FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES

September 4-9, 2012

MISSOURI STATEWIDE ST. LOUIS CITY/COUNTY UNIFICATION
220-3503
WFT N=700
Hello, I'm ___________ from FMA, a public opinion research company. We are not selling anything, and we
will not ask for a donation or contribution of any kind. We are conducting an opinion survey about issues that
interest voters in Missouri, and we are only interested in your opinions. May I speak to______________?
(YOU MUST SPEAK TO THE VOTER LISTED. VERIFY THAT THE VOTER LIVES AT THE
ADDRESS LISTED, OTHERWISE TERMINATE.)
A.

Before we begin, could you please tell me if I have reached you on a cell phone? (IF YES, ASK: Are
you in a place where it is safe to talk on the cell phone?)
Yes, cell and in safe place-------------------------------------6%
Yes, cell not in safe place ---------------------- TERMINATE
No, not on cell ------------------------------------------------ 94%
(DON’T READ) DK/NA/REFUSED ------- TERMINATE

1.

Sometimes people are busy and are not able to vote. I know it is still months away, but looking ahead
to the general election in November when voters will vote for President, Governor, U.S. Senator, most
of the State Legislature and ballot propositions, how likely are you to vote in that election – will you
definitely vote, probably vote, are the chances 50-50 that you will vote, or will you probably not vote?
Definitely vote ------------------------------------------------ 88%
Probably vote ---------------------------------------------------8%
50-50 -------------------------------------------------------------3%
Probably not vote -------------------------------- TERMINATE
(DEFINITELY NOT VOTE)---------------- TERMINATE
(DON’T KNOW/NOT SURE) -----------------------------0%

2.

Next, I am going to mention some issues. After I mention each one, please tell me whether you
personally think it is an extremely important, very important, somewhat important or not too important
of a problem facing the people of Missouri today.
EXT.
IMPORT.
PROBLEM

VERY
IMPORT.
PROBLEM

SMWT
IMPORT.
PROBLEM

NOT TOO
IMPORT.
PROBLEM

(DON’T
READ)
NO
OPIN.

(RANDOMIZE)
[ ]a. Jobs and the economy ---------------------------55% ------------ 40% ------------- 4% -----------0% -------- 1%
[ ]b. The quality of education for
Missouri children --------------------------------50% ------------ 42% ------------- 5% -----------3% -------- 0%
[ ]c. Crime including drugs --------------------------39% ------------ 40% ------------ 15%-----------5% -------- 1%
[ ]d. The availabiliy of health care at
a reasonable cost ---------------------------------40% ------------ 41% ------------ 14%-----------4% -------- 2%
EXT.
IMPORT.
PROBLEM

[ ]e.

The amount of state and local

VERY
IMPORT.
PROBLEM

SMWT
IMPORT.
PROBLEM

NOT TOO
IMPORT.
PROBLEM

(DON’T
READ)
NO
OPIN.

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES 220-3503 WFT

PAGE 2

taxes you have to pay ---------------------------27% ------------ 34% ------------ 23%---------- 11% -------- 5%
(ASK ONLY IN SAINT LOUIS CITY AND SAINT LOUIS COUNTY)
[ ]f.
Inefficiency and waste in local
government ---------------------------------------33% ------------ 38% ------------ 20%-----------6% -------- 4%
(ASK Q3-4 IN CITY OF SAINT LOUIS ONLY)
3.
Next, how would you rate the overall job being done by Saint Louis City government in providing
services to City residents? Would you say the City is doing an…? (READ RESPONSES AND
RECORD)
Excellent------------------------------------- 12%
Good ----------------------------------------- 36%
Only fair, or --------------------------------- 38%
Poor job-------------------------------------- 12%
(DON'T READ) DK/NA -------------------4%
4.

Let me ask you specifically, how would you rate the job being done by City officials in (READ
ITEM)? Would you say City officials are doing an excellent, good, just fair or poor job?
(RANDOMIZE)
EXCELLENT

[ ]a.
[ ]b.

GOOD

JUST
FAIR

POOR

(DON’T
READ)
DK

Managing City funds -------------------------------------- 10% --------24% ----- 38%----- 21% -------- 8%
Planning for the future in an
era of reduced or stagnant city
revenues ------------------------------------------------------ 6% ---------18% ----- 42%----- 27% -------- 7%

(ASK Q5-6 IN SAINT LOUIS COUNTY ONLY)
5.
Next, how would you rate the overall job being done by Saint Louis County government in providing
services to County residents? Would you say the County is doing an…? (READ RESPONSES AND
RECORD)
Excellent---------------------------------------8%
Good ----------------------------------------- 51%
Only fair, or --------------------------------- 27%
Poor job----------------------------------------5%
(DON'T READ) DK/NA -------------------8%

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES 220-3503 WFT

6.

Let me ask you specifically, how would you rate the job being done by Saint Louis County officials in
(READ ITEM)? Would you say County officials are doing an excellent, good, just fair or poor job?
(RANDOMIZE)
EXCELLENT

[ ]a.
[ ]b.

PAGE 3

GOOD

JUST
FAIR

POOR

(DON’T
READ)
DK

Managing County funds ----------------------------------- 9% ---------30% ----- 38%----- 15% -------- 8%
Planning for the future in an era of
reduced or stagnant County
revenues ------------------------------------------------------ 8% ---------21% ----- 35%----- 25% ------- 10%

(ASK ALL RESPONDENTS)
7.
Next let me change subjects and mention some ideas for ballot propositions that could be voted on by
Missouri voters some time in the next few years. After I mention each one, please tell me whether, in
general, it sounds like something you would consider supporting or not. (IF CONSIDER
SUPPORT/NOT CONSIDER SUPPORT, ASK: “Is that definitely or just probably?”)
DEF
CONSID
SUPPORT

PROB
CONSID
SUPPORT

PROB
NOT
SUPPORT

DEF
NOT
SUPPORT

(DON’T
READ)
NO
OPIN.

(ALWAYS ASK “a” FIRST.)
a.
An amendment to the State
Constitution requiring an
additional one dollar tax on
a pack of cigarettes
produced by certain tobacco
product manufacturers. The
revenue from this tax would
be dedicated to tobacco
education and cessation
programs -------------------------------------------- 31% ------------ 24% --------- 16%---------- 26% -------- 3%
b.
An amendment to the State
Constitution that would unify
Saint Louis City and Saint
Louis County governments----------------------- 11% ------------ 21% --------- 21%---------- 20% ------- 26%

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES 220-3503 WFT

PAGE 4

NEXT, I HAVE SOME MORE QUESTIONS ABOUT A CONSTITUTIONAL AMENDMENT
THAT WOULD UNIFY SAINT LOUIS CITY AND SAINT LOUIS COUNTY GOVERNMENTS.
8.

In general, there are two different approaches for unifying Saint Louis City and Saint Louis County.
One is called the “Full Unification” approach, and the other is called the “New County Municipality”
approach. I am going to read a brief summary of the main elements of each. After hearing both
approaches, please tell me which of the two is the most preferable in your personal opinion. Here are
the key elements of the “Full Unification” approach. It would:




Extend the boundaries of Saint Louis County to include the territory of the City of Saint
Louis;
Consolidate all government functions within Saint Louis County departments that are now
exercised by Saint Louis City such as the city jail system, health department, the Sheriff’s
department and the records recorder;
Eliminate municipal governments within Saint Louis County, including the government of
the former City of Saint Louis and create a representative County legislative body, which
would hire a non-partisan Chief County Administrative officer;
Create an elected County Mayor who appoints department chiefs confirmed by the County
legislative body;
Complete the unification process within four years, phasing out overlapping and conflicting
County and city government departments.

Here are the key elements of the “New County Municipality” approach. It would:



Extend the boundaries of Saint Louis County to include the territory of the City of Saint
Louis;
The City of Saint Louis would become the 91st municipality in Saint Louis County, like
Floricent and Kirkwood, for example;
Phase out duplicate City of Saint Louis departments such as the jail system, health
department, the Sheriff’s department and the records recorder;
Maintain municipal control of the police and fire departments and local land use zoning

Now that you have heard information about each approach for merging Saint Louis County and Saint Louis
City, which approach would be the most preferable in your opinion, the “Full Unification” approach or the
“New County Municipality” approach? (IF FULL MERGER/NEW MUNICIPALITY, ASK: “I that
definitely or just probably?”)
Definitely Full Unification------------------------- 14%
Probably Full Unification -------------------------- 13%
Probably New Municipality ----------------------- 23%
Definitely New Municipality ---------------------- 15%
(DON’T READ) Neither ------------------------- 12%
(DON’T READ) Either -----------------------------2%
(DON’T READ) Need more information ------ 11%
(DON’T READ) DK/NA ------------------------- 11%

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES 220-3503 WFT

PAGE 5

IF “FULL MERGER” / “NEW MUNICIPALITY” CHOSEN IN Q. 8, ASK Q.9)
9.
In a few words of your own, why would you prefer the (Full Unification /New municipality) approach?
a. Full Unification
More complete solution / streamlined / reasonable way to solve problem --------------- 17%
Eliminating municipal governments / waste to have two governments ------------------ 14%
Want both city and county to merge/combine ------------------------------------------------ 10%
Combine police and fire to be more safe ------------------------------------------------------ 10%
Less money when you cut out overlapping / save money ------------------------------------9%
County would have more say of how government is run -------------------------------------5%
It wouldn't harm the health and sheriff's department ------------------------------------------3%
If we are going to start over, then start right ----------------------------------------------------2%
Become a great big municipality -----------------------------------------------------------------2%
Result in a fresh change in the area --------------------------------------------------------------2%
Like having one person in charge / Too many appointed jobs in the city ------------------2%
Better distribution of services / eliminating duplication of services ------------------------1%
Seems more fair for the residents/people -------------------------------------------------------1%
It is a bigger city and they can handle the jail system better / more room -----------------1%
Worked well for Kansas City when they did a merge -----------------------------------------1%
Help cut back on corruption-----------------------------------------------------------------------0%
School system funding would be more equally divided --------------------------------------0%
Helps Missouri --------------------------------------------------------------------------------------0%
Don't know / Refused ---------------------------------------------------------------------------- 30%

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES 220-3503 WFT
b. New Municipality
Makes sense/simpler approach/more manageable ------------------------------------------- 16%
Keeps the city in charge of its own government -----------------------------------------------8%
Merging the city with the county a is poor choice / should be separate --------------------8%
This is how most cities and counties in Missouri are now -----------------------------------5%
Eliminates different departments and conditions/overlapping of services -----------------4%
It would integrate the whole city and county together ----------------------------------------3%
Have control over the police and fire departments --------------------------------------------3%
Leave things the way they are --------------------------------------------------------------------3%
Will allow city and county to maintain their individuality -----------------------------------3%
Most likely to be approved by the voters / has better chance of passing -------------------2%
The Full Unification includes too much change -----------------------------------------------2%
Saves a lot of money -------------------------------------------------------------------------------2%
Merger would help the city financially/would not lose tax dollars --------------------------2%
It would not put the problems of the city on the counties lap --------------------------------2%
Better for the city/more fair to the city ----------------------------------------------------------2%
The county would be more aware if they handled all aspects --------------------------------2%
Less chance for corruption to occur--------------------------------------------------------------2%
Full Unification sounds like it eliminates the City of St Louis ------------------------------1%
Provides better protection -------------------------------------------------------------------------1%
There are too many people in jobs that are not needed ---------------------------------------1%
Solves a lot of existing problems -----------------------------------------------------------------1%
Full control of economy ---------------------------------------------------------------------------1%
Less government/good idea to vote for less government -------------------------------------1%
Different municipalities would get full representation ----------------------------------------1%
It would be run better than the city is run -------------------------------------------------------0%
St. Louis wastes too much money----------------------------------------------------------------0%
Need to combine the taxes ------------------------------------------------------------------------0%
Could be some benefits separating the two -----------------------------------------------------0%
Will create more jobs ------------------------------------------------------------------------------0%
Do not like idea of someone with no experience taking over --------------------------------0%
Need more info -------------------------------------------------------------------------------------3%
Don't know / Refused ---------------------------------------------------------------------------- 22%

PAGE 6

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES 220-3503 WFT

PAGE 7

(ROTATE QUESTIONS 10-11 WITH QUESTION 12)
10.
Next, suppose that the “Full Unification” approach were on the statewide ballot two years from now,
in 2014, do you think you would vote Yes in favor of this approach for unifying Saint Louis County
and the City of Saint Louis or No to oppose such a unification? (IF YES/NO, ASK: “Is that
definitely or just probably?”)
Definitely yes ---------------------------------------- 14%
Probably yes ----------------------------------------- 22%
Probably no --------------------------- (ASK Q11) 17%
Definitely no -------------------------- (ASK Q11) 19%
(DON’T READ) Need more information ------ 16%
(DON’T READ) DK/NA ------------------------- 12%
(IF “NO” ON Q. 10, ASK Q. 11)
11.
What if the “Full Unification” approach provided for a 12-year rather than a 4-year phasing- in period
in which duplicate and overlapping offices and departments would be eliminated? If that were the
case, do you think you would vote Yes in favor of the “Full unification” approach for merging Saint
Louis County and the City of Saint Louis or No to oppose such a Unification? (IF YES/NO, ASK:
“Is that definitely or just probably?”)
Definitely yes ------------------------------------------2%
Probably yes -------------------------------------------8%
Probably no ------------------------------------------ 35%
Definitely no ----------------------------------------- 47%
(DON’T READ) Need more information --------5%
(DON’T READ) DK/NA ---------------------------3%

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES 220-3503 WFT

12.

PAGE 8

Next, suppose that the “New County Municipality” approach were on the statewide ballot two years
from now. Do you think you would vote Yes in favor of this approach for unifying Saint Louis
County and the City of Saint Louis or No to oppose such a unification? (IF YES/NO, ASK: “Is that
definitely or just probably?”)
Definitely yes ---------------------------------------- 17%
Probably yes ----------------------------------------- 26%
Probably no ------------------------------------------ 17%
Definitely no ----------------------------------------- 16%
(DON’T READ) Need more information ------ 13%
(DON’T READ) DK/NA ------------------------- 12%

(ROTATE QUESTIONS 13-14 AND 15-16 AND ROTATE THAT SET WITH Q17-18)
13.
Next, let me mention some statements that could be made by people who SUPPORT a Constitutional
Amendment providing for the “Full Unification” approach to unifying Saint Louis County and the City
of Saint Louis. After hearing each statement, please tell me whether it makes you more inclined to
support a Constitutional Amendment providing for the “Full Unification” approach for unifying Saint
Louis County and the City of Saint Louis. If you do not believe the statement, or if it has no effect on
your thinking one way or the other, please tell me that too. (IF MORE INCLINED, ASK: "Is that
much more or just somewhat?")
MUCH
MORE
INCL.

SMWT
MORE
INCL.

(LESS
INCL.)

DON'T
BELIEVE

NO
EFFECT

(NOT SURE/
NO
OPIN.)

(RANDOMIZE)
[ ]a. The “Full Unification” approach
could ultimately save taxpayers
200 million dollars a year by
eliminating the numerous
duplicate departments in Saint
Louis County and the City of
Saint Louis ------------------------------------- 23% ------- 27%-------- 4% -------- 13% ------- 20% ------- 12%
[ ]b. “Full Unification” of Saint
Louis County and the City of
Saint Louis will help end nonproductive competition for
businesses and jobs between
Saint Louis County
municipalities and focus the
Saint Louis region’s energies on
national and international
opportunities to bring new jobs
and business to the Saint Louis
region ------------------------------------------- 23% ------- 24%-------- 5% -------- 13% ------- 21% ------- 13%

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES 220-3503 WFT

MUCH
MORE
INCL.

SMWT
MORE
INCL.

(LESS
INCL.)

DON'T
BELIEVE

PAGE 9

NO
EFFECT

(NOT SURE/
NO
OPIN.)

(RANDOMIZE)
[ ]c. People in the Saint Louis region
want to be proud to say they are
from Saint Louis. Bringing
together the City of Saint Louis
with its rich cultural traditions
and attractions and Saint Louis
County with its economic
strength and potential will move
Saint Louis ahead on all
measures of greatness, from a
lower crime rate to greater
educational achievement -------------------- 22% ------- 23%-------- 4% -------- 16% ------- 22% ------- 13%
[ ]d. The government cost reductions
brought about by “Full
Unification” will lead to tax
reform and lower tax bills for
businesses and individuals alike
in the Saint Louis region. -------------------- 21% ------- 24%-------- 5% -------- 18% ------- 19% ------- 13%
14.

Now having heard what people might say who favor the “Full Unification” approach for merging Saint
Louis County and the City of Saint Louis, do you think you would vote Yes in favor or No to oppose a
Constitutional amendment providing for “Full Unification?” (IF YES/NO, ASK: “Is that definitely
or just probably?”)
Definitely yes ---------------------------------------- 16%
Probably yes ----------------------------------------- 27%
Probably no ------------------------------------------ 15%
Definitely no ----------------------------------------- 17%
(DON’T READ) Need more information ------ 15%
(DON’T READ) DK/NA ------------------------- 10%

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES 220-3503 WFT

PAGE 10

(ROTATE QUESTIONS 13-14 AND 15-16 AND ROTATE THAT SET WITH Q17-18)
15.
Next, let me mention some statements that could be made by people who SUPPORT a Constitutional
Amendment providing for the “New County Municipality” approach to unifying Saint Louis County
and the City of Saint Louis. After hearing each statement, please tell me whether it makes you more
inclined to support a Constitutional Amendment providing for the “New County Municipality”
approach for unifying merging Saint Louis County and the City of Saint Louis. If you do not believe
the statement, or if it has no effect on your thinking one way or the other, please tell me that too. (IF
MORE INCLINED, ASK: "Is that much more or just somewhat?")
MUCH
MORE
INCL.

SMWT
MORE
INCL.

(LESS
INCL.)

DON'T
BELIEVE

NO
EFFECT

(NOT SURE/
NO
OPIN.)

(RANDOMIZE)
[ ]a. The “New County
Municipality” approach for
unifying Saint Louis County and
the City of Saint Louis could
ultimately save 20 million
dollars a year by eliminating
duplicate departments in Saint
Louis County and the City of
Saint Louis ------------------------------------- 23% ------- 24%-------- 6% -------- 13% ------- 19% ------- 14%
[ ]b. The “New County
Municipality” approach leaves
many key institutions of Saint
Louis City government intact –
such as the Board of Aldermen,
the Police and Fire Departments
and zoning administration – but
eliminates duplicate
departments such as the City
Sheriff, jails and the health
department, which are also
County functions------------------------------ 19% ------- 20%--------12% ------- 11% ------- 22% ------- 17%
[ ]c. The “New County
Municipality” approach to
unifying Saint Louis County and
the City of Saint Louis will help
end non-productive competition
for businesses and jobs between
Saint Louis County and the City
of Saint Louis and focus the
Saint Louis region’s energies on
national and international
opportunities to bring new jobs
and business to the Saint Louis
region ------------------------------------------- 22% ------- 19%-------- 5% -------- 15% ------- 24% ------- 15%

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES 220-3503 WFT

MUCH
MORE
INCL.

SMWT
MORE
INCL.

(LESS
INCL.)

DON'T
BELIEVE

PAGE 11

NO
EFFECT

(NOT SURE/
NO
OPIN.)

(RANDOMIZE)
[ ]d. People in the Saint Louis region
want to be proud to say they are
from Saint Louis. Extending
Saint Louis County’s boundaries
to include the City of Saint
Louis would include the City’s
rich cultural traditions and
attractions within Saint Louis
County, which will give Saint
Louis County a million plus
population and will move Saint
Louis ahead on all measures of
greatness, from a lower crime
rate to greater educational
achievement ----------------------------------- 20% ------- 20%-------- 5% -------- 16% ------- 24% ------- 14%
16.

Next, having heard what people might say who favor the “New County Municipality” approach for
unifying Saint Louis County and the City of Saint Louis, do you think you would vote Yes in favor or
No to oppose a Constitutional amendment providing for a “New County Municipality” approach to
unifying Saint Louis County and the City of Saint Louis?” (IF YES/NO, ASK: “Is that definitely or
just probably?”)
Definitely yes ---------------------------------------- 17%
Probably yes ----------------------------------------- 23%
Probably no ------------------------------------------ 14%
Definitely no ----------------------------------------- 18%
(DON’T READ) Need more information ------ 15%
(DON’T READ) DK/NA ------------------------- 13%

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES 220-3503 WFT

PAGE 12

(ROTATE QUESTIONS 13-14 AND 15-16 AND ROTATE THAT SET WITH Q17-18)
17.
Next, let me mention some statements that could be made by people who OPPOSE a Constitutional
Amendment providing for either approach to unifying Saint Louis County and the City of Saint Louis.
After hearing each statement, please tell me whether it makes you more inclined to oppose a
Constitutional Amendment providing for unification of Saint Louis County and the City of Saint
Louis. If you do not believe the statement, or if it has no effect on your thinking one way or the other,
please tell me that too. (IF MORE INCLINED, ASK: "Is that much more or just somewhat?")
MUCH
MORE
INCL.

SMWT
MORE
INCL.

(LESS
INCL.)

DON'T
BELIEVE

NO
EFFECT

(NOT SURE/
NO
OPIN.)

(RANDOMIZE)
[ ]a. Unification will make local
government more distant from
and less responsive to local
voters. Saint Louis County
voters will have to contend with
the priorities and desires of City
of Saint Louis voters, and City
of Saint Louis City voters will
find their votes diluted by the
County’s suburban voters who
may not care about City of Saint
Louis residents’ needs ----------------------- 15% ------- 17%-------- 8% -------- 11% ------- 34% ------- 14%
[ ]b. There simply is no need to for
Unification with all the
disruption and uncertainty it
would bring. If it isn’t broken,
no need to fix it ------------------------------- 14% ------- 11%--------11% ------- 20% ------- 30% ------- 13%
[ ]c. There is no need for Unification.
Local Saint Louis area
governments are fully capable
of cooperating on projects for
the greater good of the Saint
Louis region ----------------------------------- 15% ------- 16%-------- 7% -------- 17% ------- 30% ------- 14%
[ ]d. Unifying Saint Louis City and
Saint Louis County is just a ploy
among wealthy conservative
interests to privatize or reduce
essential government services -------------- 12% ------- 11%-------- 7% -------- 25% ------- 29% ------- 16%
[ ]e. Saint Louis is a black majority
city. The City of Saint Louis’s
African American majority
would see its vote diluted by
unifying City and County
government ------------------------------------- 9% -------- 12%--------10% ------- 18% ------- 34% ------- 17%
18.
Now having heard what Unification opponents might say, are you be less inclined to support unifying
Saint Louis City and Saint Louis County, or do these concerns have no real effect on your opinion, one
way or the other? (IF LESS INCLINED, ASK: “Is that much less inclined or just somewhat?”)

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES 220-3503 WFT

PAGE 13

Much less inclined ---------------------------------- 12%
Somewhat less inclined ---------------------------- 12%
No effect ---------------------------------------------- 56%
(DON’T READ) Need more information --------8%
(DON’T READ) DK/Not sure)------------------- 11%
HERE ARE MY LAST QUESTIONS, AND THEY ARE FOR STATISTICAL PURPOSES ONLY.
19.

Do you have any children under the age of 18 living in your household?
Yes ------------------------------------------- 32%
No -------------------------------------------- 67%
(DON’T READ) Refused ------------------0%

20.

What was the last level of school you completed?
Grades 1-8 -------------------------------------1%
Grades 9-11 -----------------------------------4%
High school graduate (12) ---------------- 18%
Some college/Business/
Vocational school ------------------------ 30%
College graduate (4) ----------------------- 27%
Post-graduate work/
Professional school ----------------------- 20%
(DON’T READ) Refused ------------------1%

21.

In what year were you born?
1994-1988 (18-24) ---------------------------5%
1987-1983 (25-29) ---------------------------6%
1982-1978 (30-34) ---------------------------6%
1977-1973 (35-39) ---------------------------6%
1972-1968 (40-44) ---------------------------8%
1967-1963 (45-49) ---------------------------8%
1962-1958 (50-54) ------------------------- 11%
1957-1953 (55-59) ------------------------- 12%
1952-1948 (60-64) ------------------------- 12%
1947-1938 (65-74) ------------------------- 13%
1937 or earlier (75+) ----------------------- 12%
(DON'T READ) DK/NA/Refused --------1%

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES 220-3503 WFT

22.

PAGE 14

With which racial or ethnic group do you identify yourself? (READ RESPONSES)
Hispanic or Latino ---------------------------2%
African-American or Black --------------- 10%
Anglo/White -------------------------------- 85%
Asian -------------------------------------------1%
Native American/Indian ---------------------1%
Other -------------------------------------------0%
(DON'T READ) Refused/NA -------------1%

23.

I'm going to read you some categories for household income. Would you please stop me when I have
read the category indicating the total combined income for all the people in your household before
taxes in 2011?
$30,000 a year or less --------------------- 13%
$30,001 to $60,000 ------------------------ 18%
$60,001 to $75,000 ------------------------ 12%
$75,001 to $100,000 ----------------------- 17%
Over $100,000 ------------------------------ 17%
(DON’T READ) Refused ---------------- 23%

24.

How would you describe your political outlook? Would you say that you are very liberal, somewhat
liberal, moderate, somewhat conservative, or very conservative?
Very liberal -----------------------------------7%
Somewhat liberal --------------------------- 17%
Moderate ------------------------------------ 24%
Somewhat conservative ------------------- 27%
Very conservative -------------------------- 20%
(DON'T READ) DK/NA/REFUSED ---5%

25.

How would you describe your political party affiliation? Do you consider yourself to be a Democrat, a
Republican, an Independent or something else? (IF DEMOCRAT/REPUBLICAN, ASK: “Are you
a strong (Democrat/Republican) or not too strong of a (Democrat/Republican)?) (IF
INDEPENDENT, ASK: “Do you think of yourself as closer to the Republican or the Democratic
Party?”)
Strong Democrat --------------------------- 22%
Not too strong Democrat --------------------7%
Independent-lean Democratic --------------4%
Independent no lean ----------------------- 15%
Independent-lean Republican --------------7%
Not too strong Republican ---------------- 11%
Strong Republican ------------------------- 23%
Something else -------------------------------5%
(DON'T READ) DK/NA/refused ---------4%

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES 220-3503 WFT

26.

PAGE 15

Are you or anyone in your immediate household or family an employee of a local, state or federal
government agency or a public school? (MULTIPLE YES ANSWERS OK)
Yes, local government agency -------------4%
Yes, state government agency--------------3%
Yes, federal government agency -----------4%
Yes, public school ------------------------- 11%
No -------------------------------------------- 76%
(DON’T READ) Refused/DK/NA --------2%
THANK AND TERMINATE

GENDER (BY OBSERVATION):

Male ------------------------------------------ 44%
Female --------------------------------------- 56%

Name

_____________________________

Phone # _____________________________

Address _____________________________

Date________________________________

ZIP CODE __________________________

FIPS _______________________________

Interviewer __________________________

Cluster # ____________________________

Verified by __________________________

Page # ______________________________

Precinct _____________________________

Voter ID# ___________________________

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES 220-3503 WFT

FLAGS
P02 ------------------------------------------- 27%
G02 ------------------------------------------ 56%
P04 ------------------------------------------- 52%
G04 ------------------------------------------ 78%
P06 ------------------------------------------- 26%
G06 ------------------------------------------ 71%
P08 ------------------------------------------- 35%
G08 ------------------------------------------ 95%
P10 ------------------------------------------- 43%
G10 ------------------------------------------ 80%
BLANK --------------------------------------- 0%
ROTATE
Q10, 11, 12 --------------------------------- 53%
Q12, 10, 11 --------------------------------- 47%
ROTATE
Q13, 14, 15, 16, 17, 18 -------------------- 27%
Q15, 16, 13, 14, 17, 18 -------------------- 24%
Q17, 18, 13, 14, 15, 16 -------------------- 24%
Q17, 18, 15, 16, 13, 14 -------------------- 25%
TYPE OF PHONE
Landline ------------------------------------- 92%
Cell--------------------------------------------- 8%

PAGE 16

COUNTY
Buchanan -------------------------------------- 1%
Boone ------------------------------------------ 3%
Clay -------------------------------------------- 3%
Franklin---------------------------------------- 1%
Greene ----------------------------------------- 5%
Jackson -------------------------------------- 12%
Jasper ------------------------------------------ 2%
Jefferson --------------------------------------- 5%
Platte ------------------------------------------- 2%
Saint Charles-------------------------------- 10%
Saint Louis ---------------------------------- 19%
Saint Louis City ------------------------------ 5%
All others ------------------------------------ 34%

DMA/MEDIA MARKET
Columbia/Jefferson City -------------------- 9%
Des Moines-Ames --------------------------- 0%
Jonesboro ------------------------------------- 0%
Joplin/Pittsburg------------------------------- 3%
Kansas City --------------------------------- 23%
Omaha ----------------------------------------- 0%
Ottumwa/Kirksville-------------------------- 1%
Paducah/Cape Girardeau/Harrisburg/
Mt. Vernon ------------------------------------ 4%
Quincy/Hannibal/Keokuk ------------------ 1%
St. Joseph ------------------------------------- 1%
St. Louis ------------------------------------- 44%
Springfield ---------------------------------- 13%
Memphis -------------------------------------- 0%

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