Business Communication In Thailand

Presented by:

Muhammad Zohaib Sajid Abid Hussain Bhatti Arsalan Ahmed Ansari

Date:16th Nov,2009

Main Focus
∆ Historical Background ∆ Social and Cultural values ∆ Good behavior in business communication in Thailand. ∆ Individual opinion


THAILAND (Location) .

Christianity.other 11% Religions: Buddhism.INTRODUCTION ∆ ∆ ∆ ∆ ∆ Capital: Bangkok Population: 64. Hinduism Currency: Baht .865.523 Ethnic Map: Thai 75%.chinese 14%. Muslims.

cool (November to April) Languages: Thai. English Literacy Rate: 93. Malay.∆ Climate: Tropical (May to September) and dry.5% Anthem: Phleng Chat Thai ∆ ∆ ∆ . Chinese. Lao.

000 years.D Modern history emerged in 13th century with foundation of two states Sukhothai (1220) ChangMai (1296) . Southern Chinese migrated in about 700 A.HISTORICAL BACKGROUND ∆ ∆ ∆ Land occupied by humans over 5.

∆ ∆ .HISTORICAL BACKGROUND ∆ Former Thai King. In 1569. Ram Kham Haeng (1278-1318) is still reverd as “The Father of Thailand” In 1378. it was absorbed into larger Kingdom of Ayutthaya which extended beyond present day borders. Burmese Overran Ayutthaya but were displaced by Thai King Naresuan. cont.

To keep its independence. During this period. an enlightened king. ∆ .HISTORICAL BACKGROUND ∆ Cont. Siam ceded a portion of Malaysia to Britain and a little of what is Cambodia and laos to France. introduced Western-style reforms to modernize the country and later on His son transformed the country into modern state. Mongkut or Rama IV (1851-1858).

the nation was renamed “Thailand” or “Land of the Free”. the Japanese occupied the land until at end of World War II.HISTORICAL BACKGROUND ∆ ∆ cont. While the king is still a focus of loyalty and cohesion. Bridge on the Kwai River at Kanchanaburi . As a result of military coup in 1939. In 1941. the country’s generals are the power brokers.

the Thai govt. has aligned itself with the United States who established military bases there during the Vietnam War.HISTORICAL BACKGROUND ∆ cont. This has aided the democratic process and economic expansion.. For the past half century. fearful of communist attacks. .

SOCIAL AND CULTURAL VALUES ∆ ∆ ∆ ∆ Culture Values Cultural factors in communication How to Empathies with Thais .

Mahayana Buddhists. Christians (0. with minorities of Muslims (4.CULTURE Religion: ∆ Thailand is nearly 95% Theravada Buddhist. with monks receiving a number of government benefits. such as free use of the public transportation infrastructure ∆ .6%).7%). and other religions . Thai Theravada Buddhism is supported and overseen by the government.

which is similar to volleyball. lime juice. Cuisine : ∆ sweet (sugar. ∆ Muay Thai (Thai boxing) is probably the most popular spectator sport in Thailand. fish sauce) Sports: ∆ The most popular team sport in Thailand is football. . ∆ The other main indigenous sport is takraw. tamarind) ∆ salty (soy sauce.Continued…. sweet peppers) ∆ spicy hot (chilies) ∆ sour (vinegar. fruits.

Customs: ∆ The Wai is the common form of greeting and adheres to strict rules of protocol. ∆ ∆ ∆ The wai may be made while sitting. walking.Continued…. or standing. generally with their hands raised to somewhere around their chest . The person who is junior in age status is the first one to offer the wai. The senior person returns the wai.

honor Interest in Western Education Rejection of Western work ethic .VALUES ∆ ∆ ∆ ∆ ∆ ∆ ∆ ∆ ∆ ∆ Pragmatism Love of freedom Simplicity Fatalism. filial piety Respect Dignity. Kindness Family. Karma Compassion.

CULTURAL FACTORS IN BUSINESS COMMUNICATION Communication patterns and use of language. use a subtle method of revenge. ∆ ∆ ∆ ∆ ∆ ∆ ∆ People who keep cool are respected. Avoid unpleasant truth. Describe only 20% of personal problems. Humor is used . When angered. Smiles cover tragic situation. Hypocrisy is not always negative.

Little feedback unless requested.Continued… Listening habits: ∆ ∆ ∆ Docile. Sensitive discussion must be initiated from top. . obedient. Behaviour at meetings: ∆ Buddhism discourages competition. Thais therefore. are not overly ambitious.

∆ ∆ ∆ . Work tempo increases or decreases according to the presence of boss. Social affairs are discussed during work hours but business in perused after hours and social situations.Continued… ∆ Easy work with sufficient pay is better than hard work with high pay. The central part of business is approached slowly and concentrically.

theatre and music. Ensure that there is no losing face for anyone. kickboxing. but they generally strive to get on well with subordinates. Socializing includes meals. ∆ ∆ .Continued… Manners and Taboos: ∆ Head-on collisions must be avoided at all costs. Superiors are seen as unchallenged. Care should be taken to observe the pecking order in social and business situations. going to the beach. badminton.

Think of time as cyclical. Dress neatly. Emphasis their independence. Learn the basics of Buddhism. . Don’t rush them.Continued… How to empathise with Thais: ∆ ∆ ∆ ∆ ∆ ∆ ∆ ∆ Know your Thai history. Be easy going socially. Respect the monarchy.

Business Etiquette and Protocol ∆ Relationships & Communication ∆ Business Meeting Etiquette ∆ Dress Etiquette ∆ Business Cards .

Thai communication is formal and non-verbal communication is often more important than verbal communication. ∆ ∆ .Relationships & Communication ∆ Thais prefer doing business with people they respect. Relationships develop slowly and do not flourish after one meeting. it may take several meetings. Always be respectful and courteous when dealing with others as this leads to the harmonious relationships necessary within business.

Continued……. so you must be cognizant of their non. Appointments are necessary and should be made one month in advance. ∆ It is difficult for most Thais to say no. ∆ ∆ .verbal communication. Watch your body language and facial expressions. as these will be believed over your words.

.Business Meeting Etiquette ∆ It is good idea to send a list of who will be attending the meeting and their credentials so that Thais know the relative status of the people attending the meeting and can plan properly.

punctuality is a personal trait. . ∆ Although most Thais will try to be on time..Continued…. ∆ Always send an agenda and material about your company as well as data to substantiate your position prior to the meeting. Allow sufficient time for the material to be reviewed and digested.

∆ ∆ . Written material should be available in both English and Thai.Continued…… ∆ Remain standing until told where to sit. The hierarchical culture has strict rules about rank and position in the group. You must be patient.

Dress Etiquette ∆ ∆ Business attire is conservative. . Men should wear dark coloured conservative business suits.

. Women need not wear hosiery. ∆ Since Thai's judge you on your clothing and accessories. ensure that your shoes are always highly polished.Continued… ∆ Women should wear conservative business suits or dresses.

It is advisable to have one side of your business card translated into Thai. you should give your card to the most senior person first. In theory.Business Cards ∆ Business cards are given out after the initial handshake and greeting. ∆ .

even if it is only to acknowledge the address. As in most Asian countries. Look at a business card for a few seconds before placing it on the table or in a business card case.Continued… ∆ Using your right hand. ∆ . it is polite to make some comment about the card. deliver your business card so the Thai side faces the recipient.


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Any Question? .