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The core of yahoo’s strategy and operations is to become the starting point for internet users; to provide must buy marketing solutions for the world’s largest advertisers; and to deliver industry-leading open platforms that attract developers and publishers.”
MISSION: “Yahoo! creates deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. That's how we deliver your world, your way. And Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses.” REVISED MISSION STATEMENT: “Yahoo! Inc. is a premier digital media company. Through our proprietary technology and insights, Yahoo! delivers personalized digital content and experiences, across devices and around the globe, to vast audiences. We provide engaging and innovative canvases for advertisers to connect with their target audiences using our unique blend of Science + Art + Scale. We provide online properties and services to users as well as a range of marketing services designed to reach and connect with those users on Yahoo! and through a distribution network of third-party entities. Yahoo!’s code of ethics is embedded in its six values: Excellence, Innovation, Customer Fixation, Teamwork, Community and Fun. Additionally, although many of the services we provide to our users are free, we do charge fees for a range of premium services.”
We provide engaging and innovative (SELF-CONCEPT) canvases for consumers and advertisers (CUSTOMERS) to connect with their target audiences using our unique blend of Science + Art + Scale. We provide online properties and services to users as well as a range of marketing services (PRODUCT/SERVICES) designed to reach and connect with those users on Yahoo! and through a distribution network of thirdparty entities. and they broke them out into categories. is a premier digital media company (SELF-CONCEPT). we do charge fees for a range of premium services (CONCERN FOR SURVIVAL). Yahoo!’s code of ethics (PHILOSOPHY) is embedded in its six values: Excellence. although many of the services we provide to our users are free. "Konishiki" . The Web site started out as "Jerry and David's Guide to the World Wide Web" but in due course received a new name with the help of a dictionary." while the software was stuck on Filo's computer. candidates in Electrical Engineering at Stanford University started their guide in a campus trailer in February 1994 as a way to keep track of their personal interests on the Internet. uncouth. to vast audiences.. Ph. Customer Fixation.both named after legendary sumo wrestlers. find and access information and purchase things. Additionally. "Akebono." but Filo and Yang insist they selected the name because they liked the general definition of a yahoo: "rude.D. . The two founders of Yahoo!. unsophisticated. When the categories became too full.” HISTORY Yahoo! began as a student hobby and evolved into a global brand that has changed the way people communicate with each other. Eventually. Innovation. Teamwork." Yahoo! itself first be located on Yang's student workstation. Jerry and David's lists became too long and heavy. Through our proprietary technology (TECHNOLOGY) and insights. and the core concept behind Yahoo! was born. Before long they were spending more time on their home-brewed lists of favorite links than on their doctoral dissertations. The name Yahoo! is an ellipsis for "Yet Another Hierarchical Officious Oracle. Yahoo! delivers personalized digital content and experiences.COMPONENTS IN REVISED MISSION STATEMENT: “Yahoo! Inc. David Filo and Jerry Yang. they developed subcategories .. across devices and around the globe (MARKET). Community and Fun.
The main sources of revenue for yahoo are advertisement and marketing on different sites on behalf of thousands of . and Softbank. Provinces and territories).com is the leading guide in terms of traffic. INTRODUCTION TO CASE: Yahoo is the 2nd largest internet search engine after Google. founder of Novell's WordPerfect consumer division. They opened a second round of funding in Fall 1995 from investors Reuters Ltd. Before long. Realizing their new company had the potential to grow quickly. loyal audience throughout the closely-knit Internet community. as chief executive officer (CEO) and Jeffrey Mallett. They are working in collaboration with Microsoft to fight against Google the largest searching service provider with respect to market share. commerce and media company that offers a complete. They are one of the leading and most busy search engines. the founders knew they had a potential business on their hands. a popular tailored enterprise portal solution. as chief operating officer (COO).yahoo. the valued firm whose most successful investments included Apple Computer. Calif. Yahoo! is the No. translating to almost 100 thousand unique visitors. wide-range branded network of services to more than 345 million individuals each month worldwide. Yahoo has offices in 25 different location of the world. The company also provides online business and enterprise services designed to enhance the productivity. Yahoo! Inc. the pair incorporated the business and met with dozens of Silicon Valley venture capitalists. and Web site tools and services. hundreds of people were accessing their guide from well beyond the Stanford trailer. household and business user reach. Australia. In March 1995. Yahoo! has offices in Europe. Today. Atari. Due to the rush of traffic and passionate acceptance and a warm welcome. As the first online directional guide to the Web. Yahoo! launched a highly-successful IPO in April 1996 with a total of 49 employees. The company's global Web network includes 25 World properties (countries. Word spread from friends to what quickly became a major. efficiency and Web presence of Yahoo!'s clients. Yahoo! celebrated its first million-hit day in the fall of 1994. They eventually came across Sequoia Capital.. Latin America. These services include Corporate Yahoo!. Yahoo! was receiving. output. Oracle and Cisco Systems. Jerry and David began to shop for a management team. Headquartered in Sunnyvale. They hired Tim Koogle. www. Asia. store hosting and management. They agreed to fund Yahoo! in April 1995 with an initial investment of nearly $2 million. advertising. is a leading global Internet communications. 1 Internet brand globally and reaches the largest audience worldwide. Canada and the United States.Jerry and David soon found they were not alone in demanding a single place to find useful Web sites. a veteran (experienced person) of Motorola and an alumnus of the Stanford engineering department. audio and video flow.
20 .40 0.45 0.companies/businesses.10 3 2 0.60 0.15 4 0.45 0.30 3.40 0.40 3 4 0.20 0.30 0.05 3 4 3 0.60 4 0.40 4 4 0.60 0.15 0. During the year 2008-09 yahoo faced many problems and decline of segments they had to downsize and shutdown some segments of there business.40 0.40 3.20 3.60 0. EXTERNAL ANALYSIS: COPMPETITIVE PORTFOLIO MATRIX CRITICAL SUCCESS FACTORS Strong Brand Recognition (eliminate it…) Talented Employee Base Culture Of Innovation/Accountability Advertising International Markets Powerful Business Relationships Customer Loyalty Market Share Sum of Weights WEIGHTS YAHOO RATING SCORE GOOGLE RATING SCORE MSN RATING SCORE 0.60 0.30 0.20 0.15 3 3 4 0.15 0.00 4 3 0.55 3 2 0.80 0.15 4 2 3 0.60 0.60 4 0.10 0. Yahoo charge for premium services but most of its services are free of cost for all the users of different locations.45 0.20 4 4 0. After ward yahoo has gain back its revenue position and stability by their useful and achievable policies/strategies.10 1.
13 2 2 0.… gernalizzze it.09 4 3 4 4 3 0.26 0.05 0. has strong brand recognition.?? how its an operatunity? Threat Competition.6 0.22 0. culture specific competitors (India. (GOOGLE..15 0.24 0.27 Weight Rating Score .04 0.. Australia) Weakness Declination of the core product High Operational cost 0. Twitter) Govt.71 INTERNAL FACTOR EVALUATION: Key Internal Factors Strength High number of unique customers Diversified product portfolio Yahoo! Inc.2 0.04 2.2 0.. Partnership with other networks (+social) International business presence (Asia. its ur weakness.45 0.3 0. interference Terrorism TOTAL 0.08 4 2 1 0.08 Weight Rating Weighted Score 0.EXTERNAL FACTOR EVALUATION Key External Factors Opportunities The Development of the Yahoo! Directory (it seems to be a company specific factor.06 0.08 0. Microsoft can merge with all co.1 0.88 0.04 3 3 0. China) Social media advertising (Facebook.3 0. MSN.05 0. name.1 0.? Focus on related diversification of business segments in Internet space Grasp market share in social networking through product development (if you do product development it’s your strength if u don’t.32 0.3 0.02 1 4 3 3 1 2 0..15 0.12 0. OTHERS) (both seems likeee same factor????? Is it? International.1 0.) Mobile Apps and OS’s Potential merger with Microsoft (how a merger is an opportunity). Europe.you often has mention the co.4 0.1 0.04 0.
54 .08 2.1 0.11 0.22 0.Lack of innovative products resulting in fading brand image Market share of search engine consistently drop Declining profits and revenues other than search and adv services TOTAL 0.1 0.08 1 1 2 1 0.
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