. 15 CEO: Soujanya Bhumkar
INVESTORS INCLUDE: Sutter Hill Ventures
Venrock INVESTORS INCLUDE: Westbury Partners


CEO: Matt Hill
HQ: Burlingame, CA CEO: Jonathon Linner KOSMIX
HQ: HQ: Palo Alto, CA CEO: David Yovanno FOUNDED: 2005 EMPLOYEES: ca. 40 WWW.KOSMIX.COM
INVESTORS INCLUDE: Azure Capital Partners, HQ: Mountain View, CA
INVESTORS INCLUDE: Propulsion Ventures, INVESTORS INCLUDE: Benchmark Capital, Draper Fisher Jurvetson, New Enterprise CEO: Venky Harinarayan
Emerson Ventures First Round Capital, Mayfield Fund, DAG Associates FOUNDED: 2004 EMPLOYEES: > 10
INVESTORS INCLUDE: Lightspeed Venture
SPICEWORKS MEDIALETS Partners, Accel Partners, DAG Ventures,
HQ: CEO: Scott Abel WWW.NEOEDGE.COM HQ: New York, NY CEO: Eric Litman
FOUNDED: 2006 EMPLOYEES: ca. 35 HQ: Mountain View, CA CEO: Alex Terry FOUNDED: 2008 EMPLOYEES: ca. 15 SEARCHANDISE
INVESTORS INCLUDE: Austin Ventures, MOVOXX HQ: Beverly, MA CEO: John Federman
Shasta Ventures INVESTORS INCLUDE: Jefferson Partners, WWW.MOVOXX.COM
Vimac Ventures FOUNDED: 2000 EMPLOYEES: ca. 20
HQ: Santa Monica, CA
WWW.TURNTO.COM CATEGORY FOUNDED: 2006 EMPLOYEES: > 10 Partners, DFJ Gotham Ventures, Wheatley
Partners, Milestone Venture Partners,
HQ: New York, NY CEO: George Eberstadt INVESTORS INCLUDE: Greycroft Partners, Inflection Point Ventures
Mobile Khosla Ventures, First Round Capital, BV
Marketing and SMAATO
WATERCOOLER Advertising WWW.SMAATO.COM HQ: New York, NY CEO: Greg Skibiski
HQ: Redwood Shores, CA
HQ: Mountain View, CA CEO: Kevin Chou CEO: Ragnar Kruse
Challenge Funds, Passport Capital
INVESTORS INCLUDE: Canaan Partners HQ: San Bruno, CA Winner INVESTORS INCLUDE: Aeris Capital, Wilson
CEO: Henry Vogel Sonsini Goodrich & Rosati WIZE
INVESTORS INCLUDE: Lightspeed Venture
VIBES MEDIA HQ: CEO: Tom Patterson
HQ: CEO: Steve Hansen Partners, Alloy Ventures, Walden
FOUNDED: 2008 EMPLOYEES: > 10 Interantional HQ: CEO: Alex Campbell INVESTORS INCLUDE: Bessemer Venture
FOUNDED: 1998 EMPLOYEES: > 50 Partners, Mayfield Fund
INVESTORS INCLUDE: FirstMark Capital, Deep
Fork Advisors ADMOB INVESTORS INCLUDE: Fidelity Ventures


FOUNDED: 2006 EMPLOYEES: > 80 Online
INVESTORS INCLUDE: Sequoia Capital, Accel Next-Generation Advertising
Digital Publishers Partners
Search Service Providers
100 ADAP.TV 2009
HQ: Category
Winner HQ: London, U.K. CEO: Pekka Ala-Pietilä Category WWW.ADAP.TV 100
HQ: San Mateo, CA Winner Category
CEO: Mark Pincus FOUNDED: 2006 EMPLOYEES: > 50 HQ: San Mateo, CA Winner
CEO: Munjal Shah
FOUNDED: 2007 EMPLOYEES: > 100 CEO: Amir Ashkenazi
INVESTORS INCLUDE: Sofinnova Partners, FOUNDED: 2007 EMPLOYEES: ca. 40
Goldman Sachs, Industrial and Financial FOUNDED: 2006 EMPLOYEES: ca. 35
Clarium Capital, Foundry Group, Pilot Group, Investments Leapfrog Ventures, Bay Partners, Menlo INVESTORS INCLUDE: Redpoint Ventures,
Union Square Ventures, Kleiner Perkins Ventures, Crosslink Capital Gemini Israel Funds, Spark Capital
Caufield & Byers GREYSTRIPE
WWW.5MIN.COM CEO: Michael Chang CEO: Lon Otremba
HQ: CEO: Michael Yang HQ:
HQ: Or Yehuda, Israel CEO: Ran Harnevo FOUNDED: 2003 EMPLOYEES: > 10 FOUNDED: 2004 EMPLOYEES: < 50 FOUNDED: 2003 EMPLOYEES: > 20
INVESTORS INCLUDE: Incubic Venture Fund, INVESTORS INCLUDE: TPG Growth, European INVESTORS INCLUDE: Bessemer Venture
INVESTORS INCLUDE: Spark Capital Monitor Ventures, Steamboat Ventures Founders Fund Partners, Mission Ventures

38 | A LWAYSON | ONME D I A N Y C 2 0 0 9





The 2009 OnMedia 100


HQ: Long Beach, CA CEO: Andy Moeck HQ: San Mateo, CA CEO: Elizabeth Blair HQ: San Mateo, CA PEER39
FOUNDED: 2007 EMPLOYEES: > 10 HQ: CEO: Amiad Solomon
INVESTORS INCLUDE: Opus Capital, Helion FOUNDED: 2006 EMPLOYEES: ca. 50
Partners, Interwest Partners
Venture Partners
WWW.ADMELD.COM Canaan Partners, JPMorgan
HQ: San Francisco, CA HQ: San Francisco, CA CEO: Yoav Shaham WWW.PLAYSPAN.COM
INVESTORS INCLUDE: Foundry Group, Spark CEO: Tod M. Sacerdoti FOUNDED: 2003 EMPLOYEES: > 40 HQ: CEO: Karl Mehta
Capital FOUNDED: 2006 EMPLOYEES: < 10
INVESTORS INCLUDE: True Ventures, Adams Sequoia Capital, Carmel Ventures INVESTORS INCLUDE: Easton Capital, Menlo
ADNECTAR Street Partners Ventures, Novel TMT Ventures, STIC
MEDIABANK International
FOUNDED: 2007 EMPLOYEES: 30 HQ: Brooklyn, NY CEO: Zephrin Lasker
ADREADY INVESTORS INCLUDE: Softbank, European Associates
WWW.ADREADY.COM Founders Fund, Greycroft INVESTORS INCLUDE: New Atlantic Ventures,
HQ: Seattle, WA CEO: Aaron Finn MIXPO Greenhill SAVP
Group, Bain Capital, Khosla Ventures HQ: CEO: David S. Kidder HQ: CEO: Amar Goel
Group, GrowthWorks Capital, Yaletown
Partners, FirstMark Capital, Schoffstall Jurvetson, Helion Ventures Partners, Nexus
HQ: San Mateo, CA CEO: Paul Martino Ventures, Union Square Ventures, The India Capital
Founders Fund WWW.OPENX.ORG
NetService Ventures, Kleiner Perkins GLAM MEDIA FOUNDED: 2006 EMPLOYEES: ca. 35
Caufield & Byers, DAG Ventures WWW.GLAM.COM HQ: Palo Alto, CA CEO: Seth Goldstein
INVESTORS INCLUDE: First Round Capital, FOUNDED: 2007 EMPLOYEES: ca. 15
HQ: Brisbane, CA CEO: Samir Arora Index Ventures, Mangrove Capital Partners,
APPSSAVVY FOUNDED: 2003 EMPLOYEES: > 50 O'Reilly AlphaTech Ventures, Accel Partners INVESTORS INCLUDE: Charles River Ventures,
INVESTORS INCLUDE: Information Capital,
HQ: CEO: Chris Cunningham
Accel Partners, Draper Fisher Jurvetson, OZONE MEDIA SOLUTIONS SOJERN
WaldenVC, DAG Ventures, Hubert Burda
INVESTORS INCLUDE: True Ventures, The New Media, GLG Partners, Hercules Technology HQ: Mumbai, India CEO: Kiran Gopinath HQ: CEO: Gordon Whitten
York Times Company Growth Capital, Duff Ackerman Goodrich FOUNDED: 2006 EMPLOYEES: > 15 FOUNDED: 2007 EMPLOYEES: ca. 50

2009 2009 OnMedia 100

Newcomer of
the year
Newcomer of the Year



40 | A LWAYSON | ONME D I A N Y C 2 0 0 9
Sonnenschein’s Venture Technology Group is among the top
national venture firms as ranked by Chambers USA, and one of the top
10 firms nationally in venture capital deals as reported in Dow Jones
Private Equity Analyst.

The team comprises more than 200 attorneys with a robust network
of venture capital and investment banking firms from Silicon Valley
to Boston and New York. Our practice is unique among its peers for
its interdisciplinary focus on finance, strategy, intellectual property
protection and patent litigation, outsourcing, public policy, healthcare,
information intelligence, anti-piracy and Asia-Pacific. Sonnenschein’s
Venture Technology Group has deep expertise in the digital
media, IT, life sciences and medical devices, clean technology, and
telecommunications sectors. We focus on removing hurdles to your

Chip Korn, Partner Lisa Weiss, Partner

212.768.5311 212.768.5362

John L. Cleary, II, Partner Stephen M. DeKlerk

SILICON VALLEY 212.768.5379 | 973.912.7173 650.798.0342
BRUSSELS Victor H. Boyajian, National Chair
CHARLOTTE Venture Capital/Emerging Growth Company Group
212.768.5349 | 650.798.0300
WEST PALM BEACH Disruption. | Innovation. | Acceleration. SM
The ethical rules of some states require us to identify this as attorney advertising material. Prior results do not guarantee a similar outcome.
The 2009 OnMedia 100


Technology HQ: Brooklyn, NY CEO: Ron Yekutiel HQ: Menlo Park, CA CEO: Victoria Ransom
HQ: San Francisco, CA Ventures
FOUNDED: 2005 EMPLOYEES: ca. 15 100
Category LOOMIA HQ: CEO: Alex Quilici
INVESTORS INCLUDE: Adams Street Partners, FOUNDED: 2005 EMPLOYEES: > 10
CEO: Anu Shukla
Alsop-Louie Partners, KPG Ventures, HQ: San Francisco, CA
FOUNDED: 2007 EMPLOYEES: ca. 40 INVESTORS INCLUDE: VantagePoint Venture
Greycroft Partners CEO: David McMurty Partners, Tech Coast Angels
North Bridge Venture Partners
WWW.TUMRI.COM Management Partners, Telefonica
AVVENTA Web and Media
CEO: Calvin Lui
HQ: Charleston, SC CEO: Jay Noce
INVESTORS INCLUDE: Accel Partners, Lehman
Brothers, Shasta Ventures INVESTORS INCLUDE: TZP Group
HQ: Reston, VA
CEO: Ajay Sravanapudi
and Research
WWW.TURN.COM HQ: San Francisco, CA
HQ: CEO: Dean Denhart
HQ: San Mateo, CA CEO: Jim Barnett
FOUNDED: 2005 EMPLOYEES: ca. 35 MERCENT CEO: Konrad Feldman
INVESTORS INCLUDE: Intel Capital, Mayfield INVESTORS INCLUDE: Revolution Ventures,
INVESTORS INCLUDE: Norwest Venture HQ: Seattle, WA CEO: Eric Best
Fund, Polaris Venture Partners, Cisco, The Founders Fund, Polaris Venture
Partners, Trident Capital, Shasta Ventures, FOUNDED: 2005 EMPLOYEES: ca. 50
Comcast Interactive Capital Partners
Focus Ventures INVESTORS INCLUDE: Madrona Venture
CTS MEDIA Group, The Hillman Company, TVC Capital ASTER DATA SYSTEMS
WWW.VIBRANTMEDIA.COM HQ: Shanghai, China CEO: Edward Young PERFECT MARKET HQ: Redwood City, CA CEO: Mayank Bawa
CEO: Doug Stevenson HQ: Pasadena, CA CEO: Julie Schoenfeld INVESTORS INCLUDE: First Round Capital,
FOUNDED: 2000 EMPLOYEES: > 150 Draper Fisher Jurvetson, Steamboat FOUNDED: 2007 EMPLOYEES: > 10 Sequoia Capital, Cambrian Ventures, Jafco
Ventures Ventures
INVESTORS INCLUDE: Fortis, ABS Ventures INVESTORS INCLUDE: Trinity Ventures, Rustic
Canyon Partners, Square 1 Bank, Idealab
CEO: Mike Fitzsimmons FOUNDED: 2007 EMPLOYEES: < 10
CEO: Reggie Bradford HQ: San Bruno, CA CEO: Dan Springer
Battery Ventures
INVESTORS INCLUDE: Worldview Technology
INVESTORS INCLUDE: General Catalyst INVESTORS INCLUDE: Redpoint Ventures,
Partners, Cardinal Venture Capital,
Accel Partners, Foundation Capital, RSA
Partners, Comcast Interactive Capital, Dace Bessemer Venture Partners
Ventures, Sigma Partners, Lighthouse
Capital Partners, R.B. Webber & Co.
DEMANDBASE HQ: New York, NY CEO: Seth Besmertnik
HQ: Irvine, CA CEO: Kirsten Mangers FOUNDED: 2006 EMPLOYEES: ca. 25 FirstMark Capital
FOUNDED: 2001 EMPLOYEES: ca. 100 HQ: Mountain View, CA CEO: Tim Schigel
INVESTORS INCLUDE: Sigma Partners, Altos FOUNDED: 2005 EMPLOYEES: ca. 20
INVESTORS INCLUDE: Redpoint Ventures, Ventures, Adobe Systems MEDIA6°
Sutter Hill Ventures
Jurvetson, Blue Chip Venture Company, HQ: New York, NY CEO: Joe Doran
ELEMENTAL TECHNOLOGIES Illinois Ventures, DFJ Mercury, Reservoir FOUNDED: 2001 EMPLOYEES: > 25
Contour Ventures, Coriolis Ventures
HQ: San Francisco, CA CEO: Samuel S. Blackman
INVESTORS INCLUDE: Oregon Angel Fund, HQ: Emeryville, CA CEO: Brett Wilson WWW.SOBAYLI.COM
Bend Venture Conference, Seattle Alliance FOUNDED: 2006 EMPLOYEES: ca. 15
INVESTORS INCLUDE: Storm Ventures, HQ: CEO: Sam Cox
of Angels, General Catalyst Partners,
Hummer Winblad Venture Voyager Capital INVESTORS INCLUDE: NetService Ventures, FOUNDED: 2008 EMPLOYEES: ca. 10
Knight's Bridge Capital Partners INVESTORS INCLUDE: Nexus Holdings Group
HQ: HQ: Woodland Hills, CA
CEO: Michael Mathieu CEO: Stephen Pelletier HQ: CEO: Yangbin Wang HQ:
FOUNDED: 2004 EMPLOYEES: ca. 40 FOUNDED: 2001 EMPLOYEES: > 10 FOUNDED: 2005 EMPLOYEES: > 120 CEO: Shahar Nechmad
Capital, Khosla Ventures, DAG Ventures Group Ventures INVESTORS INCLUDE: WPP

42 | A LWAYSON | ONME D I A N Y C 2 0 0 9
Rankings That Rock

Cooley Godward Kronish, a national law firm for the converging worlds of high technology,
high finance and high-stakes litigation. For more information, visit us at


, $$!+$*%%$#&%(!#
Sponsors 09
OnMedia NYC February 2nd– 4th, 2009
Ritz Carlton – Battery Park, NYC

Akamai provides market-leading managed services for powering rich media, dynamic
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more viable place to inform, entertain, interact, and collaborate. To experience The Akamai
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Atlas Venture
Atlas Venture is a leading early-stage international venture capital firm that invests in
technology and life sciences businesses in the U.S., Europe and Asia. Since inception in 1980, its
partners have helped build over 300 companies in more than 16 different countries. In the past
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Bridge Bank
Bridge Bank is the professional full-service business bank of choice for small- and middle-
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Business Wire
Business Wire, a Berkshire Hathaway company, is utilized by thousands of member
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Cooley Godward Kronish

Cooley Godward Kronish’s Emerging Companies practice has a long tradition of representing
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44 | A LWAYSON | ONME D I A N Y C 2 0 0 9
DeSilva+Phillips, media investment bankers, specializes in the media and digital media
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Epic Advertising
Epic Advertising ( is a global online performance marketing
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Fenwick & West

Fenwick & West is a premier Interactive Entertainment law firm, working closely with
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FileSociety is a revolutionary hosted web service that allows professionals to manage and
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FirstMark Capital
Based in New York City, FirstMark Capital has established itself as a venture leader with a
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information, please visit

ONM E DIA NY C 2 0 0 9 | ALWAYSO N | 45

OnMedia NYC February 2nd– 4th, 2009
Ritz Carlton – Battery Park, NYC

Forbes (, home page for the world’s business leaders and the No. 1
business news source in the world, is among the most trusted resources for senior business
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Horn Group
Horn Group is a digital communications firm specializing in public relations, social media and
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IBM is the world’s largest technological company, providing leadership and innovation
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Kaltura provides the world's first Open Source Online Video Platform, which presents a
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KPMG LLP, the audit, tax and advisory firm (, is the U.S. member firm of
KPMG International. KPMG International’s member firms have 113,000 professionals,
including 6,700 partners, in 144 countries.

46 | A LWAYSON | ONME D I A N Y C 2 0 0 9
Kyte ( is a universal digital media platform that enables brands and
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Level 3 Communications
Level 3 Communications is the choice for companies that need the surest way to deliver
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Manatt, Phelps & Phillips, LLP, is known for quality, for extraordinary commitment to clients,
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NYSE Euronext (NYX) is the world’s leading, most liquid and diverse exchange group. It
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Rocket Fuel
Rocket Fuel Inc.'s mission is to be the best ad optimization company on the planet. Today, the
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DoubleClick, NetGravity, E.piphany, and Campaigns run better on Rocket

ONM E DIA NY C 2 0 0 9 | ALWAYSO N | 47

OnMedia NYC February 2nd– 4th, 2009
Ritz Carlton – Battery Park, NYC

RockYou is the leading innovator, creator and distributor of applications on the social web. The
RockYou Ads network provides customized application-based branding and advertising
campaigns that can be easily distributed across social networking platforms and engage
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Headquartered in Redwood City, California, RockYou is funded by DCM, Lightspeed Venture
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more information about RockYou, please visit

Silicon Valley Bank

Silicon Valley Bank is the premier commercial bank for companies in the technology, life
science, venture capital/private equity and premium wine industries. SVB provides a
comprehensive suite of financing solutions, treasury management, corporate investment and
international banking services to its clients worldwide. Through its focus on specialized
markets and extensive knowledge of the people and business issues driving them, Silicon
Valley Bank provides a level of service and partnership that measurably impacts its clients’
success. Founded in 1983 and headquartered in Santa Clara, Calif., the company serves clients
around the world through 27 U.S. offices and international operations in China, India, Israel
and the United Kingdom. Silicon Valley Bank is a member of global financial services firm
SVB Financial Group (Nasdaq: SIVB), with SVB Analytics, SVB Capital, SVB Global and
SVB Private Client Services. More information on the company can be found at

SoftBank Capital
SoftBank Capital is an independent venture capital firm focused on high-growth, technology-
based businesses benefiting from the rapid deployment and adoption of broadband and mobile
technologies. Through its current fund, SoftBank Capital Technology Fund III L.P., the firm
has invested in companies including Ad Infuse, Aequus Technologies, Associated Content,
Beliefnet, Buddy Media, BuzzFeed, Communicado, DanceJam, Desktone, Echo360, Giant
Realm, GoodMail Systems, Grab Networks, The Huffington Post, Insightix, KickApps,
Litescape Technologies, Mobile Posse, Nellymoser, The Newsmarket, Pivot, PureVideo,
Rivermine, Sermo, Thumbplay, V-Enable, Voodoovox, and ZipList. For more about SoftBank
Capital, see

Sonnenschein Nath & Rosenthal—Venture Technology Group

A boutique within a global firm, Sonnenschein's Venture Technology Group is among the top
national venture firms as ranked by Chambers USA, and one of the Top 10 firms nationally in
venture capital deals for 2007 as reported in Dow Jones Private Equity Analyst. The team
comprises more than 200 attorneys, with a robust network of venture capital and investment
banking firms from Silicon Valley to Boston and New York. Our practice is unique among its
peers for its interdisciplinary focus on finance, strategy, intellectual property protection and
patent litigation, outsourcing, public policy, healthcare, information intelligence, anti-piracy
and Asia-Pacific. Sonnenschein's Venture Technology group has deep expertise in IT, life
sciences and medical devices, new media, clean technology, and telecommunications. The
practice is headed globally by Victor H. Boyajian.

48 | A LWAYSON | ONME D I A N Y C 2 0 0 9
how the web is won
About Epic Advertising orm
Epic Advertising provides advertisers and agencies with
measurable Internet advertising impact. Leveraging
ging proprietary
proprie AzoogleAd
and patent-pending technologies, and over 38,000
000 publishers,
publish Direct
ect resp
response marketing -
Epic provides its advertising partners with performance
formanc and unrivaled
nrivaled and unmatched
direct response marketing services, search engine
gine marketing,
marketin AzoogleAds
oogleAd is our flagship direct response
media planning, branded marketing campaig
ampaigns and a targeted, business, known as the highly-acclaimed
worldwide reach. performance-based
e-based ad network
n division of Epic Advertising.
It is through AzoogleA
AzoogleAds that our highly qualified publisher
Our Company base of over 38,000 00 m
monetizes performance-based marketing
We invite you to look at our past news, which includes the campaigns for hundreds of advertisers spanning dozens of
disclosure of recent company ny performance benchmarks.
benchmarks vertical channelss.
Though we do not publicly disclose
sclose all of our revenue and an
financial statements, some key statsts are: E
Epic Search:
E Profitable since inception (2000) Search engine marketing solved
E Revenues well into the 9 figures in 2008, with core businesses Because of the intense demand from
growing each and every year since incep ption advertisers specifically related to Search Engine
E Over 1,400 advertisers and 38,000 publishers
lishers serve
served by Epic Marketing,, we
w operate a prosperous business known as Epic
E Recognized in 2008 as an AlwaysOn Global 250 ccompany, Search, orr the
th “Epic Certified Search Program”. This program
recognizing the top 250 private companiesnies in the wo
world. is specifically
call meant for major advertisers interested in having
E Recognized in 2008 as an Inc. 5000 company, amo among the Epic andd our
ou specially-certified search publishers run marketing
fastest-growing private companies in th he U.S. campaigns
gns on their behalf on a performance basis usually on
a CPA basis.
Key Company Stats
:6-=,9;0*(3:05*3<+05. Epic Display:
- Retail - Health & Pharmaceuticals
maceutica Taking top brands to the apex
- Gaming - Personals of display advertising
- Education - Social Media A major distribution arm for Epic Advertising
E Traffic from over 225 countries! is Epic Display, which is a perfect fit for high-
E Over 25 million transactions generate
ated per year! quality, top-tier display advertisers and agencies. The Epic
E Publisher base of over 38,000!00! Display bus
business leverages our own proprietary targeting
and optimization technology, and targets high quality web
What We Bring
ng to
t Advertisers inventory
nventory for large ad
and Agencies
E Enormous internet
ternet reach (Comscore-verified)
(Comscore-verified). Contact
ontact Us
E Targeted, worldwide traffic on virtually any delivery platfo
platform. You can call us toll-free at 1-866-891-0300. We are also
E Access to o our vast publisher network.
netw reachable
ble via fax at 1-888-666-3120.
1-888-666-3 If you would like to email
E In-House se Creative Services.
Servic us, you can use the following
E In-House
ouse Internet Marketing Compliance team ensuring
brand nd safety and proper campaign contro
controls. Advertiser and Agency Inquiries
E A variety of pricing models including CPA, CP CPM, CPC and
pCPM PM (patent-pending).
(patent-pe Publisher and Affiliate Inquiries
E Fullll transparency into ad and ssite targeting
E In-House
-House Media Planning and customized demographic demograp Inquiries
iries outside North Americ
nalysis. epicUK@epicadvertising.c
E Site
te lists and full transparency in media planning.
OnMedia NYC February 2nd– 4th, 2009
Ritz Carlton – Battery Park, NYC

Sybase 365
Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), is the global leader in SMS, MMS and
GRX mobile messaging interoperability, the delivery and settlement of SMS and MMS
content, mobile commerce and enterprise-class messaging services. Processing more than 200
billion messages per year, Sybase 365 reaches more than 700 mobile operators and 3 billion
subscribers around the world. For more information, visit:

TELEHOUSE America is the US’s leading provider of dedicated data centers, colocation
facilities, international Internet exchanges, managed IT services and business continuity and
disaster recovery solutions. A stable and trusted pioneer of carrier-neutral data center services,
they provide secure, power-protected environments, where clients house and operate their
telecommunications and network resources. Companies from a wide range of industries locate
their mission-critical equipment at Telehouse’s colocation "meet-me-centers" in New York and
California; taking advantage of the potential business opportunities that exist from other
Telehouse customers. Among the many benefits of colocating with Telehouse is the ability to
connect to state-of-the-art peering exchanges in New York (NYIIX) and Los Angeles
(LAIIX). Additionally, through close ties to its sister companies in Europe and Asia, Telehouse
can provide continuous, cost-effective operation of network-dependent businesses around the
world. Please visit

Urban Spirit Lifestyle

Urban spirit lifestyle is a borderless lifestyle entity dedicated to putting an authentic pulse on
the socio economic trends relevant to the millennial influencer segment.We are not defined by
race, gender, geography or other previously restricting limitation’s, but by a shared mindset
born out of the diversity of youth culture linked by innovation, style, and entrepreneurial
pursuits. We provide enterprises and decision-makers lifestyle and market insight in line with
engagement of our targeted audience alongside being a multi faceted entity and enterprise
enabler developing sub brands and branded extension with our audience in mind.

Vintage Filings
Who is Vintage Filings LLC? We’re the fourth most active S.E.C. Filer, the fastest growing
EDGAR filer in the U.S., and an S.E.C. Filing Agent. With the constant changing
requirements in SEC filing regulations for public companies, Vintage Filings, a division of PR
Newswire, works in partnership with our clients to file their documents in an accurate and
expeditious fashion. We provide full service EDGAR filings and newswire services in a
prompt manner enabling public companies and their attorneys to stay focused on their core

50 | A LWAYSON | ONME D I A N Y C 2 0 0 9

More People Get Their Business News from Than Any Other Source in the World

Source: Omniture Worldwide Average Monthly Unique Visitors - October 2008, Forbes Digital Properties.

Publishing over 4,000 stories a day on a broad The Must-Buy Media for Reaching
range of business, technology, investing and Affluent Business Leaders.
lifestyle topics, is far and away the
leading destination for affluent business To maximize your ad dollars,
decision makers worldwide. please contact your local sales rep. or:

Never before has a media property offered Kevin Gentzel, Chief Advertising Officer,
massive reach to the business leadership
market along with the breadth and depth of
editorial coverage and the ability to target to key
market segments that and Forbes
Digital properties provides.

And we’ll guarantee the success of your

campaign with our Brand Increase Guarantees.

Source: Omniture, Adify, July 2008 for Forbes Digital Properties. Home Page for the World's Business Leaders
The 2009
Madison Avenue

IT List
The 2009
Madison Avenue

Twenty-two innovative IT List

marketers who get IT—
Information Technology, that is.

lwaysOn is proud to announce its second annual Lee Clow
Chairman and Chief Creative Officer,
Madison Avenue IT List. This power list spot-
TBWA Worldwide
lights the world’s most innovative marketers who Since the legendary
get “IT"—that is, information technology. We dug 1984 Apple Computer
ad that ran during the
deep inside leading agencies to uncover the creative Super Bowl, Lee Clow
juice powering the online, mobile, social-network, virtual-world, and— has masterfully
especially—cross-platform marketing campaigns that pushed the enve- managed Apple’s
digital marketing. For Apple’s rebirth, he
lope in 2008. used walls, pages, and films that
Many of the heavily blogged-about concepts of the past decade—the recognized those who “Think
Democratization of Media, Content and Advertising are One, Crowd- Different.” This year, “Mac vs. PC”
reasserted its position as the king of
Source Your Brand Identity—were finally harnessed in 2008 to boost ROI “adisodes,” even after a valiant attempt
for big clients. Obama’s rise online, Nintendo’s virtual destruction of You- by Microsoft to fight back. Clow began
Tube, branded entertainment like Forbidden City and Gemini Division that his career with Chiat Day during its
humble beginnings in Los Angeles and
marry Madison Avenue, Hollywood, and Silicon Valley…. has been with the agency as it’s grown to
These and many other ground-breaking campaigns owe their success to be on of the ten largest global agency
networks in the world.
the following list of ad-agency hotshots.
David Droga
Founder and Creative Chairman,
Tom Bedecarré Nick Brien Droga 5
CEO, AKQA CEO, Mediabrands, Droga 5 creates viral videos like the best
As CEO, Tom Interpublic Group of Companies of amateurs. This year’s “Bike Hero”
Bedecarré has made Nick Brien is at the was made to spread like the plague
AKQA one of the forefront of data-driven online and fueled fanboy mania for
digital marketing performance Nintendo’s Guitar Hero to new heights.
industry’s most innovation. A rising David Droga also found success in
successful and star at Interpublic, he politics with The Great Schlep and
innovative companies. It has led the helped form philanthropy with The Million
charge in agency-initiated product Mediabrands almost two years after Program, which turns mobile phones
innovation. It’s the agency of record for Interpublic dissolved its previous media into learning tools for NYC public
Flip, creator of one of the most successful unit. A month later, Brien struck a deal school kids. Droga started his career
new consumer product stories of the with ad-technology company Navic that with OMON in Sydney, Australia, then
year, and is arguably the best producer of will help marry audience-behavior data moved to Saatchi & Saatchi, traveling
polished interactive environments, such with real-time viewership reporting and the globe with the agency until ending
as Halo 3’s “Believe” and Coke’s ultimately improve media-investment up in its London head office. After a
“Happiness Factory.” Under Bedecarré’s strategies. Watch for Brien to perform stint in New York with Publicis, Droga
leadership, AKQA took an investment the same turnaround for Interpublic’s founded his own agency, where he
from General Atlantic in 2007, which media position that he did while he was continues his successful creative
should help fuel creativity for some time. CEO at Universal McCann in 2005. advertising streak to this day.

ONM E DIA NY C 2 0 0 9 | ALWAY SON | 53

The 2009
Madison Avenue writing comedy sketches in college, but Barak Obama’s online social media

IT List started his career as a stockbroker after

earning a degree from the University of
Notre Dame. Most recently, as
campaign and runs my.barackobama.
com, which helped the campaign collect
more money than both the Democratic
Sarah Fay Executive Creative Director at TBWA, and Republican National Committees.
CEO, Aegis Media North America he worked with clients Sprint and Mars In his brief career, Hughes has developed
In the last eight years, Sarah Fay (Skittles, Starburst, Combos, and technologies that make it easier for
transformed Carat Interactive into a full- Snickers) as well as travel and leisure people to communicate and self-
service agency, turned Isobar into the destination brands like Embassy Suites, organize. After co-founding Facebook in
industry’s biggest digital marketing, and Visit Britain. 2004, he went to work on Barack
network, and has just been tapped to head Obama’s presidential campaign as the
up Aegis, earning her iconic status as a Bob Greenberg Director of Online Organizing, where
digital marketing guru. In her previous Chairman & CEO, R/GA he was charged with developing online
role as President of Isobar U.S., she Bob Greenberg has been “getting” I.T. tools to engage and empower supporters
created a formidable network of award- since the late ’80s when he pioneered the to network and self-organize.
winning agencies. Fay is well-known for integrated digital studio. His shop
her knack of building strong client continues to forge new marketing Andrew Keller
relationships, a talent that will serve her concepts like Nike’s customization & Rob Reilley
well as advertising continues to merge initiative, and the Ballers Network, a Executive Creative Directors,
with digital media and top consumer Facebook app for basketball players to Crispin Porter & Bogusky
brands. find games and manage leagues. Andrew Keller and Rob Reilly are the
Greenberg has successfully launched a directors behind Burger King’s high-buzz
Mike Geiger multi-platform interactive ad agency ads, including “Whopper Freakout” and
Chief Digital Officer, that’s dedicated to working with “Whopper Virgins” as well as Microsoft’s
Goodby, Silverstein & Partners database-driven information and multi- experimental Gates & Seinfeld mini Web
In 2003 Mike Geiger channel e-businesses. The agency now films and the revitalization of the
created the Interactive comprises a single production company, Volkswagen brand. The agency is known
Production developing technology, gaming, digital for making excellent use of viral
Department at Goodby, design, production, advertising, and marketing, which had much to do with
Silverstein & Partners, marketing under one roof. Burger King’s turnaround using the
becoming the agency’s Subservient Chicken in a series of Web,
first Chief Digital Officer in 2008. While Paul Gunning TV, and print spots, and even included a
he still oversees production of all CEO, Tribal DDB one-time, pay-per-view program. In 2008,
interactive and emerging technology Tribal maintained its Microsoft signed the agency up to take on
projects, he is now looking to improve digital cred this year Apple in the war of the home computer
and expand the agency’s digital with the Seduction by mindshare.
offerings. Geiger draws heavily on his Light film to promote
experience leading multidisciplinary Philip’s Aurea, and the David Kenny
teams in strategy, branding, interaction digital shop has been Managing Partner, Vivaki
design, and development of new media tapped to lead overall advertising Former CEO of Digitas,
and advertising content. But three little strategy for clients like McAfee. Paul David Kenny was
words sum up his inclusion on this year’s Gunning rose from several executive tapped this year to head
list: Nintendo Wario Land. If you management positions at Tribal DDB up VivaKi, Publicis’
haven’t seen it (were you hibernating in which he helped develop online new umbrella group
this year?), watch it. Nuff said. advertising strategies for clients such as designed to coordinate
Lowe’s Home Improvement, Johnson cross-channel initiatives. The promotion
Gerry Graf & Johnson, and State Farm Insurance. is emblematic of Madison Avenue
Chief Creative Officer, His goal: To work across his office’s entering the digital age. In his 11 years as
Saatchi & Saatchi roster of clients to focus interactive CEO of Digitas, Kenny led that agency to
Saatchi & Saatchi advertising efforts within actual an industry-leading position in digital and
perfected the new genre business objectives. direct marketing services. As a result, the
of long-form online agency is now helping the world’s biggest
ads. If the commercial Chris Hughes brands combine media, marketing,
is that good, why not Online organizer for Barack Obama’s technology, creativity, imagination, and
make it five minutes? presidential campaign analytics to ignite emotional bonds
Graf has always been a writer at heart, Chris Hughes coordinated President between people and brands.

54 | A LWAYSON | ONME D I A N Y C 2 0 0 9
Janet Kestin & Nancy Vonk opened what it called the first virtual These include a television show on MTV
Chief Creative Officer & Art Director advertising office in Second Life. for Axe called The Gamekillers, a YouTube
Ogilvy & Mather Toronto sensation for Smirnoff Raw Tea called
Janet Kestin was the Andy Moeck Tea Partay, and a web campaign for
creative director on CEO, ADISN Mentos where the candy gave anyone in
Dove’s ground-break- ADISN is low on flash, the world a summer intern named Trevor.
ing "Evolution" and big on brain power. Roddy put together one of our favorite
"Onslaught" videos. Formerly, Andy Moeck experiments of the year: Oasis Rehearsal.
This year, she’s crowd- was a founder and Chief BBH recruited street musicians to debut
sourcing philanthropy with Maxwell Technology Officer of Oasis’ new album on New York City
House’s socially-conscious "Brew Some Teleo, which was street corners and encouraged fans to
Good" campaign. Her work with art bought by Microsoft. His new shop, upload their videos of the performances to
director partner, Nancy Vonk, has won ADISN, has pioneered a microtargeting a YouTube channel.
awards including Cannes Lions, One technique that customizes every detail of
Show Pencils, and Clios. Their previous an ad, down to the fonts and colors, based Doug Scott
Dove "Litmus" campaign was one of the on user behavior. Its foundation is a data- President, Ogilvy Entertainment,
most successful in Dove’s 35-year history base of hundreds of millions of relation- Ogilvy & Mather
and is on permanent display at the Royal ships that are used to make a real-time As the only “branded
Ontario Museum in Canada. decision as to what is the most relevant or entertainment” execu-
appropriate campaign to show to a user. tive in the industry,
JP Maheu ADISN’s relationship-based targeting Doug Scott is quickly
Chief Digital Officer, mix may be a key ingredient in the secret melting the wall
Ogilvy North America sauce to online ad monetization. between Hollywood
JP Maheu started out in and Madison Avenue. He’s created origi-
hotshot digital shop Benjamin Palmer nal entertainment owned by IBM, Cisco,
Razorfish and was the CEO, Barbarian Group Unilever, and BP, including Forbidden
first Chief Digital Benjamin Palmer brings City, IBM’s original production airing on
Officer at a big the Barbarian Group ten the History Channel. Prior to joining
Madison Avenue firm. years of design experi- Ogilvy, Scott was co-founder of
He is specifically tasked with leading ence in print, broadcast, MATTER, where he developed and pro-
Ogilvy’s digital innovation by manag- and interactive and duced high-visibility integrated market-
ing change and working with clients leads the company’s cre- ing programs for Sean Combs, Ford
who are evolving in the digital space. ative group, overseeing strategy as well as Motor Company, and Blenderr magazine.
Under his auspices, Ogilvy has pro- digital execution. Barbarian Group
duced some of the most compelling digi- launched one of the smarter innovations Matt Spiegel
tal campaigns of the last two years, of the year with its t-shirt project for CEO, Omnicom Media Group Digital
including Dove’s “Evolution” and CNN, which grabbed 2 million Matt Spiegel is working
Maxwell House’s “Brew Some Good,” pageviews in six weeks. As a digital with NBCU to forge
both from Ogilvy’s creative stars Janet pinch-hitter, it’s added Getty Image’s the genre of branded-
Kestin and Nancy Vonk. Moodstream site, Dove’s Waking up content, Web-based
Hannah destination, and Adobe series with offerings like
Karen Monahan Photoshop Express’ site to its list of online Gemini Division, which
Head of Interactive Production, successes kicked off in 2004 by its interac- will include brand integration for Intel,
Bartle Bogle Hegarty tive contributions to Subservient Microsoft, and UPS. Spiegel is currently
Long-time digital evangelist Karen Chicken. developing the vision and roadmap for
Monahan heads up BBH’s interactive OMG’s digital solutions around the
shop. Monahan joined Bartle Bogle and Kevin Roddy world by working with each OMG
Hegarty after managing digital produc- Executive Creative Director, agency to ensure that it is providing cli-
tion studio Perfect Fools’ U.S. operations. BBH New York ents with state-of-the art digital market-
Monahan has produced some of the slick- Kevin Roddy joined ing services. He joined Omnicom Media
est movie sites and games in the last few BBH New York as the Group when the company he founded,
years, including Fantastic Four, Legend of Executive Creative search specialist Resolution Media, was
Zorro, and Underworld. The agency is Director in 2004, and acquired by Omnicom.
known for turning out cool commercials has been pushing the
for clients such as Levi’s, Audi, Unilever, agency’s creative reputa- Matt Bowman is the managing editor of
and Johnnie Walker. In 2006, BBH tion into new and broader territories. AlwaysOn.

ONM E DIA NY C 2 0 0 9 | ALWAY SON | 55

Affiliates 09
OnMedia NYC February 2nd– 4th, 2009
Ritz Carlton – Battery Park, NYC

Billboard’s Mobile Entertainment Live! Spring—2009
March 31, 2009, Las Vegas Convention Center, Las Vegas, Nevada
Where the Wireless, Entertainment and Advertising Industries Connect!
Guided by Billboard’s editorial team, this one-day conference—the official mobile
entertainment event of CTIA—will bring together the leading thinkers in each field to
discover how all three can work together to create the content that people want to see, at the
right price, and in the right way!
To register visit
For questions on registration call 646.654.4343 or email

Conference Guru
Conference Guru reviews thousands of conferences to find great conferences and establishes
partnerships with the organizers that enable us to offer a limited quantity of conference passes
at a great price. Sign up for our eblasts to get the inside scoop on all the conferences you need to
be at and to receive exclusive Guru Only deals, discounted passes you can’t get anywhere else.
You can also check out our conference calendar for a comprehensive list of technology, media,
entertainment and venture capital conferences around the world. Visit us today at www. Conference Guru—Great Conferences. Great Prices.

The Entertainment & Media Management Institute

The Entertainment & Media Management Institute (EMMI) at the UCLA Anderson School
of Management has been established to serve as the preeminent center for thought leadership
and management education in global media and entertainment. Through ground-breaking
primary and applied research, strategic industry partnerships and innovative educational
programming, EMMI is centered on one mission—namely, to develop extraordinary business
leaders who inspire innovation and leading-edge practices that enhance their organizations,
their industry and society at large. In satisfying this mission, EMMI serves as far more than
just a curriculum offering, but rather as an interdisciplinary think tank focused on Knowledge
Development, Knowledge Dissemination, Strategic Partnerships, Graduate & Professional
Education and Alumni & Professional Networking.

The Executive Council

The Executive Council is New York's premier business forum for senior executives, their
advisors, and capital markets professionals to network in a highly collaborative and
stimulating environment. Through its member base of 3,500 New York metro business leaders,
the organization has built a reputation for highly acclaimed conferences, executive education
programs, and member-hosted gatherings that focus on critical business and leadership issues
at the forefront of corporate America today.
GARYSGUIDE.ORG is the #1 Events Calendar for Technology & Media Professionals and is
#1 Tech & Media Events Calendar currently live in 16 of the biggest tech hubs in the country including New York, Boston,
Washington DC, Chicago, Los Angeles, Austin, San Diego, Denver, Portland, Seattle,
Toronto, Las Vegas, Philly, Phoenix, Atlanta and the San Francisco Bay Area. Recently profiled
in the NY Times, it reaches a highly targeted audience of connectors and influencers including
VCs, Angel investors, Entrepreneurs, Tech Execs, Bloggers, Analysts, Technologists and

56 | A LWAYSON | ONME D I A N Y C 2 0 0 9
Between every business person’s
goals & accomplishments

There is a Bridge.
(The smarter way to get from here to there.)

The Smarter Banking Choice for Growing Technology Companies.®


OnMedia NYC February 2nd– 4th, 2009
Ritz Carlton – Battery Park, NYC

The Interactive Advertising Bureau

The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and
technology companies who are responsible for selling 86% of online advertising in the United
States. On behalf of its members, the IAB is dedicated to the growth of the interactive
advertising marketplace, of interactive’s share of total marketing spend, and of its members’
share of total marketing spend. The IAB educates marketers, agencies, media companies and
the wider business community about the value of interactive advertising. Working with its
member companies, the IAB evaluates and recommends standards and practices and fields
critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New
York City with a Public Policy office in Washington, D.C. For more information, please visit

Internet Oldtimers
Internet Oldtimers are senior executives and recognized industry thought leaders with at least
10 years of Interactive Marketing experience. Oldtimers interact with 450 of their peers in a
confidential virtual space discussing industry issues, trends, measurement, media buying, cross
platform deals, business opportunities, emerging media, and technology.
The Oldtimers are seeking protégés to join its Mentorship Program. Protégés are tomorrow’s
leading marketing professionals looking to learn from mentors at the top of the digital food
chain. Mentors focus on the protégé’s business and personal growth goals during the one year
program, including the production of an industry research document. www.

Manhattan Chamber of Commerce

MCC advocates for positive business legislation, sponsors educational seminars and networking
events, markets our member companies and encourages global business. We also hold street fairs,
volunteer expos and support the non-profit community in its quest to improve the quality of life
in our neighborhoods. We represent the voice of over 100,000 companies in Manhattan and
partner with over 300 diverse business organizations in the city. Our members are part of one of
the largest business constituencies in the country representing approximately 1.6 million US
employees and approximately 4.5 million employees globally. Locally, our member companies
have over 165,000 employees. And, collectively, our member companies account for over $630
billion dollars in annual revenues. Our mission is to create a positive business environment to
foster job development and promote business growth... WE MEAN BUSINESS!

With more than 5.5 million monthly pageviews, Mashable is the world's largest blog focused
on social networks and web 2.0 news. Mashable's readers include the most tech-savvy early
adopters, venture capitalists, entrepreneurs, influencers, Web 2.0 aficionados and technology

Mediabistro Circus 2009
Extraordinary Impact: Where Media Meets Technology
Mediabistro Circus will introduce you to innovative thinkers shaping media and technology.
Join us for a two-day summit about new opportunities created by the convergence of digital
and traditional media. Featuring Gary Vaynerchuk (personal branding pioneer and host, Wine
Library TV) and Gina Bianchini (co-founder & CEO, custom social media company Ning.
com). Register by April 15, 2009 and save $100!

58 | A LWAYSON | ONME D I A N Y C 2 0 0 9
Too many balls in the air?

Time to bring in the experts.
San Francisco New York 646.202.9750
OnMedia NYC February 2nd– 4th, 2009
Ritz Carlton – Battery Park, NYC

Myers Publishing
Myers Publishing has provided thought leadership, insightful opinions and visionary
intelligence for media, advertising, and entertainment professionals since 1984. The enterprise
publishes daily e-Reports (Jack Myers MediaBizBloggers), and a network of media industry
websites (, For more than two decades, Jack Myers has
been the media industry’s leading analyst, researcher and advisor on revenue-generating
relationships among marketers, agencies and media sellers, providing business development
services and visionary insights on relationship best practices to more than 250 companies. Jack
works with companies to identify, target and enhance business relationships.

NATPE provides a constantly evolving and dynamic business-to-business setting to turn
programs into revenue streams. We're at the heart and soul of video content. We care about the
whole story, who tells it and how it's told across all media platforms. It's where creative,
analytic and strategic media professionals engage and find common ground.
2009 NATPE Market & Conference
January 26-29
Mandalay Bay Resort, Las Vegas

OPPORTUNITY GREEN, Los Angeles' premier annual gathering, is a convergence of 500+
prime movers & shakers and up & coming innovators driving today's new green economy.
Hosted by the UCLA Anderson School of Management's Price Center, Opportunity Green
targets businesses, entrepreneurs, investors and cultural creatives interested in the newest
trends & developments in sustainability. Opportunity Green 2009 is a chance to turn changes
into opportunities by anticipating the major shifts ahead, and meeting the people who drive
them. The topics will cover some of the ongoing conversations in sustainable business such as
transparency, strategic modeling, branding, design and leadership. Additionally, some very
timely issues will be addressed like the impact the recession will have on the green economy,
clean tech, current trends and how to get funding in this current climate. Visit us at: http://, Opportunity Green Tweets @
SAVE THE DATE: November 7th & 8th, 2009
Opportunity Green Sustainable Business Conference at UCLA

Punch Media Group

Punch Media Group is the sole international media & technology company specializing
exclusively in cutting-edge youth lifestyle. With offices in the U.S. (NY and LA) and Paris,
France; the #1 and #2 markets for hip hop worldwide, the company has been the force behind at
least a billion dollars worth of goods affiliated with names/products from "Eminem Presents
The Slim Shady Show" digital video disc to the launch of mogul Jay-Z's Rocawear clothing line
in Europe. Punch Media Group provides digital content development services division, a new
media marketing/consulting division, digitial home entertaiment department and mobile
phone application development division. The company's staff has collective experience from
MTV Networks and Universal; and boasts such clients/partnerships with Warner Music
Group, Warner Bros. Pictures, Blackberry and more. For further contact and address
information, please visit

60 | A LWAYSON | ONME D I A N Y C 2 0 0 9
OnMedia NYC February 2nd– 4th, 2009
Ritz Carlton – Battery Park, NYC

The Software & Information Industry Association

The Software & Information Industry Association (SIIA) is the principal trade association for
the software and digital content industries. SIIA provides global services in government
relations, business development, corporate education and intellectual property protection to
more than 500 leading software and information companies. For further information, visit

(The New York Media Information Exchange Group)
Founded and organized in June 2006, SobelMedia/NY:MIEG (The New York Media
Information Exchange Group) bring together media, entertainment and financial
professionals who meet monthly in New York City to explore ideas and offer wisdom on the
profound changes that are forever changing the industry. Its members not only stay abreast of
those changes but also maintain their relevancy on crucial topics. Our events provide a forum
for continuing education for all professionals who work with media.

Steak Digital
Steak is the search-inspired communications agency offering search, media and design services
to clients such as Alpha Media Group, Virgin Holidays, British Gas, InStyle and Marie Claire.
Steak’s search-inspired communications approach is based on deriving marketing insights
from search data and applying these insights across a brand’s marketing and communications
efforts. In 2007, Steak was named Media Agency of the Year at the Interactive Marketing and
Advertising Awards in the UK. Steak has offices in New York, London and Melbourne. Visit
us at

WITI is the premiere global organization empowering women in business and technology to
attain their professional goals and dreams. With a global network of smart, tech-savvy women,
WITI has powerful programs and partnerships that provide connections, resources,
opportunities and a supportive environment. Since 1989, WITI has delivered value to
individuals, small businesses, and corporations. Build. Empower. Inspire.

62 | A LWAYSON | ONME D I A N Y C 2 0 0 9
PR with punch. If you want to knock out the competition, give your news releases more

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Call our experts at 888.381.WIRE (US)

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©2008 Business Wire, the Business Wire logo and Business Wired are trademarks of Business Wire, a Berkshire Hathaway company.
Program 09
OnMedia NYC February 2nd– 4th, 2009
Ritz Carlton – Battery Park, NYC

Monday, February 2, 2009

Co-Host: Tony Perkins, Founder, AlwaysOn PARTNERSHIPS CAN HELP BRANDS REACH
Co-Host: Bill Cleary, Founder, Cleary & Partners TARGET DEMOGRAPHICS
Moderator: Anjula Acharia Bath, CEO & Co-founder,
KEYNOTE: WE ARE THE FUTURE! Rohan Oza, Chief Marketing Officer, Glaceau
Tim Draper, Managing Director, Draper Fisher Roy Edmondson, Partner, Global Brand Practice,
Jurvetson Ketchum
Liz Schimel, Global Head of Music, Nokia
5:45PM –BALLROOM 1 Charlie Walk, former President, Epic Records & current
PRESENTING THE BEST OF ONLINE VIDEO ADS President/CEO, CWE Media, in partnership with
Matt Bowman, Managing Editor, AlwaysOn Endemol USA
Jean-Philippe Maheu, Chief Digital Officer, Ogilvy
North America 7:30PM – HARBOR VISTA
Co-Host: Tony Perkins, Founder, AlwaysOn
Co-Host: Brian Hughes, Partner, KPMG
Frank Addante, CEO, the Rubicon Project, OnMedia
100 Overall Winner

Tuesday, February 3, 2009

Optimizing online advertising is both an opportunity and PROVIDERS CONTENT PUBLISHERS
imperative. Presentations by CEOs of the hottest companies in this Presentations by CEOs of the hottest companies in this
Josh James, CEO, Omniture sector. sector.
Zephrin Lasker, CEO, Pontiflex D.L. Baron, CEO, Experticity
9:00AM – BALLROOM 1 Bob McNulty, CEO, Beyond Commerce, Inc. Tim Schigel, CEO, ShareThis
AD NETWORKS 3.0 -- SEPARATING THE WHEAT Elizabeth Blair, CEO, Derek Dukes, CEO, Dipity
FROM THE CHAFF Chris Cunningham, CEO, Appssavvy Tom Patterson, CEO, Wize
How are the next generation ad networks succeeding, and Zvika Netter, CEO, Innovid Mark Moran, CEO, Finding Dulcinea
will continue to increasingly take market share from the Nir Eyal, CEO, AdNectar Rob Frasca, CEO, Viximo
older, established networks? During this session the following industry experts will Joe Safina, Founder & Co-CEO,
Moderator: Greg Stuart, Former CEO of IAB and comment, and thereafter CEOs will be available for During this session the following industry experts will
Startup Advisor 30-minutes of Q&A and demos in the lobby. comment, and thereafter CEOs will be available for
David Jacobs, SVP Publisher Services, Platform-A Chip Korn, Partner, Sonnenschein, Nash & 30-minutes of Q&A and demos in the lobby..
Don Mathis, CEO, Epic Advertising Rosenthal, LLP Scott Kaufman, Cooley Godward Kronish LLP
David A. Payne, CEO, ShortTail Ed Lambert, SVP, Bridge Bank Fred Cannone, Vice President, Telehouse
Elizabeth Blair, CEO, Imran Khan, Managing Director, JPMorgan Chase & Rick Valenzuela, VP Business Development, Akamai
George John, CEO, Rocket Fuel Co.
ELECTION 08: WHAT SOCIAL MEDIA & OBAMA Leading online advertisers deconstruct the sector's state and
CAN TEACH BUSINESS 10:45AM – BALLROOM 1 growth prospects for 2009.
Social media's influence on minds and pocketbooks was UNLEASHING MOBILE MEDIA & ADVERTISING Moderator: Bill Morrison, Partner, ThinkEquity
demonstrated by Barack Obama's presidential campaign -- How will mobile advertising grow from a work-in-progress Partners
what can business leaders learn? to meet its mass-market potential? Brian Wieser, SVP, Magna
Moderator: Chris Nolan, Editor and Founder, Moderator: Mark Newhall, Co-Founder, IdealWave David Moore, Chairman & Founder, 24/7 Real Media Solutions & Mike Afergan, SVP Advertising Business Solutions &
Larry Weber, Chairman, Racepoint Group, Digital Andy Miller, CEO, Quattro CTO, Akamai
Influence Group Michael Chang, CEO, GreyStripe Jeff Lanctot, Chief Strategy Officer,Razorfish
Chris Hughes, Facebook Co-founder & New-Media Michael Kurtzman, Managing Director, Sybase 365 Frank Addante, Founder & CEO, the Rubicon Project
Strategist, Barack Obama Presidential Campaign Paran Johar, CMO, JumpTap
Patrick Ruffini, Partner, Engage LLC 12:30PM – LUNCH
10:45AM - BALLROOM 2
IN A DOWN MARKET Presentations by CEOs of the hottest companies in this CAPITALIZE ON IT
It's a buyers' market out there. Hear how and where VCs sector. The verdict is in, the iPhone has set a new standard in
are finding value in late-stage digital-media companies. Anupaum Gupta, CEO, Mixpo mobile computing. Will Steve Jobs and ATT make all the
Moderator: Mike Monahan, Partner, KPMG Jon Aizen, COO, Dapper money, or can entrepreneurs and carriers really cash in big?
Mark Stevens, Partner, Fenwick & West Nick Koudas, CEO, Sysomos Moderator: Will Hodgman, EVP - International and
Richard de Silva, General Partner, Highland Capital Alex Terry, CEO, NeoEdge JICM, comScore
Partners During this session the following industry experts will Tim Westergren, Founder, Pandora
Alan Spoon, Managing General Partner, Polaris comment, and thereafter CEOs will be available for Jamie Wells, Mobile Director, OMD's Ignition Factory
Venture Partners 30-minutes of Q&A and demos in the lobby. Marco Argenti, VP, Media, Nokia
Scott Cutler, EVP, NYSE Euronext Scott Kaufman, Partner, Cooley Godward Kronish LLP Eric Litman, CEO, Medialets

11:30AM – BALLROOM 1
Brian Wieser, SVP, Magna
64 | A LWAYSON | ONME D I A N Y C 2 0 0 9
OnMedia NYC February 2nd– 4th, 2009
Ritz Carlton – Battery Park, NYC

1:30PM –BALLROOM 2 Mike Geiger, Chief Digital Officer, Goodby, Silverstein
CEO SHOWCASE -- COMMUNITY PLATFORMS & Partners Jeffrey Bussgang, General Partner, Flybridge Capital
Presentations by CEOs of the hottest companies in this Partners
sector, emceed by Ezra Roizen, Contributing Editor, 4:00PM – BALLROOM 2 Woody Benson, General Partner, Prism VentureWorks
Chris Heldman, CEO, Crispy Gamer Top analysts take a hard look at online innovation. As prices 5:00PM – BALLROOM 2
Mike Levy, CEO, OPEN Sports bottom out, which public companies offer the best deals for BEYOND BEHAVIORAL TARGETING
Robert Fishkin, CEO, Reframe It investors? What ad strategies will improve both ad response and
Michael Lazerow, CEO, Buddy Media Moderator: Mark Mackenzie, Senior Digital Media consumer satisfaction with advertising.
Anu Shukla, CEO, Offerpal Media Analyst, AllianceBernstein Moderator: David Schatsky, Former President,
During this session the following industry experts will Mark May, Senior Internet Analyst, Needham & JupiterResearch
comment, and thereafter CEOs will be available for Company Kevin Lee, Chairman & CEO / Co-Founder, Didit
30-minutes of Q&A and demos in the lobby. Youssef Squali, Managing Director, Jefferies & Brian O'Kelley, CEO, AppNexus
Karin Klein, Vice President, Softbank Company Joe Doran, CEO, Media6Degrees
Jeffrey Lindsay, Senior Analyst, Sanford C. Bernstein Adam Lavelle, CSO, iCrossing
Just a few years ago, there weren't many VCs who invested VC SURVEY: WHAT YOU'RE TELLING US 6:30PM - 8:30PM
in content. What's changed to make that far more common What's the future of venture investing in the media space? RECEPTION
now? Which disruptive technologies will lead to major returns? Invitation Only. Grand reception on trading floor of the
Moderator: Victor Boyajian, National Chair, Venture Mike Monahan, Partner, KPMG New York Stock Exchange.
Capital, Sonnenschein Tony Perkins, Founder, AlwaysOn Note: only registered conference attendees will be admitted
Drew Lipsher, Partner, Greycroft with valid photo ID. There will be buses running between
Rick Heitzmann, Managing Director, FirstMark 5:00PM –BALLROOM 1 the Ritz Carlton and NYSE.)
Ahmet Ozalp, Partner, Atlas Venture Everything you wanted to know, but were afraid to ask,
Ross Goldstein, Co-founder and Managing Director, about how to prosper in the current environment
DFJ Gotham Ventures
Ritz Carlton–Battery Park NYC
Event Map
Presentations by CEOs of the hottest companies in this
Sam Cox, CEO, Milabra
Brad Keywell, CEO, MediaBank
Yangbin Wang, CEO, Vobile V
Benjamin Chen, CEO, Mochila
Peter Low, President & COO, Ensequence
Eric Best, CEO, Mercent epti
During this session the following industry experts will ht Rec
comment, and thereafter CEOs will be available for day
30-minutes of Q&A and demos in the lobby. Mon
Paul Gibson, SVP, Bridge Bank
Fred Cannone, Vice President, Telehouse ls
Presentations by CEOs of the hottest companies in this
George Eberstadt, CEO, TurnTo
Don Mathis, CEO, Epic Advertising
Jay Hallberg, CEO, Spiceworks
Jay Bean, CEO, OrangeSoda
Mark Redgrave, CEO, Amplify
Aaron Holm, VP Development, GlobalEdit
During this session the following industry experts will
comment, and thereafter CEOs will be available for
30-minutes of Q&A and demos in the lobby.
Scott Cutler, Senior VP, NYSE
Amish Jani, Managing Director, FirstMark
Saul Berman, Lead Partner, IBM Global Business
Carla Hendra, Co-CEO, Ogilvy North America
3:45PM – BREAK Liberty
At a time when advertisers and marketers are scrambling to
catch up with new online behaviors, these executives have
proven that they “get it”—they’re cracking the online-
interactive code and finding effective ways to incorporate Boardroom
Ballroom 2
mobile, social-network, virtual- world, and especially cross-
platform marketing to produce results for their clients.
Moderator: Bill Cleary, Founder, Cleary & Partners
Paul Gunning, CEO, Tribal DDB Worldwide
Benjamin Palmer, CEO, Barbarian Group Phones
Doug Scott, President, OgilvyEntertainment, Ogilvy k eV
Vista Demo Stations
& Mather

66 | A LWAYSON | ONME D I A N Y C 2 0 0 9
OnMedia NYC February 2nd– 4th, 2009
Ritz Carlton – Battery Park, NYC

Wednesday, February 4, 2009

NETWORKS 2007 SHAKE OUT -- AND WHERE ARE WE GOING Presentations by CEOs of the hottest companies, emceed by
Have ads shown traction on major social networks and if NOW? Ezra Roizen, Contributing Editor, AlwaysOn
not, how can they be optimized? In 2007, companies from WPP to Microsoft scooped up Carter Brokaw, CRO, Meebo
Moderator: Peter Kafka, Senior Editor, All Things advertising networks at hefty prices. Observers and buyers Ron Yekutiel, CEO, Kaltura
Digital discuss how these deals turned out -- and what M&A looks Sean O'Neil, CMO, Datran Media
Jay Hallberg, Co-Founder & CMO, Spiceworks like going forward George John, CEO Rocket Fuel
Andy Monfried, CEO, Lotame Moderator: Jay Rand, Partner, Manatt, Phelps & During this session the following industry experts will
Martin Green, COO, Meebo Phillips comment, and thereafter CEOs will be available for
Lance Tokuda, CEO, RockYou! Lance Maerov, SVP, Grey Ventures 30-minutes of Q&A and demos in the lobby.
Mike Lazerow, CEO, Buddy Media Steve Fletcher, Managing Director, GCA Savvian Jay Rand, Partner, Manatt, Phelps & Phillips
Michael Montgomery, President, Montgomery & Co. Jay MacDonald, Partner, Desilva & Philips
9:00AM - BALLROOM 2 Jay MacDonald, Partner, DeSilva & Phillips
Presentations by CEOs of the hottest companies. 10:45AM – BALLROOM 2 BIG MEDIA'S DIGITAL STRATEGY: WHERE DO
Ragnar Kruse, CEO, Smaato AVENUE BUYING IT? What are major publishers looking for in private companies
Yoav Lorch, CEO, Zlango As more entertainment content is produced for the Internet, to enable their digital transformation?
Mark Caron, CEO, Snac are producers lining up the advertising and sponsorship Moderator: Amish Jani, FirstMark Capital
Paul Roberts, President & CEO, Brandfind, Inc. dollars to support it? Jessica Schell, SVP Strategy, NBC Universal Digital
Alex Quilici, CEO, YouMail Lance Podell, CEO, Next New Networks Media
During this session the following industry experts will Erick Hachenburg, CEO, MetaCafe Sanjaya Krishna, Principal & US Digital Services
comment, and thereafter CEOs will be available for Brian Murphy, EVP Branded Entertainment, TBA Leader, KPMG
30-minutes of Q&A and demos in the lobby. Global Jim Spanfeller, President,
Jay MacDonald, Partner, DeSilva & Philips Walker Jacobs, SVP, Turner Sports and Entertainment
Jay Rand, Partner, Manatt, Phelps & Phillips 11:30AM – BALLROOM 1 Digital
Michael Kurtzman, Director, Sybase 365 REINVENTING THE AGENCY MODEL Vivek Shah, Group President, Digital, Time Inc. News
The changing digital-media landscape is causing agencies to Group
9:45AM – BALLROOM 1 rethink how they add value for clients. Hear about the new
ONLINE MARKETING: TRICKS, TRIALS AND model and success stories from industry leaders. 3:00PM – BALLROOM 1
TACTICS Moderator: Rich LeFurgy, Founding Chairman, IAB & WE LOVE OUR ONLINE VIDEO, BUT SHOW US THE
From leveraging Twitter to search optimization, industry General Partner, Archer MONEY
experts reveal their successful online-marketing tactics. Marc Ruxin, EVP & Chief Innovation Officer, How are innovative and leading online video providers
Moderator: Janet Cullum, Partner, Cooley Godward McCann Worldgroup addressing the challenge of monetization?
Kronish Chan Suh, CEO, Moderator: Mark Naples, Partner, WIT Strategy
Seth Besmertnik, CEO, Conductor Paul Gunning, CEO, Tribal DDB Worldwide Amir Ashkenazi, CEO, Adap.TV
Deborah Cole Micek, CEO, Rob Norman, CEO, GroupM Interaction Jonathan Heller, Co-Founder & Co-CEO, Freewheel
Mike Leo, President & CEO, Operative Curt Hecht, President, VivaKi Media
Rich Antoniello, CEO, Complex Media Bill Wohnoutka, VP Biz Dev, Emerging Opportunities
11:30AM – BALLROOM 2 & Strategy, Level 3
Presentations by CEOs of the hottest companies With the cash crunch and downturn, only top-flight firms 3:00PM – BALLROOM 2
can get funding. Venture veterans brief entrepreneurs on the BIG-BRAND MARKETING ROUNDTABLE
10:30AM –BREAK state of private equity and how to raise the next round. Chief marketers discuss digital marketing--which strategies
Moderator: Sam Angus, Partner, Fenwick & West are working? How can the Web best be leveraged to build
Mark Stevens, Partner, Fenwick & West brand equity?
Tom Patterson, CEO, Wize Moderator: Brandon Gutman, Founding Partner, The
Bob Greene, Partner, Contour Venture Partners FOCI Group
Ira Rubenstein, EVP Global Digital Media Group,
12:15PM – LUNCH Marvel Entertainment
Robert Hayes, SVP, General Manager, Digital Media,
Showtime Networks
Amanda Kanaga, SVP, Time Inc. Digital
Jordan Corredera, Director of Interactive Marketing,
Carnival Cruise Lines


68 | A LWAYSON | ONME D I A N Y C 2 0 0 9
One Market. Infinite Possibilities.SM

NYSE Euronext proudly supports the

AlwaysOn 2009 OnMedia
NYC Conference
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