B A K E R S F I E L D

DOWNTOWN BUSINESS ASSOCIATION

Downtown
WINTER 2012
• Trees on Chester Avenue Monday, December 3rd, 5 p.m. - In Memory of Wendy Wayne - SJCH new Cancer Center • Trees on Truxtun Avenue Friday, December 7th, 5 p.m.
(in front City Hall and Courthouse)

The Official Newsletter of the Downtown Business & Proper ty Owners Association

Think Local, Support the Historic Heart of our Community This Holiday Season
Help us honor and celebrate the spirit of Wendy Wayne!

Holiday Lighting Ceremonies

Holiday Parties

Wendy’s Angels

• Toasting the Past, Present and Future Tuesday, December 4th, 5:30 p.m. - Historic Padre Hotel - 1702 18th Street • Coming Together for the Holidays Thursday, December 20th, 5:30 p.m. - Chamber of Commerce Office - 1725 Eye Street

B A K E R S F I E L D

DOWNTOWN BUSINESS ASSOCIATION

- In Memory of those who have served - Courtesy of Dignity Health Mercy & Memorial Hospital

First Friday

Help us illuminate the Heart of our City and pay tribute to a special lady!

• Friday, December 7th, 6 p.m. - Free Horse Drawn Wagon Rides courtesy Dignity Health Mercy and Memorial Hospitals

Christmas Parade

Join us on facebook at Bakersfielddba.com or call the DBA at 661 325-5892

• An American Christmas Thursday, December 6th, 6 p.m. - Starting 22nd and “L” - KERO TV 23

• Grand Opening of AIS Cancer Center Sunday, Dec. 9th, 5:30 p.m - Light Show Extravaganza

SJCH Cancer Center

2012 DBA Winter Publication Presented by....
Dignity Health is devoted to serving the changing needs of Kern County, which is why we continue to expand and improve our services and facilities, both inside and outside our hospital walls. This year, Memorial Hospital opened the area’s only Pediatric Intensive Care Unit at the Lauren Small Children’s Medical Center and welcomed patients and visitors through the new Einstein Pavilion. Mercy Southwest unveiled its stunning and unique vertical garden, one of only a handful in the state, and expanded its Emergency Room, adding 8 state-of-art private patient rooms. At Mercy Downtown, the new Pavilion Garden takes center stage located just off the hospital’s lobby. As Kern’s largest healthcare provider, we are committed to a healthier community, offering a growing list of wellness and preventive programs, screenings and events. Dignity Health proudly partners with many of our local sports teams such as the JAM, Condors and CSUB athletics to create local programs designed to decrease childhood obesity, encourage physical activity and support those committed to living happier, healthier lives.

Dignity Health exterior and Einstein Pavillion in above photo

DOWNTOWN BUSINESS ASSOCIATION ACCOMPLISHMENTS

DBA New Office and Strategic Planning
Clean, Safe and Beautification:
GIVE TO THE HEART, DONATE SMART
effor ts to creat e change down town by saying no to panhandling and yes to giving. Support the DBA’s

DO YOUR PART TO NATE REJUVE ART. THE HE
the Suppor t orts in DBA’s Eff g the rejuvenatin our city Heart of at a one block d out time. Fin ut our more abo Block” “Adopt A program.

B A K E R S F I E L D

DOWNTOWN BUSINESS ASSOCIATION

I E L D E R S F B A K

DOWNTOWN BUSINESS ASSOCIATION

• Created no-panhandling cards • Created Give to the Heart and Donate Smart brochures - No-Panhandling Project – Bakersfield Rescue Mission - Do Your Part to Rejuvenate the Heart - Adopt a Block Project – Keep Bakersfield Beautiful • Business Watch held meetings – new Downtown Business Watch decals - Project with Bakersfield Police Department - First meeting of year businesses located near - Golden Empire Transit and Greyhound Bus • Removal of shopping carts by Bakersfield Hotel – 19th & M - Worked with business owners to have phone number to pick up carts on regular basis - Keep Bakersfield Beautiful cleaned the alley, identified problem and rearranged trash bin • Refurbished 50’s mural at Five and Dime Antique Mall after vandalized • Participated in the downtown clean-up day coordinated by Don Martin

Chairman’s Circle

st 1quarter

DBA Ribbon Cutting Ceremony

State of Downtown Breakfast

New web-site screen shot

Events:
Mayor Harvey L. Hall

• Open House & Ribbon Cutting – DBA and Arts Council of Kern • State of the Downtown Breakfast • Arts District Workshop

Membership:
• • • • •

Hired additional help in office Updated membership list Created system to keep better track of members Working on restaurant guide and directory Contacting memberships updating info Coordination of Third Thursday

Marketing:
• • • • •

With additional help able to focus on the following: Updated Facebook Updated members Training new assistant Revised web-site – kicked off event in April Created Downtown Restaurant Guide – available in April - Distribution Hotels, Convention Bureau, Board of Trade, etc. • Creating new phone app - Membership list, events, Restaurant Guide

Organization DBA Board and Office:
• Board of Directors strategic planning session • Testimonial video • Hire additional help in office – 9 a.m. to 4 p.m. – Focus membership and events • CSUB volunteer help in office

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2nd quarter

DOWNTOWN BUSINESS ASSOCIATION ACCOMPLISHMENTS

Charrette “Arts Alive District” – Partnerships in creating a Clean, Safe and Beautiful area to do business
Clean, Safe and Beautification:
• Downtown Charrette – Building partnerships in creating ideas and collaborating to achieve goals • Business Watch - Mill Creek area • Downtown Partners – Knocked and walked the Arts Alive area to help educate businesses of opportunities in creating a clean, safe and beautiful area to do business

Memberships:

• Hired new Membership and Events Coordinator, Melanie Farmer • Worked with board member Ruth Darrington in reaching out to members to thank and see if they have a concern or problem we can help resolve. • Increased membership through Third Thursdays • New membership decals – Doing my Part to Support the Heart

Marketing:

The Padre Hotel renovation project

• Strengthen DBA’s social media marketing • Increased outreach through Facebook • Updated data base of members – Categorized membership • CSUB marketing projects

D OI N G M Y

Events:

P

O S U PPO TT RT AR
B A K E R S F I E L D

E TH

Walk For The Arts participants

• Mix and Mingle Mixers - Jerry’s Pizza 20th Anniversary Celebration - Marriott Hotel Poolside - Narducci’s Old Town Kern • Third Thursdays - Arts Alive - Get Fit at the Health and Safety Faire and Summer Home and Garden • Supported Arts Council of Kern’s Walk for the Arts and Bike Bakersfield’s competitions

HEART

DOWNTOWN BUSINESS ASSOCIATION

MEMBER •
Membership Decal

B A K E R S F I E L D

third thursdays
Something for Everyone
Third Thursdays festivities

The Downtown Business Association (661) 325-5892 • dbassociation@gmail.com • www.bakersfielddba.net

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DOWNTOWN BUSINESS ASSOCIATION ACCOMPLISHMENTS

rd 3quarter
New Downtown Website and Phone App for Bakersfield.
Help us promote our Downtown by using this new tool to promote your business, event, sell an item, submit an article or add a daily deal! Every cities Downtown acts as the ambassador for their city. Let’s create a Downtown that represents Bakersfield proudly. The Mobile App will utilize geo mapping technology to provide the user with event listings, classified listings, and coupon deals. • As a business owner, you will have the capability to update your current discounts or specials on a daily basis. • Imagine you are visiting the Bakersfield area and are in need of a restaurant recommendation, hotel accommodations or a list of local shopping centers. • With DowntownBakersfield.com you now have a virtual concierge at your fingertips. Membership to DowntownBakersfield.com provides business owners with several benefits. Once you claim your listing you can update it as little or as much as you want. You officially own the listing and no one can change your information but you. The more information provided the better. It is a great way to grow socially, expand your business network and make your online presence known. Businesses: Come claim and update your listing with help from one our techies. This is all free for the month of December! www.DowntownBakersfield.com Pricing Link http://downtownbakersfield.com/ advertise.php
Kern County Mixer on terrace

Trip 24th Street Project – Entrance into the Heart of our Community
Clean, Safe and Beautification:
• TRIP 24th Street Project – DBA held two workshops to bring residents to the table to discuss issues then appoint a representative to put their ideas or concerns on paper and president to TRIP before EIR Deadline. • Keep Bakersfield Beautiful (KBB) grant from Bakersfield Californian to purchase cigarette receptacles - DBA distributed to businesses on Chester Ave. and also involved the Bakersfield Art Association - Helped to create works of art and be a distribution site • California Downtown Association’s Regional Conference at the Marriott Hotel – Thinking Outside the Block

Events:

• Mix and Mingle Mixers - Patriotic Mixer American Sound Studio - Tribute to Donna Kunz Maya Cinema - Tribute to retired Supervisors Kern County Administration Building Terrace (First event ever held on the Terrace) • Third Thursdays - Music at the Creek - Last Blast 50’s Celebration

KBB Cigartette receptac

le

Memberships:

• Increased membership through outreach • Increased ribbon cuttings for downtown members

Marketing:

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• Kicked off new phone app at the Padre Hotel • Marketed Third Thursday’s, mixers, CDA Regional Workshop

Downtownbakersfield.com party

DOWNTOWN BUSINESS ASSOCIATION ACCOMPLISHMENTS

Clean, Safe and Beautification:

th 4quarter

High Speed Rail workshops – Potential of an Inter Mobile Transportation Facility

• Two workshops held to review the 3 proposed sites for the downtown High Speed Rail Station - Worked with American Institute of Architects created a revised route that would miss the City’s Corporation Yard, Bakersfield High School, Mercy Hospital, Mill Creek Projects and small businesses along California Avenue - Presented results before the High Speed Rail EIR deadline and also given to City Council at their regular meeting in October • Attended the CDA Conference in Sacramento – Ideas for Building a Development Team to help with reuse of vacant buildings and future development in the historic “Heart of our Community” • Distributed contracts to businesses agreeing to maintain the decorated cigarette receptacles

Events:

• Press Conference to showcase the decorated cigarette receptacles and distribution pick up at Bakersfield Art Association’s Center • Party on the Plaza – Halloween kick off to the Condors Game • Mix and Mingle Mixers - New Sister City Garden - Non-Partisan Election Night at Manual’s - Toasting the Holidays at the Padre Hotel
(food and entertainment representing our Sister Cities)

Parades:
Party on the Plaza

• Veteran’s Parade • Christmas Parade - Thursday, Dec. 6th, 6 p.m. to 8 p.m. – Starting 22nd & L, south to 21st, G to 20th, 20th to N

Membership: Marketing:

• Continued effort to outreach to our members • Vendor booth marketing downtown Chamber’s Business Expo

Current Projects:

Veterans Day Parade

Expanded DBA staff

• Video’s member showcase • Watering Hole fundraiser • Revised Downtown Restaurant Guide (DBA Coordinated) with additional city historic walking tour guide (City Historic Preservation) included • New window decals for downtown Bakersfield.com

Upcoming:

• Holiday Lighting Ceremonies - Chester Avenue Tree Lighting dedication to Wendy Wayne at San Joaquin Community Hospital Monday, December 3rd, 5 p.m. SJCH new Cancer Center Parking Lot - Truxtun Avenue Holiday Lighting County Courthouse by Liberty Bell Friday, December 7th, 5 p.m. • Free horse drawn rides courtesy of Dignity Health Memorial and Mercy Hospitals to First Friday University of LaVerne 1201 - 14th Street upstairs conference room

Sister City Garden Mixer

Mix and Mingle Mixer at Manuel’s

The Downtown Business Association (661) 325-5892 • dbassociation@gmail.com • www.bakersfielddba.net

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B A K E R S F I E L D

DOWNTOWN BUSINESS ASSOCIATION

Downtown Business and Property Owners Association 1330 Truxtun Avenue, Suite A Bakersfield, CA 93301

PRESORTED STANDARD U.S. POSTAGE Bakersfield, CA Permit No. 645

PAID

Bakersfield Downtown Business Association Bakersfield DBA

World Wide Watering Holes App

It allows you to Pre-Pay $1.49 for Premium Drinks at participating Local Bars, Restaurants and Events and redeem instantly.
Open iTunes to buy and download apps. Watering Holes can now be used @ Padre Hotel, Manuel’s Casa de Our Promise: How to Use Daily:

Downtown
Cathy Butler President Office: 1330 Truxtun Avenue, Suite A Bakersfield, CA 93301 Ph: 325-5892 Fax: 325-7319

Mariscos and Mama Roomba

• $1.49 Premium Drinks for Premium Brands @ Premium Venues.

How it Works:

Website: www.bakersfielddba.com Email: dbassociation@gmail.com Hours: Monday - Friday: 8am - 5pm
The DBA serves as the advocate and promoter of business and economic interests in the downtown area.

1) The blue dot is you! Tap on one of the red pushpins on the map to pick a location. 2) Tap the blue arrow to see the $1.49 drink menu for that location. 3) Tap to add a brand, checkout tab on the bottom right. 4) Secure checkout, use a valid credit card, tap confirm button. It’s that simple really!

You can purchase the app daily. The application will store your information after first purchase. Limits are; one a day per location or chain, must be used within 24 hours of purchase at the location that was selected or it self destructs, must be activated by wait staff or it is void some locations offer standard mixers only tip not included.

The Message:

How to Redeem:

Find Us Online!

1) Simply go to the location and show your phone to the wait staff. 2) They will activate the transaction for you and give you the drink.

This entire transaction is digital and safe for the environment. One purchase in a 5 mile radius a week helps that entire community sustain itself and prosper. “Feel good doing your part to Support the Heart.” For every drink purchased through the App in Bakersfield World Wide Watering Holes, LLC will donate $0.50 to help restore your Downtown!

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