Ana Callahan 95 Knickerbocker Ave. #2R Brooklyn, NY 11237 917-971-0534 ana.callah@gmail.

Freelance/Part-Time Social media Coordinator/Strategist, Creative Consultant, Content and Production manager within editorial, print, and online media. Specialized in social networks, digital relationships, brand development, and creative campaign development in education technology, arts, lifestyle, luxury, and sustainability. Contributing writer and editorial assistant in photo production, fashion, travel, culinary, and events publications. Currently pursuing Masters.


HUNTER COLLEGE, Graduated May 2008 with B.A. in Media Studies/Political Science and GPA of 4.0 ST. JOHNS UNIVERSITY, TESL/ESL Certification, Completed July 2008 SCHOOL OF VISUAL ARTS- Continuing Studies The Business of Art: Grow a Creative Business 2012

PROFESSIONAL EXPERIENCE Oct. 2012 to Present- PROP-POSITIONS INC., Creative Consultant
• Developing website re-launch for founder/CEO of Prop-Positions new line of exclusive luxury products Creating online campaign promotions Event coordination for Spring 2013 launch Building Social Media networks for new line of lifestyle products Identity Development for CEO/FOUNDER Development in managing current graphical standards, templates, and online resources Building cohesive, recognizable brand image through social media and website with CEO creative team

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July 2012 to January 2013- POWER OF U, Social Media Strategist
• • • • • Developed campaign for McGraw Hill’s blended learning program Wrote strategy briefs and oversaw their execution for branding campaigns within McGraw-Hill Worked with Power of U Project Managers during creative development for campaigns and digital assets Created brand and campaign-specific best practices guides for social media usage Designed Wordpress blog and art-directed for Power of U website Monitored online buzz to guide campaign maintenance strategies and assess effectiveness

October 2011 to Present- IF YOU CARE, Social Media Coordinator
• • • • Develop and manage online marketing campaigns for If You Care Brand Achieve strong, visible social media presence and develop concepts with viral potential within Green and Sustainable marketplace Assess social media marketing strategies to determine rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth Place stories in Martha Stewart Magazine, Oregon Public Broadcasting, and Cook Vegetarian Magazine Ensure placement in social content web sites such as Facebook, Twitter, Pinterest, LinkedIn, etc.

May 2010 to Present, McGraw-Hill Education, CONTENT SPECIALIST
• • Managed departmental content deadlines and liased with print and web graphic designers, translators, and product managers Helped launch GROW program, implemented in the Midwest and slated to go national in 2011 Copy editing and document formatting as required for XML, and other sources of media including text books and board games Assist in all forms and management of Social Media for MHE Online Responsible for the best leveraging creative elements, technology, and development resources of EVERYDAY MATH GAMES ONLINE Establish and consult on company content style guides

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Management of Facebook, Youtube, Twitter, and Blog Measure ROI and Google Analytics Data Create Editorial guidelines for Weekly features on Blog Maintained efficient office with reception, scheduling, filing, budgeting, and inventory Drafted calendars for deadlines and distribution of Blog Provided Tumblr maintenance and posts

June 2010 to Feb. 2011 Fair Mortgage Collaborative, PR/Social Media Coordinator

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Responsible for the development of web community building, company and persona development, blogging, vlogging, editing, online messaging, and leveraging social networks Write and edit content daily, including eNewsletters, press releases, board biographies, functional copy, news, web banners, and editorial content for Fair Mortgage Collaborative website Advise on social media marketing strategy and editorial strategy for Fair Mortgage Collaborative’s Facebook, Tumblr, Wordpress, and Twitter. Evaluate technical and SEO options for key real estate, mortgage, and lending social networks Monitor changes in search-engine optimization techniques and work

with technical team to integrate improvements and measure results Monitor digital marketing, advertising, and media-planning trends in Fair Mortgage Collaborative, including new platforms and vendors to identify opportunities and nurture partnerships which best utilize resources and web real estate

OCT. 2009 to June 2010 European School of Economics , PROFESSOR
* • • • • • • • • • • • • • Taught Spanish with emphasis on Global Economics and Finance Twitter, tumblr, facebook, blogs, and other social media platforms. Constructed syllabus suitable for Undergraduate Students from all over the world Used web, guest speakers, events, and visual aides to reinforce language skills Authored Final Exams, Midterms, and other materials for curriculum

May 2007 to May 2010, Resource Magazine , EDITORIAL and SOCIAL MEDIA

Researched different set locations for photo shoots Implemented and Engineered Social Media Coordination Management of Facebook, Twitter, and Blog Maintained efficient office with reception, scheduling, filing, budgeting, and inventory Worked closely with fashion and photo production clients to meet strategic goals, including feature stories, fashion shoots, and launch parties. Improved filing systems for magazine production Contacted different photography and publication firms for meetings. Drafted calendars for deadlines and distribution of publication Participated in magazine launch Organized events and helped with format of publication

Aug. 2007 to May 2008, Pomp & Circumstance , EDITORIAL and SOCIAL MEDIA
• • • • Freelance writer for new transcultural magazine and blog. Responsible for documenting the impact of multicultural youth within art, film, fashion, and music Pitched story ideas and helped with format of publication Participated in magazine launch and helped with distribution at various New York music venues

Jan. 2007 to June 2007, The New York Observer , EDITORIAL INTERN
• • • • • • Helped with high-pressure deadlines and administrative duties. Researched and Organized the Observer’s NEW YORKERATOR section Attended weekly editorial meetings and helped writers with deadlines Participated in extensive fact checking, proofreading, and copy-edit duties Legal research via the internet and with Lexis-Nexis Organized, drafted, and indexed documents for different sections Closed paper every Tuesday

July 2006 to Dec. 2006, Time Out New York , EDITORIAL INTERN

Compiled layout for Time Out Magazine’s CHECK IT OUT sections Provided fact-checking for major stories and transcribed interviews

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Helped editorial assistants with pick-ups, deliveries, and weekly meetings Arranged conference calls with different celebrities and magazine executives General Reception Duties: greeting clients and answering phones

• • • • • • • • Strong understanding of online communication and online technologies Proficient in Wordpress and Tumblr Maintenance Proficient in Mailchimp campaign and client maintenance Experience building and integrating new website tools and features Project management experience Effective time management and prioritizing skills Experience generating creative editorial calendars and fresh content Marketing & Public Relations education and background

SOFTWARE BACKGROUND AND SKILLS P.C., Mac, Mac OSX, XML, Photo Shop, Wordpress, PhotoShop, Adobe Systems, Excel, MS Word, Power Point, Acrobat, Microsoft Office, Quark, Lotus Notes, and proficient in the Spanish Language. HONORS AND ACTIVITIES Deans List 2005-2008, Political Science Honors, Online and print journalist, Web 2.0 enthusiast, blogger, events coordinator, photography, food and wine writing, music, art openings, museums, Blogspot, Twitter, Facebook, Tumblr, and Myspace. REFERENCES AVAILABLE UPON REQUEST Twitter: Facebook: Blog:

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