This action might not be possible to undo. Are you sure you want to continue?
There are three major points that tell us whether a social movement should be considered a social movement organization or not. These are as followed: it must have a leader, it must have a vague goal, and it must have an organized structure. While those are the minimum for being called a social movement organization, the movement that most interests me is far more organized. As stated in our book “Minimal organization is both necessity and reality for social movements” (Stewert, Smith and Denton 4). It is common for protestors to try to become a “movement” when in reality they are more of a demonstration. The mass media is a guilty helper for these, “pretend movements”, by labeling them and treating them like movements. I do not have to worry about these false organizations with my movement however. The movement that I have chosen to research is an evolving and successful social movement organization called the Animal Rights movement. Animal Rights started making social and organizational differences in the late 60’s early 70’s, and they are still hard at work trying to make a difference in the present day. They have been very successful as an organization however they still have much to accomplish. According to the three elements of a social movement organization, Animal Rights fits into the SMO category. Animal rights have a specific goal in mind, they have many leaders, and
For example. Defining an identity for the organization is to make the invitation to join specific. The next stage is called structuring an organization. define who they wanted to be and what exactly it was that they wanted to do.they are very organized as well as have many organizations that tackle different aspects. To make this movement a SMO. This is where you take the volunteers that you have recruited to help and convince them to form a group that helps animals through a shelter on a daily for example. and then take their ideas and relate to other people what their group was all about. they know exactly who to reach out to so that they can help certain animals in a shelter such as a person that has owned a particular breed before that just needs some special attention. They may try to structure this organization to help the community and by their work there hopefully inspire even more people to join with . By doing these things they took steps to set themselves apart as an actual social movement group instead of just a group of people with a common interest. is inviting people with the skills and a passion for animals to help make this fundraiser successful. Animal Rights is very good at inviting people with the skills they need to help their organizations grow. they had to go through four steps. Putting that sign in a store where you know that animal lovers will likely go. They needed to find likeminded people that would stand with them on these issues. So putting out an invitation that says we need females around the age of 18-25 to volunteer for this certain fundraiser is confirming a certain identity. They may put a sign in PetSmart saying they need volunteers to help with a certain shelter’s fundraiser to help dogs and cats find a home. create a hierarchy of leaders for the organization so that it could run functionally.
a goal. If enough money is raised. housings. showing the people that these dogs need people to love them as much as they want to love the people in return. they may be able to save more lives or buy the shelter more medication. but instead they are stuck in a shelter. If people did not feel like adopting one of the animals. however. maybe they could be persuaded to donate enough money to help support them so that they would not have to be put down before they had been placed in a good home. and be organized for this to be an actual part of Animal Rights SMO.them. This type of exposure could be used for not only trying to have these dogs adopted. In this step the leader must organize something dramatic that will connect with other people in society and make them want to help. Relating to others is our last step into making our SMO successful. that you must have a leader. A possible route that could be taken would be to show them that there is no other right way to look at the situation besides their point of view. According to the book there are some hoops you have to be able to jump through in order to be considered to be a leader in a movement. In the example we have been using. (176-179) There are many organizations and leaders of those organizations in the Animal Rights movement so I am going to break it down into two specific organizations within the movement and explain their leaders. or toys in order to improve the lives until they are adopted. A passion to see your cause succeed or a charismatic . You have to be able to persuade people for your cause. It is important especially for this type organization to inspire its future workers because it is that inspiration that drives them to make a difference for their cause. Remember. the organization may hold a parade with all the puppies for adoption on a float and walking beside it.
According to Lawbrain’s website “Laws protecting animal rights proscribe certain forms of brutal and merciless treatment of animals in medical and scientific research and in the handling of and slaughter of animals for human consumption” is HSUS’ phrase for protecting animals (Lawbrain). It is also important in my opinion that these leaders be able to make smart financial decisions as well. is the chief operating officer (ASPCA website).M. Because of the work done by all of those within the Animal Rights movement. all we need to do is look at the reforms that they have worked to enact. In order to see what these organizations believe. in the 1990’s the United States government passed the Animal Welfare Act that said you can use animals for research as long as you don’t give them a lethal dose as well . and Steve Hansen. The leaders of both of these organizations uphold all of the qualities of a good leader. Leaders are symbols of their organization therefore have to be able to uphold the life that they are portraying is correct. In my opinion The Humane Society of The United States and ASPCA are perfect examples the animal rights movement. D.V. On the main website for the Humane Society there are 18 leaders. However we also see in this website the reason that we still have the Animal Right movement. The leader has to be able to make decisions that affect the movement positively. Without being able to think of these groups as a company. For ASPCA the president is Ed Sayres. Wayne Pacelle is the CEO president and Micheal Markarian Is the chief program and policy officer (HSUS website). The true colors of an organization come from its acts not necessarily its words.personality can greatly help you on your way in persuading people to your cause. then the organization will flounder without proper financial guidance and will not be able to affect any change for their cause.
I decided that I would explain briefly their success in animal cruelty/fighting section because that is what interests me the most (I would love to join and help fight against animal cruelty). and blatant abuse of animals. “The End Animal Cruelty and Fighting Campaign takes action to stop animal fighting nationwide for good. The HSUS had so many accomplishments in 2011 that it would take an enormous amount of time to write about. These problems keep the movement going strong because there are millions of cases that need to be defended or solved. animal testing. HSUS’ goal for this section of the movement is proclaimed by this excerpt from their website. rehabilitation of survivors from fights or abuse. The issues that keep the Animal Rights Organizations like HSUS and ASPCA going are issues that involve violence. Join us in working to strengthen laws to protect animals and to prevent abuses such as dogfighting and cockfighting. There are many factors that keep these movements busy with trying to change the fate of these animals. shelter space.” (National Humane Society) Some of the successes include programs being launched to help shelters care for mistreated animals. mistreatment. neglect. The Animal Rights movement has been fighting organizations and laws that allow humans to test with animals in their research groups. and straight up ignorance of animals that should be protected. In today’s society the main problems that these groups are worried about are fighting of animals for entertainment. .as other provisions for animal protection. and many more. ignorance of owners. puppy mills. prosecutions being won against dog fighters with a famous one from a few years back against NFL quarter back Michael Vick.
they still have a lot of work to do. They can help each other by combining their efforts to help the issues together rather than trying to stay apart. They use these common areas to make each other’s organization stronger. leaders. Our next strategy is value or using moral code toward the movement. The last way they strategize is antithesis. they are giving numbers to show how large they are as well as comparing themselves with other movements by saying they are the largest and most effective animal protection organization. For example in the Animal rights organizations ASPCA and HSUS have a common enemy against puppy mills and dogfighting rings. They use graphic wording and pictures of animals suffering to make people feel bad therefore using other’s moral codes to get more followers. You hear this often within many different organizations. Their first statement under information states that “The Humane Society of the United States is the nation's largest and most effective animal protection organization—backed by 11 million Americans. HSUS does this perfectly by using words like suffering and social change to get under people skin. These 5 strategies are quantity (who has the most). which is having a common enemy. Although Animal Rights is a very successful organization and have many people. value (ethics). or one in every 28” (humane society website). quality (comparison). HSUS is a perfect example of the first 2 strategies quantity and quality. By saying this. This allows them to present a united front against their enemies. Unfortunantly I don’t think that their work will ever be done. hierarchy (argument about morality). and antithesis (common enemy within the group). There are so many ignorant people in the world that .The Animal Rights movement uses 5 major strategies to help it achieve its goals. and organizations working for them.
Yes this organization has been successful in promoting animal’s rights but I do not believe that the need for them will ever be gone because there will always be another abuse case or a fight to try and stop. Also we have the issue of animals being used for research still going on since the 1990’s and earlier. . As long as we have these issues this organization will strive to end them.they will always have to fight and hopefully change.
. Persuasion and Social Movements. Henry. 7 January 2010 Lawbrain. We are their Voice . 2012. Oct 9 2012 <http://www.humanesociety. et. Bergh. . al.Work Cited Animal Rights. Inc. Oct 9 2012 <http://www. ASPCA.aspca.org/About-Us>. Denton. The Humane Society Of United States. Long Grove: Waveland Press. American society for the prevention of cruelty to animals.org/>.com/wiki/Animal_Rights>. Oct 9 2012 <http://lawbrain. Robert.
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue reading from where you left off, or restart the preview.